Shows
Up Next with Gabriella MirabelliUN 369 - David Hirshfeld. Startup Insights. In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons from his own entrepreneurial journey, including both a successful exit and a company that didn’t make it.
2025-06-2627 minUp Next with Gabriella MirabelliUN 368 - YPulse. Youth Behavior Insights. In this episode, YPulse’s MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It’s a revealing look at what’s driving the next wave of digital habits.
2025-06-1926 minUp Next with Gabriella MirabelliUN 367 - James Nord. Fohr & Influencer Marketing. Influencer marketing isn’t just a trend, it’s becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.
2025-06-1227 minUp Next with Gabriella MirabelliUN 366 - IJRM. The Power of Anticipation.In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how marketers can strategically leverage anticipation to enhance the customer experience.
2025-06-0526 minUp Next with Gabriella MirabelliUN 365 - Mason Breeding. Gaming Influencers. This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.
2025-05-2927 minUp Next with Gabriella MirabelliUN 364 - Doug Hall. Proactive Problem Solving. In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for identifying and resolving challenges using systems thinking. Inspired by Dr. W. Edwards Deming, Hall emphasizes engaged leadership and empowering those closest to the work. The conversation focuses on moving beyond simply fixing problems to proactively preventing them.
2025-05-2225 minUp Next with Gabriella MirabelliUN 363 - YPulse. Ad Effectiveness and DEI. In this interview, YPulse’s MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers’ strong commitment to DEI.
2025-05-1528 minUp Next with Gabriella MirabelliUN 362 - Karpukhina & Wang. A Silly Strategy. Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.
2025-05-0826 minUp Next with Gabriella MirabelliUN 361 - IJRM. Generative AI in Marketing. An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effectiveness in real-world ad campaigns. The conversation highlights the rapid development of AI in marketing and its potential to create "superhuman" imagery.
2025-05-0129 minUp Next with Gabriella MirabelliUN 360 - Rana Faure. Making the Most of Photography. Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effective headshots, and create a compelling visual strategy for your business. Get advice on stock vs. custom photography, event coverage, and understanding image rights. Listen for practical tips for elevating your professional image.
2025-04-2425 minUp Next with Gabriella MirabelliUN 359 - YPulse. Social Behaviors & 20s trends MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok’s role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.
2025-04-1728 minUp Next with Gabriella MirabelliUN 358 - Steve Kazanjian. AI-powered Social Marketing. Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.
2025-04-1028 minUp Next with Gabriella MirabelliUN 357 - IJRM. Humans v. Hal (A meta-analysis of 20 yrs of research into consumers and AI) In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to build trust in AI solutions. The research reveals nuanced perspectives on how people perceive and interact with different types of AI in various contexts.
2025-04-0325 minUp Next with Gabriella MirabelliUN 356 - Bringing B2C Creativity to the B2B World. In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.
2025-03-2726 minUp Next with Gabriella MirabelliUN 355 - YPulse. Tweens.This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.
2025-03-2029 minUp Next with Gabriella MirabelliUN 354 - Brad Farris. Scaling Agencies. In this interview, Brad Farris, a seasoned advisor with over 20 years of experience helping agencies scale their businesses to the $3-5 million range, discusses the unique challenges agencies face as they grow, particularly when trying to break through that crucial $1 million revenue mark. He offers invaluable insights into leadership, profitability, client acquisition, and team management.
2025-03-1329 minUp Next with Gabriella MirabelliUN 353 - IJRM. The Creators’ Dilemma: Authenticity v. Monetization. Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with creators effectively. Learn about maintaining authenticity in sponsored content and the future of social media marketing.
2025-03-0628 minUp Next with Gabriella MirabelliUN 352 - Marissa McKool. Redefining Rest. Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work stress, redefining rest, and achieving sustainable work-life balance. Learn practical strategies to process emotions, challenge limiting beliefs, and embrace rest without guilt, ultimately boosting creativity and well-being.
