Shows
AMPUP Your Digital MarketingEpisode #144 - The Struggles of Transitioning Your Digital Marketing EffortsYou may have heard this before, but this year has been unlike any other, and it has forced marketers to boost their digital marketing efforts. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Winfried Schultz, VP of EMEA Marketing at Teradata, a provider of database and analytics software and services. They discuss the transition to stronger virtual and digital marketing efforts from in-person marketing. What you’ll learn: The challenges of transitioning to a strictly digital marketing strategy. How to overcome your digital marketing challenges. What mar...2020-08-1824 minAMPUP Your Digital MarketingEpisode #143 - How One Marketer Built a Personal Brand on LinkedIn in Just 8 MonthsBuilding your personal brand on social media might seem like an impossible task. What do you post? How do you get it to resonate? What do you offer? Should you use video or a different type of content. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan, a software platform for trades. They discuss how Daniel built up his personal brand on LinkedIn in less than 8 months to the point where his simple, short, text-based posts consistently garners him hundreds of...2020-08-1122 minAMPUP Your Digital MarketingEpisode #142 - Should You Advertise on TikTok?You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost, an email intelligence software company. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. What you’ll learn: What are the TikTok privacy concerns? ...2020-08-0421 min
Roman Prokopchuk's Digital Savage ExperienceEp #179 The Power of Employee Advocacy Interview With Glenn Gaudet Founder and CEO of GaggleAMPI got to interview Glenn Gaudet.
Glenn Gaudet is the founder and CEO of GaggleAMP, the first employee advocacy platform designed to leverage employees and supercharge your marketing efforts. Glenn and his team work to help companies and their teams create powerful outcomes by tapping into stakeholders as advocates. Placing the greatest focus on engagement and the power of true community, employees and channel partners engage GaggleAMP to generate authentic relationships throughout their social media efforts. This incredibly powerful platform encourages engagement, reduces the heavy lift of your social teams acting alone, and allows for broader reach of yo...2020-07-2924 minAMPUP Your Digital MarketingEpisode #141 - Employee Advocacy Platforms: Getting Buy-In From Execs and EmployeesIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Stephen Spector, who’s spent more than 20 years doing digital marketing and social media in the IT space. Stephen discusses strategies he’s used to successfully implement employee advocacy programs. You’ll learn: Employee advocacy platforms can reap a number of benefits, including an increase in brand engagement, product feedback, and sales leads. Getting buy-in from executives and employees isn’t always easy, but start with a “pilot program,” a small group of people who are already social media savvy. It’s essential to prove the va...2020-07-2826 minAMPUP Your Digital MarketingEpisode #140 - 4 Lead Generation Strategies Coming Out of COVID-19In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Karin Aviles, Head of Demand Generation and Field Marketing at Centrica Business Solutions, which offers sustainable energy alternatives for businesses. Karin discusses how her team’s lead generation strategies have shifted during COVID-19. You’ll learn: Lead generation without face-to-face events forces companies to explore new ways to reach their target audience. With tighter budgets, marketing teams should look for ways to optimize their ROI through paid media channels. People’s behaviors have drastically changed over the past few months, so it’s important...2020-07-2124 minAMPUP Your Digital MarketingEpisode #139 - Your Inbound Marketing Strategy Needs to Be AgileYour inbound marketing strategy likely took a hit this year thanks to the pandemic. In order to rebound from this, you need to adjust and be agile. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jen Spencer, VP of Sales and Marketing at SmartBug Media, an intelligent inbound marketing agency. On the show, they discuss the impact of COVID-19 on inbound marketing, and what her advice is for organizations to adjust, what organizations should do as businesses reopen, and what her takeaways are from this time. You’ll learn: The i...2020-07-1421 minAMPUP Your Digital MarketingEpisode #138 - How to Approach Millennial Branding for a Changing WorkforceMillennial branding is more important today than ever before with the growing number of millennials in the workforce. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. On the show, they discuss the growing number of millennials in the workforce, and how organizations can approach millennial branding. This refers to brands being mindful of millennials in their target market and employee population. You’ll learn: Why you need to keep millennials in mind more than...2020-07-0720 minAMPUP Your Digital MarketingEpisode #137 - Adjusting Your Go-to-Market Strategy During a PandemicMany organizations had a go-to-market strategy in place heading into 2020, but the pandemic made them go back to the drawing board. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Diana Stanley, Sr. Director of Marketing at Osmosis, a healthcare education platform that focuses on medical students and caregivers. They discuss Osmosis’s go-to-market strategy, and how it had to adjust during COVID-19. You’ll learn: Why you must adjust your marketing strategy. What to do if much of your traffic isn’t your target market. How to build brand a...2020-06-3019 minAMPUP Your Digital MarketingEpisode #136 - Finding Success on a Limited Digital Marketing BudgetEven when you have a limited digital marketing budget, there’s a lot you can do, and a great collaborative environment helps. