Shows
Marketing Meetup PodcastRory Sutherland Behavioural Science & Marketing Q&ARory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really entertaining and useful session with one of the industry's most treasured folks.For those of you who don't yet: Rory is a TED main stage speaker, Ogilvy's vice-chairman, and TikTok's favourite "marketing uncle" (not our words!) with millions of folks tuning into his thoughts.************************************************************************Please...
2025-12-1259 minMarketing Meetup PodcastGet finance buy-in for your marketing strategyGetting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You’ll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world example...
2025-11-2657 minMarketing Meetup PodcastHow to Build the Bare Minimum Marketing StrategyMost marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick in their mind- Organise your tactics with a light-touch funnel so you know what to do — and what to say no toTIMESTAMPS00:00 — Welcome & intros01:20 — Why stra...
2025-11-241h 00
Swisspreneur ShowEP #531 - Thomas Dübendorfer & Paulina Grnarova: A Founder’s & Investor’s Perspective On How AI Will Change Legal TechTimestamps:3:30 - Identifying a market gap in legal tech 10:06 - What is “smart money” after all?16:22 - How do you go from researcher to CEO?25:55 - The biggest risk for every scaleup36:20 - Is Switzerland a hotbed for AI?This episode was co-produced by SICTIC, the leading angel investor network in Switzerland.This episode was sponsored by Relai. Get started with Bitcoin by downloading the Relai app today, and profit from 10% less fees by entering code SWISSPRENEUR at checkout....
2025-11-1243 minMarketing Meetup PodcastAI and The Law: What marketers need to knowRyan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things...
2025-11-0656 minMarketing Meetup PodcastInside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 RuleAI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Market...
2025-10-2358 minMarketing Meetup PodcastLearn AI prompting for marketers: strategies that actually work in 2025Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive real marketing outcomes with AI.00:00 - Intro: Why Prompting Matters in 202501:22 - Meet Anna Carina Berkman, Founder at Markitect03:10 - What Is Prompting, Really?04:40 - Why Prompting Is the New Copywriting06:25 - The Coco Framework Expl...
2025-10-1756 minMarketing Meetup PodcastHow can AI help you make better social videosSocial video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best...
2025-10-0157 min
DAM RightDAM Deep Dive: FrontifyIn this inaugural episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Frontify. Joining Chris are Roger Dudler, Founder and CEO of Frontify, and Thomas Meichtry, Director of U.S. Sales, who share their unique perspectives on the company’s origins, culture, customer successes, and vision for the future of DAM.Together, they explore:The founding story of Frontify and how it evolved from a designer-developer workflow tool to a global brand management platform.The role of culture, product obsession, and “scrappiness” in shaping the company.Customer stories from B...
2025-09-251h 34
GOOD THINKINGNike is a parable. Eugene Healey drops gems. Brands are now entertainers.Let's unpack everything from Paradigms. It’s very rare that I leave events impressed by the branding, and rarer still that every talk gave me something lasting. But this one delivered.Because I found myself compelled to add photos and quotes, this letter will get cut off. View it in the browser or the app, or you might miss gems like everyone’s favorite TikTok strategist’s hot takes on why you need to be less precious about your brand, and give employees more agency.As always, this pod dives into what’s happening in brands a...
2025-09-241h 03Marketing Meetup PodcastHow to become an AI leader in your organisationAI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a...
2025-09-2458 minMarketing Meetup PodcastHow to use AI to help create great contentRoss Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend creativity with technology without losing the human spark.Frameworks for integrating AI into your content processExamples of AI-assisted content that actually worksHow to keep content original and avoid the “AI blandness” trap*************Please take the time to check out our partners, all of whom we work with because we thin...
2025-09-1858 minMarketing Meetup PodcastHow to improve your brand's AI visibilityLauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.What AI visibility is and why it matters in 2025Practical ways to prepare your content and campaignsHow AI visibility could reshape search, discovery, and visibilityPlease take the time to check out our partners, all of...
2025-09-1557 min
W&V DenkanstoßWarum helfen mir Meilensteine bei der Entwicklung meiner Brand, Michael Müller?Wer Marken konsistent und konsequent führen will, der kommt kaum an der Idee sogenannter Meilensteine vorbei. Denn wichtige Ereignisse im Lebenszyklus einer Marke binden Mitarbeiter:innen und Konsument:innen an eine Marke und führen dazu, dass allen Beteiligten klar ist, wofür eine Marke steht und wohin sie sich entwickeln soll. Und das konsistent über alle Märkte und Länder hinweg. Über die Herausforderungen aber auch Chancen derartiger Meilensteine, wie man sie am besten umsetzt und warum sie auch beim Wachstum und der Expansion einer Brand richtig gute Dienste leisten, darüber spricht der Chief of Staff be...
