Shows
The Course Creator ShowEpisode 237 | The AI Stuff That's Giving Me the IckI was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robots over here.Look, you know me. I'm the AI girl. I teach it, I use it, I've built entire systems around it. But lately? Some stuff happening in the AI space is giving me the ick. And in some cases, I'm like... have we completely lost the plot?I'm still team AI—don't get me wrong. This tech has changed everything for entrepreneurs. It's opened up massive opportunities, saved me countless hours, he...
2025-11-0326 minThe Course Creator ShowEpisode 236 | How a Food Photographer Crushed Black Friday, with Sam AdlerWhat if you could run a scrappy Black Friday promo and walk away with $15,000 in sales?That's exactly what Sam Adler did, and she's here to spill all the details.Sam is a classically trained pastry chef turned award-winning food photographer and stylist. Her vibrant style and smart strategy have landed her features in Cosmopolitan and Taste of Home, and she's built a thriving education business teaching fellow food creatives how to do what she does. But last Black Friday, she tried something new: she ran her first-ever "5 Days of Deals" promotion using my Black...
2025-10-2730 minThe Course Creator ShowEpisode 235 | She Made $51K in One Week Using This Strategy… in the photo organizing niche!Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion.In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the...
2025-10-2029 minThe Course Creator ShowEpisode 234 | She Made $20K Using My Black Friday Strategy (featuring Stephanie Kase)I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING.We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it.What I...
2025-10-1325 minThe Course Creator ShowEpisode 232 | Your AI Era Starts Right NowHer AI Era Summit: Empowering Women in AI with Kinsey and JoyceThe stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future?That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up and create Her AI...
2025-09-2931 minThe Course Creator ShowEpisode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in)What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off.This summer was supposed to be my full unplug season. We're talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hamster wheel completely.But here's the plot twist...
2025-09-2429 minThe Course Creator ShowEpisode 230 | How to Win Black Friday 2025 [Interview with the Black Friday Summit hosts]Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it.Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts.I'm sitting down with Mara and Becca, two-thirds of the powerhouse...
2025-08-1838 minThe Course Creator ShowEpisode 229 | Productivity Slumps, Big Projects, and Evergreen Wins (a mid summer update)Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same.I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack.But here's the plot twist—while I'm over here feeling like I can barely string together a coherent email, my business just casually dropped ov...
2025-08-1125 minThe Course Creator ShowEpisode 228 | Solo Episodes vs Interviews: Why Your Podcast Strategy Might Be BackwardsStarting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy.I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales.This episode isn't just about podcast formats; it's about getting crystal clear on your actual goals and building a strategy that serves YO...
2025-08-0418 minThe Course Creator ShowEpisode 226 | Playing The 7-Figure Business Long GameEveryone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It's not some magic strategy or overnight hack—it's pure, unglamorous reps.After building my own sustainable seven-figure busines, I'm here to spill the tea on what it actually takes. Spoiler alert: it's not what the Instagram gurus are selling you.In this episode, I'm sharing three truths about my journey to seven figures that might sting a little but will totally shift how you think about building your business. From living off my...
2025-07-2129 minThe Course Creator ShowEpisode 225 | 4x More Testimonials (Without Begging Your Clients)Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja and use code GEMMA at checkout.If your "happy clients" folder is a hot mess and finding a decent testimonial feels like a full-time job, this episode is for you. I'm spilling the tea on the tool that completely transformed how I collect, manage, and actually use testimonials. Spoiler: it’s not another Google Form.I’ll walk you through how this one sneaky system helped us clean up the chaos and 4x our testimonial collection rate—plus, I’ll show you how it’s...
2025-07-0720 min
The Rainmaker PodcastUsing AI to Run Your Business Without Losing Your Voice with Gemma Bonham-CarterWhat if you could hand off your repeatable tasks to an AI team that sounds just like you?This week, I'm joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she’s radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs.In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast production to social content to internal operations. We talk about what it means to bui...
2025-07-0748 minThe Course Creator ShowEpisode 224 | Hate social media? You need THIS launch strategy. [Interview with Holly Marie Haynes]Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing.I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, custom AI bots, and zero dependency on social media. The kicker? She sold out all 15 spots at $2,500 each...
2025-06-3029 minThe Course Creator ShowEpisode 222 | Why Your Clients Might Be About To Fire YouWhat if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you're probably already doing amazing work, but if you're missing this crucial element, you might be at risk of getting cut when budgets tighten.In this episode, I'm going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive experience as the CEO on the other side of your invoices, I'm sharing the secret ingredient that...
2025-06-0922 minThe Course Creator ShowEpisode 220 | Your Future Self Called. She Loves AI. (feat. Courtney Chaal)Today’s episode is a special one—I’m flipping the mic and bringing you the convo from when I was a guest on The Yay for Business Podcast with my internet BFF, Courtney Chaal.We’re diving deep into all things AI—specifically, how it can actually help you run a smarter, faster, and more FUN business. From hiring a VA to meal planning, building a podcast assistant to launching a brand-new funnel in a weekend—we’re not holding back on the real, tactical stuff.If you've been tiptoeing around AI or stuck in ChatGPT sma...
