Gareth Everson - Podcast Details

Shows

Zest for Business Questions on Publishing Your Business Book with Carrie Birmingham📚 First-Time Author Interview: Essential Questions Before You Publish Your Business Book Thinking about writing your first business book? Before you dive in, there are crucial questions every aspiring author needs to ask. In this episode, I’m interviewed by Carrie Birmingham, a first-time author working on her upcoming book about co-founder conflict, who asked me all the tough questions about my journey writing “LEMONADE Plan.” Critical Questions We Explore: Is the massive investment of time and energy actually worth it? What benefits exist beyond obvious book sales (spoiler: the money isn’t in the book!) How do you maxi...

2025-07-2943 min

Zest for Business Social Media Marketing and AI with Lexie BarkerLexie Barker from Socials for Creatives shares her practical three-step AI Strategy Loop Framework that transforms artificial intelligence from another overwhelming tool into your strategic business partner. Learn how to align AI outputs with your business values whilst actually saving time.Key Topics:- Why most business owners approach AI wrong and waste time- Lexie's three-step AI Strategy Loop Framework for effective implementation- How to align AI outputs with your business values and audience- Practical examples of streamlining content creation systematically- The real difference between using AI as a tool versus strategic partnerGuest Information:Lexie Barker runs Socials for Creatives...

2025-07-1530 min

Help Before You Sell: Authentic Business Marketing Gareth Everson on Building Systems That Scale on how Podcasting Changed the L.E.M.O.N.A.D.E.In this episode, Pete and Rob are joined by systems strategist and author Gareth Everson, founder of SystemsWise and creator of the Lemonade Plan: a refreshingly practical framework for building a business that grows predictably through smart systems.Gareth shares the story behind his new book and explains why starting with the end in mind - referrals, reviews, and delighted clients - should shape the way we think about marketing and delivery. Along the way, he opens up about the real reason he resisted podcasting for so long, and how it eventually became the spark for his...

2025-05-2255 min

Zest for Business Season 1 Finale: Systems-Building for Small Businesses Best Bits (Ep53)Is your marketing creating real impact, or just random noise?Could implementing one system change your entire business trajectory?What if you've been building your marketing the wrong way around?After 52 episodes exploring systematic business growth, host Gareth Everson and producer Rob Drummond reflect on the key insights from Season 1. Discover which episodes had the most impact, from building effective landing pages to overcoming the curse of expertise. Learn how the LEMONADE Plan framework evolved throughout the podcast journey and why working backwards from endorsements delivers better results than starting with lead generation.Things we...

2025-03-2751 min

Zest for Business Why Do Some Businesses Fail To Hit Their Growth Goals? (Ep52)➡️ Is your expertise becoming a prison rather than a pathway to growth?➡️ Do you solve everyone's problems except your own business growth?➡️ Are you trapped by your own brilliance?Here's how "The Problem Solver's Paradox" might hold your business back. Transform your scattered solutions into systematic success without compromising the quality that makes you brilliant at what you do.Things I cover in this episode: Why being excellent at solving problems can become a growth barrier How perfectionism turns expertise into an exhausting trap The critical choice between deep impact for few or b...

2025-02-1408 min

Help Before You Sell: Authentic Business Marketing Rethinking The 'Marketing Funnel'In this "Help Before You Sell" episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss challenge the traditional marketing funnel! We ask: is there a more dynamic and engaging way to create a sustainable, trustworthy marketing strategy?Resources Mentioned:Gareth Everson's "Systemwise" podcast: https://www.youtube.com/watch?v=Hb8nWtXbDME&ab_channel=SystemsWiseJames Smith's Channel: https://www.youtube.com/watch?v=7S99tKGX9fc&ab_channel=JamesSmithThanks for listening to Help Before You Sell!If you'd like to find out more about how we can help you start your podcast, head...

2025-02-1327 min

Zest for Business How To Stop Missing Out On Reviews From Happy Clients (Ep51)You did excellent work. Your client was thrilled. But that glowing review they promised? Nowhere to be found. If this sounds painfully familiar, this episode is for you. Reviews are your silent salesforce - they build trust and credibility while you sleep. Yet most businesses leave this powerful tool to chance. Did you know that 15% of your SEO ranking depends on reviews? Yet most small businesses miss the costly gap between client delight and capturing those reviews. In this episode, I'll show you: Why do your happiest clients sometimes vanish without reviewing The perfect...

