Shows
Consulting LeadersThe Cybersecurity Consultants Close Bigger Deals by Leading with Value, Not Tools - Manoj TandonLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Consulting Leaders, we speak with Manoj Tandon, host of the Security Confidential Podcast and CEO of Dark Rhiino Security. With over 220 podcast episodes and nearly a decade building a cybersecurity consultancy from scratch, Manoj shares how he's grown both a business and a brand by leading with education, trust, and long-term relationships.Manoj dives deep into why cybersecurity is not just an IT problem but a business and people problem, and...
2025-11-1140 min
Consulting LeadersAI for Restaurant Founders to Modernize Operations and Build Industry Influence with Matt WamplerIn this episode of Consulting Leaders, we talk with Matt Wampler, co-founder of ClearCOGS and host of the Restaurant AI Podcast. A former restaurant owner turned AI entrepreneur, Matt shares how he's using long-form podcasting to bridge the gap between hospitality and cutting-edge tech. With deep operational experience and a passion for automation, Matt is on a mission to help restaurant operators think smarter about labor, inventory, and forecasting.We dive into why the restaurant industry lags behind in tech adoption, what podcasting has unlocked for Matt's brand and network, and how trust, not vanity metrics, is...
2025-11-1032 min
Consulting LeadersWhy 95% Fail at Generative AI for Business Leaders to Unlock Real ROI with Anders ArptegLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Consulting Leaders, we sit down with Anders Arpteg, AI Director, engineer, scientist, and investor with over 25 years of experience in artificial intelligence across academia, industry, and government. With a Ph.D. in AI from Linköping University, Anders has led research and data science teams at Spotify, Peltarion, and the Swedish Security Service, and now heads the Center of Excellence for AI and Data at GlobalConnect.Anders shares his deep perspective o...
2025-11-0626 min
Consulting LeadersThe Content Strategy for Consultants to Build Trust & Attract Clients without Ads with Bill KennedyLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Consulting Leaders, we chat with William (Bill) Kennedy, Managing Partner at Ardan Labs in Miami, Florida. Bill is an expert in Go programming, Rust, and Kubernetes, and is passionate about helping engineers become better at their craft. He shares insights on his podcast journey, the content strategy behind it, and the power of creating valuable content without focusing on immediate returns.Bill talks about his unconventional approach to podcasting, focusing on...
2025-11-0548 min
Consulting LeadersThe New SEO Rules for Consultants to Win in Zero-Click Search using Authority PR - Lindsay ChastainLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Consulting Leaders, we dive into the evolving landscape of digital content strategy with Lindsey Chastain, founder and CEO of The Writing Detective. With a background in PR, journalism, and ghostwriting, Lindsey brings a detective’s eye to brand storytelling, helping B2B leaders cut through digital noise with content that actually converts. Whether it’s executive thought leadership or SEO strategy, Lindsey understands what it takes to stay relevant and searchable in an AI-d...
2025-11-0436 min
Consulting LeadersThe B2B Podcast System for HealthTech Marketers to Build Authority & Generate Leads with Mike MooreLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Consulting Leaders, we sit down with Mike Moore, host of The Health/Tech Edge Podcast and VP of Partnerships and Growth at Productive Edge. With more than three decades in tech and years of podcasting under his belt, Mike brings practical insight into how to turn a company podcast into a high-impact content engine for awareness, education, and growth in B2B healthcare.Mike shares his journey from launching a podcast...
2025-10-2948 min
Consulting LeadersHow Cybersecurity Consultants Build Authority & Win Clients without Cold Outreach - Brandon KriegerLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Consulting Leaders, we chat with Brandon Krieger, host of The DailyCyber Podcast, which focuses on cybersecurity topics through interviews with industry leaders. What began as Brandon's effort to break into the cybersecurity industry without formal credentials has now grown into a platform that brings together experts and builds a thriving community. Brandon shares how the podcast helped him land his first job in cybersecurity, the challenges he overcame along the way, and how...
2025-10-2246 min
Consulting LeadersMarketing & PR Strategies for Founders to Tell Stories That Scale with Paige Arnof-FennLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we sit down with Paige Arnof, founder of Mavens & Moguls, a renowned PR and marketing agency. Paige shares her fascinating journey from working at corporate giants like Coca-Cola and Procter & Gamble to diving into the world of internet startups. She discusses her shift from corporate marketing to entrepreneurship and highlights how marketing has evolved in the digital age. Paige also shares her expertise on creating authentic brands, how PR strategies have...
2025-10-0833 min
Consulting LeadersHow to Build Links, Boost Authority and Repurpose Content with Vince NeroLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we sit down with Vince Nero, the Director of Content Marketing at BuzzStream and the host of the BuzzStream Podcast. Vince shares his journey into digital PR, how podcasting has helped him build relationships, and why it's a powerful tool for link building and brand growth. He discusses the intersection of SEO, PR, and podcasting and dives deep into the tactics that can help businesses leverage podcasts as part of their...
2025-10-0344 min
Consulting LeadersB2B Marketing for Non-profits to Build Brand Trust & Scale with Adam LarsonLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we sit down with Adam Larson, senior podcast producer at the Institute of Management Accountants and host of Count Me In, a podcast spotlighting real voices in the accounting and finance world. Adam also co-hosts a personal podcast, The Larson Parade, sharing stories of love, music, and second chances.Adam shares how Count Me In evolved from an internal idea to a global platform supporting IMA’s mission, and wh...
2025-09-2628 min
Consulting LeadersThe Power of Authenticity to Build Trust in the AI Era – Becky FountainLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much your tone, energy, and honesty matter. She shares why cutting the fluff and showing up as your true self is the key to building trust and standing out, especially now when AI is everywhere.Becky brings stories from he...
2025-05-1434 min
Consulting LeadersBuilding a 10,000 Downloads / Month Podcast For A Stranger In 64 Mins (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, back to 10,000 downloads per month. They discuss strategies for content creation, guest outreach, and discoverability that can help grow an audience and monetize a podcast. Whether you're looking to grow your own show or revamp an existing one, this episode provides actionable advic...
