Shows
The Cognitive MarketerYour business has an immune system that's killing great ideasMany businesses have an "immune system" that treats new ideas in a similar way to how our bodies deal with a virus.Something gets proposed, but before anyone gets a chance to evaluate whether it'll work, the organizational antibodies kick in.Within these kinds of businesses ideas don't get killed, as much as studied and pulled apart until there's nothing left.The cultural response to an idea within an organization often matters more than the idea itself. We keep looking for better ideas when we might have a better-ideas problem, but...
2026-02-1509 minThe Cognitive MarketerInnovation Cosplay: When "new" isn't really new at allMost of the time, what gets marketed as "breakthrough innovation" isn't anything of the sort. Strip away the glossy packaging and press release verbiage, you're left with marginal improvements to a product that already exists.It's what I call "Innovation Cosplay".The human memory doesn't work by cataloging marginal differences between similar options. The mind remembers things by noticing breaks in a particular pattern.When we make our offering slightly better than competitors in predictable ways, we're making it harder for buyers to remember us, not easier.We want to be...
2026-02-0809 minThe Cognitive MarketerEvery buyer interaction either confirms or contradicts what we claim about ourselves.Whether accidentally or deliberately, we're training buyers to distrust us. Then we wonder why our conversion rates are tanking.Organizations build entire departments around managing customer perception, while continuing to ignore the actual experience. The gap between what we claim and how we actually behave is where trust goes to die.Someone can have the sharpest value proposition ever written, but if the experience of trying to buy from them introduces unnecessary obstacles or confusion, none of that matters.The Cognitive MarketerBrought to you by...
2026-02-0108 minThe Cognitive MarketerNobody buys boringFar too many businesses insist on leading with the same BS checklist: better features, lower prices, free trials.It's as though they think buyers carefully weigh-up the pros and cons of every product in the category, before making a deliberate, labored, conscious buying decision.But that isn't what happens. It isn't even close to what happens.People buy stories. Specifically, they buy stories about who they become after the purchase. Our product may solve a problem, but it's our story that solves the identity crisis.Customers aren't waiting for...
2026-01-2501 min
Brain Work Frame Work PodcastMind Over Marketing: The Psychological Edge with Gee RanasinhaIn this engaging episode, CEO Gee Ranasinha of KEXINO explores how the future of marketing intertwines with psychological principles rather than just technological advancements. Discover the nuances of consumer behavior and how applying behavioral science can transform your marketing strategies. Tune in to learn techniques that can give your brand a psychological edge and improve customer engagement in an increasingly complex market.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Gee:
Website https://kexino.com
LinkedIn https://www.linkedin.com/in/ranasinha/
Instagram https://instagram.com/wearekexino
F...
2026-01-2137 minThe Cognitive MarketerTrying to be everything to everyone, means ending up as nothing to anyoneWe’re too full of our own ego.We’re talking about ourselves, when the buyer is trying to solve something that has nothing to do with us yet.Most times, the answer to the buyer's specific problem actually exists. But it gets buried under corporate speak and generic positioning because of a fear that getting too specific narrows the market.Everyone is saying the same thing because everyone is afraid of saying something that might turn someone away.The Cognitive MarketerBrought to you by KEXI...
2026-01-1807 minThe Cognitive MarketerPrice isn't simply a number. It's a feeling.Underpricing based on mistaking "customer acquisition" for "business growth" might be the most common strategic error in business.When we set a price, we're not picking a numbers of the air. We’re not simply adding up costs per unit, slapping a percentage on top, and calling it a day.We’re doing far more than that.We're choosing our positioning. We’re defining what type of game we play, the buyers we’ll attract, and which competitors we’ll face. To an accountant, economist, or a business owner, price is simply a n...
2026-01-1106 min
School for Startups RadioJanuary 8, 2026 – 130 Coaching Clients Gary Harper and Smarter Marketing Gee RanasinhaGary Harper – CEO of Sharper Business Solutions and Co-Creator of Rise Business Framework
There’s really not a thing called balance when you become an entrepreneur, there is a thing called harmony, and figuring out a way to get all that to work together is really, truly where success lies.
Gary Harper is the chief executive officer of Sharper Business Solutions and a co-creator of the RISE Business Framework, where he helps entrepreneurs and business leaders build scalable, systemized companies that deliver sustainable growth. He brings deep experience from over a decade in corporate America, includi...
2026-01-0853 minThe Cognitive MarketerWe're prompt-engineering our way to mediocrityThe use of AI tools in marketing opens up possibilities that we couldn't have imagined a few years ago. But it's also allowed us to produce lazy, sloppy, junk that reflects badly on how buyers view our brand.Rather than use AI to make us and our brands "better" (whatever that means) we're focusing on its use to make us faster, even if our standards of quality take a nosedive as a result.Poorly-produced AI-generated images are the clipart of the 2020s (don't know what "clipart" is? Ask your parents).What we're doing...
2026-01-0408 min
Printing's AliveMastering Print Marketing: Insights on Strategy, Differentiation, and Networking with Gee RanasinhaIn this episode of Printing's Alive, Warren Werbitt delves into the world of marketing in the printing industry with Gee Ranasinha, CEO of Kexino. They explore the significance of trade shows like Drupa for networking and financial justification, and debunk common misconceptions about marketing in the print world. The conversation highlights the importance of strategic marketing, standing out, and avoiding budget pitfalls. Gee shares insights on transitioning from equipment-based selling to strategic marketing, emphasizing the power of storytelling and personal relationships. They discuss differentiation, trust-building, and the necessity of understanding customer profiles. The episode wraps up with practical business improvement...