2025-02-2728 minUp Next with Gabriella MirabelliUN 351 - YPulse. Level Up Your Marketing Game. In this interview, YPulse's MaryLeigh Bliss discusses young consumers’ gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marketing and social media's role in driving entertainment engagement. Learn which platforms and strategies resonate most today.
2025-02-2029 minUp Next with Gabriella MirabelliUN 350 - Diane Schwartz. Navigating Communications. Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.
2025-02-1328 minUp Next with Gabriella MirabelliUN 349 - IJRM. Luxury Branding and the Creator Economy.In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike. By fostering strategic partnerships with content creators, luxury brands can enhance brand perception while maintaining exclusivity and authenticity in the digital era.
2025-02-0629 minUp Next with Gabriella MirabelliUN 348 - Jenny Wall. Media, Marketing & Advertising. Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.
2025-01-3027 min
Up Next with Gabriella MirabelliUN 347 - YPulse. Predictions for 2025. Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and pop culture. Find out how brands and marketers can stay ahead of the curve and effectively engage with these influential generations.
2025-01-2329 minUp Next with Gabriella MirabelliUN 346 - Jennifer Gardner. The Art of Persuasion. In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to advance your ideas and become a more effective communicator, especially in high-stakes situations.
2025-01-1628 minUp Next with Gabriella MirabelliUN 345 - IJRM. Creatrepreneurs.This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique business models. Gain valuable insights into the factors driving success in the creator economy and learn how marketers can effectively collaborate with these entrepreneurial content creators.
2025-01-0928 minUp Next with Gabriella MirabelliUN 344 - Molly Neuman. CD Baby. This interview with Molly Neuman, President of CD Baby, explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music industry's evolution, the importance of representation and activism, and the challenges of balancing creativity and business. Gain insights into leadership, the democratization of music, and the ongoing struggle for equality in the industry.
2024-12-1927 minUp Next with Gabriella MirabelliUN 343 - YPulse. Social Media Monitor. In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces.
2024-12-1227 minUp Next with Gabriella MirabelliUN 342 - IJRM. Social Media in the Creator Economy. This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions about the future of the creator economy as a sustainable career path.
2024-12-0528 minUp Next with Gabriella MirabelliUN 341 - YPulse. Subculture Spotlight. In this interview YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.
2024-11-2127 minUp Next with Gabriella MirabelliUN 340 - Kelly Biderman. Havoc Robotics and the Rise of Robot Fighting. In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL is moving robot fighting more mainstream. Biderman's success demonstrates how digital marketing strategies from entertainment and publishing can be effectively applied to new industries.
2024-11-1429 minUp Next with Gabriella MirabelliUN 339 - IJRM. The Creator Economy. In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its complex dynamics.
2024-11-0725 minUp Next with Gabriella MirabelliUN 338 - Lior Arussy. Dare to Author! In today’s episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can empower ourselves to become the authors of our own stories.
2024-10-3129 minUp Next with Gabriella MirabelliUN 337 - Dan Rua. Admiral. In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and building meaningful relationships with users. He sees Admiral playing a key role in helping publishers adapt to the changing digital landscape and thrive in the era of generative AI.
2024-10-2429 minUp Next with Gabriella MirabelliUN 366 - YPulse. Young Consumers and Media & Entertainment. In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers’ evolving preferences.
2024-10-1727 minUp Next with Gabriella MirabelliUN 335 - Nick Martin. Direqt. In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI.
2024-10-1028 minUp Next with Gabriella MirabelliUN 334 - IJRM. B2B Sales after Dropping the Ball. Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with clients. In today’s episode, we speak with Dr. Stephanie Mangus, an associate professor of marketing at Baylor University, who specializes in sales, about Dr. Mangus's research on how B2B salespeople can recover after they "drop the ball" with their clients.
