Shows
The Savvy ScribeEP337: The Future Of Marketing Isn’t Technology. It’s Psychology with Gee RanasinhaSend us a textIn this episode, we sit down with marketing strategist Gee Ranasinha to explore what the future of marketing really looks like — and why many businesses are getting it wrong.Despite the rise of AI and automation tools, marketing’s core hasn’t changed: it’s still about understanding human behavior. Gee breaks down the power of behavioral science, emotional triggers, and brand distinctiveness to explain how businesses can create marketing that sticks.If you’ve ever felt overwhelmed by marketing technology or struggled to stand out in a crowded market, th...
2025-11-2250 min
The Cognitive MarketerBuyers can't tell our messaging apart from our competitors.We've professionalized ourselves into sameness. Bland messaging costs more than we think. Every generic touchpoint trains buyers to tune us out. We're not “building awareness”. We're teaching the market that our category doesn't deserve attention.We complain about commoditization. But we’re the ones who created it.Who actually breaks through? The businesses that are willing to sound like somebody instead of like a committee.
2025-11-1605 minThe Cognitive Marketer'Online Marketing' isn't 'Marketing Online'.Marketing departments are full of people who can explain TikTok's algorithm but not what their company actually does, or what problem our product solves for our customer. We keep hoping the next tactic works. That the next hire cracks it. That there's some kind of a shortcut we haven't found yet.But there isn't one and, in our heart of hearts, I think we know that.
2025-11-0904 minThe Cognitive MarketerYour business is competing with AppleYou're also competing against Coca-Cola,and Nike,and Disney,and Amazon,and every other brand that delivers an outstanding customer buying experience.The biggest brands in the world are setting the standard for how we, as consumers, expect to be treated.But this also means that your business is being judged by the same standard.Your eCommerce site's search function, product descriptions, images, delivery options, and returns policy.The quality of your hardware, software, user experience, and packaging.The text of...
2025-11-0205 minThe Cognitive MarketerMaking our marketing a mirror for our customersMost teams publish more and get less. The fix isn’t another tool or bigger budget. It’s making our marketing a mirror that our buyers recognize. In this episode, we unpack how to find and use customer language, the few insights that actually move conversion, and why qualitative research beats “more content” in B2B.
2025-10-3001 minThe Cognitive MarketerWe're selling customers the permission to want somethingCustomers make purchasing decisions emotionally and construct elaborate post-hoc justifications after the fact.As marketers, the reason we exist is to sell them permission to want something.Buyers purchase the elimination of doubt. They pay for the comfort of knowing they won't look foolish or have to explain themselves later.Managing how a product is perceived relative to other options matters far more than optimizing the product itself.Our job is to manufacture plausible excuses for emotional purchases.
2025-10-2603 minThe Cognitive MarketerWho's In Charge Of Your Marketing? It's Not Who You ThinkWho’s really running your marketing? Is it you? Or is it your boss?Too many businesses (and business owners, to be honest) confuse marketing leadership with marketing operations.Making ads, posting on social, recording podcasts, organizing events. All of this stuff is promotions. It's marketing operations.That's not to say ops isn't important. Of course it is. But ops is tactical. It's the result of Strategy, Research, Objective, etc.If you're not doing that high-level strategic stuff, and spend all your time ordering stress balls and building email sequences, yo...
2025-10-2301 minThe Cognitive MarketerThe 95:5 Rule. Marketing To People Who Don't Want To Buy (Yet).Here we are in Q4 and most marketing budgets are being wasted, as we stupidly continue to chase people who have zero intention in buying this quarter.Professor John Dawes from the Ehrenberg-Bass Institute put numbers to this back in 2021, which has now become known as the 95:5 rule: Only around 5% of B2B buyers are actually looking to buy at the time they see our messaging. The other ±95% aren't in market and may not buy for weeks, months, or even years into the future.Yet most businesses continue to throw everything they've got a...
2025-10-1906 minThe Cognitive MarketerStrategy without story is busywork in a suit.In most mature markets, we face rivals with the same tools, the same data, the same benchmarks. Features blur. Margins shrink. What decides outcomes is the frame through which decisions get made, and that frame is narrative.We treat story as decoration. That’s costly. A clear narrative sets priorities, filters bets, and shapes how our product is judged before a demo starts. It turns pricing, onboarding, service, and the way we show up on LinkedIn into one coherent signal. Not flair. Coherence.Innovation still matters. It rarely decides the category on its own. Capability is...
2025-10-1601 minThe Cognitive MarketerContrast persuades. Everything else is overhead.When a new option lands, our baseline moves.We stop measuring parts and start noticing how the old choice now feels slow or awkward. The product hasn't changed ,but our reference point certainly has.Markets price expectations, not features. The first mover resets what counts as acceptable and captures attention at a discount. The rest of us inherit a tougher comparison set.Margin gets squeezed. Churn ticks up.The story in the buyer’s head updates without asking our permission.Innovation’s real return is reframing power. We are not...
2025-10-1200 minThe Cognitive MarketerBrands don’t die from being disliked. They die from being ignored.It seems that many businesses would rather bore everyone than risk offending anyone.Even though we know we need to differentiate ourselves from others in our category, we end up crafting communications so benign they could work for anyone.Years of focus groups, legal oversight, and risk-aversion has made us sand off any sharp edge that might give someone a reason to walk away.We've become so afraid of excluding people, we've forgotten how to attract them.But trying to create communication that resonates with everyone, resonates with...
