Shows
Boardsi Leadership TalksFear, Trust & Branding: The Secrets Behind Smart Marketing | PART-2Welcome back to Boardsi Leadership Talks! In Part 2 of this explosive episode, Martin Rowinski and Gee Ranasinha (CEO of Kexino) dive deeper into:- Why 80% of CEOs distrust their CMOs (and how to fix it).- The hidden power of direct mail in a digital world.- How behavioral science secretly drives ALL buying decisions.- Executive branding: Why authenticity beats generic thought leadership.🔔 Missed Part 1? Watch it here: https://youtu.be/k1Irf3pMpCo🔥 Key Moments:00:00 - Teaser: "Digital marketing is FREE? Think again."02:28 - Why boardrooms misunderstand market...2025-07-0332 minBoardsi Leadership Talks90% of Startups Fail Because of THIS! | Marketing Secrets with G. Rana Sinha 🚀🚀 Welcome to Boardsi Leadership Talks! In this episode, Martin Rowinski sits down with Gee Ranasinha, CEO of Kexino, to uncover the biggest marketing mistakes killing small businesses—and how to fix them. From behavioral science in branding to why 90% of bootstrapped startups fail, this conversation is packed with actionable insights for founders, marketers, and executives.📌 Key Takeaways:- Why copywriting (not design) is the #1 factor that converts customers.- How startups waste budgets on the wrong marketing fixes.- The emotional triggers behind B2B/B2C buying decisions.- Why data-driven marketing is often...2025-07-0131 min
Scale Smart, Grow FastMarketing Isn’t Broken—It’s Misunderstood | Gee Ranasinha on Behavioral Science & Brand ROIWhy do most marketing campaigns fall flat?In this eye-opening episode, Harley from Workergenix teams up with Gee Ranasinha from Kexino to uncover the real reason: marketers are focusing on tactics, not the psychology behind why people buy.We dive deep into:🔹 The 95-5 Rule and why brand awareness matters more than you think🔹 How to combine behavioral science and storytelling for emotional impact🔹 The fatal flaw in most “performance marketing” campaigns🔹 What system 1 vs. system 2 thinking teaches us about buyer behavior🔹 How to stand out in a world of generic AI-generated conten...2025-06-1826 min
Sharpen The SpearMastering Marketing: Gee Ranasinha on Strategy, Differentiation, and Client CommunicationRichard Walsh is joined by Gee Ranasinha to dive deep into the world of marketing. Gee shares insights from his agency background, emphasizing the need to integrate sales with marketing strategies, the impact of distributed working, and the internet's role in reshaping these fields. They tackle marketing misconceptions, the importance of education, and challenges in hiring and certification. The episode also covers diagnosing clients' true marketing needs, effective communication with the C-suite, and translating marketing metrics into business language. Gee and Richard discuss pricing strategies and the importance of differentiation to avoid commoditization. They explore automation, AI challenges, and managing...2025-06-111h 00
Business SuperfansEmotional Marketing: The Missing Ingredient for Business Growth with Gee RanasinhaEpisode 107 Emotional Marketing: The Missing Ingredient for Business Growth with Gee Ranasinha Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC Gee Ranasinha, the CEO of Kexino, joins us to share some golden nuggets about the real essence of marketing in today's world. With a career that dates back to the days of dial-up internet, Gee emphasizes that much of modern marketing misses the mark, focusing too heavily on tactics without a solid strategic foundation. He dives deep into why understanding buyer behavior is crucial, especially in this age dominated by AI. Gee's perspective is refreshing: it’...2025-06-0540 min
Pull the Chute - Grow your People, Grow your Company PodcastBusiness Success: Master Diagnosis, Strategy, and TacticsSend us a textPull the Chute podcast features Gee Ranasinha, Founder & CEO of KEXINO, the Author of the Small Business Marketing Blog Business Value Matters, Better Marketing for Start-ups & Small Businesses, Fellow of the Chartered Institute of Marketing, Adjunct Marketing Professor, Speaker, and Recovering Perfectionist.His background is in communication and content creation: he founded and ran a successful media production company (advertising photography and TV commercials, mainly) before getting involved in professional image capture systems from companies such as Sinar, Leaf, PhaseOne and Dicomed in the days when professional-quality digital photography was in it...2025-06-0235 min
