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Gabriella Mirabelli.

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Up Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 394 - Patrick Moynihan. Identity, Trust, Control. Attribution has always been a challenge for marketers, and today's internet only makes it harder. Cookie banners frustrate users, bots distort signals, and brands face growing liability for the data they collect. What if there were a way to fix all of this while giving individuals true ownership of their online identities? In this episode, Gabriella Mirabelli speaks with Patrick Moynihan, co-founder and president of Tracer Labs, about Trust ID, a portable, user-owned digital identity built on blockchain technology. Trust ID enables consumers to control consent on a site-by-site basis, reduces friction in online experiences, and provides...
2026-01-1529 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 392 - YPulse. Predictions for 2026. MaryLeigh Bliss from YPulse reveals 2026 predictions for Gen Alpha, Gen Z, and millennial behaviors. After accurately calling 2025 trends, including livestream shopping's breakthrough and local experience resurgence, Bliss forecasts surprising shifts in how social media functions, dramatic compression of cultural cycles, and the evolution of fan creativity through emerging technologies. The conversation covers unexpected entertainment format changes, authenticity concerns reshaping content consumption, and economic anxieties influencing consumer responses to brand behavior. These predictions offer strategic insights for marketers navigating rapid generational shifts in digital behavior and cultural values.
2025-12-1829 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 391 - Ulli Appelbaum. The Science of Brand Associations. Ullie Appelbaum, brand strategist and author of The Science of Brand Associations, explains how cognitive psychology's associative network theory and neuroscience research inform brand building. The conversation covers how information is stored as connected nodes in memory, the 5-95 rule showing brand predisposition represents 70% of future sales, and the 60-40 optimal mix of brand building to performance marketing. Appelbaum discusses how cultural associations age and require modernization, methods for shifting brand associations, creating differentiation in commodity categories, and why internal stakeholder alignment on brand positioning is essential before external execution.
2025-12-1128 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 390 - IJRM. Complexity & Brand Gender in Advertising.Siyun Chen, associate professor at Sun Yat-sen University, discusses her research showing masculine brands perform better with simple ad designs while feminine brands achieve better results with complex designs. The conversation covers how visual complexity is determined by element count, detail level, and arrangement irregularity, why the effect works through subconscious conceptual fluency, and how brand gender can be manipulated through names, colors, and visual elements. Chen explains the role of holistic versus analytical thinking styles, why following design trends without considering brand fit is the biggest mistake practitioners make, and practical guidelines for determining appropriate complexity levels.
2025-12-0423 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 389 - Sundar Swaminathan. How Uber saved $35M in Ads. Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.
2025-11-2028 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 388 - YPulse. Style, Fashion, and Identity. In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She explores how the fear of seeming "cringe" leads many to avoid clothes that look "try-hard," and how comfort has become a defining aesthetic—with sweatpants now acceptable almost anywhere. The conversation also looks at how TikTok and Instagram often act less as discovery tools and more as validation loops that reinforce existing styles. Bliss explains why luxury branding struggles to resonate with generations raised on big-box retail, how thrifting is motivated mo...
2025-11-1327 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 387 - IJRM. Luxury & Logo Complexity.Logos do more than identify a brand—they shape how we experience it. In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her colleagues published in the International Journal of Research in Marketing on logo design and perceptions of luxury. While many companies have shifted toward clean, minimalist logos, research findings reveal that more complex designs can actually heighten perceptions of exclusivity and craftsmanship. The conversation examines the trade-offs between luxury and approachability, why some brands revert to older, more intricate logos, and how logo design choices play out...
2025-11-0626 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 386 - Dan Levi. Out-of-Home's Surprising Strength. Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize creative, and integrate OOH into modern campaigns.
2025-10-3029 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 385 - Robin Bonn. Market of One. Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn, CEO of Co:definery and author of Market of One, about why most agencies struggle to stand out—and how they can fix it. They discuss the myths of procurement power, why "our people" isn't a strategy, and how smart specialization can transform your business. Whether you're leading an agency, consulting firm, or any service-based business, this conversation is packed with actionable insights on pricing, positioning, and building a truly unique market presence.