2025-09-1520 minMarketing Meetup PodcastHow to take your marketing internationalIn this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.We focus on how to;Adapt and future-proof your brand voice and guidelinesLocalise beyond translation to truly connectBuild a scalable workflow for consistent quality worldwide_________Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand...
2025-08-201h 00Marketing Meetup PodcastHow to grow a high functioning teamNaomi Walkland, CMO of MotorwayBuilding a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way.If you’re a CMO, Head of Marketing or just someone who cares deeply about leading well , this one’s for you.Take the time to check out our pa...
2025-07-1856 minMarketing Meetup PodcastHow to grow on email in 2025 - DotDigitalEmail’s Not Dead, But It’s Definitely Had a Glow-UpA TMM recap of “The School of Email Marketing” with Lauren and Frank from DotdigitalThis wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails for the sake of it and start building long-term, revenue-generating relationships.Take the time to check out our partners, all of whom we work with because we think they're useful companie...
2025-07-1558 minMarketing Meetup PodcastGrowing your productivity using AI - Nick CrawfordMarketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity.Thanks to Our SponsorsHuge thanks to Frontify who helped make this possible. Also, big love to Cambridge Marketing College, Frontify, and Planable, you help make sessions like this happen.
2025-07-1558 minMarketing Meetup PodcastHow this creator grew to over 100,000 followers on LinkedIn - Rachael HigginsWe hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, industry news, and trends.This is her story of building a social following from the...
2025-06-2555 minMarketing Meetup PodcastHow to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinneyToday, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice. We'll cover:- how to get started and stand out- pitfalls to watch out for!- why more people than ever are going solo- ways to grow when you're doing allllll the things--Take the time to check out our partners, all of whom we work with because we...
2025-06-2457 minMarketing Meetup PodcastSEO Isn’t Dead, But It’s Definitely Different - Tim Soulo and Chima MmejeTraditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:how SEO is changing and what you need to do about itactionable tips to get you started quickly on SEO in a AI search worldand as always, we'll have questions from the community (that's you!) 🙂Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. Tim is Chief Marketing Officer at Ahrefs, offering SEO tools to help you...
2025-06-2359 min
The Future of In-House Creative Leadership24 Hugo Timm, Creative Director at Frontify 'Branding is like jazz'In this episode I am joined by Hugo Timm, an accomplished creative leader and branding expert who currently serves as the Senior Creative Director at Frontify, a leading brand management platform. With a career spanning agencies and in-house roles, Hugo has built a reputation for his innovative approach to branding—one that champions flexibility, adaptability, and collaboration.In his role at Frontify, Hugo has been instrumental in shaping the company's brand evolution, recently leading the launch of their rebranding efforts. His unique jazz-influenced perspective challenges traditional notions of rigid brand rules and embraces the dynamic, ever-changing nature of...
2025-04-0953 minMarketing Meetup PodcastHow to get the rest of the team on board with consistent branding - Digge Zetterberg Ohd & Patrick KampffWhy does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice and real-world examples that will help your brand resonate internally and externally. Whether you're managing stubborn stakeholders or struggling to communicate your brand’s "v...
2025-03-1058 min
El Desmurphybrilador ⚡️RECAP 2024 + expectativas y desafios para el 2025 #26Cerramos 2024 de la misma forma en que comenzó, en el Hotel Me Sitges y dentro del escenario de la fiesta de fin de año UTOPIC.
Cris, Héctor, Victor, Oscar y Borja hacen balance del 2024 y comentan sus expectativas y desafíos para el 2025.
EVENTOS MENCIONADOS EN EL PODCAST:
Utopic Cosmos - https://www.youtube.com/watch?v=O8Gt2AvWVr4
Utopic Undersea - https://www.marcacondal.com/projects/utopic-undersea-with-me
Utopic Vulcano - https://www.marcacondal.com/projects/utopic-vulcano-with-hotel-me
Paradigms Roma - https://www.marcacondal.com/proj...
2025-01-1551 min
El Desmurphybrilador ⚡️Entrevistamos a uno de nuestros mejores clientes #22Hoy en el Desmurphybrilador Héctor entrevista a Alba Torregrosa, Senior Brand Marketing Project Manager de Frontify, uno de nuestros mejores clientes.
Ella fue una de las impulsoras de la primera edición de Paradigms, el evento que reúne a los mejores profesionales del branding mundial para hablar de las nuevas tendencias del sector.
Es el primer cliente que traemos al podcast para hablar sin filtros.... y reconocemos que nos daba un poco de vértigo.Ahí va la entrevista 🎙️.
2024-11-2839 min
Marketing Meetup PodcastHow to plan for 2025 in B2B - Jade TambiniB2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course.
Today Jade talked us through:
What the nuance of B2B marketing is vs. B2C
How to build a strategy specifically for B2B
Trends we should be aware of (or indeed, ignore!) in 2025
As well as some of the strategies you can put in place to boost your B2B marketing efforts.