2025-02-0512 min

Zest for Business The Non-Marketer's Guide to Lead Generation (Ep50)How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing. In this episode, you'll discover: 1️⃣ A practical approach to lead generation that doesn't require marketing expertise 2️⃣ How to nurture leads naturally without constant content creation 3️⃣ Why most sales meetings fail (and how to fix this) 4️⃣ The crucial mistake most businesses make when onboarding new clients Drawing from the LEMONADE Plan framework, learn how four key processes...

2025-01-2828 min

Zest for Business Build Backwards: The Path to Predictable Profits (Ep49)What if everything you've been taught about growing your business is in the wrong order? Want to know exactly which systems to build first - and why? Are you tired of delivering great work that doesn't translate into consistent growth? Most business owners start by chasing leads, but what if that's why they stay stuck? Discover why starting with the end in mind - your ideal reviews and client outcomes - transforms everything that comes before. If you're ready to move beyond theory, this episode reveals the practical steps successful service businesses use to turn...

2025-01-2016 min

Zest for Business Your Marketing Plan Is Backwards (Start Here Instead) (Ep48)Is your business stuck chasing leads without seeing sustainable growth? Wondering why marketing feels harder than it should? Are you tired of "gurus" claiming more leads will solve everything?In this episode, discover why most small business marketing advice has it backwards. Learn how working from your desired outcomes creates more predictable success than endlessly chasing new leads. Understand why systematic delivery excellence matters more than constant lead generation.Covered in this episode:The two markers of sustainable business growthHow to identify costly "cliff-drop moments" in your client journeyWhy EDOALEMN matters more than LEMONADE...

2025-01-1415 min

Zest for Business Why Your Marketing Reaches Only 2% of Buyers (Ep47)Teaser Episode 2 for the LEMONADE Plan book releaseAre your marketing efforts only connecting with the tiny fraction of prospects ready to buy today? Most businesses focus entirely on the 2% ready to purchase, missing the other 98% of their potential market. And they don't even realise they're doing it. 🤯This episode is part 2 of our special series introducing the LEMONADE Plan book, sharing proven systems helping small businesses achieve predictable profits and systematic endorsements.Topics I cover in this episode:Why most businesses only reach 2% of their marketHow misaligned content pushes away potential buy...

2025-01-0713 min

Zest for Business Why I Have Written The LEMONADE Plan Book (Ep46)Is your marketing more random than strategic?Are you spinning your wheels without real business growth?Do you know why most small businesses struggle to convert leads?On this episode, I introduce the forthcoming release of the LEMONADE Plan book and why I've written it. The tl;dr is that I want to help more small businesses learn how to turn their marketing from scattered tactics to a purposeful, profit-generating strategy.What I cover in this episode:Why copycat marketing fails businessesThe hidden costs of random marketing tacticsHow...

2024-12-1710 min

Zest for Business 5 Mistakes To Avoid When Creating Landing Pages (Ep45)Is your landing page failing to convert visitors into leads? Are people leaving your website without taking action?In this episode, discover the five most common landing page mistakes that could be costing you valuable opportunities. Learn why most businesses focus on the wrong audience stage, and how to align your landing pages with your visitors' real needs.Things we cover in this episode:* Why targeting the wrong buyer journey stage kills conversion* How expert knowledge can actually hurt your landing page effectiveness* The crucial elements missing from most...

2024-12-1224 min

Zest for Business Landing Pages That Aren't On Your Own Website (Ep44)Are your lead generation efforts limited to your own website? Could you be missing valuable opportunities to capture leads elsewhere? What if some of your best landing pages weren't even on your own site?Get practical insights into three powerful ways to capture leads beyond your website. Each method opens up new opportunities to connect with potential clients where they already are, making lead generation more natural and effective.Things we talk about in this episode:Linktree-style pages: Create a hub for all your important links and offersSocial media lead...

2024-12-0415 min

Zest for Business What Are The Best Bottom Of Funnel Landing Pages? (Ep43)Are your landing pages speaking to the wrong audience at the wrong time?Do you worry about scaring away early-stage prospects with hard-sell messages?Not sure exactly what to include in your sales-focused landing pages - and when?Get practical guidance on creating bottom of funnel landing pages that convert effectively. Learn when to deploy these conversion-focused pages, the four distinct types you might need, and why keeping things straightforward could be your secret weapon.Things we talk about in this episode:The four different types of bottom of funnel...