The Risepreneur PodcastDigital Isn’t Always the Answer: How Direct Mail Beat Facebook Ads | The Risepreneur Podcast | Ep. 62What do you really know about your customer? In this episode, we’re joined by Gee Ranasinha—founder & CEO of KEXINO and marketing strategist with 25+ years of experience—to debunk common marketing myths and dive deep into what actually drives business growth.Gee shares:✅ Why your value proposition probably sucks (and how to fix it)✅ The danger of confusing tactics with strategy✅ Why flashy websites don’t convert—and what actually does✅ The real reason your ideal customers are buying from your competitors✅ A case study: how snail mail beat digital ads and drove 24% more revenue✅ His take on AI, sales-marketing si...2025-06-011h 08
The Risepreneur PodcastDigital Isn’t Always the Answer: How Direct Mail Beat Facebook Ads | The Risepreneur Podcast | Ep. 62What do you really know about your customer? In this episode, we’re joined by Gee Ranasinha—founder & CEO of KEXINO and marketing strategist with 25+ years of experience—to debunk common marketing myths and dive deep into what actually drives business growth.Gee shares:✅ Why your value proposition probably sucks (and how to fix it)✅ The danger of confusing tactics with strategy✅ Why flashy websites don’t convert—and what actually does✅ The real reason your ideal customers are buying from your competitors✅ A case study: how snail mail beat digital ads and drove 24% more revenue✅ His take on AI, sales-marketing silos...2025-06-011h 08
Taktiful Tuesdays Ep 12: The Evolution of Marketing: What We’ve Lost & How to Get It Back Marketing has come a long way from the Mad Men era to today’s hyper-targeted digital landscape. But have we sacrificed creativity for data? In this episode of Taktiful Tuesdays, I sit down with Gee Ranasinha, CEO of Kexino, to talk about the evolution of marketing, the pitfalls of over-reliance on metrics, and the timeless principles that still drive success.We also dive into: ✅ The 95-5 Rule: Why most of your audience isn’t ready to buy yet ✅ Balancing brand awareness with sales activation ✅ How marketing lost its creative edge—and how to recla...2025-05-1924 min
Journey To LegacyWhy Playing It Safe Is Killing Your Marketing with Gee Ranasinha of KEXINO | JTL EP #116What if the very advice most marketers follow is the thing keeping them invisible?In this game-changing episode of Journey To Legacy, we sit down with Gee Ranasinha, the co-founder and CEO of KEXINO—an award-winning marketing agency blending creativity with behavioral science. With clients in over 20 countries, Gee has spent the last 17 years helping startups and small businesses stop playing it safe and start standing out.Gee opens up about the early struggles of wearing all the hats, the mindset shift that helped him build a global team, and why “just giving the...2025-05-1258 min
The Hummingbird Effect with Wendy CoulterMarketing to Customers Not Algorithms - Gee RanasinhaIn this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The...2025-04-2258 min
Your Brand AmplifiedHolistic Marketing in a Digital World (Part 2): Gee Ranasinha’s Mission to Educate and Elevate Small BusinessesGee Ranasinha, founder of KEXINO, delivers a clear and compelling message for businesses: real marketing isn't about talking louder—it's about understanding your customer better. Drawing on decades of experience and grounded in behavioral science, he highlights common mistakes companies make, such as self-centered messaging, overemphasis on features instead of benefits, and rushing into tactics without a solid strategic foundation.
He emphasizes that many businesses misdiagnose their marketing problems, focusing on surface-level fixes like new websites or ad campaigns when the real issue often lies in unclear positioning or lack of differentiation. He also warns against fragmented pr...2025-04-1748 min
Your Brand AmplifiedHolistic Marketing in a Digital World (Part 1): Gee Ranasinha’s Mission to Educate and Elevate Small BusinessesGee Ranasinha brings a much-needed reality check to the modern marketing world. With a background as a global marketing director and founder of the agency KEXINO, he challenges the shallow, tactic-heavy approaches promoted by self-styled marketing gurus. Instead, he champions a holistic view of marketing—one that blends strategic thinking with behavioral science to truly connect with customers and build long-term brand value. For Ranasinha, real marketing goes far beyond digital ads and flashy content; it’s about creating meaningful mental associations and understanding how people make decisions.