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Joshua Shulman, Digital Marketing Specialist at Bitmovin, a backend video SaaS company. They discuss how a startup can navigate its marketing campaigns on a short digital marketing budget. You’ll learn: What B2C and B2B marketing have in common. How to make the most of your digital marketing budget and find your buyer persona. How great internal communic...2020-06-2320 minAMPUP Your Digital MarketingEpisode #135 - Your Sales Pitch May Not Be Right. How (and Why) You Let Your Prospect TalkIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Greg Rosner, CEO and Founder of PitchKitchen, a company that helps to fix bad sales presentations and websites that do not make their product the hero. They discuss how to refine a sales pitch and place the prospect at the center of the discussion. You’ll learn: How to ask questions and create conversations that allow a prospect to own their decision rather than being told what their position should be. How to present and position the before and the after to so...2020-06-0922 minAMPUP Your Digital MarketingEpisode #134 - How to Improve Your Employee Advocacy ProgramWhether you’re interested in starting an employee advocacy program or you already have one in place, you definitely want to make sure it reaches its potential. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Andrew Stewart, head of customer success at GaggleAMP. Stewart is running a virtual training session called AMPlify Virtual, where he trains marketers to run their employee advocacy programs the right way. In this discussion, he explains how organizations can make the most of their employee advocacy programs, what mistakes some marketers make, where they should focus instead, and...2020-06-0222 minAMPUP Your Digital MarketingEpisode #133 - The Importance of the Right Brand MessagingDuring the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, some good examples of brands doing a great job of this, some that did not go so well, and keys of brand messaging to abide by. You’ll lear...2020-05-2626 minAMPUP Your Digital MarketingEpisode #132 - Building Company Culture Across a Remote WorkforceEstablishing a strong company culture is important for any organization, but it can be difficult for a remote workforce to do this. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle LeBlanc, a social media and content marketing consultant who works primarily in the transportation and logistics space. They discuss how companies with remote workers uphold company culture and values, what the benefits are, and the role user generated content (UGC) can play for your employees. You’ll learn: How an organization with a remote workforce can uphold its comp...2020-05-1920 minAMPUP Your Digital MarketingEpisode #131 - Focus Your Marketing Strategy on What You Do WellFor marketers, it’s difficult to plan with so much uncertainty, leaving them to wonder how they should go about their marketing strategy during this pandemic. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with George Jacob, Vice President at Marketri, a B2B strategic marketing consultant. They discuss the challenges organizations face during the coronavirus pandemic, and how they approach their marketing strategy. You’ll learn: How organizations should try to pivot. Why they should focus on what they do well. How to prioritize your plans during the pandemic. Dur...2020-05-1222 minAMPUP Your Digital MarketingEpisode #130 - Optimizing Your Email Marketing Strategy During This PandemicDifferent brands are using their email marketing strategy in different ways during this pandemic, but it’s important to contextualize your messaging and be empathetic. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Tracy Sestili, Global Head of Marketing at Sparkpost, an email intelligence software company. They discuss the different ways organizations make use of their email marketing strategy during the coronavirus pandemic, and how you can optimize your email marketing strategy on both the back-and-frontend.2020-05-0519 minAMPUP Your Digital MarketingEpisode #129 - How to Take Your ABM Strategies a Step Further With ABXIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn: Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies. A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall. As with any new strategy, implement...2020-04-2814 minAMPUP Your Digital MarketingEpisode #128 - The Key To a Remote Workforce is The Right Productivity ToolsThe coronavirus forces almost all organizations to work remotely, but many are new to the game and struggle to manage a remote workforce. This is why Glenn Gaudet sat down with Clinton Bonner, VP of Marketing at Topcoder, an on-demand virtual talent platform, for this episode of AMP Up Your Digital Marketing. Topcoder has been in business for about 20 years but has been a 100% remote workforce for over 8 years. Bonner shared his tips for leading a successful remote workforce and how he operates Topcoder’s marketing strategy. In this episode, you’ll learn: Why it’s importa...2020-04-1423 minAMPUP Your Digital MarketingEpisode #127 - Hosting a Virtual Conference After a Pandemic Cancels Your EventIt’s no secret that people are canceling conferences and other events left and right due to the coronavirus pandemic, so what can you do to host a virtual conference? In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Armen Najarian, CMO and Chief Identity Officer at Agari, an email security company. Armen recently had to make the tough decision of canceling his company’s annual customer conference, Trust 2020, and quickly organized a virtual conference to take its place. He walked us through the entire process, what he learned, and how he views the...2020-04-0719 minAMPUP Your Digital MarketingEpisode #126 - How a Podcast Can Increase Your SalesIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Scott MacKenzie of Industrial Talk. They discuss why podcasting is a vital element to the sales, marketing, and branding strategy for any business and how to get started. You’ll learn: The greatest value to podcasting for industrial services companies is the opportunity to develop relationships with your guests. You can start a podcast about anything. To make it interesting, Scott says, you just have to find the “human element” of any subject. An engaging host is key to a podcast’s success. Find some...2020-03-3121 minAMPUP Your Digital MarketingEpisode #125 - Gaetano DiNardi on How Lead Generation Is ChangingIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Gaetano DiNardi, Director of Demand Generation for VoIP phone service provider Nextiva. Gaetano discusses the shift from old-school lead generation into the kind of role he plays as a growth marketer and why this change is vital for brands. You’ll learn: Traditional lead generation isn’t as useful as it once was. In its place, growth marketing helps you cultivate a trusted brand to bring prospects to you. Because of modern buyer behavior, owning your brand in search is the most important marke...2020-03-2422 