Shows
We're Not MarketersThe Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX StudioProduct marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate with BX Studio, we dig into the turf war destroying B2B websites, why your CEO is the real problem, and the radical idea that maybe your website should actually reject leads (yes, really). Buckle up for hot takes on keyword worship, the death of MQLs, and why your Rolex store strategy is all wrong.Featuring from BX Studio...Jacob Sussman, CEONikiya Griffith, Di...
2026-01-1547 min
We're Not MarketersStrategy over fluffy jargon w/ Crystal CrouchCrystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops truth bombs about why 90% of company data is garbage, why product management is harder than PMM (fight us), and how being hyper-organized means her 9-year-old has never eaten a frozen chicken nugget.If you've ever wondered whether to charge hourly or by project, or why your messaging doc is just an expensive PDF no one reads, this episode will either inspire you to level...
2026-01-0846 min
We're Not MarketersNo salary is worth your soul with Hattie the PMMProduct marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth.More from...
2025-12-1853 min
We're Not MarketersWhy Product Marketing only lives (and dies) in B2B tech with Garrett JesticeProduct marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get marketing backwards, how AI shifts risk from building to selling, and why messy go-to-market isn't a channel problem—it's a foundational problem. We dive into the CPG vs. SaaS marketing divide, why founders don't get PMM, and the brutal truth about connecting your work to revenue. Spoiler: If you can't explain who you're selling to and why, more ads won't save you.More from this convo...
2025-12-1152 min
We're Not MarketersAre you the Sales B*tch or the trusted PMM? w/ Drew GiovannoliYour PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar? Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck monkey'. Don't get him wrong, as he believes PMMs should help sellers win yet, without clear buyer insights on what's winning, how can we, PMMs? That's why Drew bobbed and weaved his own consultancy focused on win-loss analysis. In this momma knock-you-out (respectfully) episode, we uncover why win-loss is more than 'tracking win rates and ignoring loss complaints'. If you ever had your back against revenue dashboard...
2025-12-0455 min
We're Not MarketersHow curiosity didn't kill the cat w/ Amanda GrovesProduct marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be trolls under bridges, why slowing down actually speeds you up, and how painting and ultra marathons make her a better leader. We dive into the PMM-to-CMO pipeline, fighting AI Mad Libs, and why the best product marketers challenge everything with intention. Warning: This episode might make you quit conforming and start rebelling.What to gather in this convo: ...
2025-11-2046 min
We're Not MarketersBeing human is your coolest feature w/ Nick PowerMarketers have become glorified executors, and, Nick Power isn't here to sugarcoat it. The lowercase LinkedIn legend– who also leads marketing at Noun Project– joins us to explain why your strategy docs are bullshit, why he'd delete his digital presence tomorrow, and how running five miles beats any marketing framework. We talk anti-billionaire content, why brevity is the ultimate flex in marketing, and how the entire tech industry turned marketing into a commodity. Warning: This episode might make you quit your job or completely rethink your career—either way, you're welcome.What we cover: ...
2025-11-1342 min
We're Not MarketersMeasure important stuff or die trying w/ Pranav PiyushProduct marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing thankless work because nobody knows who actually runs the business. We're talking hypothesis-driven thinking, why talking to customers isn't optional, the statistical traps that make your research garbage, and why that rebrand probably won't save your pipeline. Also:The "HIPPO problem" destroying 90% of PMM effectivenessThe three data pitfalls that make your research worthless (cherry-picking is just the start)W...
2025-11-0645 min
We're Not MarketersWhy B2B events sucks for PMMs? (And why we’re starting our own)Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide co...
2025-10-3046 min
We're Not MarketersKlue (battlecards) don't close deals, buying champions doAI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes, they're missing the point entirely—your buying champions don't need a 30-page report about why your competitors suck. They need ammunition to win internal battles with their CFO, their boss's boss, and six other stakeholders who couldn't care less about your feature comparison chart. Tune in for the brutal truth about why most competitive intel is just expensive garbage and what champions actually need to get deals done.What to ex...
2025-06-2647 min
We're Not MarketersBecome a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex VirdenWhat happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.In this episode, Virdical founder shares why PMMs aren’t traditional marketers, how consulting rewires your thinking, and what startup leaders really need when they ask for help. From messy handoffs to misaligned messaging, Alex explains the recurring pain points that surface in the go-to-market function and how external voices can reset the entire narrative.She also share knowledge on:The power dynamics that make consultants mo...
2025-06-1246 min
We're Not MarketersThere is no line between brand and product marketing w/ Jon ItkinIf you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different.Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated perceptions of marketing. The traditional divide between product marketing and brand marketing is harmful — and that truly impactful PMMs must think and act like "whole hundred marketers." From mastering macro market dynamics to understanding why memorability beats micro-optimization, John shares a treasure trove of insights to help PMMs step into s...