His work emphasizes that marketing is not a one-size-fits-all form...2025-04-1641 min
Realtor180 with San Francisco Realtor Shawn Kunkler of the Homeward Associates teamEp 105 Real Estate Marketing Secrets Exposed! Unlock the Formula for Success! | Shawn Kunkler & Gee RanasinhaSend us a textIn this captivating episode, marketing expert Gee Ranasinha joins host Shawn Kunkler, founder of the Homeward Associates Group in San Francisco, to dive deep into the ever-evolving world of real estate marketing. From mastering buyer behavior to embracing smart segmentation strategies, Gee reveals how realtors can elevate their marketing game. Forget outdated, age-based approaches—learn why adapting to today's consumer habits (especially on social media) is a game changer!They also unpack the power of building a strong brand presence, tackling the unique challenges individual agents face in an ultra-competitive market. Pl...2025-03-191h 04
Printing's AliveBehavioral Science, Marketing, and Print Strategies with Gee RanasinhaIn this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of customer experience, modern equipment, and educating digital-native buyers. They also touch on strategic marketing, sales systems, and proactive action in the print industry, concluding with reflections and advice for print business owners.
(0:00) Introduction of guest Gee Ranissina and Kexino background
(1:14) Kexino's...2025-03-041h 10
More 2 MarketingThe importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaThe importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaIn this podcast, Susan and Gee discuss the importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department. They also discussed the complexities of marketing, particularly in relation to customer behaviour and decision-making, and the challenges of marketing within a business environment dominated by finance-oriented decision-making. Lastly, they emphasised the need for collaboration between different teams within a business, the misuse of AI in...2025-03-031h 24
Joyful Eating for PCOS and Gut Health43: The Truth About PCOS and Weight LossToday, Trista Chan discusses the complex relationship between PCOS and weight gain, addressing common misconceptions and the impact of weight stigma. She explores both extrinsic and intrinsic factors contributing to weight gain in individuals with PCOS, emphasizing the importance of understanding these factors rather than placing blame on personal habits.
This episode also highlights the detrimental effects of weight stigma on mental and physical health, and offers practical strategies for individuals seeking to navigate their relationship with weight and health. Trista advocates for a body neutrality approach, encouraging listeners to focus on self-care and...2025-02-0420 min
The Peak PodcastLet's Talk Strategic Marketing w/ Gee Ranasinha #037This episode of The Peak Podcast features a deep dive into strategic marketing with guest Gee Ranasinha, the founder of a small business marketing, branding, and behavioral science consultancy. The conversation covers the importance of marketing beyond just promotions, the pitfalls of service-first agency models, and the value of customer insights in driving business growth. Gee shares his journey from corporate marketing executive to agency founder and emphasizes the need for businesses to prioritize strategy over tactics. With nearly two decades of experience, his agency has helped hundreds of small and midsize businesses scale effectively through targeted positioning, messaging...2025-01-2720 min
Marketing for Designers with Masha Koyen#46 Why your marketing isn’t converting (and how to fix it) with Gee RanasinhaCan marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar?
In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that.
