Shows
Nonprofit Lowdown#356- The Trust Crisis in Major Gift Fundraising with Greg WarnerIt’s year-end giving season — and if your strategy still relies on wealth screens and spray-and-pray asks, it’s time for a reset.On this week’s Nonprofit Lowdown, I’m joined by my friend (and fan favorite) Greg Warner, CEO of MarketSmart, to talk about why trust is your only currency — and how we’re getting it so, so wrong.💥 Why wealth screens can backfire 💥 How trust has eroded across generations 💥 The myths of donor pyramids and "burn and churn" fundraising 💥 The real role of tech and tran...
2025-09-2240 min
Metrics That MatterIntroducing Dan Doyle and Using the Right Tools for FundraisingZach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan's background, why FRC is such a powerful tool for nonprofits and consultants, and how Dan can help you make the most out of it. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.
2018-12-1920 min
Metrics That MatterGiving TuesdayLearn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com. Access the exclusive podcast offer by visiting: www.imarketsmart.com/exclusive-podcast-offer.
2018-11-0716 min
Metrics That MatterThe Plan for Fundraising SuccessAchieve fundraising success by creating a plan. Zach and Tim discuss the components of a successful plan and how to create one for your organization. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.
2018-10-0319 min
Metrics That MatterDo You Really Want Every Donation (MTM-S02E07)Zach and Tim discuss the Pearson Family Members Foundation vs. The University of Chicago lawsuit and when you should turn down a major gift. Read this blog post for additional context for this episode: https://fundraisingreportcard.com/every-donation/ Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.
2018-09-1917 min
Metrics That MatterApps, Services, and Tools For NonprofitsZach and Tim discuss some of their favorite apps, services, and tools. The show notes with links to all of these tools are available at www.fundraisingreportcard.com/podcast. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.
2018-09-0521 min
Metrics That MatterWhat Data Can Be Ignored and Does the Approach Change for Small and Big NonprofitsZach and Tim answer questions on what data can be ignored and how the approach changes for a larger nonprofit. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.
2018-08-2220 min
How I Built My Fundraising Consultancy - the stories behind the people driving results in the nonprofit sectorSarah JacksonSarah Jackson is the president of Sarah J Consulting found at SarahJConsulting.com. SJC has been in operation since January of 2012 and is based in the Boston area. Prior to starting her own business Sarah worked at a variety of nonprofits in the Boston area and has a BA in communications from Emmanuel College. Learn more about MarketSmart at www.imarketsmart.com. Sign up for the consultant's version of FundraisingReportCard at www.fundraisingreportcard.com/consultants.
2018-08-1429 min
Metrics That MatterHandling Negative Metrics, The One Metric To Track, and In Tribute Donation MetricsZach and Tim answer questions about handling negative metrics, what the one monthly or weekly metric every fundraiser should monitor is, and benchmarking in tribute donations. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.
2018-07-2522 min
Metrics That MatterAdvice for Small NonProfits, Data Outliers, and Getting Your Team OnboardLearn what database a small nonprofit should use, how to deal with data outliers, and how to get your team onboard with making data-driven decisions. Call (575) 815-4573 to leave a voicemail with your questions. Write in to tim@imarketsmart.com to email in your questions. Learn more about FundraisingReportCard at www.fundraisingreportcard.com.
2018-07-1125 min
Metrics That MatterHealthy Growth, Database Management, and Major GiftsZach and Tim respond to three listener questions that include: what is a healthy percentage of donor increase year to year, when should you add a donor or prospect to your database, and what should be considered a major gift? Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.
2018-06-2717 min
Metrics That MatterYour Questions: (575) 815-4573Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in to tim@imarketsmart.com. Learn more about FundraisingReportCard at www.fundraisingreportcard.com.
2018-06-1321 min
Metrics That MatterApplying Concepts with Direct Mail MetricsLearn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign. Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.
2018-05-3020 min
Metrics That MatterBeyond the Basics with Donor RetentionLearn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue. Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.
2018-05-1623 min
Metrics That MatterMeasuring Fundraising ROI with Donor Lifetime ValueLearn how to make better fundraising decisions by measuring ROI and donor lifetime value. Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.
2018-05-0227 min
Metrics That MatterDiving in with Donor Acquisition CostLearn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Mentioned in this episode: DAC Cheat Sheet: www.fundraisingreportcard.com/DACSheet DAC Excel Calculation Template: www.fundraisingreportcard.com/DACTemplate What is overhead: http://overheadmyth.com/faqs/ Fundraising expenses: http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses
2018-04-1820 min
Metrics That MatterFundraising Metrics 101Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Download your copy to follow along and find some tidbits we didn't have time to cover on today's episode.
2018-04-0434 min
Selected Short Stories by CRANE, StephenEp. 17: Zach Shefska from Fundraising Report Card on Data AnalyticsIn this episode I’m joined by Zach Shefska. Zach Shefska is a college drop out, entrepreneur, and data analytics nerd. As Director of the Fundraising Report Card, he helps non-profits harness the power of their data to better carry out their missions. Zach shares from his experience getting to know the nonprofit space better, how data can and should be used by organizations when it comes to fundraising, and how he’s gone about helping build the Fundraising Report Card and their business. He’s incredibly sharp, I always enjoy chatting with him and I hope you enjoy the conver...
2017-07-2442 min