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Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Frontify...
2024-11-2857 minMarketing Meetup PodcastInfluencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from WixInfluencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.
You'll learn:
What makes for a great influencer relationship
What to measure and why
How to find influencers
And much more
Thanks again to our wonderful partners:
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing...
2024-11-061h 00Marketing Meetup PodcastThe social media updates marketers need to know about with Lucy Hall from SocialDay and Digital WomenThe brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.
If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video.
The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them out 👇
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best pla...
2024-10-1057 min
The Unified Brand - Branding PodcastBBC Creative to Frontify: Hugo Timm on Building Brands in the Digital AgeStruggling to break down silos and achieve brand consistency across departments?
In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative.
Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural branding to fostering a collaborative design environment.
Tune in to learn how Hugo is revolutionizing the way brand work is valued and integrated across organizations, and gain valuable insights on building strong brands in today's dynamic digital landscape.
...
2024-05-0951 min
今日のデザインニュース2024-05-08 今日のデザインニュースこの音声では、話題になったデザイン関連ニュースを要約し、AIによる自動音声で紹介します。
プロトタイプの変数モードの設定
Set variable mode for prototypes
メタが Facebook およびInstagramの広告に対して強化されたAI作成ツールを追加
Meta Adds Enhanced AI Creation Tools for Facebook and Instagram Ads
MetaがインスタグラムからThreadsへの投稿クロスポストをテスト中
Meta Tests Instagram to Threads Cross-Posting
スポティファイ退職後の人生:レイオフ後に誰も教えてくれないこと
Life after Spotify: what no one tells you about life after layoffs
'Frontifyの新しいインタビューシリーズ - AIについての質問に創造性の専門家が答える'
Frontify’s new interview series sees creative experts answer your burning questions about AI
noteが模索するデザインをデザイナーだけのものにしないプロダクトづくり
noteが模索するデザインをデザイナーだけのものにしないプロダクトづくり
デザイン職の採用に際して、応募者がどのようにアピールできるか
Ask Adobe Design: How can applicants stand out when applying to design jobs?
境界線の透明化
Transparent borders
2024-05-0806 min
DAM RightDAM Dispatches from Henry Stewart DAM LA 2024Get an exclusive walkthrough of Henry Stewart DAM LA. We're bringing the conference's most compelling discussions right to your ears on topics including AI and generative AI, machine learning, automation, rights management, content authenticity, personalization, and more. Straight from the mouths of practitioners, executives, and technology providers hear what the challenges and opportunities in DAM are right now. Get inspired, have a few laughs, and engage in the shared experiences and solutions within the DAM community.Listen in to:Hear attendees on the floor talk about their interests, challenges, and goals for attending the conference.Compare...
2024-03-2850 min
How Creatives Work"What does it Mean?" With Krista Nyberg.Episode 12! In which Anders chats with strategic creative, leader, and coach Krista Nyberg. They talk about asking the right questions, the democracy of systems, visions for leadership that fosters innovation, and so much more.
Find Krista at kristanyberg.com and LinkedIn.
Things mentioned in the episode: Frontify.
Find Anders at studiootherwise.com, and on instagram @studootherwise.
Funky tunes by SamsonV.
Thanks for listening!
2024-03-1858 min
Swisspreneur ShowEP #377 - Roger Dudler & Dennis Just: Growing Through AcquisitionRedeem your EUR 75 bonus at Splint Invest with code Dali24: https://splintinvest.onelink.me/ZGYb/swppod
Timestamps:
3:50 - Deciding to acquire TwicPics
16:30 - The smallpdf fuckup
20:37 - Integrating two cultures
26:20 - When to start thinking about acquisitions
32:50 - Resorting to investment banks
About Roger Dudler & Dennis Just:
On August 29th the Swisspreneur community got together for the third edition of its annual Zurich Scaleup Cruise, sponsored by Swisscom Ventures, SIX, UBS, MLL and Emerald Ventures. With about 130 f...
2024-02-2145 min
The SGI PodcastSource Talks: The VC Corner #5 with Robin HaakThe VC Corner hosted by Ori Atia is designed to delve into the often-invisible realm of venture capital (VC) and private equity (PE) firms and bring forth invaluable insights from seasoned angel investors.Aspiring entrepreneurs and founders prepare to dive into the mechanics of scaling a start-up from scratch.About our esteemed guest: Robin HaakRobin is the Founder and Managing Partner at Robin Capital, a Solo GP venture established in June 2023. Since its start, the firm has made 12 B2B SaaS investments. Before this, Robin was a General Partner at Revaia, overseeing...
2024-02-0849 minMarketing Meetup PodcastHow to build a social media strategy step by stepAndy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning.
Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode
Please check out Frontify too who were our featured partner for this weeks' session
2024-01-3157 min
The CPG GuysPremium Retail Media with John Lewis Partnership's Tom LangleyThis episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets.Follow Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/Follow JLP Retail Media online at: https://waitrose.frontify.com/publicCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: h...