2025-04-161h 04
Consulting Leaders6 Steps To Launch A Successful Podcast (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.What You’...
2025-03-2657 min
Consulting LeadersConsultants Can't Ignore YouTube Anymore, Here's Why (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you’re not using YouTube for your podcast, you’re missing out on massive audience growth. In this episode, we break down why YouTube is the #1 podcast platform, how top podcasters are crushing it with video, and the 3 G’s Strategy that can skyrocket your podcast’s reach and engagement.What You’ll Learn in This Episode:Why YouTube now dom...
2025-03-1923 min
Consulting LeadersHow To Automate 100% of Your Podcast Post Production (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you love podcasting but find the post-production process overwhelming, this episode is for you. Managing 40+ podcasts, I’ve mastered automation tools that will save you hours every week. Whether you’re a solo podcaster or a content team, these automation techniques will take your workflow to the next level—so you can focus on what truly matters: creating great content.What You...
2025-03-0526 min
Consulting LeadersI Created 1 Month Of Content From 1 Podcast Episode (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you’re putting time into creating podcast episodes but struggling to get traction, this episode is for you. Today, I’ll show you how to turn just one podcast episode into an entire month of content—helping you grow your audience, increase engagement, and generate leads effortlessly. Whether you’re a new podcaster or already have episodes published, these strategies will help you work...
2025-02-1908 min
Consulting LeadersAchieve Podcasting Success Faster by Training Your Unconscious Mind to Set Goals with Teri HollandLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Guru, we explore mindset, success habits, and the unconscious mind with Teri Holland, an NLP trainer, hypnotherapist, and podcasting expert. Teri explains how 95% of our actions are driven by the unconscious mind and shares strategies for setting goals, overcoming mental blocks, and using podcasting to grow your brand. Whether you're an entrepreneur or podcaster, this episode offers actionable insights for lasting success.Our guest, Teri Holland, is a high-performance coach...
2025-02-0539 min
Consulting LeadersPodcasting Tips for Couples to Balance Work and Life with Zach and Audrina BlackburnLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Guru, we explore the dynamics of running a business and podcast as a couple, focusing on how to navigate challenges, maintain boundaries, and foster authentic connections. Zach Carlin and Audrina Blackburn, co-founders of Summit Chasers Network, share their experiences building a business that thrives on trust and community while leveraging podcasting as a platform for growth and genuine relationship-building. Zach and Audrina discuss the importance of being true to yourself in both...
2025-01-3044 min
Consulting Leaders24 Brutally Honest Truths about Podcasting (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn: 1...
2025-01-2239 min
Consulting LeadersHow to Build a 300-Episode Podcast That Revolutionized Construction with Devon TillyLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Devon Tilly, Host of The Art of Construction podcast and leader of the Art of Construction Master Facilitators. With years of experience in project management, Devon connects cutting-edge technology with craftsmanship to empower professionals in the building industry.Expect to learn:1. Practical tips on building a podcast from scratch, even with no prior experience.2. Insights into staying consistent and engaged, especially d...
2025-01-0838 min
Consulting LeadersThis ONE Strategy is Changing the Future of Podcasting with Jack SweeneyLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jack Sweeney, Host and Creator of the CFO Thought Leader podcast and Senior Contributor at Forbes. With decades of experience in business journalism, Jack shares the leadership stories and career insights of top finance professionals.Expect to learn:1. Techniques for connecting with executives during interviews.2. Insights into building authority and relevance in a niche market.3. Strategies for staying focused...
2025-01-0342 min
Consulting LeadersThe Shocking Truth About Podcast Failures and Why 90% Don’t Survive with Ron NussbaumLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Ron Nussbaum, Chief Executive Officer of BuilderComs and Host of the Construction Champions Podcast. With over 15 years of experience in construction and a dedication to driving innovation, Ron is challenging industry norms and inspiring change across the sector.Expect to learn:1. Learn the techniques to market your podcast effectively on social media, newsletters, and through collaborations.2. Discover how to approach potential s...
2024-12-2643 min
Consulting LeadersPodcasts Fail Before Episode 3 Because of This One Mistake with Tyler CampbellLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Tyler Campbell, Chief Executive Officer of Storybuilder and Podcast Host and Producer of the Construction Brothers Podcast. With a decade of experience in construction and a passion for video production, Tyler combines his expertise to bring a unique approach to both industries.Expect to learn:1. Learn the steps to create a podcast idea that resonates with listeners and fits your goals.2...
2024-12-1843 min
Consulting LeadersThe Shocking Truth About How Conversations Make or Break Deals with Daniel StillmanLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Daniel Stillman, Executive Coach and Host of The Conversation Factory podcast. With over a decade in the product design and innovation world, Daniel helps leaders drive change through impactful conversations.Expect to learn:1. Learn what goes into defining your podcast’s theme, voice, and branding to build a recognizable identity2. Discover different ways to make money from your podcast, from sponsorships to...
2024-12-1151 min
Consulting Leaders5 Steps To Generate Leads With Your Podcast (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn:...
2024-12-0428 min
Consulting Leaders7 Steps in Growing Your Podcast in 2025 (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn:...
2024-11-2722 min
Consulting LeadersHow to Make Money with a Podcast (Special Episode)Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn:...
2024-11-2029 min
SEO GurusSchema Markup Tips for SEO Pros to Boost Rankings and Improve Content StrategyWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)In today’s episode, we welcome Martha van BerkelMartha van Berkel is the CEO of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage it to develop their content knowledge graph and drive search performance. Outside of Schema App, Martha is a mother of two and an avid rower. Expect to learn:1. The role of s...
2024-11-1440 min
Consulting LeadersHow Podcasters Can Overcome Burnout & Stay Consistent with Game-Inspired StrategiesLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Rob Alvarez, host of the Professor Game podcast and a gamification expert. He brings innovative strategies to boost engagement and loyalty through game-inspired solutions.Expect to learn:1. How to stay consistent with podcasting, even when facing obstacles like illness or burnout.2. How to build a structured workflow for podcast production, from finding guests to editing and publishing.3. The importance o...