2025-10-0900 minThe Cognitive MarketerTrying to solve new problems with old solutionsPersistent problems often require us to question our basic assumptions about how markets, customers, or organizations actually behave.This is one reason why breakthrough innovations often come from market outsiders rather than incumbent players.Outsiders don't know what 'no' means.They haven't been preconditioned to avoid "obviously wrong" approaches that sometimes turn out to be obviously right.
2025-10-0504 min
Milestone Moments in Business & LeadershipThe Behavioral Economics Secret That Outperformed Every Digital Campaign with Gee RanasinhaWhat happens when a CEO suggests using marketing tactics that everyone considers obsolete? Gee Ranasinha's clients thought he'd lost his mind - until the results came in.The award-winning agency CEO serving 400+ startups across 20 countries has built his reputation on one radical principle: when everyone zigs, he zags. His contrarian approach recently shocked an Atlanta tech company struggling to reach older customers. While competitors pushed expensive digital solutions, Gee's team proposed something so "outdated" that executives initially refused to consider it.The outcome? Performance numbers that made their previous campaigns look embarrassing.But...
2025-10-0236 minThe Cognitive Marketer'Marketing' isn't the same thing as 'Promotion'Marketing optimizes for long-term value creation. Promotion optimizes for immediate response. Marketing asks "How do we help them succeed?"Promotion asks "How do we get them to buy?"
2025-10-0200 minThe Cognitive MarketerWhat do customers hate about us?Most purchases aren't about finding the perfect solution—they're about avoiding the worst problems. Buyers pick the option that annoys them least, not the one that delights them most.Understanding customer dislikes isn't just useful research—it's often the fastest path to growth. Sometimes the best way forward is removing what holds people back.
2025-09-2802 min
Unstoppable MindsetUnstoppable Marketer with Gee RanasinhaSit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.
He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than other...
2025-09-261h 15
Invest In Yourself: The Digital Entrepreneur PodcastHow Small Businesses Can Compete with Big Brands Online with Gee RanasinhaTired of chasing trends, burning cash on clickbait, and still playing small in a big digital world? You’re not alone—and you don’t have to settle.On this episode of Invest In Yourself: The Digital Entrepreneur Podcast, your rebellious host Phil Better (yep, the Podcast Mogul himself) takes you behind the curtain with marketing maverick Gee Ranasinha—CEO of Caxino, MBA educator, and the guy whose strategies have fueled 400+ startups across 20+ countries.What do you really need to stand out in today’s noisy digital business landscape? It isn’t just tactics and TikTok trick...
2025-09-2638 minThe Cognitive MarketerBadly done AI is the clipart of the 21st centuryIf our audience can tell our message has been created using AI tools, we've already lost their trust.Most businesses don’t need an “AI strategy”. They need a business strategy that (might) use AI. Without that, it’s all smoke and mirrors without any tangible impact. Real wins come when our solution plugs into the messy irrationality of human workflows: intake, service, follow-up.
2025-09-2104 min
Communication, Connection, Community: The Podcasters' PodcastDial-Up to Digital: What Actually Works in Modern Marketing with Gee RanasinhaSend us a textEver wonder why some marketing cuts through the noise while most fades into oblivion? G Ranasina, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing."Marketing bros think all you need is to throw data into some AI engine and have it vomit out a thousand clichéd images," Ranasina explains with refreshing candor. "But what's missing is the idea, the concept, the emotional connection." Drawing on decades of experience helping over 400 startups across 20 countries, h...
2025-09-1732 minThe Cognitive MarketerWe're thinking about marketing timing in the wrong wayWe've been trained to think in terms of campaign cycles: we launch, we measure, we optimize, rinse and repeat.But markets don't pause between our initiatives. They're not on a break, waiting for us to get ready for the next round to begin.While we're still stuck analyzing last quarter's performance, prospects are making purchase decisions without us.The brands winning in competitive categories treat marketing like infrastructure - always on and always working, even when no one's measuring immediate returns.
2025-09-1403 minThe Cognitive MarketerPrice isn't a number. It's a feeling.What we call a "rational pricing strategy" is actually applied behavioral science.We’re not setting a price, as much as architecting an experience that begins the moment someone sees our price sticker, or rate card.
2025-09-0704 minThe Cognitive MarketerIt's less about the creative, than it is about the messageCreative styles in marketing are not just a matter of personal preference. They are strategic tools that add (or take away) from communications effectiveness.In the attention-based economy that we have today, the scarcest resource isn't budget, but cognitive processing power. How we deploy that resource through creative choices becomes the primary determinant of campaign effectiveness.
2025-08-3103 minThe Cognitive MarketerWhat we say vs. what they hearOur communication doesn't occur when the message is sent. It occurs when the recipient constructs meaning from it. Not only that, but our audience's interpretation of our message is inherently subjective, significantly contextual, and heavily dependent on their emotion state at that particular time.It's a good job no-one ever told us this was going to be easy, right?
2025-08-2403 minThe Cognitive MarketerIt's not about adding, it's about taking away.Most marketing failures begin not with poor execution, but with muddled thinking disguised as sophistication.The real challenge isn't simplification. True simplicity requires starting with coherent ideas, not reducing existing complexity.When each department adds its terminology and every stakeholder demands their language, we create intellectual exhibitionism masquerading as expertise.Successful businesses match communication complexity to their audience's decision-making needs. Whatever we think, buyers don't equate complexity with expertise.The pursuit of sounding impressive often sacrifices the clarity that drives action.
2025-08-1702 min
Becoming PreferredGee Ranasinha – Think Like Your Customer, Not Like Your CompanySEASON: 5 EPISODE: 25Episode Overview:Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.He's Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the secret weapon for over 400 startups and small businesses across 20 countries...
