Shows
Tip the ScalesTTS Rewind: 53. Gary Dordick - A Trial Lawyer's Path to Health and Working With FamilyThis episode originally aired on November 1st, 2023.
Having the odds stacked against you doesn’t mean giving up. Finding your
path may be tough, but with hard work and determination, the
possibilities are endless.
Gary has held the record for the highest jury verdicts in numerous
courthouses, including a staggering $125 million-dollar jury verdict in
Ventura County in 2016. He went directly from high school to law school,
never attending college. He put himself through a four-year night
program while working at a law office, where he started as a file room
clerk. Immediately after passing the bar, Mr. Dordick opened hi...
2025-12-2423 min
The Managing Partners Podcast: Law Firm Business PodcastWhy Law Firms Win When They Treat Every Client Like GoldIn this episode, Kevin Daisey sits down with legal marketing expert Gary Sarner to break down the true secrets of law firm growth. Together, they explore why small cases often generate more referrals than big ones, why intake is one of the most important parts of your business, and why authentic human connection still beats AI in building trust with clients. Gary and Kevin share real stories from years of working with law firms across the country and highlight what separates successful, growing firms from those that remain stuck.
If you want to strengthen your...
2025-12-0442 minThe Managing Partners Podcast: Law Firm Business PodcastLegal Radio Branding, Conferences & Human ConnectionIn this episode, Kevin Daisy sits down with the king of legal radio Gary Sarner of ROI 360 Plus to reveal why branding still dominates the legal marketing landscape. Gary breaks down the power of radio advertising, the misconception that “no one listens to radio anymore,” and how consistent brand storytelling helps law firms win trust long before prospects ever walk through the door. They also dive into building lasting relationships at legal conferences, improving client communication, and why compassion, not just winning, should be at the core of every law firm’s message.
Chapters
(00:00:00) - 15 New People...
2025-12-0419 min
The Daily EdgeGary Sarner: Finding the Edge from Retail to Radio to Running His Own AgencyOn this episode of The Daily Edge, Marc Nudelberg, President of On the Ball, sits down with Gary Sarner, a South Florida sales veteran whose career has spanned retail, radio, sports, and entrepreneurship.Gary shares how persistence, curiosity, and care helped him turn rejection into opportunity, from cold-calling his way into radio in 1987 to launching a successful agency during the pandemic. His story is a masterclass in what it really means to sell — to listen, connect, and serve.Here’s what you’ll learn:✔️ How showing up in person landed Gary his first radio job✔️ Why great salespeople sell experiences, n...
2025-11-1141 min
They Don't Teach This in Law SchoolBuilding a Brand that Sticks with Gary SarnerSend us a textGary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content.This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence.Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up consistently for that audience.Precise marketing requires patience...
2025-11-0443 min
Personal Injury Mastermind w/ Chris Dreyer353.10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary SarnerPI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.
You’ll learn:
Why TV may not be the crown jewel for PI firms
How radio stacks up against streaming for cost and reach
The three traits every campaign must have to work
What realistic ROI timelines actually look like
Why the wrong creative...
2025-09-3030 min
Care SandwichUnlocking Marketing Mastery for Law FirmsJoin us in this episode of the Care Sandwich Podcast as we sit down with Gary Sarner, the dynamic founder of ROI360+ and a true legal marketing maverick. With decades of experience in radio, TV, and billboard advertising, Gary brings unparalleled insights to the table, helping personal injury law firms maximize their marketing efforts. From uncovering the secrets of effective media buying to sharing why branding is at the heart of every successful campaign, this conversation is packed with actionable advice and stories you don’t want to miss.But that's not all! Gary’s candid storytelling, comple...
2025-06-2138 min
Championing Justice: A Personal Injury PodcastEpisode 24: Radio Advertising for Law Firms with Gary SarnerThis month on Championing Justice, personal injury attorney Darl Champion sits down with legal marketing radio expert and ROI 360+ founder Gary Sarner. Darl and Gary discuss radio strategy and community involvement, why building a memorable brand matters, and what it takes to stand out in a crowded industry, especially as major firms pour millions into advertising.→ Learn more about Gary and ROI 360+ here: https://roi360plus.com/→ Connect with Gary on LinkedInWatch this and other Championing Justice episodes on YouTube: Championing Justice video episodes Additional Resources: Lea...
