Shows
PipelineologyService Stories: Turning Content Into Traffic with Joe ToscanoIn this episode, Gary interviews Joe Toscano, CEO of Service Stories, renowned keynote speaker, and author of 'Automating Humanity'. Joe discusses his extensive background in AI, his work in Silicon Valley, and his contributions to the Netflix documentary 'The Social Dilemma'. He provides insights into how Service Stories was developed to help service-based businesses, like auto shops and plumbing services, transform their daily tasks into effective AI-generated content. The conversation emphasizes the evolution of SEO towards long-tail, conversational search queries and the significant traffic increases businesses can achieve by automating and optimizing their content for AI. Joe outlines the...
2026-01-1533 minPipelineologyBuilding Authentic Sales Strategies with Jeff BajorekIn this episode, Gary chats with Jeff Bajorek, founder and principal of Parabola Consulting. With two decades of sales experience, Jeff shares insights on selling with authenticity, uncovering organizational blind spots, and understanding why customers buy. The conversation covers improving customer relationships, leveraging unique value propositions, and the importance of genuinely believing in the product you sell. Jeff also discusses his Seven Steps to Sell Like You framework and delves into how organizations can better understand and serve their best customers. For those looking to enhance their sales team's performance, Jeff offers practical advice and resources available on his...
2026-01-0832 minPipelineologyThe Future Of Content With AI Advancements with Branko KralIn this episode of the Pipelineology podcast, Gary is joined by Branko Kral, a growth marketing advisor with a background that includes leading Backlinko at Semrush. Branko shares his journey through various roles in growth marketing and technical SEO, emphasizing the crucial role of firsthand experience in content creation amid rapidly improving AI and LLM models. He discusses where AI has significantly impacted efficiency, including in video editing and data analysis, and highlights the importance of maintaining transparency and moral standards in AI applications. The conversation explores practical strategies for integrating AI into workflows without sacrificing authenticity and the...
2025-12-1131 minPipelineologyAI Partners: Harnessing Technology Without Losing the Human TouchIn this episode, Gary welcomes Dr. Lyman Montgomery, the founder of Coach Lyman, who shares his expertise in using AI while maintaining a personal touch. Dr. Montgomery talks about his journey and his role as a clarity and cultural strategist who helps businesses and entrepreneurs stay focused and build healthy cultures. He introduces his Five S System and discusses how AI tools can revolutionize business operations. Dr. Montgomery also emphasizes the importance of setting boundaries with AI, ensuring it serves as a partner rather than a replacement for human interaction, particularly in sensitive situations.00:00 Introduction and Guest...
2025-12-0432 minPipelineologySEO and AI in Modern Marketing with Zach JalbertIn this episode , Gary meets with Zach Jalbert, a consultant and author of 'SEO for ROI: Navigating Online Authority for AI-driven Customer Experiences.' Zach shares his journey from launching a Wix website to becoming an industry leader in digital marketing. They discuss how AI has reshaped SEO, the importance of building authoritative and unique content, and the necessity of multimedia approaches in modern marketing. Zach also offers insights into maintaining brand authority across various digital platforms and navigating the complexities of AI-driven customer experiences. 00:00 Introduction and Guest Welcome00:30 Zach Jalbert's Journey to SEO Expertise
2025-11-2633 minPipelineologyEffective Sales Enablement Strategies with Jen DunnEffective Sales Enablement Strategies with Jen DunnIn this episode, Gary welcomes Jen Dunn, CEO of Grit Fueled Marketing Consulting. Jen shares her journey from corporate marketing to founding Grit Fueled, where she provides strategic marketing solutions for entrepreneurs. The episode explores the importance of sales enablement, detailing how close collaboration between marketing and sales teams can drive successful outcomes. Jen emphasizes the value of partnering with the sales team to create effective marketing materials and discusses best practices for preparing and conducting successful webinars, including a unique follow-up strategy to maintain momentum post-event. She also offers...
2025-11-2030 minPipelineologyMastering Trade Shows and Public Relations with Rob FelberIn this episode of The Pipelineology Podcast, Gary chats with Rob Felber, President of Felber Public Relations and Marketing, about the intricacies of public relations and trade shows. Rob brings over 32 years of experience working with manufacturers in the B2B sector. They discuss the importance of planning for trade shows, from pre-show preparations to in-show tactics and post-show follow-ups. Rob emphasizes the significance of establishing a theme, leveraging advertising opportunities, and creating engaging booth setups. He also highlights the value of building relationships with trade show media to gain valuable coverage. The conversation provides insights for companies looking...