2025-08-1144 minThe Cognitive MarketerThis isn't a 'knowledge' problemMost business leaders believe their customers just need more information.Wrong product feature? Add more bullet points. Low conversion rates? Create longer presentations. Objections? Deploy bigger fact sheets.The problem isn't that people don't know enough about what we're' selling. They don't care about what we care about.And they don't care because they don't believe what we believe.When did you last change your mind about something important because someone read you a spec sheet? We don't buy from people who inform us. We buy from people who...
2025-08-1001 minThe Cognitive MarketerWe're not selling what we think we're sellingSpoiler alert: no one’s reading your fine print.They’re not basing their decision on your mission statement or your polished pitch.They’re watching. With the sound off. Trust is primal. It's earned through action, not declaration.
2025-08-0301 minThe Cognitive MarketerBuyers don't purchase "the best"It's often not the "best" product that wins, as opposed to the one that seems the least risky . A surprising truth behind enterprise buying behavior: decision-makers aren't always chasing innovation, performance, or even value. They're looking for safety.B2B buyers lean toward what's familiar, trusted, and defensible, even if it isn't technically superior.
2025-08-0101 minThe Cognitive Marketer'Good enough' is no longer good enoughMost marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers>That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.
2025-08-0101 minThe Cognitive MarketerA sales process that's stuck in the pastStill selling like it’s 2012? That might be your biggest problem. The way many businesses approach sales is outdated, outmoded, and flat-out ineffective.Today’s buyers are a different breed. They're educated, empowered, and already halfway down the funnel before they ever speak to sales. They've done their research, compared you to competitors, read the reviews, and maybe even made up their minds — all before you’ve had a chance to show them your PowerPoint slides.
2025-08-0101 minThe Cognitive MarketerSell the hole, not the drillThe best salespeople are not trying to persuade someone to come to their point of view.They’re giving customers relevant and pertinent information affecting the purchasing decision, based upon what they understand to be the most important considerations for the buyer.
2025-08-0101 minThe Cognitive MarketerThe 2 ways of creating valueCustomers don't buy what we're selling. Price is unrelated to the value we're bringing.Price is not just a number. Price is a feeling.Just about everything we buy, that we value, comes with a story included.And yet, most marketers don't invest enough, don't take enough care, and don't persist enough in making sure the story is worth what was paid for it.
2025-08-0100 min
The Lead Machine Growth Show with Paul GuyonThe Psychology of Marketing: Why Small Businesses Fail to ConnectGee Ranasinha shows you how to master your message by aligning your marketing with how people actually make buying decisions.
2025-07-091h 01
Boardsi Leadership TalksFear, Trust & Branding: The Secrets Behind Smart Marketing | PART-2Welcome back to Boardsi Leadership Talks! In Part 2 of this explosive episode, Martin Rowinski and Gee Ranasinha (CEO of Kexino) dive deeper into:- Why 80% of CEOs distrust their CMOs (and how to fix it).- The hidden power of direct mail in a digital world.- How behavioral science secretly drives ALL buying decisions.- Executive branding: Why authenticity beats generic thought leadership.🔔 Missed Part 1? Watch it here: https://youtu.be/k1Irf3pMpCo🔥 Key Moments:00:00 - Teaser: "Digital marketing is FREE? Think again."02:28 - Why boardrooms misunderstand market...
2025-07-0332 minBoardsi Leadership Talks90% of Startups Fail Because of THIS! | Marketing Secrets with G. Rana Sinha 🚀🚀 Welcome to Boardsi Leadership Talks! In this episode, Martin Rowinski sits down with Gee Ranasinha, CEO of Kexino, to uncover the biggest marketing mistakes killing small businesses—and how to fix them. From behavioral science in branding to why 90% of bootstrapped startups fail, this conversation is packed with actionable insights for founders, marketers, and executives.📌 Key Takeaways:- Why copywriting (not design) is the #1 factor that converts customers.- How startups waste budgets on the wrong marketing fixes.- The emotional triggers behind B2B/B2C buying decisions.- Why data-driven marketing is often...
2025-07-0131 min
Scale Smart, Grow FastMarketing Isn’t Broken—It’s Misunderstood | Gee Ranasinha on Behavioral Science & Brand ROIWhy do most marketing campaigns fall flat?In this eye-opening episode, Harley from Workergenix teams up with Gee Ranasinha from Kexino to uncover the real reason: marketers are focusing on tactics, not the psychology behind why people buy.We dive deep into:🔹 The 95-5 Rule and why brand awareness matters more than you think🔹 How to combine behavioral science and storytelling for emotional impact🔹 The fatal flaw in most “performance marketing” campaigns🔹 What system 1 vs. system 2 thinking teaches us about buyer behavior🔹 How to stand out in a world of generic AI-generated conten...
2025-06-1826 min
Sharpen The SpearMastering Marketing: Gee Ranasinha on Strategy, Differentiation, and Client CommunicationRichard Walsh is joined by Gee Ranasinha to dive deep into the world of marketing. Gee shares insights from his agency background, emphasizing the need to integrate sales with marketing strategies, the impact of distributed working, and the internet's role in reshaping these fields. They tackle marketing misconceptions, the importance of education, and challenges in hiring and certification. The episode also covers diagnosing clients' true marketing needs, effective communication with the C-suite, and translating marketing metrics into business language. Gee and Richard discuss pricing strategies and the importance of differentiation to avoid commoditization. They explore automation, AI challenges, and managing...