2024-10-0329 minUp Next with Gabriella MirabelliUN 333 - Scott Mautz. The Mentally Strong Leader. Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.
2024-09-2627 minUp Next with Gabriella MirabelliUN 332 - YPulse. Nano Creators, Tiny Titans. The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today’s episode, Ypulse's Chief Content Officer, MaryLeigh Bliss, discusses the rise of nano creators and how brands can effectively engage with them.
2024-09-1929 minUp Next with Gabriella MirabelliUN 331 - Madeline Miller. Navigating Burnout. In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders, particularly Gen Z and millennial women. She helps them take control of their careers, reduce burnout, and develop essential interpersonal skills and resilience. The discussion focuses on burnout and explores strategies for those who feel their work environment doesn't align with their values.
2024-09-1227 minUp Next with Gabriella MirabelliUN 330 - IJRM. Color Complexity & Social Media Engagement. Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in images can significantly impact user engagement on social media platforms.
2024-09-0529 minUp Next with Gabriella MirabelliUN 329 - Joshua Freedman. Virtual Connection Strategies. Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often impede relationship-building. In this episode, we explore the nuances of creating authentic connections online with Joshua Freedman, a best-selling author, master certified coach, and the co-founder and CEO of Six Seconds, a global emotional intelligence network. Joshua provides valuable insights into the importance of emotional intelligence in all forms of communication and shares practical strategies for cultivating strong professional relationships in a virtual work environment.
2024-08-2927 minUp Next with Gabriella MirabelliUN 328 - Joshua Freedman. Beating Burnout.Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. It is a complex issue with emotional roots that extend beyond mere overwork. In today’s episode Joshua Freedman, CEO of Six Seconds and expert on emotional intelligence and burnout, sheds light on the underlying causes of burnout and offers valuable strategies for prevention and management.
2024-08-2226 minUp Next with Gabriella MirabelliUN 327 - YPulse. Vice & Indulgence. What are Gen Z and Millennials really getting up to? YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.
2024-08-1528 minUp Next with Gabriella MirabelliUN 326 - Greg Harrison. AI & Creative Work. Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creativity.
2024-08-0830 minUp Next with Gabriella MirabelliUN 325 - IJRM. Advertising’s effects on Consumer Mindset & Sales. In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions.
2024-08-0128 minUp Next with Gabriella MirabelliUN 324 - YPulse. Music, Experiences, and Young Consumers. In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.
2024-07-2528 minUp Next with Gabriella MirabelliUN 323 - Joshua Freedman. State of the Heart. Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman, a bestselling author, master certified coach, and co-founder and CEO of Six Seconds, shares the findings of their 2024 State of the Heart Report. This global study on emotional intelligence provides insightful data and trends relevant to individuals and organizations alike. By understanding, developing, and applying emotional intelligence skills, individuals and organizations can navigate the challenges of an emotional recession and work towards a more resilient and connected future.
2024-07-1827 minUp Next with Gabriella MirabelliUN 322 - IJRM. How video conferencing promotes preferences for self-enhancement products. Today’s interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior. Dr. Huang's research brings to light insights about how videoconferencing can indirectly affect our purchasing decisions, particularly concerning self-enhancement products.
2024-07-1125 minUp Next with Gabriella MirabelliUN 321 - Alyssa Gelbard. Employee Profile & Employer Brand. In today’s interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success.
2024-06-2727 minUp Next with Gabriella MirabelliUN 320 - YPulse. AI, Social Search Engines, & Young Consumers. In today’s episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened by AI technologies. The emerging dynamics of AI and social media search are reshaping how young consumers interact with technology and make purchasing de...
2024-06-2025 minUp Next with Gabriella MirabelliUN 319 - Irad Eyal. Quickture – cuts to the future with AI. In this interview, Irad Eyal talks about his latest venture, Quickture. Irad Eyal is an experienced entrepreneur and reality TV veteran. He has over 25 years of industry experience. He created successful shows like Bravo's "Southern Charm" and Netflix's "Floor is Lava.” Quickture is an AI-powered storytelling platform. It is designed to revolutionize editing for professionals. Quickture helps editors and producers with modern media production and promises to make the process more efficient and creative.