2025-06-0550 min
We're Not MarketersPMMs, MarTech, and making AI actually useful w/ Phil GamacheIs product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels like a misunderstood offshoot of the craft. From the forgotten “P” in the marketing mix to the role of AI in shaping how teams work together, this episode balances reflection, tactical insight, and Phil’s unmistakable chill candor. Learn how product marketers can better collaborate with marketing ops, why summarizing research matters more than...
2025-05-2947 min
We're Not MarketersWhy In-House PMMs Without Fractional Experience Are Missing Out?Is working fractional that secret weapon for in-house PMMs? In this no-holds-barred episode, Eric, Zach, and Gab debate whether product marketers with fractional experience have an edge when they return in-house. We dive into the gritty reality of juggling multiple clients, the mental health rollercoaster of working solo, and why most people don't understand what it truly takes to do it. Tune in for honest insights, soul-crushing reality checks, and maybe a few Mexican oranges along the way.Here's what to expect when listening...The real reason in-house PMMs with fractional experience have...
2025-05-1543 min
We're Not Marketers"Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross SimmondsIn this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why content without distribution is just expensive digital paperwork. We dive into why product marketers ARE marketers (yes, even SEOs), how to build "content moats" that will still be paying dividends in 2030, and why LLMs will actually make SEO more valuable, not less. Ross drops some truth bombs about AI scraping the internet that might make you reconsider where you're spending your marketing budget.Why product marketing is just one layer of the "marketing onion" (and why...
2025-05-0853 min
We're Not MarketersWhy marketing research Is more than just 'talking to customers' w/ Ryan Paul GibsonAre most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk...
2025-05-0146 min
We're Not MarketersWhen Copy Gets Real: Why Getting Too Creative Actually Kills ConversionIs sounding "enterprise" killing your marketing message? In this episode, conversion copywriter Jessica Malnik joins the crew to expose why the most effective copy isn't about being clever—it's about stealing your customers' exact words. We dive into customer research plays you can use now, why corporate speak is a conversion killer, and how LinkedIn "lunatics" sacrifice credibility for clicks. Tune in for practical tips on creating content that actually converts instead of just sounding smart.What you get when you listenWhy product marketers are the "Sw...
2025-04-2426 min
We're Not MarketersProduct marketers, paid landing pages are broken, w/ Tas BoberIf you're tired of building landing pages that follow "best practices" but still fail to convert qualified leads, this episode will change everything. Whether you're a product marketer afraid of paid ads or a demand gen specialist struggling to get PMM buy-in, this episode will help you create pages that actually respect your buyers' intelligence while driving real business results. This week, we've joined by Tas Bober, growth marketing advisor and Scroll Lab founder. She reveals why the traditional approach to landing pages and sales collateral is fundamentally broken.We're covering:
2025-04-171h 02
We're Not MarketersThe bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay LewisEver wonder why most bottom-of-funnel content feels generic and fails to convert? In this episode, content strategy advisor Lashay Lewis drops knowledge bombs on the critical gap between product marketing and content marketing. She breaks down why teams are working in silos, how bottom-funnel content fails when the reader knows more than the writer, and why product marketers are the unsung heroes of effective marketing. Why the knowledge level of the reader being higher than the writer kills bottom-funnel content conversionsThe reason most marketing teams fail to create effective bottom-funnel content ...
2025-04-1040 min
We're Not MarketersWinning at Win-Loss: Why real research beats sales rep excuses w/ Ryan SorleyIs your win-loss data just expensive fiction written by your sales team? In this episode, Ryan Sorley (ex-Forrester, ex-Gartner) joins the crew to expose the hard truth about buyer research. From ripped jeans costing deals to bootstrapping a business while juggling kids and payroll, Ryan doesn't hold back on his journey from corporate misery to specialized success. Oh, and we uncovered the stupidly simple reason most product marketers fail at research. Tune in for honest laughs, real insights, and maybe a wake-up call about your "data."In this episode, we're covering:How...
2025-04-0340 min
We're Not MarketersWhy most message testing is complete BS (and how to fix it)Is your message testing just throwing random ingredients into a pot and hoping it tastes good? In this no-holds-barred episode, the boys tackle the chaos of message testing and why most PMMs are doing it wrong. From useless A/B tests with tiny sample sizes to executives demanding "just one more tweak," we dive into what actually works. Tune in for laughs, practical frameworks, and why your mom's cooking method isn't a valid messaging strategy. We're covering:Only 30% of product marketers have ever actually tested a message (and most of them did it wrong)
2025-03-2738 min
We're Not MarketersDoing more with less as a solo PMM w/ Michele NieberdingWe have a rule here: Never get the same guest twice. Well, we’ve just broken it now because we’re getting Michele Nieberding for the 2nd time!The Director of Product Marketing at Metarouter, the Martech queen and two-time Top 100 PMM, returns to challenge one of the biggest assumptions about product marketers. We dive into the blurred lines between PMM, marketing, and product teams, why some org structures set PMMs up for failure, and how AI is reshaping the role. Plus, Michele drops tactical insights on working with sales, disqualifying bad leads, and scal...