If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen....2025-01-0842 min
The Profitable CreativeThe Emotional Side of Buying Decisions | Gee RanasinhaSend us a textPROFITABLE TALKS....In this conversation, G. Ranasinha, founder of Kexino, shares insights on the challenges of running a marketing agency, the importance of cash flow, and the complexities of human behavior in marketing. He emphasizes the need for strategic thinking and understanding emotional buying decisions, while also discussing the process of diagnosing marketing problems and evaluating effectiveness. Ranasinha highlights the concept of costly signaling and how perceived value can influence consumer behavior.PROFITABLE TAKEAWAYS...Sales is the name of the game in...2024-10-2446 min
Success In Mind; Motivation, and Inspiration for EntrepreneursStanding Out in a Sea of Grey with Gee RanasinhaEp. 341: In this conversation, I'm joined by Gee Ranasinha to discuss the common marketing mistakes made by small business owners, the importance of cohesive marketing strategies, and how to differentiate in a crowded market. Gee emphasizes the need to understand customer insights and shares with us the role of AI in marketing. We also talk about the significance of trust and authenticity in marketing, as well as practical advice for small business owners
Connect with Gee: https://www.linkedin.com/in/ranasinha/
Learn more about Kexino: https://kexino.com/
Show Links:
...2024-10-031h 03
The Heart-Led Business ShowEmpathy Over Profit: Business Reimagined with Gee RanasinhaSend us a textJoin marketing guru Gee Ranasinha as he shares his heart-led business philosophy, which is built on genuine relationships and empathy. With a team across nine countries, Gee reveals his three golden rules for client engagement, inspired by McKinsey's high standards, and explains why he prioritizes values over profit.Challenging traditional marketing, he champions a human-centric approach, treating customers as friends. This episode is a masterclass in leading with heart in business.🎧 Be part of this inspiring episode —tune in now!Key Takeaways from this EpisodeThe globa...2024-10-0331 min
The Heart-Led Business ShowHeart-Led Entrepreneurial Triumphs with Lisa SwansonSend us a textJoin us in this inspiring episode as we dive into the remarkable journey of Lisa Swanson, who transformed her life from feeling overwhelmed by franchise fatigue to discovering a fulfilling business path. Lisa’s story highlights her resilience and determination in reclaiming her passion for entrepreneurship. She navigated franchise challenges, experienced pivotal breakthroughs, and learned valuable lessons. Her journey is a testament to perseverance and fulfillment, inspiring aspiring entrepreneurs and those seeking motivation.Key Takeaways from this EpisodeThe Essence of a Heart-Led BusinessLessons from Entrepreneurial Family RootsThe pivotal role of...2024-09-2628 min
From Startup to Wunder BrandBreaking the Marketing Template TrapUnlocking Marketing Creativity with Gee Ranasinha: Breaking the Template Trap In this episode of "From Startup to Wunderbrand," host Nicholas Kuhne is joined by Gee Ranasinha, CEO of Kexino, to explore the evolving world of marketing. Gee, with over 16 years of experience helping over 400 startups and small businesses, shares his insights on why marketers need to resist cookie-cutter approaches and embrace creativity. They dive into the challenges of modern marketing, the influence of AI, and how businesses can avoid falling into the trap of templated strategies. Tune in to learn how questioning the status quo and aligning marketing strategies with...2024-09-0938 min
Joey Pinz Discipline Conversations#381 Gee Ranasinha: 🌟 Maximize Your Marketing ImpactSend us a text🎙️ Title: Creating a Marketing Strategy That Works 🚀In this episode of Joey Pinz Disciple Conversations, Joey Pinz engages with marketing expert Gee Ranasinha to explore effective marketing strategies for small businesses. Gee, founder of Kexino, delves into the distinctions between marketing tactics and strategies, emphasizing the importance of long-term planning over short-term gains. The conversation covers how to create mental availability for your brand, the power of incremental efforts in marketing, and the critical role of creativity in marketing campaigns.Top 3 Highlights:Marketing Efficiency vs. Effe...2024-07-101h 11Joyful Eating for PCOS and Gut Health28: Inflammation in PCOS and Endometriosis: Understanding and Finding ReliefUncover the unexpected link between chronic inflammation, PCOS, and endometriosis. Learn actionable tips to manage it effectively and improve these hormonal disorders.
You may be surprised how simple lifestyle changes can lead to improved symptom management and an overall better quality of life.
We uncover how adopting an anti-inflammatory diet, exercise, stress coping strategies, and professional support can make a real difference in your hormonal health.
There's a path forward, and you can start making a positive change today.