2026-01-041h 12The Cognitive MarketerCharging off in the wrong directionThe problems we faced when we were building our business are very different to the problems we face as we continue to grow the business.When a business gets to a certain size, a wave of complacency sets in. We con ourselves into thinking that we're worked out how this "business" thing works, and how to keep the plates spinning to keep generating revenue, pay the bills, and keep the lights on.What got us here, won't get us there.This is often where a combination of "doing what worked before", combined with...
2025-12-2806 minThe Cognitive MarketerDo you like pineapple on your pizza?Margherita pizza exists because it offends no-one. It’s the choice you make when you don't know what everyone wants.Pineapple pizza, on the other hand, is polarizing. People either love it or hate it. Which is why it works as positioning - the people who love it really love it.When we try to appeal to everyone, we create messaging that could apply to anyone. We put out content that avoids taking any position that might be controversial. In short, we become a collection of platitudes.But buyers don't choose platitudes. ...
2025-12-2108 minThe Cognitive MarketerIf they've not heard of us, they won't buy from usWe're wasting time and budget chasing people who won't buy from us today, instead of looking at people who may buy from us tomorrow.Future buyers are forming opinions right now about which brands seem familiar, credible, and worth remembering for the future. When they eventually need whatever we're selling, they'll begin with the brands they know and have already heard of. They'll start with whatever names already sit in their head because that's how brains work.Yes, we can call it "brand building" in whatever vague way that's come to mean today...
2025-12-1407 min
Branducation with Bill HarperStop Letting Data Replace Thinking with Award-Winning Marketer Gee RanasinhaIn this episode of Branducation, I sit down with Gee Ranasinha for a blunt conversation about why modern marketing feels broken and what it takes to fix it without getting dragged around by every new “growth hack” and shiny tool.We talk about why leaders claim they want growth but resist the work that actually creates demand, how “data-driven” turns into a crutch when nobody’s asking smart questions, and why A/B testing was meant to sharpen execution, not replace intent. We also get into AI and the trap of shipping “good enough” creative at scale, which is basic...
2025-12-0832 minThe Cognitive MarketerWe're either moving forward through action, or falling behind by inactionToo many business owners suffer from loss aversion. They tend to avoid a possible less, by sticking with the status quo - what’s worked in the past that got them to where they are.However, that also means they’re risking possible gain, by trying something new. Markets continue to do what they’re going to do, and won’t put things on hold for us while we try to catch up.Because if we won't disrupt what we've built, someone else will do it for us.The Cogn...
2025-12-0709 min
Are You Awesome Today?Marketing – It's the Execution with Gee RanasinhaJoining Stephen this week is Gee Ranasinha. Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses. Gee is a Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Clinical Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students for more than a decade. He's also an acclaimed international speaker, presenting at conferences and events throughout the US and Europe. Listen in to hear some great insights on M...
2025-12-0133 minThe Cognitive MarketerWe're building websites backwardsWe're optimizing for subjective appeal rather than commercial effectiveness.Of course design, UX/UI, etc are all important. But they're not the *most* important. Buyers don't buy from us just because our website looks pretty.The main reason why a page converts is because of the copy. Yet we're apparently OK to spend thousands on frameworks, design engines, and brand guidelines while considering copywriting as though an afterthought.We're optimizing for looking professional instead of being interesting. While "professional" gets us in the door, it's "interesting" that actually converts....
2025-11-3005 minThe Cognitive MarketerWe're still trying to solve problems that no longer matter to buyersBuyers can't tell the difference between our widget and the competitor's widget because functionally there isn't one.We're perfecting features that look really cool in a demo but that the average user wouldn’t ever use.But these so-called “improvements” do nothing more than keep us in the game. They don't provide us with ways to win.I’m not saying that substance no longer matters and marketing can now do all the work. I’m saying that In markets where products 'just work' and any functional differences between them are minimal, p...
2025-11-2307 min
The Savvy ScribeEP337: The Future Of Marketing Isn’t Technology. It’s Psychology with Gee RanasinhaSend us a textIn this episode, we sit down with marketing strategist Gee Ranasinha to explore what the future of marketing really looks like — and why many businesses are getting it wrong.Despite the rise of AI and automation tools, marketing’s core hasn’t changed: it’s still about understanding human behavior. Gee breaks down the power of behavioral science, emotional triggers, and brand distinctiveness to explain how businesses can create marketing that sticks.If you’ve ever felt overwhelmed by marketing technology or struggled to stand out in a crowded market, th...
2025-11-2250 minThe Cognitive MarketerBuyers can't tell our messaging apart from our competitors.We've professionalized ourselves into sameness. Bland messaging costs more than we think. Every generic touchpoint trains buyers to tune us out. We're not “building awareness”. We're teaching the market that our category doesn't deserve attention.We complain about commoditization. But we’re the ones who created it.Who actually breaks through? The businesses that are willing to sound like somebody instead of like a committee. The Cognitive MarketerBrought to you by KEXINO - https://kexino.com/LinkedIn: https://www.li...
2025-11-1605 minThe Cognitive Marketer'Online Marketing' isn't 'Marketing Online'.Marketing departments are full of people who can explain TikTok's algorithm but not what their company actually does, or what problem our product solves for our customer. We keep hoping the next tactic works. That the next hire cracks it. That there's some kind of a shortcut we haven't found yet.But there isn't one and, in our heart of hearts, I think we know that. The Cognitive MarketerBrought to you by KEXINO - https://kexino.com/LinkedIn: https://www.linkedin.com...
2025-11-0904 minThe Cognitive MarketerYour business is competing with AppleYou're also competing against Coca-Cola,and Nike,and Disney,and Amazon,and every other brand that delivers an outstanding customer buying experience.The biggest brands in the world are setting the standard for how we, as consumers, expect to be treated.But this also means that your business is being judged by the same standard.Your eCommerce site's search function, product descriptions, images, delivery options, and returns policy.The quality of your hardware, software, user experience, and packaging.The text of...
