Shows
Marketing in ProgressInside the CMO hiring process with Kate BullisThe CMO hiring process has changed. Boards and CEOs aren’t just looking for marketing operators anymore; they want leaders who can drive transformation and business growth.Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners, shares what boards, CEOs, and recruiters are looking for in modern marketing leaders — and why many highly experienced candidates still struggle to stand out.In this episode, you'll learn:How CMO expectations have changed in recent yearsWhat CEOs mean when they say they want “innovation.”Why personal brand matters more than...
2026-05-2020 minMarketing in ProgressProving Event ROI with Stephanie WorthingtonYour events aren’t failing. They’re just being evaluated the wrong way.Stephanie Worthington, Head of Events and Field Marketing at Upstart, has spent 30+ years turning trade shows into revenue drivers, not money pits. She breaks down the framework that actually makes an event program work – from how to decide which shows are worth the spend to why traditional ROI metrics miss the real impact. If your events look “fine” on paper but still feel hard to justify, this is the conversation you’ve been missing.In this episode, you'll learn:How to tell...
2026-05-1325 minMarketing in ProgressMarketing in Progress | The Conversations B2B Marketers Actually NeedB2B marketers are asked to do the impossible every single day.Be data-driven, but not too data-driven. Build pipeline, but also build brand. Prove ROI on a broken attribution model. Never miss a trend. Never need more headcount. And whatever you do — don't let them see you scrambling.We see you. And we made something for you.Marketing in Progress is a podcast where B2B marketers talk to B2B marketers — honestly, specifically, and without the polished-conference-talk version of the truth. Real practitioners. Real problems. Real conversations.New episodes drop...
2026-05-0600 minMarketing in ProgressSelling AI to the skeptics with Heidi MaldenNot long ago, companies resisted adopting analytics. Now it’s table stakes. AI is next, but we’re still in the messy middle. So how do you market when your audience isn’t fully ready yet?Heidi Malden, Head of Americas Marketing at Pigment, gets real about what it takes to market an AI-driven company when your buyers are at very different stages of adoption. Heidi shares how she's building pipeline, stretching budgets, and keeping up with a market that changes every single month. In this episode, you'll learn:How to position AI without...
2026-04-2922 minMarketing in ProgressWhy most AI outreach falls flat with Tal PeretzMost B2B marketing teams are sitting on untapped data. The ones winning deals are actually using it.Tal Peretz, Co-Founder & CEO of Onfire AI, shares why generic AI outreach is failing marketers and what a smarter, data-first GTM strategy looks like. Tal breaks down the myths around AI adoption and how contextual intelligence is becoming the real differentiator in B2B.In this episode, you'll learn:Why technical buyers' public communities are your most underused data sourceHow to turn buying signals into context that earns a responseHow to train your AI outreach...
2026-04-2220 minMarketing in ProgressFail fast and pivot faster in marketing with Cari JaquetMarketing is always evolving, and staying ahead means embracing change.Cari Jaquet, CMO of P0 Security, shares her insights on how marketers can stop playing catch-up by constantly experimenting, adopting new technologies, and making data-driven decisions. She discusses how to pivot quickly and adapt your strategies to the market’s ever-changing demands.In this episode, you’ll learn:Why continuous experimentation isn't optional anymoreHow to embrace AI without letting it make you lazyHow to ensure marketing is tightly aligned with salesHighlights:(00:00) Meet Cari Jaquet (01:43) The evolv...
2026-04-1521 min
Ahrefs PodcastAhrefs' CMO answering your (tough) questions | Tim SouloMost SEO tools are playing catch-up with AI search while their users wonder if traditional keyword tracking even matters anymore. Tim Soulo tackles your burning questions about how Ahrefs is navigating this shift, revealing that Content Explorer is their most underrated feature despite being 10x less popular than Site Audit.Tim Soulo is the CMO at Ahrefs, one of the industry's most comprehensive SEO toolsets with over $100 million in annual revenue. He's been with Ahrefs for over a decade, helping shape its evolution from a backlink analysis tool to a full marketing suite.In this...