2025-06-111h 00
Business Superfans®: The Service Providers EdgeEmotional Marketing: The Missing Ingredient for Business Growth with Gee RanasinhaEpisode 107 Emotional Marketing: The Missing Ingredient for Business Growth with Gee Ranasinha Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC Gee Ranasinha, the CEO of Kexino, joins us to share some golden nuggets about the real essence of marketing in today's world. With a career that dates back to the days of dial-up internet, Gee emphasizes that much of modern marketing misses the mark, focusing too heavily on tactics without a solid strategic foundation. He dives deep into why understanding buyer behavior is crucial, especially in this age dominated by AI. Gee's perspective is refreshing: it’...
2025-06-0540 min
Pull the Chute - Grow your People, Grow your Company PodcastBusiness Success: Master Diagnosis, Strategy, and TacticsSend us a textPull the Chute podcast features Gee Ranasinha, Founder & CEO of KEXINO, the Author of the Small Business Marketing Blog Business Value Matters, Better Marketing for Start-ups & Small Businesses, Fellow of the Chartered Institute of Marketing, Adjunct Marketing Professor, Speaker, and Recovering Perfectionist.His background is in communication and content creation: he founded and ran a successful media production company (advertising photography and TV commercials, mainly) before getting involved in professional image capture systems from companies such as Sinar, Leaf, PhaseOne and Dicomed in the days when professional-quality digital photography was in it...
2025-06-0235 min
The Risepreneur PodcastDigital Isn’t Always the Answer: How Direct Mail Beat Facebook Ads | The Risepreneur Podcast | Ep. 62What do you really know about your customer? In this episode, we’re joined by Gee Ranasinha—founder & CEO of KEXINO and marketing strategist with 25+ years of experience—to debunk common marketing myths and dive deep into what actually drives business growth.Gee shares:✅ Why your value proposition probably sucks (and how to fix it)✅ The danger of confusing tactics with strategy✅ Why flashy websites don’t convert—and what actually does✅ The real reason your ideal customers are buying from your competitors✅ A case study: how snail mail beat digital ads and drove 24% more revenue✅ His take on AI, sales-marketing si...
2025-06-011h 08
The Risepreneur PodcastDigital Isn’t Always the Answer: How Direct Mail Beat Facebook Ads | The Risepreneur Podcast | Ep. 62What do you really know about your customer? In this episode, we’re joined by Gee Ranasinha—founder & CEO of KEXINO and marketing strategist with 25+ years of experience—to debunk common marketing myths and dive deep into what actually drives business growth.Gee shares:✅ Why your value proposition probably sucks (and how to fix it)✅ The danger of confusing tactics with strategy✅ Why flashy websites don’t convert—and what actually does✅ The real reason your ideal customers are buying from your competitors✅ A case study: how snail mail beat digital ads and drove 24% more revenue✅ His take on AI, sales-marketing silos...
2025-06-011h 08
Taktiful Tuesdays Ep 12: The Evolution of Marketing: What We’ve Lost & How to Get It Back Marketing has come a long way from the Mad Men era to today’s hyper-targeted digital landscape. But have we sacrificed creativity for data? In this episode of Taktiful Tuesdays, I sit down with Gee Ranasinha, CEO of Kexino, to talk about the evolution of marketing, the pitfalls of over-reliance on metrics, and the timeless principles that still drive success.We also dive into: ✅ The 95-5 Rule: Why most of your audience isn’t ready to buy yet ✅ Balancing brand awareness with sales activation ✅ How marketing lost its creative edge—and how to recla...
2025-05-1924 min
Journey To LegacyWhy Playing It Safe Is Killing Your Marketing with Gee Ranasinha of KEXINO | JTL EP #116What if the very advice most marketers follow is the thing keeping them invisible?In this game-changing episode of Journey To Legacy, we sit down with Gee Ranasinha, the co-founder and CEO of KEXINO—an award-winning marketing agency blending creativity with behavioral science. With clients in over 20 countries, Gee has spent the last 17 years helping startups and small businesses stop playing it safe and start standing out.Gee opens up about the early struggles of wearing all the hats, the mindset shift that helped him build a global team, and why “just giving the...
2025-05-1258 min
Hyperdrive Minds: Sales and Marketing Leaders Share Revenue Generating StrategiesThe Realities of Modern Marketing with Gee Ranasinha, CEO of Kexino - Hyperdrive Minds Podcast 28Gee Ranasinha is CEO of Kexino, a full-service marketing services provider and a marketing technology developer that helps start-ups and small-to-medium-sized businesses located in North America, Europe, and Australia understand and deploy next-generation marketing and communications capabilities within - and across - their organizations. A combination of brand management, behavioral science, marketing strategy and execution, and business development.In this episode of the Hyperdrive Minds podcast, Gee discusses the evolution of marketing, emphasizing that while tactics may change, the core principles of marketing remain the same. He highlights the importance of understanding the difference between marketing and promotion, the...
2025-05-081h 03
The Hummingbird Effect with Wendy CoulterMarketing to Customers Not Algorithms - Gee RanasinhaIn this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The...
2025-04-2258 min
Your Brand AmplifiedHolistic Marketing in a Digital World (Part 2): Gee Ranasinha’s Mission to Educate and Elevate Small BusinessesGee Ranasinha, founder of KEXINO, delivers a clear and compelling message for businesses: real marketing isn't about talking louder—it's about understanding your customer better. Drawing on decades of experience and grounded in behavioral science, he highlights common mistakes companies make, such as self-centered messaging, overemphasis on features instead of benefits, and rushing into tactics without a solid strategic foundation.
