Shows
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Channel Marketing CW 33/34The Future of Partnerships: AI Integration, Customer-Centric Compensation, and Scalable Ecosystems
We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.
This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of...
2025-08-2515 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Field Marketing CW 32/ 33From Planning to Partnerships: Redefining Event Success with Strategy, Creativity, and Technology
We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees...
2025-08-2213 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Go-to-Market CW 32/ 33From Silos to Systems: How AI and Unified GTM Operating Models Are Redefining Revenue Growth
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss...
2025-08-2120 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Electrification & Battery Technology CW 32/ 33High-Speed Charging, V2G Integration, and the Quest for Sustainable Business Models in the Global EV Ecosystem
We curate most relevant posts about Electrification & Battery Technology on LinkedIn and regularly share key takeaways.
This edition discusses the evolution and challenges of Electric Vehicle (EV) charging infrastructure globally. Key themes include the strategic shift towards high-speed charging over mere quantity, as seen in NYC's approach compared to London's, and the increasing importance of Vehicle-to-Grid (V2G) technology for grid stability and new revenue streams. The texts highlight the profitability struggles of Charge Point Operators (CPOs) due to high...
2025-08-2117 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Strategy & Consulting CW 32/ 33Shaping the Future Enterprise: Artificial Intelligence, Geopolitical Shifts, and Sustainable Transformation
We curate most relevant posts about Strategy & Consulting on LinkedIn and regularly share key takeaways.
This edition discusses the evolving landscape of business and technology, highlighting the critical role of risk management across various sectors. Many sources emphasise the transformative impact of Artificial Intelligence (AI), not only in enhancing efficiency and innovation but also in demanding new approaches to governance, compliance, and workforce development. There is a significant focus on how geopolitical shifts and economic uncertainties, such as tariffs and changing trade policies, necessitate strategic agility...
2025-08-2124 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: MarTech Insights CW 32/ 33Rebuilding MarTech Foundations: Uniting Platforms, Insights, and AI for Measurable Growth
We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of the evolving MarTech (Marketing Technology) landscape in 2025, heavily influenced by AI and the push towards personalization. Multiple authors emphasize that generic marketing approaches are now outdated, advocating for AI-powered personalized journeys and customer-centric content to enhance engagement and drive revenue. The discussions highlight the growing complexity of MarTech stacks, the need for data quality ownership across departments, and the emerging importance of Revenue Operations...
2025-08-2020 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Commercial Fleet Insights CW 32/ 33Unlocking Fleet Electrification: Balancing Costs, Infrastructure, and Data-Driven Collaboration for a Zero-Emission Future
We curate most relevant posts about Commercial Fleets on LinkedIn and regularly share key takeaways.
This edition collectively discuss the complex and evolving landscape of fleet electrification, highlighting various aspects crucial for a successful transition. Several authors emphasise the financial viability and total cost of ownership (TCO) benefits of electric vehicles over traditional internal combustion engine vehicles, particularly over longer durations, while acknowledging initial investment hurdles. A significant focus is placed on the critical role of charging infrastructure, with discussions ranging from innovative energy...
2025-08-1915 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Private Equity Insights CW 32/ 33AI, Digital Transformation, and Human Leadership: Redefining Value Creation in Private Equity
We curate most relevant posts about Private Equity on LinkedIn and regularly share key takeaways.
This edition provides a comprehensive overview of current trends and strategies within private equity (PE). A significant theme is the evolving approach to value creation, moving beyond traditional financial engineering to focus on operational improvements, digital transformation, and the strategic deployment of AI. Experts discuss how PE firms are using AI for everything from deal sourcing and due diligence to enhancing portfolio company performance and internal operations, while also acknowledging...
2025-08-1924 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Construction CW 32/ 33Digital Leap in Construction: AI, BIM, and Predictive, Integrated Delivery
We curate most relevant posts about Digital Construction on LinkedIn and regularly share key take aways.
This edition discusses the integration and impact of Artificial Intelligence (AI) and other digital technologies within the construction industry. Many authors assert that AI is no longer a future concept but a present necessity for competitiveness, offering significant benefits such as improved efficiency, accuracy, safety, and project outcomes. While some express concerns about challenges like data fragmentation, resistance to change, and the potential for AI to displace human roles, a strong consensus highlights AI's...
2025-08-1818 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Account-based Marketing CW 32/ 33Smarter ABM: From Leads to Lasting Ties, Where Insight, Trust, and Timing Shape Growth
We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
This edition explores the multifaceted landscape of Account-Based Marketing (ABM) in 2025, offering both strategic insights and practical implementation advice. They highlight the evolution of ABM towards more precise, data-driven, and personalised approaches, often leveraging AI and automation for efficiency while emphasising the continued need for human judgement and strategic alignment between marketing and sales. Several contributions discuss the importance of identifying and prioritising high-value accounts, tailoring content, and...
2025-08-1823 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: AI in B2B Marketing CW 31/ 32Smarter, Not Colder: Harnessing AI for Scalable Sales and Marketing That Still Feels Personal
We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
This edition explores the transformative impact of Artificial Intelligence (AI) across various industries, particularly sales and marketing. A significant focus is placed on AI Sales Development Representatives (SDRs), discussing their potential to automate repetitive tasks and increase efficiency, alongside concerns about their lack of human nuance, personalisation, and reliance on accurate data. Several authors highlight how AI is reshaping search engine optimisation (SEO) into Generative...
2025-08-1417 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Next-Gen Vehicle Intelligence CW 31/ 32From Hardware to Code: Navigating AI, Cloud, and Collaboration in the Software-Defined Vehicle Era
We curate most relevant posts about Next-Gen Vehicle Intelligence on LinkedIn and regularly share key takeaways.
This edition predominantly focus on the Software-Defined Vehicle (SDV) paradigm, highlighting its transformative impact on the automotive industry. They explore the shift from hardware-centric to software-driven vehicle development, emphasising the crucial role of AI, semiconductors, and cloud-native solutions in enabling advanced features like ADAS (Advanced Driver-Assistance Systems) and autonomous driving. Discussions also cover the importance of validation, testing methodologies (including simulation and virtual ECUs), and cybersecurity in...
2025-08-1421 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Smart Manufacturing CW 31/ 32From Smart Systems to Skilled People: Navigating Industry 4.0’s Technological and Cultural Transformation in Manufacturing
We curate most relevant posts about Smart Manufacturing on LinkedIn and regularly share key takeaways.
This edition explores various facets of digital transformation in manufacturing, highlighting how Industry 4.0 technologies are revolutionising operations. Several sources discuss the implementation of AI, digital twins, and cloud-native platforms to enhance efficiency, reduce costs, and improve sustainability across different manufacturing sectors, from electronics to automotive and pharmaceuticals. A recurring theme emphasises that successful transformation hinges not only on technology adoption but also on addressing organisational culture, leadership, an...
2025-08-1412 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Venture Capital CW 31/ 32The State of VC: Strategic Focus, Funding Realities, and Evolving Investor–Founder Relations
We curate most relevant posts about Venture Capital on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of the venture capital landscape, examining its current trends, inherent challenges, and evolving strategies. Several authors discuss the nuances of corporate venture capital, highlighting both its limitations, such as startups avoiding corporate investors, and its potential as a strategic force for innovation, especially in AI and deep tech. The sources also explore the dynamics between founders and investors, advocating for greater alignment, transparent pr...