2026-04-1439 minMarketing in ProgressHow to connect marketing efforts directly to revenue growth with Jenn Parrino and Candice WrightSuccessful marketing happens when you stop doing random things and start being intentional about what you do and when you do it.Jenn Parrino and Candice Wright have learned that more campaigns, more channels, and more personalization don’t lead to more closed deals. As marketing leaders at Glia, they’ve refined their approach to focus on the activities that truly drive results. Jenn and Candice share how to prioritize the right initiatives, align marketing efforts with sales, and build a pipeline that delivers measurable revenue.In this episode, you’ll learn:How to lev...
2026-04-0822 minMarketing in ProgressBecome impossible to ignore: Market eminence with David NewmanFounders, CEOs, and marketers often wrestle with this question: Should the brand have a face?David Newman says yes, absolutely. As a renowned keynote speaker, author of Market Eminence, and host of the Selling Show podcast, David has years of experience helping CEOs and founders establish and build their brands. He shares the three essential pillars of Market Eminence and explains how visibility, resonance, and brand preference can help you stand out in a sea of AI-generated content. Tune in and learn how to amplify your market presence without relying on gimmicks or...
2026-04-0137 min
The Selling ShowAgencies Deliver Profit with Gayle KalvertGayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!
2026-03-2634 minMarketing in ProgressThe habits of high-performing product marketers with David BruceProduct marketers sit at the center of the chaos, where product, sales, and strategy collide.In this episode, Gayle Kalvert and Kristin Allaben talk with David Bruce, a veteran product marketer who’s worked inside massive organizations like IBM and Broadcom Mainframe Software. David talks about the skills that make a product marketer effective. He shares insights on collaborating with other teams in your organization, why you need more than just marketing skills to further your career, and why focusing on the customer leads to success across the company.In this episode, you’ll learn:Wh...
2026-03-1819 minMarketing in ProgressWhy your brand’s story isn’t working (and how to fix it) with Kate HamiltonIs your brand’s story working for you or against you?Kate Hamilton has spent over 20 years helping Fortune 100s and mission-driven startups clarify their messaging and align their teams. As a strategic marketing advisor, she’s seen firsthand how an unclear brand narrative can hold businesses back and create misalignment.In this episode, Kate gets real about the branding mistakes that are slowing businesses down and how to pressure-test your messaging for clarity. She also discusses the crucial role of company culture in ensuring everyone within the organization feels connected to the...
2026-03-0434 minMarketing in ProgressGiving yourself grace in a world of anxiety with Ashley MitchellIt’s easy to be overwhelmed as you juggle career, family, and your overall health. But Ashley Mitchell asks: “What if it all works out?”Ashley runs Guided Reflections Therapy Practice and is the author of the self-help book What If It All Works Out?. She’s a mental health professional with over 10 years of experience. Having worked with clients who battled anxiety, and navigating anxiety herself, she’s learned that taking care of basic needs, such as sleep and nutrition, goes a long way.In this episode, Ashley encourages...
2026-02-2534 minMarketing in ProgressAligning sales and marketing for real success with Gayle KalvertWhen sales and marketing work towards the same goals, they bring success to the organization. But often, stereotypes and impostor syndrome get in the way of real alignment.In this episode, Kristin Allaben takes over as host for a chat with Gayle Kalvert, Founder and CEO at Creo Collective, about sales and marketing alignment. Gayle covers the barriers that keep sales and marketing teams from working together, the questions marketers need to ask sellers, and the real secret to building strong cross-functional relationships.In this episode, you’ll learn:How to deal with sa...
2026-02-1829 minMarketing in ProgressStop glamorizing busy, start living joyfully with Kate VolmanKate Volman isn’t trying to overhaul your life. But she will challenge the way you think about joy.In this episode, Kate talks about something high achievers tend to ignore: doing things just for the hell of it. Not because it makes you money. Not because it’ll get you promoted. But because you used to love it, before life got in the way.Kate is the CEO of Floyd Consulting and the author of Do What You Love. Outside of her day job, she’s a poet and a podcast host. She’s intentio...