2025-06-091h 07
Harry Handles ItHarry Handles It: Episode 6 with Gary SarnerDiscover How Service Drives Client Loyalty on this Harry Handle It Podcast episode! Harry and special guest Gary Sarner, founder of ROI 360 Plus, dive into the power of exceptional client service in building trust and turning even small cases into big referral opportunities.
2025-03-2858 min
Harry Handles ItHarry Handles It: Episode 6 with Gary SarnerDiscover How Service Drives Client Loyalty on this Harry Handle It Podcast episode! Harry and special guest Gary Sarner, founder of ROI 360 Plus, dive into the power of exceptional client service in building trust and turning even small cases into big referral opportunities. "Harry Handles It" is a podcast hosted by Harry Nalbandyan, partner at Levin & Nalbandyan LLP. Each episode focuses on navigating challenges and achieving personal growth through insightful discussions and practical advice. Follow us today for more content!https://lntriallawyers.com/podcast/
2025-02-2858 min
It’s Time For Moore Injury FundingFrom Awareness To Loyalty: Mastering Top And Bottom Funnel Marketing In Legal Arena With Gary Sarner This Episode features the legal marketing expert Gary Sarner, founder of ROI 360 Plus. Founded by Gary in 2021, ROI360+ leverages decades of expertise and data-driven strategies to deliver impactful results for law firms. Gary's firm helps drive leads for Personal Injury Law firms nationwide. ROI 360 Plus delivers a marketing strategy that won't be matched or duplicated.
With over 37 years of experience and a passion for his work, Gary also values family life as a father of four, two of whom are studying law. His mission is to help clients thrive by combining innovation with commitment in a rapidly...
2025-02-0848 min
It's Time For Moore Injury FundingFrom Awareness To Loyalty: Mastering Top And Bottom Funnel Marketing In Legal Arena With Gary SarnerSend us a text This Episode features the legal marketing expert Gary Sarner, founder of ROI 360 Plus. Founded by Gary in 2021, ROI360+ leverages decades of expertise and data-driven strategies to deliver impactful results for law firms. Gary's firm helps drive leads for Personal Injury Law firms nationwide. ROI 360 Plus delivers a marketing strategy that won't be matched or duplicated. With over 37 years of experience and a passion for his work, Gary also values family life as a father of four, two of whom are studying law. His mission is to help clients thrive by combining innova...
2025-02-0748 min
INspired INsider Podcast[Top Agency Series] Unveiling Legal Marketing Secrets With Gary Sarner of ROI360+Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how...
2025-01-3057 min
Level Up ClaimsThe Power of Radio with Gary SarnerTune into the Level Up Claims Podcast with Galen Hair and guest Gary Sarner, a radio advertising guru. Discover how Gary harnesses the power of radio to maximize law firms' ROI. If you're looking to digitally break through cluttered markets, this is a must-listen! Highlights Gary Sarner's Radio Connection: Lionel Richie Hit Story. The Importance of Commitment: Success in Radio Marketing. Ownership Strategy: Billboards in Advertising. Radio Station Selection: Targeting the Right Audience. Intake Department Insights: Compassion Over Empathy. Leveling Up: Putting Others First. Keys to Success: Making a Meaningful Connection. Ep...
2025-01-2243 min
Connect & Convert: The Sales Accelerator PodcastRadio Industry Veteran Transforms Legal Marketing Gary Sarner Pt IIBuilding ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2Introduction:In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about team building, business ownership, and the profound importance of putting people first in business relationships.Key Takeaways:The power of specialization: Focus on mastering one niche rather than trying to serve everyoneTrue success comes from prioritizing the end user's experience over immediate client satisfactionBuilding...