...2024-07-0821 min
Chasing The InsightsGee Ranasinha on efficient vs effective marketingIn this episode of Chasing the Insights, I talk to marketing expert Gee Ranasinha. Gee talks to us about efficient vs effective marketing. Gee Ranasinha has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, an award-winning marketing agency. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays...2024-07-0149 min
Confessions of a Sales Pro with Ian SelbieEp183: Gee Ranasinha Pro-2-ProLearn more about my Sales Training & Coaching programs at SalesMentorU.comEp183: Gee Ranasinha Pro-2-Pro## Confessions of a Sales Pro, sponsored by Saleslook ##Pipeline management software that provides your sales force with freedom and focus to do what they do best, build relationships and sell more.Free Your Sales Force!For more information visit https://www.saleslook.com/Watch our 3-minute 𝑺𝒂𝒍𝒆𝒔𝒍𝒐𝒐𝒌 demo at https://vimeo.com/948869565𝑻𝒓𝒚 𝒐𝒖𝒓 𝑭𝑹𝑬𝑬 𝟑𝟎-𝒅𝒂𝒚 𝒕𝒓𝒊𝒂𝒍 𝒂𝒏𝒅 𝒔𝒆𝒆 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇 𝒉𝒐𝒘 𝒆𝒂𝒔𝒚 𝒊𝒕 𝒊𝒔 𝒕𝒐 𝒕𝒓𝒂𝒄𝒌 𝒚𝒐𝒖𝒓 𝒅𝒆𝒂𝒍𝒔 𝒂𝒏𝒅 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒚𝒐𝒖𝒓 𝒔𝒂𝒍𝒆𝒔: https://www.saleslook.com/trial💡 Partner Opportunity: Become a Saleslook Affiliate and earn 20% ONGOING ROYALTY for every customer seat subscription.Learn more about my Sales Training & Coaching programs at www.SalesMentorU.com2024-06-1344 min
Client Horror StoriesThat time when you lost a five-digits figure because of a typo in a bitcoin address (with Gee Ranasinha)Setbacks are pretty normal, but have you ever experienced losing so much money just because someone didn’t want their work checked? Oops! I didn’t mean to give too much away, but we’re here with another episode of Client Horror Story with our host, Morgan Friedman.
Today, we’re graced by Gee Ranasinha of KEXINO. KEXINO is a small marketing agency based in Europe, serving startups and small businesses mostly in the USA. A few years ago, they closed a deal with a well-funded organization in the crypto space—this was the time when crypto boomed and...2024-05-2957 min
B2B Marketers on a MissionHow B2B Marketers Can Build Greater TrustGee Ranasinha (Founder & CEO, KEXINO) on how marketers can build trust with senior management and other business units. Gee discussed the pitfalls marketers should avoid, the importance of understanding your audience, and why it’s imperative to find those internal champions within the organization.2024-05-0241 min
GrownlearnHas AI Changed Marketing Forever with Gee RanasinhaGee Ranasinha is a marketing agency owner and MBA professor in marketing. In this talk we explore the crisis in the current perception of marketing, what marketing really is and the pitfalls of a zero-click AI world.
👉Contact Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
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🎧 Grownlearn Podcast:
Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grow...2024-04-1055 min
Neil Wilkins PodcastWhat Marketing is Not, with Gee RanasinhaDescribed as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino.
Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.
Listen to marketing opinions you may never have thought of before, in this interesting conversation.
Connect with Gee https://www.linkedin.com/in/ranasinha/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online2024-04-101h 07Neil Wilkins PodcastWhat Marketing is Not, with Gee RanasinhaDescribed as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino.
Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.
Listen to marketing opinions you may never have thought of before, in this interesting conversation.