2025-11-0205 minThe Cognitive MarketerMaking our marketing a mirror for our customersMost teams publish more and get less. The fix isn’t another tool or bigger budget. It’s making our marketing a mirror that our buyers recognize. In this episode, we unpack how to find and use customer language, the few insights that actually move conversion, and why qualitative research beats “more content” in B2B.
2025-10-3001 minThe Cognitive MarketerWe're selling customers the permission to want somethingCustomers make purchasing decisions emotionally and construct elaborate post-hoc justifications after the fact.As marketers, the reason we exist is to sell them permission to want something.Buyers purchase the elimination of doubt. They pay for the comfort of knowing they won't look foolish or have to explain themselves later.Managing how a product is perceived relative to other options matters far more than optimizing the product itself.Our job is to manufacture plausible excuses for emotional purchases.
2025-10-2603 minThe Cognitive MarketerWho's In Charge Of Your Marketing? It's Not Who You ThinkWho’s really running your marketing? Is it you? Or is it your boss?Too many businesses (and business owners, to be honest) confuse marketing leadership with marketing operations.Making ads, posting on social, recording podcasts, organizing events. All of this stuff is promotions. It's marketing operations.That's not to say ops isn't important. Of course it is. But ops is tactical. It's the result of Strategy, Research, Objective, etc.If you're not doing that high-level strategic stuff, and spend all your time ordering stress balls and building email sequences, yo...
2025-10-2301 minThe Cognitive MarketerThe 95:5 Rule. Marketing To People Who Don't Want To Buy (Yet).Here we are in Q4 and most marketing budgets are being wasted, as we stupidly continue to chase people who have zero intention in buying this quarter.Professor John Dawes from the Ehrenberg-Bass Institute put numbers to this back in 2021, which has now become known as the 95:5 rule: Only around 5% of B2B buyers are actually looking to buy at the time they see our messaging. The other ±95% aren't in market and may not buy for weeks, months, or even years into the future.Yet most businesses continue to throw everything they've got a...
2025-10-1906 minThe Cognitive MarketerStrategy without story is busywork in a suit.In most mature markets, we face rivals with the same tools, the same data, the same benchmarks. Features blur. Margins shrink. What decides outcomes is the frame through which decisions get made, and that frame is narrative.We treat story as decoration. That’s costly. A clear narrative sets priorities, filters bets, and shapes how our product is judged before a demo starts. It turns pricing, onboarding, service, and the way we show up on LinkedIn into one coherent signal. Not flair. Coherence.Innovation still matters. It rarely decides the category on its own. Capability is...
2025-10-1601 minThe Cognitive MarketerContrast persuades. Everything else is overhead.When a new option lands, our baseline moves.We stop measuring parts and start noticing how the old choice now feels slow or awkward. The product hasn't changed ,but our reference point certainly has.Markets price expectations, not features. The first mover resets what counts as acceptable and captures attention at a discount. The rest of us inherit a tougher comparison set.Margin gets squeezed. Churn ticks up.The story in the buyer’s head updates without asking our permission.Innovation’s real return is reframing power. We are not...
2025-10-1200 minThe Cognitive MarketerBrands don’t die from being disliked. They die from being ignored.It seems that many businesses would rather bore everyone than risk offending anyone.Even though we know we need to differentiate ourselves from others in our category, we end up crafting communications so benign they could work for anyone.Years of focus groups, legal oversight, and risk-aversion has made us sand off any sharp edge that might give someone a reason to walk away.We've become so afraid of excluding people, we've forgotten how to attract them.But trying to create communication that resonates with everyone, resonates with...
2025-10-0900 minThe Cognitive MarketerTrying to solve new problems with old solutionsPersistent problems often require us to question our basic assumptions about how markets, customers, or organizations actually behave.This is one reason why breakthrough innovations often come from market outsiders rather than incumbent players.Outsiders don't know what 'no' means.They haven't been preconditioned to avoid "obviously wrong" approaches that sometimes turn out to be obviously right.
2025-10-0504 min
Milestone Moments in Business & LeadershipThe Behavioral Economics Secret That Outperformed Every Digital Campaign with Gee RanasinhaWhat happens when a CEO suggests using marketing tactics that everyone considers obsolete? Gee Ranasinha's clients thought he'd lost his mind - until the results came in.The award-winning agency CEO serving 400+ startups across 20 countries has built his reputation on one radical principle: when everyone zigs, he zags. His contrarian approach recently shocked an Atlanta tech company struggling to reach older customers. While competitors pushed expensive digital solutions, Gee's team proposed something so "outdated" that executives initially refused to consider it.The outcome? Performance numbers that made their previous campaigns look embarrassing.But...
2025-10-0236 minThe Cognitive Marketer'Marketing' isn't the same thing as 'Promotion'Marketing optimizes for long-term value creation. Promotion optimizes for immediate response. Marketing asks "How do we help them succeed?"Promotion asks "How do we get them to buy?"
2025-10-0200 minThe Cognitive MarketerWhat do customers hate about us?Most purchases aren't about finding the perfect solution—they're about avoiding the worst problems. Buyers pick the option that annoys them least, not the one that delights them most.Understanding customer dislikes isn't just useful research—it's often the fastest path to growth. Sometimes the best way forward is removing what holds people back.
2025-09-2802 min
Unstoppable MindsetUnstoppable Marketer with Gee RanasinhaSit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.
He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than other...