2025-05-2633 minThe Course Creator ShowEpisode 219 | The 2025 AI Glow UpAI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out. In this episode, I’m unpacking the shift in how savvy entrepreneurs are using AI to streamline everything—from launches to customer service—and how you can too. I’m also giving the scoop on what’s coming with AI Unlocked 2025 (spoiler alert: founder firesides, next-level workflows, and way more than just flashy tech demos). If you’re ready to collapse time and multiply your results, this episode is your official wake-up call. Let’s roll the...
2025-05-1924 minThe Course Creator ShowEpisode 218 | Landing Dream Collabs Using Personality Types, with Linda SidhuWant to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business.Linda is a quiz funnel expert turned community builder who has mastered the art of creating meaningful business connections. After a life-changing health scare, she completely transformed her approach to business partnerships and community building, leading to the creation of her highly successful MixerMind program.In this episode, we're diving deep into how understanding personality...
2025-04-0728 minThe Course Creator ShowEpisode 217 | Your AI Dream Team = Less Work, More Profit {Here’s How}I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it’s saving me in my business.A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I’m getting more done in a day than I used to in a week—and with a smaller team.If you’ve ever felt buried und...
2025-03-2429 minThe Course Creator ShowEpisode 216 | AI Needs More Women - Are You In The Room?AI is already shaping how we work, create, and run our businesses—but there’s a huge problem: the industry is overwhelmingly male-dominated. And that? That’s a massive missed opportunity.In this episode, I’m diving into why this matters, how AI bias is already impacting everything, and—most importantly—how you can take up space in AI (even if you don’t have a tech background).Because here’s the truth: you don’t need to be a coder or an AI expert to make an impact. You just need creativity, vision, and the ability to sol...
2025-03-1712 minThe Course Creator ShowEpisode 215 | Inside a Facebook Ad Agency: What’s Really Working? with Stephanie OmotoshoWant the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!).In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches getting the best results right now. If you've been wondering whether Facebook ads are still worth it or how to...
2025-03-1036 min
Empowered Business77: Revolutionize Your Digital Products with AI Insights from Gemma Bonham-CarterIn today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter.Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life. Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her expertise in online courses, email marketing, and now AI, Gemma has guided over 15,000 students through her programs and is the host o...
2025-03-0647 minThe Course Creator ShowEpisode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me.In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good...
2025-03-0417 minThe Course Creator ShowEpisode 212 | From $0 to $5M in Brand Deals with Justin MooreReady to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities.Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive f...
2025-02-1333 minThe Course Creator ShowEpisode 211 | The Digital Product Sales Hack You’re Probably Not UsingHave you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea.I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbulb for me. Instead of selling to one person...
2025-02-1119 minThe Course Creator ShowEpisode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica RomneyIn this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's.We dive into how understanding your audience’s self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you...
2025-01-2934 minThe Course Creator ShowEpisode 209 | What Worked (and Didn’t) in Kate Scott’s Business in 2024 [Interview]In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again.Tune in to hear Kate’s honest reflections, creative pivots, and actionable advice for navigating a shifting online course landscape.What...
2025-01-2027 minThe Course Creator ShowEpisode 208 | 18 Weeks Off and Still Hit $1M: My 2024 “Coast” YearSIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance. She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons she’s carrying into the new year. Plus, Gemma teases next week’s masterclass, where she’ll be sharing even more insights to help course creators and coaches crush 2025.What You’ll Learn in This Episode:What a “coast year” looks lik...
2025-01-1631 minThe Course Creator ShowEpisode 207 | The Teachery Story: Building Software for Course Creators with Jason ZookI’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.We dive into why Teachery stands out among course platforms (spoiler: it’s not an all-in-one), the big move to lifetime pricing, and why foc...
2024-12-0953 minThe Course Creator ShowEpisode 206 | Lessons from 15 Years Online: Gemma & Meagan Williamson Share AllReady to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-to expert in Pinterest marketing for digital businesses.We dive into her evolution from accidental blogger to seasoned course creator and Pinterest pro, reflecting on what we’ve learned over 15 years in the industry. Meagan’s sharin...
2024-12-0244 minThe Course Creator ShowEpisode 205 | What to Do When Your Course Is Stolen, with Jaime BellEver worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issue.From spotting subtle “inspirations” to finding your course on sketchy resale sites, Jaime shares everything you need to know to handle content theft—without losing your mind. She’ll walk you through exactly how to respond, how to documen...
2024-11-2719 minThe Course Creator ShowEpisode 203 | The Big Shift in Online Courses: Here’s What to DoThe online course landscape is shifting, and today, we’re diving into what that means for you as a course creator. If you’ve been feeling the changes in 2024—from savvier buyers to fiercer competition—you’re not alone. But here’s the thing: adapting to this new environment is entirely possible if you know where to focus.In this episode, I’ll walk you through the changes in our industry, why they’re happening, and what you can do to keep your courses fresh, engaging, and appealing. From standing out in a crowded market to using AI tools that he...
2024-11-1825 minThe Course Creator ShowEpisode 202 | Social Media Black Friday Tips from Marketing Expert Mallory RowanMallory Rowan is doing a podcast takeover! This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She’s laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you’re going all out on social media or keeping it low-key, these tips will help you connect authentically and boost engagement with ease.Mallory covers everything from building early anticipation to planning dynamic stories and feed content that captures your audienc...