2025-10-2329 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 384 - YPulse. Screens, Streams, & Trust. YPulse Chief Content Officer MaryLeigh Bliss shares the latest insights into how Gen Z and Millennials are reshaping entertainment and news consumption. From YouTube's dominance to TikTok's growing role as a news source, Bliss reveals what young audiences are watching, how they engage with content, and who they trust. Discover what today's viewing habits mean for brands and media alike.
2025-10-1628 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 383 - Jason Ing. Typeface & AI Powered Marketing. What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to real outcomes. Learn how agentic AI is changing content creation—and why marketers are uniquely positioned to lead the AI revolution.
2025-10-0929 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 382 - IJRM. The Effects of Churn on Subscription Services. Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.  
2025-10-0230 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUn 381 - Zeno Project. Brand Love & Loyalty.What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers, brand strategists, and communicators.
2025-09-2528 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 380 - YPulse. 10 Trends You Can't Ignore.Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse's MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.
2025-09-1827 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 379 - Andre Banks. Cultural Intelligence. Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.
2025-09-1127 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 378 - IJRM. Social Media Champions & Critics. In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.
2025-09-0427 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 377 - Josh Dorfman. Evolving Your Personal Brand. This episode explores the evolution of Josh Dorfman's personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool. Josh shares how authentic storytelling, strategic pivots, and mission alignment shaped his journey — and how he's used his platform to engage new audiences with climate solutions.
2025-08-2827 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 376 - YPulse. Social Marketing Preferences.Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.
2025-08-2126 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 375 - Kira Shishkin. informed. Struggling to cut through the noise of today's media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If you're curious about how to market a minimalist product in a maximalist world, this episode is worth a listen.
2025-08-1429 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 374 - IJRM. A/B Testing. Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments.
2025-08-0723 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 373 - Luciana Núñez. Coaching Power. In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact.
2025-07-3127 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 372 - YPulse. IRL Events In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.
2025-07-2429 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 371 - Mike Peterson. Leading in the Age of Digital Disruption. In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today's workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for professionals facing disruption across industries.
2025-07-1728 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 370 - IJRM. Decoding Emoji Marketing.Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.
2025-07-1028 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 369 - David Hirshfeld. Startup Insights. In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons from his own entrepreneurial journey, including both a successful exit and a company that didn't make it.
2025-06-2627 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 368 - YPulse. Youth Behavior Insights. In this episode, YPulse's MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It's a revealing look at what's driving the next wave of digital habits.
2025-06-1926 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 367 - James Nord. Fohr & Influencer Marketing. Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.
2025-06-1227 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 366 - IJRM. The Power of Anticipation.In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how marketers can strategically leverage anticipation to enhance the customer experience.
2025-06-0526 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 365 - Mason Breeding. Gaming Influencers. This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.
2025-05-2927 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 364 - Doug Hall. Proactive Problem Solving. In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for identifying and resolving challenges using systems thinking. Inspired by Dr. W. Edwards Deming, Hall emphasizes engaged leadership and empowering those closest to the work. The conversation focuses on moving beyond simply fixing problems to proactively preventing them.
2025-05-2225 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 363 - YPulse. Ad Effectiveness and DEI. In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.
2025-05-1528 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 362 - Karpukhina & Wang. A Silly Strategy. Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.
2025-05-0826 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 361 - IJRM. Generative AI in Marketing. An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effectiveness in real-world ad campaigns. The conversation highlights the rapid development of AI in marketing and its potential to create "superhuman" imagery.
2025-05-0129 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 360 - Rana Faure. Making the Most of Photography. Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effective headshots, and create a compelling visual strategy for your business. Get advice on stock vs. custom photography, event coverage, and understanding image rights. Listen for practical tips for elevating your professional image.
2025-04-2425 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 359 - YPulse. Social Behaviors & 20s trends MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok's role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.
2025-04-1728 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 358 - Steve Kazanjian. AI-powered Social Marketing. Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.
2025-04-1028 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 357 - IJRM. Humans v. Hal (A meta-analysis of 20 yrs of research into consumers and AI) In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to build trust in AI solutions. The research reveals nuanced perspectives on how people perceive and interact with different types of AI in various contexts.
2025-04-0325 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 356 - Bringing B2C Creativity to the B2B World. In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.
2025-03-2726 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 355 - YPulse. Tweens.This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.