2023-08-3050 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. SaaS Brand Architecture with Karrie SandersonToday we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesTypeform, Smartsheet — Karrie’s previous employersUncovering Customer Insights with Aggelos MouzakitisWynter — a research platformWarby Parker — an example of a consistent brandBrandfolder, Frontify — Digital asset management s...
2023-04-2140 min
Better Done Than PerfectSaaS Brand Architecture with Karrie SandersonWhat makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.Visit our website for the detailed episode recap with key learnings.Typeform, Smartsheet — Karrie’s previous employersUncovering Customer Insights with Aggelos MouzakitisWynter — a research platformWarby Parker — an example of a consistent brandBrandfolder, Frontify — Digital asset management systemsConnect with Karrie on LinkedInThanks for listening! If you found th...
2023-04-2140 min
SCHWEIZER ERFOLG#3 Thomas Meichtry, Starverkäufer von Frontify - Sales Tipps für Schweizer CEOs, Manager und UnternehmensgründerThomas Meichtry ist der Star-Verkäufer des Tech Start-Ups "Frontify" und verkauft Software in Millionen-Deals. Welche Tipps gibt er mir auf den Weg und was hat es eigentlich mit dem Offline Billboard am Bieler Hauptbahnhof an sich? Das alles erfährst du im Podcast Schweizer Erfolg.
#start-up #ch #chpodcast #schweizererfolg #sales #verkaufstipps #verkaufspsychologie
Über Schweizer Erfolg:
Der 2023 gegründete Podcast von Dario Bühler und Michael Kuonen belichtet die erfolgreichsten Personen der Schweizer Wirtschaft. Du lernst, wie auch du erfolgreich in diesem Land wirst.
Folge uns:
Newsletter mit Bücherliste...
2023-02-2737 minUI Breakfast: UI/UX Design and Product StrategyEpisode 258: Data-driven Design Systems with Berk ÇebiHow can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesZeplin — Berk’s productOmlet.dev — their new tool for measuring the success of your design systemAtlassian Design SystemWashington Post Desi...
2023-01-2732 min
Marketing In Minutes68: What's a Brand Guide & Does My Company Need One?How have the most prominent brands made themselves prominent? Consistent design. One tool to help get you there? A design style guide. Our Creative Director, Kate Disbro, is here to share her expertise on what goes into creating one. Resources: https://www.frontify.com/en/Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!
2022-11-0306 min
Going ForwardThe AdCast Podcast 72 - Unlock Your Brand's Potential with Roger Dudler of FrontifyFounder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering 2,500+ brands around the world to create, thrive, and evolve.
In prior experience, Roger worked as a software engineer and product designer for over 10 years. In 2012, he was inspired to create a platform that could simplify interdisciplinary collaboration in branding products, kickstarting a digital guidelines project that would ultimately become the brand management software platform, Frontify...
2022-11-0255 min
Branding over WineWhy Are Scandinavian Brands so Successful?“Some of the values of these companies are also something that speaks to a lot of people.”Digge Zetterberg, Frontify’s head of communications, talks about what makes Scandinavian brands so successful – from the relationship between brands and societal values to democratizing products, and everything in between:Scandinavian values and egalitarianism;Democratic design and cross-team collaboration;Sociocultural differences inside and between countries;Examples from IKEA, H&M, and others.“A lot of these [Scandinavian] brands and a lot of these companies are very good at [cross-team collaboration].”— Digge Ze...
2022-08-0136 min
Le Wagon LiveEpisode #67: Roger Dudler, Founder/CEO of Frontify & Christian Reber, Founder/CEO of PitchWelcome to Le Wagon live. Our guests today are Roger Dudler, Founder & CEO of Frontify and Christian Reber, Founder & CEO of Pitch.Roger was previously a Software Engineer and Product Designer for over 10 years, before leading his organization to the forefront of brand management, with a powerful and holistic cloud-based experience.Christian previously founded the award-winning app, Wunderlist and is now an active investor and advisor in a number of technology businesses. He’s also received the Forbes 30 under 30 Award in both 2014 and in 2016.Learn more about their products and how they’ve come...
2022-07-1457 min
Systems Society ®The Power of Branding with Kevin PleasantsWhat is branding? Is it a logo? Is it a website? Is it social media posts and graphics? Today I have brand strategist Kevin Pleasants, Jr. on the show to answer these questions and let us know why branding is important. He is also sharing his brand audit tool at a discounted price JUST for those in the Systems Society. Check it out here: http://ineedabrandaudit.com/ Also, I shared a FREE tool for housing all of your brand assets: https://www.frontify.com/en/ Kevin Pleasants, Jr. is the founder and Brand Strategist of 21five, a brand strategy and digi...