2025-08-1416 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Social Selling CW 29/ 30Authenticity Over Aggression: Navigating B2B Growth Through Social Selling, LinkedIn Strategy, and Value-Driven Engagement
We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.
This edition offers diverse perspectives on the evolving landscape of B2B sales and marketing, with a significant emphasis on social selling and LinkedIn strategies. Several authors highlight the importance of building trust and genuine relationships, moving away from traditional, interruption-based sales tactics like cold calls and aggressive pitches. The content covers practical advice for optimizing LinkedIn profiles, creating engaging content including videos and thoughtful comments, and...
2025-08-1312 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Social Selling CW 31/ 32Trust Before Transaction: Elevating B2B Sales Through Authentic LinkedIn Presence, Social Selling Mastery, and Buyer-Centric Content
We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.
This edition focuses on the strategic use of LinkedIn for sales and business growth, with a strong emphasis on shifting from traditional, aggressive selling to relationship-building and authentic engagement. They highlight the importance of social selling, where personal branding, consistent content, and genuine interactions outweigh follower counts or cold outreach. They also address the role of AI in sales, advocating for its use to enhance...
2025-08-1311 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Future Mobility & Market Evolution CW 31/ 32Shaping the Future of Urban Mobility: Strategies, Technologies, and Global Perspectives for 2025
We curate most relevant posts about Future Mobility & Market Evolution on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of the evolving landscape of urban mobility in 2025. They discuss the challenges and opportunities in establishing and sustaining shared micromobility systems, particularly amidst unpredictable public funding climates, and highlight the growing global shift towards electric and autonomous vehicles, often enabled by AI and data-driven solutions. Several sources also emphasise the reimagining of urban spaces to prioritise people over cars, focusing on the...
2025-08-1217 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: M&A Insights CW 31/ 32From Thesis to Close: M&A Signals Point to Growth Strategy, Execution Discipline, and Ecosystem Expansion
We curate most relevant posts about M&A Insights on LinkedIn and regularly share key takeaways.
This edition offers an overview of recent Mergers and Acquisitions (M&A) activity and trends, summarised from LinkedIn posts. It highlights key developments in deal structuring, regulatory considerations, and technological innovations impacting transactions. The summary also covers market outlooks, cross-border nuances, and new products and tools designed for M&A professionals. Additionally, it references reports and research that shed light on sector-specific M&A growth...
2025-08-1215 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Powertools CW 31/ 32Battery Power, Intelligent Design: How Leading Companies Advance Innovation, Safety, and Sustainable Practices in the Workplace
We curate most relevant posts about Digital Powertools on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of recent developments and initiatives within the professional power tools industry. They highlight new product launches such as cordless pipe cutters, cable cutters, grease guns, and various drilling and cutting tools, emphasising enhanced performance, precision, and safety through features like brushless motors, intelligent controls, and dust-free systems. Several sources detail rigorous testing and engineering processes underpinning tool durability and reliability...
2025-08-1212 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Channel Marketing CW 31/32Partner-Led Growth: AI-Driven Alliances, Co-Selling Excellence, and Ecosystem Expansion
We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.
This edition discusses modern partner strategies and ecosystem development in the technology sector, highlighting a shift towards partner-led growth over traditional direct sales. Authors emphasise the importance of evaluating partner readiness and investing in strategic, measurable partnerships that offer clear ROI and mutual value. Several sources point to AI's transformative role in optimising alliance processes, from identifying opportunities to enhancing co-selling and data management. There is also a strong focus on improving co-selling...
2025-08-1120 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Field Marketing CW 30/ 31From Exposure to Engagement: Redefining Event Marketing through Data, AI, and Human-Centric Strategy
We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive look at modern event marketing, emphasising a shift from mere exposure to strategic engagement and measurable ROI. Authors highlight the importance of data-driven insights, leveraging AI for enhanced targeting and personalisation, and aligning events with overarching business goals and pipeline growth. Several pieces stress the critical role of experiential marketing in fostering genuine connections and brand loyalty, advocating for meaningful interactions over superficial giveaways...
2025-08-0814 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Electrification & Battery Technology CW 30/ 31Driving Change: Megawatt Milestones, V2G Integration, and the Rise of Circular Battery Tech
We curate most relevant posts about Electrification & Battery Technology on LinkedIn and regularly share key takeaways.
This edition explores the evolving landscape of electric vehicle (EV) charging and battery technology. They highlight the complexities of heavy vehicle charging infrastructure, emphasising system integration over raw power, and discuss the current limitations of emerging standards like Megawatt Charging (MCS) and Plug & Charge. A significant theme is Vehicle-to-Grid (V2G) technology, with discussions on its potential for grid flexibility, revenue generation for EV owners, and ongoing...
2025-08-0717 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Go-to-Market CW 30/ 31Reimagining GTM: AI-Driven Adaptability, Cross-Functional Alignment, and the Human Element in Revenue Growth
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of Go-To-Market (GTM) strategies in the modern business landscape, particularly highlighting the transformative role of Artificial Intelligence (AI). Several authors emphasise the shift from static, traditional GTM plans to more dynamic, adaptive, and data-driven approaches that integrate customer insights and market realities. A recurring theme is the importance of alignment across sales, marketing, and customer success teams, often facilitated by robust RevOps (Revenue Operations...
2025-08-0716 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Strategy & Consulting CW 30/ 31Driving Strategic Resilience: Artificial Intelligence, Global Trade Dynamics, and Leadership in Action
We curate most relevant posts about Strategy & Consulting on LinkedIn and regularly share key takeaways.
This edition discusses the complex interplay of artificial intelligence (AI), global trade, and strategic leadership in modern business. Several authors highlight that AI adoption, while boosting productivity, presents risks such as employee burnout and human disconnection if not managed with intentional leadership and proper training. Concurrently, a significant portion of the podcast addresses the increasing prevalence and impact of tariffs and evolving trade policies, particularly from the US, which are...
2025-08-0714 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: MarTech Insights CW 30/ 31The Great MarTech Reset: Aligning Tools, Data, and AI for Real Business Outcomes
We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
This edition focuses on the evolving landscape of marketing technology (MarTech), highlighting the shift from bloated, disconnected systems to more streamlined, integrated, and AI-driven solutions. A central theme is the importance of a robust data foundation, with many sources advocating for Customer Data Platforms (CDPs) or centralised data warehouses to unify customer insights and enable true personalisation. Several authors emphasise the need for strategic MarTech audits to identify redundancies...
2025-08-0614 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Private Equity Insights CW 30/ 31From Financial Engineering to Hands-On Transformation: The New Era of Private Equity
We curate most relevant posts about Private Equity on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of current trends and future outlooks within the private equity (PE) sector, highlighting a significant shift towards operational value creation rather than solely financial engineering. A prominent theme across several sources is the increasing integration of Artificial Intelligence (AI), including Generative AI and Agentic AI, to enhance various stages of the investment lifecycle, from deal sourcing and due diligence to portfolio management and exit...