2024-11-2714 min

Zest for Business How To Use Middle of Funnel (MOFU) Landing Pages (Ep42)Are your landing pages missing the mark with prospects who want solutions?Confused about what content belongs in the middle of your funnel?Need help turning researchers into leads?Find out how to create middle-of-funnel landing pages that help solution-aware prospects take the next step. Learn from proven frameworks that make your content more compelling and your opt-ins more attractive.What you'll discover:The two most effective types of MOFU landing pagesWhy quiz-style landing pages work well for solution seekersFive proven content themes that build trust and credibilitySimple ways to...

2024-11-1121 min

Zest for Business What Top of Funnel Landing Pages Can You Use On Your Website? (Ep41)Are your website visitors slipping away without a trace? Wondering if your landing pages are too complicated - or too basic? Not sure which type of landing page to use for new visitors?Get clear on the three types of Top of Funnel (TOFU) landing pages that can turn anonymous website visitors into leads. Learn which elements to include (and what to strip out) to make your pages more effective.Topics from this episode:* The three specific types of landing pages for new visitors* Why you shouldn't wait for perfection before...

2024-11-0418 min

Zest for Business What Are The 11 Types of Landing Pages? (Ep40)Are your website visitors leaving without taking action? Think landing pages are just for the tech-savvy? Worried you're missing out on leads because your pages aren't working hard enough?Get clear on the different types of landing pages and when to use each one. Learn which pages could transform casual browsers into valuable leads - without needing deep technical knowledge or a massive budget.Things we talk about in this episode:The essential difference between regular web pages and landing pagesWhy some landing pages work better than others for specific scenariosHow to pick the...

2024-10-2822 min

Zest for Business Introduction To The Landing Pages Mini-Series (Ep39)Have you heard that you need a 'landing page' to promote your services? Does the idea of creating a landing page fill you with dread - or confusion? Do you know the difference between a landing page and a funnel? Understand the specific role of these single-action pages in your marketing toolkit. Get a preview of our upcoming series covering best practices, common errors, and methods to enhance performance.Read the full summary show notes and watch the video at: https://getsystemswise.com/ep39Things we talk about in this episode:What a landing...

2024-10-2110 min

Zest for Business Systems Management - Products and Intellectual Property (Ep38)Guard your business's core: products and intellectual property. Learn to shield unique methods, digital assets, and brand identity. Find out how to back up key business materials and keep things running when faced with surprises.Read the full summary show notes and watch the video at: https://getsystemswise.com/e38Things we talk about in this episode:The importance of trademarksThe risks of relying on cloud-based storage solutionsThe risk of NOT purchasing source files from your marketing suppliersThe risk of not keeping everything organised and to hand!Connect with Gareth on...

2024-10-1315 min

Zest for Business Systems Management - Passwords and Systems Security (Ep37)Have you ever managed to lock yourself out of the software you need to run your business? Has your website or any social profiles ever been hacked or targeted? Do past employees or freelancers you no longer work with have access to important passwords? Do you KNOW who has access to your key platforms?With systems security, prevention is MUCH better than cure!Read the full summary show notes and watch the video at: https://getsystemswise.com/e37Things we talk about in this episode:Common security holes exploited by hackers, or...

2024-10-0618 min

Zest for Business Systems Management - Tech Platforms In Your Business (Ep36)Is digital clutter from all the apps in your business holding you back? This episode helps categorise the two main types of apps in your business as a first steps to helping you to simplify your business' tech stack and get more from it every day, without your time and effort. Pick up tips on tidying your systems to boost output and cut down on stress.Read the full summary show notes and watch the video at: https://soloprenyear.com/e36Things we talk about in this episode:The business platforms Venn diagram2024 Report...

2024-09-2923 min

Zest for Business Systems Management - Mastering Business Processes (Ep35)Is tech making your business more complex? Cut through the digital spaghetti and build better systems. And find out why keeping process records matters and pick up practical tips for running your sales and marketing. You'll also learn how to shield your business from sudden website problems.Read the summary show notes and watch the video at: https://soloprenyear.com/ep35

2024-09-2215 min

Zest for Business Systems Management - Managing People Including Staff & VAs (Ep34)This episode looks at critical aspects of systems management for small businesses. Through real-world examples of staff turnover, agency relationships, and VA collaborations, you'll get practical tips to protect your business continuity.Read the summary show notes and watch the video at: https://soloprenyear.com/ep34