2025-03-2029 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 354 - Brad Farris. Scaling Agencies. In this interview, Brad Farris, a seasoned advisor with over 20 years of experience helping agencies scale their businesses to the $3-5 million range, discusses the unique challenges agencies face as they grow, particularly when trying to break through that crucial $1 million revenue mark. He offers invaluable insights into leadership, profitability, client acquisition, and team management.
2025-03-1329 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 353 - IJRM. The Creators' Dilemma: Authenticity v. Monetization. Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with creators effectively. Learn about maintaining authenticity in sponsored content and the future of social media marketing.
2025-03-0628 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 352 - Marissa McKool. Redefining Rest. Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work stress, redefining rest, and achieving sustainable work-life balance. Learn practical strategies to process emotions, challenge limiting beliefs, and embrace rest without guilt, ultimately boosting creativity and well-being.
2025-02-2728 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 351 - YPulse. Level Up Your Marketing Game. In this interview, YPulse's MaryLeigh Bliss discusses young consumers' gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marketing and social media's role in driving entertainment engagement. Learn which platforms and strategies resonate most today.
2025-02-2029 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 350 - Diane Schwartz. Navigating Communications. Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.
2025-02-1328 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 349 - IJRM. Luxury Branding and the Creator Economy.In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike. By fostering strategic partnerships with content creators, luxury brands can enhance brand perception while maintaining exclusivity and authenticity in the digital era.
2025-02-0629 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 348 - Jenny Wall. Media, Marketing & Advertising. Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.
2025-01-3027 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 347 - YPulse. Predictions for 2025. Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and pop culture. Find out how brands and marketers can stay ahead of the curve and effectively engage with these influential generations.
2025-01-2329 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 346 - Jennifer Gardner. The Art of Persuasion. In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to advance your ideas and become a more effective communicator, especially in high-stakes situations.
2025-01-1628 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 345 - IJRM. Creatrepreneurs.This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique business models. Gain valuable insights into the factors driving success in the creator economy and learn how marketers can effectively collaborate with these entrepreneurial content creators.
2025-01-0928 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 344 - Molly Neuman. CD Baby. This interview with Molly Neuman, President of CD Baby, explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music industry's evolution, the importance of representation and activism, and the challenges of balancing creativity and business. Gain insights into leadership, the democratization of music, and the ongoing struggle for equality in the industry.
2024-12-1927 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 343 - YPulse. Social Media Monitor. In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces.
2024-12-1227 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 342 - IJRM. Social Media in the Creator Economy. This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions about the future of the creator economy as a sustainable career path.
2024-12-0528 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 341 - YPulse. Subculture Spotlight. In this interview YPulse's MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.
2024-11-2127 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 340 - Kelly Biderman. Havoc Robotics and the Rise of Robot Fighting. In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL is moving robot fighting more mainstream. Biderman's success demonstrates how digital marketing strategies from entertainment and publishing can be effectively applied to new industries.
2024-11-1429 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 339 - IJRM. The Creator Economy. In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its complex dynamics.
2024-11-0725 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 338 - Lior Arussy. Dare to Author! In today's episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can empower ourselves to become the authors of our own stories.
2024-10-3129 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 337 - Dan Rua. Admiral. In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and building meaningful relationships with users. He sees Admiral playing a key role in helping publishers adapt to the changing digital landscape and thrive in the era of generative AI.
2024-10-2429 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 366 - YPulse. Young Consumers and Media & Entertainment. In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers' evolving preferences.
2024-10-1727 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 335 - Nick Martin. Direqt. In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI.
2024-10-1028 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 334 - IJRM. B2B Sales after Dropping the Ball. Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with clients. In today's episode, we speak with Dr. Stephanie Mangus, an associate professor of marketing at Baylor University, who specializes in sales, about Dr. Mangus's research on how B2B salespeople can recover after they "drop the ball" with their clients.
2024-10-0329 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 333 - Scott Mautz. The Mentally Strong Leader. Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.
2024-09-2627 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 332 - YPulse. Nano Creators, Tiny Titans. The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today's episode, Ypulse's Chief Content Officer, MaryLeigh Bliss, discusses the rise of nano creators and how brands can effectively engage with them.