2025-03-2048 min
We're Not MarketersFrom SDR to CMO: Why the best sellers are marketers w/ Kyle ColemanProduct marketers with a sales background often feel like they have a superpower. The opposite is even truer.Kyle Coleman, CMO at Copy.ai, says yes—and he’s got the career journey to back it up. From SDR to marketing exec, Kyle breaks down why sales and marketing are inseparable, how storytelling (not the best product) wins markets, and why staying close to revenue is the key to career growth. Plus, he shares how he personally closed $350K in outbound sales while leading marketing.✅ Why storytelling—not features—wins marke...
2025-03-1344 min
We're Not MarketersHow to deliver outcome-based metrics as a PMM orchestrator w/ Chanel ChambersWe’re kicking off season 4 with Chanel Chambers, VP of Marketing at Lakeside Software. As a product marketing leader and past music teacher, she’s joining us to break down the role of product marketing, why it's central to a business’s success, and how PMMs can increase their influence. From jazz improvisation to AI-driven business strategies, Chanel shares fresh insights on how product marketers can start treating their role with a business holistic approach and how to create credibility internally AND externally. We’re talked about:🔹 Why product marketers sit at the center of the enti...
2025-03-0642 min
We're Not MarketersRECAP - How to build influence as a PMM in 2025In this special recap, we dive into what it really means to be a product marketer in the ever-evolving B2B SaaS space—from defining the role to gaining the trust of executives and product teams. Hear first-hand advice on establishing boundaries, shaping product roadmaps, and showcasing your unique value. Tune in to discover how you can go from feeling misunderstood to being the unignorable voice in your organization.Why product marketing often feels misunderstood—and how to change that.The “secret sauce” to defining your role so every...
2025-02-2022 min
We're Not MarketersWhy your messaging briefs get thrown in the trash w/ Devin ReedProduct marketing and content marketing—are they allies, or just frenemies in disguise? In this episode, Devin Reed (ex-Gong, ex-Clari, and host of Read Between the Lines) joins the crew to dish out his hot takes on the tension between PMMs and content marketers, why most messaging decks collect dust, and the real secret to making content that resonates. If you’ve ever questioned whether product marketing is actually marketing (or just internal storytelling), this one’s for you.What You’ll Learn in This Episode:→ Th...
2025-01-3049 min
We're Not MarketersBuilding We're Not Marketers 💀 The Podcast Origin StoryEver wondered how a band of misfits turned shared frustrations into a thriving podcast? In this episode, we’re sharing our origin story, revealing how they met, bonded over common pain points in the product marketing world, and turned candid conversations into a platform that challenges industry norms. Packed with spicy takes, behind-the-scenes laughs, and actionable advice, this episode is a testament to the power of finding your people and staying true to your vision. How PMM frustrations sparked the idea for the We're Not Marketers podcast.How we’ve turned banter and ventin...
2025-01-2339 min
We're Not MarketersBet on Yourself: Lessons from Going Fractional as a PMMAre you ready to take the leap into fractional work?In this episode of We're Not Marketers, Gab, Zach, and Eric dive into the realities, challenges, and triumphs of betting on yourself as a fractional Product Marketing Manager (PMM). They explore:The mindset shifts required to succeed in a fractional career.Lessons learned from building your niche and refining your offer.How confidence, community, and obsession fuel success.Why intentional trade-offs and clear goals are the foundation for thriving as a solopreneur.From navigating imposter...
2025-01-0956 min
We're Not MarketersSimplifying stories and learning in Product Marketing w/ Peter KortvelThe more knowledge you have on product marketing, the better you can be an expert and have more impact on your job. Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers).Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like.He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!). In t...
2024-12-1937 min
We're Not Marketers3 different ways of making your mark as a founding PMM? (especially when everything is against you)Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis.That’s why we’ve asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail)This week, we’re inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketingIn this special episode, we’re covering:The significance of clear messagingAI's p...
2024-12-1245 min
We're Not MarketersFrom Jack of All Trades to Niche Mastery in PMM, with Rob KaminskiEpisode Description:In this episode of We're Not Marketers, we’re diving deep with Rob Kaminski, one-half of the dynamic duo behind Fletch PMM. Rob’s journey is a masterclass in transitioning from a generalist’s toolkit to a hyper-focused niche, unlocking unparalleled expertise along the way.Together, we explore the unconventional path that led Rob and his co-founder Anthony Pierri to redefine positioning and messaging for early-stage SaaS companies, focusing on the all-important homepage.What you’ll learn:How to...
2024-12-051h 03
We're Not MarketersBecome an Unignorable PMM by finding your superpowerEver felt like a misfit in product marketing? You’re not alone.In this episode of We’re Not Marketers, hosts Gab, Zach, and Eric dive deep into a hot topic for PMMs: discovering and honing your unique superpower to stand out in your role. Whether you're a product marketing veteran or new to the field, this conversation is packed with timeless advice, relatable stories, and strategies to help you identify your strengths and position yourself effectively.What’s Inside This Episode?Self-discovery exercises for PMMs: From creati...