Connect with Gee https://www.linkedin.com/in/ranasinha/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online2024-04-101h 07
The Dead Pixels Society podcastFrom Pixels to Perception: The Marketing Odyssey of Gee RanasinhaHave an idea or tip? Send us a text!Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating...2024-04-041h 09
Brands Over Brews6. Gee Ranasinha: Breaking Down the BS in MarketingLove the show? Send us a message to get featured in one of our future episodes.Gee Ranasinha has over twenty years of experience in international marketing, sales, communications, and business development. Prior to founding KEXINO, Gee was Worldwide Director of Marketing for a software company for seven years that allowed him to meet many fascinating people, including Steve Jobs on two separate occasions.Today, he's the CEO of KEXINO, a marketing agency of nineteen people that spans eight countries. KEXINO works with startups and small businesses in North America, Europe and Asia to better...2024-03-1846 min
Marketing Spark (The B2B SaaS Marketing Podcast)The B2B Marketing Crisis: Gee RanasinhaIn this episode, Gee Ranasinha suggests that B2B marketing is in crisis because "effective" marketing is sidelined in favour of what he calls "efficient" marketing.He says much of marketing, which is nearly 100% tactical activities, isn't marketing but communications or promotions.As a result, marketing within the organization is relegated to a sales support function.The culprit for efficient marketingThe C-Suite and how marketing is seen as an economic activity in which everything needs to be quantified and measured.2023-10-3045 min
Chris Voss PodcastChris Voss Podcast – Gee Ranasinha, CEO of Kexino.comKexino.com
The post Chris Voss Podcast – Gee Ranasinha, CEO of Kexino.com appeared first on Chris Voss Official Website.2022-11-0128 min
Bad Marketing Advice"The tech will tell us what to do."As marketing technology has become more and more sophisticated, it's more and more tempting for marketers to rely on it for all the answers. But the technology is only as good as the people using it. Gee Ranasinha, the CEO of the marketing agency KEXINO, explains why relying on the technology without having an experienced hand to drive it can be dangerous.2022-10-1926 min
Your Intended MessageMarketing is Broken: Gee RanasinhaThe Marketing crisis for small business and startups
Beware of the trap of choosing efficiency over effectiveness
Episode 113 (Gee is based in Strasbourg, France)
In this conversation with Gee Ranasinha, we explore:
Why marketing is broken and the resulting marketing crisis
Appreciating the value of differentiation and danger of not
How to recognize "the people who call themselves marketers"
Why it starts and ends with how people feel
Why you want to consider the amygdala in your marketing plans
The real purpose of branding when connecting with your decisions
About Gee Ranasinha:
Founder a...2022-09-2243 min
Marketing Mistakes (And How To Avoid Them)The Biggest Mistakes Marketers MakeIn this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:
EP268: Turning Your Website And Socials Into Effective Tools with Wayne Mullins | Ugly Mug Marketing
EP114: Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV
EP316: Utilize Direct Mail Marketing To Catapult Your Brand To Success With Dave Fink | Postie
You can check out our playlist here
Ho...2022-09-2247 min
Building Better Businesses with Catalyst ConsultingMarketing Strategy For Online Businesses with Gee RanasinhaJoin me this week as we go in depth with Gee Ranasinha and his role as CEO of his Marketing Agency KEXINO.
Gee Ranasinha bio:
Gee is the CEO of KEXINO, an award-winning marketing agency that helps start-ups and small businesses grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at a European business school, teaching Marketing and Behavioral Economics to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi...2022-08-0358 min
Perspectives on HealthcareGee Renasinha: A Patient’s Perspective on HealthcareThis continues the Patient’s Perspective on Healthcare interview marathon. Gee Ranasinha is originally from the UK but joined the Perspectives on Healthcare podcast with Rob Oliver from France. He is number 2 of 137 interviews.
You can learn more about Gee through the links below:
Website: https://kexino.com
Twitter: https://twitter.com/kexino
Facebook: https://www.facebook.com/KEXINO
Instagram: https://instagram.com/wearekexino
LinkedIn: https://www.linkedin.com/in/ranasinha/
In case you are curious, the marathon lasted 37 hours, 44 minutes, and 17 seconds. I am still gathering the evidence an...2022-05-2016 min
#PirateBroadcastDeveloping Your Marketing in 2022 Gee RanasinhaLearn more about Marketing From Gee Ranasinha on this episode of The Pirate Broadcast2022-03-0532 min
Learning from Smart People144 Gee Ranasinha: How to Evaluate Your MarketingOn this episode of the Learning from Smart People Podcast, Rob Oliver talks with Gee Ranasinha about how to evaluate your marketing. Gee has been in the marketing field for many years. He helped found a marketing agency that helps entrepreneurs and small business owners. Additionally, he is a professor at a European business school.