2024-11-0827 min
The RelayEpisode 8: Marketing Your Firm with Gary SarnerIn this episode, Gabriel Stiritz interviews Gary Sarner, founder of ROI 360+, about innovative marketing strategies for personal injury law firms. They discuss the importance of traditional media, the introduction of new marketing technologies, and the significance of branding and communication in client retention. Gary shares insights on audience targeting and the effectiveness of intent-based marketing, emphasizing that a strong brand is essential for law firms to compete in today's market.
2024-11-0117 minConnect & Convert: The Sales Accelerator PodcastRadio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approach to advertising and client relationships.Key Takeaways:The importance of market ownership: "If you don't own it or own a segment, you've got nothing"Why understanding client authenticity is crucial for effective advertising strategiesHow auditing media placements can reveal significant inefficiencies in advertising spendThe value...
2024-11-0130 minThe Managing Partners Podcast: Law Firm Business PodcastUnlocking the Power of Conferences with Gary SarnerIn this episode of the Managing Partners Podcast, Kevin Daisey and Gary Sarner discuss the significance of conferences in the legal industry.
They explore how networking at these events can lead to valuable relationships and business opportunities.
Gary shares insights from his extensive experience attending conferences, emphasizing the importance of being approachable and authentic.
The conversation also touches on the role of personal branding, the impact of marketing strategies, and the necessity of building trust in professional relationships.
They conclude by encouraging listeners to attend conferences and engage with others to foster growth and collaboration in their careers.
2024-10-1840 min
Above the Legal LimitHow to Choose the Right Media Mix with Gary Sarner | Episode 12This week on Above the Legal Limit, Justin sits down with Gary Sarner, owner and founder of ROI 360 Plus, to talk about the ins and outs of legal marketing, building successful campaigns, and the keys to driving growth in a law firm. Gary shares his journey from radio sales to becoming a legal marketing expert by accident and offers practical insights on how law firms can thrive in competitive markets. From making marketing campaigns that last to handling intake effectively, Justin and Gary dive into the tactics that separate the good from the great in the legal industry. Tune i...
2024-10-0747 min
Ten Golden Rules Internet Marketing for Law Firms Podcast110: Bold Shirts and Big Success: Gary Sarner “The Law Firm Radio Guy”Today I welcome Gary Sarner, the Loud Shirted Legal Radio Guy who has made his mark with legal advertising through radio. With over 35 years in the industry, Gary transitioned from a young radio salesman to running his own agency, ROI 360+, which helps law firms expand their client base through innovative and authentic marketing strategies. Gary shares how proper branding, unique storytelling, and community engagement are critical to success, particularly in the legal world.We also dive into the impact of social media in the legal world and how Gary’s personal branding (like his signature loud shirts!) an...
2024-09-2448 min
Profit with Law: Profitable Law Firm GrowthHow to Set Your Law Firm Up for Success with Traditional Marketing with Gary Sarner - 448Send us a textShownotes can be found at https://www.profitwithlaw.com/448.Frustrated with the complexities of marketing your law firm effectively?Join Moshe Amsel and Gary Sarner, a seasoned expert in non-digital legal marketing, as Gary reveals crucial insights on optimizing your firm's marketing strategy through traditional channels like billboards, radio, and TV. In this episode, Moshe and Gary delve into everything you need to know about traditional marketing, from the marketing budget and timeframe to how your law...
2024-09-121h 03
Tip the Scales63. Joey Rafaeli - Running a Virtual Law FirmJoey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence.
On this week’s episode, Maria speaks with Joey about running a virtual law firm, the value of money, how to grow leads with Instagram, how to build personal and professional relationships, hiring remote employees and how lavish purchases can help build your businesses.
To connect with Joey, visit https...
2024-01-1041 min
Tip the ScalesJoey Rafaeli - Running a Virtual Law FirmJoey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence. On this week’s episode, Maria speaks with Joey about running a virtual law firm, the value of money, how to grow leads with Instagram, how to build personal and professional relationships, hiring remote employees and how lavish purchases can help build your businesses.To connect with Joey, visit https...