2024-11-2130 min
We're Not MarketersThe True Role of PMMs with Rahim KabaIn this next episode of We're Not Marketers, hosts Zach, Gab, and Eric are joined by Rahim Kaba, Director and Research Analyst at Gartner, to dive into the evolving role of PMM in B2B SaaS. With over 20 years of experience in the field, Rahim shares data with perspective on the function and challenges that come with it today. Key highlights include:- The Core Identity of Product Marketers: Rahim argues that product marketers are unequivocally marketers, backed by data showing 81% of PMMs report directly to marketing teams.- Shifting...
2024-11-1449 min
We're Not MarketersBecoming the PMM 2.0: Advocacy, AI, and Product Strategy w/ Jess PetrellaThe role of the PMM is evolving and requires us to always adapt and be knowledgeable on new tech and initiatives. It can make a difference between a product marketer who is valuable and stack influence vs. someone who’s on the layoff list.Someone who keeps pushing the limit of practical product marketing and leveraging projects short-cuts to ship more is Jess Petrella, Senior Product Marketing Manager (PMM) at ZayZoon, and she has an amazing take on becoming an efficient PMM.We discussed how AI can enhance the PMMs' capacity to...
2024-11-0731 min
We're Not MarketersThe PMM Horror Stories LIVE for Halloween w/ Michele NieberdingThe worst thing about being a PMM is not having to launch a new product within 2 weeks, or drowning in sales decks. It’s all sharing the same trauma that people don’t understand product marketing. We’ve seen a lot of movement on LinkedIn about PMMs sharing horror stories. Michele Nieberding even did a talk about it at PMA Boston.And we were lucky enough to have her sharing them on the pod, just in time for Halloween 💀 our FAVORITE HOLIDAY 🎃Michele, the director of p...
2024-10-3139 min
We're Not MarketersBecome Sales Best Friend with Win-Loss Analysis w/ Matthew ReevesFor PMMs, it can be difficult to have a good relationship with sales, especially in new roles. Win-loss analysis and interviews can be a good win when you see that close-lost column piling up on the CRM pipeline.But how can you take another responsibility on your to-do when you’re already swamped?Matthew Reeves, CEO and co-founder of GoldPan, runs a win-loss analysis agency. In this episode, he’s showing us:How to build rapport with sales teamsThe complexities of positioning and messagingWhy you n...
2024-10-2443 min
We're Not MarketersWhy most startup positioning is mushy and what to do instead w/ April DunfordGet ready for some real talk about positioning! In this episode, we sit down with the queen of positioning herself, April Dunford. If your startup’s positioning feels a little “mushy” or your product is getting compared to everyone under the sun, this episode is for you. April shares her no-nonsense approach to tightening up your message and teaching your CEO why positioning isn’t just some abstract marketing concept—it’s the foundation of your success. Whether you’re battling internal buy-in or figuring out how to stand out in a crowded market, April’s got the answers (plus a few hilar...
2024-10-171h 28
We're Not MarketersPMMs and the Art of Juggling Everything: Balancing Work, Life, and Mental HealthDealing with the chaos of being a PMM while trying to balance the rest of your life? You’re not alone.In this candid episode of We're Not Marketers, Zach, Eric, and Gab dive into the realities of managing life as a Product Marketing Manager, whether you're in-house or fractional. From overwhelming work expectations to the struggle of balancing personal life, the team discusses how to protect your mental health while handling an always-on work culture. They share personal stories, tips like setting boundaries, removing work apps from phones, and practical advice on how to de...
2024-10-1031 min
We're Not MarketersAre Product Marketers the Future CMOs? w/ Jeff ChaseIn this episode of We're Not Marketers, we sit down with the one and only Jeff Chase, Director of Brand and Product Marketing at Vitally.io, who drops a major hot take—product marketers aren’t marketers (wait, what?!). But Jeff doesn’t stop there. He believes PMMs are the future leaders of marketing, and he’s got the experience and insights to back it up.Tune in as we dive into the evolving role of product marketers in B2B SaaS. From positioning and messaging to why PMMs hav...
2024-10-0345 min
We're Not MarketersHow to get mad respect from your colleagues w/ Jarod GreeneIn this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.When you let Jarod cook (#lethimcook) and you’re gonna get…How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done.The “magician” role of product mar...
2024-09-261h 28
We're Not MarketersFinding your special sauce as a Fractional PMM w/ Megan PrattThere are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.Today, she’s coaching product marketers and hel...
2024-09-191h 00
We're Not MarketersWhy being misunderstood in Product Marketing is actually your superpowerAfter 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS.
Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because it’s our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy.
In this episode, we’re going back on why we started the pod, how we’re researching our market, find n...
