Shows
Crash Course Marketing Academy PodcastEpisode 42: Why Work with a Small Business Development CenterWhat is a Small Business Development Center? Why should you consider working with one if you're the owner of a small business? To answer these questions, Crash Course Marketing Academy host Gayla Zoz talks to Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College in Gallatin, Tennessee. In addition to hearing Charles talk about everything a Small Business Development Center can offer, he also talks about the most common reasons small business owners give him for NOT taking advantage of assistance the center provides. 2023-01-2320 min
Crash Course Marketing Academy PodcastEpisode 40: Cringeworthy Phrases - Part 3Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the third and final episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "old school" phrases. If you use these terms on a regular basis, you could be leading your listeners to a conclusion you don't want them to make. 2023-01-0924 min
Crash Course Marketing Academy PodcastEpisode 38: Making It As a Marketer - Gayla Zoz Interviews Pati BedwellIf you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this installment of our "Making It As a Marketer Series, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Pati Bedwell, a veteran of the long-term care industry and an elder care coordinator, about what she did to make it as a marketer.2022-12-2623 min
Crash Course Marketing Academy PodcastEpisode 37: Cringeworthy Phrases - Part 2Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the second installment in our three-part series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "trendy" phrases, where you're most likely to hear them, and what overuse of these phrases might be doing to your credibility as a business owner or marketing professional. 2022-12-1917 min
Crash Course Marketing Academy PodcastEpisode 36: What Goes Into Building a WebsiteCreative Instinct founder Gwen Canfield joins Crash Course Marketing Academy Podcast host Gayla Zoz to talk about what goes into the development of a website. This podcast episode was also recorded on video. To view the video version of this podcast, which includes screenshots of the steps Gwen follows in her development process, go to https://youtu.be/kSoFjFvMmp8.2022-12-1233 min
Crash Course Marketing Academy PodcastEpisode 35: Cringeworthy Phrases - Part 1Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In this first episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy communication phrases, including what they are, who uses them, and how sprinkling too many of these terms in your everyday conversation can impact your credibility as a business owner or marketer.2022-12-0521 min
Crash Course Marketing Academy PodcastEpisode 34: Making It As a Marketer - Gayla Zoz Interviews Debra KingIf you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this episode, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Debra King, a Licensed Clinical Social Worker and an elder care coordinator, about what she did to make it as marketer.2022-11-2724 min
Crash Course Marketing Academy PodcastEpisode 33.5: It's Been a MinuteAfter an unexpected hiatus from podcast production, host Gayla Zoz kicks off her return to the microphone with a look at what's ahead. 2022-11-2003 min
Crash Course Marketing Academy PodcastEpisode 33: Logo Rehab Drawing Winner Unveiled!In this video podcast, Crash Course Marketing Academy founder Gayla Zoz and Creative Instinct founder Gwen Canfield unveil the winner of the inaugural Logo Rehab drawing. Listen to the audio version here.
Watch the video version of this podcast to see what Gwen did with the winner's logo. View it at https://youtu.be/HfsyqIm_hfY.2022-08-0125 min
Crash Course Marketing Academy PodcastEpisode 32: Don't Fall for Marketing Scams - Part 5In this episode, number five in the series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses. 2022-07-1806 min
Crash Course Marketing Academy PodcastEpisode 31: Don't Fall for Marketing Scams - Part 4In this episode, number four in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses. 2022-07-1105 min
Crash Course Marketing Academy PodcastEpisode 30: Don't Fall for Marketing Scams - Part 3In this episode, the third in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses. 2022-07-0405 min
Crash Course Marketing Academy PodcastEpisode 29: Don't Fall for Marketing Scams - Part 2In this episode, Crash Course Marketing Academy founder Gayla Zoz talks about the "Digital Double-Sell" scam.2022-06-2707 min
Crash Course Marketing Academy PodcastEpisode 28: Creating a Killer Elevator SpeechGreg Wilson, co-owner of Ten Ken Digital in Hendersonville, Tennessee, joins podcast host Gayla Zoz to talk about how to create an elevator speech that will get results.2022-06-2032 min
Crash Course Marketing Academy PodcastEpisode 27: Don’t Fall for Marketing Scams – Part 1In this episode, the first in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses.2022-06-1311 min
Crash Course Marketing Academy PodcastEpisode 26: BIG NEWS! The Website Content Quick Start Course is LIVE!Big news this week! [Cue the drumroll.] The Website Content Quick Start Course, Crash Course Marketing Academy's first online course, is LIVE! In this episode, Crash Course Marketing Academy founder Gayla Zoz gives you a peek behind the scenes.2022-06-0613 min
Crash Course Marketing Academy PodcastEpisode 25: Promoting Something Brand NewTim Takacs, founding partner of Takacs McGinnis Elder Care Law in Hendersonville, Tennessee, joins host Gayla Zoz to talk about what it takes to get the word out about a product or service that is new to the marketplace.2022-05-3051 min
Crash Course Marketing Academy PodcastEpisode 24: Building Name RecognitionGreg Wilson, founding artistic director of Actor's Point Theatre Company in Hendersonville, Tennessee, joins host Gayla Zoz to talk about what it takes to get the word out about something new.2022-05-2338 min
Crash Course Marketing Academy PodcastEpisode 23: Are You on the Wrong Social ChannelsKacey King Redmond, owner of Cincy Marketing Maven, a marketing consulting firm in Cincinnati, Ohio, joins host Gayla Zoz to talk about what it takes to reach your target buyers on social media.2022-05-1631 min
