Shows
Heallist PodcastUnlocking brand partnerships for holistic practitioners with Frida WaywellIn this episode, we sit down with Frida Waywell, founder of LOCUS, to explore how holistic practitioners can tap into brand partnerships as a meaningful and aligned revenue stream—even without a large social media following. As the influencer landscape shifts, brands in the wellness space are moving away from traditional lifestyle influencers and toward trusted experts with engaged, niche communities. That means practitioners like you—who hold genuine client relationships and specialized knowledge—are becoming highly valuable partners in the marketing world.Frida shares practical, no-fluff strategies on why brands are prioritizing practitioner partnerships in 2025 and beyond...
2025-04-2345 min
Way To WellnessHow To Be On Self Improvement As A Woman - Cycle Syncing, Finding Your Purpose & Victim MindsetThis is taken from my most recent YouTube video, I hope you love it.
Don't forget to rate and review the podcast :)
Thank you for listening!
2024-10-1724 minWay To WellnessMonthly Favourites - Quotes that will level up your mindset + moreWelcome to Way To Wellness 👋
This is the second episode of the monthly favorites.
This is a new series, sharing my personal wellness favorites with you! From products to routines, hacks, habits, podcasts & more.
Let me know if you liked this episode so that I know to do more!
Follow the podcast on Instagram:
https://www.instagram.com/waytowellness_podcast/
Connect with me on LinkedIn: https://www.linkedin.com/in/frida-waywell/
2024-10-0720 minWay To WellnessHow To ENTER Your: Health is Fun Era. How to fall in love with getting healthy. Discipline, routine, mindset..This will help you to start feeling EXCITED about becoming better, and getting healthier.
There is no better time than right now, I mean right now.Once you listen to this podcast, take one action you have been avoiding, there’s literally NO BETTER TIME.
--
If you're new here: Hiii 👋 I'm Frida Waywell, founder of Locus; an influencer marketing agency for health & wellness brands, I also host this podcast; Way To Wellness and share episodes on YouTube too.
I have had 7 part-time jobs and tried and f...
2024-09-2314 minWay To WellnessHow To Stop Feeling Stuck & start Taking Action | mindset shifts, goal setting tools & disciplineExit stagnation & start action-taking - THIS IS YOUR GUIDE.
and this is your TIME TO ACT!
There is no better time than right now, I mean right now.
Once you listen to this podcast, take one action you have been avoiding, there’s literally NO BETTER TIME.
--
If you're new here: Hiii 👋 I'm Frida Waywell, founder of Locus; an influencer marketing agency for health & wellness brands, I also host this podcast; Way To Wellness and share episodes on YouTube too.
I have had 7 part-time jobs and tried and failed businesses, until 2 years ago when I started my agency, life...
2024-09-1928 minWay To Wellness5 Essential Changes I Made to Balance My Hormones at 24 | Life-Changing & FreeIf you are struggling with an irregular cycle, breakouts, bloating, not seeing results from your workouts then this episdoe it for you!
Once I masde these simple changes, my physical and mental health improved, as well as having a regular menstural cycle.
From losing my period, having intense acne, gaining weight and not feeling good in my own skin - to having sustained energy throughout the day, eating nutritious meals and having a regular, healthy cycle. We got this.
Way To Wellness is a podcast designed to...
2024-09-1520 min
Way To WellnessMonthly Favourites - Saying yes, Gut Health, the power of Creatine & embracing this season of lifeWelcome to Way To Wellness 👋
This is the second episode of the monthly favorites.
This is a new series, sharing my personal wellness favorites with you! From products to routines, hacks, habits, podcasts & more.
Let me know if you liked this episode so that I know to do more!
Follow the podcast on Instagram:
https://www.instagram.com/waytowellness_podcast/
Connect with me on LinkedIn: https://www.linkedin.com/in/frida-waywell/
2024-09-0423 min
Way To WellnessMonthly Favorites - Mushrooms, starting calisthenics, new workout program, money mindset, thoughts on CollagenWelcome to Way To Wellness 👋
This is the FIRST of the monthly favorites.
I'm starting a new series, sharing my personal wellness favorites with you! From products to routines, hacks, habits, podcasts & more.
Let me know if you liked this episode so that I know to do more!
Follow us on Instagram:
https://www.instagram.com/waytowellness_podcast/
Connect with me on LinkedIn: https://www.linkedin.com/in/frida-waywell/
2024-08-0121 minWay To WellnessThe 7 Pillars Of Health To Live Your Best Life | Tackle Big Pharma and Big Food with Sarah Ann MacklinToday I'm joined with Wellbeing expert, nutritionist and podcaster Sarah Ann Macklin.
We discuss the battle of living off grid in Patagonia, 7 pillars of health, the power of compassion when it comes to better nutrition and so much more.
I hope you love this episode.