2024-08-1535 min
We're Not MarketersEmbracing the Misfit: Emma Stratton's guide to “smart” product marketingTimeline:00:17 - Meet Emma Stratton: Life Coach and Messaging Expert03:03 - Are Product Marketers Actually Marketers?06:45 - Embracing the Misfit Identity in Product Marketing12:15 - Handling Messaging Challenges and CEO Fears21:05 - Transitioning to Entrepreneurship: When is the Right Time?26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers32:35 - Avoiding Company Politics and Aligning Teams38:15 - Real-life Example: Messaging for an Australian Data Company45:07 - Emma’s Upcoming Book: Make It Punchy47:10 - Torture Chamber Game: Cringey Ma...
2024-08-0150 min
We're Not MarketersJob Roulette: When PMMs have to “bite the bullet” while job huntingTimestamps:01:36 PMM jobs and LinkedIn trends.03:00 Discussion about job application experiences and interview etiquette.05:00 Gab shares a story about a go-to-market assignment.08:00 Eric shares a story about interviewing with a competitor.12:00 Zach shares a story about a poor recruiting experience.16:00 Eric discusses a job that ended up being a bad fit.19:00 Discussion on hiring practices and candidate experiences.22:00 Importance of clear expectations and roles in hiring.24:00 The value of specific hiring criteria and trust in the hiring process.
2024-07-2552 min
We're Not MarketersBoldness—What that should look like in B2B PMM w/ Julien SauvageTimestamps00:43 Introducing of Julien Sauvage01:57 Are Product Marketers Actually Marketers?06:41 The Role of Boldness in Marketing14:06 Event Branding Success at Clari17:17 The Einstein Smart Speaker Flop20:24 Reflecting on Dreamforce's Gimmicks22:38 The Importance of Data in Product Marketing24:43 Challenges and Realities of PMM30:31 The Role of Copywriting in PMM38:59 Final Thoughts and Farewell Show Notes :Julien’s LinkedInContent That Converts guide (by Devin Reed)Hos...
2024-07-1841 min
We're Not MarketersBuild an internal brand, using CI w/ Patrick WallTimestamps1:00: Introduction of Pat Wall5:00: Role of product marketers7:00: CI and product marketing8:30: Evolution of CI in Pat's career10:00: Building a CI program13:00: Effective sales enablement15:00: Internal branding17:00: "Torture Chamber" game20:00: Engaging sales teams24:00: Impactful enablement sessions26:00: Leveraging top performers28:00: Integrating CI and product marketing30:00: Tips for building a CI program32:00: Pat’s future projects34:00: Thank you and closing remarks Show Notes
2024-07-1135 min
We're Not MarketersSegmentation: How to deal with "let's get everyone" as a targetTimestamps:00:52 Discussing Target Audience01:40 Horror Stories of Target Audience05:14 Challenges in Messaging and Segmentation14:23 Examples of Poor Market Segmentation21:49 Effective Segmentation Strategies32:15 The Power of Storytelling34:35 Understanding Your Audience38:19 Innovative Research Techniques Show Notes:Mercury EqualsArc BrowserFigmaDevin ReedClayton ChristensenOur websiteHosted on Ausha. See ausha.co/privacy-policy for more information.
2024-06-2745 min
We're Not MarketersThe one word most miss in “product marketing” w/ Becky TrevinoTimestamps:0:00 The one word most miss in "product marketing" with Becky Trevino00:16 Introduction and Hosts Banter01:08 Introducing Special Guest Becky Trevino01:55 Becky's Career Journey and Unique Perspective02:49 Are Product Marketers Actually Marketers?05:05 Defining Product Market Fit07:44 Product Marketing Superpowers10:12 The Art of Storytelling in Product Marketing15:31 Torture Chamber: Tough Choices in Product Strategy19:08 Should Product Marketing Live Within Product?22:38 Building Strong Relationships with Product Managers23:09 Navigating New Challenges in a New Role
2024-06-2041 min
We're Not MarketersThe most important role in B2B marketing w/ Dave GerhardtTimestamps:01:05 Dave's Journey and Podcasting Tips04:18 The Importance of Product Marketing06:16 Early Stage Marketing Strategies13:29 Building Trust and Influence in Startups20:24 Positioning and Messaging Challenges24:42 Addressing the Decline in Win Rate25:24 Importance of Executing Positioning25:57 Casual Conversation and Personal Interests26:58 Messaging Torture Chamber27:31 Marketing Strategies: Brand vs. Content29:14 Event Marketing Insights30:59 Simplifying B2B Marketing34:38 The Role of Podcasts in B2B Marketing41:23 Conclusion and Upcoming Events
2024-06-1344 min
We're Not MarketersThe dark side of product marketing: buyer and sales enablement w/ Anna BorbotkoTimestamps00:20 Guest Introduction: Anna Borbotko06:17 TomTom's Evolution and Market Strategy10:25 Challenges and Strategies in Enterprise Product Marketing12:48 Cold Outreach Pilot Program16:27 Enterprise vs. Startup Dynamics18:30 The Evolution of Software Buying19:13 Challenges in the Automotive Industry19:32 Simplifying the Buying Process20:47 Sales and Buyer Enablement23:25 Marketing's Role in Buyer Enablement26:15 The Importance of Effective Collateral29:44 The Torture Chamber33:17 Anna's Initiatives and Final Thoughts Show Notes:A...