He emphasizes that many businesses misdiagnose their marketing problems, focusing on surface-level fixes like new websites or ad campaigns when the real issue often lies in unclear positioning or lack of differentiation. He also warns against fragmented pr...
2025-04-1748 min
Your Brand AmplifiedHolistic Marketing in a Digital World (Part 1): Gee Ranasinha’s Mission to Educate and Elevate Small BusinessesGee Ranasinha brings a much-needed reality check to the modern marketing world. With a background as a global marketing director and founder of the agency KEXINO, he challenges the shallow, tactic-heavy approaches promoted by self-styled marketing gurus. Instead, he champions a holistic view of marketing—one that blends strategic thinking with behavioral science to truly connect with customers and build long-term brand value. For Ranasinha, real marketing goes far beyond digital ads and flashy content; it’s about creating meaningful mental associations and understanding how people make decisions.
His work emphasizes that marketing is not a one-size-fits-all form...
2025-04-1641 min
WritersMosaic - In conversationRuvani Ranasinha & Mohammed Hanif in conversation with Chitra RamaswamyIn 2022, the writer Hanif Kureishi, best known for his novel the Buddha of Suburbia, suffered a terrible accident which left him with paralysing spinal injuries. He has continued to write and has since published Shattered, a memoir, about the experience. Chitra Ramaswamy talks to Ruvani Ranasinha, author of a recent biography of Kureishi, and the novelist Mohammed Hanif about Kureishi’s extraordinary writing and career.’ Ruvani Ranasinha & Mohammed Hanif in conversation with Chitra Ramaswamy is an original audio series by WritersMosaic Magazine from the Royal Literary Fund. Discover more new writing at WritersMosaic.org.uk
2025-04-0200 min
Realtor180 with San Francisco Realtor Shawn Kunkler of the Homeward Associates teamEp 105 Real Estate Marketing Secrets Exposed! Unlock the Formula for Success! | Shawn Kunkler & Gee RanasinhaSend us a textIn this captivating episode, marketing expert Gee Ranasinha joins host Shawn Kunkler, founder of the Homeward Associates Group in San Francisco, to dive deep into the ever-evolving world of real estate marketing. From mastering buyer behavior to embracing smart segmentation strategies, Gee reveals how realtors can elevate their marketing game. Forget outdated, age-based approaches—learn why adapting to today's consumer habits (especially on social media) is a game changer!They also unpack the power of building a strong brand presence, tackling the unique challenges individual agents face in an ultra-competitive market. Pl...
2025-03-191h 04
Printing's AliveBehavioral Science, Marketing, and Print Strategies with Gee RanasinhaIn this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of customer experience, modern equipment, and educating digital-native buyers. They also touch on strategic marketing, sales systems, and proactive action in the print industry, concluding with reflections and advice for print business owners.
(0:00) Introduction of guest Gee Ranissina and Kexino background
(1:14) Kexino's...
2025-03-041h 10
More 2 Marketing Podcast - Expert advice on marketing, product and all things businessThe importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaThe importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaIn this podcast, Susan and Gee discuss the importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department. They also discussed the complexities of marketing, particularly in relation to customer behaviour and decision-making, and the challenges of marketing within a business environment dominated by finance-oriented decision-making. Lastly, they emphasised the need for collaboration between different teams within a business, the misuse of AI in...
2025-03-031h 24
Joyful Eating for PCOS and Gut Health43: The Truth About PCOS and Weight LossToday, Trista Chan discusses the complex relationship between PCOS and weight gain, addressing common misconceptions and the impact of weight stigma. She explores both extrinsic and intrinsic factors contributing to weight gain in individuals with PCOS, emphasizing the importance of understanding these factors rather than placing blame on personal habits.
This episode also highlights the detrimental effects of weight stigma on mental and physical health, and offers practical strategies for individuals seeking to navigate their relationship with weight and health. Trista advocates for a body neutrality approach, encouraging listeners to focus on self-care and...
2025-02-0420 min
The Peak PodcastLet's Talk Strategic Marketing w/ Gee Ranasinha #037This episode of The Peak Podcast features a deep dive into strategic marketing with guest Gee Ranasinha, the founder of a small business marketing, branding, and behavioral science consultancy. The conversation covers the importance of marketing beyond just promotions, the pitfalls of service-first agency models, and the value of customer insights in driving business growth. Gee shares his journey from corporate marketing executive to agency founder and emphasizes the need for businesses to prioritize strategy over tactics. With nearly two decades of experience, his agency has helped hundreds of small and midsize businesses scale effectively through targeted positioning, messaging...
2025-01-2720 min
Marketing for Designers with Masha Koyen#46 Why your marketing isn’t converting (and how to fix it) with Gee RanasinhaCan marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar?
In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that.
If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen....
2025-01-0842 min
The Profitable CreativeThe Emotional Side of Buying Decisions | Gee RanasinhaSend us a textPROFITABLE TALKS....In this conversation, G. Ranasinha, founder of Kexino, shares insights on the challenges of running a marketing agency, the importance of cash flow, and the complexities of human behavior in marketing. He emphasizes the need for strategic thinking and understanding emotional buying decisions, while also discussing the process of diagnosing marketing problems and evaluating effectiveness. Ranasinha highlights the concept of costly signaling and how perceived value can influence consumer behavior.PROFITABLE TAKEAWAYS...Sales is the name of the game in...
