Shows
Debreciner PodcastA biztonságos otthonszülés a társadalom felelőssége (is) - Ferenczi Gabriella és Zákány Zsolt - Debreciner Podcast 36. (II/15.)Két Hajdú-Bihar megyében praktizáló szülészeti szakemberrel folytatott beszélgetésben olyan témákat érintünk, mint az otthonszülés, a szülészeti erőszak és az önrendelkezés joga a nők esetében. A vendégeink kiemelték a párbeszéd fontosságát az orvosok, a dúlák, a páciensek és a várandósok között. A hajdú-bihari szülészeti ellátás minősége és az orvosi-szülői oldalról kibontakozó trendek is szóba kerültek. Az adásból tájékozódhatnak a szülés előtt állók és segítsé...2023-05-161h 07
Source 2 TargetS1E8 - Gabriella Ferenczi - Networking Like many other industries, networking is incredibly important for the translation industry, and something that this episode's guest, Gabrielle Ferenczi, knows all about. She joins us to provide some tips on networking for beginners, gleaned from her years of experience, including as the organiser of the Language Professionals' Networking Event. Recorded 4/8/2021 Gabriella Ferenczi https://gabriellaferenczi.com/ https://languageprofessionalsnetworking.com/ @GabiFerenczi @LanguageProfNet We'd love to hear your feedback or suggestions for topics! You can reach us on Twitter (@S2TPodcast) or by em...2022-08-2439 min
Marketing Nuggets with Gabriella FerencziWhy active listening is one of the most underrated and most powerful things you can do for your businessIn this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.Eloise explains how words have a direct influence on our sales and marketing efforts. She talks about sociolects and the power of linguistic mirroring as an example and explains how we can bond with others and forge empathy through language and words.She shares why active listening should be the backdrop of any marketing effort, and...2022-01-1744 minMarketing Nuggets with Gabriella Ferenczi'Must click' buttons and low commitment language. The power of the right CTAIn this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.Paul is an educational consultant and founder of BabelTEQ, a company that offers independent online language teachers the sales funnel tools they need to grow and manage their business.In our conversation, we talk about why having a website is just like having a business card. Just because it's nice it won't mean that it will bring you any business.We talk ab...2021-10-0738 min
Marketing Nuggets with Gabriella FerencziCopy & Design: How to avoid looking fancy at the expense of clarityIn this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.Connor is a language coach based in the US. He shares advice and strategies for effective language learning on his blog at www.usinglanguages.com. He is a lifelong language learner and enthusiast currently working on his German. He has a professional marketing background in web design and strategy has just launched his very own language training business.In our co...2021-08-1131 minMarketing Nuggets with Gabriella FerencziWhy we all need to understand the basics of SEO (and why it would be better to call it OCC: 'Optimising Content for Clients')In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO - aka Search Engine Optimisation.Kriszti explains why we should all think about user experience whenever we're doing anything on our website, eg. writing a blog, or optimising some web pages. Her message: Always be optimising. Not only for Google but first and foremost, for our clients.She shares why we need to think about Google or other search engines as our partners. And why we...2021-07-3148 minMarketing Nuggets with Gabriella FerencziHow to avoid the spam/promo folder and reach people's inboxes with our emailsIn this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing.Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in people's inboxes rather than the dreaded spam or even promotion folder.He shares why 'unsubscribes' can actually be a good thing, why it's important to only send emails to people who've opened your emails recently, and why you don't wa...2021-04-0929 minMarketing Nuggets with Gabriella FerencziHow a multilingual website can help you sell more and increase your credibilityIn this week’s podcast, Stirling Austin joins Gabriella Ferenczi to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering. Stirling kicks off by sharing his background story of reinventions. Bilingual French/English, Stirling has managed, bought, sold, acquired, merged, restructured and turned around businesses in the UK, France, and Europe and Germany, started and developed four companies and two business units from scratch and completed a number of successful assignments as an I...2021-04-0141 minMarketing Nuggets with Gabriella FerencziMarketing as an introvert, and how guest blogging can help you get your language business in front of the right audienceIn this week’s podcast, Bryn Bonino joins Gabriella Ferenczi to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.In the interview, we talk about Bryn's story from being a language specialist to running her own marketing and branding consultancy Backstory First.We discuss what prompted her to start Make A Leap, a website where she interviews language educators who made the leap from language teacher to entrepreneur.Bryn then goes on to share how she developed and nurtured he...2021-03-2435 minMarketing Nuggets with Gabriella FerencziWhy the curse of knowledge is getting in the way of marketing your language businessIn this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business.Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out events like the Marketing Megahits Festival which is an annual marketing extravaganza in the online space. She regularly runs LinkedIn challenges to help people get leads and business through LinkedIn.Timea recently launched her 'YourStory Programme' to help business owners an...2021-03-1725 minMarketing Nuggets with Gabriella FerencziMarketing is useless. (Unless you have a solid business strategy)In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.Nathalie Danon is an award-winning language entrepreneur, business coach and mentor for language professionals. In this interview, she shares how she grew from being a language teacher to establishing The Vici Language Academy in Berkshire. She talks about what marketing channels they use to advertise their services at the academy. She talks honestly about successful marketing campaigns that work...2021-03-0946 minMarketing Nuggets with Gabriella FerencziUse an email opt-in offer to convert anonymous online visitors into email subscribersAn