2025-08-0518 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Commercial Fleet Insights CW 30/ 31Fleet Transformation Unplugged: From Cost Centres to Smart, Sustainable Assets
We curate most relevant posts about Commercial Fleets on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of modern fleet management, highlighting its evolution from a cost centre to a strategic lever for profit maximisation and sustainability. A significant focus is placed on fleet electrification, discussing the challenges of high costs, limited infrastructure, and operational complexities, alongside opportunities such as funding models and long-term savings. The sources also underscore the critical role of data and technology, including telematics, AI, and Fleet Management Information...
2025-08-0517 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Construction CW 30/ 31ConTech’s Digital Leap: AI, BIM, and the Drive Toward Integrated, Predictive Construction
We curate most relevant posts about Digital Construction on LinkedIn and regularly share key take aways.
This edition explores the transformative impact of digitalisation and Artificial Intelligence (AI) on the construction industry, often referred to as ConTech. A recurring theme is the critical need for integrated solutions and interoperability to overcome fragmented data and inefficient traditional methods. Sources highlight the growing importance of Building Information Modelling (BIM), its evolving dimensions, and its role alongside Digital Twins in enhancing project lifecycle management, from design and co...
2025-08-0417 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Account-based Marketing CW 30/ 31Evolving ABM: From Target Lists to Trusted Partnerships, Where Precision, Personalisation, and Patience Drive Growth
We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
This edition discusses Account-Based Marketing (ABM), a strategic approach that prioritises high-value accounts by aligning sales and marketing teams to deliver personalised experiences. They highlight ABM's evolution, emphasising a shift from broad targeting to data-driven precision and human-centric relationship building, often powered by AI and real-time signals. While some sources celebrate ABM's success in generating significant pipeline and revenue, others acknowledge its complexity and the necessity for...
2025-08-0414 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: AI in B2B Marketing CW 29/ 30Balancing Automation and Authenticity: How AI is Reshaping Sales and Marketing with Precision and Purpose
We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
This edition explores the transformative impact of Artificial Intelligence (AI) on sales and marketing strategies, highlighting its potential to revolutionise lead generation, customer engagement, and operational efficiency. While many sources champion AI's ability to automate tasks, enrich data, and personalise outreach, some express scepticism regarding its capacity to fully replace human connection and trust-building in sales. The discussions also cover the importance of strategically...
2025-08-0118 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Smart Manufacturing CW 29/ 30Smart Factories, Smarter Workforces: The Synergy of AI, Data, and Human Insight
We curate most relevant posts about Smart Manufacturing on LinkedIn and regularly share key takeaways.
This edition discusses the digital transformation in manufacturing, with a strong emphasis on Industry 4.0 and the emerging Industry 5.0. A central theme is the widespread adoption and critical importance of artificial intelligence (AI) and machine learning (ML) for enhancing efficiency, productivity, and quality control across various industrial sectors, including pharmaceuticals, automotive, and semiconductors. These advancements are frequently facilitated by digital twins, which allow for virtual simulation and optimisation of processes and...
2025-07-3117 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Next-Gen Vehicle Intelligence CW 29/ 30Digital Drives: Engineering the Future of Software-Defined Mobility
We curate most relevant posts about Next-Gen Vehicle Intelligence on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of the transformative shift in the automotive industry, highlighting the rise of software-defined vehicles (SDVs) as the future of mobility. These sources explain how vehicles are evolving from hardware-centric products to digital platforms, enabled by over-the-air (OTA) updates, AI-powered features, and modular architectures. Several articles discuss the crucial role of electronics, data, and cybersecurity in meeting future mobility demands, with an increasing focus on AI for everything...
2025-07-3113 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Venture Capital CW 29/ 30Navigating VC Today: Strategic Capital, Policy Disruption, and Founders in Focus
We curate most relevant posts about Venture Capital on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of current trends and challenges within the venture capital (VC) landscape, particularly focusing on investment shifts, geographic hotspots, and regulatory impacts. Several sources highlight a significant move towards deep tech and AI investments, noting a robust but increasingly selective funding environment, with concerns raised about the overconcentration of capital in a few dominant US companies and the potential for reduced innovation diversity. There is a...
2025-07-3113 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Powertools CW 29/ 30Cordless Power Tools, Digital Precision: How Leading Brands Are Driving Innovation, Sustainability, and Safety in Heavy-Duty Industries
We curate most relevant posts about Digital Powertools on LinkedIn and regularly share key takeaways.
This edition highlights significant advancements in power tools and manufacturing technologies, with a strong emphasis on cordless innovation and enhanced user experience. Companies like Hilti, Bosch, and DeWalt are introducing new battery platforms and tools that offer greater mobility, power, and safety for professionals in construction, metalworking, and other heavy industries. There is also a focus on sustainability through recycling initiatives and digitalisation of tool...
2025-07-2916 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Future Mobility & Market Evolution CW 29/ 30From Micromobility to Air Taxis: Unpacking the Future of Urban Movement and Corporate Mobility Strategy
We curate most relevant posts about Future Mobility & Market Evolution on LinkedIn and regularly share key takeaways.
This edition collectively discusses the evolving landscape of global mobility, highlighting innovations and key trends. Several authors emphasise the shift towards sustainable and flexible urban transport solutions, such as micromobility, car-sharing, and integrated public transport systems, often driven by technological advancements and changing consumer preferences. The texts also cover the challenges and opportunities in implementing these new mobility paradigms, including regulatory hurdles, infrastructure development, and...
2025-07-2913 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: M&A Insights CW 29/ 30From Deal Logic to Delivery: M&A Trends Reflecting Growth Strategy, Execution Focus, and Ecosystem Expansion
We curate most relevant posts about M&A Insights on LinkedIn and regularly share key takeaways.
This edition collectively offers a comprehensive overview of mergers and acquisitions (M&A), highlighting its various facets from initiation to post-deal integration. They cover the criticality of compliance and strategic alignment after a merger, the importance of proactive seller diligence and understanding the letter of intent (LOI), and how to maximise value through proper preparation and deal structuring. Several authors also discuss the increasing role...
2025-07-2920 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Channel Marketing CW 29/30Modern Channel Execution: GTM Alignment, Operational Discipline, and Strategic Partner Activation
We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways
This edition offers a comprehensive overview of strategic partnerships and ecosystem development in the business world, particularly within the SaaS and B2B tech sectors. Several authors emphasise the shift from transactional alliances to collaborative, trust-based relationships that drive mutual growth and revenue. A recurring theme is the importance of effective partner enablement, moving beyond generic content to tailored, prescriptive playbooks that align with partner maturity levels and facilitate co-selling. The...
2025-07-2815 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Field Marketing CW 28/ 29Evolving Event Playbooks: AI, Human-Centric Design, and Strategic Precision in B2B Marketing
We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
This edition collectively discusses various facets of event management and experiential marketing. Several authors emphasise the shift towards quality over quantity in event selection and engagement, focusing on strategic goals, targeted audiences, and meaningful interactions to maximise return on investment (ROI). There is a significant focus on leveraging technology, particularly AI, for personalized outreach, streamlined planning, and enhanced attendee experiences, while also highlighting the importance of data analysis for...
2025-07-2517 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Go-to-Market CW 28/ 29Rebuilding GTM for Impact: AI, Alignment, and Efficiency in the New Era of B2B Growth
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
This podcast edition discusses various aspects of Go-to-Market (GTM) strategies, primarily focusing on optimising efficiency and revenue growth in B2B contexts. Many sources highlight the integration of Artificial Intelligence (AI) and GTM Engineering to automate tasks, enhance lead generation, improve workflow orchestration, and ultimately accelerate deal closure. Several contributions challenge traditional GTM playbooks and sales models, advocating for a shift towards data-driven approaches, unified tech stacks...
