Shows
High-Key Growth | The PodcastMaking Account Based Marketing a Key Tool in Your Marketing StrategyLearn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a game-changing strategy for businesses. In this episode, Kris covers:How to identify and target the right accounts to maximize ABM successCost-effective ways for early-stage companies to implement ABM strategiesTips for aligning sales and marketing teams to deliver personalized, high-impact campaignsHot LinksSendosos WebsiteConnect with Kris on LinkedIn2025-01-2823 min
High-Key Growth | The Podcast#010 - Early-Stage B2B Content StrategyContent marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer. In this episode, Brooklin covers: Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagingCommon mistakes early-stage founders often makeHot LinksBeam Content WebsiteConnect with Brooklin on LinkedIn2024-09-2647 min
High-Key Growth | The Podcast#009 - Product Marketing Essentials for an Early-Stage Company with Jada GaleFor early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth. In this episode, Jada covers: Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagingCommon mistakes early-stage founders often makeHot Linksjgale@idelic.comProduct Marketing AllianceConnect with Ja...2024-07-0739 min
High-Key Growth | The Podcast#008 - Building an Effective Content Strategy to Drive Growth with Nate TurnerThere's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that successful strategy might look like. In this episode, Nate covers: Leveraging thought-leadership to drive revenueIdentifying the channels that will be most effective for your businessRepurposing content to optimize your strategy for efficiencyHot LinksTenspeed.ioConnect with Nate on LinkedIn2024-03-0435 min
High-Key Growth | The Podcast#007 - Digital Advertising 101 – Building an Impactful Ad Strategy with RJ HuebertFor many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising. In this episode, RJ covers: Building the right keyword strategy for your businessTypes of ads and how to identify which is best for youHow to balance your ad spend efficiently Tips for improving ad performanceHot...2024-02-1343 min
High-Key Growth | The Podcast#006 - How Video Marketing Can Help Build Your Brand Story & Propel Growth with Christopher EvansFrom reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digital's Head of Business Development, Creative Production, Christopher Evans, stopped by to share some of his expertise. In this episode, Chris covers: Trends in video that can help your company stand outVideo styles and channels to leverage for your 2024 strategyHow to identify th...2024-01-231h 06
High-Key Growth | The Podcast#005 - Leveraging Your Personal Image to Build Authenticity in Your Company Brand with Heather JonesIn a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.In this episode, Heather covers: The benefit of tying your personal brand to your company brandHow Foundera went viral on TikTokMarketing with just an MVP productUsing social media to gain feedback from the market Hot LinksFo...2023-12-1922 min
High-Key Growth | The Podcast#004 - Digital Marketing 101 & Getting Started with Pay-Per-Click (PPC) with Andrew RupertThe expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started.In this episode, Andrew covers:Common digital marketing mistakes and how to avoid themTargeting your message by building buyer personas and task maps Efficient budgeting for PPC and other advertising Metrics that ma...2023-12-0533 min
High-Key Growth | The Podcast#003 - Making AI Your Ally for Efficient and Effective Early-Stage Marketing with Jim WrubelAI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst to add AI to their marketing toolkits. Unfortunately, AI isn't just an easy button for generating demand and revenue; many are hurting their brand by using it ineffectively.In this episode, Jim covers: The most common AI mistakes and how to avoid themWays to use AI to build your brand effortlesslyAI tools you need in y...2023-11-2142 min
High-Key Growth | The Podcast#002 - The Power of Social Media for a Direct-to-Consumer Brand with Kyle GuinnessWhen running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shares how 'Customer is King' for his brand and how he's using advocacy to successfully target their Gen Z market. In this episode, Kyle covers: Different ways to promote user-generated content How to develop and run a brand advocacy program Red flags to spot when testing influencer channels Advice for breaking into the B2B space Hot Linksmy...2023-11-0742 min
High-Key Growth | The Podcast#001 - The Bare Necessities: a Startupper's First Marketing Moves with Jordan MarinkovichFrom launching your monthly newsletter to going viral on TikTok, a founder's list of Big Hairy Audacious Goals (BHAG) in marketing is neverending. On this episode of High-Key Growth, Jordan Marinkovich, Innovation Work's Platform Community Manager shares what marketing means in the early days and where your priorities should lie if you're just starting out. In this episode, Jordan covers: The marketing basics founders should focus on firstCommon misconceptions about marketing among angel/seed round foundersWhat a first marketing hire might look like and how to know it's time to bring them on boardHo...2023-10-2315 min
Hard to MarketLeveraging CRM Data and Marketing Insights for Sales SuccessIn this episode, Geena Greguric, an independent marketing consultant, shares her experience marketing a B2B SaaS safety software company in the trucking industry. Geena discusses the challenges she faced and the strategies she employed to successfully market the product. She emphasizes the importance of leveraging CRM data and marketing insights to improve sales outcomes and foster a strong relationship between sales and marketing teams.Geena Greguric is an experienced marketing leader who has led growth initiatives for tech companies like Idelic. She started her career in healthcare PR before pivoting into marketing roles at Information...2023-09-1923 min