2024-06-0635 min
We're Not MarketersPMM training: how to stay relevant in product marketingTimestamps:00:00 Introduction and Host Introductions01:18 The Importance of Training in Product Marketing01:54 Identifying Unique Superpowers07:18 The Value of Formal Education and Certifications16:42 Applying Knowledge in Real-World Scenarios19:41 Leveraging Data Analytics in Product Marketing26:13 Continuous Learning and Networking33:01 Conclusion and Newsletter Promotion Show Notes:Million Dollar ConsultingYi Lin Pei’s The PMM Dream Job Blueprint Ready for LaunchB2B Messaging CourseYerba MATTTEEEEEEHosted on Ausha. See ausha.co/privacy-policy for more information.
2024-05-3035 min
We're Not MarketersWhat B2B product marketers can learn from B2C w/ Carlota GüellTimestamps00:00 Introduction and Host Intros01:07 Meet Our Guest: Carlota Guell03:28 Are Product Marketers Actually Marketers?08:18 B2B vs B2C Marketing Insights20:36 The Emotional Buying Pyramid24:22 Fun Lightning Round with Carlota26:43 Closing Remarks and Where to Find Carlota Show NotesProduct Marketing Stories podcastCarlota Guell's LinkedIn profile Hosted on Ausha. See ausha.co/privacy-policy for more information.
2024-05-2328 min
We're Not MarketersThe unconventional highway to product marketing w/ Harvey LeeTimestamps:00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing00:16 Special Guest Harvey Lee: From Business to Rockstar01:45 The Great Debate: Are Marketers Really Marketers?05:14 A Dive into Marketing History with the McElroy Memo12:01 The Evolution of Product Marketing in the Digital Age18:43 Navigating the Pathways to Becoming a Full Stack Marketer21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come'27:58 The Importance of Marketing...
2024-05-1647 min
We're Not MarketersStanding tall in a "layoff-heavy" PMM job market w/ Yi Lin PeiShow Notes0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers06:07 Mastering Product Marketing: Strategies for Success and Growth10:15 The Torture Chamber Game: Tough Choices for a Product Marketer21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs21:39 Navigating the Challenging Job Market: Strategies and Insights22:51...
2024-05-0947 min
We're Not MarketersWhy we faked the pod’s “end of life” last month? Emotional engagement.Timestamps:00:00 Welcome to Season 2: The Unforgettable Comeback00:55 The Big Reveal: Why We Faked Our Podcast's Death02:59 Emotional Engagement and Its Impact05:22 The Aftermath: Listener Reactions and Personal Reflections12:53 Introducing the Newsletter: A New Way to Engage15:52 The Misfit Community: Engaging with Our Audience17:17 Kicking Off with Casual Banter17:48 Deep Dive into Emotional Engagement20:02 Exploring Product Marketing Challenges24:58 Personal Growth and Professional Evolution27:05 Embracing the Consulting Journey33:06 Wrapping Up and Looking Forward
2024-05-0235 min
We're Not MarketersHow we've reached 2500 podcast downloads in 4 months with a $300 budgetTimestamps:01:45 WNM origin story05:40 How we came up with the name14:00 The skeleton branding26:09 Consistency and humor in our marketing31:28 Consistency in podcasting34:43 Our differentiation and favorite guests48:10 Survey results with Adam McQueen from Klue01:03:14 Final verdict and end of the podcast? Show Notes:The original We’re Not Marketers postAdam McQueen LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.
2024-03-281h 06
We're Not MarketersDon’t review messaging internally, message test instead w/ Peep Laja Timestamps:01:39 The role of product marketing in the B2B landscape03:14 Why website ownership and conversion rates matter for PMMs04:42 Challenges and strategies to be aware when managing website messaging06:52 The evolution and future of message testing07:22 CEO's Role as a product Marketer in Startups09:53 Why messaging is underestimated in B2B13:05 Message testing and market trends16:24 Advices for solo PMM on messaging19:38 How to improve your message clarity and relevance20:56 How to leverage customer f...
2024-03-1436 min
Radio ÉmergenceCapsule 70 - Passion francophoneThème musical de Pascal Denis. Avec la participation des artistes suivants : Didier Rousseau, Gavroche, Kevin Parent, Gabriel Bouchard, Fil Boucher, Patrice Bilodeau , Paul Péchenart, Mickaël Guerrand, Tabac Carton & Valence, Aubert Tremblay, Maséo, Molly Pierre, Guy Sauvageau, ERWENS, Noir Silence, Guy Brière, Guy Boucher, Mario Brassard, David Bujold, Édouard Dugois, Henri Lafitte, Kelsey Albert, Bernard Salva, Bernard Lavilliers, Clément Desjardins, Daniel Simard, LUCIE FOLCH, Légaré Longpré, Le Saint-Laurent chanté, Mathilde, Amay Laoni et pataugeoire.