opt-in offer is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information. A great freebie can do a lot of things for you. It establishes trust and goodwill with your new subscriber. It demonstrates that you care about your customer and that you understand them and their values, their world view. A great email opt-in offer also gives your subscriber a no-risk way to experience you and what you can potentially offer, so they can get a feel for your tone, your vibe, and your professionalism....2021-03-0310 minMarketing Nuggets with Gabriella Ferenczi3 Tips for a Google friendly & User Friendly WebsiteWhen Google decides which websites to show to people on the search result page, they use algorithms to measure the quality of the website and the webpages. Tune in to learn some easy-to-implement tips that will make sure Google will like your website and show it to people.To learn about the host Gabriella Ferenczi and Thrive Online, visit www.gabriellaferenczi.com/thrive-online2021-02-2513 minMarketing Nuggets with Gabriella FerencziShow up on Google without paying a penny. Time to talk SEOSEO stands for search engine optimisation. In nutshell, this is the practice of growing your website’s visibility to make sure that search engines like Google will display your site, as high up on the search results page as possible - and here's the deal - without you paying a penny.Tune in to find out more on why SEO matters and what you can do to make sure your website is Google-friendly.To learn about the host Gabriella Ferenczi and Thrive Online, visit www.gabriellaferenczi.com/thrive-online2021-02-1712 minMarketing Nuggets with Gabriella FerencziIt is your responsibility to find your target market whose needs you can serve genuinely and honestlyMany fellow language professionals are opposed to marketing. They think it is something pushy or scammy. I get it. But the kind of marketing I like is very different.Tune in to find out how I reframed these limiting beliefs and how I feel about modern, online marketing today.To learn about the host Gabriella Ferenczi and Thrive Online, visit www.gabriellaferenczi.com/thrive-online2021-02-1005 minMarketing Nuggets with Gabriella FerencziThe power of original, professional design - and how to avoid Canva overwhelmGraphic design is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognisable. It tells potential customers what you’re all about — and whether you’re the right fit for them.You can spot cheap design from miles. And you certainly don't want to look cheap. It just doesn't send out the right message.But then how do you show up consistently, professionally, without spending a lot of money on original graphic design, and without spending hours on end on platforms like Canva?In this m...2021-02-0306 minMarketing Nuggets with Gabriella Ferenczi2 Common Copywriting Mistakes you'd want to AvoidWords are powerful. They can inspire people to take action. I firmly believe that knowing how to write words that make people want to connect, to get in touch is on of the most important marketing skills we need to learn and master as freelance language professionals.In this marketing nugget, I shed light on two mistakes I see colleagues making in this field. Two mistakes that are easy to avoid - if we are aware of them.Tune in to learn more.To find out more about the host Gabriella F...2021-01-2807 minMarketing Nuggets with Gabriella FerencziYou have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right peoplePaid advertising - you might say that it's just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself?Well, you always have 2 options:1. Hire it out2. Learn this skill and pay yourself for life.Even if you'd prefer to hire it out, wouldn't it make sense to know at least the basics, so you can ask the right questions when it comes to deciding who to hire it...2021-01-2014 minMarketing Nuggets with Gabriella FerencziSocial Media: Which platforms should I spend time on, and which ones should I happily ignore?In 2010, social media was a fun place to be. In 2021, it's massively overcrowded. It's increasingly difficult to stand out, to make our voice heard without spending money, without paid advertising.Here's how I approach social media for my language business, and what you should consider when deciding which platforms to use, making sure managing social media won't get in the way of running your business.To find out more about the host Gabriella Ferenczi and Thrive Online, visit www.gabriellaferenczi.com/thrive-onlineAnd for the social links mentioned in the episode, visit https...2021-01-1310 minMarketing Nuggets with Gabriella FerencziEmail marketing: A great tool to stay in touch with people who say, "Yes, please, I want to hear from you, but I'm not yet ready to buy from you."An email list is one of the most valuable assets in any online business. Email Marketing is a super powerful tool that you can use to stay in touch with your existing clients and also with your potential clients. And it's so much more than just the ability to send email. To find out more about the host Gabriella Ferenczi and Thrive Online, visit www.gabriellaferenczi.com/thrive-online2021-01-0307 minMarketing Nuggets with Gabriella FerencziYour website is your best salesperson — working for you 24/7These days, people buy online. People search online. People gather information online. Therefore, as a language service provider, you HAVE TO be online. And show up for people who need you most.To find out more about the host Gabriella Ferenczi and Thrive Online, visit www.gabriellaferenczi.com/thrive-online2020-12-1710 min
Rádió9 - a kerület civil hangjaZöldül, megmarad, átalakul? - 2020. okt. 15-i adás, 3. részHogyan tehető zöldebbé a Kerekerdő Park - talán közös tervezéssel. A H52, Konkáv és ADRA, vagyis az Adventista Szeretetszolgálat Alapítvány helyi projektjét mutatja be a szervező Sitkei Zoltán, akit Barna Era kérdezett a projektről.
Vajon egy színház lehet-e öko-tudatos? Megtudhatjuk, hogyan működik egy zöld színházi társulás. Bencsik Márta beszélgetett a StúdióK zöld nagyköveteivel Homonnai Katalinnal és Schäffer Zsuzsával.
Szintén zöld téma, a Kiserdő védelme is újra szóba kerül, a Gal...2020-10-2254 min
My Camino - the podcastThe London-based German & Hungarian pilgrim Gabriella FerencziCan you step outside your comfort zone, when you perhaps don't even know what your comfort zone is? What about walking the Camino, buying your gear THE DAY BEFORE you leave. Gabriella Ferenczi is a London-based businesswoman - a high achiever. The Camino taught her she still has a lot to learn. We all do! Enjoy dm2018-10-2347 min