2024-11-1321 minThe Course Creator ShowEpisode 201 | Creating a Team of AI Assistants in Your BizIf you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you! Today, I’m pulling back the curtain on my AI Assistants—yes, custom GPTs that handle tasks like email drafts, Instagram captions, and even my podcast show notes. After years of figuring it out, I’m here to show you how these virtual “team members” can become essential to your business. I’ll share my own journey of frustration with generic AI tools, why I created my own personalized G...
2024-11-1121 minThe Course Creator ShowEpisode 200 | Why “Implementation Weeks” Work Magic for Low Ticket OffersWhat if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I’m diving into exactly that. I’m sharing how our VIP Week upsell for Black Friday in a Box was such a success and how you can use this approach yourself. Let’s talk about how powerful an “implementation week” can be for keeping customers on track and boosting results. If you’re ready to rethink how you structure your offers, this is for you!What you’ll learn:- How...
2024-11-0422 minThe Course Creator ShowEpisode 199 | Can We Use AI and Stay Authentic? with Kinsey StreibThis week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and CEO of Feel Good Social. Kinsey brings her unique human-first approach to AI, sharing valuable insights on how online business owners can leverage AI tools more effectively.In this episode, you'll discover:Kinsey's Human-First Approach to AI: Understand how to integrate AI into your business operations without losing the personal touch.Practical AI Tools and Workflows: Kinsey shares her expertise on using tools like Descript and OpusClip to ma...
2024-10-2929 minThe Course Creator Showepisode 198 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-timeToday, we're chatting with one of our Passive Project Members: Daniel Wallace.In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.In this episode, he is sharing:Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.Why more creators should host regular summits!Let's no forget some kind words he had to say about his experience inside of The Passive Project:
2024-10-2333 minThe Course Creator ShowEpisode 197 | How Apple, Amazon, Starbucks, and Glossier Crush Promotions—and What We Can Learn for Black FridayIt’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands!In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more.
2024-10-2118 minThe Course Creator ShowEpisode 194 | Paula made $94K during Black Friday. Here’s How.What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled it off. In this episode, I’m sitting down with Paula, a Vedic astrologer and business strategist, who leveraged my "Black Friday in a Box" strategy to achieve incredible results in her business. If you've ever felt overwhelmed by the idea of running a big sales campaign or are looking for new strategies to make your next promotion a hit, this episode is for you. Paula breaks down ex...
2024-10-0925 minThe Course Creator ShowEpisode 193 | My $91K Black Friday Week [How I Did It]In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-and-true “5 Days of Deals” strategy, which is perfect for Black Friday, but (spoiler alert) you can totally use it year-round.Here’s the deal: Black Friday is when your audience *expects* to buy. If you’re not showing up in...
2024-10-0726 minThe Course Creator ShowEpisode 192 | She Quit Live Launching for THIS: Katy Caldwell’s $165K StrategyWhat if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice!In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring. She’s sharing exactly how she turned a...
2024-10-0230 minThe Course Creator ShowEpisode 191 | No Ideas for Black Friday? I’ve Got 12 for You.Black Friday is coming, and it’s time to maximize your profits.In this episode of The Course Creator Show, I’m breaking down how you can make Black Friday your biggest sales week of the year using my signature “5 Days of Deals” strategy. No, you don’t need five products to make it happen—I’ve got you covered with 12 fresh ideas that will spark your creativity and have you filling those 5 days with irresistible offers.By the end of this episode, you’ll have a list of potential offers that fit your business perfectly, wheth...
2024-09-3024 minThe Course Creator ShowEpisode 190 | Making $52k in a week - How Anna Walker grew her marketing for therapists businessAnna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting. In this episode of The Course Creator Show, Anna shares: Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them Her experience with paid ads and running profitable funnelsWhy she uses a Facebook Group for her organic marketing (and the secret to growing it to 10k members) How she made $52k in one week using my Black Friday in a Box strategy … an...
2024-09-2535 minThe Course Creator ShowEpisode 189 | Your Business Needs a PSL Product (lessons from Starbucks)🍂 Fall vibes, business insights, and a dash of Pumpkin Spice!Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators, can take from it.Grab your favorite cozy beverage and listen in as I break down how you can apply Starbucks’ PSL magic to your own business to create a seasonal product with urgency, excitemen...
2024-09-2317 minThe Course Creator ShowEpisode 188 | Lessons from My First Live Event… in YEARS!Welcome back to the show! I'm fresh off attending my first in-person business event in years, and wow, what a game-changer it was. If you've been thinking about attending a live event, this episode is going to give you the nudge you need to get out there and make it happen.I’m sharing all about my experience at Jordan Gill’s Make Your Mark Live event in Dallas, where I not only reunited with old friends but also made some powerful new connections. Networking, collaborating, and getting uncomfortable on stage reminded me of the incredible value of s...
2024-09-2022 minThe Course Creator ShowEpisode 187 | You need a Brand Book for your business (+ here’s how to build one)What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book!Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowdown on my business's secret weapon: a comprehensive brand book.A brand book is like your business’s ultimate playbook. Think of it as a one-stop shop that captures everything from your brand's aesthetics and messaging to your content...