2024-10-2446 min
Success In Mind; Motivation, and Inspiration for EntrepreneursStanding Out in a Sea of Grey with Gee RanasinhaEp. 341: In this conversation, I'm joined by Gee Ranasinha to discuss the common marketing mistakes made by small business owners, the importance of cohesive marketing strategies, and how to differentiate in a crowded market. Gee emphasizes the need to understand customer insights and shares with us the role of AI in marketing. We also talk about the significance of trust and authenticity in marketing, as well as practical advice for small business owners
Connect with Gee: https://www.linkedin.com/in/ranasinha/
Learn more about Kexino: https://kexino.com/
Show Links:
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2024-10-031h 03
The Heart-Led Business ShowEmpathy Over Profit: Business Reimagined with Gee RanasinhaSend us a textJoin marketing guru Gee Ranasinha as he shares his heart-led business philosophy, which is built on genuine relationships and empathy. With a team across nine countries, Gee reveals his three golden rules for client engagement, inspired by McKinsey's high standards, and explains why he prioritizes values over profit.Challenging traditional marketing, he champions a human-centric approach, treating customers as friends. This episode is a masterclass in leading with heart in business.🎧 Be part of this inspiring episode —tune in now!Key Takeaways from this EpisodeThe globa...
2024-10-0331 min
The Heart-Led Business ShowHeart-Led Entrepreneurial Triumphs with Lisa SwansonSend us a textJoin us in this inspiring episode as we dive into the remarkable journey of Lisa Swanson, who transformed her life from feeling overwhelmed by franchise fatigue to discovering a fulfilling business path. Lisa’s story highlights her resilience and determination in reclaiming her passion for entrepreneurship. She navigated franchise challenges, experienced pivotal breakthroughs, and learned valuable lessons. Her journey is a testament to perseverance and fulfillment, inspiring aspiring entrepreneurs and those seeking motivation.Key Takeaways from this EpisodeThe Essence of a Heart-Led BusinessLessons from Entrepreneurial Family RootsThe pivotal role of...
2024-09-2628 min
From Startup to WunderbrandBreaking the Marketing Template TrapUnlocking Marketing Creativity with Gee Ranasinha: Breaking the Template Trap
In this episode of "From Startup to Wunderbrand," host Nicholas Kuhne is joined by Gee Ranasinha, CEO of Kexino, to explore the evolving world of marketing. Gee, with over 16 years of experience helping over 400 startups and small businesses, shares his insights on why marketers need to resist cookie-cutter approaches and embrace creativity. They dive into the challenges of modern marketing, the influence of AI, and how businesses can avoid falling into the trap of templated strategies.
Tune in to learn how questioning the status quo...
2024-09-0938 min
From Startup to Wunder BrandBreaking the Marketing Template TrapUnlocking Marketing Creativity with Gee Ranasinha: Breaking the Template Trap In this episode of "From Startup to Wunderbrand," host Nicholas Kuhne is joined by Gee Ranasinha, CEO of Kexino, to explore the evolving world of marketing. Gee, with over 16 years of experience helping over 400 startups and small businesses, shares his insights on why marketers need to resist cookie-cutter approaches and embrace creativity. They dive into the challenges of modern marketing, the influence of AI, and how businesses can avoid falling into the trap of templated strategies. Tune in to learn how questioning the status quo and aligning marketing strategies with...
2024-09-0938 min
Joey Pinz Discipline Conversations#381 Gee Ranasinha: 🌟 Maximize Your Marketing ImpactSend us a text🎙️ Title: Creating a Marketing Strategy That Works 🚀In this episode of Joey Pinz Disciple Conversations, Joey Pinz engages with marketing expert Gee Ranasinha to explore effective marketing strategies for small businesses. Gee, founder of Kexino, delves into the distinctions between marketing tactics and strategies, emphasizing the importance of long-term planning over short-term gains. The conversation covers how to create mental availability for your brand, the power of incremental efforts in marketing, and the critical role of creativity in marketing campaigns.Top 3 Highlights:Marketing Efficiency vs. Effe...
2024-07-101h 11Joyful Eating for PCOS and Gut Health28: Inflammation in PCOS and Endometriosis: Understanding and Finding ReliefUncover the unexpected link between chronic inflammation, PCOS, and endometriosis. Learn actionable tips to manage it effectively and improve these hormonal disorders.
You may be surprised how simple lifestyle changes can lead to improved symptom management and an overall better quality of life.
We uncover how adopting an anti-inflammatory diet, exercise, stress coping strategies, and professional support can make a real difference in your hormonal health.
There's a path forward, and you can start making a positive change today.
...
2024-07-0821 min
Confessions of a Sales Pro with Ian SelbieEp183: Gee Ranasinha Pro-2-ProLearn more about my Sales Training & Coaching programs at SalesMentorU.comEp183: Gee Ranasinha Pro-2-Pro## Confessions of a Sales Pro, sponsored by Saleslook ##Pipeline management software that provides your sales force with freedom and focus to do what they do best, build relationships and sell more.Free Your Sales Force!For more information visit https://www.saleslook.com/Watch our 3-minute 𝑺𝒂𝒍𝒆𝒔𝒍𝒐𝒐𝒌 demo at https://vimeo.com/948869565𝑻𝒓𝒚 𝒐𝒖𝒓 𝑭𝑹𝑬𝑬 𝟑𝟎-𝒅𝒂𝒚 𝒕𝒓𝒊𝒂𝒍 𝒂𝒏𝒅 𝒔𝒆𝒆 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇 𝒉𝒐𝒘 𝒆𝒂𝒔𝒚 𝒊𝒕 𝒊𝒔 𝒕𝒐 𝒕𝒓𝒂𝒄𝒌 𝒚𝒐𝒖𝒓 𝒅𝒆𝒂𝒍𝒔 𝒂𝒏𝒅 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒚𝒐𝒖𝒓 𝒔𝒂𝒍𝒆𝒔: https://www.saleslook.com/trial💡 Partner Opportunity: Become a Saleslook Affiliate and earn 20% ONGOING ROYALTY for every customer seat subscription.Learn more about my Sales Training & Coaching programs at www.SalesMentorU.com
2024-06-1344 min
Client Horror StoriesThat time when you lost a five-digits figure because of a typo in a bitcoin address (with Gee Ranasinha)Setbacks are pretty normal, but have you ever experienced losing so much money just because someone didn’t want their work checked? Oops! I didn’t mean to give too much away, but we’re here with another episode of Client Horror Story with our host, Morgan Friedman.