minAMPUP Your Digital MarketingEpisode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor KhanIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn: AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts. “[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies. Embracing simple tools that use artific...2020-03-1722 minAMPUP Your Digital MarketingEpisode #123 - Yvonne Boateng on Championing an Employee Advocacy ProgramImplementing an employee advocacy program for any organization can come with challenges and hurdles. Couple that with implementing it in a regulated industry, like a bank, and the challenges are amplified, but far from being a deterrent. In fact, the financial industry can, and does, prove to be one of the best areas to implement an employee advocacy program because the end user needs to trust their financial institution, and their friends and colleagues are more trustworthy than a faceless brand. In this episode of AMP Up Your Digital Marketing, we meet Yvonne Boateng, the Employee A...2020-03-1023 minAMPUP Your Digital MarketingEpisode #122 - Dan Golden on How Search Marketing Is Changing in 2020In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Dan Golden, president and co-founder of the digital marketing agency Be Found Online. They discuss the changing landscape of search marketing and what brands need to do now to keep up with coming changes. You’ll learn: Google recently announced it will block third-party cookies in the Chrome browser by 2021, which will force advertising back into contextual targeting. Despite ongoing algorithm changes, best practices for optimizing for organic search haven’t changed much since the outset. Search marketing is becoming less about driving leads...2020-03-0319 minAMPUP Your Digital MarketingEpisode #121 - Ken Pratt on the Marketers Value Proposition and Impact on PipelineMarketers. Love them or hate them, they serve a purpose and often are the backbone of growth within your organization. They have an innate ability to get down and dirty in understanding how and why people purchase products and services. By asking the right questions at the right time and providing the right tone and candor, they can take a relational conversational to transactional with ease. Marketers are creative problem solvers but often have a big problem - they struggle with communicating their value add and the impact on the pipeline. In this episode of AM...2020-02-2519 minAMPUP Your Digital MarketingEpisode #120 - Shane Murphy-Reuter on Marketing Budgets, Delegation, and Learning the Attribution ModelWhere do I spend the money? Is this campaign bringing prospects to the finish line? Is my talent pool established and who do I need to hire to hit this big, hairy, audacious goal in three years? All valid questions, and all questions your marketing leaders are likely asking themselves. If there was a SaaS tool out there that could perfectly predict a multi-touch attribution model, and tell you when to hire and fire, and where to invest your budget, it would be a unicorn overnight. Guaranteed. In this episode of AMP UP Your Digital Ma...2020-02-1823 minAMPUP Your Digital MarketingEpisode #119 - Dr. Ian Howells on AI in Marketing at ScaleOne of the greatest challenges marketers face is creating campaigns that can both scale and are unique to the person viewing the content. Its where the premise of ABM originated; it's how marketers get the most bang-for-their-buck. Enter AI into this mix and it combines the best of both worlds - AI in marketing at scale while allowing for micro-targeting of verticals, groups of people, or those with very specific attributes. In this episode of AMP UP Your Digital Marketing we meet Dr. Ian Howells, Vice President and Head of Marketing at Sage Intacct, an accounting s...2020-02-1120 minAMPUP Your Digital MarketingEpisode #118: Kira Mondrus of Tricentis on the Benefits of Perpetual Demand GenerationIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kira Mondrus, SVP of Global Marketing at Tricentis. They sit down to discuss the benefits of perpetual demand generation marketing and how it can help grow your business. You’ll learn: Traditional campaign-based marketing is stymied by its need to find customers at just the right time. Perpetual demand generation, instead, engages prospects with ongoing messaging that allows them to find you when they need your product. Perpetual demand generation requires a heavy lift at first in the way o...2020-02-0419 minAMPUP Your Digital MarketingEpisode #117 - Redefining the Insurance Space With Technology AdoptionInsurtech, or the emergence of new technologies that are transforming the insurance industry, is redefining the common role of insurance as we know it. Leading this shift is generational needs and wants alongside the need for better technologies in the insurance space, to not only lead the insurtech space, but to redefine it. In this episode of AMP Up Your Digital Marketing, we meet Denise Garth, the Senior Vice President for Strategic Marketing, Industry Relations, and Innovation at Majesco. She'll discuss the trends and factors, from customers and technologies to market boundaries that are reshaping and...2020-01-2821 minAMPUP Your Digital MarketingGenerating Demand and Building the Brand in B2B Technology ServicesOutbound calling; social media outreach and scheduling; PPC; SEO; trade shows, email campaigns - kinda sounds like the beginnings of a job listing for every marketers responsibility, doesn’t it? While that may be true, it's also the foundation of understanding the relationship between these actions in generating demand for your product and building you brand. These channels all require strategy and optimization to work in harmony with one another. But when there are so many channels that can make or break your marketing efforts, where does one even start? In this...2020-01-2121 minAMPUP Your Digital MarketingEpisode #115 - Lindsay Kelley on Leveraging Chatbot Playbooks to Advance Sales ConversationsChatbots - love them or hate them they are a game changer for marketers. Sometimes people just want to explore your website without pressure. But what happens when they have a question? They’re forced to either fill out the marketing form of doom, resulting in endless emails and unsolicited sales calls, or to leave the site with unanswered questions. Both sound dreadful right? This is where chatbots marry the two worlds together. In this episode of AMP UP Your Digital Marketing we meet Lindsay Kelley, Vice