Follow Sarah on socials: https://www.instagram.com/sarahannmacklin/
Sarah's podcast: https://open.spotify.com/show/4KzOtx55wRngyeKC9raJDn?si=76fe48ab8a504cf4
I take supplements every day...
2024-07-3151 minWay To Wellness6x Habits / Biohacks That Will Change Your Life | Small, Actionable steps ANYONE can do | SOLOIf you're not feeling your best right now, here are some small yet simple habits you can change that have greatly impacted my mental state, acne, body, and attitude towards life.
I hope you love it!
This episode is originally from a YouTube video of mine which you can watch here: https://youtu.be/Bou5qOEqONE?si=-0nS6YXTbh_W9Vek
thank you so much for listening, let me know what you think of the podcast: https://www.linkedin.com/in/frida-waywell/
2024-07-2118 minWay To WellnessWhat's ACTUALLY in your collagen? How collagen works for hair, skin & bone healthI never believed collagen until I met Maya, Co-Founder and Health Coach.
Maya runs Rhythm Nutrition that are a supplement brand challenging the notion of 'when you get older, your muscles ache' with their range of high-quality liquid supplements, protein powder, and signature product - Deflame - a natural pain relief created from plants.
Their 'Complete Repair' Collagen is one of a kind and able to personalize to your specific needs.
I take my collagen with added MCT & Lions Mane. (it's done wonders specifically for my hair and focus)
2024-07-1753 min
Way To WellnessHow This Oral Health Care Company Are Saving The Planet Whilst Saving Your Teeth - With Dr. Simon ChardI learnt so much from this episode, I hope you love it!
Connect with me on LinkedIn: https://www.linkedin.com/in/frida-waywell/
Connect with Simon on LinkedIn: https://www.linkedin.com/in/drsimonchard/
Check our Pärla: https://parlatoothpastetabs.com/
Follow them on Instagram: https://www.instagram.com/parlatoothpastetabs/
💊 Shop my favourite supplements with 20% OFF:
https://www.pureness.se/
USE CODE: FRIDA 20
🤍
2024-05-0654 min
Way To Wellness‘At 19, I had to beg my doctor to help me figure out why I was so sick’ Lara Hemeryck, PhD and Founder | How she came off antibioticsI hope this episode empowers you and gives you hope that you can heal yourself and live a life free from antibiotics.
Please rate and review the podcast if you like it 🙏🏻
Reach out to Lara: https://www.linkedin.com/in/lara-hemeryck/
Lara's Agency Scicomwiz: https://scicomwiz.com/
🧬 My Agency Locus: https://locusadagency.com/
💊 Shop my favourite supplements with 20% OFF:
https://www.pureness.se/
USE CODE: FRIDA 20
🤍
NEW EPISODE E...
2024-04-241h 08
Way To WellnessHow To Sell E-comm Through Instagram - How To Market A Health BrandThe Wellness Marketing Podcast, in this episode we dive deep into Instagram and what type of content e-comm brands should be sharing on Instagram.
🎙 Expert Interviews: Check out my previous episode with Founder Matthew Kelly: https://open.spotify.com/episode/1hicN2lrE6qw71jjvGWFkK?si=VBTUh_Z7SIKiF1uwz6UH1w
🎙 Previous Solo Episode: https://open.spotify.com/episode/4S6nBJp0ztQELXKGTr8X6X?si=UYtGnQLKTdagL7sRdxeHTg
My Favourite Supplement Brand: Pureness
Use the code: FRIDA20
For 20% off everything.
https...
2024-01-1512 minWay To WellnessHealth Products Are A MYTH ?- Don't Fall For TheseThe Wellness Marketing Podcast, in this episode we dive deep into the world of products that seem too good to be true – because they probably are.
The sad truth is that most of these products are marketing towards women so it feels like we have to be *extra* vigilant.
💡 Episode Highlights:
The intro, my brother is bald.
Deodrant: is it a myth?
My Favourite brands. (linked below)
🎙 Expert Interviews: Check out my previous episode with Founder Matthew Kelly: https://open.spotify.com/episode/1hicN2lrE6qw71jjvGWFkK?si=VBTUh...
2024-01-0817 min
Way To WellnessWhy Influencer Marketing Works SO WELLIt's the 11th episode and here are 11 reasons why influencer marketing works and why you should jump on it right now.
Reach out to me on LinkedIn: https://www.linkedin.com/in/frida-waywell/ and let me know your opinion.
Thank you for listening to The Wellness Marketing Podcast.
Check out Locus: https://locusadagency.com/
2023-12-1811 minWay To WellnessDo We Need MORE Health Products?What do you think?
Reach out to me on LinkedIn: https://www.linkedin.com/in/frida-waywell/ and let me know your opinion.
Thank you for listening to The Wellness Marketing Podcast.