2024-11-1339 min
SEO GurusSEO Ranking Strategies to Build Long-Term Success and Avoid Common MistakesWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)In today’s episode, we welcome Jason HennesseyJason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. As Founder and CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years.
2024-11-0739 min
Consulting LeadersGrowth Strategies for Podcasters on Growing Your Audience with Strategic ContentOur guest today is Claybrin McMath, comedian and host of Welcome to the Poddy. He brings his sharp observational humor to film reviews, creating a blend of comedy and insightful discussions.Expect to learn:1. How to leverage podcasting as a powerful marketing tool for business growth.2. The benefits of creating content tailored to a specific audience rather than chasing trends3. Why quality in podcast production should always be prioritized over the number of episodes.… and many more!You can find Claybrin McMath's LinkedIn here: https://www...
2024-11-0630 min
SEO GurusSEO Strategy for Niche Brands to Drive Growth with High-Impact Content UpdatesWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)In today’s episode, we welcome Ron Lieback.Ron Lieback is the founder of ContentMender, an SEO-driven content marketing agency based in Northeastern Pennsylvania, and the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).He also travels worldwide to test and help develop motorcycles. For 2025, he is launching a productivity company, 365 to Vision, that focuses on living life intentionally by continuously strengthening the mind, body, and sou...
2024-10-3126 min
Consulting LeadersPodcast Growth Tips for Niche Creators on Building Loyal Audiences with ConsistencyLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jason Becker, Host of the Arc Junkies Podcast and a passionate welding educator. With 23+ years in the industry, he's committed to closing the skills gap by teaching the next generation of welders. His mission is to equip students with the expertise employers need.Expect to learn:1. The importance of consistency, preparation, and backlog management to ensure smooth and steady episode releases. 2. T...
2024-10-3045 min
SEO GurusSEO Strategy for Product Teams to Drive Growth by Aligning SEO and ProductWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)In today’s episode, we welcome Gus Pelogia.Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs.Expect to learn:1. How to align SEO efforts with product teams for maximum business impact.2. Best pra...
2024-10-2447 min
Consulting LeadersMonetization Strategies for New Podcasters to Secure Sponsors Early with Targeted OutreachLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Stacy Grinsfelder, a Freelance Writer, Window Restoration Educator, and Host of True Tales from Old Houses. She brings her deep expertise and passion for historical homes, sharing stories and lessons learned from her own restoration journey. Expect to learn:1. How to build a podcast around a niche audience and sustain growth by focusing on specific passions and stories.2. The role of s...
2024-10-2335 min
SEO GurusVisual Search SEO Strategies for Digital Marketers to Attract More Customers with Google LensWelcome to SEO Gurus!This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Crystal Carter.Crystal is the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years of experience working with SEO and Marketing clients around the world like Disney, McDonald's, Tomy, and more. As an SEO, she identifies and implements tactics that help businesses optimize digital activity, and drive sales, engagement, and growth online.Expect to learn:How machine learning affects visual se...
2024-10-1729 min
Consulting LeadersPurpose-Driven Podcasting for Creators to Attract the Perfect AudienceLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Les Raymond, Manager and Trainer at Coreworks Fitness and host of The Mindful Movement Podcast. Les brings a wealth of knowledge on integrating mindfulness practices into daily life.Expect to learn:1. How a compelling story can form the backbone of a podcast.2. Why podcasting can guide content creation and help attract the right audience. 3. How podcasting offers listeners a s...
2024-10-1654 min
SEO GurusEffective Link Building Strategies to Increase Authority & Visibility with Erika RykunWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)In today’s episode, we welcome Erika Rykun.Erika Rykun is the Head of Link Strategy at LinkBuilder.io. She is a passionate advocate of quality link-building and networking. Erika thrives in collaborative environments, always focused on delivering value through innovative solutions.This episode is brought to you by GHA Marketing, and we hope you’ll enjoy our conversation with Erika. Expect to learn:1. How to build effective link-building strategies in the...
2024-10-1035 min
Consulting LeadersPodcast Launch Strategies for Beginners to Grow a Successful Show with Chuck JagerLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Chuck Jager, host of the Survival and Basic Badass Podcast. He brings his expertise in survival and preparedness, helping individuals and families stay ready for any crisis.Expect to learn:1. How understanding who listens to your podcast helps shape your content.2. The importance of having "evergreen" episodes that stay relevant over time.3. Why you need to focus on a...
2024-10-0946 min
SEO GurusNot Every Trend is For You & SEO Strategies for Brand Growth & Fast Traffic with Ashley LiddellWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)In today’s episode, we welcome Ashley Liddell.Ashley is a content marketer with a focus on the emerging search landscape, ensuring brands are capitalizing on search everywhere. Whether TikTok or Google, Youtube or Snapchat, Ashley works to connect search marketing in a holistic manner to not only grow brand communities but also positively impact revenue. This episode is brought to you by GHA Marketing, and we hope you’ll enjoy our conver...
2024-10-0338 min
SEO GurusSEO Best Practices for Digital Marketers to Improve Rankings with Google’s Latest UpdatesWelcome to the SEO Gurus Special Series!This is the Second special episode brought to you by GHA Marketing! (ghapodcast.com)In this series of episodes, my co-host James Allen and myself cover the latest news in the SEO world!Expect to learn:1. TikTok Search Ads Campaign launch in U.S.2. Google adds support for sale pricing and price type property3. YouTube unveils 9 new features at Made on YouTube 20244. Google Ads bug affecting GCLID conversion tracking5. OpenAI claims the new o1 m...