2025-11-1345 minPipelineologyIntegrating Rev Ops: Venntive's Unified Solution with Lydia SugarmanIn this episode Gary interviews Lydia Sugarman, the CEO and founder of Venntive. Lydia shares her journey in the business world and her experience with revenue operations (rev ops). She explains the concept of rev ops, emphasizing its importance in aligning marketing, sales, customer success, and operations to drive business growth. The discussion also covers technological challenges, the benefits of a unified database, and how Venntive offers an all-in-one solution for businesses of all sizes. Lydia also highlights the role of AI in enhancing CRM functionality and offers practical advice for companies looking to streamline their operations.00:00...
2025-11-1025 minPipelineologyMastering Leadership: Insights and Strategies with Robert Heath Sr.In this episode of the Pipelineology podcast, host Gary interviews Robert Heath Sr., founder, CEO, and Chief Vision Officer of Legacy Leadership Consulting Group. Robert shares his extensive background, from teaching and military service to founding his leadership consulting firm. He discusses key elements of effective leadership, including examining expectations, proper delegation, and developing an empowering environment. Robert also introduces his book, 'Why Can't People Just Do Their Jobs?' and explains how the Legacy Leadership Lab helps middle managers become effective problem solvers. Tune in to learn valuable leadership strategies and insights.00:00 Introduction and Guest Welcome
2025-11-0433 minPipelineologyExploring AI in Modern Business with Mahmood RashidIn this episode, Gary discusses the critical aspects of AI governance and compliance with Mahmood Rashid, President of Staferm Solutions. Mahmood shares his extensive experience in IT governance, risk, and cybersecurity, emphasizing the importance of properly managing AI within organizations. The conversation covers the dangers of shadow AI, the necessity of using paid AI models with adequate privacy controls, and the significance of keeping up with AI advancements to avoid obsolescence. Mahmood also addresses the future impact of AI on various industries and provides practical advice for businesses looking to implement AI responsibly.00:00 Introduction and Guest Welcome
2025-10-2423 minPipelineologyRevolutionizing Sales Outreach: AI-Powered Solutions with Jeremy SchiffIn this episode of the Pipelineology podcast, host Gary welcomes AI pioneer Jeremy Schiff, who shares his extensive background in AI and machine learning. Schiff discusses his journey from developing an AI-enhanced photo editor and a personalized restaurant recommendation system to founding RecruitBot and Salesbot. He emphasizes the importance of integrating AI in sales to increase productivity and accuracy, addressing the resistance and enthusiasm toward AI in the industry. Schiff highlights Salesbot's advanced AI capabilities for improving data quality and enhancing outbound sales strategies. He also explains how Salesbot's unique data pipeline and enrichment waterfalls ensure high-quality, comprehensive, and...
2025-10-2025 minPipelineologyThe Solopreneur's Guide to Book Publishing with Donna AmosIn this episode of the Pipelineology podcast, host Gary chats with Donna Amos, founder of Solopreneur Solutions and author of 'Best Damn Marketing Tool Ever: Writing a Nonfiction Book to Grow Your Business'. They discuss Donna's journey from launching her digital marketing agency in 2008 to helping clients publish their books. Donna shares practical advice on brainstorming, outlining, writing, and the entire publishing process. She details the benefits of using a book as a marketing tool and highlights the distinctions between traditional publishing, self-publishing, and hybrid publishing. Donna also elaborates on how she assists clients through coaching programs t...
2025-10-1625 minPipelineologyTalking Growth, Retention, and Agility with Stephanie Kord MillerIn this episode, Gary Ruplinger interviews Stephanie Kord Miller of Empower Your Results to talk business growth, retention, and agility. 00:00 Introduction and Guest Welcome00:39 Stephanie's Background and Career Journey03:26 Challenges in Business Retention05:09 Starting Points for Business Growth07:40 Importance of Strategic Planning and Implementation12:05 Case Studies: Established Company vs. Startup22:11 Principles of Business Agility29:07 Stephanie's Coaching Methodology37:46 Contact Information and Closing Remarks
2024-06-2839 minPipelineologyThe Zombie Method - Reviving Dead Leads and Stalled Deals with Scott MossIn this episode, Gary Ruplinger interviews Scott Moss, Founder and CEO of M Sales Growth Advisors, to talk about how to revive dead leads, stalled deals, and how to handle good prospects that have ghosted you.
2023-10-161h 03PipelineologyBuilding A Human Centered Team At Your Organization with Glenn AkramoffGlen Akramoff, author of Human Centered Teams, joins Gary to talk about getting employees engaged in their work again and building a great team at your organization.