2024-06-1326 minUp Next with Gabriella MirabelliUN 318 - IJRM. Economic Consequences of Online Tracking Restrictions. In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works, the economic impact of different rules, and what the future of online advertising might look like.
2024-06-0627 minUp Next with Gabriella MirabelliUN 317 - Amy Kean. Weirdos, Jargon & Genius. Amy Kean, the CEO and Creative Director of Good Shout, brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture. Her insights highlight the complexities and importance of genuine communication, creativity, and embracing diverse perspectives. Her humorous and critical take on industry practices encourages a reevaluation of how businesses operate and how we all interact with each other.
2024-05-3028 minUp Next with Gabriella MirabelliUN 316 - YPulse. Understanding Young Consumers & Gaming. Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.
2024-05-2326 minUp Next with Gabriella MirabelliUN 315 - Steve Flanagan Doesn’t Play. Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan, a beacon of inspiration in the realm of career development. As a business development professional at Consigli Construction, Steve has embarked on a personal mission he calls "The Game," dedicated to helping individuals navigate their career and secure meaningful employment opportunities through LinkedIn. In essence, "The Game" represents a paradigm shift in career development, where the emphasis is placed not just on job hunting, but...
2024-05-1628 minUp Next with Gabriella MirabelliUN 314 - Dr. Anastasia Kārkliņa Gabriel. Cultural Intelligence for Marketers. In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and strategist, delves into this topic in her insightful book, "Cultural Intelligence for Marketers." By embracing inclusivity, fostering community engagement, and staying attuned to evolving cultural trends, brands can create meaningful connections.
2024-05-0929 minUp Next with Gabriella MirabelliUN 313 - IJRM. Seeing is Smelling. From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objects can influence consumer behavior. Today, we had the privilege of speaking with Zachary Estes, Professor of Marketing, Co-Director of the Behavioral Research Lab, and Director of the PhD in Management at Bayes Business School, City University of London, and Varun Sharma...
2024-05-0228 minUp Next with Gabriella MirabelliUN 312 - Nick Childs. Get Emotional. In today's discussion, we delve into the journey of Nick Childs, a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT, an AI-powered content measurement engine. Through innovative biometric neuroscience methods, DIRT democratizes audience research, providing creators with valuable insights into audience engagement.
2024-04-2529 minUp Next with Gabriella MirabelliUN 311 - YPulse. Decoding Word of Mouth. In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend report on word of mouth, shedding light on its nuances, impact, and implications for marketers eager to engage with young consumers.
2024-04-1829 minUp Next with Gabriella MirabelliUN 310 - Felix Velarde. Scale at Speed. ”It is possible for hindsight to inform future plans.” – Felix Velarde, Scale at Speed Navigating growth can be both exhilarating and challenging. To shed light on this journey, we speak with Felix Velarde, the visionary behind the groundbreaking book "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team." With decades of experience in entrepreneurship and digital agency leadership, Felix shares invaluable insights into the strategies and mindset required to scale businesses effectively, offering a holistic framework for navigating the complexities of business growth. By embracing strategic foresight...
2024-04-1130 minUp Next with Gabriella MirabelliUN 309 - IJRM. Understanding Customer Success Management in B2B Industries. In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had the privilege of interviewing Bryan Hochstein, an associate professor of marketing at the University of Alabama. CSM represents a paradigm shift in how businesses engage with their customers in B2B industries. By prioritizing customer success and aligning organizational strategies accordingly, companies can foster long-term relationships, drive customer satisfaction, a...