2024-10-0253 min
Consulting LeadersHow Insurance Professionals Can Use Podcasting to Grow Their Business and Audience in 2024Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Peter Tessier, Host of The Insurance Podcast and President of Taycon Risk. He brings his innovative strategies to the insurance industry, helping individuals and businesses thrive.Expect to learn:1. Learn how podcasting can be a platform to showcase deep industry knowledge and create value for listeners within your chosen niche.2. Discover why creating engaging content leads to steady growth.3. H...
2024-10-0241 min
SEO GurusSEO Agency vs. AI & What You Need to Know on the Future of SEO with Anthony BaroneWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Anthony Barone is the Co-Founder & Managing Director of StudioHawk UK. StudioHawk is a specialist SEO Agency. Anthony learned SEO from the ground up to go from Junior SEO Specialist to Senior SEO Specialist. Expect to learn:1. How SEO drives business growth by leveraging organic search traffic.2. The difference between branded and non-branded SEO and their roles in marketing strategy.3. The step-by-step approach to understanding and improving a client’s SEO thro...
2024-09-2630 min
Consulting LeadersPrivacy is Dead Because of AI & The Rise of AI in Search with Jim HedgerLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jim Hedger, an SEO expert and digital strategist known for his deep insights into search algorithms and commitment to ethical SEO practices. He also co-hosts the live weekly podcast Webcology and serves as an announcer at WebmasterRadio.FM. Expect to learn:1. How SEO practices are evolving with the rise of AI and what strategies are needed to remain relevant2. Discover the pot...
2024-09-2554 min
SEO GurusHow to Optimize Keywords in 2024 & Best Practices in SEO with Adam RiemerWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Adam Riemer is an award-winning digital marketing strategist, keynote speaker, affiliate manager, and growth consultant with more than 20+ years of experience. His agency creates and executes integrated and growth marketing strategies based on data points and ROI. From top-funnel affiliate marketing to SEO, email, and conversion optimization, he helps brands of all sizes grow and scale.Expect to learn:1. How modern SEO practices prioritize providing a better user experience to improve rankings.2. Learn...
2024-09-1929 min
Consulting LeadersHow Psychology Transforms Leadership & Psychology vs AI in Business with Dr. Ernest WaydeLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Ernest Wayde, the Founder and CEO of Wayde Consulting and Host of the Psych in Business Podcast. Dr. Wayde combines his passion for people, processes, and technology to help you grow your organization. Expect to learn:1. The techniques for using storytelling in podcasts and other content formats to create more engaging and educational experiences.2. The role of AI as a tool i...
2024-09-1848 min
SEO GurusThe Real Reason Users Aren’t Buying & How to Map a User Journey That Works with Grace FrohlichWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Grace is an SEO consultant at Brainlabs, with experience in enterprise and e-commerce websites, driving organic strategies for clients. She has also spoken at SEO conferences, like BrightonSEO, Women in Tech SEO, and SearchLove.Expect to learn:1. Learn how to identify and categorize different types of user intent in SEO.2. Discover the process of mapping out a user journey, including identifying stages and touchpoints.3. Understand how to build a keyword s...
2024-09-1239 min
Consulting LeadersThe Strategy for Dominating Search Results & How Local SEO Can Make or Break Your BusinessLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Mike Blumenthal, co-founder of NearMedia.co and host of the Near Memo Podcast. Mike specializes in understanding consumer behavior on Google and optimizing Local SEO strategies to help multi-location brands thrive.Expect to learn:1. The unique aspects of local SEO, including the focus on entities and local knowledge graphs.2. How AI tools may impact local search in the future, and the...
2024-09-1133 min
SEO GurusHow to Outsmart Google's Algorithm in 2024 & The Biggest SEO Myths Busted with Sam HollingsworthWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Sam Hollingsworth is an Upstate New Yorker who previously worked in New York City and Boston for award-winning marketing agencies that have impacted not just their customers, but also their team members. He now leads marketing efforts for Py Digital Marketing. Sam has been executing SEO strategies for a variety of clients for 15 years and is passionate about social media marketing, content creation and marketing, and account management. He is also a freelance writer for multiple online and p...
2024-09-0553 min
Consulting LeadersHow Podcasts Challenge Traditional Radio & Personalization in Audio Consumption with Philippe ChapotLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Philippe Chapot, the founder of "La lettre Pro de la Radio," a French publication for radio professionals and the creative force behind Le POD, the first curation magazine dedicated to French-speaking podcasts.Expect to learn:1. How the media landscape has shifted from traditional radio to the growing popularity of podcasts.2. Techniques for building a dedicated community of listeners who engage regularly a...
2024-09-041h 05
SEO GurusThe Real Cost of Google's $1.9 Billion Ads Glitch & Google's Algorithm Complexity with James AllenWelcome to SEO Gurus Special Series!This is the Second special episode brought to you by GHA Marketing! (ghapodcast.com)In this series of episodes, my co-host James Allen and myself cover the latest news in the SEO world!Expect to learn:1. Why Google apologizes to advertisers for major Shopping Ads glitch2. John Mueller’s Advice on Removing Unwanted Content From Search3. How Google's core algorithm update causes search ranking bugs4. Google Revises Core Update Guidance5. The Potential Breakup of US and...
2024-08-301h 18
SEO GurusHow to Outsmart Google's Algorithm in 2024 & The Biggest SEO Myths Busted with Sam HollingsworthWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Sam Hollingsworth is an Upstate New Yorker who previously worked in New York City and Boston for award-winning marketing agencies that have impacted not just their customers, but also their team members. He now leads marketing efforts for Py Digital Marketing. Sam has been executing SEO strategies for a variety of clients for 15 years and is passionate about social media marketing, content creation and marketing, and account management. He is also a freelance writer for multiple online and p...
2024-08-2953 min
Consulting LeadersHow to Dominate Modern SEO in 2024 & Black Belt Mindset for Podcasting Success with Erin SparksLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Erin Sparks, the founder of Site Strategics and the host of the Edge of the Web podcast, where he shares his deep expertise in search engine optimization and digital marketing strategies.Expect to learn:1. The strategies for growing a podcast audience, include the benefits of interviewing influencers and leveraging guest appearances to boost recognition.2. Discover how AI can be used in...