Today, we’re graced by Gee Ranasinha of KEXINO. KEXINO is a small marketing agency based in Europe, serving startups and small businesses mostly in the USA. A few years ago, they closed a deal with a well-funded organization in the crypto space—this was the time when crypto boomed and...
2024-05-2957 min
B2B Marketers on a MissionHow B2B Marketers Can Build Greater TrustGee Ranasinha (Founder & CEO, KEXINO) on how marketers can build trust with senior management and other business units. Gee discussed the pitfalls marketers should avoid, the importance of understanding your audience, and why it’s imperative to find those internal champions within the organization.
2024-05-0241 min
GrownlearnHas AI Changed Marketing Forever with Gee RanasinhaGee Ranasinha is a marketing agency owner and MBA professor in marketing. In this talk we explore the crisis in the current perception of marketing, what marketing really is and the pitfalls of a zero-click AI world.
👉Contact Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
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👉FREE: Brand New LIVE Immersive Class ...Genius Decision Making for business growth: https://business-intuition.com/free-419-488-71
👉Zorina Dimitrova's advisory and mentorship 'Business Intuition' https://business-intuition.com/
👉Rising Phoenix: Ignite Your Self- Worth - 3- Part workshop: https://grow.healnlearn.com/sp-rising-phoenix-520
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🎧 Grownlearn Podcast:
Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grow...
2024-04-1055 min
GrownlearnHas AI Changed Marketing Forever with Gee RanasinhaGee Ranasinha is a marketing agency owner and MBA professor in marketing. In this talk we explore the crisis in the current perception of marketing, what marketing really is and the pitfalls of a zero-click AI world. 👉Contact Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ ------------------------------------------------------------------------------------------------------------------- 👉FREE: Brand New LIVE Immersive Class ...Genius Decision Making for business growth: https://business-intuition.com/free-419-488-71 👉Zorina Dimitrova's advisory and mentorship 'Business Intuition' https://business-intuition.com/ 👉Rising Phoenix: Ignite Your Self- Worth - 3- Part workshop: https://grow.healnlearn.com/sp-rising-phoenix-520 ------------------------------------------------------------------------------------------------------------------- 🎧 Grownlearn Podcast: Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grow...
2024-04-1055 min
Neil Wilkins PodcastWhat Marketing is Not, with Gee RanasinhaDescribed as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino.
Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.
Listen to marketing opinions you may never have thought of before, in this interesting conversation.
Connect with Gee https://www.linkedin.com/in/ranasinha/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
2024-04-101h 07Neil Wilkins PodcastWhat Marketing is Not, with Gee RanasinhaDescribed as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino.
Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.
Listen to marketing opinions you may never have thought of before, in this interesting conversation.
Connect with Gee https://www.linkedin.com/in/ranasinha/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
2024-04-101h 07
The Dead Pixels Society podcastFrom Pixels to Perception: The Marketing Odyssey of Gee RanasinhaHave an idea or tip? Send us a text!Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating...
2024-04-041h 09
Brands Over Brews6. Gee Ranasinha: Breaking Down the BS in MarketingLove the show? Send us a message to get featured in one of our future episodes.Gee Ranasinha has over twenty years of experience in international marketing, sales, communications, and business development. Prior to founding KEXINO, Gee was Worldwide Director of Marketing for a software company for seven years that allowed him to meet many fascinating people, including Steve Jobs on two separate occasions.Today, he's the CEO of KEXINO, a marketing agency of nineteen people that spans eight countries. KEXINO works with startups and small businesses in North America, Europe and Asia to better...
2024-03-1846 min
Chris Voss PodcastChris Voss Podcast – Gee Ranasinha, CEO of Kexino.comKexino.com
The post Chris Voss Podcast – Gee Ranasinha, CEO of Kexino.com appeared first on Chris Voss Official Website.
2022-11-0128 min
Bad Marketing Advice"The tech will tell us what to do."As marketing technology has become more and more sophisticated, it's more and more tempting for marketers to rely on it for all the answers. But the technology is only as good as the people using it. Gee Ranasinha, the CEO of the marketing agency KEXINO, explains why relying on the technology without having an experienced hand to drive it can be dangerous.
2022-10-1926 min
Your Intended MessageMarketing is Broken: Gee RanasinhaThe Marketing crisis for small business and startups
Beware of the trap of choosing efficiency over effectiveness
Episode 113 (Gee is based in Strasbourg, France)
In this conversation with Gee Ranasinha, we explore:
Why marketing is broken and the resulting marketing crisis
Appreciating the value of differentiation and danger of not
How to recognize "the people who call themselves marketers"
Why it starts and ends with how people feel
Why you want to consider the amygdala in your marketing plans
The real purpose of branding when connecting with your decisions
About Gee Ranasinha:
Founder a...