2024-09-0925 minThe Course Creator ShowEpisode 186 | I’m back! Returning to Canada After A Year in FranceWhat happens when you pack up your life, take your family to the south of France for a year, and attempt to keep your business rolling? Let's just say, things didn’t go quite as planned—but in the best possible way. Your girl is back on the mic, and I’ve got stories, lessons, and some big reveals for you!After a year of living in Aix en Provence, traveling around Europe, and navigating the ups and downs of working from a different country, I’m finally back home in Canada—and back on the podcast. In this ep...
2024-09-0537 min
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2024-07-3100 minThe Course Creator ShowEpisode 184 | Burn It Down and Build It Better, with guest Mallory Rowan [Part 1]In this episode of The Course Creator Show, we dive deep into the entrepreneurial journey's less spoken about side—why and how entrepreneurs are choosing to 'burn down' their businesses to forge something more sustainable, aligned, and ultimately, more successful. Join me, Gemma Bonham-Carter, and guest host Mallory Rowan, as we unravel the layers behind making drastic decisions for long-term gain, sharing our personal experiences and the strategies we've implemented to avoid the dreaded burnout. Here's what you'll discover:The Cycle of Entrepreneurial Renewal: We kick things off by discussing the phenomenon of de-s...
2024-04-0123 minThe Course Creator ShowEpisode 183 | The Power of $50/Month: Starting Small but Winning Big with InvestingIn this episode of The Course Creator Show, we take a momentary pivot from our usual discussions on generating income to focus on what happens after the money is made. Gemma delves into personal financial management strategies that are crucial for not just course creators but anyone looking to take control of their financial future.In this episode, we uncover:Flipping Your Thinking Around Investing:Discover the 'Profit First' methodology and how applying this principle to personal finances can be a game-changer.Hear about Gemma's personal journey starting with just $50 a month towards...
2024-03-2526 minThe Course Creator ShowEpisode 182 | Live the Life You Want NOW [My Interview on the Fatigue Fixer]Imagine what your life could look like if you made the decision to take action on what you truly desire? Whether you want to make a big move like changing countries, start a business, or simply have the time to sip a hot coffee alone quietly every morning - this episode is for you. Because although it’s a cliché, life really is short, and creating the life you want is going to fill you with the energy that comes from spending more time in your zone of genius and sharing your gifts with the world....
2024-03-1852 minThe Course Creator ShowEpisode 182 | Paula made $94K during Black Friday. Here’s How.In this episode of The Course Creator Show, Gemma sits down with one of her students, Paula Crossfield. Paula is the Founder of Weave Your Bliss, a business for spiritually-minded entrepreneurs. She used Gemma’s Black Friday in a Box program and broke all the records making $94K in sales… in a week!Tune in to this episode to hear how she did it, what products she sold, the marketing strategy she leaned into, and how she got the campaign completely organized before heading off to India while the promotion was taking place. If you want...
2024-03-1852 minThe Course Creator ShowEpisode 181 | The online course world is crowded. Here’s what works.In this episode of The Course Creator Show, Gemma dives into the reality of today's online course marketplace - it's more crowded than ever. With AI and the surge of content, standing out is not just a strategy; it's a necessity. In this episode, we discuss:Navigating the Crowded Digital Space: Understanding the impact of AI on content creation and how it has transformed the online course landscape.Identifying the Problem Your Course Solves: The importance of addressing a specific, pressing problem or pain point, with examples of how narrowing your focus can significantly impact your s...
2024-02-2629 minThe Course Creator ShowEpisode 180 | How can I get my lead magnet more seen?You're in for a treat because Gemma is back with another dose of wisdom, and this time, we're unraveling the mystery of "How can I get my lead magnet more seen?" Gemma's about to spill the beans on her top-notch tips for shining the spotlight on your lead magnet. It's like getting the secret recipe to make your creation shine in a crowded digital world.So, if you've been wondering how to get your lead magnet the attention it truly deserves, hit that play button. Join Gemma in this candid chat that's all about br...
2024-02-1207 minThe Course Creator ShowEpisode 179 | Should I build a funnel off my PDF lead magnet or webinar?Should you build a funnel off a PDF lead magnet or a webinar?This is a question we get from our community all the time. And today, Gemma is going to unpack it all. She's here to break it down, helping you understand the nuances of each approach.So, if you've ever pondered whether to build your funnel around a PDF or a webinar, it's time to hit that play button.---Want more? Check out our popular programs: https://gemmabonhamcarter.com/programsFre...
2024-02-0504 minThe Course Creator ShowEpisode 177 | The 2023 Wrap Up - What Sucked [Part 2]Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this revealing part two of the series wrapping up 2023, Gemma shares the challenges and lessons learned from the aspects of her business that didn’t go as planned.In this episode, you'll discover:-Launches That Didn’t Lift Off: Gemma opens up about two specific launches that didn’t meet expectations, including the factors that might have influenced their outcomes, such as timing and launch strategies. Gemma reflects on the importance of pre...
2024-01-0444 minThe Course Creator ShowEpisode 176 | The 2023 Wrap Up - Highlight Reel [Part 1]Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a reflective look at the past year. In this exciting first part of her 2023 wrap-up series, Gemma shares the highlight reel that shaped her year both in life and business.In this episode, you'll hear about:-Personal Milestones from 2023, including trips, the move to France, sticking to some personal goals, and more. -A detailed analysis of the year, including what she focused on each month in 2023 and why-Revenue Stats: Tune in to hear how Gemma did from...