2025-07-2415 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Electrification & Battery Technology CW 28/ 29EVs in Transition: Infrastructure Imperatives, Battery Breakthroughs, and the Road to Smarter Charging
We curate most relevant posts about Electrification & Battery Technology on LinkedIn and regularly share key takeaways.
This edition discusses various facets of the electric vehicle (EV) industry, highlighting both progress and persistent challenges. Several authors emphasise the crucial need for robust charging infrastructure, with discussions ranging from the sufficiency of 50kW chargers for daily needs to the rapid deployment of ultra-fast and megawatt charging solutions for heavy-duty vehicles. Concerns about policy unpredictability, the necessity of clear signage for charging hubs, and the waste of...
2025-07-2422 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Strategy & Consulting CW 28/ 29Embedding Strategy into Action: AI, Capability Building, and the Rise of Execution-Centric Consulting
We curate most relevant posts about Strategy & Consulting on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive look at how organizations are adapting to rapid global shifts, particularly concerning AI integration and evolving trade policies. Several authors highlight the critical need for strategic alignment across all business functions, from finance and HR to supply chains and sales, to ensure resilience and competitive advantage. Discussions also focus on the ethical implications of AI, the importance of governance and compliance in navigating new...
2025-07-2417 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: MarTech Insights CW 28/ 29From Tool Overload to Strategic Intelligence: How AI is Reshaping MarTech for Measurable Impact
We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
This edition discusses the evolving landscape of marketing technology (MarTech), emphasising the transformative impact of Artificial Intelligence (AI). Several authors highlight the shift from simply accumulating MarTech tools to strategically integrating platforms and unifying data for enhanced efficiency and measurable ROI. The sources also explore how AI is revolutionising aspects like content creation, personalisation, predictive analytics, and customer engagement, particularly within email marketing and social media. A recurring...
2025-07-2317 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Private Equity Insights CW 28/ 29Rethinking Private Equity: From Financial Engineering to AI-Driven Value Creation Across a Shifting Global Landscape
We curate most relevant posts about Private Equity on LinkedIn and regularly share key takeaways.
This edition collectively offer a comprehensive overview of the private equity (PE) landscape, highlighting its evolving strategies and current market dynamics. Several authors emphasise a shift from traditional financial engineering to a greater focus on operational excellence and value creation, often powered by Artificial Intelligence (AI) and robust talent management. Challenges such as fundraising difficulties, longer hold periods, and the need for enhanced board effectiveness are also...
2025-07-2218 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Commercial Fleet Insights CW 28/ 29Electrifying Fleets: Data, Infrastructure, and Innovation Driving the Future of Fleet Management
We curate most relevant posts about Commercial Fleets on LinkedIn and regularly share key takeaways.
This podcast edition discusses the complex landscape of fleet management and electrification. Several sources highlight the challenges associated with transitioning to electric fleets, such as grid upgrades, charging infrastructure failures, high costs, and operational adaptations. Conversely, many updates detail government initiatives and funding opportunities aimed at accelerating EV adoption, alongside companies offering integrated solutions and technologies to streamline this shift. The importance of data-driven strategies, AI integration, and end-to-end platforms...
2025-07-2217 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Construction CW 28/ 29Building the Future: Harnessing BIM, AI, and Robotics to Transform Construction
We curate most relevant posts about Digital Construction on LinkedIn and regularly share key take aways.
This edition explores the digital transformation within the construction industry, highlighting various technological advancements and their implications. They discuss the growing adoption of Building Information Modelling (BIM) for enhanced collaboration and coordination, including the concept of federated models and Levels of Development (LOD). A significant focus is placed on Artificial Intelligence (AI) and robotics, showcasing their potential to revolutionize efficiency, safety, and productivity on construction sites through applications like automated...
2025-07-2118 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Account-based Marketing CW 28/ 29Reframing ABM: From Campaigns to Continuity, Where Strategy, Simplicity, and Synergy Shape Success
We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution from a marketing tactic to a fundamental go-to-market strategy. Several authors emphasise the crucial shift from focusing on lead volume to business fit and deep relationships with high-value accounts, asserting that ABM is a continuous "motion" rather than a one-off campaign. A recurring theme is the paramount importance of Sales and Marketing alignment and collaboration for...
2025-07-2114 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: AI in B2B Marketing CW 27/ 28AI in Marketing: Augmentation Over Automation, and the Data-Driven Path to Meaningful Engagement
We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
This podcast edition discusses the transformative impact of Artificial Intelligence (AI) on marketing strategies and functions. They highlight the shift from traditional methods to AI-driven approaches for enhanced visibility, lead generation, and sales efficiency, emphasising the importance of clean data and strategic, incremental implementation. While many sources advocate for AI's role in augmenting human capabilities and automating repetitive tasks, a recurring theme is that human oversight...
2025-07-1812 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Future Mobility & Market Evolution CW 27/ 28Urban Mobility in Motion: Navigating the Shift to Sustainable, Smart, and Integrated Transport Systems
We curate most relevant posts about Future Mobility & Market Evolution on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of innovations and challenges in urban mobility, highlighting a global shift towards sustainable and technologically advanced transport solutions. Discussions cover the rise of electric and autonomous vehicles, including robotaxis and eVTOLs, with insights into their deployment, safety concerns, and economic impacts across various cities like London, Dubai, and those in China. Additionally, the sources address the importance of integrated mobility...
2025-07-1724 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Venture Capital CW 27/ 28Venture Capital Realities: Transparency, Valuation Trends, and Inclusive Growth
We curate most relevant posts about Venture Capital on LinkedIn and regularly share key takeaways.
This edition collectively examines various facets of the venture capital (VC) landscape, offering guidance for founders and insights for investors. Several authors highlight the critical importance of a startup's operational transparency, candor, and team cohesion during due diligence, asserting that a strong execution engine matters more than just a compelling pitch. Other sources discuss the evolving dynamics of startup valuation, noting the impact of AI on inflated valuations and the shift towards larger...
2025-07-1715 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Smart Manufacturing CW 27/ 28Digital Twins, Human-Centric Change, and AI: Orchestrating the Next Chapter of Smart Manufacturing
We curate most relevant posts about Smart Manufacturing on LinkedIn and regularly share key takeaways.
This podcast edition highlights the ongoing transformation within the manufacturing industry, driven by advancements in digitalisation and Artificial Intelligence (AI). A central theme is the importance of digital twins for simulating, optimising, and refining processes, from factory layouts to product designs and maintenance, as showcased by companies like Siemens. Several authors emphasise that successful digital transformation isn't solely about adopting new technologies but also requires orchestration, integrating existing systems...
2025-07-1714 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Social Selling CW 27/ 28 Strategy Over Noise: Building Credibility, Clarity, and Conversion in Social Selling
We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.
This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging with content intentionally, and showcasing personality traits. Others focus on practical sales techniques, such as effective cold calling systems, strategic questioning to overcome objections, and leveraging loss aversion in negotiations. The...