2022-06-2717 min
Systems Society ®The Power of Branding with Kevin PleasantsWhat is branding? Is it a logo? Is it a website? Is it social media posts and graphics? Today I have brand strategist Kevin Pleasants, Jr. on the show to answer these questions and let us know why branding is important. He is also sharing his brand audit tool at a discounted price JUST for those in the Systems Society. Check it out here: http://ineedabrandaudit.com/ Also, I shared a FREE tool for housing all of your brand assets: https://www.frontify.com/en/ Kevin Pleasants, Jr. is the founder and Brand Strategist of 21five, a brand strategy and digi...
2022-06-2717 min
Product in the Enterprise#1 Product-led Growth in Enterprise B2BIn this episode, I talk to Tiziano Nessi, Senior Product Manager at Frontify about his company's product-led growth journey. Tiziano has only recently begun focusing on growth This is the first episode in a series following Frontify's growth journey.
2022-05-1824 min
The Frontify Podcast#14 Why Ethical Branding Matters, with Gia Stridbeck & Freddie Öst from SnaskWhy are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change.
2022-05-0539 min
Tech InspiredTech Inspired with Sibel Atasoy WürschMeet Sibel, Head of Data at Frontify and a global citizen. Sibel lived most of her life outside Turkey, where she has been born and raised. Today she is responsible for all the data analytics tasks at Frontify. She joined a small and young team and built up a team of six today including data analysts and engineers.
Sibel started her career in economics with the goal to be a professor, teacher or researcher in her professional life. Little did she know that an economic crisis gave her the opportunity to switch to tech. She moved to...
2022-04-1928 min
TechLab by BolFront-end Framework JourneyEverybody can go to bol.com and check the Front-End of our webshop. But what if you are a seller, supplier, partner or internal employee? What is your view when interacting with our IT systems? In general, you will use one of our Portals. These portals made a long journey to get to the stage where they are today.What this episode coversNot only does the backend site, mainly covered by SWAP's (Small Web APplications) rely on different frameworks, also the Front-End work does. How to adapt to a new 'Look and Feel...
2022-03-1639 min
The Frontify Podcast#13 Why Brands Need Video More Than Ever Before, with Chris Savage from WistiaWhy is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and their teams? Join Frontify’s Brand Manager, Janine, and Wistia CEO, Chris Savage, as we discuss the future of video and share insights on how to get started right.
2022-01-3153 min
The Frontify Podcast#12 How to Build & Future-Proof Your Martech Stack with Scott Brinker from HubSpotWhat is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well as the past, present, and future of Martech.
2021-11-1640 min
Automagic Podcast#319 前向きな姿勢がプロダクトを良くする（小木曽 槙一さん） SmartHR プロダクトデザイングループのメンバーであるである小木曽 槙一さん（@kgsi）がゲスト。 今年デザインシステムをリリースした SmartHR がどのように作り上げたのかという過程と、今後の課題をそれぞれの視点で意見交換しました。kgsi/curriculum-vitae: kgsiの職務経歴書SmartHR Design Systemデザインシステムのリリース後の課題成熟度に合わせて体制を変えていく3回くらい構築し直した経緯ZeroheightFrontifyわざわざ自家製システムを作った理由エンジニアを巻き込める体制Docbaseコンポーネントがあるだけでは意味がないニーズに合わせた粒度とは自走の限界点今後どうしていくかという中長期視点の必要性Meety: ポッドキャストしませんか？
2021-10-2200 min
The Frontify Podcast#11 How to Build a Unique Brand Voice On Social, with Russell Banzon from GongHow do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their social media with their brand, why you should leverage your employees for social, and tips on how to actually step up your social media game.
2021-09-2948 min
EquityEquity Monday: Instagram pauses youth product as Amplitude, Warby Parker prep public offeringsThis is Equity Monday, our weekly kickoff that tracks the latest private market news, talks about the coming week, digs into some recent funding rounds and mulls over a larger theme or narrative from the private markets. You can follow the show on Twitter here. I also tweet.A few things this morning:
Instagram is pausing work on the kids-focused version of its social service. It claims that the product is the right thing to build, but that it wants to talk to folks about why, first. TechCrunch has more here.
Shares of Box are up th...
2021-09-2711 min
The Frontify Podcast#10 The Link Between Brand & Performance Marketing, with Howard Diamond from Rise InteractiveListen in on our talk with Howard Diamond, Chief Strategy Officer of Rise Interactive, where we talk about the connection between brands and performance marketing. How do you combine performance with brand awareness, and how do you make sure that the ads you’re running carry the values of your brand?
2021-07-2717 min
The Frontify Podcast#9 How Your Brand Fits Into Your Website, with Andy Crestodina from Orbit Media StudiosJoin our chat with Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to learn more about modern website development – and how branding, creative teams, and other strong voices in your company play a part in a realm where user-centricity really is the key to success.