2024-01-0249 minThe Course Creator ShowEpisode 175 | Life in France - The 3 Month UpdateWelcome back to another exciting episode of The Course Creator Show, where your host, Gemma Bonum Carter, takes you on a journey through her life-changing move to France. In this special update episode, Gemma shares the joys, challenges, and unforgettable experiences of her first three months living abroad.In this episode, you'll hear about:-Embracing Travel and Experience: Gemma talks about her family's weekend escapades to stunning locations like St Tropez, Cassis, Arles, and more. Learn how they're making the most of every moment, from exploring the Mediterranean to trips to Italy and Switzerland.
2023-12-2132 minThe Course Creator ShowEpisode 174 | What currency should I charge in?Today, we're diving into a question that might have you scratching your head: "My customers come from all over the world. What currency should I charge in for my online course?" And trust me, Gemma's got some golden nuggets to share on this topic!Gemma's going to dish out the key factors to consider while you're on the currency decision journey.Whether you're a seasoned course creator or dipping your toes in for the first time, this episode is your friendly compass for navigating the currency maze.So, if you've ever w...
2023-10-3005 minThe Course Creator ShowEpisode 173 | How many bonuses should your course have?In this episode, we're tackling a question that's been buzzing around the minds of many course creators: "How many bonuses should your course have?" Yep, Gemma's about to spill the beans on this one, and it's a goldmine of insights.So, if you've ever wondered about the perfect balance of bonuses, hit that play button.Join Gemma in this friendly, heart-to-heart discussion that's all about adding that extra sparkle to your courses. Your course creation journey just got a whole lot cozier!---Want more? Check out ou...
2023-10-2306 minThe Course Creator ShowEpisode 171 | How do you balance live launches and funnels for different offers?Juggling live launches and evergreen funnels for different offers - how do we even DO that? Get ready for some insights from Gemma in this episode from our Quick Tip series to help you navigate this. So, if you've ever wondered how to find that elusive balance between live launches and evergreen funnels, it's time to hit that play button.---Want more? Check out our popular programs: https://gemmabonhamcarter.com/programsFree Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/
2023-10-1204 minThe Course Creator ShowEpisode 169 | Should you start a podcast?Buckle up, because this time we're tackling the intriguing question: "Should you start a podcast?" Gemma's here to serve up some insightful analysis and relatable insights that'll light your path.Gemma's also got the lowdown on the essential workflows that wannabe podcasters should have on their radar. From dreaming up content to nailing the production game, she's your trusted navigator on the podcasting highway.And here's the cherry on top—Gemma's spilling the tea on the magic of weaving podcasting and email marketing together. Imagine these two powerhouses working in harmony to turbocharge you...
2023-09-1806 minThe Course Creator ShowEpisode 168 | Get out of your own way and delegate - Here's howTime to dive into another enlightening episode with the one and only Gemma. Brace yourselves for a journey into the world of delegation—yes, that magic wand that can boost productivity and spur growth! Gemma's pulling back the curtain on her own experiences and expert insights to guide us through this transformative terrain.Gemma is…-Unwrapping the invaluable practice of carving out dedicated training time for your team-Gives us the scoop on strategically prioritizing tasks for delegation-And show us how to unblock those workflow hiccups to create a more seamless workflow with...
2023-09-1108 minThe Course Creator ShowEpisode 166 | How to Make Sales of your Course 24/7/365You're an incredible course creator. You've put your heart and soul into building something transformative for your students. But sometimes it feels like you’re on a relentless launch treadmill, doesn't it?Truth be told, it’s not a surprise if the constant cycle of building up to launches, the adrenaline-filled sales period, and the inevitable crash once the cart closes, have you feeling drained. We get it. We’ve all been there. But what if we told you there’s another way?Introducing Gemma’s brand new training, fresh off the press:
2023-08-3052 minThe Course Creator ShowEpisode 165 | 2 Years and $400k Later - Lessons from my Evergreen FunnelIn this episode, Gemma is sharing the history of her experience with evergreen funnels, key strategies you need to know if you are going to build your own funnel, and some stats and metrics from her own business. As always, she’s pulling back the curtain and sharing real strategies you can learn from and implement yourself. If you are a course creator and have thought about creating an evergreen funnel to sell your program on autopilot, you aren’t going to want to miss this episode.Hit play and let’s talk evergree...
2023-08-2137 minThe Course Creator ShowEpisode 164 | I'm Moving to France [Part 2]Have you ever dreamt of packing up and moving abroad for a year? In this episode of our podcast, Gemma continues to share the behind-the-scenes of her family's monumental move to France. It's a blend of excitement, anxiety, planning, and a lot of logistics. If the idea of living overseas piques your interest, or you're simply curious about the process, this episode is for you.Gemma dives deep into the overwhelming process of getting a long-term visa, the constant anxiety that comes with waiting for its approval, and her euphoria when it finally arrives. This episode gives...
2023-08-1426 minThe Course Creator ShowEpisode 163 | The Big Secret I’ve Been Keeping [Part 1]Gemma's got a big secret she's finally ready to spill! In this episode of the podcast, she takes you behind the scenes of a life-altering decision - a monumental move abroad!If you've been feeling the itch for a change of scenery or you just enjoy a good old-fashioned adventure story, buckle up and get ready to hear about the latest travel plans Gemma has in store for her family. Tune in to hear her spill the tea about her big move to Europe - an idea that started as a whisper of 'W...