2024-09-1528 min

Zest for Business How To Not Lose Your Small Business - An Intro (Ep33)Imagine losing your business not because of poor service or marketing, but due to a lack of systems management leaving you vulnerable to collapse. Discover the five crucial P's that could save your small business from chaos from one overlooked detail or gap. Learn how to shift from startup struggles to scale-up success.Read the summary show notes and watch the video at: https://soloprenyear.com/ep33

2024-09-0813 min

Zest for Business A System To Index, Find and Repurpose Your Content (Ep32)Find out how to organise and get the most from your content. Learn to build a content index that makes finding, reusing, and repurposing your valuable materials simple. Ideal for busy small business owners wanting better results from their marketing work and avoid recreating work that they've spent time to create before.Access the content index template that I use at: https://soloprenyear.com/content-indexRead the summary show notes and watch the video at: https://soloprenyear.com/ep32

2024-09-0218 min

Zest for Business My Podcast Content Promotion Process (Ep31)Want your content to reach more people? Whether you're podcasting, blogging, or creating videos, this episode offers a thorough guide to promotion. From clever email marketing to social media planning, you'll learn how to build a promotion strategy that keeps current followers engaged and attracts new ones. We'll also explore the surprising benefits of LinkedIn newsletters and how to balance free and paid promotion.Read the summary show notes and watch the video at: https://soloprenyear.com/ep31

2024-08-2731 min

Zest for Business My Podcast Creation Process (Ep30)Struggling to find the right content medium for your business? Explore how I solved this challenge through podcasting. Learn about the process, tools, and time management techniques that could help you discover your ideal content strategy.Read the summary show notes and watch the video at: https://soloprenyear.com/ep30

2024-08-1832 min

Zest for Business What Content To Create For Your Content Plan (Ep29)Learn the ins and outs of effective content creation for small businesses. From picking the ideal format to using the latest tech (like AI), this episode shows how to make a content plan that improves visibility and brings in quality leads.Read the summary show notes and watch the video at: https://soloprenyear.com/ep29Get the Content Plan handout at: https://soloprenyear.com/content-plan

2024-08-1126 min

Zest for Business How To Create And Stick To An Annual Content Plan (Ep28)Struggling with inconsistent content creation? In this episode, I unveil a practical framework to help you plan and execute an annual content strategy. It's perfect for solopreneurs and small business owners who are aiming to improve their content marketing, and ensures you create engaging, lead-generating content all year round.Read the summary show notes and watch the video at: https://soloprenyear.com/ep28Get the handout at: https://soloprenyear.com/content-plan

2024-08-0425 min

Zest for Business How To Recommend A CRM When Asked On Social Media (Ep27)Not sure how to recommend a CRM on social media? Every day, terrible advice is given only around systems which leads to poor decisions being made. This episode breaks down the important criteria for selecting the right CRM, making it easier to guide others or prioritise your own approach. Grow your expertise so that you can also help fellow business owners make informed decisions.Get the ‘CRM Bingo’ downloadable guide at: https://soloprenyear.com/bingoRead the summary show notes and watch the video at: https://soloprenyear.com/ep27

2024-07-2829 min

Freelancer Training on How to Find Direct Clients Ep 68. Gareth Everson Reveals How a Summery Glass of Iced Lemonade Can Spark Your Marketing EffortsSend us a textDownload your free onpage SEO worksheetBook a free scouting callThis week on the podcast I caught up with systems marketing expert Gareth Everson.Gareth helps solopreneurs small business owners to fix their lead and sales funnels using CRM and sales and marketing automations. Whether you're adding systems to your business for the first time, or are getting poor results by doing it yourself or hiring the wrong person to do it the first time around, Gareth is great at working with...

2024-07-2350 min

Zest for Business Switching From Business Start-Up to Scale-Up Mode (Ep26)Are you ready to scale your business? I explain the differences between start-up and scale-up modes, address some misconceptions and look at tools like the Business Model Canvas and The Lean Startup book. It's the perfect topic for business owners still seeking sustainable growth.Read the summary show notes and watch the video at: https://soloprenyear.com/ep26

2024-07-2122 min

Zest for Business 5 Questions To Help Decide How To Niche (Ep25)Confused about how to niche your business? This episode breaks down five crucial questions to pinpoint your ideal market and tailor your offerings. Target the right market, understand their challenges, and refine your product or service for maximum impact. Ideal for solopreneurs wanting to streamline their focus.Read the summary show notes and watch the video at: https://soloprenyear.com/ep25