2021-07-0728 min
The Frontify Podcast#8 On-Brand Affiliate Marketing with David Mirshahi from Odyssey PartnershipsHow do you retain brand control in external partnerships? David Mirshahi, the Managing Director of Odyssey Partnerships, walks us through best practices for setting up affiliate marketing strategies that safeguard your brand, while also delivering positive returns.
2021-03-0921 min
Tearsheet Podcast: Exploring financial services togetherOutlier Briefing: Frontify's MJ Mueller on creating the most valuable financial brandsWelcome to Tearsheet’s Outlier Briefing. This subscriber-only content is exclusive for our Outlier members. We go deeper with subject matter experts, to take actionable steps that can impact your business and practice.
With all the new entrants to banking and financial services, there’s a sea of sameness around certain parts of the industry. Branding can take a product surrounded by competition and really make it memorable. But to do that, everyone needs to be on the same page. Marketing, PR, product, sales — there’s a consistency great brands have that underlies everything they do.
Today’s guest is MJ Mueller...
2021-03-0207 minTearsheet Podcast: Exploring Financial Services TogetherOutlier Briefing: Frontify's MJ Mueller on creating the most valuable financial brandsWelcome to Tearsheet’s Outlier Briefing. This subscriber-only content is exclusive for our Outlier members. We go deeper with subject matter experts, to take actionable steps that can impact your business and practice.
With all the new entrants to banking and financial services, there’s a sea of sameness around certain parts of the industry. Branding can take a product surrounded by competition and really make it memorable. But to do that, everyone needs to be on the same page. Marketing, PR, product, sales — there’s a consistency great brands have that underlies everything they do.
Today’s guest is MJ Mueller...
2021-03-0207 min
The Frontify Podcast#7 Audio Branding 101 with Karsten Kjems from Sonic MindsHow does your brand sound? Karsten Kjems from audio identity specialists, Sonic Minds, talks about how brand audio translates meaning, why the world's biggest companies all have audio logos, and why another string to your bow of sensory branding really makes sense today.
2021-02-1732 min
The Frontify Podcast#6 Boost Brand Focus with Positioning, featuring Doug Fox from Brand FoxTime to rethink your brand positioning? We caught up with Doug Fox, founder of strategic brand consultancy Brand Fox, to talk about strategic brand positioning, how to get the branding buy-in, engage peers, operationalize brands, and drive business impact.
2021-02-0938 min
The Frontify Podcast#5 Content's Influence On Brand with Devin Bramhall from AnimalzHow do you excel in content marketing? Join our chat with Devin Bramhall, CEO of the celebrated content marketing agency Animalz, as we discuss brand-driven content, its kumbaya-effect on rebrands, and why quality always outweighs quantity.
2021-02-0230 min
Marketing That MattersDo we want authenticity or consistency?This week we disagree with Seth Godin about consumers wanting consistency over authenticity and Aleesha wants to know how we can get involved in CX trend, voice strategy. Our brand feature this week in audio streaming giant Spotify.
Links:
- https://www.marketingthatmatters.com.au
- https://www.marketingovercoffee.com/2020/11/06/seth-godin-on-the-practice/
- https://www.frontify.com/en/blog/the-age-of-authenticity-why-brands-need-to-get-real/
- https://www.marketingmag.com.au/hubs-c/opinion-the-cx-trends-set-to-take-hold-of-2021/
- https://awario.com/blog/spotify-the-masters-of-marketing-campaigns/
- https://mobilemarketingmagazine.com/spotify-2020-wrapped-advertisers
- https://heycontrolfreak.com...
2021-01-2523 min
Swisspreneur ShowEP #112 - Yoko Spirig: Creating The Most Flexible Equity Management SolutionTimestamps:
2:37 - From studying physics to becoming an entrepreneur
9:55 - Splitting roles
18:01 - The initial idea for Ledgy
22:10 - Finding your first clients
30:12 - Dealing with American competitors
Biography:
Yoko Spirig is the co-founder and CEO of Ledgy, an equity management company for startups and high growth companies. Yoko studied Physics at ETH Zurich, the University of Oxford and CERN. She was also project lead of Swissloop, helping to build the first Hyperloop pod in Switzerland. Yoko met her two co-founders, Ben...
2020-12-0239 min
The Frontify Podcast#4 A New Media Landscape with Todd Alchin & Tom Morrissy from Noble PeopleTodd Alchin (CMO) and Tom Morrissy (CGO) of Noble People – gold winners of AdAge’s Small Media Company of the Year – share their insights about how our media landscape has changed with the new times, and how brands need to adapt to an increasingly experiential-driven world.
2020-11-2335 min
The Frontify Podcast#3 The Ins & Outs of Strategic Brand Design with Campbell Butler from DesignStudioCampbell Butler, the Creative Director at DesignStudio, shares his insights about brand design, and rebranding projects at large; The importance of company-wide buy-ins, why design needs to create friction, and the impact of brand consistency on a consumer’s perspective.