President of Digital and Content Marketing at Telit, an Io...2020-01-1423 minAMPUP Your Digital MarketingMapping the Customer Journey with Sales and Marketing TechnologyPeanut butter and jelly; Bert and Ernie; Michael Jordan and Scottie Pippen; Marketing and sales. Some of the greatest duos have the greatest results when working together. But what happens when these duos don’t work together? Sometimes they do just fine (I mean, peanut butter and banana is pretty awesome) but other times, they realize they are better off working together (Michael Jordan’s post-retirement three-peat). That’s kinda how D. Fish sees the world of marketing and sales. A marketer can be a better marketer by walking in the shoes of sales, and sales ca...2020-01-0724 minAMPUP Your Digital MarketingMatt Stone on Internal Advocacy and Event PromotionsMarketers love it when all the pieces connect nicely, kinda like a well-built lego project. But like our tech stack, marketers are realistic and realize it's never really as simple as the directions make it out to be. Take ABM; it causes you to really take a look at how data has been adopted and creates a great deal of perspective around how it is all handled. But it can power multiple teams, which means that it better be right. When it is, it makes powering the launch of a new product or initiative that m...2019-12-1720 minAMPUP Your Digital Marketing#112 - Andrew Hutchinson on Building the Case for Employee Advocacy Survey ResultsSocial media has changed the way we communicate, not only with friends and family, but in our business relationships as well. With our hectic day-to-day, we can now perform a quick scroll and catch up on the lives of those around us, all before crawling out of bed or uttering a word. This, of course, changes how we interact with media and it’s only natural the media around us changes, too. Enter the concept of employee advocacy - enabling businesses to use the power of people, and their influential capacity, to expose others to news, information, and brand me...2019-12-1220 minAMPUP Your Digital MarketingGarrett Mehrguth on Using SEO to Improve Your Search StrategyThe truth is - SEO is really just really good marketing and understanding your audience. It's creating content that frankly resonates with your audience but also has demand, which is where keyword research comes in. The idea of manipulating Google and trying to do SEO to rank is where people kind of go astray. But, if you look at SEO as just another kind of marketing practice that's based on understanding your audience and positioning, your website and your brand will be discovered. Your ideal customer will find you when they search for the parts or...2019-12-1025 minAMPUP Your Digital MarketingCreating a Groundswell Approach to an Accountants Buyer’s Journey with Demand Generation - Episode #110 with Andres BoteroImagine this - you have a market of potential clients in which your product or service can substantially streamline their day-to-day and make their jobs easier. I bet we’d all like to be a BRD selling these clients - they’re a slam dunk. But what if I told you these potential clients have a fiduciary responsibility to serve their business and client base, and not themselves, and certainly not by adding costs from a vendor. That changes your perspective on this market, doesn’t it? In this episode of AMP Up Your Digital Marketing, we mee...2019-12-0319 minAMPUP Your Digital MarketingImproving the Customer Journey Through AIDoes your impression of AI bring flashbacks of the robot takeover in the Spielberg classic A.I. Artificial Intelligence? Our understanding of AI and machine learning has come a long way since the SciFi hit, and has had a substantial impact on marketing and how to market your business. Through a stronger understanding of data-driven insights, AI and machine learning help improve the customer journey through your website and lead to getting more from your existing funnel versus refilling it often. In this episode, Glenn Gaudet speaks to Steve Zakur about how AI and machine l...2019-11-1920 minAMPUP Your Digital MarketingJussi Wacklin of Amadeus on How Culture and Technology Define Internal Marketing OperationsShift happens, literally. For marketers, this shift comes in the form of how we connect messaging with potential clients. We've shifted from propaganda driven, one directional marketing, into an age of smart customers. We’re making the most of new technologies to do our jobs smarter while having a mindset to challenge the status quo, even when you're successful. In this episode of AMP Up Your Digital Marketing, we meet Jussi Wacklin, Vice President of Marketing at Amadeus, a travel technology company. He discusses why he believes company culture is not just an internal activity and wh...2019-11-1223 minAMPUP Your Digital MarketingFacebook Retargeting, Remarketing, and Look Alike Audiences With the Ad Strategist - Episode #107Facebook advertising is an incredibly powerful tool that can help you grow your business and draw attention back to an intended purchase, videos you might like, or even make you aware of products and services that may resolve an issue for you. For those not in the digital marketing space, it may feel a bit ‘big brother’ to see advertising for a website you had recently visited, but it works. In this episode, Glenn Gaudet speaks to Amanda Bond, owner of The Ad Strategis. Here you’ll learn how to leverage the Facebook ad pixel to gain...2019-11-0523 min
Frontier Podcast by Gun.ioJason Nochlin, CTO & Co-Founder at GaggleAMPJason Nochlin is the CTO & Co-Founder at GaggleAMP who are helping their clients increase the impact of your social media marketing efforts. Jason joins Ledge in this episode to talk about jumping into the leadership, the balance of management and coding, hiring the right pieces to grow your organization. Hosted on Acast. See acast.com/privacy for more information.2019-10-2126 min
Marketing GeeksGlenn Gaudet - CEO of GaggleAmp on Employee Social Media Advocacy with SAASEp #74 - Glenn Gaudet, the founder and CEO of GaggleAMP, joins the show today for a sit down interview with Marketing Geeks, Justin Womack and Andros Sturgeon. GaggleAMP is a SAAS product that allows companies to get the most out of their social media efforts with solutions that help to amplify and analyze their efforts. On today's episode, we will discuss GaggleAMP in depth along with how Glenn started the company, how he found his first clients, and how he markets the business today.