2025-07-1617 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Next-Gen Vehicle Intelligence CW 27/ 28Navigating Autonomy: The Global Race to Operationalize Software-Defined Mobility
We curate most relevant posts about Next-Gen Vehicle Intelligence on LinkedIn and regularly share key takeaways.
The provided texts discuss the evolving landscape of the automotive industry, highlighting the pivotal role of software-defined vehicles (SDVs) and autonomous driving (AV) technology. Several sources emphasize the shift from hardware-centric design to software-driven platforms, enabling over-the-air updates, enhanced safety features, and personalized customer experiences, although some express skepticism about the immediate return on investment for consumer SDVs. A significant portion of the content focuses on the race for autonomous mobility, with...
2025-07-1513 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: M&A Insights CW 27/ 28Structuring for Success: Insights on Integration, Advisory Value, and the AI-Powered Evolution of M&A
We curate most relevant posts about M&A Insights on LinkedIn and regularly share key takeaways.
This edition collectively offer a comprehensive overview of current trends and strategies in Mergers & Acquisitions (M&A). Several authors emphasise the importance of structured milestones and effective post-deal integration, particularly focusing on cultural alignment and talent management, to ensure successful outcomes and value creation. The role of M&A advisors is highlighted as essential for deals of all sizes, while strategic tax planning and operational excellence...
2025-07-1517 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Powertools CW 27/ 28Smart Systems and Sustainable Gains: The Next Leap in Industrial Powertool Innovation
We curate most relevant posts about Digital Powertools on LinkedIn and regularly share key takeaways.
This edition explores advancements across industrial technology and operations, highlighting key themes such as optimizing efficiency through data and tracking systems, particularly for production downtime. Several companies, including Bosch and Hilti, showcase their innovative tools and systems, ranging from power tools and machinery to cybersecurity solutions and sustainable manufacturing processes. A recurring emphasis is placed on user-centric design, digital transformation, and the integration of AI, with a focus on both...
2025-07-1519 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Channel Marketing CW 27/28Modern Channel Playbooks: Operational Excellence, Smart Partnering, and the Future of Strategic Alliances
We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways
This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally...
2025-07-1416 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Field Marketing CW 26/ 27Smarter Field Marketing: Micro-Events, AI, and Global Precision
We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-event follow-up and relationship-building for long-term success. Several contributions also address the crucial role of planning and strategic design, the need for localisation in global markets (especially China), and the evolving influence of technology, including...
2025-07-1113 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Electrification & Battery Technology CW 26/ 27Powering Progress: Charging Innovations, Policy Challenges, and EV Market Dynamics
We curate most relevant posts about Electrification & Battery Technology on LinkedIn and regularly share key takeaways.
This edition offer a multifaceted view of the evolving electric vehicle (EV) landscape, primarily focusing on charging infrastructure and its integration with energy grids. Several authors highlight the potential of bidirectional charging (V2G/V2H) to enhance grid flexibility, support renewables, and generate cost savings, though policy and regulatory hurdles, particularly in the U.S., are acknowledged. The importance of user experience and convenience in EV charging is a recurring...
2025-07-1015 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Strategy & Consulting CW 26/ 27Strategising for Disruption: AI, Geopolitics, and Sustainability in the Next Era of Corporate Leadership
We curate most relevant posts about Strategy & Consulting on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of global economic and technological trends, with a strong emphasis on tariffs, geopolitical shifts, and the pervasive impact of Artificial Intelligence (AI). Multiple sources discuss how tariffs and trade uncertainty are reshaping supply chains, impacting corporate financial reporting, and influencing central bank policies, with a particular focus on recent US actions and their global ripple effects. Concurrently, AI is identified as a...
2025-07-1013 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: The new SEO - how to get listed in ChatGPT & Co.Search Without Clicks: The New SEO Reality
We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.
This edition explores the evolving landscape of search engine optimisation (SEO) in an age increasingly dominated by Artificial Intelligence (AI). They highlight a significant shift from traditional SEO, focused on obtaining clicks through search results, to new paradigms like Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and Large Language Model Optimisation (LLMO). These new approaches prioritise being cited or recommended directly within AI-generated answers, influencing brand visibility and consumer decisions in a "...
2025-07-1018 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Go-to-Market CW 26/ 27From Strategy to Scale: Navigating GTM with AI, Trust, and Cross-Functional Synergy
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
This edition collectively address various facets of Go-to-Market (GTM) strategies for businesses, particularly startups and B2B SaaS companies. A central theme is the critical role of data and AI in optimising GTM, moving beyond traditional methods to achieve precision targeting, efficiency, and real-time responsiveness. Several authors emphasise the importance of a well-defined strategy, including Ideal Customer Profile (ICP) and messaging, before implementing tools or campaigns, warning against the pitfalls of...
2025-07-1012 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: MarTech Insights CW 26/ 27Smart MarTech stacks unify journeys, automate sales, and stay human
We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
This edition explores the evolving landscape of marketing technology (MarTech), emphasising the increasing role of Artificial Intelligence (AI) in enhancing efficiency and personalisation. Several sources discuss Customer Data Platforms (CDPs), highlighting their importance for unified data, real-time customer journeys, and the shift towards composable architectures. A significant theme is the optimisation and automation of CRM and sales operations, with various authors detailing strategies for lead generation, workflow streamlining, and the strategic implementation...
2025-07-0915 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Commercial Fleet Insights CW 26/ 27Electrification, AI Routing, and Infrastructure Gaps Driving the Transformation of Fleet Management
We curate most relevant posts about Commercial Fleets on LinkedIn and regularly share key takeaways.
This edition focuses on the rapid evolution and challenges within fleet management, particularly concerning electrification. Key themes include the financial implications of transitioning to electric vehicles (EVs), such as the ending of federal subsidies and the importance of Total Cost of Ownership (TCO), alongside the need for robust charging infrastructure and grid integration. Several authors highlight the role of data and AI in optimising fleet operations, including route planning, maintenance...
2025-07-0819 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Private Equity Insights CW 26/ 27From Financial Engineering to AI-Driven Growth: Navigating Shifts in Private Equity Strategy and Risk
We curate most relevant posts about Private Equity on LinkedIn and regularly share key takeaways.
This edition offer a comprehensive overview of current trends and challenges within the private equity (PE) sector, highlighting a significant shift from traditional financial engineering towards operational value creation. Many sources emphasize the increasing integration of AI and GenAI across PE operations, from deal sourcing and due diligence to portfolio management and internal efficiencies, with some noting its potential to enable smaller, more agile firms. Concerns are raised...
2025-07-0818 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Account-based Marketing CW 26/ 27Precision at Scale: How AI and Buyer-Centric Strategies Are Reshaping Modern ABM
We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
This edition discusses Account-Based Marketing (ABM), highlighting its evolution from a broad targeting approach to a highly personalised, human-centric strategy. Several authors emphasise the shift from focusing solely on "accounts" to understanding the individual people within those accounts, acknowledging that people, not companies, make purchasing decisions. The texts explore the crucial role of technology and AI in enabling scalable personalisation, automating tasks, and providing actionable insights into buyer intent and...
2025-07-0713 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Construction CW 26/ 27Reconstructing Construction: Aligning People, Processes, and Digital Technologies for a Smarter Future
We curate most relevant posts about Digital Construction on LinkedIn and regularly share key take aways.