2020-08-0532 min
The Frontify Podcast#2 Explore Innovation Storytelling with Susan Lindner from Emerging Media IncSusan Lindner, the CEO & Founder of Emerging Media Inc, walks us through the ins and outs of innovation storytelling. Join us as we uncover the cornerstone of building immersive and authentic brand stories.
2020-08-0533 min
The Frontify Podcast#1 Learn About Brand & Content Strategy with Geoffrey Director from ManifestJoin us as we sit down with Geoffrey Director, the VP of Intelligence at Manifest; the 2019 Content Marketing Agency of the Year. Learn about their celebrated Content Model, the heart of a successful brand strategy, and how to inspire an audience.
2020-08-0531 min
deutsche-startups.de-PodcastNews #7 - Limehome - Sanity - SimScale - Frontify - KolibriIm ds-News-Podcast spricht ds-Chefredakteur Alexander Hüsing regelmäßig über die wirklich wichtigsten Neuigkeiten aus der deutschen Startup-Szene. Also über Deals, Exits und Startup-News, die ihr unbedingt mitbekommen haben solltet, sowie über lesenswerte Artikel, die ihr kennen solltet.
5 Deal-News, die ihr mitbekommen haben solltet
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Limehome sammelt 21 Millionen ein
https://www.deutsche-startups.de/2020/02/10/dealmonitor-10-02-2020/
Sanity Group bekommt 20 Millionen
https://www.deutsche-startups.de/2020/02/10/dealmonitor-10-02-2020/
Insight Partners investiert in SimScale
https://www.deutsche-startups.de/2020/01/30/dealmonitor-30-01-2020/
EQT Ventures investiert 22,3 Millionen in Frontify
https://www.deutsche-startups.de/2020/01/29/dealmonitor-29-01-2020/
Ubisoft kauft Berliner Games-Hit Kolibri Games
https://www.deutsc...
2020-02-1116 min
Swisspreneur ShowEP #41 - Andreas Fischler: From Consulting Partner To Startup CEOTimestamps:
2:07 - Leaving a consulting firm
17:07 - Starting at Frontify
28:00 - Growing a company from 0 to 75k users
32:55 - Splitting development costs with his first client
36:40 - How self-explanatory products support customer growth
About Andreas Fischler:
Andreas Fischler is the co-founder of and former CEO at Frontify, which offers cloud software for brand management. During his time at Frontify, the company grew from 2 to over 70 employees. Before joining Frontify, he was a partner at Namics and had his own project, Sakku, which...
2019-10-1649 min
TechLab by BolSmall Web AppsOur Small Web Apps or SWAPs, in short, are something like the SOA for Front-End. We aim for separate deployable parts of the Front-End we have available for our Plaza partners, suppliers and internal users.
In the Front-End we also encountered that we had teams waiting for each other before they could bring functionality to Pro. Basically, because the Front-End became a monolith.
Besides that, people realized that we needed to deliver the same functionality in different Front-Ends.What this episode coversFor instance content management for our internal product managers and for our ex...
2019-10-1037 min
HSG Alumni – der PodcastEpisode #12 mit HSG-Alumnus Andreas Fischler, FrontifyDie letzten fünf Jahre hat HSG-Alumnus Andreas Fischler das Startup «Frontify» aufgebaut. In dieser Zeit konnte das Unternehmen, welches eine Cloud-Software für Brand Management anbietet, zum Marktführer wachsen, eine erfolgreiche Finanzierungsrunde abschliessen und die Zahl der Mitarbeitenden von 2 auf knapp 100 Personen vergrössern. Nun verlässt er «Frontify», um seine Kreativität und sein Ideenreichtum andersweitig walten zu lassen.
2019-09-2527 min
HSG Alumni – der PodcastTrailer Episode #12 mit Andreas Fischler«Ich muss Dinge aufschreiben. Ich glaube schreiben hilft, Gedanken zu strukturieren.»
– Hier ein kleiner Vorgeschmack auf die nächste Podcast-Episode mit HSG-Alumnus Andreas Fischler, ehemaliger CEO von Frontify.
2019-09-2400 min
Digitalisierung ist ChefsacheAndreas Fischler - CEO Frontify AG"Brand is a reflection of culture"
Andreas Fischler , CEO von Frontify lebt die Digitalisierung. Für Ihn stellt sich gar nicht die Frage, ob sein Unternehmen digital ist. Frontify ist an vorderster Front bei der digitalen Transformation einer ganzen Branche mit dabei!
https://bldn.gr/chefsache
2019-06-2540 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 126: Company Values Done Right with Haraldur ThorleifssonHow do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Ueno — Haraldur's company
Ueno’s Cultur...
