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Gary Redmond
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Unbox the Inbox | Email Marketing for Online & Offline Businesses
The Final Episode: I'm Switching Channels
Send us a textAfter months of reflection, I've decided to end the Unbox the Inbox podcast and shift to a weekly newsletter format that better aligns with my current business direction and personal values.• Started this podcast to help others grow subscription box businesses based on my experience with BusterBox• Noticed significant industry headwinds making it harder for clients to justify coaching costs• Attempted to pivot toward helping coaches grow their businesses but felt inauthentic• Realized after stepping back from BusterBox that I missed building with my friends rather than going solo
2025-07-28
06 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
What Happens When You Fall Out of Love With Your Business
Send us a textWe rarely talk about those moments when the business you've built with passion suddenly feels heavy and disconnected. That's exactly where I found myself recently - not quite burnt out, but definitely feeling a sense of "meh" that I couldn't shake.Have you ever built something that once lit you up, only to hit a stretch where you feel completely numb to it? In this raw and unplanned episode, I'm sharing my current struggle with feeling disconnected from my coaching business.After returning from vacation, I've...
2025-07-14
04 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Why More Sales Calls Won't Scale Your Coaching Business
Send us a textJOIN FREE COMMUNITY & COURSE HERE 👇http://skool.com/scalable-coaches-6865/Are you trapped in the coaching hustle cycle? That feeling where every new client brings both excitement and dread as your calendar fills up with more sales calls, DM sessions, and delivery obligations?This episode shatters the myth that's keeping talented coaches stuck at 5-20K months while burning themselves out completely. Gary explains why "more effort" is not the answer to sustainable growth, and breaks down a transformative framework that allows coaches to scale without sac...
2025-06-16
13 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
How To Charge What You're Worth (Not What You're Used To)
Send us a textHave you ever wondered what's really holding back your income as an entrepreneur? In a moment of raw honesty, I share my recent breakthrough—landing a high five-figure monthly retainer that shattered my previous pricing ceiling.For years, my fees were anchored to what I thought subscription box founders could afford—a modest $1,750 for my top-tier offering. This wasn't about my value; it was about my "financial thermostat" being set to match my client base.Everything changed when I began working with an automotive business and had...
2025-06-09
15 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Stop Fighting Yourself: The Unexpected Power of Alignment
Send us a textJOIN FREE COMMUNITY & COURSE HERE 👇http://skool.com/scalable-coaches-6865/Ever find yourself repeatedly avoiding certain business tasks, despite knowing they're "effective"? That resistance might be telling you something crucial about alignment.In this deeply personal episode, I open up about my recent therapy journey and how it's transformed my understanding of business resistance. After shifting from coaching subscription box founders to working with online entrepreneurs, I found myself dreading the "proven" tactics of LinkedIn outreach and sales calls. This dread wasn't laziness—it was a misal...
2025-06-02
10 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
5 Reasons Why Email Marketing is the Key to Consistent Sales For Your Online Biz
Send us a textJOIN FREE COMMUNITY & COURSE HERE 👇http://skool.com/scalable-coaches-6865/Email marketing creates reliable consistency in your coaching business by providing a direct, permanent communication line that you truly own and control. Today we explore why an email list is the solution to the feast and famine cycle that plagues many online entrepreneurs.• Your email list is the only digital asset you truly own in online business, unlike social platforms with changing algorithms• Email remains completely free to communicate and sell to your audience with no reac...
2025-05-26
11 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
The 3-Phase System: Build a Scalable Coaching Business Without Burnout
Send us a textA three-phase system can take you from zero audience and zero clients to a freedom-based coaching business that scales to $50K+ monthly without burnout or sales calls.Phase One focuses on building audience through content and conversations• Pick one platform where your target audience is active (LinkedIn works well for targeted connections)• Post consistently for 30-60 days with unique insights about your process • Build your network by adding connections and engaging with content daily• Start conversations with people who engage with your content• Conversions happen in c...