2024-08-2851 min
SEO GurusTop Must-Have SEO Tools & Google Trends Secrets You Should Know with Jon ClarkWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Jon Clark, Managing Partner and Chief SEO at Moving Traffic Media, brings over 17 years of digital marketing expertise to the table. The former National SEO practice lead at Razorfish, Jon founded his own agency six years ago and has since launched a passion project, Nomad Coffee Club, combining his professional skills with his passion for coffee. When not optimizing search strategies or perfecting his pour-over, this proud #girldad is dedicated to both his family and helping businesses thrive i...
2024-08-2256 min
Consulting LeadersHow a Consistent Podcast Strategy Became a Business Asset with Adam PosnerLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus! Our guest is Adam Posner, a seasoned talent acquisition expert and founder of NHP Talent Group. Adam is known for his expertise in helping businesses secure top talent, Adam brings a wealth of experience in recruitment, personal branding, and career development.Expect to learn:1. The strategic use of a podcast as a tool for business development and relationship building.2. The best practices for managing guest...
2024-08-2151 min
SEO GurusHow to Identify Gaps in Your SEO Approach & SCAMPER Strategy for Content Strategy with Marcus MillerWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Marcus is a digital marketing consultant based in Birmingham UK. Marcus studied computer science and started his career as a web developer around 1999, just as Google started to dominate the search landscape, and fell down the SEO rabbit hole (where he is still playing around today). 25 years later, Marcus now runs the UK SEO and marketing agency Bowler Hat, where he helps businesses understand the modern marketing environment, develop marketing plans, and run successful marketing campaigns.E...
2024-08-1537 min
Consulting LeadersBuilding Authority and Influence in E-commerce through Podcasting with Kunle CampbellLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest for today is Kunle Campbell, a renowned eCommerce growth consultant and advisor, known for his expertise in scaling direct-to-consumer (DTC) brands, with a wealth of experience in digital marketing and strategy.Expect to learn:1. How podcasting can help to build a personal brand and create valuable audience content.2. The importance of connecting with industry experts through podcasting 3. The significance of in-person...
2024-08-141h 01
SEO GurusTop Mistakes to Avoid with your SEO and CRO Integration with Laura NguyenWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Laura Nguyen is an award-winning, experienced marketing executive and entrepreneur with an extensive background in data-driven marketing, digital marketing, and communications for Fortune 500 companies. She is the founder of Solle Solutions, a marketing consultancy. Laura is also a certified executive coach, helping mid-career, high-achieving leaders go from burned out to balanced through her coaching program and online community. Expect to learn:1. The importance of aligning SEO and CRO to achieve overall business goals, focusing o...
2024-08-0848 min
Consulting LeadersScale your Business Fast with this Strategy & Become a Linkedin Top Voice with Chris WalkerLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest for today is Chris Walker, a Serial Entrepreneur, CEO of Refine Labs, Founder at Passetto, and Podcast Host of B2B Revenue Vitals. Chris also hosts the State of Demand Gen podcast where he chats with today’s top B2B leaders to share tangible advice and tactics to over 15,000 marketers.Expect to learn:1. How to scale a business rapidly, focusing on value delivery and cus...
2024-08-0734 min
SEO GurusHow AI is Shaping the Future of SEO and Content Creation with Lauren BusbyWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands. Expect to learn:1. How AI can enhance and accelerate SEO tasks across various stages of the workflow.2. The importance of human editing in AI-generated content to meet Google's quality standards....
2024-08-0127 min
Consulting LeadersGrow Your Podcast Audience with Cross-Promotion & Strategic Partnerships with Chloe ThomasLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website!(https://ghapodcast.com)Welcome to Podcast Gurus!Our guest for today is Chloe Thomas, a globally recognised eCommerce Marketing Problem Solver and Podcast Host of both the award-winning eCommerce MasterPlan Podcast and the Keep Optimising Marketing podcast.Expect to learn:1. How to adapt podcasting strategies in response to changes in the market and listener behavior.2. The effective ways to use cross-promotion with other shows and platforms to grow a podcast's...
2024-07-3154 min
SEO GurusHow AI is Redefining Search and Advertising Models - Special Episode with James AllenWelcome to SEO Gurus Special Series!This first special episode brought to you by GHA Marketing! In this series of episodes, Guillaume and James Allen cover the latest news in the SEO world! Expect to learn:1. The effectiveness of traditional search and advertising models with the advancement of AI2. How advertising models may shift from pay-per-click to pay-per-answer-view3. Why users are increasingly adding "Reddit" to their search queriesYou can find James Allen LinkedIn here: https://www.linkedin.com/in/scriptedinsight/...
2024-07-311h 23
SEO GurusHow to Build an SEO Strategy That Works & Use START Framework with Corey MorrisWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)Corey Morris is a digital marketing industry leader and owner/CEO of Voltage digital agency. An SEO by trade, he shares with the community through his book The Digital Marketing Success Plan, writing for Search Engine Land and Search Engine Journal, as well as through a wide range of speaking and podcast appearances.Expect to learn:1. What constitutes a comprehensive SEO strategy and why it is fundamental for business success.2. The START f...
2024-07-2538 min
Consulting LeadersHow to Keep Your Business Ahead in a Competitive Market with Sean SteeleLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Our guest for today is Sean Steele, The Founder of ScaleHQ. His experience spans over 17 years in buying, building, transforming, and educating businesses working extensively with founders, providing them with the tools and knowledge needed to expand their enterprises successfully.Expect to learn:1. How to develop and implement a robust growth strategy tailored to different business models and industries2. The techniques to refine and enhance the business model for bette...
2024-07-2457 min
SEO GurusCreate Content That Google Wants to Rank & What to Expect to Google Core Updates with Barry SchwartzWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! Barry Schwartz is a technologist and CEO of RustyBrick, a New York-based web service firm. He is widely recognized in the search engine industry as the founder of Search Engine Roundtable and News Editor at Search Engine Land.Expect to learn:How Google core updates work and their impact on search rankingsThe potential future of search with AI integrationBest practices for content creation in the current SEO landscapeLong-term approaches to building authority and visibility in search resultsY...