2024-03-121h 58
We're Not MarketersHow PMMs can tie revenue with competitive intelligence w/ Clara SmythTimestamps:02:47 Clara's Journey into Competitive Intelligence03:45 Are Product Marketers Actually Marketers?05:10 The Role of Competitive Intelligence in Revenue Generation08:01 The Importance of Being Selfless in Product Marketing10:33 Ideal Structure for Competitive Intelligence13:02 Misconceptions about Competitive Intelligence16:22 The Power of Competitive Intelligence Newsletters19:21 Building a Content Creation Team21:31 Investing in Competitive Intelligence25:23 The Evolution of Competitive Intelligence28:20 Handling Internal Requests and Prioritizing Competitors34:00 Special Projects and Where to Find Clara
2024-03-0735 min
Radio ÉmergenceCapsule 56 - Western, folk et autres ingrédientsAvec la participation des artistes suivants : Quimorucru, Monette, Barnabé, Margaret Tracteur, Jonathan Wizard, Guillaume Arsenault, Jack Lavoie , Les Bluecharms, Samuel Bourgeois, André Dédé Vander, MiRebelle, Ariane Nadeau, Danis Mallais, Aie Cobaye , DBLOU, Alain-François, Joseph Stephen, Elliot Maginot , Manon Grenier, ALEXANDRE SWARD, Claude Boudreau, Micheline Langlois, Marie Leblanc, Meteor Ranchero, Lambert, P'tit Gros Bison, Morno, Isabelle Mercier, Daniel Léger, Pasteur Papillon, Isa Morin , Gabriel Bouchard, Max Bujold , Alain V, Fred Germain et Atémi.
2024-03-052h 01
We're Not MarketersLet’s get clear about product messaging w/ Zach MesslerTimestamps: 01:30 Zach Messler's Background and Journey03:20 The Big Question: Are Product Marketers Actually Marketers?09:26 Zach's Philosophy and Approach to Marketing18:27 The Importance of Clarity in Messaging20:11 The Hierarchy of Clarity24:56 The Power of Context in Messaging30:31 The Importance of Context in Problem-Solution Approach31:44 The Role of Product Marketers and Its Challenges32:28 Strategies to Enhance Product Marketing Role33:12 The Power of Negotiation in Product Marketing37:31 The Impact of Trade Shows in Product Marketing...
2024-02-2956 min
We're Not MarketersHow to use data to tell a better story in B2BTimestamps:00:24 The Importance of Data in Marketing05:12 Effective Storytelling with Data07:20 The Power of Positioning and Market Insight11:57 The Balance Between Creativity and Metrics16:42 The Challenges of Data Analytics in Product Marketing21:17 Measuring Podcasts for Thought Leadership24:00 The Problem of Instant Gratification28:20 The Importance of Balance in Growth31:26 The Role of Data in Guiding Initiatives33:21 The Power of Gut Feeling and Hard Work Show Notes:April Dunford Positioning Podcast
2024-02-2238 min
We're Not MarketersSecuring quick wins by building internal relationships w/ Collin MayjackTimestamps:01:37: Transitioning from non-profit to tech2:02: Collin's background as a preacher up to product marketing4:47: Are product marketers actually marketers?7:32: Collin's approach as a founding PMM09:32: Defining product marketing in a new role11:16: The importance of building relationships12:29: Balancing short-term and long-term goals14:30: Leadership in product marketing16:25: The importance of building credibility18:12: Setting boundaries and building respect21:11: The rule of reciprocity in product marketing23:51: Sharing and building credibility 27:38: Lightning round ...
2024-02-1535 min
We're Not MarketersHow PMMs can influence GTM without being left out w/ Madison LeonardTimestamps:01:02: Madison's journey to product marketing02:11: Transitioning from B2C to B2B02:58: Madison's current role and GTM strategy passion05:37: Are product marketers actually marketers?07:56: The disconnect between marketing and sales12:11: The role of product marketing in Go-to-market18:07: Building trust and influencing change in organizations22:47: The shift from B2B to PLG32:39: Where to find Madison and learn more about her workShow Notes:Madison LinkedInSaaS Secrets newsletterHosted on Ausha...
2024-02-0834 min
We're Not MarketersHow PMMs can "bounce-back" from layoffsTimestamps:01:17: Eric's layoff experience04:12: Zach's layoff experience10:24: The state of layoffs and product marketing in the US12:34: Taking the solopreneur road after being laid off14:00: The stress of the first 90 days as a PMM15:53: Specialist vs. generalist PMM18:27: How to position yourself as a PMM and be memorable22:31: How can you make your next job search a success Show Notes:Emma Stratton LinkedInProduct Marketing Alliance Salary ReportPersonal P...