2024-07-1433 min

Zest for Business Two Forks In The Road For Your Solopreneur Business (Ep24)Navigating your solopreneur journey? Discover the pivotal decisions every solopreneur faces and learn how to avoid the feast and famine cycle. Gareth shares insights on maintaining a steady lead flow and deciding between outsourcing or hiring your first employee.Read the summary show notes and watch the video at: https://soloprenyear.com/ep24

2024-07-0526 min

Zest for Business How To Budget For Small Business Marketing Systems (Ep23)How you budget for CRM systems and marketing at every stage of your business when you don't have any software experience can be daunting. At one end of the spectrum, it leads to having too little systemised and too much being done manually; and at the other end a mess of digital spaghetti and no control or momentum at all. Get ideas and strategy to use the software and digital investments that will help you transition from startup to scale-up by learning how to utilise lead magnets, email nurturing, and advertising to drive growth.See the full...

2024-06-2440 min

Zest for Business Why All-In-One CRM Is Your £5.48 A Day Best First Hire (Ep22)When you work for yourself, everything is on you. If you have an ‘off day’ or ‘off week’ or ‘off month or year’ that’s on you. Not even Cher can “turn back time”. All-in-one CRM is the most cost effective virtual assistant you can hire, who always turns up on brand, representing you at your best, 24/7, 365 days a year and for less than £5.50 a day. See what you can do with it that you couldn’t achieve on your own and why it’s better than any VA or first permanent hire.Read the summary show notes and watch the vid...

2024-06-1735 min

Zest for Business Software You Need As A Solopreneur (3 Types of CRM) (Ep21)Curious about CRM systems? Find out how they can benefit your small business. From managing client data to automating tasks, Gareth breaks down the essentials and shares advice on picking the ideal software for solopreneurs.Read the summary show notes and watch the video at: https://soloprenyear.com/ep21

2024-06-0931 min

Zest for Business The Top 5 Marketing Mistakes Made By Solopreneurs (Ep20)Find out the top 5 marketing mistakes solopreneurs often make, including inconsistent lead generation and "the blank page" problem. Learn practical solutions to these issues so that you can avoid them and boost your marketing effectiveness. Ideal for solopreneurs looking to refine their approach and achieve better results.Read the summary show notes and watch the video at: https://soloprenyear.com/ep20

2024-06-0328 min

Zest for Business 3 Ways To Generate Leads For A Solopreneur Business (Ep19)Small business lead generation is regularly overcomplicated but it doesn’t have to be overwhelming. In this episode, find out three simple strategies to attract new clients: free content creation, paid advertising, and forming partnerships. Choose the one that's the right fit for your business and improve your lead generation efforts.Get the resources from this episode at: https://soloprenyear.com/leads

2024-05-2424 min

Zest for Business How A Lead A Day Keeps The Downturns Away (Ep18)How can you tackle inconsistent lead flow and its impact on your business? Generating a lead a day can keep your business thriving, even during slow periods. Join me as I explore strategies to maintain a steady influx of new leads, ending the feast and famine cycle for consistent clients and stable revenue.Read the summary show notes and watch the video at: https://soloprenyear.com/ep18

2024-05-1927 min

Zest for Business Lemonade Plan Marketing Systems Recap & 3 Key Metrics (Ep17)This episode recaps the 8 crucial steps of the Lemonade Plan for small business sales and marketing. Learn how to refine your approach for more consistent results, from attracting leads to securing loyal clients. Plus, discover the 3 key metrics that will help focus your marketing performance and efforts for success.Read the summary show notes and watch the video at: https://soloprenyear.com/ep17

2024-05-1524 min

Zest for Business The 3 R's: Reviews, Referrals and Repeat Sales (Ep16)Understand the "3 R's" of marketing endorsements: Reviews, Referrals, and Repeat Sales. Learn how to seed these outcomes early in your client relationships, turn reviews into case studies, ask for referrals effectively, and ensure repeat business with satisfied clients. Find practical strategies to turn endorsements into lasting growth for your business. Read the summary show notes and watch the video at: https://soloprenyear.com/ep16

2024-04-2919 min

Zest for Business Providing Great Customer Service Without Scope Creep (Ep15)There's a tightrope to walk in client relationships to balance excellent customer service while keeping project scope in check. Even seasoned solopreneurs let the curse of their expertise drain profits from client relationships as they seek perfection in every detail or answers to every last client problem. There are key takeaways on effective client communications and managing project boundaries to improve customer satisfaction. Read the summary show notes and watch the video at: https://soloprenyear.com/ep15