2022-09-2243 min
Marketing Mistakes (And How To Avoid Them)The Biggest Mistakes Marketers MakeIn this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:
EP268: Turning Your Website And Socials Into Effective Tools with Wayne Mullins | Ugly Mug Marketing
EP114: Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV
EP316: Utilize Direct Mail Marketing To Catapult Your Brand To Success With Dave Fink | Postie
You can check out our playlist here
Ho...
2022-09-2247 min
Building Better Businesses with Catalyst ConsultingMarketing Strategy For Online Businesses with Gee RanasinhaJoin me this week as we go in depth with Gee Ranasinha and his role as CEO of his Marketing Agency KEXINO.
Gee Ranasinha bio:
Gee is the CEO of KEXINO, an award-winning marketing agency that helps start-ups and small businesses grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at a European business school, teaching Marketing and Behavioral Economics to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi...
2022-08-0358 min
Perspectives on HealthcareGee Renasinha: A Patient’s Perspective on HealthcareThis continues the Patient’s Perspective on Healthcare interview marathon. Gee Ranasinha is originally from the UK but joined the Perspectives on Healthcare podcast with Rob Oliver from France. He is number 2 of 137 interviews.
You can learn more about Gee through the links below:
Website: https://kexino.com
Twitter: https://twitter.com/kexino
Facebook: https://www.facebook.com/KEXINO
Instagram: https://instagram.com/wearekexino
LinkedIn: https://www.linkedin.com/in/ranasinha/
In case you are curious, the marathon lasted 37 hours, 44 minutes, and 17 seconds. I am still gathering the evidence an...
2022-05-2016 min
Learning from Smart People144 Gee Ranasinha: How to Evaluate Your MarketingOn this episode of the Learning from Smart People Podcast, Rob Oliver talks with Gee Ranasinha about how to evaluate your marketing. Gee has been in the marketing field for many years. He helped found a marketing agency that helps entrepreneurs and small business owners. Additionally, he is a professor at a European business school.
Here are some of the high points from Rob Oliver and Gee Ranasinha’s discussion on the Learning from Smart People Podcast:
· Gee Ranasinha’s back story and journey to where he is today
· A reminder of who was succes...
2021-09-2335 min
The Yakking ShowGee Ranasinha - Why Marketing is in Crisis EP 133Gee Ranasinha, founder and CEO of Kexino talks to Peter and Kathleen about the crisis in marketing today and the mistakes many businesses are making.https://kexino.com The Yakking Show is brought to you by Peter Wright & Kathleen Beauvaiscontact us to be a guest on our show.https://TheYakkingShow.com peter@theyakkingshow.com https://karytechsolutions.com kathleen@theyakkingshow.com
2021-08-2531 min
Health DeclassifiedGee Ranasinha - Why Marketing is in Crisis EP 133Gee Ranasinha, founder and CEO of Kexino talks to Peter and Kathleen about the crisis in marketing today and the mistakes many businesses are making.
https://kexino.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
2021-08-2531 min
Digital Marketing Masters Podcast198 - What's Wrong With Marketing?Marketing isn't just marketing anymore... and what's wrong with modern marketing? Let's find out with Gee Ranasinha.
For the past 14 years, Gee has been CEO of KEXINO, an award-winning marketing agency specializing in helping startups and small businesses around the world deploy next-generation marketing
within - and across - their organizations.
A Fellow of the Chartered Institute Of Marketing, Gee is also a Visiting Professor at a well-known European business school, lecturing to final-year MBA students on Marketing and Behavioral Economics.
Originally from London, today Gee lives with his family in Strasbourg, France.
Kexino: https://kexino.com
Gee Ranasinha: https...
2021-08-1048 min
Stop Sucking at BusinessSeason 4 Episode 30: Marketing in a (Semi) Post-COVID World with Gee Ranasinha from KexinoWhat’s the best way to market amid how crazy the world is at the moment?How should you tap into your buyer’s decision making? Learn more from Kexino CEO Gee Ranasinha in this week’s talk. 3:28 how Gee started with Marketing18:34 how to market in today’s world32:18 rebuilding your marketing strategy More Gee:Website: https://kexino.com/IG: @wearekexinohttps://www.linkedin.com/company/kexino/Subscribe to Stop Sucking at Business on...
2021-08-0557 min
The Milk Minute- A Lactation PodcastEp. 53 - PCOS and BreastfeedingM&H start with a listener question addressing which breastfeeding-friendly birth control options are best for lactating parents struggling with PCOS. What exactly is PCOS and what does it look like? Could you have it and not even know it??? Join M&H for a complete discussion about breastfeeding with a PCOS diagnosis. Symptom management, levels of severity, risk factors, affects on milk supply, and the light at the end of the tunnel. Of course, this episode covers the most up-to-date research on breastfeeding with PCOS and highlights the research that needs to be done in th...
2021-04-1643 min
The Entrepreneur Spotlight Show with Andy JacobGee Ranasinha, Founder and CEO, KEXINO, A DotCom Magazine Exclusive InterviewGee Ranasinha is the Founder and CEO of KEXINO. Gee Ranasinha founded in 2008, and KEXINO has built a world wide reputation as a business marketing agency that helps their customers by delivering creative ways to market their business. Gee Ranasinha leads a dynamic team of creatives comprised of marketing, branding, design, web development, video production, communications specialists and business development professionals. KEXINO provides creative and affordable marketing services to startups and small businesses looking for a partner for their digital media, design, lead generation, and communications requirements. The important word in that last sentence is “partner.” KEXINO works with you...
2021-01-1430 min