Shows
Banking Transformed with Jim MarousYour Customer Onboarding is BrokenDespite massive investments in digital transformation, most banks and credit unions are still struggling to deliver seamless and intuitive account-opening experiences. In fact, financial institutions could more than double their digital account opening success by following just a few simple strategies.
In today’s episode of Banking Transformed, I’m joined by Frida Leibowitz, Co-Founder and CEO of Debbie — a fintech platform that not only helps institutions attract younger members, but also rewards positive financial behavior to boost engagement and loyalty.
We discuss Debbie’s rapid growth, the findings from their recently released 2025 Digital Account Opening...2025-07-2246 min
TrailBLAZER PodTrailBLAZER: Frida Leibowitz on Financial HealthJoin me in this episode for a chat with Frida Leibowitz, the co-founder and CEO of Debbie: the first-ever app to offer cash rewards for meeting financial goals! In this episode, we discuss her experience as a first-generation college student, the importance of financial health, the challenges and triumphs of women in startups, and much more. Check out: Debbie2024-11-0542 minBanking Transformed with Jim MarousThe Future of Financial Wellness: The Evolution of the Debbie AppTwo years ago, we introduced you to the Debbie app, an innovative rewards platform aimed at improving financial wellness. We're excited to welcome back Frida Leibowitz, one of Debbie's co-founders, to discuss their journey since our last conversation.In a world where economic uncertainty has become the norm, the need to transform borrowers into wealth builders has never been more crucial. In this episode of Banking Transformed, we explore how the Debbie app has evolved, the challenges it has faced, and the impact it has had on users' financial behaviors.Join us as we delve i...2024-10-0845 min
Money Isn't EverythingWhat This Startup Teaches Us About Behavioral EconomicsDebbie, an early-stage fintech startup, is rewriting the rules on rewards. Instead of offering consumers rewards for spending, Debbie offers rewards for paying down their debt and saving money at a time when credit card and auto loan delinquency rates have increased to their highest level since the Great Recession, per data from the Federal Reserve Bank of New YorkToday’s episode: Mary sits down with Debbie’s CEO and Co-Founder, Frida Leibowitz. They chat about how to drive engagement on a dreary subject, offer unexpected techniques to develop a vibrant user community, and discuss something seem...2024-05-1631 min
Price of Avocado ToastDebbie: The App That Pays You to Get Out of DebtHave you ever thought of gamifying your debt payoff? Our guest today has created just the thing for you! Frida Leibowitz, co-founder of Debbie, joins us to share about the exciting new app that is going to pay YOU to get out of debt! Seriously. Frida and her team have built an app that partners with credit unions to build strong financial habits while also empowering folks to pay off debt. It truly is a community win, and Frida was gracious enough to come share her story and all of the exciting things the team at Debbie is building...2024-03-2050 minBanking Transformed with Jim MarousDebbie: An Innovative Rewards Platform for Managing DebtAmericans’ total credit card balance reached $887 billion in the second quarter of 2022, with close to a $50B jump since the first quarter of 2022. The 13% increase since 2021 is the largest year-over-year jump in more than 20 years.Unfortunately, most people with an active credit card account aren't able to pay their bills in full. At the same time, the average APR for all current credit card accounts jumped in the second quarter of 2022. How can consumers get control of their credit card debt?My guests on the Banking Transformed podcast are Frida Leibowitz and Rachel Lauren, cofounders of...2022-10-1850 min
The $100 MBA ShowMBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your MarketDon’t go for the biggest audience. Go for the right audience.
Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty.
…and best of all, you do an end-run around the competition.
Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can unde...2022-08-0116 min
Startup SavantSay Goodbye to Debt Shame with the Co-Founders of DebbieFrida Leibowitz and Rachel Lauren are the founders of Debbie, a platform working to help users create a path towards debt freedom. Frida previously worked in credit risk and product development at Marcus by Goldman Sachs. Rachel formerly worked as a VC at BDMI. Both thought there needed to be better systems in place to help educate consumers about their debt and how to pay off debt. Together, along with their third cofounder Maxime, they have created an entirely remote team striving to fix the debt cycle that plagues far too many people.Follow Startup Savant on...2022-05-181h 07