2024-01-1042 min
Tip the Scales54. James (TopDog) Helm - Authentic Branding and Social Media SuccessHitting rock bottom doesn’t mean the end. Things may seem bleak, but you can get through it. Reach out to loved ones around you and ask for their help. You may be surprised at how supportive others can be and how strong you actually are.
James (TopDog) Helm almost ruined his life fighting a crippling pill addiction from ages 17 to 25. Now sober since 2016, James has grown TopDog Law into one of the most successful law firms in Philadelphia. “What was once my biggest liability is now my biggest asset. I’m grateful for my struggle and wouldn...
2023-11-0859 min
Tip the ScalesJames (TopDog) Helm - Authentic Branding and Social Media SuccessHitting rock bottom doesn’t mean the end. Things may seem bleak, but you can get through it. Reach out to loved ones around you and ask for their help. You may be surprised at how supportive others can be and how strong you actually are.James (TopDog) Helm almost ruined his life fighting a crippling pill addiction from ages 17 to 25. Now sober since 2016, James has grown TopDog Law into one of the most successful law firms in Philadelphia. “What was once my biggest liability is now my biggest asset. I’m grateful for my struggle and wouldn...
2023-11-0859 min
Tip the Scales53. Gary Dordick - A Trial Lawyer's Path to Health and Working With FamilyHaving the odds stacked against you doesn’t mean giving up. Finding your path may be tough, but with hard work and determination, the possibilities are endless.
Gary has held the record for the highest jury verdicts in numerous courthouses, including a staggering $125 million-dollar jury verdict in Ventura County in 2016. He went directly from high school to law school, never attending college. He put himself through a four-year night program while working at a law office, where he started as a file room clerk. Immediately after passing the bar, Mr. Dordick opened his own law firm, starting ou...
2023-11-0122 min
Tip the ScalesGary Dordick - A Trial Lawyer's Path to Health and Working With FamilyHaving the odds stacked against you doesn’t mean giving up. Finding your path may be tough, but with hard work and determination, the possibilities are endless.Gary has held the record for the highest jury verdicts in numerous courthouses, including a staggering $125 million-dollar jury verdict in Ventura County in 2016. He went directly from high school to law school, never attending college. He put himself through a four-year night program while working at a law office, where he started as a file room clerk. Immediately after passing the bar, Mr. Dordick opened his own law firm, starting ou...
2023-11-0123 min
Tip the ScalesJoe Volta - Reducing Alcohol Intake and Starting Your Own FirmLife isn’t perfect. Things get in the way. Issues arise. Problems come up. Don’t let that dissuade you from following your dreams. As a trial attorney in Baltimore, Joe Volta focuses his practice on complex product liability litigation. Additionally, he works with clients to handle a variety of cases that include general business concerns, auto and motorcycle negligence, wrongful death, truck accidents, and premises liability. On this week's episode, Maria sits down with Joe at the MTMP Conference in Las Vegas. They discuss when it’s time to start your own firm, struggling with addi...
2023-10-2554 min
Tip the ScalesEd Ciarimboli - Why Trial Lawyers Should Advertise and Buying and Selling a Law FirmShould you put your face on a billboard? What about starting a TV show? Do people still use the Yellow Pages? Can I get leads off of magnets in 2023? Is there money in acquiring law firms? Get answers to all these questions and more as we discuss advertising and acquisition with Pennsylvania attorney Ed Ciarimboli.Attorney Ed Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. Ed began the Safe Prom Pledge in 2010 to promote a drug-free and alcohol-free prom night for students throughout Eastern Pennsylvania. To date, they have spoken to more...
2023-10-181h 05
Tip the Scales51. Ed Ciarimboli - Why Trial Lawyers Should Advertise and Buying and Selling a Law FirmShould you put your face on a billboard? What about starting a TV show? Do people still use the Yellow Pages? Can I get leads off of magnets in 2023? Is there money in acquiring law firms? Get answers to all these questions and more as we discuss advertising and acquisition with Pennsylvania attorney Ed Ciarimboli.