Glenn is the podcast host of AMP Up Your Digital Marketing where he...2019-10-041h 01AMPUP Your Digital MarketingMichelle Brammer on Transitioning as a MarketerOn this episode, Glenn Gaudet sits down with Michelle Brammer. Michelle is the Director of Marketing for GaggleAMP. She has been in the digital marketing industry for over 5 years and in marketing and advertising for 20+ years. She has led both sales and marketing teams for Fortune 100, mid-size and start-up organizations. In their discussion Glenn and Michelle explore the challenges and differences that digital marketing experts face when they are transitioning to new positions within the industry. What You’ll Learn About: What to expect in the interview process How to answer the tough questions about the ever-c...2019-03-1924 minAMPUP Your Digital MarketingPeter Prodromou on Digital Marketing from the Agency PerspectiveOn this episode, Glenn Gaudet sits down with Peter Prodromou. Peter is a seasoned executive leader and growth-marketer with finance, sales, and corporate workout expertise. He is an expert on the implications of reputation and responsibility on brand. Early on, Peter understood the power of social media not simply for branding but also for influencing policy and politics. In their discussion Glenn and Peter explore digital marketing from the agency point of view and Peter drills Glenn on the value of a tool like GaggleAMP and how it can truly be leveraged inside agencies and companies alike.2019-02-1427 min
AMPlifyHow to Gamify Your Employee Advocacy Program the Right WayOver the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advocacy. He will walk you through the setup, infrastructure, point system, management and strategy around a successful employee advocacy program.
What You’ll Learn:
· How to set up the proper infrastructure to gamify your employee advocacy program
· How to fuel cons...2018-11-2230 minAMPlifyStarting a Successful Employee Advocacy Program with Karin AvilesMarketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be true:
1. Start at the Top! Leadership must buy in and participate
2. Content must have a purpose and address specific needs of your followers
3. Employees, especially sales, must be enabled
In this talk from the 2018 AMPlify Conference, Karin Aviles, Sr. Manager of Demand Generation & Field Marketing with Centrica Business Solutions, discusses how Centrica, a...2018-11-0829 min
AMPUP Your Digital MarketingGareth Goh on Being Both Effective and Efficient in with your Social Media CampaignsThis week on AMPUP Your Digital Marketing we highlight an episode from the AMPUP archives where host Glenn Gaudet interviews Gareth Goh. At the time of the interview Gareth was the Content Marketing Manager at InsightSquared. He now works with DataRobot as Customer Marketing Manager. Gareth hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. In this interview Glenn and Gareth...2018-10-3123 minAMPUP Your Digital MarketingGareth Goh on Being Both Effective and Efficient in with your Social Media CampaignsThis week on AMPUP Your Digital Marketing we highlight an episode from the AMPUP archives where host Glenn Gaudet interviews Gareth Goh. At the time of the interview Gareth was the Content Marketing Manager at InsightSquared. He now works with DataRobot as Customer Marketing Manager. Gareth hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. In this interview Glenn and Gareth...2018-10-3123 minAMPlifyBenefits of Being Advocates with Steven DickensClients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to here from their fountain of knowledge rather than the company push based Twitter id. In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you.
What You’ll...2018-10-2533 minAMPlifyBenefits of Being Advocates with Sameena KluckThe old world of law firms establishing decades-long relationships with clients who pay whatever invoice is sent and send repeat business to their long-trusted outside counsel is over. Today, competition for corporations’ work is stiffer than ever with long-time counsel fighting many entrants on the market. Additionally, the path to partnership is taking longer than ever. Many attorneys are missing out on building both the law firms’ brand and their own personal brand through social media. In this talk from the 2018 AMPlify Conference, Sameena Kluck, Strategic Account Executive with Thomson Reuters discusses how lawyers and law firms can take the...2018-10-1130 minAMPlifyMaking an Internal Change In Your Organization with Donald JonesAt Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defense or the Intelligence Community – making them highly risk-averse, difficult to reach during business hours, and not social media savvy. In this talk from the 2018 AMPlify Conference, Donald Jones, Lead Associate & Social Technologist with Booz Allen shares how they developed a comprehensive approach as part of their overall employee engagement strategy to get employees smart on social media, educ at...2018-09-2730 minAMPlifyMaking an Internal Change In Your Organization with Henry BruceCompany rebrands and product launches are notoriously complex and lengthy projects that consume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market facing departmental functions. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.2018-09-1327 minAMPlifyMaking an Internal Change In Your Organization with Brent KorteMore than ever marketing organizations are taking on the responsibility to help companies innovate. Often, that requires transformation of capabilities within their organizations. From the digital imperative to mining deep insights and analytics, marketing teams are working hard to move through the change curve the industry is experiencing. However, what often gets overlooked are the associates and the embedded culture within the company that might struggle with change and innovation. Brent Korte, Chief Marketing Officer with Ameritas explored this challenge facing many organizations in his speech at the 2018 AMPlify Conference.2018-08-3032 minAMPlifyIncorporating Employee Advocacy in Your Content Marketing Strategy with Michelle LeBlancIn a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, and maybe even loves, your brand is a no brainer. Employees are authentic, they are intrinsically motivated, and they can be brand safe spokespeople in ways that no paid influencer could ever provide. Michelle LeBlanc, Social Media and Content Marketing Director with Fuseideas dove into this topic at the 2018 AMPlify Event.2018-08-1624 minAMPlifyIncorporating Employee Advocacy in Your Content Marketing Strategy with Casey HallWhile much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels – ensuring that relevant and personalized messages are being provided to the right people at the right time. This is exactly what Casey Hall, head of social media business communications with Thompson Reuters, discussed on stage at the 2018 AMPlify event. Let’s hear what he had to share on developing content strategy for employee advocacy programs based on his experience with Thompson Reuters.2018-08-0230 minAMPlifyDeveloping a Global Amplification Strategy that Embraces Regional DifferencesThe more globally distributed