2024-04-0429 minUp Next with Gabriella MirabelliUN 308 - Downtown Music Holdings: A Conversation with Andrew Bergman. Downtown Music Holdings exemplifies a modern approach to the music industry, prioritizing artist empowerment, technological innovation, and adaptive strategies. As the industry continues to evolve, Downtown remains committed to championing artists and fostering a thriving creative ecosystem. Today, we're exploring the transformative landscape of the music industry with Downtown Music Holdings’s CEO, Andrew Bergman. With over two decades of experience in the music realm, Andrew offers insights into Downtown's evolution and its commitment to empowering artists in an ever-changing landscape.
2024-03-2826 minUp Next with Gabriella MirabelliUN 307 - YPulse. All About Tweens. In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn’t been any robust survey data available – until now. Joining us to explore this topic is MaryLeigh Bliss, Chief Content Officer at YPulse, a leading authority on Gen Z and millennial opinions and behaviors. Their latest report is based on a research survey they conducted directly with tweens, aged eight to twelve, and it provide...
2024-03-2129 minUp Next with Gabriella MirabelliUN 306 - David Schweidel. Generative AI in Advertising. In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel, the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Business School, shares insightful research-based perspectives on current possibilities and future trajectories. The integration of generative AI into advertising marks a profound shift in how brands conceive and execute marketing campaigns. The integration of generative AI into advertising heralds a paradigm shift in how brands conceptualize and execute marketing campaigns. B...
2024-03-1426 minUp Next with Gabriella MirabelliUN 305 - IJRM. B2B Sales & Dealing with Dissent. In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within buying centers. By understanding the nuances of dissent and employing adaptive strategies, sales professionals can enhance their effectiveness and drive successful...
2024-03-0726 minUp Next with Gabriella MirabelliUN 304 - Scott Edwards. The Art of Creative Management. In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business goals. Effective creative management entails navigating the complexities of entertainment marketing by fostering a culture of trust, empowerment, and innovation, allowing teams to deliver campaigns that captivate audiences and drive business success.
2024-02-2931 minUp Next with Gabriella MirabelliUN 303 - Ofer Sharone. The Unemployment Trap. Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and supportive society for those navigating the challenges of unemployment. Today we’re speaking with Professor Ofer Sharone, a sociologist at UMass Amherst and author of "The Stigma Trap," we delve into the complex issue of long-term unemployment. The conversation shed light on various biases and challenges faced by individuals navigating th...
2024-02-2235 minUp Next with Gabriella MirabelliUN 302 - YPulse. Young Consumers & Media Consumption. In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape.
2024-02-1527 minUp Next with Gabriella MirabelliUN 301 - Evan Shapiro. Ruthlessly Honest. Today’s guest is Evan Shapiro, a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change. The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to embracing diversity and adapting to changing consumer behaviors, Evan offers valuable guidance for navigating the evolving media landscape. As the industry continues to evolve, his forward-thinking approach serves as a beacon for those seeking to thrive in an ever-changing environment.
2024-02-0827 minUp Next with Gabriella MirabelliUN 300 - IJRM. Layoff Announcements & Brand Strength. Today’s episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication in shaping brand perception, companies can navigate layoffs more effectively while safeguarding their brand reputation in the long run.
2024-02-0130 minUp Next with Gabriella MirabelliUN 299 - amp Sound Branding. Super Sonic Branding. In today’s interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identity are likely to leave a lasting impression on consumers. Some key takeaways: The Rise of Sensory Marketing: With the advent of technology like sm...
2024-01-2524 minUp Next with Gabriella MirabelliUN 298 - YPulse. Your Social Media Playbook. In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers. Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms. The Next Big Thing. Experiment with new platforms ... but don't put all of your eggs into the latest trend basket. All About Authenticity. Timeliness matters. Empower your social media teams to adapt, respond, and...
2024-01-1827 minUp Next with Gabriella MirabelliUN 297 - IJRM. Ideation & Innovation. In today’s podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing generative AI tools can shape the future of ideation and market success.