Here are some of the high points from Rob Oliver and Gee Ranasinha’s discussion on the Learning from Smart People Podcast:
· Gee Ranasinha’s back story and journey to where he is today
· A reminder of who was succes...2021-09-2335 min
The Yakking ShowGee Ranasinha - Why Marketing is in Crisis EP 133Gee Ranasinha, founder and CEO of Kexino talks to Peter and Kathleen about the crisis in marketing today and the mistakes many businesses are making.https://kexino.com The Yakking Show is brought to you by Peter Wright & Kathleen Beauvaiscontact us to be a guest on our show.https://TheYakkingShow.com peter@theyakkingshow.com https://karytechsolutions.com kathleen@theyakkingshow.com2021-08-2531 min
Health DeclassifiedGee Ranasinha - Why Marketing is in Crisis EP 133Gee Ranasinha, founder and CEO of Kexino talks to Peter and Kathleen about the crisis in marketing today and the mistakes many businesses are making.
https://kexino.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
2021-08-2531 min
Digital Marketing Masters Podcast198 - What's Wrong With Marketing?Marketing isn't just marketing anymore... and what's wrong with modern marketing? Let's find out with Gee Ranasinha.
For the past 14 years, Gee has been CEO of KEXINO, an award-winning marketing agency specializing in helping startups and small businesses around the world deploy next-generation marketing
within - and across - their organizations.
A Fellow of the Chartered Institute Of Marketing, Gee is also a Visiting Professor at a well-known European business school, lecturing to final-year MBA students on Marketing and Behavioral Economics.
Originally from London, today Gee lives with his family in Strasbourg, France.
Kexino: https://kexino.com
Gee Ranasinha: https...2021-08-1048 min
Stop Sucking at BusinessSeason 4 Episode 30: Marketing in a (Semi) Post-COVID World with Gee Ranasinha from KexinoWhat’s the best way to market amid how crazy the world is at the moment?How should you tap into your buyer’s decision making? Learn more from Kexino CEO Gee Ranasinha in this week’s talk. 3:28 how Gee started with Marketing18:34 how to market in today’s world32:18 rebuilding your marketing strategy More Gee:Website: https://kexino.com/IG: @wearekexinohttps://www.linkedin.com/company/kexino/Subscribe to Stop Sucking at Business on...2021-08-0557 min
The Milk Minute- A Lactation PodcastEp. 53 - PCOS and BreastfeedingM&H start with a listener question addressing which breastfeeding-friendly birth control options are best for lactating parents struggling with PCOS. What exactly is PCOS and what does it look like? Could you have it and not even know it??? Join M&H for a complete discussion about breastfeeding with a PCOS diagnosis. Symptom management, levels of severity, risk factors, affects on milk supply, and the light at the end of the tunnel. Of course, this episode covers the most up-to-date research on breastfeeding with PCOS and highlights the research that needs to be done in th...2021-04-1643 min
The Entrepreneur Spotlight Show with Andy JacobGee Ranasinha, Founder and CEO, KEXINO, A DotCom Magazine Exclusive InterviewGee Ranasinha is the Founder and CEO of KEXINO. Gee Ranasinha founded in 2008, and KEXINO has built a world wide reputation as a business marketing agency that helps their customers by delivering creative ways to market their business. Gee Ranasinha leads a dynamic team of creatives comprised of marketing, branding, design, web development, video production, communications specialists and business development professionals. KEXINO provides creative and affordable marketing services to startups and small businesses looking for a partner for their digital media, design, lead generation, and communications requirements. The important word in that last sentence is “partner.” KEXINO works with you...2021-01-1430 min
Centre of South Asian Studies: SeminarsDr Ruvani Ranasinha - Contemporary Sri Lankan Anglophone writing2019-11-1152 min