This edition collectively discusses the digital transformation within the construction industry, exploring its challenges, opportunities, and essential components. Many authors highlight the lack of integration between existing technologies and the consequent need for simpler, more aligned systems to improve efficiency and reduce errors. The importance of people-centric approaches, effective leadership, and communication strategies for successful technology adoption is a recurring theme, alongside the rising significance of Building Information Modelling...
2025-07-0719 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: B2B Ignite 2025AI, Precision Marketing, and Human-Centric Strategy: Key Takeaways from B2B Ignite 2025
We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.
This edition provides a collection of LinkedIn posts reflecting on the B2B Marketing Ignite 2025 conference, held in London. These posts collectively highlight the pivotal shift in B2B marketing towards a more commercial, revenue-driven focus, moving beyond traditional metrics like MQLs. A significant theme is the transformative, yet complex, role of Artificial Intelligence (AI), with discussions on its impact on efficiency, creativity, and job roles. Attendees also...
2025-07-0413 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Smart Manufacturing CW 25/ 26Navigating the Digital Shift: AI, IIoT, and the Path to Smart, Resilient Manufacturing
We curate most relevant posts about Smart Manufacturing on LinkedIn and regularly share key takeaways.
This edition collectively discuss the transformative impact of advanced technologies on manufacturing, particularly AI, digital twins, and the Industrial Internet of Things (IIoT). Several sources highlight how digitalisation is crucial for efficiency, quality, and sustainability, driven by real-time data and automation. While the benefits of AI in areas like quality assurance, predictive maintenance, and operational optimisation are a central theme, the texts also address challenges such as data quality...
2025-07-0420 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: AI in B2B Marketing CW 25/ 26Navigating the AI Shift in B2B: Smarter Strategies, Measurable Impact, and the Rise of LLMO
We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of Artificial Intelligence (AI)'s transformative impact on Business-to-Business (B2B) marketing and sales. Many sources highlight the strategic integration of AI to boost efficiency and ROI, moving beyond basic automation to intelligent, autonomous systems. However, there's a strong consensus that AI serves as an enhancer, not a replacement, for human roles, especially in complex sales and...
2025-07-0313 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Venture Capital CW 25/ 26Venture Capital Rewired: Trust, Preparation, and Market Shifts
We curate most relevant posts about Venture Capital on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of the venture capital (VC) landscape, from the perspective of both founders and investors. Several articles underscore the importance of transparency and trust in fundraising, particularly when addressing sensitive issues like co-founder departures. There is also a strong emphasis on strategic preparation for founders, including mastering pitch decks, understanding valuation methods, and preparing professional data rooms. The collection highlights evolving market trends, such as the increasing focus on...
2025-07-0318 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Next-Gen Vehicle Intelligence CW 25/ 26Driving the Future: Europe's Collaborative Push Toward Software-Defined and Autonomous Vehicles
We curate most relevant posts about Next-Gen Vehicle Intelligence on LinkedIn and regularly share key takeaways.
This edition collectively discuss the transformative shift within the automotive industry towards Software-Defined Vehicles (SDVs), highlighting a move away from traditional hardware-centric development. Several sources emphasise collaboration and standardisation among European manufacturers and suppliers, often through open-source initiatives, to accelerate SDV development and counter competition. The launch and ongoing pilots of autonomous vehicles, particularly ride-pooling services like Volkswagen's ID. Buzz AD and Tesla's robotaxis, are a key focus, showcasing advancements...
2025-07-0313 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Social Selling CW 25/ 26Trust Before Tools: Aligning People, Platforms, and AI in the New Era of Social Selling
We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive look at the evolving landscape of sales, particularly emphasising social selling and the strategic integration of AI. Key themes include the importance of building genuine relationships and trust with potential buyers over traditional pitching, as highlighted by multiple authors who advocate for 'silent attention' and consistent presence. Several sources address the persistent misalignment between sales and marketing teams, stressing the necessity of...
2025-07-0219 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Future Mobility & Market Evolution CW 25/ 26Shaping Tomorrow’s Mobility: Electric Innovation, Autonomous Disruption, and the Rise of Smart, Inclusive Urban Transport Systems
We curate most relevant posts about Future Mobility & Market Evolution on LinkedIn and regularly share key takeaways.
This edition discusses various facets of urban mobility, highlighting innovations and challenges in creating sustainable, efficient, and inclusive transport systems. Several sources explore the advancement of electric and autonomous vehicles, including eVTOLs and robotaxis, alongside discussions on their market viability and regulatory frameworks. The importance of micromobility solutions like e-bikes and unicycles is also emphasised, with calls for improved infrastructure and widespread adoption. Fi...
2025-07-0115 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Powertools CW 25/ 26Cordless Innovation and Smart Precision: How the Powertool Industry Is Advancing Performance, Safety, and Sustainability
We curate most relevant posts about Digital Powertools on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of recent developments and initiatives within the power tool industry. They highlight new product launches, such as Milwaukee Tool's M18 HOTSHOT Jump Starter, Hilti's SCN 60-22 chainsaw, and DeWALT's DCD803 installation tool, alongside advancements in existing lines like Bosch's cordless tools for HVAC and electricians, and Husqvarna's vertical steel blasting solution. A recurring theme is the transition to cordless and battery-powered...
2025-07-0112 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: M&A Insights CW 25/ 26Beyond the Numbers: Strategic Shifts and Human Realities in M&A
We curate most relevant posts about M&A Insights on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of Mergers and Acquisitions (M&A), highlighting various facets from strategic planning to post-deal integration. Several authors emphasise the critical importance of human factors, culture, and clear communication for successful integration, noting that deals often fail due to these elements rather than financial aspects. The sources also discuss the necessity of thorough due diligence, including financial data, compliance, and cybersecurity, to mitigate risks and...
2025-07-0119 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Channel Marketing CW 25/26Redefining Partnership Excellence: AI-Driven PRMs, Cross-Functional Collaboration, and the Rise of Ecosystem-Centric Growth
We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of the evolving landscape of partnerships and ecosystems within various industries, particularly technology and B2B. A central theme is the shift from viewing partnerships as mere add-ons to recognising them as strategic drivers of growth, revenue, and competitive advantage. The sources highlight the importance of effective partner enablement, including providing useful sales materials and streamlined onboarding processes, and the increasing reliance on...
2025-06-3013 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Field Marketing CW 24/ 25Reimagining B2B Event Marketing: From ROI-Driven Experiences to AI-Powered Personalization and Strategic Integration
We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
This edition discusses various facets of event marketing and strategy, highlighting their crucial role in B2B growth and lead generation. Authors emphasise the shift towards experience-led growth, stressing the need for measurable ROI beyond superficial metrics, and integrating events into broader marketing campaigns. Several pieces explore the effective use of technology, particularly AI, for personalisation, efficiency, and audience engagement in event planning and follow-up. The importance of...
2025-06-2714 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Go-to-Market CW 24/ 25Precision Over Playbooks: AI, Alignment, and the Next Evolution of B2B Go-To-Market Strategy
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
This podcast edition explores of Go-To-Market (GTM) strategies in the modern business landscape, particularly for B2B companies and SaaS startups. A central theme is the critical shift towards client-centricity and the evolving role of Account-Based Marketing (ABM), emphasizing understanding buyer behaviour and building trust. The impact of Artificial Intelligence (AI) on GTM is extensively discussed, from its use in automating processes and enhancing efficiency to the importance of...
