Shows
Life in the Brand Lane with The Brand GuysLife in the Brand Lane 2.2 The Art of Storytelling for Brands and Business GrowthIn this episode Finlay and Ronnie explore the significance of storytelling in branding and marketing, particularly in the context of AI's impact on creativity. They discuss how brands can become mere commodities without the emotional connection that storytelling provides. The dialogue also touches on the importance of translating these storytelling principles to small and medium enterprises (SMEs) and the evolving landscape of marketing in the digital age. The conversation concludes with reflections on the future of storytelling and its role in creating meaningful connections with consumers and investors alike.
2025-12-0247 minLife in the Brand Lane with The Brand GuysLife in the Brand Lane 2.1 - Movies that RockFin and Ron hook up in the studio for the start of a new series of Life in the Brand Lane.They start off the discussion around the sad passing of guitarist, songwriter and leader of The Band- Robbie Robertson.The mood lifts as they start to explore brand themes as they relate to cinema and famous directors such as Scorsese, Coppola and Spielberg. How do brands inter-play with these and the directors and movies as brands themselves.The Brand Guys highlight brand strategies and tools that can be used by brand managers...
2023-08-3145 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - The Future of NewsFinlay is joined by Sanket Mali, founder and CEO of Viewpod, Adam Morris, Director of Shorthand PR and Shane Herath, founder and CEO of LondonInc to discuss the future of news. Sanket's app Viewpod lets users listen to news and share their comments and opinions vocally. Our panel discuss the advantages of this method over the traditional written word; where news distribution could be heading in the future; and the development of sustainable technology.Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know...
2021-03-2926 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 9 (UK)In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how sustainability and honesty is at the heart of their brand and how they've rebranded during lockdown. Ewan is also a big music fan and musician himself so does...
2021-01-121h 04
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 9 (non UK)In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how sustainability and honesty is at the heart of their brand and how they've rebranded during lockdown. Ewan is also a big music fan and musician himself so does...
2021-01-1247 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 8 - The Festive Edition (non UK)What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we asked brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel define the uniqueness of Frejz.They discuss how brands are composed of micro relationships and interconnections while listening to Bad Company, and compare the many layers...
2020-12-2236 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 8 - The Festive Edition (UK)What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we ask brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel define the uniqueness of Frejz. They discuss how brands are composed of micro relationships and interconnections while listening to Bad Company, and compare the many layers...
2020-12-221h 01Life in the Brand Lane with The Brand GuysFrejz Thinking - Michael Frackowiak, Bespoke Shirt Club (non-UK)A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail.The book Michael mentions is Talk Triggers - The Complete Guide to Creating Customers by Word of Mouth by Jay Baer and Daniel Lemin.You can contact Michael at https://michaelfrackowiak.com and https...
2020-12-0741 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - Michael Frackowiak, Bespoke Shirt Club (UK)A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail. The book Michael mentions is Talk Triggers - The Complete Guide to Creating Customers by Word of Mouth by Jay Baer and Daniel Lemin.You can contact Michael at https://michaelfrackowiak.com and https...
2020-12-0746 min
The Summit PodcastNo Such Thing as RebrandingRebranding is a waste of time. Don't believe us, then listen in. Finlay Kerr, Co-Founder of Frejiz, breaks down branding and rebranding. Many companies spend their time and money focused on the art, the colors, and the visual component in their branding but forget to uncover their brand essence.In this episode, we discuss how SaaS companies, consumer brands, and large behemoths leverage their essence, tribalism, and the story to drive impact into the market.Finlay and Kyle discuss:Why rebranding can be a big waste of moneyHow to find your brand essenceWhen is the...
2020-11-2553 min
Life in the Brand Lane with The Brand GuysIconic Scottish Brands - Johnnie Walker & the Scottish Football teamEach week we discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league?In this episode Ron and Fin look at the storytelling used in Johnnie Walker branding and discuss how the "Keep Walking" tagline of constant progress and overcoming adversity could also apply to the Scottish Football team (who at the time of recording had just qualified for their first major tournament in over 20 years). Frejz is a branding consultancy that can help your customers fall...
2020-11-2418 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 7 (UK)Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock and chooses his 4 tracks from these genres:The Waterboys - Fisherman's Blues ZZ Top - Chevrolet Michael Jackson - Black or White Metallica - Enter...
2020-11-0933 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 7 (non UK)Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved.He also has a go at plotting rock music through folk, blues/country, pop and heavy rock and chooses his 4 tracks from these genres:The Waterboys - Fisherman's BluesZZ Top - ChevroletMichael Jackson - Black or WhiteMetallica - Enter...
2020-11-0916 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - From Vinyl to Streaming and back to VinylThis week Finlay flies solo in the Frejz Thinking podcast. Regular listeners will know Finlay and Ron's passion for music but this week Finlay considers not what we listen to or why we listen but how we listen. He contemplates how he's gone full circle from vinyl to cassette to CD, MP3 and streaming and is now back to vinyl. Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website www.frejz.biz
2020-10-2718 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - Dorothy Fulop, Branding StrategistFinlay and Simon chat with Dorothy Fulop of Fillipbrands. Dorothy is a Hungarian based brand strategist who explains how her initial training as an architect helps her in her work today. They discuss why it's important to hire a professional and Simon chats about how in his job as a photographer he had initially ignored the idea of branding to his peril.You can connect with Dorothy on Instagram: @fillipbrands or LinkedinFrejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about...