2025-09-261h 15
Invest In Yourself: The Digital Entrepreneur PodcastHow Small Businesses Can Compete with Big Brands Online with Gee RanasinhaTired of chasing trends, burning cash on clickbait, and still playing small in a big digital world? You’re not alone—and you don’t have to settle.On this episode of Invest In Yourself: The Digital Entrepreneur Podcast, your rebellious host Phil Better (yep, the Podcast Mogul himself) takes you behind the curtain with marketing maverick Gee Ranasinha—CEO of Caxino, MBA educator, and the guy whose strategies have fueled 400+ startups across 20+ countries.What do you really need to stand out in today’s noisy digital business landscape? It isn’t just tactics and TikTok trick...
2025-09-2638 minThe Cognitive MarketerBadly done AI is the clipart of the 21st centuryIf our audience can tell our message has been created using AI tools, we've already lost their trust.Most businesses don’t need an “AI strategy”. They need a business strategy that (might) use AI. Without that, it’s all smoke and mirrors without any tangible impact. Real wins come when our solution plugs into the messy irrationality of human workflows: intake, service, follow-up.
2025-09-2104 min
Communication, Connection, Community: The Podcasters' PodcastDial-Up to Digital: What Actually Works in Modern Marketing with Gee RanasinhaSend us a textEver wonder why some marketing cuts through the noise while most fades into oblivion? Gee Ranasinha, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing."Marketing bros think all you need is to throw data into some AI engine and have it vomit out a thousand clichéd images," Ranasinha explains with refreshing candor. "But what's missing is the idea, the concept, the emotional connection." Drawing on decades of experience helping over 400 startups across 20 countries, h...
2025-09-1732 minThe Cognitive MarketerWe're thinking about marketing timing in the wrong wayWe've been trained to think in terms of campaign cycles: we launch, we measure, we optimize, rinse and repeat.But markets don't pause between our initiatives. They're not on a break, waiting for us to get ready for the next round to begin.While we're still stuck analyzing last quarter's performance, prospects are making purchase decisions without us.The brands winning in competitive categories treat marketing like infrastructure - always on and always working, even when no one's measuring immediate returns.
2025-09-1403 minThe Cognitive MarketerPrice isn't a number. It's a feeling.What we call a "rational pricing strategy" is actually applied behavioral science.We’re not setting a price, as much as architecting an experience that begins the moment someone sees our price sticker, or rate card.
2025-09-0704 minThe Cognitive MarketerIt's less about the creative, than it is about the messageCreative styles in marketing are not just a matter of personal preference. They are strategic tools that add (or take away) from communications effectiveness.In the attention-based economy that we have today, the scarcest resource isn't budget, but cognitive processing power. How we deploy that resource through creative choices becomes the primary determinant of campaign effectiveness.
2025-08-3103 minThe Cognitive MarketerWhat we say vs. what they hearOur communication doesn't occur when the message is sent. It occurs when the recipient constructs meaning from it. Not only that, but our audience's interpretation of our message is inherently subjective, significantly contextual, and heavily dependent on their emotion state at that particular time.It's a good job no-one ever told us this was going to be easy, right?
2025-08-2403 minThe Cognitive MarketerIt's not about adding, it's about taking away.Most marketing failures begin not with poor execution, but with muddled thinking disguised as sophistication.The real challenge isn't simplification. True simplicity requires starting with coherent ideas, not reducing existing complexity.When each department adds its terminology and every stakeholder demands their language, we create intellectual exhibitionism masquerading as expertise.Successful businesses match communication complexity to their audience's decision-making needs. Whatever we think, buyers don't equate complexity with expertise.The pursuit of sounding impressive often sacrifices the clarity that drives action.
2025-08-1702 min
Becoming PreferredGee Ranasinha – Think Like Your Customer, Not Like Your CompanySEASON: 5 EPISODE: 25Episode Overview:Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.He's Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the secret weapon for over 400 startups and small businesses across 20 countries...
2025-08-1144 minThe Cognitive MarketerThis isn't a 'knowledge' problemMost business leaders believe their customers just need more information.Wrong product feature? Add more bullet points. Low conversion rates? Create longer presentations. Objections? Deploy bigger fact sheets.The problem isn't that people don't know enough about what we're' selling. They don't care about what we care about.And they don't care because they don't believe what we believe.When did you last change your mind about something important because someone read you a spec sheet? We don't buy from people who inform us. We buy from people who...
2025-08-1001 minThe Cognitive MarketerWe're not selling what we think we're sellingSpoiler alert: no one’s reading your fine print.They’re not basing their decision on your mission statement or your polished pitch.They’re watching. With the sound off. Trust is primal. It's earned through action, not declaration.
2025-08-0301 minThe Cognitive MarketerA sales process that's stuck in the pastStill selling like it’s 2012? That might be your biggest problem. The way many businesses approach sales is outdated, outmoded, and flat-out ineffective.Today’s buyers are a different breed. They're educated, empowered, and already halfway down the funnel before they ever speak to sales. They've done their research, compared you to competitors, read the reviews, and maybe even made up their minds — all before you’ve had a chance to show them your PowerPoint slides.
2025-08-0101 minThe Cognitive MarketerBuyers don't purchase "the best"It's often not the "best" product that wins, as opposed to the one that seems the least risky . A surprising truth behind enterprise buying behavior: decision-makers aren't always chasing innovation, performance, or even value. They're looking for safety.B2B buyers lean toward what's familiar, trusted, and defensible, even if it isn't technically superior.
2025-08-0101 minThe Cognitive MarketerSell the hole, not the drillThe best salespeople are not trying to persuade someone to come to their point of view.They’re giving customers relevant and pertinent information affecting the purchasing decision, based upon what they understand to be the most important considerations for the buyer.