2026-02-1137 minMarketing in Progress3 ways to drive real results through partner marketing with Lucy GreenawayPartner marketing gets a bad rap. But with the right funding and support from leadership, it can be the secret weapon for scaling your brand and unlocking revenue fast.In this episode, Lucy Greenaway, Global Channel Marketing Director at XM Cyber, walks us through the real but overlooked value of partner marketing. She discusses what most people don’t know about partner marketing, why events aren’t enough to drive partner programs, and the three things partner marketers should do to get results.In this episode, you’ll learn:Effective strategies for joint marketing effort...
2026-02-0425 minThe Selling ShowC-Level Success with Gayle KalvertGayle talks about the importance of thought leadership, starting a business later in life, the impact of AI on marketing, and much more! Gayle Kalvert founded Creo Collective in 2021 to help B2B marketing leaders at tech companies do work that truly drives results for both content and revenue. With a background spanning two decades in marketing and sales, she brings real-world experience and a practical perspective to every client partnership.
2025-12-0439 min
Built for BrandIf It Flies, Drives, or Floats, You Can Put an Ad on It (with Gayle Kalvert) | Ep. 33Halloween costumes, Long Island banter, and a hot seat flip set the tone as host Charlie Riley welcomes Gayle Kalvert to talk out of home the way B2B teams actually need it—measurable, targeted, and tied to outcomes. Gayle calls branding “vague” and asks how to make it worth the time. Charlie and co-host Greg Wise explain anonymous exposed-device measurement, matching site visits within a look-back window, and why “one billboard” rarely moves the needle. They walk through eliminating waste with data, reaching an ICP where they live, work, and play, and why time and inventory matter—especially around momen...
2025-11-1140 minMarketing in ProgressIt’s never too late to learn about your finances with Vicki HallVicki Hall went from WNBA athlete to financial advisor at C.H. Douglas & Gray Wealth Management. Not the most obvious pivot, but when your family gets financially wrecked by bad advice, you learn fast.As an advisor, Vicki works with successful, high-earning women who are still freaked out about money. She’s on a mission to make sure no woman ends up broke, blindsided, or stuck in a relationship because she can’t afford to leave. In this episode, she talks about all things finance that women wish they learned in school but didn’t. In this...
2025-11-0537 minMarketing in ProgressReal talk on grief, ambition, and betting on yourself with Shali ReedThere are certain moments in life that change the course of everything. For Shali Reed, a personal tragedy forced her to re-evaluate what mattered most. She walked away from a high-paying tech career to bet on herself, her family, and the business she runs with her husband.In this episode, Shali shares what it’s like to build The Reeder while raising two toddlers, balancing marriage and work simultaneously, and finding purpose and identity outside of motherhood.In this episode, you’ll learn:Why betting on yourself is worth the riskWhat it takes to run...
2025-10-2927 minMarketing in ProgressWhat sales teams really want from marketing with Andre LachlanSelling is a team sport, and sales and marketing teams are the star players. When they align on their revenue goals, the whole company wins.In this episode, Andre Lachlan, Sales Director at Splunk, discusses the value of collaboration between B2B sellers and marketers. He shares practical ways for teams to break down their silos, support each other’s goals, and work together to drive effective campaigns with a human touch. In this episode, you’ll learn:How to get sales and marketing to work togetherThe key to maximizing event ROIWhy relying solely on AI...
2025-10-2238 minMarketing in ProgressThe secret to looking expensive on a budget with Julie AlexandriaJulie Alexandria has been a Broadway performer, a sideline sports reporter, a TV host, and now the founder of her own jewelry business. She’s lived many lives, but one thing has stayed the same: she’s always trusted her gut.In this episode, Julie gets real about stepping away from her career, what happened when her agent dropped her, and how she turned her love of jewelry into a thriving business. She shares how she made herself memorable on a budget and how the right outfit can build real confidence.In this episode, you’ll lea...
2025-10-1547 minMarketing in ProgressHere’s why Tiffany Sauder treats marriage like a businessTiffany Sauder is the type of woman who wins awards, runs a company, and still finds time to pack her kids’ lunches. From the outside, her life looks “successful.” Inside her marriage? Well, Tiffany shares the details.In this episode, she gets brutally honest about what it took to rebuild her relationship from a breaking point. It wasn’t another date night that did it.Instead, she and her husband turned their marriage into something most people reserve for work: a system with vision, accountability, and honest conversations.In this episode, you’ll le...