2025-05-19
22 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Algorithm Hacking: The Email Secret Nobody Tells You
Send us a textJOIN FREE COMMUNITY HERE 👇http://skool.com/scalable-coaches-6865/I reveal a simple but powerful strategy to increase the visibility of your most important social media posts without spending money on ads. This quick tip leverages your existing email list to create early momentum for posts that might otherwise get buried by social media algorithms.• Send a brief email to your list with a direct link to your important social media post• Focus on driving engagement in the crucial first 30-60 minutes after posting• Algorithm...
2025-05-12
04 min
The Rich Redmond Show
Bass, Bands, and Backstage Stories: Brian Arsenault's 25-Year Musical Journey :: Ep 221 The Rich Redmond Show
"Bass, Bands, and Backstage Stories: Brian Arsenault's 25-Year Musical Journey" Join Rich Redmond and Brian Arsenault as they dive deep into the life of a professional bass player, exploring his incredible journey from Canadian country bars to touring with Gary Allen for 25 years. Highlights include: [0:10] Early Touring Days: Brian's wild first experiences in a Winnebago with a fighting band [0:25] Nashville Arrival: How a truck driver and a chance encounter brought Brian to Music City [0:40] Pam Tillis Years: Behind-the-scenes stories from life on the road [0:55] Gary Allen Band: The inside scoop on 25 years as a band...
2025-05-09
1h 45
Unbox the Inbox | Email Marketing for Online & Offline Businesses
3 Keys To Building a Freedom Coaching Business (That Doesn't Own You)
Send us a textJOIN SKOOL HERE 👇https://www.skool.com/scalable-coaches-6865Freedom. It's the reason most of us became coaches in the first place. Yet so many find themselves trapped in a business that demands more time, more hustle, and more personal involvement than they ever imagined.After an eye-opening conversation with a fellow coach about our ultimate business and lifestyle goals, I realized there's a clear formula for building genuine freedom into your coaching business. It comes down to three critical components that, when properly ali...
2025-05-02
12 min
The Rich Redmond Show
Are Drummers Natural Producers? - Ben Jackson's Musical Journey :: Ep 219 The Rich Redmond Show
In this episode of the Rich Redmond Show, drummer-turned-producer Ben Jackson shares his incredible story of musical reinvention. Dive into a candid conversation about transitioning from touring musician to studio wizard, navigating the Nashville music scene, and building a successful career by constantly evolving. Ben reveals insights into modern music production, the art of co-writing, and the importance of staying adaptable in the ever-changing music industry. Highlights include his work with artists like Gary Allen and Steven Tyler, his approach to studio recording, and the challenges of balancing creativity with business savvy. Whether you're a musician, producer, or music...
2025-04-25
1h 26
Unbox the Inbox | Email Marketing for Online & Offline Businesses
How I'm Building a Community to Help Online Business Owners Succeed
Send us a textGary Redmond announces the launch of his new Skool Community, offering email marketing strategies, AI tools, and weekly live trainings to help online business owners grow.With ten years of experience across subscription boxes, SaaS, and coaching, Gary has created a space where entrepreneurs can connect, collaborate, and learn cutting-edge business growth techniques.• Community designed for online business owners looking to leverage content, email marketing, and AI• Free email marketing course teaching Gary's story-based framework that generates sales• Weekly live Zoom trainings, Q&As, and person...
2025-04-14
04 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
The Social Media Strategy I Was Wrong About: Conversations Lead to Conversions
Send us a textSometimes the most powerful business lessons come from admitting we were wrong. After years of dismissing social media marketing in favor of email strategies, I've discovered a system that's transforming how coaches and consultants generate clients from their social platforms—without being pushy or sales-focused.Social media can be a powerful channel for generating clients when approached as a conversation starter rather than a passive billboard for your services. Every notification represents an implicit request for help, providing opportunities to initiate authentic conversations that can lead to client relationships.• Cont...