2025-08-0101 minThe Cognitive MarketerThe 2 ways of creating valueCustomers don't buy what we're selling. Price is unrelated to the value we're bringing.Price is not just a number. Price is a feeling.Just about everything we buy, that we value, comes with a story included.And yet, most marketers don't invest enough, don't take enough care, and don't persist enough in making sure the story is worth what was paid for it.
2025-08-0100 minThe Cognitive Marketer'Good enough' is no longer good enoughMost marketing today plays it safe. It’s inoffensive, generic, and built not to ruffle feathers>That means that, while it’s unlikely to get anyone fired, it's also unlikely to move the needle.
2025-08-0101 min
Boardsi Leadership TalksFear, Trust & Branding: The Secrets Behind Smart Marketing | PART-2Welcome back to Boardsi Leadership Talks! In Part 2 of this explosive episode, Martin Rowinski and Gee Ranasinha (CEO of Kexino) dive deeper into:- Why 80% of CEOs distrust their CMOs (and how to fix it).- The hidden power of direct mail in a digital world.- How behavioral science secretly drives ALL buying decisions.- Executive branding: Why authenticity beats generic thought leadership.🔔 Missed Part 1? Watch it here: https://youtu.be/k1Irf3pMpCo🔥 Key Moments:00:00 - Teaser: "Digital marketing is FREE? Think again."02:28 - Why boardrooms misunderstand market...
2025-07-0332 min
Thinking Through Infrastructure NetworkCity Fictions of the New India, with Alex Tickell, Ruvani Ranasinha, and David JohnsonProfessor Alex Tickell is a historian and critic of global literatures in English. This panel event launched his book, City Fictions of the New India, published in 2025 by Oxford University Press. In the book and this recorded discussion, Alex discusses how fiction, literary journalism, the graphic novel, and television drama have reimagined the relationship between infrastructure and citizenship in contemporary Indian cities.
Alex is in conversation with Professor Ruvani Ranasinha (King's College London) and Professor David Johnson (Open University). The discussion is hosted by Dr Dom Davies (City St George's) and the Thinking Through Infrastructure Network (@TTinfraNetwork).
2025-07-021h 10
Scale Smart, Grow FastMarketing Isn’t Broken—It’s Misunderstood | Gee Ranasinha on Behavioral Science & Brand ROIWhy do most marketing campaigns fall flat?In this eye-opening episode, Harley from Workergenix teams up with Gee Ranasinha from Kexino to uncover the real reason: marketers are focusing on tactics, not the psychology behind why people buy.We dive deep into:🔹 The 95-5 Rule and why brand awareness matters more than you think🔹 How to combine behavioral science and storytelling for emotional impact🔹 The fatal flaw in most “performance marketing” campaigns🔹 What system 1 vs. system 2 thinking teaches us about buyer behavior🔹 How to stand out in a world of generic AI-generated conten...
2025-06-1826 min
Sharpen The SpearMastering Marketing: Gee Ranasinha on Strategy, Differentiation, and Client CommunicationRichard Walsh is joined by Gee Ranasinha to dive deep into the world of marketing. Gee shares insights from his agency background, emphasizing the need to integrate sales with marketing strategies, the impact of distributed working, and the internet's role in reshaping these fields. They tackle marketing misconceptions, the importance of education, and challenges in hiring and certification. The episode also covers diagnosing clients' true marketing needs, effective communication with the C-suite, and translating marketing metrics into business language. Gee and Richard discuss pricing strategies and the importance of differentiation to avoid commoditization. They explore automation, AI challenges, and managing...
2025-06-111h 00
Business Superfans® AdvantageEmotional Marketing: The Missing Ingredient for Business Growth with Gee RanasinhaEpisode 107 Emotional Marketing: The Missing Ingredient for Business Growth with Gee Ranasinha Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC Gee Ranasinha, the CEO of Kexino, joins us to share some golden nuggets about the real essence of marketing in today's world. With a career that dates back to the days of dial-up internet, Gee emphasizes that much of modern marketing misses the mark, focusing too heavily on tactics without a solid strategic foundation. He dives deep into why understanding buyer behavior is crucial, especially in this age dominated by AI. Gee's perspective is refreshing: it’...
2025-06-0540 min
The Risepreneur PodcastDigital Isn’t Always the Answer: How Direct Mail Beat Facebook Ads | The Risepreneur Podcast | Ep. 62What do you really know about your customer? In this episode, we’re joined by Gee Ranasinha—founder & CEO of KEXINO and marketing strategist with 25+ years of experience—to debunk common marketing myths and dive deep into what actually drives business growth.Gee shares:✅ Why your value proposition probably sucks (and how to fix it)✅ The danger of confusing tactics with strategy✅ Why flashy websites don’t convert—and what actually does✅ The real reason your ideal customers are buying from your competitors✅ A case study: how snail mail beat digital ads and drove 24% more revenue✅ His take on AI, sales-marketing si...
2025-06-011h 08
The Risepreneur PodcastDigital Isn’t Always the Answer: How Direct Mail Beat Facebook Ads | The Risepreneur Podcast | Ep. 62What do you really know about your customer? In this episode, we’re joined by Gee Ranasinha—founder & CEO of KEXINO and marketing strategist with 25+ years of experience—to debunk common marketing myths and dive deep into what actually drives business growth.Gee shares:✅ Why your value proposition probably sucks (and how to fix it)✅ The danger of confusing tactics with strategy✅ Why flashy websites don’t convert—and what actually does✅ The real reason your ideal customers are buying from your competitors✅ A case study: how snail mail beat digital ads and drove 24% more revenue✅ His take on AI, sales-marketing silos...