2023-09-2931 minPipelineologyHow to Create and Run Virtual Events with Marisa CaliMarisa Cali of Live on Social Now joins Gary Ruplinger to discuss virtual events, their relevance in 2023 and beyond, and more.
2023-09-2252 minPipelineologyHow To Get Meetings With Your Ideal ClientsIn this live event replay, Gary discusses techniques to help you get meetings with your ideal prospects.
2022-07-2042 minPipelineologyCold Calling Fortune 500 Companies with Johnny-Lee ReinosoJohnny Lee Reinoso from C-Level Partners joins Gary to discuss professional high end cold calling strategies targeting Fortune 500 companies.
2022-05-3153 minPipelineologyIncreasing Appointment Show Rate From 49% to 92%In this episode, Gary talks about steps that Pipelineology used internally to increase their appointment show rate from 49% to 92%. If you take meetings with people, you wont want to miss this episode.
2022-04-2936 minPipelineologyHow to get Clients on LinkedIn - Advanced Session - Live EventToday's episode is another lived LinkedIn Event hosted by Gary with advanced strategies you can use to get more clients from LinkedIn.
2022-04-2233 minPipelineologyHow To Get Clients on LinkedIn in 2022 - Live EventToday's episode is a live event Gary hosted on LinkedIn teaching attendees the latest strategies to help them get more clients from LinkedIn.
2022-04-151h 04PipelineologyAdvanced Client Conversion Strategies with Matt FabricoMatt Fabrico, founder of Outbound Funnel, returns to the show to share some of the latest strategies for turning prospects into paying clients. If you take sales calls, you won't want to miss this episode!
2022-04-0838 min
PipelineologyBrent Keltner on Creating Authenticity Wins to Increase SalesBrent Keltner, author of Authenticity Wins, joins Gary to discuss strategies for sales team to succeed and techniques used by top sales people to close more deals without acting pushy, shady, or unethically.
2021-11-1027 minPipelineologyMicro Influencer Marketing with Zak StahlsmithIf you've wanted to start using influencers to promote your products, but don't have the 6 or 7 figure budget, Zak will share how you can start using Micro Influencer marketing at a much lower cost while still driving great results.
2021-09-3035 minPipelineologyAccount Based Marketing With Mike MaynardMike Maynard, Managing Partner at Napier B2B, joins Gary to discuss account based marketing, how to get clients by throwing stones, and how to effectively get meetings and land new business from very small lists of prospects.
2021-08-2432 minPipelineologyHow To Sell High Value Products and Services with Randy GersonRandy Gerson from Gerson & Associates joines Gary to talk about selling to Xerox, dealing with long, complex sales cycles, and getting your foot in the door with high value prospects.
2021-08-2038 minPipelineologyHow To Use Conversational Text Messaging With Chris BrissonChris Brisson from Sales Message joines Gary to talk about text messaging for business. They discuss best practices, pitfalls, and A2P 10DLC will impact businesses' ability to communicate with customers.
2021-06-0239 minPipelineologyE19 - How to Recruit and Train Virtual Assistants with AJ CrawfordAJ Crawford joins Gary to discuss his process for recruiting and training talented virtual assistants from The Philippines. He talks about what you can expect to pay and some of the amazing talent you can find. We also discuss some of the cultural differences and regulations you should be aware of.
2021-03-0532 minPipelineologyUsing Personalized Cold Email to Book 15-20 Demos a WeekNick Abraham from Elevaate Leads joins Gary on the show to talk about how they're scheduling 15-20 demos a week by personalizing their cold outreach and how with this approach they're able to reach high value C-suite level targets that are normally impossible to reach from your typical prospecting campaign.
2021-02-2625 minPipelineologyAutomating Your Business With Sam and Josh OvettMore revenue, more days off, and happier, more satisfied clients. Sam and Josh Ovett join Gary to discuss automation to make your business run more efficiently.
2020-12-171h 04PipelineologyGetting A Steady Stream Of Referrals with Jodi and Darryl BeuckertJodi and Darryl Beuckert join Gary to discuss getting referrals. As business owners we all want more referrals but for many businesses, they can't be relied upon. Jodi and Darryl discuss how putting a system in place to help cultivate new referrals without any awkward or sleazy tactics.
2020-12-0448 minPipelineologyBootstrapping Business Growth With Evan SametEvan Samet joins Gary to discuss how he started a business in college and bootstrapped growth with 0 outside investment. He also about pivots he's making in the live ticketing industry, and the importance of tenacity when building a business.