2024-01-1127 minUp Next with Gabriella MirabelliUN 296 - YPulse. The Truth About Young Consumers & Gaming. In today’s episode MaryLeigh Bliss, Chief Content Officer at YPulse, delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives. Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young women participating. Gamers Are Hardcore Enthusiasts. False. Self-identifying as a gamer doesn't necessarily correlate with how frequently one plays. While 95% of young people play video or mobile games, only 66% identify as gamers. Gamers Are Only Interested in Violent Games. False. The gaming lan...
2023-12-2125 minUp Next with Gabriella MirabelliUN 295 - William Tincup. Marketing Yourself & Understanding ATS. In today’s episode William Tincup, President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills. Key Discussion Points: What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how you are ranked for recruiters. How you can adjust your resume and LinkedIn profile to help lessen ageism's impact. Why you shouldn’t ‘Spray and Pray’ when applying for a new position and how generative AI can help make the proce...
2023-12-1427 minUp Next with Gabriella MirabelliUN 294 - IJRM. Marketing & Generative AI. In today’s podcast marketing expert Martin Schreier, Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvement in the creative process, and a thoughtful approach to the evolving landscape of AI in both academia and marketing. Key Points: Transparency in AI: Generative AI holds great potential for research, however, it's crucial to be transparent when using it to uphold academic int...
2023-12-0729 minUp Next with Gabriella MirabelliUN 293 - YPulse. Capturing Gen Z & Millennial Attention.Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse’s Chief Content Officer, MaryLeigh Bliss, explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extraordinary, with user rates among young people jumping from 5% in 2019 to 53% in 2022. Generational Preferences: TikTok is the preferred platform for Gen Z, with nearly 75% using it, but it's the third choice for Millennials. Twitter's Limited Effect: Twitter is less...
2023-11-3028 minUp Next with Gabriella MirabelliUN 292 - Patrick Esposito. The Structure of Success.Patrick Esposito, author and CEO, illuminates the path to entrepreneurial success. His book, "The Structure of Success," serves as a practical manual for small and mid-sized businesses. In today’s interview he flips the script, diving into failure — and how entrepreneurs can avoid it. Highlights from the interview: Factors leading to Business Failure: Esposito identifies five major causes for small and medium-sized businesses' downfall: Disputes between co-owners. Inability to evolve the business model. Execution failure during a merger, acquisition, or sale. Inadequate internal infrastructure. Ineffective disaster management. Tackling the challenges: Esposito provides sage advice for each business...
2023-11-1630 minUp Next with Gabriella MirabelliUN 291 - Koen Pauwels. Strategies for a Successful Marketing Mix. In the ever-evolving field of marketing, the challenge has always been optimizing the marketing mix. We were fortunate to discuss this complex topic with Prof. Koen Pauwels, a renowned marketing expert at Northeastern University and co-founder of the Data Initiative. His insight provided us with valuable guidance on how to approach and refine our marketing strategies. Topics discussed: The Power of a Framework: Input, Throughput, and Output Use a basic framework for marketing mix optimization: input, throughput, and output. Align marketing goals with business objectives to chart a path to success. Understand business goals like gr...
2023-11-0927 minUp Next with Gabriella MirabelliUN 290 - IJRM. Dynamics in Promoting Sustainable Behavior. In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions. Key Points: Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions. Energy-effort correlation: High energy levels combined with genuine willingness reduce perceived effort in sustainable practices. Energizing consumers: Creating energetic environments can facilitate greater consumer participation in sustainable behavior.
2023-11-0226 minUp Next with Gabriella MirabelliUN 289 - YPulse. Young Consumers & Media Consumption. In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials. Some highlights that were discussed: Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu. When forced to pick between streaming services and social media, 54% of young consumers choose streaming services. Social platforms are critical to content discovery, with 63% of...