Check out Locus: https://locusadagency.com/
2023-12-1509 min
Way To WellnessWhat's Gone Wrong In The Beauty Industry - Growing A Skincare Brand In 2024In this episode, I interview Shidrokh Ghawami, CEO and Founder of CoolDerma, an award-winning, Swedish, science-based skincare company.
The beauty and skincare market is hugely saturated today and what's lacking is the science and evidence behind the 1000s of beauty products which are marketed today.
In this podcast we dive deep into:
~ Beauty trends to watch out for
~ What it's like to start a skincare company
~ Physical space Vs Selling online
~ Skincare myths
~ Why purely plant...
2023-11-271h 01Way To Wellness'What supplements should I take?' In Conversation With Anna, Co-Founder of Swedish Supplements BrandAnna Olsson Fladby is the Co-Founder of the Swedish Supplements brand: Ceiba Tree. In this episode we discussed what it's like to start a supplement brand, the process of producing high quality supplements and Anna gave us her best tips for buying supplements in the overwhelming market that is today.
Anna was kind enough to give us a code for 20% off their incredible supplements!
If you are someone who wants better quality sleep, you will love their Sleep And Recovery:
Website: https://ceibatree.com
CODE: podcast20
You'll receive 20...
2023-11-0656 minWay To WellnessYour Toothpaste Is Affecting Your Sleep?! Everything To Know About Oral Care With Founder, JulianEver wondered where the stigma around fluoride comes from? In this episode we dive deep into fluoride, the health side of oral care and marketing within this specific industry.
I hope you enjoy the episode!
Follow and support Trooth and their mission:
https://www.instagram.com/troothshopofficial/ https://trooth.shop/
Connect with Julian on LinkedIn: https://www.linkedin.com/in/julcol03/
Connect with me:
https://www.linkedin.com/in/frida-waywell/
Work with Locus:
https://locusadagency.com/
2023-10-3050 minWay To Wellness5 STRATEGIES TO GROW A PURPOSE-DRIVEN HEALTHY & WEALTHY BRAND | SOLO EPISODEThe first solo episode of the podcast.
With Frida Waywell giving strategies to grow a purpose-driven brand in 2023.
I hope you enjoy this episode! If you do, don't forget to rate, review and give it a follow!
Useful Links:
Work With Locus: https://locusadagency.com/
Connect With Frida: https://www.linkedin.com/in/frida-waywell/
Book A FREE Demo With Locus: https://calendly.com/locus-frida/15min?month=2023-10
2023-10-2326 min
Way To WellnessFinding Success Through Embracing Your Uniqueness With Founder And Wellness Coach GeorgiaThis episode is created to help people live the life they want to live by not believe everything they see / hear online.
Today's guest is Georgia, a qualified and intuitive coach, who blends spiritual wisdom, extensive training, and real-world experience to unlock your full potential.
If you are into:
~ Alignment
~ Growth Mindset
~ Success
Then you will love this episode!🔥
Let me know your thoughts in the comments below.
FREE Momentum Guide: https://subscribepage.io/mastermomentum
FREE Challenge link: https://subscribepage.io/fasttrackyourvisions
💓 Then there's my paid mastermind: https://www.sancti.co.uk/sanctimethod
Other links:
Linkedin https://www.linkedin.com/in...
2023-10-1655 minWay To WellnessHeavy Metals and Third Party Testing In Supplements With Jenna Karlsson - PurenessJenna Karlsson - the Marketing Manager at Pureness.
Pureness is a Finnish based supplements company with some of the highest quality supplements I know.
In this podcast, we discuss third party testing, heavy metals and how Pureness are selling their product to the Finnish and Swedish market.
Expect to hear:
→ Their current marketing strategy
→ How and why supplements need to be tested for heavy metals
→ Do multivitamins actually work?
→ Their influencer strategy
Let me know what you think of the episode!
...
2023-10-081h 04Way To WellnessAbout The Wellness Marketing Podcast - TrailerWelcome to The Wellness Marketing Podcast.
This podcast will consist of guest episodes and solo episodes with all the knowledge around content marketing within the health & wellness space.
See you in the episodes!
2023-10-0202 min
Way To WellnessScaling A Next Generation Wellness Brand | Matt Kelly / Mushroom Coffee Brand - Spacegoods | UGC & Paid Ads StrategyMatthew Kelly, Founder of Functional Mushroom Coffee brand; Spacegoods.
☘️ Described as ‘The Next Generation Wellness Brand’
The landscape of wellness is changing, is mushroom coffee becoming the norm?
In this episode, we dive deep into how and why & how Spacegoods saw their incredible success in a short period of time, their current marketing strategy and life as a solo Founder.
Spacegoods introduced its first product, Rainbow Dust, in May 2022.
💸 Since then, Spacegoods has achieved a £1.5 million turnover, with revenue projected to rise to £2.4 million by the brand’s one-year anniversary. By the end of 2023, turnover is expected to have tripled to £8 m...
2023-10-0247 min