2025-04-07
15 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
The Power of Email: Selling A High-Ticket Offer Without Sales Calls
Send us a textToday we discuss selling without sales calls. Sales calls aren't always necessary for selling high-ticket coaching; a well-crafted offer and strategic email communication can often be more effective. We've discovered that by shifting from traditional sales calls to email-based conversations, coaches can sell $1,000-$2,000 programs more efficiently while maintaining strong conversion rates.• A dialed-in offer is the foundation – clear promise, clear path, clear reason to act now• Story-based emails that shift beliefs are more powerful than calendar links• Conversations still matter, but they can happen via email rather th...
2025-03-31
15 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Why I'm Creating a New Space For Business Owners To Learn Email Marketing
Send us a textI'm excited to announce the launch of a new free community for email marketers and online business owners built on the Skool platform. This community will include a complete course on writing story-based emails that convert to clients and sales, plus regular live trainings, email audits, and a space for like-minded entrepreneurs to connect and grow together.• Community will be completely free to join with full access to all resources and training• Moving away from Facebook groups due to their declining 2% engagement rate• Skool platform provid...
2025-03-24
08 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
AI Agents Are the New Internet, and Most People Have No Idea
Send us a textThe digital revolution that transformed our world with the internet in the 1990s is happening again—only this time, it's through AI agents. While most of us have become accustomed to working with AI assistants like ChatGPT, we're standing at the threshold of something far more transformative.AI agents aren't just responsive tools waiting for your next prompt—they're autonomous workers that execute complete tasks without continuous human guidance.Picture sending a simple voice message and having an agent transcribe it, understand your request, and independently handle tasks like summ...
2025-03-19
09 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
How to Write Stories in Your Emails to Boost Sales
Send us a textUnlock the hidden potential of your email marketing strategy with the art of storytelling. We delve into the transformative impact that engaging narratives can have on your sales emails.Listeners will discover how to shift beliefs through powerful storytelling techniques, making their offers resonate on a deep emotional level. By reframing email communication, you’ll learn how to move beyond traditional sales pitches and create a compelling connection with your audience.Throughout the episode, insights are shared on why many sales emails fall flat. People often re...
2025-03-10
16 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
How To Unlock the Power of Self-Liquidating Offers
Send us a textWhat if you could turn your ad expenses into an investment that not only builds your email list but also attracts real customers ready to engage with your products?Join me, Gary Redmond, as we tackle the challenges of high ad costs and the pitfalls of attracting freebie seekers. Discover our ultimate strategy: integrating self-liquidating offers into your funnel to offset costs and ensure your list is filled with buyers, not just browsers.We’ll explore how offering a valuable lead magnet paired with a strategic upsell, like a re...
2025-03-03
11 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Why Most Coaches Struggle to Get Sales from Email (And How to Fix It)
Send us a textWhat if you could transform your email marketing strategy and finally see it convert into real sales? Join me, Gary Redmond, as we tackle the common pitfalls faced by online coaches in their email campaigns.We'll uncover why many fail to make sales, and I'll share invaluable insights on how to revamp your approach. In this episode of "Unbox the Inbox," we explore the art of balancing the 'what' with the 'why,' increasing your offers, and forging an emotional connection with your audience. By the end, you'll...
2025-02-24
11 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
How Often Should You Email Your List? The Truth About Frequency
Send us a textUnlock the secrets to skyrocketing your business growth by mastering the art of email marketing frequency with Gary Redmond on Unbox the Inbox. Get a FREE email writing course for coaches at www.inboxcashmachine.com/free-trainingDiscover why the age-old belief that frequent emailing annoys subscribers might just be holding you back. With insights drawn from Gary's personal journey at BusterBox, learn how shifting from a few emails a week to a daily—and even twice daily—routine drastically reduced customer acquisition costs and boosted sales.You'll get t...
2025-02-17
14 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
I Realised I Should Take My Own Advice
Send us a textThis episode explores the essential connection between effective email marketing and successful advertising.I share valuable insights from personal experience, discussing how the right strategies can turn leads into customers, alongside the importance of self-liquidating funnels.• Discussion on failed ad campaigns and expensive lead generation • Highlighting the necessity of compelling offers and email follow-ups • Introduction to lead magnets and their role in email marketing strategies • Exploration of crafting a self-liquidating funnel • Importance of nurturing leads with follow-up email sequences • Realisation of transforming ad spend through effective...