2018-12-0135 min
The Optimization Toolbox with Jenna RedfieldFree Web Site & Branding Tools I use & Recommend with Host Jenna RedfieldFree Web Site & Branding Tools I Use & Recommend builtwith.com peek.usertesting.com sumo.com analytics.google.com canva.com frontify.com coolors.co Jenna Redfield is a digital content expert, focused on organizing, planning and creating content for marketing purposes. She runs her YouTube channel Jenna Redfield and works with people to help organize their digital lives! Home: https://jennaredfield.com YouTube Channel www.youtube.com/jennaredfield Join the Facebook Groups https://www.facebook.com/groups/adhdandnotion https://www...
2017-06-2815 min
Working DraftRevision 288: Frontify, StyleguidesZur Revision 288 haben wir uns einen Gast aus der Schweiz eingeladen: Roger Dudler, der CTO von Frontify.
Gemeinsam sprechen wir über Frontify und das Thema Styleguides.
Schaunotizen
[00:00:36] Frontify
Roger erzählt über seine Arbeit bei Frontify. Frontify befasst sich vor allem mit Marken-Management und der Zusammenarbeit von Entwicklern und Designern. Außerdem berichtet Roger darüber, wie sie Fractal als Inspiration für die eigenen Ideen genutzt haben. Mehr Informationen zu Zepplin gibt es hier. Fronifys Pattern Library API Module findet hier hier. Roger auf Twitter oder per Mail.
[00:48:46] Keine Schaunotizen
Clean Code concep...
2017-02-1551 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 47: Using Pattern Libraries in Web Design with Laura ElizabethPattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Double Your Freelancing — the website Laura is now redesigning with pattern libraries
Design Academy — Laura...
2017-01-2835 min
UI engineering Podcast[S01E06] Interview mit Falk HoppeFolge Sechs unseres Podcasts ist ein Interview mit Falk Hoppe (@nothing_box), Senior Berater bei innoQ aus Monheim am Rhein. Falk arbeitet bereits seit vielen Jahren im Umfeld von Frontend und Pattern Libraries und teilt seine Eindrücke und Ideen mit uns.
Die Arbeitsweise mit einer Pattern Library ist für Falk die Grundlage für funktionierendes UIengineering. Hier kommen Designer und Entwickler, aber auch Vertreter verschiedener Fachbereiche zusammen. Dabei sollte Kommunikation als Basis für eine gute Zusammenarbeit dienen und natürlich ist ein konstanter Austausch zu den Themen, die alle Gewerke beschäftigen essentiell.
Aber...
2017-01-2400 min
rethink.fmEpisode 11: Pushing more than PixelsIn this episode, I’m chatting with Cathi Bosco. Cathi is the creative genius that powers her web studio in Madison CT USA.
We’re talking all about collaboration on projects, lessons learned and some of our favorite design elements. She shares her industry knowledge and experience to help us forge a way forward in this ever changing digital age.
Let’s get started.
Meet Cathi Bosco
Creative Director, Digital Consultant, Web Designer, Artist, Illustrator, Children’s Book Author, trail runner, dog lover & free thinker…
My specialty is creating beautiful...
2016-12-2134 min
Obsessed ShowRoger Dudler - Founder & CTO of FrontifyFrontify is the software that all designers have thought about creating. Roger is one of the few who actually followed through on the idea. Frontify is a company that focuses on brand management with a Software-as-a-Service business model. Their software helps you easily create brand style guides, design workflows, and visual collaboration projects. In his role as founder and CTO, Roger is passionate about the design, code, and UX of the end product. You can follow him on Twitter here. In this episode, we discuss: The challenges of creating your first startup. The benefits...
2016-09-2649 minWorking DraftRevision 275: Project IronmanZum Thema CSS-Refactoring luden wir uns neben dem anerkannten CSS-Buddha Jens Grochtdreis auch Christoph Reinartz an, der bei Trivago Frontend Lead ist, und aus aktuellem Anlass einiges zu erzählen hatte …
Schaunotizen
[00:02:22] Project Ironman
Christoph erzählt, wie aus dem nicht besonders strukturierten Code, der das UI der Hotelsuchmaschine Trivago bildete, eine aufgeräumte UI Pattern Library wurde. Wir sprechen über CSS-Refactorings, Styleguides und Styleguide-Generatoren (z.B. PatternPack und Frontify), Atomic CSS, die Zombie-Pattern-Library … und vermutlich erwähnen wir auch Bootstrap ein- oder zweimal.
[01:11:07] Keine Schaunotizen
Interview zu Aufwandsschätzungen bei Software-Entwicklung
Auch auf Frontend-Pro...
2016-09-111h 14
UI Breakfast: UI/UX Design and Product StrategyEpisode 26: Bridging the Gap Between Designers and Developers with Roger DudlerOur special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.
Show Notes
Frontify — Roger's SaaS product we're talking about
ProductBoard — tool they use for prod...
2016-07-0755 min