2023-10-2629 min
Perfetti sconosciuti - il podcastEP018 - "Oltre lo sguardo", "Il passero" e "Il cuore serve" di Maria Gabriella Mirabelli (#poesia #drammatico)L’AUTRICE DI OGGI
Maria Gabriella Mirabelli nasce a La Spezia il 27 gennaio del 1948. Ancora bambina si trasferisce a Milano con la famiglia. Appassionata di studi classici e in particolar modo della letteratura dei Miti greci, inizia a scrivere poesie in un periodo particolare della sua vita. È madre, moglie, figlia, sorella, tutti ruoli importanti che tuttavia l'hanno allontanata da se stessa. Con la poesia si riappropria della sua identità.
I BRANI DI OGGI
“Oltre lo sguardo” - Il coraggio di comprendere davvero cosa si cela nell'animo altrui.
“Il passero” - L'importanza dei gesti ch...
2023-10-2405 minUp Next with Gabriella MirabelliUn 288 - Todd Rogers. Writing for Busy Readers.In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers, Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood. Here are some of the topics covered: Less is More: Everyone is skimming. Limit word usage and stick to the core ideas. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you want to convey. Use Formatting to Direct Your Reader: Headlines are signposts for...
2023-10-1929 minUp Next with Gabriella MirabelliUN 287 - Cortney Harding. How We’ll BLANK Next. In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences. Topics include: Futurist Timeframes: Think in terms of a 5-to-10-year time horizon. Further spans lapse into the realm of science fiction due to unpredictability. Ethical Considerations: Explore ethical implications of recreating loved ones or past relationships within the Metaverse, highlighting the need for protocols and consent mechanisms. AI Assistance: AI could potentially alleviate mundane tasks and facilitate mo...
2023-10-1229 minUp Next with Gabriella MirabelliUN 286 - IJRM. Evaluating Targeted Ads.Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape. Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!
2023-10-0526 minUp Next with Gabriella MirabelliUN 285 - YPulse. Gen Z’s Most Authentic Brands. In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers. Takeaways include: Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the past year, from July to July, giving us a snapshot of how authentic brands were perceived during that time. Components of Brand Authenticity: Authenticity, as...
2023-09-2825 minUp Next with Gabriella MirabelliUN 284 - Don’t Wait For Someone Else to Fix It. ”… leadership intelligence and its eight related essentials are not some fuzzy, high-level concepts. Leadership intelligence is about taking deliberate, concrete action steps. That is why we call leadership intelligence an “action sport.” – Doug Lennick & Chuck Wachendorfer, Don’t Wait for Someone Else to Fix It In today’s podcast Doug Lennick and Chuck Wachendorfer discuss their new book, Don’t Wait for Someone Else to Fix It, and some of the essential things people need to do to enhance their impact at work, home and anywhere else that they need to show up. Topics include:...
2023-09-2129 minUp Next with Gabriella MirabelliUN 283 - Laura Gassner Otting. Wonderhell.”It was electrifying. It was wonderful. But it was also anxiety-provoking. It was stress-inducing. It was hell. It was wonderful. And it was hell. … I was in Wonderhell” – Laura Gassner Otting, Wonderhell In today’s podcast Laura Glassner Otting discusses her new book, Wonderhell. Topics include: Who defines success. The importance of practice.
2023-09-1429 minUp Next with Gabriella MirabelliUN 282 - IJRM. Consumers & Anthropomorphic Products. Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers. In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we see more anthropomorphic products in particular markets. Key items explored: Cultural Influence: How cultural traits play a significant role in shaping consumer preferences for anthropomorphic pro...
2023-09-0727 minUp Next with Gabriella MirabelliUN 282 - Allen Adamson. Seeing the How. “The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How In today’s podcast Allen Adamson, a renowned branding expert, co-founder of MetaForce and author of Seeing The How, brings his unique insights to the forefront, shedding light on how marketers can thrive in today's dynamic landscape. Key topics discusse...