2025-01-20
07 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Why I Deleted 50,000 Emails From My List
Send us a textWhat if your email marketing could triumph over the chaos of online business shifts? Join me, Gary Redmond, as I share my journey of evolution in the digital marketing realm.In this episode of Unbox the Inbox, I recount my transition from the niche of subscription box email marketing to embracing a broader spectrum of online businesses, including coaching, consulting, and software.The ever-changing landscape of the online market demanded a pivot, and I’m all set to walk you through how this shift is not just a necessity bu...
2025-01-13
14 min
The Rich Redmond Show
Drumming Legends, Cigars, and Cherished Memories: A Conversation with John Spittle :: Ep 203 The Rich Redmond Show
John Spittle born and raised in Southern California started playing drums at the age of 5. His father was a drummer and started teaching him at an early age. Music was always a big influence in his household. By the time John was around 10 He would sit in with his dad’s rock bands. Sitting in gave John the desire to want to do more. Joined school band in Middle and HighSchool. By the time he was 15 he was playing club gigs( having to spend breaks outside because he was too young). At 16 as well playing club gigs he joined rock b...
2025-01-10
1h 25
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Your 2025 Plan for Success. 3-and-a-Half Tips for Fast Growth!
Send us a textUnlock the secrets to transforming a stagnant subscription business into a thriving success story. You'll discover how we reignited growth in the final months of 2024 by sending bold, edgy emails that cut through the digital clutter, boosting sales and engagement.With a fearless approach, we shifted from cautiously sending a few emails to bombarding our subscribers with personality-filled content that resonated.Learn the art of crafting irresistible offers, understanding the nuanced needs of your audience, and creating urgency in your communications to drive significant business growth.As...
2024-12-17
13 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
[Email Hack] Reduce Churn with a Subscriber Snooze Button
Send us a textEver wished your email subscribers could take a break without hitting that dreaded unsubscribe button?I've got just the hack for you! In this episode of Unbox the Inbox, I'm sharing a game-changing strategy we embraced at BusterBox to combat email list churn. Imagine a snooze button—not for your morning alarm, but for your email list.This innovative feature gives subscribers the freedom to pause emails for two or four weeks, keeping them connected without overwhelming their inbox. You'll learn how to implement this flexible approach using ActiveCampaign, co...
2024-12-02
06 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Future Trends in Email Marketing in 2025
Send us a textWhat if the secret to skyrocketing your subscription business lies in the simplicity of a text-based email?Join us on Unbox the Inbox with Gary Redmond as we unravel the transformative shift in email marketing strategies for 2024.We've partnered with BusterBox to illustrate how moving away from ornate graphic emails to straightforward, text-driven messages can lead to remarkable sales growth. By harnessing the elements of scarcity, curiosity, and personalization, we discover how a no-frills approach, accentuated by strong offers and clear calls to action, can turbocharge engagement and conversions.
2024-11-27
08 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
The $15 Million Funnel
Send us a textUnlock the secrets of email marketing that go beyond subscription boxes! Join me, Gary Redmond, as I share my personal journey from co-founding BusterBox to mentoring diverse online businesses and reveal how powerful email marketing strategies can transform any venture. This episode marks a pivotal shift as I expand my focus from solely helping subscription box founders to encompassing a wider array of online businesses. I'll share how recent experiences with fitness industry friends sparked a realization about the universal applicability of email marketing.As a token of...
2024-11-18
10 min
Unbox the Inbox | Email Marketing for Online & Offline Businesses
Amplifying Your Success by Focusing on What Works
Send us a textWhat if the key to skyrocketing your subscription business lies not in chasing the latest trends, but in doubling down on what's already working?Join me, Gary Redmond, on "Unbox the Inbox," where I unravel the secrets of email marketing success, drawing from my personal journey and transformative experiences. Discover how a pivotal shift in focus helped me harness the power of webinars by expanding my email list for greater conversion rates.At BusterBox, we uncovered the magic of a direct, personal, and text-based email style, steering away from...
2024-11-11
11 min