2025-06-2619 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Electrification & Battery Technology CW 24/ 25Charging Forward: How Bidirectional Tech, Battery Innovation, and Infrastructure Strategy Are Powering the Future of EVs
We curate most relevant posts about Electrification & Battery Technology on LinkedIn and regularly share key takeaways.
This podcast edition discusses the evolution of electric vehicle (EV) charging, highlighting its progression beyond a mere utility into a profitable business model with diverse revenue streams, such as energy arbitrage and retail amenities. A significant focus is placed on bidirectional charging (V2G/V2X), illustrating its potential to stabilise energy grids, reduce costs for EV owners, and enhance national energy autonomy, as exemplified...
2025-06-2619 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Strategy & Consulting CW 24/ 25Strategising for Disruption: AI, Geopolitics, and Sustainability in the Next Era of Corporate Leadership
We curate most relevant posts about Strategy & Consulting on LinkedIn and regularly share key takeaways.
This edition examines various facets of business and corporate strategy in a rapidly evolving global landscape. Multiple authors underscore the critical role of Artificial Intelligence (AI), highlighting its transformative potential for business models, the imperative for transparency and trust in AI implementation, and the need for leadership to effectively guide AI initiatives and prevent strategy fatigue. The impact of tariffs and geopolitical shifts on supply chains, financial decisions...
2025-06-2620 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: MarTech Insights CW 24/ 25AI-native, data-driven MarTech unifies insights, streamlines tools, boosts personalization and measurable ROI
We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
This edition discusses the evolving landscape of MarTech, highlighting the shift towards integrated, data-driven, and AI-native solutions. Several authors emphasise the importance of robust data foundations, particularly through Customer Data Platforms (CDPs), to achieve personalisation and real-time customer engagement, while also acknowledging the challenges of data integration and cross-functional adoption. The texts also cover strategic considerations for building effective MarTech stacks, including combating "tech bloat," selecting appropriate tools based on...
2025-06-2515 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Commercial Fleet Insights CW 24/ 25How Telematics, Smart Infrastructure, and Policy Are Shaping the Future of Fleet Management
We curate most relevant posts about Commercial Fleets on LinkedIn and regularly share key takeaways.
This edition discusses various aspects of fleet management and electrification, highlighting the urgent need for zero-emission vehicles (ZEVs) to meet mandates by 2030, particularly in the UK. Several sources address the challenges of transitioning to electric fleets, including range anxiety, complex charging infrastructure, high upfront costs, and data gaps, while also showcasing innovative solutions such as AI-driven routing, advanced telematics, and mobile charging services. The importance of robust charging infrastructure...
2025-06-2417 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Private Equity Insights CW 24/ 25From Leverage to Leadership: How Operational Excellence and AI Are Redefining Private Equity Returns
We curate most relevant posts about Private Equity on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of the current landscape and future trajectory of private equity (PE). It highlights a significant shift from financial engineering to operational value creation as the primary driver of returns, particularly in a high-interest rate environment where leverage is reduced. Several authors emphasize the increasing importance of technology, especially AI, in due diligence, portfolio optimization, and overall business transformation for PE-backed companies. The...
2025-06-2412 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Construction CW 24/ 25Digitising Construction: From AI Integration to BIM-Driven Collaboration and the Data Foundations for Industry Renewal
We curate most relevant posts about Digital Construction on LinkedIn and regularly share key take aways.
This edition offers a comprehensive overview of the digital transformation sweeping through the construction industry, with a particular focus on Artificial Intelligence (AI) and Building Information Modelling (BIM). Many authors highlight that AI is already integrated into existing tools and is not a futuristic concept, emphasising its role in enhancing safety, planning, workflows, maintenance, and sustainability. The sources consistently challenge misconceptions about AI, urging the industry...
2025-06-2410 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Account-based Marketing CW 24/ 25From ICP to MQA: Redefining ABM Through Personalisation, Precision, and Buyer-Led Growth
We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
This edition explores the multifaceted nature of Account-Based Marketing (ABM), highlighting its evolution from a traditional, account-first approach to a more person-first, signal-native strategy. Several authors emphasise that ABM is a strategic performance requiring strong foundations, joint sales-marketing efforts, and a dedicated skillset, rather than merely a product or a substitute for demand generation. A key theme is the shift towards precision targeting and personalisation at scale, often augmented by...
2025-06-2421 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Social Selling CW 23/ 24Authenticity Over Automation: Rethinking Social Selling for the LinkedIn Era
We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of social selling strategies, particularly focusing on LinkedIn. They highlight the importance of authenticity and building genuine relationships over traditional, impersonal sales tactics. Several authors discuss the Social Selling Index (SSI) as a metric, though some note its declining relevance, advocating for a focus on quality content and meaningful engagement. The sources also explore the impact of AI in sales, suggesting it should augment rather than...
2025-06-2418 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Smart Manufacturing CW 23/ 24From Smart Factories to Skilled Workforces: Building the Digital Backbone of Next-Gen Manufacturing
We curate most relevant posts about Smart Manufacturing on LinkedIn and regularly share key takeaways.
This edition highlights the transformative impact of digital technologies on modern manufacturing, collectively termed Industry 4.0 and beyond. Key themes include the crucial role of AI, digital twins, and advanced automation in enhancing efficiency, reducing waste, and improving operational visibility across various industries, from automotive to life sciences. Manufacturers are actively funding data foundations and connectivity to build the backbone for smart factories, whilst also addressing the critical need for...
2025-06-2417 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Venture Capital CW 23/ 24Rethinking Venture Capital: Speed, Storytelling, and the Shifting Dynamics of Startup Fundraising
We curate most relevant posts about Venture Capital on LinkedIn and regularly share key takeaways.
This edition discusses various facets of venture capital (VC) and startup fundraising, offering guidance for founders and insights for investors. Several authors emphasise the importance of speed and focus in early-stage fundraising, advocating for tools like SAFEs to streamline the process and avoid unnecessary legal complexities. Others highlight the critical role of storytelling, authenticity, and a clear narrative in attracting investment, stressing that investors assess the inevitability of success, not...
2025-06-2421 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Next-Gen Vehicle Intelligence CW 23/ 24Rewiring the Auto Industry: Leadership, Agility, and the Shift to Software-Defined Vehicles
We curate most relevant posts about Next-Gen Vehicle Intelligence on LinkedIn and regularly share key takeaways.
This edition discusses the ongoing transformation of the automotive industry, highlighting the shift towards Software-Defined Vehicles (SDVs) as a central theme. Experts emphasise that this revolution is driven less by technology itself and more by the need for new leadership models, organisational structures, and continuous innovation processes within car manufacturers. Challenges include integrating complex software, managing data flow, evolving traditional engineering mindsets, and the struggle of legacy OEMs to...
2025-06-2416 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: AI in B2B Marketing CW 23/ 24AI-Driven Advantage: From Generative SEO to Agentic Campaigns in the Future of B2B Go-to-Market
We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
This edition discusses the transformative impact of Artificial Intelligence (AI) on B2B sales and marketing strategies. Authors highlight AI's role in automating tasks like lead generation, content creation, and competitive analysis, thereby enhancing efficiency and productivity for marketing and sales teams. A significant theme is the shift from traditional SEO to Generative Engine Optimisation (GEO), where content is optimised for AI-driven answers rather...