2024-04-2114 min

Zest for Business How To Upsell To A Client With Add-On Services (Ep14)Learn effective strategies with practical tips on offering add-on services ethically and successfully. This episode examines understanding clients' broader challenges and positioning solutions strategically to meet these needs. Gain insights on building trust and establishing lasting relationships through thoughtful service expansion. Read the summary show notes and watch the video at: https://soloprenyear.com/ep14

2024-04-1327 min

Zest for Business How To Manage Your Client Onboarding Process (Ep13)Explore innovative approaches to securing lasting client satisfaction and debunk common onboarding pitfalls. Learn techniques to transform that initial client commitment into a powerful, long-term relationship. See how a thoughtful welcome can propel client relationships towards successful outcomes and endorsements. Read the summary show notes and watch the video at: https://soloprenyear.com/ep13

2024-04-0619 min

Zest for Business Get More Sales By Creating Your Signature Sales Offer (Ep12)Ever thought that crafting a signature sales offer was just for seasoned sales pros? Think again. I pull back the curtain to reveal how understanding your client's needs and mastering a few key processes can elevate your sales meetings, making your offer irresistible to potential clients. A game-changer for solopreneurs aiming to leave a lasting impression on their prospects. Read the summary show notes and watch the video at: https://soloprenyear.com/ep12

2024-03-2835 min

Zest for Business Sales Meeting Processes For Non-Sales People (Ep11)Explore the underestimated soft skills that turn sales meetings into wins. Learn to lead meetings with empathy, process, and a listener's ear, turning potential clients into partners. It's about making sales meetings less about selling and more about solving your prospect's problems. Read the summary show notes and watch the video at: https://soloprenyear.com/ep11

2024-03-2440 min

Zest for Business Lead Education: How To Follow-Up In The First 90 Days (Ep10)Delve into structuring potent follow-up communication that moves leads from problem recognition to solution seekers. Grasp the significance of matching content with prospect challenges for personalised lead nurturing campaigns. Learn the three-phase email strategy that ensures sustained interest and primes leads for meeting with you. Read the summary show notes and watch the video at: https://soloprenyear.com/ep10

2024-03-1429 min

Mission Activated Recalibrating Business Direction for Success and Happiness; with Gareth EversonThis episode welcomes Gareth Everson, a former basketball player turned football coach and small business coach. Yes, he’s all about sport AND a busy guy! Gareth shares his journey from corporate professional to small business owner, emphasizing the pivotal role of family and work-life balance in his career transition. From navigating the challenges of small business technology to the closure of his own software company during the pandemic, Gareth's resilience and determination shine through. Join us as we explore the insightful parallels between coaching kids in sports and coaching small business owners, and discover Gareth's superpower in...

2024-03-1359 min

Zest for Business Step-By-Step Lead Generation: The Who, How and Where (Ep09)Master the art of lead generation by learning how to capture and nurture leads at different stages of the funnel. Discover effective methods to find and attract potential leads to your business through social media, landing pages, and email follow-up sequences. Read the summary show notes and watch the video at: https://soloprenyear.com/ep9

2024-03-0718 min

Zest for Business The Top 10 Ways To Do Lead Capture On Your Website (Ep08)Ever wondered why some solopreneurs seem to have a magical touch when it comes to gathering leads? Dive into the nuances of converting website visits into a thriving client base as I explore the Top 10 lead capture strategies. From intuitive chatbots to the personal touch of a telephone call-to-action, learn the secrets of engaging potential clients effectively. Read the summary show notes and watch the video at: https://soloprenyear.com/ep8

2024-03-0130 min

Zest for Business Put Fizz In Your 3 Core Sales And Marketing Systems (Ep07)Discover the three core marketing and sales systems needed for a successful business: attracting leads, onboarding clients, and delighting them. Learn the fizzy-drink themed way of how to manage the processes behind them, so that you end up with more referrals, reviews, and repeat sales. Read the summary show notes and watch the video at: https://soloprenyear.com/ep7

2024-02-2218 min

Zest for Business How To Generate Leads From Low-Cost Offline Sources (Ep06)Looking at the world of offline lead generation. Networking, direct mail and leaving flyers all offer untapped potential for you. Discover innovative approaches like personalised business cards and digital link pages to elevate your offline marketing game. Uncover cost-effective strategies to expand your business's reach and capture valuable leads. Read the summary show notes and watch the video at: https://soloprenyear.com/ep6