Attorney Ed Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. Ed began the Safe Prom Pledge in 2010 to promote a drug-free and alcohol-free prom night for students throughout Eastern Pennsylvania. To date, they have spoken to more...
2023-10-181h 05
Tip the ScalesMichael Mogill - Optimizing Your Health and Your Law FirmGrowing a business is hard, especially when you start out with nothing. People may or may not be out to get you, and your health may be in a questionable state. But don’t worry; it can all be overcome. Michael Mogill began Crisp in 2012 with $500 to his name. What started as a video production company for law firms has transformed into a multi-million dollar corporation with services spanning everything from executive coaching to AI auto-attendants.On this week's episode, Maria sits down with Michael at Crisp headquarters and talks about how optimizing your health can...
2023-10-1144 min
Tip the Scales50. Michael Mogill - Optimizing Your Health and Your Law Firm
Growing a business is hard, especially when you start out with nothing. People may or may not be out to get you, and your health may be in a questionable state. But don’t worry; it can all be overcome.
Michael Mogill began Crisp in 2012 with $500 to his name. What started as a video production company for law firms has transformed into a multi-million dollar corporation with services spanning everything from executive coaching to AI auto-attendants.
On this week's episode, Maria sits down with Michael at Crisp headquarters and talks about how opt...
2023-10-1143 min
Tip the ScalesAndre Regard - Become Worldly: Navigating English Law and Finding Your Inner PeaceEnglish law, monastery living, and university court cases. That sounds like enough topics for three podcasts, but for seasoned litigator and world traveler Andre Regard, it’s just one. Join us as Andre gives us insight into his worldly life.Andre Regard is a litigator and business transactions attorney. He has prevailed in complex business cases for clients in both state and federal courts. Andre grew up in Louisiana and served in the Navy for eight years as a Supply Corps officer. He has also been an active thoroughbred horse owner and breeder since 1996.On th...
2023-09-2048 min
Tip the Scales47. Live, Work, Relax: Becoming a Modern Renaissance Man, Bob Simon, Simon Law GroupFor some, running one company is enough. Try running five or six. This week we sit down with lawyer, entrepreneur, game show contestant, Dungeons and Dragons princess, Law-Di-Gras extraordinaire, and twin, Bob Simon.
Robert T. Simon is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He also co-founded Justice HQ, a fast-growing, collaborative workspace and network aimed at helping lawyers break away from the stodgy firms of old to grow their own solo practices.
On this week's episode, sit back and relax as Bob tells us why you...
2023-09-1337 min
Tip the ScalesBob Simon - Live, Work, Relax: Becoming a Modern Renaissance ManFor some, running one company is enough. Try running five or six. This week we sit down with lawyer, entrepreneur, game show contestant, Dungeons and Dragons princess, Law-Di-Gras extraordinaire, and twin, Bob Simon. Robert T. Simon is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He also co-founded Justice HQ, a fast-growing, collaborative workspace and network aimed at helping lawyers break away from the stodgy firms of old to grow their own solo practices. On this week's episode, sit back and relax as Bob tells us why you...
2023-09-1338 min
Tip the Scales46. Invest in Intake: Converting Calls to Cases, Mark Anderson, Anderson Injury LawyersMany law firms, both new and old, put intake at the end of their to-do list. They make the classic mistake of not putting customer service first. Learn from Mark Anderson why intake should be one of your top priorities and the right way to go about it.
Personal injury attorney Mark Anderson is one of the most recognized attorneys in the Dallas-Fort Worth Metropolitan Area. For more than twenty years, he has helped injury victims obtain fair and just compensation from big insurance companies.
This week Mark tells us...