2025-06-011h 08
Journey To LegacyWhy Playing It Safe Is Killing Your Marketing with Gee Ranasinha of KEXINO | JTL EP #116What if the very advice most marketers follow is the thing keeping them invisible?In this game-changing episode of Journey To Legacy, we sit down with Gee Ranasinha, the co-founder and CEO of KEXINO—an award-winning marketing agency blending creativity with behavioral science. With clients in over 20 countries, Gee has spent the last 17 years helping startups and small businesses stop playing it safe and start standing out.Gee opens up about the early struggles of wearing all the hats, the mindset shift that helped him build a global team, and why “just giving the...
2025-05-1258 min
Hyperdrive Minds: Sales and Marketing Leaders Share Revenue Generating StrategiesThe Realities of Modern Marketing with Gee Ranasinha, CEO of Kexino - Hyperdrive Minds Podcast 28Gee Ranasinha is CEO of Kexino, a full-service marketing services provider and a marketing technology developer that helps start-ups and small-to-medium-sized businesses located in North America, Europe, and Australia understand and deploy next-generation marketing and communications capabilities within - and across - their organizations. A combination of brand management, behavioral science, marketing strategy and execution, and business development.In this episode of the Hyperdrive Minds podcast, Gee discusses the evolution of marketing, emphasizing that while tactics may change, the core principles of marketing remain the same. He highlights the importance of understanding the difference between marketing and promotion, the...
2025-05-081h 03
The Hummingbird Effect with Wendy CoulterMarketing to Customers Not Algorithms - Gee RanasinhaIn this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The...
2025-04-2258 min
Your Brand AmplifiedHolistic Marketing in a Digital World (Part 2): Gee Ranasinha’s Mission to Educate and Elevate Small BusinessesGee Ranasinha, founder of KEXINO, delivers a clear and compelling message for businesses: real marketing isn't about talking louder—it's about understanding your customer better. Drawing on decades of experience and grounded in behavioral science, he highlights common mistakes companies make, such as self-centered messaging, overemphasis on features instead of benefits, and rushing into tactics without a solid strategic foundation.
He emphasizes that many businesses misdiagnose their marketing problems, focusing on surface-level fixes like new websites or ad campaigns when the real issue often lies in unclear positioning or lack of differentiation. He also warns against fragmented pr...
2025-04-1748 min
Your Brand AmplifiedHolistic Marketing in a Digital World (Part 1): Gee Ranasinha’s Mission to Educate and Elevate Small BusinessesGee Ranasinha brings a much-needed reality check to the modern marketing world. With a background as a global marketing director and founder of the agency KEXINO, he challenges the shallow, tactic-heavy approaches promoted by self-styled marketing gurus. Instead, he champions a holistic view of marketing—one that blends strategic thinking with behavioral science to truly connect with customers and build long-term brand value. For Ranasinha, real marketing goes far beyond digital ads and flashy content; it’s about creating meaningful mental associations and understanding how people make decisions.
His work emphasizes that marketing is not a one-size-fits-all form...
2025-04-1641 min
WritersMosaic - In conversationRuvani Ranasinha & Mohammed Hanif in conversation with Chitra RamaswamyIn 2022, the writer Hanif Kureishi, best known for his novel the Buddha of Suburbia, suffered a terrible accident which left him with paralysing spinal injuries. He has continued to write and has since published Shattered, a memoir, about the experience. Chitra Ramaswamy talks to Ruvani Ranasinha, author of a recent biography of Kureishi, and the novelist Mohammed Hanif about Kureishi’s extraordinary writing and career.’ Ruvani Ranasinha & Mohammed Hanif in conversation with Chitra Ramaswamy is an original audio series by WritersMosaic Magazine from the Royal Literary Fund. Discover more new writing at WritersMosaic.org.uk
2025-04-0200 min
Realtor180 with San Francisco Realtor Shawn Kunkler of the Homeward Associates teamEp 105 Real Estate Marketing Secrets Exposed! Unlock the Formula for Success! | Shawn Kunkler & Gee RanasinhaSend us a textIn this captivating episode, marketing expert Gee Ranasinha joins host Shawn Kunkler, founder of the Homeward Associates Group in San Francisco, to dive deep into the ever-evolving world of real estate marketing. From mastering buyer behavior to embracing smart segmentation strategies, Gee reveals how realtors can elevate their marketing game. Forget outdated, age-based approaches—learn why adapting to today's consumer habits (especially on social media) is a game changer!They also unpack the power of building a strong brand presence, tackling the unique challenges individual agents face in an ultra-competitive market. Pl...
2025-03-191h 04Printing's AliveBehavioral Science, Marketing, and Print Strategies with Gee RanasinhaIn this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of customer experience, modern equipment, and educating digital-native buyers. They also touch on strategic marketing, sales systems, and proactive action in the print industry, concluding with reflections and advice for print business owners.
(0:00) Introduction of guest Gee Ranissina and Kexino background
(1:14) Kexino's...
2025-03-041h 10
More 2 Marketing Podcast - Expert advice on marketing, product and all things businessThe importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaThe importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaIn this podcast, Susan and Gee discuss the importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department. They also discussed the complexities of marketing, particularly in relation to customer behaviour and decision-making, and the challenges of marketing within a business environment dominated by finance-oriented decision-making. Lastly, they emphasised the need for collaboration between different teams within a business, the misuse of AI in...
2025-03-031h 24
The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of TherapyMarketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168How do you balance sales activation and brand building? Why is differentiation crucial? How can creativity boost brand recall? Marketing expert Gee Ranasinha joins Joe Sanok to discuss long-term marketing strategies, building trust, and creating distinctive brand assets for sustainable business growth.
The post Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
2025-02-1840 minThe Practice of the Practice Podcast | Where Modern Psychology Meets the Business of TherapyMarketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162Are you in need of a quick marketing workshop refresher? Want proven techniques to grow and retain clients? Why is diagnosis crucial before launching marketing tactics? Joe Sanok and Gee Ranasinha break down the 3 marketing stages, 6 key planning questions, and steps to craft an effective marketing plan for your private practice.