a company is, the more disjointed their social media efforts threaten to become. How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread across continents and time zones? How do you craft culturally impactful social messages when every region reacts to the same message a different way? Live from the AMPlify Conference stage, Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, a global B2B software testing company, addresses how her company used GaggleAMP to develop a cross-cultural employee advocacy program so effective that it...2018-07-1933 minAMPlifyMake It Easy for Employees to Share and Promote Their StoriesOn this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Bernie Borges. Bernie is the Co-Founder and Chief Marketing Officer of Vengreso having previously been the CEO at Find and Covert. He also currently hosts the Social Business Engine podcast. In their discussion, Glenn and Bernie explore the ups and downs of employee advocacy and ways to make it easy for employees to share their stories to help promote your company.2018-07-0524 minAMPlifyBest Practices for Involving Employees in Social MediaOn this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Tara Zoumer, who at the time was PR coordinator and Social Media Manager for TriNet, and who now works as an Independent contractor in PR Strategy and implementation. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience. In her discussion with Glenn, they go in depth on the importance of including your employees in your...2018-06-2124 minAMPlifyWhat is Holding Your Team Back From Being Your Biggest AdvocatesLinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of The Marketing Advisory Network, wanted to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. In her discussion with host Glenn Gaudet she shares insights from the Employee Advocacy Impact Study her company conducted and how she has put what she learned into practice in her business.2018-06-0722 minAMPlifyAMPlify 2018: Past Attendees Discuss The Biggest Lessons LearnedOn a special episode of AMPlify, this week host Glenn Gaudet is joined by Sally Anne Kaminski and Karin Aviles. As past attendees and speakers at the AMPlify Conference, both Sally Anne and Karin have insider knowledge as to why AMPlify is the can’t miss event of the year. They share their experiences, lessons they learned… based on their copious number of notes and encourage everyone to be at this year’s upcoming event.2018-05-2100 minAMPlifyFinding Passion and Purpose as an Employee with Employee AdvocacyYou might be wondering if an employee advocacy program is right for you. What if your company doesn’t allow employees to use social media? Or even invest time in it for promotional purposes? Our guest today encountered both of these road blocks at his company. Donald Jones, Lead Associate and Lead Digital Strategist at Booz Allen Hamilton had an uphill battle when it came to implementing an employee advocacy program. However, with a strategic plan of action that included guidelines and lots of training his company has seen great success. Donald talks in depth about the techniques Booz Al...2018-05-1122 minAMPlifyA Fresh Perspective on Employee AdvocacyEvery good marketing strategy needs a little bit of everything, knit together with purpose. Employee advocacy is just one of those tools that can bring new purpose and drive to your companies marketing efforts. Kelsey Kruzel, Social Media Manager at CDK Global, took her experience in tying together strategy and creativity to bring employee advocacy to her company. She structured the program with a focus on social media and brought everyone on board through a strategic plan that emphasized ROI, education and a company-wide cultural shift. She shares her story and tricks of the trade in her chat with...2018-04-2623 minAMPlifyEmpowering Your Front Line Through Socialization, Education and TrainingConsistency is a key aspect of everything you do in your business. At the corporate level, you have to be sure your messaging is consistent in every department but especially at the front lines. On this episode host Glenn Gaudet chats with Henry Bruce, the senior vice president of marketing for Contently a content marketing platform that brings story telling into brands to tell their story to the marketplace. Henry shares his secrets to navigating what he calls the communications waterfall inside your company and explains how to overcome resistance at any level when navigating the choppy waters of chang...2018-04-1223 minAMPlifyTransformation Starts at HomeImplementing change in an organization is never an easy process. Implementing change that involves your team getting on board and being the advocates requires a lot more planning and effort. Brent Korte, Chief Marketing Officer at Ameritas, knows this better than most. He joined Ameritas with the agenda to make some changes that ultimately resulted in them implementing an employee advocacy program. His role during that process and now is to make sure that customers and associates feel awesome about every interaction they have with Ameritas. This involves everything from marketing, customer experience, analytics, digital communications, community relations, innovation...2018-03-2725 minAMPlifyOvercoming Cultural Boundaries with Employee AdvocacyWhen it comes to marketing your brand across cultural boundaries the road can be a bumpy one. Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully designed and launched a corporate social media strategy and a global employee advocacy program. Daunted at first by the expectation from within the company of automated social media, Chelsea developed a program that has boosted not only the Tricentis brand but the personal brands of its employees as well. Here more about her experience, struggles and triumphs on this week’s episode of AM...2018-03-0624 minAMPlifyRelationships, Story and EngagementScott Bardell has been a consistent innovator in the public relations and marketing space. As the President and Founder of Idea Grove he helps his clients reach media and buyers by pushing the envelope through the power of employee advocacy. In this discussion with host Glenn Gaudet, Scott shares his unique perspective on public relations, ways to build those crucial PR relationships and the best places to focus your time and energy to maximize results.2018-02-1922 minAMPlifyEmpower Your Internal AdvocatesDo you employees know where to easily find your corporate social media policy and general posting guidelines? In this speech from the 2017 AMPlify event, Jamie Laliberte Whalen, Sr. Manager of Content & Social Media at Mimecast, shares how you can make a social go card of your own, how to empower your company to empower themselves and how to make social fit at every level and department in your company.2018-02-0532 minAMPlifyWhat it Takes to Cut Through the Noise So You Get HeardDoes your content stand out in a crowd? Or is it lost in a sea of sameness despite implementing an employee advocacy program. It isn't enough to put the content out there in the hopes that people will find it. You have to deliver the right content in the right way in order to get noticed. This is the expertise of