2023-09-0649 min
Tip the ScalesMark Anderson - Invest in Intake: Converting Calls to CasesMany law firms, both new and old, put intake at the end of their to-do list. They make the classic mistake of not putting customer service first. Learn from Mark Anderson why intake should be one of your top priorities and the right way to go about it.Personal injury attorney Mark Anderson is one of the most recognized attorneys in the Dallas-Fort Worth Metropolitan Area. For more than twenty years, he has helped injury victims obtain fair and just compensation from big insurance companies. This week Mark tells us how being fanatical about intake he...
2023-09-0650 min
Tip the Scales45. Embrace Change: Making Remote Work For You, Chad Dudley, Dudley DeBosier Injury LawyersIf you want to run a successful firm, one of the most important skills you can have is being able to adapt. The COVID-19 pandemic forced many law firms to rapidly adjust to new work procedures, including everything from remote workers to digital case management. And even now, in the aftermath of the pandemic, Chad Dudley is focused on staying on the cutting edge of firm management.
Chad Dudley's law firm, Dudley DeBosier Injury Lawyers, employs more than 50 attorneys and 170 employees across the state of Louisiana. He also spent nearly ten years helping other plaintiff personal injury...
2023-08-3036 min
Tip the ScalesChad Dudley - Embrace Change: Making Remote Work For YouIf you want to run a successful firm, one of the most important skills you can have is being able to adapt. The COVID-19 pandemic forced many law firms to rapidly adjust to new work procedures, including everything from remote workers to digital case management. And even now, in the aftermath of the pandemic, Chad Dudley is focused on staying on the cutting edge of firm management.Chad Dudley's law firm, Dudley DeBosier Injury Lawyers, employs more than 50 attorneys and 170 employees across the state of Louisiana. He also spent nearly ten years helping other plaintiff personal injury...
2023-08-3037 min
The Lawman's LoungeStrategic Media Marketing: Maximizing Reach and Minimizing Cost with Gary SarnerBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.
2023-08-2247 min
Tip the Scales42. Crunch the Numbers: Using Big Data to Achieve Better Verdicts, John Campbell, Campbell Law, LLCCrunch the Numbers: Using Big Data to Achieve Better VerdictsToo often, lawyers use guesswork to make decisions in cases worth tens of millions of dollars. And while gut feelings can be powerful, what if you could make decisions based on hard data instead? That’s exactly what John Campbell is helping lawyers do every day.
John has come up with an innovative method of using scientific survey techniques to predict the outcomes of jury trials. His studies can tell you whether you’re likely to win or lose a case, how much compensation you’re likely to get fr...
2023-08-0948 min
Tip the ScalesJohn Campbell - Crunch the Numbers: Using Big Data to Achieve Better VerdictsCrunch the Numbers: Using Big Data to Achieve Better VerdictsToo often, lawyers use guesswork to make decisions in cases worth tens of millions of dollars. And while gut feelings can be powerful, what if you could make decisions based on hard data instead? That’s exactly what John Campbell is helping lawyers do every day.John has come up with an innovative method of using scientific survey techniques to predict outcomes of jury trials. His studies can tell you whether you’re likely to win or lose a case...
2023-08-0950 minTip the Scales41. Create Abundance: Changing Your Mindset to Cultivate a Richer Life, David Bayer, Whole HumanOftentimes, we feel powerless in our lives. You may feel like things happen to you outside of your control and that, no matter how hard you try, you can’t create a life that feels joyfully authentic. David Bayer is here to tell you that you do have the power to cultivate a richer life and that it all starts with changing your mindset.
David Bayer believes he has unlocked the secret to the next level of human evolution. He now hosts seminars and coaching programs teaching people how to rewire their minds to create fuller lives. In...
2023-08-021h 01
Tip the ScalesDavid Bayer - Create Abundance: Changing Your Mindset to Cultivate a Richer LifeOftentimes, we feel powerless in our lives. You may feel like things happen to you outside of your control and that, no matter how hard you try, you can’t create a life that feels joyfully authentic. David Bayer is here to tell you that you do have the power to cultivate a richer life and that it all starts with changing your mindset.David Bayer believes he has unlocked the secret to the next level of human evolution. He now hosts seminars and coaching programs teaching people how to rewire their minds to create fuller lives. In...