2024-09-1929 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 331 - Madeline Miller. Navigating Burnout. In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders, particularly Gen Z and millennial women. She helps them take control of their careers, reduce burnout, and develop essential interpersonal skills and resilience. The discussion focuses on burnout and explores strategies for those who feel their work environment doesn't align with their values.
2024-09-1227 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 330 - IJRM. Color Complexity & Social Media Engagement. Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today's interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in images can significantly impact user engagement on social media platforms.
2024-09-0529 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 329 - Joshua Freedman. Virtual Connection Strategies. Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often impede relationship-building. In this episode, we explore the nuances of creating authentic connections online with Joshua Freedman, a best-selling author, master certified coach, and the co-founder and CEO of Six Seconds, a global emotional intelligence network. Joshua provides valuable insights into the importance of emotional intelligence in all forms of communication and shares practical strategies for cultivating strong professional relationships in a virtual work environment.
2024-08-2927 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 328 - Joshua Freedman. Beating Burnout.Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. It is a complex issue with emotional roots that extend beyond mere overwork. In today's episode Joshua Freedman, CEO of Six Seconds and expert on emotional intelligence and burnout, sheds light on the underlying causes of burnout and offers valuable strategies for prevention and management.
2024-08-2226 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 327 - YPulse. Vice & Indulgence. What are Gen Z and Millennials really getting up to?   YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.  
2024-08-1528 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 326 - Greg Harrison. AI & Creative Work. Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creativity.
2024-08-0830 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 325 - IJRM. Advertising's effects on Consumer Mindset & Sales. In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions.
2024-08-0128 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 324 - YPulse. Music, Experiences, and Young Consumers. In today's interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.
2024-07-2528 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 323 - Joshua Freedman. State of the Heart. Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman, a bestselling author, master certified coach, and co-founder and CEO of Six Seconds, shares the findings of their 2024 State of the Heart Report. This global study on emotional intelligence provides insightful data and trends relevant to individuals and organizations alike. By understanding, developing, and applying emotional intelligence skills, individuals and organizations can navigate the challenges of an emotional recession and work towards a more resilient and connected future.
2024-07-1827 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 322 - IJRM. How video conferencing promotes preferences for self-enhancement products. Today's interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior.  Dr. Huang's research brings to light insights about how videoconferencing can indirectly affect our purchasing decisions, particularly concerning self-enhancement products.
2024-07-1125 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 321 - Alyssa Gelbard. Employee Profile & Employer Brand. In today's interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success.
2024-06-2727 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 320 - YPulse. AI, Social Search Engines, & Young Consumers. In today's episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened by AI technologies. The emerging dynamics of AI and social media search are reshaping how young consumers interact with technology and make purchasing decisions...
2024-06-2025 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 319 - Irad Eyal. Quickture – cuts to the future with AI. In this interview, Irad Eyal talks about his latest venture, Quickture. Irad Eyal is an experienced entrepreneur and reality TV veteran. He has over 25 years of industry experience. He created successful shows like Bravo's "Southern Charm" and Netflix's "Floor is Lava." Quickture is an AI-powered storytelling platform. It is designed to revolutionize editing for professionals. Quickture helps editors and producers with modern media production and promises to make the process more efficient and creative.
2024-06-1326 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 318 - IJRM. Economic Consequences of Online Tracking Restrictions. In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today's guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works, the economic impact of different rules, and what the future of online advertising might look like.
2024-06-0627 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 317 - Amy Kean. Weirdos, Jargon & Genius. Amy Kean, the CEO and Creative Director of Good Shout, brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture. Her insights highlight the complexities and importance of genuine communication, creativity, and embracing diverse perspectives. Her humorous and critical take on industry practices encourages a reevaluation of how businesses operate and how we all interact with each other.
2024-05-3028 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 316 - YPulse. Understanding Young Consumers & Gaming. Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today's episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.
2024-05-2326 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 315 - Steve Flanagan Doesn't Play. Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan, a beacon of inspiration in the realm of career development. As a business development professional at Consigli Construction, Steve has embarked on a personal mission he calls "The Game," dedicated to helping individuals navigate their career and secure meaningful employment opportunities through LinkedIn. In essence, "The Game" represents a paradigm shift in career development, where the emphasis is placed not just on job hunting, but...