2025-06-2415 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: M&A Insights CW 23/ 24Beyond the Deal: AI, Integration, and Execution Strategies Reshaping M&A Success
We curate most relevant posts about M&A on LinkedIn and regularly share key takeaways.
This edition offers a comprehensive overview of Mergers and Acquisitions (M&A), highlighting various facets from strategic planning to post-deal integration. Several authors discuss the increasing role of Artificial Intelligence (AI) in streamlining M&A processes, including drafting, data analysis, and due diligence, while others emphasize the continued importance of financial models and valuation strategies. A significant portion of the content addresses post-acquisition challenges, particularly focusing on cultural integration, HR...
2025-06-2418 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Powertools CW 23/ 24Powering Progress: Innovation, Safety, and Strategy in the Evolving Powertool Landscape
We curate most relevant posts about Digital Powertools on LinkedIn and regularly share key takeaways.
This edition discusses innovations and applications within the power tool industry, highlighting advancements from various manufacturers like Bosch, Hilti, Milwaukee, DeWalt, Makita, and Husqvarna. The texts showcase new product launches, technological improvements such as cordless capabilities and enhanced safety features, and their practical use in diverse environments, ranging from industrial production lines and construction sites to extreme climbing expeditions and DIY projects. Several entries also detail company events, partnerships, and market...
2025-06-2416 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Future Mobility & Market Evolution CW 23/ 24The Future in Motion: Micromobility, Autonomy, and Data-Driven Shifts Reshaping Urban Transport
We curate most relevant posts about Future Mobility & Market Evolution on LinkedIn and regularly share key take aways.
This edition explores diverse facets of urban mobility's evolution highlighting a significant shift from private car ownership to more sustainable and shared transport solutions. Several sources discuss the growth of micromobility, including e-bikes and scooters, and the challenges they face regarding infrastructure, regulation, and integration. Autonomous vehicles emerge as a key innovation, with discussions on robotaxis, self-driving trucks, and their potential to redefine urban logistics and public...
2025-06-2319 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Channel Marketing CW 23/24Unlocking Ecosystem-Led Growth: Strategic Partnerships, MDF Impact, and the Future of Co-Selling
We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key take aways.
This edition offers a comprehensive overview of partner ecosystems and their crucial role in modern business growth. They highlight the importance of treating vendors as strategic allies, rather than mere suppliers, emphasising co-building, co-investing, and co-winning to achieve shared goals. A significant focus is placed on the effective utilisation of Market Development Funds (MDF), which many organisations underuse, missing out on substantial growth opportunities. The sources also discuss the...
2025-06-1716 min
Best of LinkedIn: Smart Build & ManufacturingBest of LinkedIn: Digital Construction CW 22/ 23Digital construction trends: from BIM and modular building to AI, sustainability, and site automation
We curate most relevant posts about Digital Construction on LinkedIn and regularly share key take aways.
This episode discusses the digital transformation sweeping through the construction industry, highlighting the growing adoption and impact of Building Information Modelling (BIM) and Artificial Intelligence (AI). Experts emphasise BIM's role in streamlining site processes, while others focus on mastering essential BIM software and workflows. The potential of AI to revolutionise areas like project scheduling, cost control, material ordering, and safety is a recurring theme, alongside a recognition...
2025-06-1622 min
Best of LinkedIn: Strategy, M&A & InvestmentsBest of LinkedIn: Strategy & Consulting CW22/ 23Strategic shifts in consulting: AI integration, data-driven decisions, and evolving client engagement
We curate most relevant posts about Strategy & Consulting on LinkedIn and regularly share key take aways.
This episode discusses how businesses can achieve competitive advantage in a rapidly evolving global landscape. A central theme is the strategic integration of AI, not as a replacement for human talent, but as an augmentation that drives creativity, efficiency, and value across various functions, including supply chain, sustainability, and professional services. Several authors highlight the importance of strong leadership, particularly CEO involvement, in successfully navigating AI adoption and broader...
2025-06-1616 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Go-to-Market CW22/ 23Holistic, data-driven GTM strategies in B2B tech: AI, alignment, and impact over vanity
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key take aways.
This edition discusses various aspects of Go-To-Market (GTM) strategies for businesses, particularly within SaaS and B2B technology. They emphasise the importance of a holistic and data-driven approach, moving beyond traditional, siloed methods. Key themes include customer-centricity, leveraging AI for enhanced efficiency and insights, optimising operational alignment across sales, marketing, and product teams, and the critical role of data quality and strategic focus for sustainable growth and investor...
2025-06-1617 min
Best of LinkedIn: Next-Gen Vehicles & MobilityBest of LinkedIn: Electrification & Battery Technology CW22/ 23Battery innovation, charging intelligence, and energy system integration shaping the future of electrification
We curate most relevant posts about Next-Gen Vehicles & Mobility on LinkedIn and regularly share key take aways.
This episode discusses various facets of the electric vehicle (EV) industry, primarily focusing on battery technology and charging infrastructure. Several authors highlight the durability and longevity of modern EV batteries, dispelling myths about their short lifespan and exploring their second-life applications in stationary energy storage. The challenge of V2G (Vehicle-to-Grid) and V2H (Vehicle-to-Home) compatibility is a recurring theme, with discussions on its benefits, potential for...
2025-06-1615 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: MarTech Insights CW 22/ 23MarTech trends on data, AI, and simplification to boost efficiency and value delivery
This episode summarises MarTech trends on LinkedIn over a two-week period, focusing on data, AI, and simplicity in marketing technology. It highlights key discussions amongst practitioners and vendors regarding optimising data-to-value loops and streamlining tech stacks for improved efficiency. The summary covers various MarTech domains, including data & analytics, marketing automation, AI & personalisation, advertising, SEO & content, digital asset management, and the growing importance of integrations and partnerships. Ultimately, it provides a snapshot of current industry discourse, emphasising practical applications and strategic shifts in the MarTech landscape.
2025-06-1614 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: AI in B2B Marketing CW 21/ 22We curate most relevant posts about ABM on LinkedIn and regularly share key take aways
This episode synthesizes recent LinkedIn insights from CW 21 and 22, exploring the profound impact of AI on B2B marketing and sales in 2025.
A key theme is the fundamental shift in B2B buyer behaviour driven by AI. Enterprise buyers are increasingly turning to Generative AI tools for research, sometimes even more than traditional search engines like Google. AI is no longer seen as optional in B2B software but as "Always Included", leading nearly half of enterprise buyers to switch vendors for better AI...
2025-06-1614 min
Best of LinkedIn: Strategic B2B MarketingBest of LinkedIn: Account-based Marketing CW 22/23Accelerating B2B growth with ABM, AI, and Buying Group engagement beyond MQLs
We curate most relevant posts about ABM on LinkedIn and regularly share key take aways.
This episode delves into the key takeaways from the 6sense Inspire UK event in London, focusing on accelerating growth, ABM, and AI in B2B marketing. It highlights the crucial shift from focusing on MQLs to understanding and engaging with Buying Groups, as deals involve many individuals. The discussion covers leveraging AI for efficiency and personalisation while emphasizing the need for strategic use ("AI that builds pipe, not hype"...
2025-06-1015 min