2023-08-021h 02
Tip the ScalesDarryl Isaacs - Stay Hungry: Looking for Growth OpportunitiesOne of the keys to being a successful lawyer is always looking for ways to grow and improve. Learning to use new technological tools, doing self-work, and shaking things up at your firm can help you stay at the top of your game. Darryl Isaacs has perfected this skill over the course of his immensely successful career.Darryl — better known as The Hammer — has been fighting for justice for his clients for over thirty years. His firm has recovered a staggering $2 billion for their clients since they got started. And his Brain Trust Legal Group has offered fell...
2023-07-2646 minTip the Scales39. Be a Champion: Unleashing Wellness for Victorious Verdicts, Kurt Zaner, Zaner Harden LawWinning big verdicts at trial takes more than just having the facts in order. As a lawyer, you need to be at your best, ready to pivot to meet any new challenge as it arises. You are your clients’ champion, and you need to be battle-ready as soon as you step into the courtroom.
Kurt Zaner’s strict health regimen has helped him achieve some truly groundbreaking results for his clients. He secured the biggest premises liability verdict in the history of Colorado, and in 2017, he was recognized for getting two of the biggest verdicts of the year...
2023-07-2644 minTip the Scales38. Rewrite Your Sticky Notes: Fostering Intentional Optimism, Joe Fried, Fried Goldberg, LLCRewrite Your Sticky Notes: Fostering Intentional Optimism
So many of us go through life every day feeling like we have little control over what happens to us. Planes get delayed, kids get sick, and we find ourselves frustrated, stressed, and generally unhappy. And while we may not be able to stop travel delays or illnesses, Joe Fried believes that we do have control over how we respond to these situations.
Joe has been challenging his preconceived notions about how the world works and how we should respond to the people we encounter every day. Not...
2023-07-251h 11
Tip the ScalesKurt Zaner - Be a Champion: Unleashing Wellness for Victorious VerdictsWinning big verdicts at trial takes more than just having the facts in order. As a lawyer, you need to be at your best, ready to pivot to meet any new challenge as it arises. You are your clients’ champion, and you need to be battle-ready as soon as you step into the courtroom.Kurt Zaner’s strict health regimen has helped him achieve some truly groundbreaking results for his clients. He secured the biggest premises liability verdict in the history of Colorado, and in 2017, he was recognized for getting two of the biggest verdicts of the year...
2023-07-1946 min
Tip the ScalesJoe Fried - Rewrite Your Sticky Notes: Fostering Intentional OptimismSo many of us go through life every day feeling like we have little control over what happens to us. Planes get delayed, kids get sick, and we find ourselves frustrated, stressed, and generally unhappy. And while we may not be able to stop travel delays or illnesses, Joe Fried believes that we do have control over how we respond to these situations.Joe has been challenging his preconceived notions about how the world works and how we should respond to the people we encounter every day. Not only has this helped him to become calmer and...
2023-07-121h 12
Spaghetti on the WallEPISODE 95: Gary Sarner Shares the Secret to Success. You Can Be Just Like the Big Guys if you Follow These Steps.Gary Sarner is a dedicated legal marketing expert from the radio world. With over 37 years of experience in the field, Gary decided to take his strategies to the legal world and in 2021 founded his agency, ROI360+. Gary and ROI360+ not only focus on getting their clients the most for their investment but also create media buying strategies that own the radio dial. Gary has 4 children with 2 in law school, loves what he does, and wants to help people flourish.
Leduc Entertainment is a video production company with offices in New Orleans, Atlanta, and Los Angeles. We help business...
2023-06-3040 minTip the Scales36. Think Outside the Box: Building a Brand in a Competitive Market, Justin Watkins, Battle Born Injury LawyersThink Outside the Box: Building a Brand in a Competitive MarketBuilding a brand is hard work.
From choosing a market segment and a name to finding marketing opportunities that you can afford, it takes a lot of time, effort, and money. And it can be even more challenging when you’re trying to break into a market as competitive as Las Vegas.