2023-08-0725 minThe Course Creator ShowEpisode 162 | Unlock the Power of Evergreen Funnels and Facebook Ads with Anna KoncharIn today's episode, we dive deep into innovative ways to test and market your online course, with our guest and digital marketing maven, Anna Konchar.Show highlights: Anna's Journey - Anna opens up about her journey from dreaming of a corporate career, to realizing that it wasn't her true passion, and finally finding success with online courses and memberships. Innovative Market Testing - Anna explains her innovative approach to market testing using small-budget Facebook and Instagram ads, providing actionable advice for aspiring course creators.Challenges of Scaling - We explore the di...
2023-07-3132 minThe Course Creator ShowEpisode 159 | Announcing AI Unlocked - The Summit for Course CreatorsGet your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI).Here's what we'll cover in this episode:- Announcement of AI Unlocked: Gemma spills the beans on what she's been teasing on Instagram - AI Unlocked, an online summit designed specifically for course creators and coaches. Set to take place from July 17 to 21, 2023, this game-changing event promises t...
2023-07-0313 minThe Course Creator ShowEpisode 155 | Real Estate Investing - How I Bought 4 Buildings (worth over $4.5M)In this episode, Gemma shares her inspiring story of how she built a real estate portfolio of 4 buildings - now worth over $4.5M. We’ll hear how it all started with the purchase of her first home, where she DIY’d a renovation with her husband to turn their basement into an apartment to help cover their mortgage! We’ll also get a look at the acquisition of Gemma’s three properties since, including the hard-won lessons she’s learned with each one.Whether you’re an experienced real estate investor or just starting out...
2023-05-2935 minThe Course Creator ShowEpisode 150 | Best practices for launching a membership, with Lisa PrincicIn today’s episode, I’m sitting down with Lisa Princic. Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last. In this interview we talked about Lisa’s approach to memberships, why she believes in going deep versus wide, how to position and price your membership, and strategies to retain your members. If you’ve thought about creating a higher ticket membership in particular, this will be a good conversation for you. Let’s dive in – Learn more ab...
2023-04-2437 minThe Course Creator ShowEpisode 141 | Growing your audience with cold pitches (it’s not what you think!), with Laura LopuchLaura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally.She was also a member of our program, The Passive Project.In this interview, Laura sharesHow (and why) she transitioned from copywriter to cold pitch expertWhat cold pitches even are, and why they work so well to grow your audience at any stage in business The difference between a cold sales email versus a cold pitch email Over 5 different types of cold pitch emails you can use (these go way beyond si...
2023-03-0633 minThe Course Creator ShowEpisode 138 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-timeToday, we're chatting with one of our Passive Project Members: Daniel Wallace.In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.In this episode, he is sharing:Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.Why more creators should host regular summits!Let's no forget some kind words he had to say about his experience inside of The Passive Project:
2023-01-2832 minThe Course Creator ShowEpisode 136 | Building a business around your lifestyle - Stacy Aguilar's storyToday, we're chatting with one of our Passive Project Members: Stacy Aguila. Stacy is a lifestyle brand and website designer for educators, leaders, go-getters, and creative visionaries. She works with a lot of course creators, especially when it comes to program launch support and the brands and websites that support those businesses!In this episode, she is sharing:How The Passive Project was one of the first things she invested in as she started thinking more seriously about her business and how she has been able to build her business around her lifestyle.
2023-01-2719 minThe Course Creator ShowEpisode 137 | Ready to change your entire social media strategy? Christine Blubaugh shares how to make Instagram convert better with lessToday, we're chatting with one of our Passive Project Members: Christine Blubaugh. Christine is a conversion copywriter and marketing mentor who helps online experts create the messaging and strategy to sell out launches and sign more clients.In this episode, she is sharing how you can actually get Instagram to convert without feeling like you're putting all your time and effort into it. Let's no forget some kind words she had to say about her experience inside of The Passive Project:"By using the PP strategies, I took an evergreen funnel fr...
2023-01-2734 minThe Course Creator ShowEpisode 135 | High level email marketing and tagging strategy with automations expert, Cheryl RerickToday, we're chatting with one of our Passive Project Members: Cheryl Rerick. Cheryl is a business strategist, automation engineer, deliverability expert, and funnels pro. She brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.In this episode, she is sharing all things email marketing and tagging strategies for email automations.Let's no forget some kind words she had to say about her experience inside of The Passive Project:"I've been in The Passive Project since 2019. I love G...
2023-01-2445 minThe Course Creator ShowEpisode 132 | How Ellen Mackenzie grew her course sales from $22k to $85k in a yearToday, we're chatting with one of our Passive Project Members: Ellen Mackenzie. Ellen is a Social media strategist and coach offering 1:1 social media services and training for other women who wish to build their own SMM business.In this episode, she is sharing:How she 4x my course sales in one year (US $22k in 2021 to US $85k in 2022)How courses can change your business for 1:1 service providersHow TikTok and Youtube generated the most organized leads for her businessLet's no forget some kind words she had to say about her experience inside o...
2023-01-1934 minThe Course Creator ShowEpisode 129 | 2022 Wrap Up Part 3: 2023 PredictionsWelcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023. Tune in for the last part of the series, where I’m diving into my goals and priorities for 2023, predictions I’m making, and overall trends I’m noticing in the industry. If you’ve enjoyed this series, make sure to send me a DM on Instagram (@gemma.bonhamcarter) and let me know how YOUR 2022 has gone. I’d love to hear about it, plus t...