The post Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
2025-02-0438 min
The Peak PodcastLet's Talk Strategic Marketing w/ Gee Ranasinha #037This episode of The Peak Podcast features a deep dive into strategic marketing with guest Gee Ranasinha, the founder of a small business marketing, branding, and behavioral science consultancy. The conversation covers the importance of marketing beyond just promotions, the pitfalls of service-first agency models, and the value of customer insights in driving business growth. Gee shares his journey from corporate marketing executive to agency founder and emphasizes the need for businesses to prioritize strategy over tactics. With nearly two decades of experience, his agency has helped hundreds of small and midsize businesses scale effectively through targeted positioning, messaging...
2025-01-2720 min
Marketing for Designers with Masha Koyen#46 Why your marketing isn’t converting (and how to fix it) with Gee RanasinhaCan marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar?
In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that.
If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen....
2025-01-0842 min
The Profitable CreativeThe Emotional Side of Buying Decisions | Gee RanasinhaSend us a textPROFITABLE TALKS....In this conversation, G. Ranasinha, founder of Kexino, shares insights on the challenges of running a marketing agency, the importance of cash flow, and the complexities of human behavior in marketing. He emphasizes the need for strategic thinking and understanding emotional buying decisions, while also discussing the process of diagnosing marketing problems and evaluating effectiveness. Ranasinha highlights the concept of costly signaling and how perceived value can influence consumer behavior.PROFITABLE TAKEAWAYS...Sales is the name of the game in...
2024-10-2446 min
Success In Mind; Motivation, and Inspiration for EntrepreneursStanding Out in a Sea of Grey with Gee RanasinhaEp. 341: In this conversation, I'm joined by Gee Ranasinha to discuss the common marketing mistakes made by small business owners, the importance of cohesive marketing strategies, and how to differentiate in a crowded market. Gee emphasizes the need to understand customer insights and shares with us the role of AI in marketing. We also talk about the significance of trust and authenticity in marketing, as well as practical advice for small business owners
Connect with Gee: https://www.linkedin.com/in/ranasinha/
Learn more about Kexino: https://kexino.com/
Show Links:
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2024-10-031h 03
The Heart-Led Business ShowEmpathy Over Profit: Business Reimagined with Gee RanasinhaSend us a textJoin marketing guru Gee Ranasinha as he shares his heart-led business philosophy, which is built on genuine relationships and empathy. With a team across nine countries, Gee reveals his three golden rules for client engagement, inspired by McKinsey's high standards, and explains why he prioritizes values over profit.Challenging traditional marketing, he champions a human-centric approach, treating customers as friends. This episode is a masterclass in leading with heart in business.🎧 Be part of this inspiring episode —tune in now!Key Takeaways from this EpisodeThe globa...
2024-10-0331 minThe Practice of the Practice Podcast | Where Modern Psychology Meets the Business of TherapyWhy is my marketing not working? with Gee Ranasinha | POP 1088How do you get your practice to be known via word of mouth? Have you distinguished your marketing objectives before putting the marketing tactics into practice? Why should you always […]
The post Why is my marketing not working? with Gee Ranasinha | POP 1088 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
2024-09-3042 min
From Startup to WunderbrandBreaking the Marketing Template TrapUnlocking Marketing Creativity with Gee Ranasinha: Breaking the Template Trap
In this episode of "From Startup to Wunderbrand," host Nicholas Kuhne is joined by Gee Ranasinha, CEO of Kexino, to explore the evolving world of marketing. Gee, with over 16 years of experience helping over 400 startups and small businesses, shares his insights on why marketers need to resist cookie-cutter approaches and embrace creativity. They dive into the challenges of modern marketing, the influence of AI, and how businesses can avoid falling into the trap of templated strategies.
Tune in to learn how questioning the status quo...
2024-09-0938 min
From Startup to Wunder BrandBreaking the Marketing Template TrapUnlocking Marketing Creativity with Gee Ranasinha: Breaking the Template Trap In this episode of "From Startup to Wunderbrand," host Nicholas Kuhne is joined by Gee Ranasinha, CEO of Kexino, to explore the evolving world of marketing. Gee, with over 16 years of experience helping over 400 startups and small businesses, shares his insights on why marketers need to resist cookie-cutter approaches and embrace creativity. They dive into the challenges of modern marketing, the influence of AI, and how businesses can avoid falling into the trap of templated strategies. Tune in to learn how questioning the status quo and aligning marketing strategies with...
2024-09-0938 min
Joey Pinz Discipline Conversations#381 Gee Ranasinha: 🌟 Maximize Your Marketing ImpactSend us a text🎙️ Title: Creating a Marketing Strategy That Works 🚀In this episode of Joey Pinz Disciple Conversations, Joey Pinz engages with marketing expert Gee Ranasinha to explore effective marketing strategies for small businesses. Gee, founder of Kexino, delves into the distinctions between marketing tactics and strategies, emphasizing the importance of long-term planning over short-term gains. The conversation covers how to create mental availability for your brand, the power of incremental efforts in marketing, and the critical role of creativity in marketing campaigns.Top 3 Highlights:Marketing Efficiency vs. Effe...
2024-07-101h 11
Chasing The InsightsGee Ranasinha on efficient vs effective marketingIn this episode of Chasing the Insights, I talk to marketing expert Gee Ranasinha. Gee talks to us about efficient vs effective marketing. Gee Ranasinha has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, an award-winning marketing agency. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays...