2020-10-1324 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 6 (UK)Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.In this, our 6th show, Ron and Fin chat with their first guest, Archie Paton, non-exec director of Hibs FC and CEO of Openside Sports. For almost 30 years Archie has worked with top global sports organisations on creating clear brand propositions and how to bring this into the organisation from a strategic...
2020-09-2959 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 6 (non UK)Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.In this, our 6th show, Ron and Fin chat with their first guest Archie Paton, non-exec director of Hibs FC and CEO of Openside Sports. For almost 30 years Archie has worked with top global sports organisations on creating clear brand propositions and how to bring this into the organisation from a strategic...
2020-09-2846 min
Life in the Brand Lane with The Brand GuysIconic Scottish Brands - Loganair, Caledonian Sleeper & Billy ConnollyLinz, (aka Dr Lindsay Carey, Glasgow Caledonian University) and Ron and Fin (of Frejz)discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league?In this episode they look at storytelling in branding and chat about Loganair, the Caledonian Sleeper and Billy Connolly. Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.f...
2020-09-1548 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - Jo De Sylva, Venue DirectorFinlay and Simon chat with Jo De Sylva, founder and director of Macgregors Bars and Bogbain Farm (www.macgregorsbars.com / www.bogbainfarm.com) about design and the importance of getting every little corner right.Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website www.frejz.bizIntro/outro: Keep 'em dry - Royalty-Free Music by audiohub.comLicense: CC BY (creativecommons.org/licenses/by/4.0/)
2020-09-0124 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show5Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. Still on coronavirus restrictions Ron and Fin record from their respective homes. They discuss prog rock and bands such as Yes, Rush and Asia. Chat about the Blade Runner Love Theme by Vangelis and consider the question "do bands need to be evolving to be enduring". Enjoy! Frejz is a branding consultancy...
2020-05-0433 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - Harmeet Singh, Marketing VoiceIn the second of our series of "Frejz Thinking", Finlay and Simon chat with Harmeet Singh, MD of Marketing Voice. Harmeet believes that our individual efforts will always be capped but in a group we can do so much more. They chat about how Harmeet built up his Airbnb property management business and the importance of collaboration and relationships in business.
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz
Intro/outro: Keep...
2020-04-2425 min
Life in the Brand Lane with The Brand GuysIconic Scottish Brands - Irn Bru, Isle of Harris Gin & Walkers ShortbreadLinz, (aka Dr Lindsay Carey, Glasgow Caledonian University and Ron and Fin (of Frejz)discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz Photo credit: @simon_jauncey Intro/Outro: Bright And Beautiful - Royalty-Free Music by https://audiohub.com
2020-04-1735 min
Life in the Brand Lane with The Brand GuysFrejz Thinking - Sandy McCurdy, The Sales CoachIn the first of our series of "Frejz Thinking" (that's Fresh 😉)Finlay and Simon chat with Sandy McCurdy, The Sales Coach. With a wealth of sales and customer experience under his belt, Sandy has developed his own training programmes tailored to selling skills and customer services. They discuss integrity in sales and Sandy gives his top tips for those new to sales.
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz
Intro/outro: Kee...
2020-04-1033 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 4Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.
**Due to current coronavirus restrictions Ron and Fin were not able to get into the Caley studio this week so have recorded from their respective homes instead.**
This week and in keeping with the evolving situation we're all having to adapt to, Ron and Fin discuss rock bands that have also had to develop and...
2020-04-0728 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 3Originally broadcast on www.radiocaley.com, our Brand Guys, Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.
This week they chat about iconic frontmen and how this relates to identity and the dynamic of the band and brand.
For rights reasons we cannot play the music but the tracks discussed are:
Bob Segar - Night Moves
Boston - Hitch A Ride
Queen...
2020-03-1031 min
Life in the Brand Lane with The Brand GuysLife in the Brand Lane - Show 2Originally broadcast on www.radiocaley.com, our Brand Guys, Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.
For rights reasons we cannot play the music but the tracks discussed are:
Van Halen- Runnin with the Devil
ACDC - Back in Black
Joe Walsh - Rocky Mountain Way
Eric Clapton - After Midnight
Led Zeppelin - Stairway to Heaven
Frejz is a branding consultancy...
2020-02-2633 min
Life in the Brand Lane with The Brand GuysFrejz Books - Discussion with Marty NeumeierMarty Neumeier, legendary branding expert, took the concept of storytelling to a new level when he used fiction as a vehicle to convey the principles of agile strategy in his "business thriller" Scramble. We had a great chat with Marty about his book and branding in our bookclub - Frejz Books.
Have a listen, let us know what you think and join our bookclub here: frejz.biz/books/
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our...
2019-12-1349 min
Life in the Brand Lane with The Brand GuysFrejz Books - Discussion with Jeremy MillerListen to our chat with Jeremy Miller, branding strategy consultant and author about his latest book, Brand New Name.
Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Part inspiration, part practical guide Jeremy chats to us about how Brand New Name can help you name anything.
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz
2019-12-1044 min
Life in the Brand Lane with The Brand GuysFrejz Books - Discussion with Maria RossThe problems your business faces may stem from a single issue: lack of empathy. Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. We had a great discussion with Maria about her book Empathy Edge, where she gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic—and innovative—workplace culture.
At the Frejz branding consultancy we help our clients create brands that connect to the hearts and minds of their customers.
Contact us at www.frejz.biz if you'd like help with...
2019-12-0653 min