2025-10-0134 min
Marketing in ProgressWhat’s actually working in B2B marketing right now with Rachel DowneyB2B buyers are people, too. They want to be entertained, to learn, and to feel something just like the rest of us. In this episode, Rachel Downey, founder of Share Your Genius, talks about the one thing that still moves the needle in B2B marketing: human connection. Forget the overhyped tools and pushy advertising. Rachel discusses the power of relationships, consistent messaging, and authentic thought leadership. In this episode, you’ll learn:What community building can do for your pipelineThe difference between impactful thought leaders and “thought parrots”The case for doing le...
2025-09-2430 minMarketing in Progress3 personal branding secrets you’re not using with Sara UySara Uy began cold calling from her childhood bedroom at the height of the COVID-19 pandemic. Out of boredom, she began recording those calls and posting them on TikTok. No script. No fancy setup. Just real sales calls.Those posts took off. Now, she’s built a 90K+ following on LinkedIn, launched her own business, and is one of the most trusted voices in sales as “Selling Sara.”In this episode, Sara shares how she built her personal brand. She gets real about the pressure to always be “on,” how to deal with content bu...
2025-09-1734 minMarketing in ProgressWhat makes a B2B influencer worth the investment with Brianna DoeInfluencers are everywhere, from your Instagram feed to your LinkedIn homepage. For brands, they can be a powerful marketing tool, but what is it like to work with them?In this episode of Marketing in Progress, Brianna Doe, founder and CEO of Verbatim, talks about the reality of influencer marketing. She discusses why follower count is not always the most important metric, how to spot creators who will deliver, and what to know about pricing and negotiations.In this episode, you’ll learn:What brands need to know before investing in creatorsThe rise of AI...
2025-09-1013 minMarketing in ProgressTrusting your gut to make bold moves with Kanika Chadda-GuptaKanika Chadda-Gupta has never been afraid to take risks. She switched career paths to follow her dream of becoming a broadcast journalist, moved to India to explore the international market, then took a chance on love and a new job when she returned to the US.At every fork in the road, it was her intuition that pointed her in the right direction.In this episode, Kanika shares how trusting her gut shaped her career, family, and personal growth, and how you can start tuning into yours when faced with your own decisions.
2025-09-0327 minMarketing in ProgressWhy having a crooked career path is actually a good thing with Brianna DoeBrianna Doe did everything “right” on paper. She worked in fast-paced environments, consistently overachieved on her goals, and climbed the corporate ladder. But she still felt completely miserable.So she broke away.In this episode, Brianna gets real about what made her walk away from the safety of a 9-to-5 job and bet on herself. She talks about the early days of building her agency, what happens when a business partnership goes sideways, and the element of “competition” that women deal with in the workplace.In this episode, you’ll learn:How time...
2025-08-2032 minMarketing in Progress50 is the new 20 with Megan DimmerMegan Dimmer isn’t here for your outdated expectations about midlife. In fact, she just turned 49 and feels stronger, sharper, and more in control than ever. In this episode, Megan shares the real story of what it took to feel this good: cutting the BS with her doctors, finding a workout she didn’t hate, and finally putting herself first after years of prioritizing career and parenting. We talk hormones, aging, therapy, and the lies we’ve been sold about what 50 is supposed to feel like.In this episode, you’ll learn:How eating healthy c...
2025-08-0633 minMarketing in ProgressIs it just me, or does success feel more like a mess than a milestone?In this solo episode, Gayle Kalvert gets real about something we all chase but rarely feel: success. It’s not as glamorous as social media makes it look. Gayle opens up about her experience of juggling work and family, all while feeling constant pressure to keep moving forward. She shares her struggle to stay grounded while grappling with the fear of missing out on bigger opportunities if she slows down.Is it just Gayle, or do you feel this, too?Resources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylek...
2025-07-3004 minMarketing in ProgressWhy empathy is a skill, not a personality trait with Liesel MertesWe’ve all been through something challenging. But when it comes to knowing what to say, or do, when someone else is struggling- that’s not always easy. You know the feeling— the deep ache of not knowing what to say or do, or being exhausted from trying to fix everyone else’s problems.Liesel Mertes, founder of Handle with Care Consulting and a workplace empathy expert, talks about how to show up for others when life gets messy. Whether you’re a leader trying to support your team or a colleague who doesn’t want to say t...