Gaetano DiNardi, VP of Marketing at Sales Hacker. Caetano is a musician turned SEO and Content Marketing expert. His background as a musician combined with his technical marketing acumen creates a unique hybrid of creative and analytical skills that w...2018-01-2330 minAMPlifyEmployee Advocacy in a Privacy Driven WorldDespite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach. So, it is becoming increasing important that companies have a keen understanding of what marketing activities are compliant and non-compliant so that your marketing efforts don’t get way laid right when they are picking up speed. Sally-Anne Kaminski, Manager, global social media strategy at Zebra Technologies, has been on the front line...2018-01-0128 minAMPlifyThe 'Why' Behind Employee Advocacy's Rapid GrowthEmployee advocacy is on the rise. But what does that mean for companies like yours and how will it transform the way you work? On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the factors that affect the growth of employee advocacy and engagement. Plus, she gives her advice about what it takes to make employee advocacy a core business initiative and get everyone in your company on the same page.2017-12-1827 minAMPlify5 Tools to Turn Traffic into LeadsSo you have an employee advocacy program. Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more. What next? What do you do with that traffic so that it has a value add beyond brand awareness. You need to create leads. Listen as Jason Sibley, CEO and Head of Campaign Strategy at Creation Agency shares five of his top tools to turn traffic into leads.2017-12-0435 minAMPlifyWhy You Need to Gamify Employee EngagementStarting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer but that doesn’t mean it came easily. They have put a lot of hard work and time into delivering valuable content and guidance to their employees that not only raises awareness of the brand but also gives something back to the employees. In his interview, Kelly shares the Boostability secrets to converting yo...2017-11-2722 minAMPlifyGoing Global with Employee AdvocacyBrand engagement and employee advocacy shouldn’t be limited to one area. If you have customers around the world, your advocacy frequency signal should reach them. Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and 11 languages. Her hard-earned lessons could be the key to unlocking going global with your employee advocacy efforts.2017-11-0630 minAMPlifyGetting on Board with Employee AdvocacyHow might a well-crafted employer brand affect talent attraction if you aren’t a market leader? This is the question that Jörgen Sundberg, CEO of Link Humans, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power of a strong employee advocacy program as a means of attracting the best talent out there for your brand. Jörgen’s new book, Employee Advocacy: The Ultimate Handbook takes a deep dive look at what employee advocacy is, why you should do it and how it works...2017-10-3029 minAMPlifyNine Ways to Get More from Events with Social MediaEvents are a big boost for brands. There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee. Daniella Peting, Social Media Manager at Motorola Solutions covers nine ways to get more from events using that ever so powerful tool of social media and how employees can be a part of harnessing that power to gain more social influence for your brand.2017-10-0223 minAMPlifyEP8: Finding Your Employees VoiceSocial media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post. Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. This is the message of Douglas Spencer President of Spencer Brenneman. He joined us for AMPlify to discuss how to find the right voice for your employees.2017-09-0429 minAMPlifyEP7: Driving Engagement When Your Employee Advocates Aren't EmployeesDriving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country. Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to provide insight and understanding on how you can get the same level or more engagement and commitment to an advocacy program from your non-employees. In this talk he shares a case study based on what Colonial Life has learned from their experience.
2017-08-2131 minAMPlifyEP6: Content the King of RevenueThere is a lot of talk around content marketing, but most companies struggle with identifying its true impact on revenue. Mike Pace, Sr. Manager of Online Marketing at SendGrid talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts. Mike walks us through steps to identify where content has its greatest impact on the customer journey, how to leverage all this new found information to create the right content and where content marketing actually fits into the revenue model. 2017-08-1425 minAMPlifyEP5: Creating Employee Engagement and Mining Great Internal ContentHow do you influence advocacy if you aren’t influencing engagement? Employees and even your customers aren’t going to share anything about your brand good or bad if they aren’t engaged. Driving engagement is driving experiences. Ashley Mayhew, Communications and Media Lead at TD Bank, discusses what how great communications means great employee experience and a great experience means engaged employees.2017-08-0731 minAMPlifyEP4: Harnessing the CEO Effect on Social MediaWhen it comes to employee advocacy an often overlooked voice is that of the CEO. That single voice has a power to generate opportunity and influence and establish your brand even more so than the combined power of your employees. Ryan Murphy, PR, Editorial Content and Social Media Manager for Carbon Black joins us to pull back the curtain on the CEO Effect and how you can bottle it to amplify your organizations voice.2017-08-0431 minAMPlifyEP3: The Corporate Swamy and the Flow of Organizational ChangeWhen starting your employee advocacy program you need buy in from the executives. How do you get it? Jason White , Director of SEO at Hertz, joined us to share stories of his success and failures on this front. He divulges some hard earned tricks and tips to help you institute change in your organization and discusses how employee advocacy was the corner stone of his strategy. 2017-08-0329 minAMPlifyEP2: Subject Matter Experts as Brand AdvocatesSteven Dickens, global offering manager of IBM, joins us to talk about how you can enlist the help of subject matter experts both internally and externally to be your biggest brand advocates. He has an insiders perspective on how employee advocacy actually works and how it benefits the employee and the subject matter expert.2017-08-0232 minAMPlifyEP1: Targeted Employee Activation ModelTristan Bishop Senior Director of Digital Customer Experience at McAfee previously worked with Informatica to develop and launch an employee advocacy program that grew from 10 participants to over 900 employees in less than three years. His TEAM method made it easy for employees to share content and actively support the brand at conferences and other venues; bringing to Informatica a new level of market awareness it previously didn’t have. Let’s listen in to hear what Tristan had to share.2017-08-0137 minAMPlifyIntroduction to AMPlifyAMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement.