Crash Course Marketing Academy PodcastEpisode 22: Logo Rehab FAQCrash Course Marketing Academy host Gayla Zoz answers questions about the Logo Rehab drawing. This is a chance to win a new visual brand identify for your business. Learn more at https://www.crashcoursemarketingacademy.com/logorehab.2022-05-0907 min
Crash Course Marketing Academy PodcastEpisode 21: Finding Success in a Crowded MarketplaceTami Bennett, wellness advocate for DoTerra Essential Oils in Sandusky, Ohio, joins host Gayla Zoz to talk about how she creates success in a multi-level marketing business with many competitors.2022-05-0214 min
Crash Course Marketing Academy PodcastEpisode 20: The Power of the PivotMegan Wage, owner of Balance and Breathe Yoga and Nashville SUP & Yoga, two businesses located in Gallatin, Tennessee, joins host Gayla Zoz to talk about navigating changes in business conditions during the COVID pandemic.2022-04-2519 min
Crash Course Marketing Academy PodcastEpisode 19: Should You Advertise in Neighborhood Magazines?Randy Daly of N2 Media joins host Gayla Zoz for a discussion about neighborhood magazines and their potential as a paid media option for small businesses.2022-04-1829 min
Crash Course Marketing Academy PodcastEpisode 18: News from Crash Course Marketing AcademyHost Gayla Zoz talks about new developments at Crash Course Marketing Academy, including the show's new name, the launch of a new online course, and a chance to win a free rehabilitation of your visual brand identity.2022-04-1107 minCrash Course Marketing Academy PodcastEpisode 17: Building a Rabid Social FollowingShannon Bradford, co-owner of the Gaucho and the Gringa, a food truck based in Sandusky, Ohio, joins Crash Course Marketing Academy Podcast host Gayla Zoz to talk about how small business owners can use social media to their advantage.2022-04-0439 minCrash Course Marketing Academy PodcastEpisode 16: Lessons from a Creative DirectorGraphic designer Leigh Williams, owner of Amaranth Designs in Chattanooga, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to talk about what it means to be a creative director and how using one might benefit your business.2022-03-2825 minCrash Course Marketing Academy PodcastEpisode 15: Responding to Negative ReviewsHost Gayla Zoz talks about what can go wrong if you ignore negative reviews.2022-03-2116 minCrash Course Marketing Academy PodcastEpisode 14: Killer Website DesignGraphic designer Gwen Canfield, owner of Creative Instinct in Mt. Juliet, Tennessee, joins host Gayla Zoz to talk about what you need to be thinking about and doing if you want to create a website that gets results.2022-03-1426 minCrash Course Marketing Academy PodcastEpisode 13: Making Educational Marketing Work for YouBarbara McGinnis, a Certified Elder Law Attorney and one of the partners at Takacs McGinnis Elder Care Law in Hendersonville, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the benefits of educational marketing.2022-03-0724 minCrash Course Marketing Academy PodcastEpisode 12: The Hidden Meaning of FontsGraphic designer Leigh Williams, owner of Amaranth Designs in Chattanooga, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the importance of choosing the right fonts for your visual brand. 2022-02-2822 minCrash Course Marketing Academy PodcastEpisode 11: Credibility KillersThe Simple Marketing Academy Podcast host Gayla Zoz talks about bad habits that can have a negative impact on your personal brand.2022-02-2111 minCrash Course Marketing Academy PodcastEpisode 10: Do Differentiators Really Matter?Greg Bumb, director of sales for G.F. Puhl Company in Gallatin, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the benefits of identifying and communicating what makes your product, service, or advice different and better than the competition.2022-02-1433 minCrash Course Marketing Academy PodcastEpisode 9: Should You Join the Chamber?Kim Baker, CEO of the Gallatin Area Chamber of Commerce, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss how joining a chamber of commerce can benefit a small business. 2022-02-0740 minCrash Course Marketing Academy PodcastEpisode 8: Rookie Mistakes in Graphic DesignGraphic designer Gwen Canfield, owner of Creative Instinct in Mt. Juliet, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to talk about graphic design mistakes that make you look like an amateur.2022-01-3118 minCrash Course Marketing Academy PodcastEpisode 7: Understanding How Google Presents Your InfoThe Simple Marketing Academy Podcast host Gayla Zoz explains what you need to know about how Google presents business information.2022-01-2407 minCrash Course Marketing Academy PodcastEpisode 6: Leveraging Referral SourcesDana Hentschel, Outreach Coordinator at Takacs McGinnis Elder Care Law, an elder law law firm in Hendersonville, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss how cultivating relationships with referral sources can help a business grow.2022-01-1717 minCrash Course Marketing Academy PodcastEpisode 5: Visual Branding BasicsGraphic designer Leigh Williams, owner of Amaranth Designs in Chattanooga, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the concept of visual branding.2022-01-1032 minCrash Course Marketing Academy PodcastEpisode 4: Where Small Business Owners Go WrongCharles Alexander, Director of the Small Business Development Center at Volunteer State Community College in Gallatin, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to talk about some of the most common ways that small business owners go wrong when it comes to marketing.2022-01-0327 minCrash Course Marketing Academy PodcastEpisode 3: Ways to Get Your Logo DoneGraphic designer Gwen Canfield, owner of Creative Instinct in Mt. Juliet, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to share the lowdown on logos—what they mean, how you get one, and more.2021-12-2727 minCrash Course Marketing Academy PodcastEpisode 2: Claim Your Google Business ListingThe Simple Marketing Academy Podcast host Gayla Zoz explains the basics of claiming a Google business listing.2021-12-2011 minCrash Course Marketing Academy PodcastEpisode 1: Welcome to the Simple Marketing Academy PodcastIn the inaugural episode of the Simple Marketing Academy Podcast, host Gayla Zoz talks about the ground this podcast will cover and what you might learn if you listen.2021-12-1305 min