2023-08-3126 minUp Next with Gabriella MirabelliUN 280 - Dr. Randal Pinkett. Data-Driven DEI. “What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.” – Dr. Randal Pinkett, Data-Driven DEI In today’s podcast Dr. Randal Pinkett discusses his new book, Data-Driven DEI, and some of the practical steps businesses and leaders can take to improve their organization’s culture, climate, policies, and practices. Topics include: The imp...
2023-08-2427 minUp Next with Gabriella MirabelliUN 279 - YPulse. Young Consumers in Western Europe. In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of racism and social unrest in Western Europe and the lingering impact of World War II. Why, in Western Europe, sabbaticals aren’t just for academics.
2023-08-1725 min
The Daily Brief Podcast | PromaxGabriella Mirabelli on the Young and the BrandlessIn this episode, Promax Europe speaker Gabriella Mirabelli speaks to how Gen Z and millennial audiences find their content and whether they know the brands associated with that content, as well as trends in the digital space that will enhance engagement and discoverability.
2019-04-2528 min
Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and DirectionHow to Connect with Your Target Audience and Leverage Strategic Thinking with Gabriella Mirabelli [PODCAST 153]What would it be worth to you, if you were able to get inside the heart and mind of your potential clients? What if you knew the behaviors of your target audience as well or better than they do? Imagine the potential impact that kind of insight could have for you and your organization! Today’s conversation is with Gabriella Mirabelli. Gabriella is the CEO and co-founder of Anatomy Media, Inc., a New York based creative boutique and consultancy specializing in the promotion and marketing of entertainment brands. Gabriella is a strategist and an award-winning creative thinker with...
2018-02-0537 min
Nothing Off Limits®Gabriella Mirabelli On the Media Consumption Habits of Young MillennialsGabriella Mirabelli, CEO of ANATOMY, an award-winning NY creative agency and branding consultancy, joins NOL to discuss how the practices of media brands intersect with the media consumption habits of young Millennials, ages 18-22.
Her most recent report “Millennials At the Gate” examines the streaming, ad blocking and piracy habits of this extremely influential consumer segment, and has been cited in major publications such as Forbes, Yahoo Finance and more.
Gabriella is also the host of The Up Next Podcast, where she talks with the brightest disruptors and risk takers from Hollywood, Wall Street and beyond.
This week she is goin...
2017-06-0531 min
The Pivotal Leader028: Gabriella Mirabelli, CEO, Anatomy“Hiring is casting. If the film is poorly cast and the actor can’t act, you won’t get there.” - Gabriella Mirabelli In this episode of The Pivotal Leader Gina Trimarco spoke to Gabriella Mirabelli, the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovato...
2017-05-0944 min
The Archive of Awesome140: Millennials in the Workplace: Myth vs. Fact with Gabriella MirabelliEntertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce. You'll Learn: Critical distinctions for workplace motivation Behavioral insights from surveying 2,500 millennials What you can learn from 18 to 24-year-olds About Gabriella: Gabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks...
2017-04-1022 min
How to Be Awesome at Your Job140: Millennials in the Workplace: Myth vs. Fact with Gabriella MirabelliEntertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce.You’ll Learn:Critical distinctions for workplace motivationBehavioral insights from surveying 2,500 millennialsWhat you can learn from 18 to 24-year-oldsAbout GabriellaGabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she tal...
2017-04-0722 min
How to Be Awesome at Your Job140: Millennials in the Workplace: Myth vs. Fact with Gabriella MirabelliEntertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce.You’ll Learn:Critical distinctions for workplace motivationBehavioral insights from surveying 2,500 millennialsWhat you can learn from 18 to 24-year-oldsAbout GabriellaGabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks about the next innovations in media.Items Mentioned in this Sh...
2017-04-0722 min
On Brand with Nick WestergaardMillennial Marketing and Media Brands with Gabriella Mirabelli"You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast. About Gabriella MirabelliGabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed...
2017-01-2336 min