2024-05-1628 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 314 - Dr. Anastasia Kārkliņa Gabriel. Cultural Intelligence for Marketers. In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and strategist, delves into this topic in her insightful book, "Cultural Intelligence for Marketers." By embracing inclusivity, fostering community engagement, and staying attuned to evolving cultural trends, brands can create meaningful connections.
2024-05-0929 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 313 - IJRM. Seeing is Smelling. From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objects can influence consumer behavior. Today, we had the privilege of speaking with Zachary Estes, Professor of Marketing, Co-Director of the Behavioral Research Lab, and Director of the PhD in Management at Bayes Business School, City University of London, and Varun Sharma...
2024-05-0228 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 312 - Nick Childs. Get Emotional. In today's discussion, we delve into the journey of Nick Childs, a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT, an AI-powered content measurement engine. Through innovative biometric neuroscience methods, DIRT democratizes audience research, providing creators with valuable insights into audience engagement.
2024-04-2529 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 311 - YPulse. Decoding Word of Mouth. In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend report on word of mouth, shedding light on its nuances, impact, and implications for marketers eager to engage with young consumers.
2024-04-1829 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 310 - Felix Velarde. Scale at Speed. "It is possible for hindsight to inform future plans."   –  Felix Velarde, Scale at Speed   Navigating growth can be both exhilarating and challenging. To shed light on this journey, we speak with Felix Velarde, the visionary behind the groundbreaking book "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team." With decades of experience in entrepreneurship and digital agency leadership, Felix shares invaluable insights into the strategies and mindset required to scale businesses effectively, offering a holistic framework for navigating the complexities of business growth. By embracing strategic foresi...
2024-04-1130 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 309 - IJRM. Understanding Customer Success Management in B2B Industries. In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had the privilege of interviewing Bryan Hochstein, an associate professor of marketing at the University of Alabama.  CSM represents a paradigm shift in how businesses engage with their customers in B2B industries. By prioritizing customer success and aligning organizational strategies accordingly, companies can foster long-term relationships, drive customer satisfaction, a...
2024-04-0429 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 308 - Downtown Music Holdings: A Conversation with Andrew Bergman. Downtown Music Holdings exemplifies a modern approach to the music industry, prioritizing artist empowerment, technological innovation, and adaptive strategies. As the industry continues to evolve, Downtown remains committed to championing artists and fostering a thriving creative ecosystem. Today, we're exploring the transformative landscape of the music industry with Downtown Music Holdings's CEO, Andrew Bergman. With over two decades of experience in the music realm, Andrew offers insights into Downtown's evolution and its commitment to empowering artists in an ever-changing landscape.
2024-03-2826 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 307 - YPulse. All About Tweens. In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn't been any robust survey data available – until now.  Joining us to explore this topic is MaryLeigh Bliss, Chief Content Officer at YPulse, a leading authority on Gen Z and millennial opinions and behaviors. Their latest report is based on a research survey they conducted directly with tweens, aged eight to twelve, and it provides valua...
2024-03-2129 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 306 - David Schweidel. Generative AI in Advertising. In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel, the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Business School, shares insightful research-based perspectives on current possibilities and future trajectories.  The integration of generative AI into advertising marks a profound shift in how brands conceive and execute marketing campaigns. The integration of generative AI into advertising heralds a paradigm shift in how brands conceptualize and execute marketing campaigns. B...
2024-03-1426 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 305 - IJRM. B2B Sales & Dealing with Dissent. In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within buying centers. By understanding the nuances of dissent and employing adaptive strategies, sales professionals can enhance their effectiveness and drive successful...
2024-03-0726 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 304 - Scott Edwards. The Art of Creative Management. In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business goals. Effective creative management entails navigating the complexities of entertainment marketing by fostering a culture of trust, empowerment, and innovation, allowing teams to deliver campaigns that captivate audiences and drive business success.
2024-02-2931 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 303 - Ofer Sharone. The Unemployment Trap. Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and supportive society for those navigating the challenges of unemployment. Today we're speaking with Professor Ofer Sharone, a sociologist at UMass Amherst and author of "The Stigma Trap," we delve into the complex issue of long-term unemployment. The conversation shed light on various biases and challenges faced by individuals navigating the...