Employee advocacy and engagement is essential to any successful corporate marketing effort. In this podcast, you will learn about best practices, trends and strategies that have made impact in the companies currently engaged in these efforts.2017-07-3100 minAMPUP Your Digital MarketingGlobal Social Media Marketing with Piyush PremPiyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social medi...2017-02-0322 minAMPUP Your Digital MarketingGlobal Social Media Marketing with Piyush PremPiyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social medi...2017-02-0300 min
Modern Marketing Engine podcast hosted by Bernie BorgesGlenn Gaudett of GaggleAMP Talks Employee Advocacy Do’s and Don’tsGlenn Gaudet, President and Founder of GaggleAMP, joined me on this Periscope-recorded episode at the AMPlify conference last week. AMPlify is GaggleAMP's Employee Advocacy Conference where attendees have the opportunity to learn more about employee advocacy and network with their peers. A cloud-based technology solution that brings together employees to be part of the online marketing engine, GaggleAMP does over 40 different things to make it easy and fun for employees to amplify their employer's content. They help companies to encourage shares about the organization, positive reviews on Glass Door, the sharing of ideas, and other employee advocacy efforts. ...2016-05-1715 min
Employer Branding PodcastHow to Transform Your Employees into an Online Marketing Engine, with Glenn Gaudet of GaggleAMPHow can you transform your employees into an online marketing engine? Employee advocacy! We speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it.
Questions for Glenn:
What would you say is the main challenge that employee advocacy addresses? Is employee advocacy better suited for large companies? Which social channels do you see giving the best results for your clients? Do employees really want to share content about their company with friends and family on Facebook? How long will it take before social networks put a stop to employee advocacy tools due to loss or...2016-05-0536 minAMPUP Your Digital MarketingMeagen Eisenberg on Using Digital Marketing as a way to Generate TrafficMeagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to re...2015-11-1320 minAMPUP Your Digital MarketingMeagen Eisenberg on Using Digital Marketing as a way to Generate TrafficMeagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to re...2015-11-1300 minAMPUP Your Digital MarketingJason Burrows and Using Digital Marketing to Generate TrafficJason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it’s still very much the same. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online. “Empower your staff intelligently. Don’t just give the...2015-11-0532 minAMPUP Your Digital MarketingJason Burrows and Using Digital Marketing to Generate TrafficJason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it’s still very much the same. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.
“Empower your staff intelligently. Don’t just give the...2015-11-0500 minAMPUP Your Digital MarketingHow to Build a Following with Dorie ClarkDorie is a marketing consultant, professional speaker and recognized as a “brand expert”. She is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following. Dorie recently joined AMP Up Your Social Media host Glenn Gaudet to discuss how to build a following.
"How do you build your following? The ability to create tribes, create people who are interested in our message, who want to hear to about it and opt in to it. That’s something that GaggleAMP does really well; bring together a comm...2015-05-1400 minAMPUP Your Digital MarketingTony Zayas and Prospecting Using Social MediaFor the past 10 years, Tony Zayas has been passionately engaged in the world of social media. He works for printing and promotional products in the franchise organization called Proforma. This is his second time on GaggleAMP’s podcast, and we welcome his expertise once again! Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss power prospecting using social media.
“Apply sales marketing tactics to social.”
Tony discusses tips for prospecting using social media:
1.You have to grab customers’ attention in a number of different ways.
2.Continually promote your program.
3.Get folks to participate.
4.There are three majo...2015-03-0300 minAMPUP Your Digital MarketingHow to Create an Effective Content Marketing Campaign for Social MediaGareth Goh is the Content Marketing Manager at InsightSquared, an analytics generation company for growing businesses. Academically, he hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. Gareth recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.
“There is a great deal of opportunity to be more effective, be more efficient, and be both...2015-02-0300 minAMPUP Your Digital MarketingInvolving Employees in Social Media Strategy with Tara ZoumerTara Zoumer is the PR coordinator and Social Media Manager for TriNet, a cloud-based HR management partner. From cupcakes to Alzheimer’s care, Tara has extensive experience in in-house PR and marketing. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience. Tara recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of including your employees in your social media strategy.
"We brought GaggleAMP on as a tool to help provide and approve safe messaging for...2014-11-0400 min
Your Digital Marketing Coach with Neal SchafferHow to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMPNeal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally.Key Highlights[00:51] The Primary Use of GaggleAmp[01:32] Introduction of Podcast Guest, Glenn Gaudet[02:42] How Glenn Got the Idea of the GaggleAmpNotable Quotes[06:52] How the Market Evolved[07:47] What Lacks in Understand Social Media[08:19] Why You Need to Understand the Value of Social Media[10:38] The Trap into Employee Advocacy2014-10-1523 minAMPUP Your Digital MarketingTurning Social Media Relationships Into Business with Tony ZayasTony Zayas is the Marketing Manager for Proforma, a leading supplier of print and promotional products and graphic communication solutions in North America with over 750 locations and franchises nationwide. Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how social media can help small business owners and entrepreneurs develop relationships that turn into business.
“Utilize social to grow web presence and to sell; not to sell directly on social, but to develop those relationships that lead to business”
Tony reveals his strategies on how to develop relationships on social media and how those relationships can lead t...2014-06-0400 min