Shows
Collective Clicks: Digital Marketing for Real Estate InvestorsFrom Guesswork to Growth: The Power of Strategic Split TestingEver wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world...2024-07-1641 min
Collective Clicks: Digital Marketing for Real Estate InvestorsThe Future of Real Estate Marketing: How Online Trends Will Shake Up Lead GenLet's face it - the way you generate leads today won't cut it tomorrow. The real estate marketing game is getting flipped on its head. Between Google stealing your keyword leverage and Apple hijacking your data, the digital landscape is guaranteed to look really different in a few years. So what's an investor to do? Tune into this podcast, that's what! Hosts Brandon Bateman and Garrett Cragun got together to peel back the curtain on the future of marketing. You'll learn why smart investors need to make allies out of search giants, get their hands on quality data, and...2023-10-2433 min
Collective Clicks: Digital Marketing for Real Estate InvestorsCracking the Code: Lowering Google Ads Costs and Maximizing Impression ShareJoin Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game. Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If yo...2023-06-1327 minCollective Clicks: Digital Marketing for Real Estate InvestorsPPC Essentials Part 7: Bidding Strategies and Their Impact on ROIIn this episode of the PPC Essentials series, Brandon talks to Garret Cragun, who is the Director of Paid Media at Bateman Collective. They discuss Google Ads bids, including the target CPA bid strategy and common mistakes people make. They emphasize the importance of finding the right balance between cost per lead and revenue per lead, and making decisions based on business objectives. This is the seventh episode of the PPC Essentials series.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're...2023-04-1839 minCollective Clicks: Digital Marketing for Real Estate InvestorsPPC Essentials Part 6: Understanding Bid Strategies in Google Ads AuctionsIn this episode of the Collective Clicks Podcast, Brandon Bateman and Garret Cragun talk about bid strategies in Google Ads. They cover the basics of the Google Ads auction, the different bid strategies you can use, and how to adjust your bids for different campaign goals. They also discuss a powerful PPC strategy involving shared conversion actions across multiple accounts that can help you get better results. If you want to master bid strategies and improve your Google Ads campaigns, this is the episode for you. Thanks for listening to Collective Clicks!We're always looking t...2023-04-1141 minCollective Clicks: Digital Marketing for Real Estate InvestorsPPC Essentials Part 4: Conversion Tracking—A Guide to Optimizing Your PPC StrategyThis episode of the Collective Clicks Podcast dives into the world of conversion tracking, with our resident digital marketing guru Garret Cragun. In this fourth episode of what is likely an eight-part series, we'll discuss effective strategies and techniques to ensure you're getting the most out of your PPC campaigns in the real estate investment industry.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy...2023-02-2121 minCollective Clicks: Digital Marketing for Real Estate InvestorsPPC Essentials Part 3: 5 Mistakes to Avoid & 4 Strategies to Maximize Your Landing Page PerformanceIn this episode of the Collective Clicks Podcast, Brandon is joined by Garret Cragun from our paid media team to discuss landing pages. We'll cover five common mistakes people make when building landing pages and how to do them correctly, as well as four ways to create exceptional landing pages. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.2023-02-0738 minCollective Clicks: Digital Marketing for Real Estate InvestorsPPC Essentials Part 1: Mastering Keywords To Optimize PPC ResultsIn this episode of the Collective Clicks Podcast, Brandon and Bateman Collective's Head of Paid Media, Garret Cragun, discuss the key aspects of keywords and negative keywords for successful PPC campaigns. They provide strategies on how to get the most out of them and tips on avoiding common mistakes. This is part 1 of an 8-part series.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a f...2023-01-1729 minCollective Clicks: Digital Marketing for Real Estate InvestorsHow To Make Google Your Ally, Not Your EnemyThis is a technical episode where Brandon Bateman is joined by Garret Cragun to discuss the details of working with Google to optimize your digital marketing. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.2022-11-2334 minCollective Clicks: Digital Marketing for Real Estate InvestorsIs Your Location Targeting Hurting Your Results?Locations are one of your single biggest levers for getting superior results in digital marketing. Garret Cragun joins Brandon to discuss how location targeting impacts results and where people are going wrong. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.2022-11-0242 minCollective Clicks: Digital Marketing for Real Estate InvestorsProduct Update: October 2022In this first episode, Garret Cragun, Bateman Collective's product expert, joins Brandon Bateman to discuss exciting new product updates. The product team has been testing a conditional form that enables lead scoring for clients, and early results suggest that it should lower CPL by 10-15%. Early testing also shows that Form Reactor is increasing the success rate between clients and leads by connecting them quickly. If you are interested in implementing these new services, contact your account manager or visit batemancollective.com.Thanks for listening to Collective Clicks!We're always looking to improve t...2022-10-1230 min