2024-07-0149 min
Confessions of a Sales Pro with Ian SelbieEp183: Gee Ranasinha Pro-2-ProLearn more about my Sales Training & Coaching programs at SalesMentorU.comEp183: Gee Ranasinha Pro-2-Pro## Confessions of a Sales Pro, sponsored by Saleslook ##Pipeline management software that provides your sales force with freedom and focus to do what they do best, build relationships and sell more.Free Your Sales Force!For more information visit https://www.saleslook.com/Watch our 3-minute 𝑺𝒂𝒍𝒆𝒔𝒍𝒐𝒐𝒌 demo at https://vimeo.com/948869565𝑻𝒓𝒚 𝒐𝒖𝒓 𝑭𝑹𝑬𝑬 𝟑𝟎-𝒅𝒂𝒚 𝒕𝒓𝒊𝒂𝒍 𝒂𝒏𝒅 𝒔𝒆𝒆 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇 𝒉𝒐𝒘 𝒆𝒂𝒔𝒚 𝒊𝒕 𝒊𝒔 𝒕𝒐 𝒕𝒓𝒂𝒄𝒌 𝒚𝒐𝒖𝒓 𝒅𝒆𝒂𝒍𝒔 𝒂𝒏𝒅 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒚𝒐𝒖𝒓 𝒔𝒂𝒍𝒆𝒔: https://www.saleslook.com/trial💡 Partner Opportunity: Become a Saleslook Affiliate and earn 20% ONGOING ROYALTY for every customer seat subscription.Learn more about my Sales Training & Coaching programs at www.SalesMentorU.com
2024-06-1344 min
Client Horror StoriesThat time when you lost a five-digits figure because of a typo in a bitcoin address (with Gee Ranasinha)Setbacks are pretty normal, but have you ever experienced losing so much money just because someone didn’t want their work checked? Oops! I didn’t mean to give too much away, but we’re here with another episode of Client Horror Story with our host, Morgan Friedman.
Today, we’re graced by Gee Ranasinha of KEXINO. KEXINO is a small marketing agency based in Europe, serving startups and small businesses mostly in the USA. A few years ago, they closed a deal with a well-funded organization in the crypto space—this was the time when crypto boomed and...
2024-05-2957 min
B2B Marketers on a MissionHow B2B Marketers Can Build Greater TrustHow B2B Marketers Can Build Greater Trust
In many B2B organizations, the C-suite inherently distrusts the marketing department. There is this ideological disconnect between marketing, the C-suite, and the rest of the organization. One side is thought and process-driven and then there’s marketing which requires unconventional thinking, experimentation, and a deep understanding of human behavior. How can B2B marketers bridge the trust gap and build credibility inside and outside their organizations? How can they effectively get “buy-in” from the C-suite?
That’s why we’re talking to B2B marketing expert Gee Ranasin...
2024-05-0241 min
Tech Diva Biz TalksAre You Focusing Your Marketing Efforts on Efficiency or Effectiveness with Gee RanasinhaGee Ranasinha and Audrey Wiggins discussed the relevance of distinguishing between traditional and digital marketing and emphasized the importance of maintaining a professional relationship with clients. They also underscored the need for industry-wide awareness of linguistic and design issues.The discussion then shifted to the evolving focus of marketing efforts, emphasizing the shift from efficiency to effectiveness. Ranasinha highlighted the challenges of applying logic and process to a discipline like marketing, which is heavily influenced by emotion, context, and behavior. He emphasized the need for comparisons to measure effectiveness and the importance of clarity in measuring marketing...
2024-04-2938 min
GrownlearnHas AI Changed Marketing Forever with Gee RanasinhaGee Ranasinha is a marketing agency owner and MBA professor in marketing. In this talk we explore the crisis in the current perception of marketing, what marketing really is and the pitfalls of a zero-click AI world.
👉Contact Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
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👉FREE: Brand New LIVE Immersive Class ...Genius Decision Making for business growth: https://business-intuition.com/free-419-488-71
👉Zorina Dimitrova's advisory and mentorship 'Business Intuition' https://business-intuition.com/
👉Rising Phoenix: Ignite Your Self- Worth - 3- Part workshop: https://grow.healnlearn.com/sp-rising-phoenix-520
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🎧 Grownlearn Podcast:
Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grow...
2024-04-1055 min
GrownlearnHas AI Changed Marketing Forever with Gee RanasinhaGee Ranasinha is a marketing agency owner and MBA professor in marketing. In this talk we explore the crisis in the current perception of marketing, what marketing really is and the pitfalls of a zero-click AI world. 👉Contact Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ ------------------------------------------------------------------------------------------------------------------- 👉FREE: Brand New LIVE Immersive Class ...Genius Decision Making for business growth: https://business-intuition.com/free-419-488-71 👉Zorina Dimitrova's advisory and mentorship 'Business Intuition' https://business-intuition.com/ 👉Rising Phoenix: Ignite Your Self- Worth - 3- Part workshop: https://grow.healnlearn.com/sp-rising-phoenix-520 ------------------------------------------------------------------------------------------------------------------- 🎧 Grownlearn Podcast: Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grow...
2024-04-1055 min
Neil Wilkins PodcastWhat Marketing is Not, with Gee RanasinhaDescribed as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino.
Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.
Listen to marketing opinions you may never have thought of before, in this interesting conversation.
Connect with Gee https://www.linkedin.com/in/ranasinha/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
2024-04-101h 07Neil Wilkins PodcastWhat Marketing is Not, with Gee RanasinhaDescribed as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino.
Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.
Listen to marketing opinions you may never have thought of before, in this interesting conversation.
Connect with Gee https://www.linkedin.com/in/ranasinha/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online
2024-04-101h 07
The Dead Pixels Society podcastFrom Pixels to Perception: The Marketing Odyssey of Gee RanasinhaHave an idea or tip? Send us a text!Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating...
2024-04-041h 09