2025-07-2334 minMarketing in ProgressIs it just me, or are we all afraid to talk about drugs?In this solo episode, Gayle Kalvert shares her journey with medical marijuana and microdosing, and how those conversations have become part of parenting her teens. She opens up about shifting perspectives, breaking down stigma, and why honesty matters when navigating these topics with your kids.Resources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert
2025-07-1610 minMarketing in ProgressThe journey to joy in motherhood with Amanda ThomasAmanda Thomas thought she had a plan.She left her 9-to-5, ready for the next chapter, then found out she was pregnant that same month. What followed wasn’t what she expected: a birth that didn’t go to plan, postpartum depression, and a hard lesson in surrendering control.In this episode, Amanda, creative consultant, entrepreneur, and mom, gets honest about what it actually looks like to balance motherhood and career. We talk about the struggles: feeling disconnected from your baby, the guilt no one warns you about, and the power of finding your people. Aman...
2025-07-0937 minMarketing in ProgressIs it just me, or is parenting teenagers surprisingly amazing?In this solo episode, Gayle Kalvert shares her experience in parenting teens, highlighting the growth, connection, and learning that comes with this phase. While it’s easy to focus on the struggles, Gayle explains how the teenage years can be a rewarding time of mutual respect and personal growth, both for parents and their kids.Resources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/
2025-07-0204 minMarketing in ProgressThe hidden advantages of neurodiversity with Becca ChambersUniqueness deserves to be celebrated. However, too often, neurodiversity is viewed as a limitation rather than a strength.In this episode, Becca Chambers challenges that narrative by sharing her journey with ADHD. She reveals how embracing her neurodivergent brain has been key to her professional success and personal growth. Becca also discusses the challenges of parenting neurodivergent children and why it’s crucial to reframe your expectations of them.In this episode, you’ll learn:The unique strengths of neurodivergent individualsHow to embrace what makes you differentUnderstanding the needs of neurodivergent kids in school
2025-06-2538 minMarketing in ProgressThe secret to doing less and feeling better with Leslie BaileyThe world teaches us to accumulate more responsibilities, more achievements, and, honestly, more of everything. But excess isn’t always good.Leslie Bailey, entrepreneur, writer, and mom, knows what it’s like to carry too much. After building a successful business, she made the bold decision to walk away, just as her husband was diagnosed with cancer and financial stress was mounting. In this episode, Leslie shares how subtracting things from her career and personal life gave her back a sense of control, clarity, and peace. She calls it soft business, a mindset shift rooted in do...
2025-06-2534 minMarketing in ProgressIs it just me, or do you feel guilty saying no, too?Saying no sounds simple. So why is it so hard?In this solo episode, Gayle Kalvert shares why she struggles to set boundaries, how overcommitting manifests in her life (hello, migraines), and why saying no still feels uncomfortable, even when she knows better.Is it just Gayle, or do you feel it too?
2025-06-2503 minMarketing in ProgressA look inside Work in Progress with Gayle KalvertLife doesn’t follow a script. It twists, it pivots, and sometimes it surprises us.In this first episode, Gayle shares the moments that changed everything—losing a job, rebuilding from nothing, and realizing the dream had changed. All of it led to Work in Progress. A podcast for all of us figuring it out as we go.In this episode, you’ll learn:Why nobody has it all figured outWhat starting over looks likeRedefining success on your own termsHighlights:(00:00) Meet Gayle Kalvert(00:31) The myth of a “...
2025-06-1811 minMarketing in ProgressWork in Progress with Gayle KalvertNo one has it all figured out. And anyone who says they do? Well, they’re lying.This is for the women who are trying. Trying to juggle all the things. Trying to make sense of what they actually want. Trying to keep their heads above water without losing themselves in the process.Career. Money. Relationships. The pressure to do it all. The pressure to want it all. And the moments you secretly wonder, is it just me?Here we speak openly, laugh through chaos, and ask questions instead of pretending to have al...
2025-05-2900 min