2024-07-1933 min
Consulting LeadersThe Sponsorship Hack Every Podcaster Needs and Overcome Limiting Beliefs with Cliff RavenscraftLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Our guest today is Cliff Ravenscraft, a Master Business Coach, Mentor & Speaker. Cliff has published a total of 48 podcast shows with over 4,700 podcast episodes. Topics include Online Business/Entrepreneurship, The Profession of Coaching, Mastermind Groups, Podcasting and more.Expect to learn:1. The strategies for building a successful podcast network and monetizing podcast content.2. The role of social media in promoting and expanding podcast audiences.3. The importance of c...
2024-07-171h 00
SEO GurusThe Dangers of Black Hat Techniques and Effective Link Building Strategies with James AllenTo learn all about building backlinks through a podcast, visit our website here: GHA MarketingJames Allen is a Technical SEO and Analytics Specialist with over 14 years of industry experience. He has been published on Search Engine Land and has a keen interest in AI-driven SEO solutions.Expect to learn:1. Different strategies for building links, including the effectiveness and potential risks of various methods.2. The dangers of using black hat SEO techniques like PBNs and the importance of maintaining ethical standards.3. How to gain editorial links through real-world activities...
2024-07-1241 min
Consulting LeadersHow Captivate Succeeded from Day One & Sell Values Not Just Products with Mark AsquithLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Our guest today is Mark Asquith, the co-founder of Captivate, a leading podcast hosting platform. With a background in digital marketing and technology, Mark has made significant contributions to the podcasting community through his innovative approach and dedication to enhancing the podcasting experience.Expect to learn:1. The evolution of Captivate and its significance in the podcasting industry. 2. The importance of personal branding and how podcasting facilitates it. 3. How continuous...
2024-07-1042 min
Consulting LeadersDon’t Let Fear of AI Hold You Back & Leverage It for Your Business Growth with Craig HewittLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Craig Hewitt , the founder and CEO of Castos, a platform dedicated to helping brands craft incredible podcasts. With a deep passion for podcasting and a keen understanding of the creator economy, Craig has built Castos into a comprehensive solution for podcasters of all levels.Expect to learn:1. The story of Castos and how it evolved from a personal podcast to a significant business.
2024-07-0352 min
Consulting LeadersHow YouTube is Disrupting the Podcast Industry and The Truth About Video Podcasting with Tom Rossi, Cofounder of BuzzsproutLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Tom Rossi, co-founder and developer of Buzzsprout. Buzzsprout is a podcast hosting platform that helps businesses and people to distribute their podcasts on streaming services.Expect to learn:1. The multiple ways to extract value from a podcast beyond traditional advertising.2. How Buzzsprout offers dynamic ad insertion and cost-benefit analysis of podcast advertising from both the podcaster’s and advertiser’s perspectives.
2024-06-261h 11
Consulting LeadersAvoid This Common Entrepreneurial Trap & Here’s Why Your Financial Goals Are Failing with John Lee DumasLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com/)Welcome to Podcast Gurus!Our guest today is John Lee Dumas the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE.Expect to learn:1. The importance of prioritizing quality of life over relentless pursuit of wealth.2. The tips for aspiring podcasters on finding niche topics and standing out in a competitive market.3. The value of consistency, intensity, a...
2024-06-1918 min
Consulting LeadersChasing Audience Numbers Is a Waste of Time & You Shouldn’t Start a Podcast for Sales with David SavageLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is David Savage is a Group Technology Evangelist at Nash Squared and Editor and Host of “Tech Talks”. Tech Talks is a podcast that unravels the minds of tech leaders and delves deep into the startup stories, financing, growth, innovation, and cultural transformations that drive the tech industry. Expect to learn:1. The role of podcasting as a networking tool and its potential for facilitating connect...
2024-06-1245 min
Consulting LeadersThe Digital Media Leader: Craft Content That Keeps Listeners Coming Back & Maximize Your ROI with Podcasts - Michael LodgeLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Michael Lodge, an entrepreneurial leader with over 17 years verifiable regional and international B2B experience. Michael has demonstrated a deep understanding of the intricacies of the tech landscape and a passion for delivering valuable insights to audiences worldwide.Expect to learn:1. The importance of engaging speakers in podcasting to articulate complex tech topics for better audience comprehension. 2. The high returns on...
2024-06-0539 min
Consulting LeadersBrand SERP Guy: Google Defines Your Online Presence & Strategies to Rank Your Website #1 on Google - Jason BarnardLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Jason Barnard the CEO of Kalicube, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a digital marketer known as the “The Brand SERP Guy.” Expect to learn:1. The importance of knowledge panels on Google, representing factual information about individuals or companies.2. The importance of creating a personal website as an "entity home" for verification and co...
2024-05-2949 min
Consulting LeadersThe HR Technologist: The Hidden Discrimination in HR & Build Better Workplaces with This Strategy - Lucinda CarneyLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Lucinda Carney, the CEO of Actus software and host at HR Uprising Podcast. In this podcast she shares insights and interviews with industry experts on topics related to HR, leadership, and personal development. Expect to learn:1. The importance of podcasts in elevating personal brand visibility, generating inbound leads and enhancing credibility.2. The strategies for launching a podcast, including the importance of h...
2024-05-2251 min
Consulting LeadersFintech Pioneer: How to Rise Above the Competition & Podcast Money-Making Strategies You Can Try - Peter RentonLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Peter Renton, the chairman and co-founder of Fintech Nexus, a diversified media company providing essential knowledge, connections and inspiration to the entire financial services industry. Expect to learn: 1. The guest outreach strategies and building relationships with industry leaders.2. The role of event preview shows in event marketing3. How to leverage your podcast audience for promotional purposes ….and man...