2023-01-0536 minThe Course Creator ShowEpisode 128 | 2022 Wrap Up Part 2: Lessons Learned (aka the failures!)Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023. Tune in for part two, where I’ll dive into the lessons learned from 2022. I’m taking you through what flopped, what failed, and what I’m letting go of! If you’ve been enjoying this series, make sure to send me a DM on Instagram (@gemma.bonhamcarter) and let me know how YOUR 2022 has gone. I’d love to hear about it, plus the goa...
2022-12-2834 minThe Course Creator ShowEpisode 127 | 2022 Wrap Up Part 1: Top 10 MilestonesWelcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023. Tune in for part one, where I’ll dive into my highlight reel. I’m going to review the top 10 (mostly) business milestones I achieved in 2022. Enjoy!---Want to learn more about creating and launching your online course? Sign up for my free training here: https://learn.gemmabonhamcarter.com/class If you’re an experienced course creato...
2022-12-2238 min
The Email Marketing ShowSmall List Big Launch - With Gemma Bonham-CarterDo you think you have a small email list? How can you have a successful and profitable launch when you don't have as many subscribers on your list as you'd like to have? This week we're talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!)Are you ready to find out how to get massive results no matter what size your list happens to be?You'll want to take notes on this one! SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook group.(3:30) D...
2022-10-1926 minThe Course Creator ShowEpisode 120 | Should You Email Your List Every Day? Email Strategy with Rob and Kennedy from Email Marketing HeroesEver wondered what would happen if a comedy hypnotist and a mind reader turned their skills to email marketing?Well the answer is Rob and Kennedy from the Email Marketing Heroes! They have quite a different take on email marketing for small businesses that flies in the face of the old fashioned ‘beat people over the head until they buy, die or unsubscribe' mentality.Instead, they tap into the psychological techniques they've mastered in the world of showbiz to build deeper relationships with your email subscribers and make making sales really easy.In th...
2022-08-0149 minThe Course Creator ShowEpisode 119 | How Katie from @RebelandRise made over $80k with her course, ShowitAll, in her first yearA few years into creating her website design and development agency, Katie from @RebelandRise knew that it was time to launch a course. She had built out the agency side of her business and had 1:1 clients flowing in, but was ready to create a new leveraged revenue stream and an ‘education’ arm of her company. Working with Gemma, Katie created and launched her signature program, ShowitAll to show other freelancers how to offer Showit website design services. The response was incredible and Katie had a successful first launch, bringing in over...
2022-07-1128 minThe Course Creator ShowEpisode 115 | How to Get a 50% Launch Conversion Rate and more Email Marketing Tips , with Tarzan KayTarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. As a former copywriter-for-hire, she wrote emails for some big clients like Amy Porterfield. She is a fellow Canadian, a mom of two, and probably one of the most real and authentic people in the digital marketing space. Tune in to this episode to learn: Why you should focus on writing better emails, especially when there are so many competing tasks to do in your businessThe best subject line Tarzan ever sent How Tarzan got a 50%+ Conversion Rate in one...
2022-06-1529 minThe Course Creator ShowEpisode 104 | How to Sell High-Ticket Programs, with Deepshikha SairamIn this episode, Gemma and Dee sit down to talk high ticket programs and offers.If you have ever wanted to understand how to sell a service or program at a higher price point so that you can work with fewer clients but make more revenue, this is a conversation you won’t want to miss out on.They dive into The definition of a “high ticket offer”What makes a program worth paying the big bucks forHow to position yourself and approach marketing differently to attract those higher-paying clients … and so much moreDeepshik...
2022-03-2143 min
Inspiring Women in BusinessEp 22 - Creating a Digital Course With Gemma Bonham CarterThere comes a point in your life when you realize that your usual daily living needs a shift. Do you need to be on top of the game to venture into something different from your usual expertise? In this episode, former blogger and Online Business Strategist Gemma Bonham Carter talks about creating courses, launching courses, the right mindset around launching a course, how she started, and the lessons she has learned. It's a great episode packed with value that you're going to love. KEY TAKEAWAYS FROM THIS EPISODE Finding the right t...
2022-02-2827 minThe Course Creator ShowEpisode 83 | Why you don’t have to be the guru “expert” in your industry to have a successful courseWhy the heck should you create and sell online courses?Better yet, how do you create an online course if you don't see yourself as an "expert?"In today's episode, I'm talking about why you should add an online course into your business, why you don't need to be an expert in your industry to create and sell online courses, and real life examples of people, just like you, who are selling their courses with confidence even though they were only a couple steps ahead of their audience!Role the tape!...
2021-08-3013 minThe Course Creator ShowEpisode 82 | Create an evergreen sales funnel that convertsAre you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching?In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren't capitalizing on this method to create more sales of their courses and offers.Stick with me as I dive into:Why you need an evergreen sales funnelWhat...
2021-08-1616 minThe Course Creator ShowEpisode 80 | How to create your course curriculum (in one afternoon!)Want to create an online course but:Have no idea how to map out your contentWhat to includeHow to make sure your students get resultsIn today’s episode, I’m taking you through my course curriculum mapping method that will have you with an entirely planned out course in one afternoon…... Maybe even less! Let's dive in!------If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with di...