2024-02-1619 min

Zest for Business Using Social Media to Generate Leads (Ep05)Discover the best social media platforms to focus on for promoting your business and engaging with your audience. Uncover valuable insights on posting frequency and content quality to maximise engagement and lead generation. Read the summary show notes and watch the video at: https://soloprenyear.com/ep5

2024-02-0917 min

Zest for Business Lead Magnets Demystified: What Works Best For Funnels (Ep04)Explore the art of crafting lead magnets that resonate with potential clients at different stages of the marketing funnel. Uncover how simple, strategic lead magnets can efficiently guide prospects through their buying decision cycle. Gain insights into creating valuable content that nurtures leads and facilitates conversions. Read the summary show notes and watch the video at: https://soloprenyear.com/ep4

2024-02-0223 min

Zest for Business Purposeful Customer Journeys: TOFU, MOFU, and BOFU (Ep03)Explore the power of top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU) in guiding prospects through the buying journey. Learn how to create compelling content that resonates with your audience at each stage, leading to stronger client relationships and increased success. Read the summary show notes and watch the video at: https://soloprenyear.com/ep3

2024-02-0214 min

Zest for Business Understanding Client Problems For Better Conversions (Ep02)Uncover practical techniques for understanding and addressing client problems that resonate with your target audience. Discover ways to attract and engage potential clients by speaking their language on your website. Learn how to strategically guide potential clients through an education process to offer valuable solutions. Read the summary show notes and watch the video at: https://soloprenyear.com/ep2

2024-02-0215 min

Zest for Business What To Say And Do On Your Website To Get Leads (Ep01)Uncover the keys to crafting compelling website copy that resonates with potential leads. Explore the balance of written content and impactful images to create an engaging user experience. Delve into the psychology behind building trust and confidence through testimonials and examples on your website. Read the summary show notes and watch the video at: https://soloprenyear.com/ep1

2024-02-0212 min

Zest for Business Soloprenyear: A Show For Small Business Owners (Intro)Discover how to effectively position your business, ensure lead follow-ups, and manage systems seamlessly in "The Soloprenyear Show." Join host Gareth Everson in this introductory episode as he combines his extensive experience with practical advice, guiding solopreneurs towards sustainable growth and efficiency. A must-listen for any small business owner looking to streamline their operations and boost their marketing strategy.

2024-01-3006 min

The Story Selling Podcast Email Marketing Software & Systems (feat. Gareth Everson)ail Marketing Software & Systems (feat. Gareth Everson)“Which email marketing platform should I use?” is an evergreen marketing question! It takes real time and investment to setup any email marketing tool. You need to be sure you are making the right choice. On this episode I interview systems expert Gareth Everson. Listen in now as we discuss: The difference between ‘software’ and ‘systems’ – and why it matters! Gareth’s 8 core eight core customer processes, and why lead generation is rarely the real issue The correct thinking behind selecting the right software Why using an entry level solution (such as Mailchimp) isn’t necessarily a problem Why it i...

2023-03-0149 min

All things Indecent Noise Indecent Noise Presents History Of Trance Part 7 (2008 - 2010)Bonus and final xl part of History of Trance. Years 2008 - 2010. Hour 1 - 2008: Armin van Buuren feat. Jaren - Unforgivable (Stoneface & Terminal Remix) John Askew - Fade To Black Simon Patterson - Us Jon O'Bir - Ways & Means Sunlounger feat. Zara - Lost (Aly & Fila Remix) The Doppler Effect - Beauty Hides In The Deep (John O'Callaghan Remix) Dave 202 - Louvre Akesson - Perfect Blue (Solar Movement Bangin Mix) Simon Patterson - Smack Ferry Corsten - Radio Crash Mark Sherry - A Star Within A Star (Stoneface & Terminal Remix) Orjan Nilsen - La Guitarra Lange feat. Sarah Howells - Out...

2022-04-253h 01

Growth Moves with Rob Tyson 7 Steps To Systemise Your Sales & Marketing, with Gareth Everson of ConnectablyThe promise of technology for most consultants, coaches and services businesses rarely pays off, in large part because they lack the kind of intelligent strategy Gareth Everson shares in this show. Gareth founded software company Connectably https://connectably.com/ to help business owners who aren't naturally "software people" to systemise processes, understand marketing technologies, improve client experiences, get paid their true worth and increase their business' value. We talk hot tubs, party-loving alcoholics... and the Yes/No Game makes it's debut! Listen in to understand the strategy then get Gareth's 1 pager here: https://www.canva...