2024-05-1552 min
Consulting LeadersSerial Entrepreneur: The Unlearning Strategy That Empowers Teams & From Dyslexic To Bestseller Author - Barry O’ReillyLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Barry O Reilly, the co-founder and chief incubation officer at Nobody Studios, a venture studio that de-risks pre-seed stage business ideas by validating scalable business models before significant venture investment.Expect to learn:1. The importance of how leaders play a critical role in guiding their teams through unlearning.2. Explore the concept of "unlearning" as a key skill for navigating constant change.
2024-05-0851 min
Consulting LeadersPodcast Growth Secrets & "Inside the World of British Podcast Awardees" & How Podcast Subscription Models Work - Adam ShepherdLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Adam Shepherd, Head of podcasts for marcoms and editor of the British Podcast Awards.Expect to learn: 1. The role of podcasting in advertising and its effectiveness compared to traditional media.2. Explore the strategies for monetizing podcasts through subscription models and the landscape of creative partnerships.3. Discover how the British Podcast Awards celebrate excellence in the UK podcasting scene. ….and man...
2024-05-0158 min
Consulting LeadersSales Expert: Is "Standing Out" Just About Going Viral? & Sales is About Solutions, not Persuasion & “Close More Deals by Getting Objections” - Bill CaskeyLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Bill Caskey, a renowned sales coach, author, and speaker known for his expertise in sales training and development. With over 30 years of experience in the field, Bill has established himself as a leading authority on sales strategy, communication, and business growth.Expect to learn:1. The importance of keeping the content fresh and engaging to stand out in the crowded podcasting landscape.2...
2024-04-2449 min
Consulting LeadersPodnews Editor: "YouTube Won't Hack it into the Podcast World" & Open Podcasting is the Future - James CridlandLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is James Cridland, Editor of Podnews. James is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radio business across the world.Expect to learn: 1. The importance of open podcasting for future growth and accessibility 2. Discover the difficulty in monetizing podcasts due to the inherent limitations in tracking listenership3. T...
2024-04-1755 min
Consulting LeadersThe Creative CEO: The Tinder-like Approach to Home Buying and "You Need To Create Shareable Content" - Daran HerrmanLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Daran Herrman, the CEO of Goboto and host of Establishing Your Empire podcast. Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business owners to pursue their passions, grow their organizations and build their empire.Expect to learn:1. The importance of taking action and starting rather than waiting for everything to be perfect2. The ability of podcasts...
2024-04-101h 02
Consulting LeadersThe Product Guy: "Forget Building Your Brand, Just Sell!" and Why Operations Are the Secret Weapon for Business Success No One Talks About - Thiefaine MagreLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Thiefaine Magre,Co-Founder and COO of PROUDUCT, and the host of "The Product Guy Podcast". Prouduct helps entrepreneurs go from idea to market with full service global sourcing and an end-to-end supply chain.Expect to learn:How a single podcast episode led to $1.5 million in salesHow podcasting can facilitate the diversification of revenue streams for businessesHow partnering with podcasters can open up new revenue...
2024-04-0442 min
Consulting LeadersThe Silicon Valley Host: "No One Says No to Our Podcast", "I Interviewed One of the Founders of Intel and Canva!” & Don't Underestimate the Power of Warm Intros - Shawn FlynnLook into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to B2B Podcast Stories!Our guest today is Shawn Flynn, Principal of Global Capital Markets and Podcast host of The Silicon Valley Podcast. Shawn is highly engaged in the Silicon Valley technological ecosystem of rapidly expanding, high-potential companies and works with institutions, governments, and diverse financial sources to support economic growth on a worldwide scale.Expect to learn:1. The importance of meticulous guest acquisition, where personal connections and strategic...
2024-03-2757 min
Consulting LeadersThe Builders Coach: Why Getting a Coach is an Investment & How Their Podcast Started from a Television Feature & "Speed is Everything in Business" - Mick HawesLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Mick Hawes, CEO of Builders Business Blackbelt and host of the Toolshed Podcast. Mick is a #1 bestselling author and coach, helping builders boost productivity, profitability, and enjoy the fruits of their labor with more time freedom.Expect to learn: 1. The importance of having a clear purpose for your podcast 2. The significance of aligning podcast content with the challenges and aspirations of...
2024-03-2052 min
Consulting LeadersThe Women in Medtech: "This is a $1 Trillion Opportunity That Nobody Talks About", "We Use Our Podcast to Mentor People" & The Lies Behind Imposter Syndrome - Barbara Strain and Colleen PattersonLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guests today are Barbara Strain and Colleen Patterson, from the Medtech Business Academy Podcast. In this episode, both hosts unravel the profound journey of their podcast, navigating the complexities of the healthcare industry, particularly the MedTech sector.Expect to learn: 1. The podcast’s role in creating awareness, fostering mentorship and driving positive change within the healthcare industry2. The importance of having a team that ca...
2024-03-1355 min
Consulting LeadersHe Trains Microsoft Marketing Teams: When to Hit Pause and Come Back Stronger & "Generating Backlinks with Podcasting” - Matt BaileyLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Matt Bailey, the host of Endless Coffee Cup Podcast and the Founder of Site Logic Marketing. In this episode, the guest shares the story behind the inception of his podcast, inspired by his collection of domain names.Expect to learn: 1. How he transitioned from running a website about coffee to hosting a podcast focused on digital marketing2. How backlinks through guest...
2024-03-0646 min
Consulting LeadersThe Fractional CFO: Why Strong Hooks are Important & "How I Got 1.6M Views on Tiktok" - Keith GriggsLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Keith Griggs, the dynamic Podcast Host of "The Entrepreneurial Lab Podcast" and a seasoned Strategic Growth Consultant and Fractional CFO. With a passion for empowering entrepreneurs, Keith is dedicated to guiding businesses toward scalable success through strong financial insight and data-driven strategies.Expect to learn: 1. The power of podcasting in creating organic traffic and authentic connections2. The value of repurposing content...