2020-11-2127 minPipelineologySelling $25,000 Services with a Mini Webinar with Joel ErwayJoel Erway joins Gary to discuss power offers, mini webinars, and how to significantly decrease your cost per booked call from advertising.
2020-11-1831 minPipelineologySales Mindset With Angel SandovalAngel Sandoval joins Gary goes beyond the traditional KPIs of sales and prospecting and reveals how often the thing holding back performance may not have anything to do with those traditional KPIs at all.
2020-11-1225 minPipelineologyGrowing Facebook Groups For Fun and Profit With Drew GriffinDrew Griffin joins Gary to talk about Facebook Groups. Drew talks about his strategy for highly engaged groups of 5, 10, even 15,000 members and how you can use the same strategy to build your own profitable Facebook Group
2020-11-1046 minPipelineologyTroubleshooting Low Response Rates And Not Enough Meetings From OutreachIn this solo episode, Gary talks about some of the common problem areas when doing outreach and how to get your campaign on track. He talks about fixing your offer, following-up, and then talks about follow-up some more.
2020-11-0624 minPipelineologyOrganic LinkedIn Engagement Strategies With Graham CoathGraham Coath joins Gary to talk about organic engagement strategies on LinkedIn. From polls to videos to live events, Graham shares his strategies to build an organic following of business professionals on LinkedIn.
2020-11-0538 minPipelineologyHow To Follow-up To Close More DealsOn this solo episode, Gary talks about one of the most overlooked parts of the sales process, the follow-up. He talks about follow-up in three different phases of the sales process and his number 1 tip to stand out after doing a demo with a prospect.
2020-11-0427 minPipelineologySocial Prospecting with Pete HerbstPete Herbst joins Gary on this episode to discuss the PSP prospecting system, an outreach system focusing on LinkedIn and cold email to find interested prospects and book calls.
2020-11-0327 minPipelineologyCold Email and Multi-Touch Outreach with Matt FabricoMatt Fabrico from Outbound Advantage joins Gary to discuss cold email, finding lists, deliverability, benchmarks, and discusses his multi-touch outreach process to booking appointments for his clients.
2020-11-0227 minPipelineologyHow To Use LinkedIn Stories With Javier Lozano JrJavier Lozano Jr joins Gary to talk about the latest LinkedIn feature, stories. He also talks about why it's a great platform for B2B and shares how he got approved for LinkedIn Live video.
2020-10-3031 minPipelineologyHow To Get Results With LinkedIn AdsNeville Oyiti joins Gary to discuss LinkedIn Ads. He shares his favorite ad formats, how the platform is different from other social media ad platforms like LinkedIn, and reveals what offers perform best in B2B.
2020-10-2928 minPipelineologyFrom Homeless To Cold Calling Pro With Justin HughesJustin Hughes joins Gary to talk about how cold calling helped him go from being on the street and homeless to being a successful businessman. Justin doesn't hold back and shares his techniques for getting past the gatekeeper without being tricky or sleazy and also his script when he talks to a decision maker to book appointments effectively.
2020-10-2825 minPipelineologyHow To Craft An Effective Sales Pitch With Todd SchuchartTodd Schuchart joins Gary to talk about sales pitches, why you should be saying no to bad business, and how to hire great salespeople.
2020-10-2739 minPipelineologySales Processes with John HillJohn Hill, from Adapted Growth, and the Sales Throwdown Podcast, joins Gary on the show today to discuss sales processes. John shares tips on why you should know your DISC personality, and how to use it to your advantage in sales. Also, John talks about why it's important to practice and know your KPIs. John explains that you don't need to be sleazy or slick to be a top salesperson and how that kind of thinking is probably holding you back.
2020-10-2345 minPipelineologyHow To Get Clients From LinkedInOn this solo episode, Gary talks about how you can use LinkedIn to generate appointments with your ideal prospects. You'll learn how to optimize your profile and why it's so important, what to use for your cover image, how to write a tagline, how to craft a compelling about section that gets prospects to raise their hands, and say, "I'm interested, can we talk." You'll also learn a non-spammy way to get people to view your profile and start prospecting for a more direct approach.
2020-10-2332 minPipelineologyIntroduction to PipelineologyPipelineology host, Gary Ruplinger, talks about his background in sales, marketing, and business development and discusses the theme of the Pipelineology, a B2B podcast for entrepreneurs, agencies, consultants, coaches, and businesses that are looking to fill their pipeline and schedule more meetings with prospects.
2020-10-2316 min