2020-10-2838 min

Shaine presents: Synchronized Podcast Synchronized Podcast Ep 12 [2010-12-18 WWW.TRANCE.FM]Get Synchronized with the latest in trance, every 1st Wednesday of the month a mind blowing hour full of uplifting and euphoric trance tunes mixed by Shaine. Exclusively on Trance.FM from 22:00-23:00 CET / 16:00-18:00 EST / 21:00-22:00 GMT. Enjoy the ride! 01 Gareth Emery featuring Lucy Saunders - Sanctuary (Sean Tyas Remix) 02 Sophie Sugar vs Sunlounger - Lost Together (Armin Van Buuren Mashup) 03 Faruk Sabanci feat. Renee Stakey - Stranger (Heatbeat Remix) 04 Agustin Servente - Esturion (Jonas Hornblad Remix) 05 Sander Van Doorn - Renegade (Sean Truby Remix) 06 Rebecca Saforia - Paradigm (Original Mix) 07 Matt Everson - Heist Manoeuvre (Nick Sentience Remix) 08...

2015-01-161h 00 $DJ Starlite\'s (Callie Mitchell) Podcast$

DJ Starlite's (Callie Mitchell) Podcast DJ STARLITE PRESENTS HER GUEST MIX FOR AWOT‎Hi Guys...hope you all are having a great new year and that good things are happing for all of you ..as for me full steam ahead and big things are in the works....this is one of them!I would first like the thank Alex Berse for having me on the AWOT radio show. Alex has always been a huge supporter of my work and it is a huge honor to be asked to be a guest dj. Alex's vision is simple to bring the world together through music and to follow your dreams!!So to you Alex I th...

2011-01-272h 02

Tim Hart - Trancecast Trancecast Episode 032 01 D-Mad - We Have It (Original Mix) 02 Filipe Boiler - Rare Fascination (Original Mix) 03 Arnej - We Need Them (Original Mix) 04 Beatmode [feat. Elisa King] - Back To Life (Original Mix) 05 Menno de Jong & ReLocate - Solid State (Gareth Emery Remix) 06 Activa pres. Solar Movement - Indigo (Original Mix) 07 Pobsky - Final Cloud (Original Mix) 08 Poshout - For You (Ilya Soloviev Progressive Mix) 09 Space RockerZ - Weather the Storm (Daniel Wanrooy Twister Remix) 10 Mike Foyle & DNS Project - Cayo Norte (Original Mix) 11 Ehren Stowers & Anthony Yarranton - Always (Original Mix) 12 Arcane Science [ft. Melissa Loretta] - Still Feel (You Here) (T...

2010-12-211h 17

Damien Kennedy Global Sessions Podcast Damien Kennedy Global Sessions Podcast 35 2010 YearMixDamien Kennedy Global Sessions Podcast 35 2010 YearMix Mat zo; The found D-mad; She gave happiness (arty remix) Steve brian; la gomera Ben Gold; Sapphire Rafael Frost; Flashback Ummet Ozcan; Next Phase (Phase 1 Mix) Maor levi feat Ashley tomberlin; chasing love Dj eco; and we flew away PRODUCER OF THE YEAR: Arty; twilight tonight (arty remode) 4 strings feat ellie lawson; safe from harm Aruna with mark eteson; let go Above and beyond vs kyau and albert; anphonic Susana feat Omnia and the blizzard;closer Lemon and einar k; tenacity Matt Everson Heist Manoeuvre Simon Patterson Taxi Michael Woods Dynamik (Original Mix) Ummet ozcan...

2010-12-151h 30

Podcast do Musicão![#23] Everson K Yearmix 2008Olá rapaziada! Estamos aqui novamente, desta vez para trazer o melhor do trance para todos vocês, com set mixado pelo DJ gaúcho Everson K! (ouça clicando no play verdinho logo abaixo) 01. Serge Devant - Sweet Harmony (Jerome Isma-ae remix) 02. Wippenberg - Chakalaka (original) 03. Michael Cassette - Shadows Movement (original) 04. Inkfish & David West - Hello Piano (Sebastien Leger remix) 05. Ronski Speed - Revolving Doors (Sun Decade remix) 06. Andy Duguid feat. Leah - Wasted (original) 07. Paul Keeley - A Sort of Home Coming (Michael Cassette remix) 08. Above & Beyond pres. Oceanlab - Sirens of the Sea (Sonorous remix) 09. Eric Pryd...

2009-02-111h 19