2024-02-2938 min
Consulting LeadersThe Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew GinterLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical infrastructure like power plants and rail systems.Expect to learn: 1. The importance of showcasing expert guests 2. The value of soft selling, without turning episodes into sales pitches3. How...
2024-02-2156 min
Consulting LeadersThe Marketing Specialist: How to Generate Leads With Your Podcast & "The Number One Mistake That Makes Podcasts Fail" - Seth GoldsteinLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Seth Goldstein, the founder of Goldstein Media and the host of Entrepreneurs Enigma. Seth is a seasoned entrepreneur and thought leader known for his insightful perspectives on business, entrepreneurship, and technology.Expect to learn: 1. The significance of podcasting as a marketing tool, emphasizing brand awareness, and content creation. 2. Discover how his podcast serves as a business acquisition tool bringing clients and...
2024-02-1444 min
Consulting LeadersThe Medical Device Guru: Don't Come Unprepared - Top Podcast Preparation Hacks Revealed!Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to the B2B Podcast Stories!Our guest today is Thomas Hickey, founder and host of the MedTech Gurus Podcast. Motivated by the potential to share valuable insights and stories, the podcast serves as a platform to educate and share information within the medtech niche, offering a unique perspective on an industry with significant intersections between technology and healthcare.Expect to learn: 1. The importance of passion in podcasting 2...
2024-02-0755 min
Consulting LeadersThe Iron Man of IT: The Cold Truths Behind Building Industry ConnectionsLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Jeff Sample who is known as the Iron Man of IT and currently the host of Contech Crew Podcast. The podcast traces its roots back to the Contact Trio, founded by James Benham, Josh Bowen, and Rob McKinney to educate the construction industry about technology.Expect to learn:1.The effectiveness of storytelling in connecting with listeners 2. The potential of podcasts to build connections and networks...
2024-01-311h 07
Consulting LeadersService Business Masters: Why Starting a Podcast Should Be Driven by Purpose, Not Just BusinessLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today are Josh Crouch and Tersh Blissett, veterans in the home service industry, hosting Service Business Mastery Podcast since 2017. Centered on the business aspects rather than technicalities, it caters to HVAC, plumbing, and electrical services. With over 300 episodes, it offers valuable advice applicable beyond its niche.Expect to learn: 1. Why managing a podcast alongside businesses requires strategic planning. 2. The shift in podcast monetization...
2024-01-241h 09
Consulting LeadersThe PR Maven: The 1991 PR Strategy That's Still Effective in 2024Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Nancy Marshall is the CEO of Marshall Communications and Host of The PR Maven Podcast. Growing up as an extrovert, Nancy developed a keen interest in people and cultures, fostering connections worldwide.Expect to learn: 1. The importance of storytelling, emphasizing its memorability and power in building trust2. The impact of podcasting as a democratized form, allowing individuals to share stories authentically. 3. How she...
2024-01-1746 min
Consulting LeadersThe Psychologist Entrepreneur: How to Overcome Imposter Syndrome and Grow a Mental Health BusinessLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Dr. Jeremy Sharp is a licensed psychologist and host of the Testing Psychologist Podcast. Dr. Sharp shares his journey from starting a private practice to expanding into podcasting and consulting. Expect to learn: 1. The importance of finding passion and purpose in your work2. How his love for teaching helps other mental health professionals grow and scale their practices3. How he ventured into software...
2024-01-1053 min
Consulting LeadersCMO of Earmark: Generate Sales through Podcasting and "Earn CPE Anytime Anywhere"Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Blake Oliver is the founder and CMO of Earmark and the co-host of The Accounting Podcast. Today, Blakes shares his journey from music major to leading a top podcast for accountants worldwide.Expect to learn: 1. How his passion for accounting led to advocacy and education through podcasting.2. How targeting a specific audience can lead to a thriving podcast business3. The development of Earmark...
2024-01-0355 min
Consulting LeadersThe Influence Marketer: Why You Need to Focus on the Influence, Not the InfluencerLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequent growth of his influence marketing consultancy practice, Falls and Partners.Expect to learn: 1. The difference between influencers who just amplify brand messages and those who drive genuine conversions and sales2. How to build trust...
2023-12-131h 02
Consulting LeadersThe Kajabi Consultant: How to Let Clients Find YouLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Andy Brown is the founder of Great Circle, a company that helps train companies to take their coaching and online courses to the next level through Kajabi, the ultimate all-in-one course and content platform. Today, Andy shares his transformative journey going from the corporate grind to a life full of adventure and flexibility and finding your tribeExpect to learn: 1. How Andy's podcast was a strategic move...
2023-12-0644 min
Consulting LeadersThe FP&A Guy: How to Find the Best Platform to Grow your AudienceLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Paul is the founder of the FPandA guy providing world-class content and training for FPandA and finance professionals. Paul wore many hats as a thought leader host and entrepreneur. Today, Paul reveals how his adaptability growth strategy and meaningful collaborations propelled his podcast and career forward.Expect to learn:1. How building a podcast is a long-term endeavor, especially a successful one2. The strategies for expanding...
2023-11-2957 min
Consulting LeadersThe Expert Interviewer: Don't Do This When You Interview People! Become a Better HostLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Jacob Hollabaugh is a professional podcast host of Paypod, a Payments and Fintech Podcast by Soarpay. After spending a year running his own podcast, Jacob refined his editing skills. However, Jacob always nursed an aspiration to be on the talent side as well, voicing his desire to be 'on the microphone in any way possible.’Expect to learn: 1. How to improve as a podcast host...
2023-11-151h 09
Consulting LeadersTreasury Recruiting Expert: Bill £1M Thanks to PodcastingLook into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Mike Richards is the CEO of The Treasury Recruitment Company, and Host of the Treasury Career Corner.Mike started the Treasury Career Corner 5 years ago, and with almost 300 episodes under his belt and never missing a single week, he knows a thing or two about corporate podcasts.Expect to learn:How Mike made his company over £1million in revenue from his podcastThe value-orientated mindset you need t...
2023-11-081h 00