2024-02-2235 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 302 - YPulse. Young Consumers & Media Consumption. In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape.
2024-02-1527 minUp Next with Gabriella Mirabelli
Up Next with Gabriella MirabelliUN 301 - Evan Shapiro. Ruthlessly Honest. Today's guest is Evan Shapiro, a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change.  The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to embracing diversity and adapting to changing consumer behaviors, Evan offers valuable guidance for navigating the evolving media landscape. As the industry continues to evolve, his forward-thinking approach serves as a beacon for those seeking to thrive in an ever-changing environment.
2024-02-0827 minPerfetti sconosciuti - il podcast
Perfetti sconosciuti - il podcastEP018 - "Oltre lo sguardo", "Il passero" e "Il cuore serve" di Maria Gabriella Mirabelli (#poesia #drammatico)L’AUTRICE DI OGGI Maria Gabriella Mirabelli nasce a La Spezia il 27 gennaio del 1948. Ancora bambina si trasferisce a Milano con la famiglia. Appassionata di studi classici e in particolar modo della letteratura dei Miti greci, inizia a scrivere poesie in un periodo particolare della sua vita. È madre, moglie, figlia, sorella, tutti ruoli importanti che tuttavia l'hanno allontanata da se stessa. Con la poesia si riappropria della sua identità. I BRANI DI OGGI “Oltre lo sguardo” - Il coraggio di comprendere davvero cosa si cela nell'animo altrui. “Il passero” - L'importanza dei gesti ch...
2023-10-2405 minThe Daily Brief Podcast | Promax
The Daily Brief Podcast | PromaxGabriella Mirabelli on the Young and the BrandlessIn this episode, Promax Europe speaker Gabriella Mirabelli speaks to how Gen Z and millennial audiences find their content and whether they know the brands associated with that content, as well as trends in the digital space that will enhance engagement and discoverability.
2019-04-2528 minGrowth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction
Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and DirectionHow to Connect with Your Target Audience and Leverage Strategic Thinking with Gabriella Mirabelli [PODCAST 153]What would it be worth to you, if you were able to get inside the heart and mind of your potential clients? What if you knew the behaviors of your target audience as well or better than they do? Imagine the potential impact that kind of insight could have for you and your organization! Today's conversation is with Gabriella Mirabelli. Gabriella is the CEO and co-founder of Anatomy Media, Inc., a New York based creative boutique and consultancy specializing in the promotion and marketing of entertainment brands. Gabriella is a strategist and an award-winning creative thinker with...
2018-02-0537 minNothing Off Limits®
Nothing Off Limits®Gabriella Mirabelli On the Media Consumption Habits of Young MillennialsGabriella Mirabelli, CEO of ANATOMY, an award-winning NY creative agency and branding consultancy, joins NOL to discuss how the practices of media brands intersect with the media consumption habits of young Millennials, ages 18-22. Her most recent report “Millennials At the Gate” examines the streaming, ad blocking and piracy habits of this extremely influential consumer segment, and has been cited in major publications such as Forbes, Yahoo Finance and more. Gabriella is also the host of The Up Next Podcast, where she talks with the brightest disruptors and risk takers from Hollywood, Wall Street and beyond. This week she is goin...
2017-06-0531 minThe Pivotal Leader
The Pivotal Leader028: Gabriella Mirabelli, CEO, Anatomy“Hiring is casting. If the film is poorly cast and the actor can’t act, you won’t get there.” - Gabriella Mirabelli In this episode of The Pivotal Leader Gina Trimarco spoke to Gabriella Mirabelli, the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovato...
2017-05-0944 minThe Archive of Awesome
The Archive of Awesome140: Millennials in the Workplace: Myth vs. Fact with Gabriella MirabelliEntertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce.   You'll Learn: Critical distinctions for workplace motivation Behavioral insights from surveying 2,500 millennials What you can learn from 18 to 24-year-olds   About Gabriella: Gabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks...
2017-04-1022 minOn Brand with Nick Westergaard
On Brand with Nick WestergaardMillennial Marketing and Media Brands with Gabriella Mirabelli"You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast. About Gabriella MirabelliGabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed...
2017-01-2336 min