2021-07-1913 minThe Course Creator ShowEpisode 79 | The Profit Early Method: What to launch first when you’re getting started with digital products"Gemma, I have all these ideas... what should I launch first?"I get that question in my DMs a lot :)When you are looking to branch out into digital products and add a 1:many offer to your business, you’ll start looking into it and likely get overwhelmed at all the options out there.Do you create a…A mini offer.A course.A membership.A group coaching program.Heck, maybe even an eBook?After creating and selling digital products since 2016 and working with thousands of students, here’s what I...
2021-05-0322 minThe Course Creator ShowEpisode 75 | What Makes a “Best on the Market” Offer (and what we can learn from Shark Tank)Today I want to talk about offers -the products, programs, and things we create to sell to our audience. Sometimes creating an offer seems overwhelming and we don’t know where to start.Other times we’ve created something already, but it might not be hitting the mark quite right and it needs a makeover.As a course creator or digital product entrepreneur, it all comes down to the offer. Whether it’s a course, a group program, a mini product… we need to get that part right in order for the money to flow. ...
2021-03-2925 minThe Course Creator ShowEpisode 73 | Do Online Courses Work in Every Niche?I do a big eye roll WHEN SOMEONE TELLS ME THAT "ONLINE COURSES DON'T WORK IN MY NICHE".I truly believe that every entrepreneur can integrate a digital offer into the mix. Whether it's a course, a group program, a mini offer, a membership or some other kind of offer, creating a leverageable asset for your business that you can sell over + over again is a winning move.In this episode I’m going to walk through 7 different niches and the online course ideas that go along with them.Are your wheels...
2021-03-0821 minThe Course Creator ShowEpisode 58 | How to price your online courseOne of the questions I get asked all the time is “Gemma, what can I charge for my course?”. Pricing is one of the trickiest things because it’s so different with digital products. This isn’t a physical product with clear cut costs, shipping charges, and margins. This isn’t a service-based business where you can estimate your hours for carrying out a task. This is a digital offer that you create once and sell again and again.And that can mean that people waaaay underprice for their program. The amount I charged for my first co...
2020-09-2817 minThe Course Creator ShowEpisode 55 | The 3-step system to create your online course content WAY more effectively“Gemma… creating a course sounds way too overwhelming. It’s going to take me forever to record every single video, make the workbooks, and do all the things. I’m out.” Are you being a negative nelly about actually putting in the work to create your course? You can’t just make a crappy course and then expect to rake in millions of dollars. (Despite what the bro marketing lamborghini ads would have you believe)But… the course content creation process doesn’t have to be horribly stressful, either.It comes down to having a s...
2020-09-0116 minThe Course Creator ShowEpisode 50 | How to sell your online course… before you’ve even created itHave you wondered how you can actually validate an online course idea? Like how can you actually know that it will be worth your time creating? No one wants to spend months creating an online course that is ultimately going to flop. In this episode, I’m diving into how you can validate your online course idea in the marketplace.This episode was actually from a talk I did at the recent GEM conference. We got incredible feedback from the audience about this session, and so I knew I wanted to share it here with you...
2020-07-2114 minThe Course Creator ShowEpisode 46 | How Goli quit her law career and launched her first digital offerWe all know the stories. The ones of people quitting their soul-sucking jobs and starting the entrepreneurial dream.My friend Goli is one of those people, leaving her law career behind and starting a whole new business. One that she wasn’t sure would work.She chronicles her story and others in her popular podcast, Lessons from a Quitter.Goli is now a Business Coach for others who want to quit their jobs and find their true passion.I sat down to chat with Goli about how she did it. What di...
2020-06-2333 minThe Course Creator ShowEpisode 44 | How to Create an Online Course with Teachery Founder, Jason ZookOn this week’s episode I’m sitting down with Jason Zook. If you don’t know Jason, he started in online business over 10 years ago with a wacky idea called iWearYourShirt, that he turned into a business generating over a million bucks.He has since written books, launched online courses, coached hundreds of other entrepreneurs, and created a software company.All with his unique edge. If Jason Zook is doing something - I can guarantee you, he is doing it differently than everybody else.In today’s show, he and I are dig...
2020-05-2643 minThe Course Creator ShowEpisode 41 | How Laura Pivoted Her Business Model from Photographer to CoachAre you in a service-based business, but want to make that transition to digital offers? Today I brought one of my in real life friends, Laura Kelly, onto the podcast.Laura is an incredible wedding photographer. If you’re from Ottawa and you’ve planned a wedding, you probably know Laura. She built an incredibly successful photography business, but knew that it wasn’t the business model she would want to still be doing 10 or 20 years from now.So she started her second business. It all began with a podcast. And has grow...
2020-05-0551 minThe Course Creator ShowEpisode 31 | How to create systems in your business to work smarter (not harder!), with Tasha BoothWhen you’re starting out as an online entrepreneur, you wear all the hats. You learn all the tools. You figure out the strategies.And you just do ALL the things.But as it all piles up, it can start to feel majorly overwhelming. There are too many moving pieces, too many tasks on the to-do list, and you may even start to get that burn-out feeling.Usually what happens next is you hire your first VA.But that’s a mistake. Do you know what yo...
2020-02-2635 min