Justin Watkins of Battle Born Injury Lawyers has seen his marketing efforts return remarkable profits. Battle Born Injury Lawyers has recovered over $100 million for their clients, including several individual verdicts well over $1 million. Ju...
2023-06-281h 01
Tip the ScalesJustin Watkins - Think Outside the Box: Building a Brand in a Competitive MarketBuilding a brand is hard work. From choosing a market segment and a name to finding marketing opportunities that you can afford, it takes a lot of time, effort, and money. And it can be even more challenging when you’re trying to break into a market as competitive as Las Vegas.Justin Watkins of Battle Born Injury Lawyers has seen his marketing efforts return remarkable profits. Battle Born Injury Lawyers has recovered over $100 million for their clients, including several individual verdicts well over $1 million. Justin has been named one of southern Nevada’s Top 150 lawyer every year...
2023-06-281h 03
The Guts and Glory ShowBuild Brand, Make ProfitGary Sarner is the Founder of ROI360+, a media-buying agency maximizing reach in a competitive landscape through comprehensive media campaigns. As a legal marketing and radio expert, he focuses on developing plans that generate leads for law firms. Gary is also an advisory board member for the University of South Florida Muma College of Business and was a Senior Account Executive for Audacy, Inc. In this episode… Social media and other digital mediums have dominated the marketing landscape. Yet no matter how much they spend on SEO and PPC, many law firms still struggle to ge...
2023-05-1032 minThe Managing Partners Podcast: Law Firm Business PodcastGary Sarner of ROI360+ROI360+ was founded by Gary Sarner. Gary is a RADIO expert as well as a legal marketing expert. Gary and his team help drive leads for Personal Injury Law firms nationwide. They also provide a marketing strategy that cannot be replicated or matched.
Learn from his expertise and what trends are helping grow his business on this episode of The Managing Partners Podcast!
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Array Digital provides bold marketing that helps managing partners grow their law firms.
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2023-03-2322 min
Personal Injury Mastermind w/ Chris Dreyer167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand RecognitionIn marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner (@garysarner), joins us for a second round. He is a force in media buying. He and his team at ROI360+ (@roi360plus) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow...
2023-03-0241 min
Grow Your Law FirmRadio – The Secret to Your Marketing Strategy with Gary SarnerWelcome to episode 156 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Gary Sarner and they talk about radio, the secret media powerhouse, and how to utilize it for your marketing strategy. In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. There's a reason that Gary named his media strategy company ROI360+. It's because Gary and his team are focused on strategies that will maximize their clients' return on investment. These strategies center around under-utilized channels that deliver...
2022-12-1625 min
World of MarketingRadio Still Resonates in the World of MarketingGary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary's expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success. In this episode… Our private and professional lives are almost completely digital; however, there's a powerful marketing tool that has been left behind: radio advertising. Although we may not think about radio as an effective marketing channel, we are surrounded by it ev...
2022-12-0934 min
Tip the ScalesGary Sarner - Trust and Exposure: The Secret Promise of Media CampaignsIn broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact...
2022-09-2847 min
Tip the Scales5. Trust and Exposure: The Secret Promise of Media Campaigns | Gary Sarner, ROI360+In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI.
Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind.
Today, we cover how your firm should be spending on broadcast media to have the most impact...
2022-09-2845 min
Seller to SellerEpisode Six: Gary SarnerLaw firms are reliable buyers of sports radio. Gary Sarner of ROI360 Plus joins Jeff to explain what his clients need from broadcast partners and why he wants to deal directly with GMs and Directors of Sales.
2022-08-1522 min
Personal Injury Mastermind w/ Chris Dreyer100. How to Get PI ClientsTo celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space.A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you...
2021-12-0950 min
Personal Injury Mastermind w/ Chris Dreyer86. Gary Sarner, ROI360+ — Radio Killed the Video StarThere’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car!
In this episode, we talk radio, the media powerhouse that’s hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.
2021-08-2637 min