2024-02-0135 min
We're Not MarketersHow competitive intel makes B2B product marketing easier w/ Andy McCotter-BicknellTimestamps:04:14: Are product marketers actually marketers?08:15: What is easier: being a generalist PMM or a specialist like in CI?12:05: Is it easier being in competitive intelligence than product marketing?15:03: Does category creation matter in competitive intelligence?19:30: Biggest mistakes you can make on competitive intel24:20: How to command respect as a PMM28:12: How to break into CI as a PMM38:35: Where to find and learn more about Andy Show Notes:Andy LinkedInH...
2024-01-2536 min
We're Not MarketersWhy great PMMs would be terrible CMOs w/ Tamara GrominskyTimestamps:00:54: Are product marketers actually marketers?02:26: PMM would be terrible CMOs03:36: The ideal reporting structure for product marketers05:21: How to create good product marketing fundamentals09:00: Balancing strategy and execution15:44: How much important is copywriting for PMMs?18:53: Defining product marketing within your organization23:04: Category creation and Tamara’s take24:41: Evaluating a product marketing role Show Notes:PMMCampReady for launch {March Cohort}:Tamara's LinkedIn Ho...
2024-01-1828 min
We're Not MarketersDriving Revenue: Why PMMs should move away from leadsTimestamps:00:55 - How PMMs should drive revenue05:46 - The focus on leads vs. the focus on revenue08:18 - How to make sure PMMs drive revenue10:45 - Why stakeholders don't understand the impact of messaging16:16 - Balancing strategic projects with tactics as a PMM22:46 - How to manage ongoing requests27:38 - How to enforce a research phase on strategic projects31:50 - How to help change priorities internally35:46 - What to do if you're doing more lead gen than revenue capture?
2024-01-1140 min
We're Not MarketersWhy most startup homepages in B2B SaaS suck w/ Anthony PierriAnthony LinkedIn: https://www.linkedin.com/in/anthonypierri/FletchPMM Website: https://www.fletchpmm.com/Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ctGood Hangs Spotify Timestamps01:41 - How Anthony predict if a client project will go well02:21 - Why referrals don't work for FletchPMM03:41 - Anthony LinkedIn GTM strategy and how they attract clients06:50 - Are product marketers, actually marketers?09:33 - VCs without marketing background a...
2024-01-0433 min
We're Not MarketersHow to be the founding PMM your B2B startup respects w/ Jason OakleyJason LinkedIn: https://www.linkedin.com/in/oakleyjason/PMM Files Website: https://pmmfiles.com/The Productive PMM Website: https://productivepmm.com/Ready for Launch Course: https://maven.com/course-crew/readyforlaunch Timestamps:02:08 Are PMMs actually marketers?03:43 The biggest challenge of founding PMMs at early-stage startups05:38 How to prioritize to be a more productive PMM15:34 Why Jason started ProductivePMM18:56 Important skills of founding PMMs23:47 The fundamentals of product marketing a...
2023-12-1434 min
We're Not MarketersSales Enablement: What sellers want from product marketersMost PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs.90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. (LinkedIn, 2020). It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers?in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to n...
2023-12-0716 min
We're Not MarketersHow to Create Value as a PMMThis podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations.Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging.They discuss the growing specializations in product marketing and highlight the urgency for product marketers to align their interests and job expectations with these evolving roles. Our co-hosts also highlight the upcoming ‘product ma...
2023-11-2810 min
We're Not MarketersTrailer - Season 1Launch trailer for the first episode of We're Not MarketersHosted on Ausha. See ausha.co/privacy-policy for more information.
2023-11-1701 min
Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech[EXTRAIT] 3 initiatives Product Marketing pour les start-up early stage avec Gabriel BujoldÉcoute l'extrait où Gabriel nous partage 3 initiatives Product Marketing à mettre en place dans un contexte early stage. Je vous enmène en voyage direction le Quebec pour échanger avec Gabriel, consultant en Product Marketing pour les Saas B2B.Gabriel a travaillé avec plus de 45 start-up Saas, ça en dit long sur son expertise sur le sujet.Dans l'épisode complet, découvrez comment :Mettre en place les stratégies d’outbound marketing pour maximiser son impact.Faire des Sales ses alliés pour faire val...
2023-10-1207 min
SFFaudioThe SFFaudio Podcast #065
The SFFaudio Podcast #065 – Scott and Jesse and Luke Burrage talk about the latest audiobook releases!
Talked about on today’s show:
The Year’s Top Ten Tales Of Science Fiction – Volume 2 edited by Allan Kaster, Infinivox, On The Human Plan by Jay Lake, Tarnsman Of Gor by John Norman, Gorean subculture, The Chronicles Of Counter-Earth, Edgar Rice Burroughs, Boris Vallejo, Brilliance Audio, Dog Blood by David Moody, Buckaroo Banzai Against the World Crime League, Hater by David Moody |READ OUR REVIEW|, David J. Williams, editing your novel, G...
2010-07-051h 22