Shows
SuperMarketers.ai: Your Roadmap to AI-Driven MarketingThe New Rules of Ranking in an AI World. How Link Signals Still Drive LLM Visibility with Carl Holden, CEO of RankBotIn this episode, Gen Furukawa speaks with Carl Holden, founder and CEO of RankBot, to unpack one of the most misunderstood parts of modern SEO: how link authority, automated outreach, and external site signals power both traditional Google rankings and AI-generated answers across ChatGPT, Gemini, and Perplexity.Carl explains why backlinks still matter in an AI-first world, why large language models continue to depend on search results for rankings, and how marketers can build durable visibility in an era defined by Answer Engine Optimization.You’ll learn how to think about off-page SEO in an unr...
2025-11-1425 minSuperMarketers.ai: Your Roadmap to AI-Driven MarketingHow AI Is Rewriting SEO Through Human-as-a-Service Workflows, with Tom Winter, CEO at SEOwindWhat does SEO look like when Google is no longer the gatekeeper?In this episode of The SuperMarketers Podcast, Tom Winter, Co-Founder and CEO of SEOwind, joins Gen Furukawa to explore how AI and Large Language Models (LLMs) are completely rewriting the rules of SEO, content strategy, and digital authority.Tom shares why he believes LLMs should be treated as logical engines, not search engines—and how this mindset shift is helping brands move beyond keywords to context. He unpacks the inner workings of SEOwind’s AI-powered research workflows, where agents gather, structure, and verify data...
2025-11-0628 min
SuperMarketers.ai: Your Roadmap to AI-Driven MarketingCracking LLM Visibility with Gauge’s CEO Caelean BarnesHighlights: 01:05 — How Gauge reverse engineers AI answers to uncover why some brands get mentioned while others don’t.04:11 — Why personalization in ChatGPT makes manual tracking nearly impossible without anonymous data.05:28 — The hidden value of showing up in top-of-funnel AI answers even when clicks disappear.07:02 — If you only had five hours a month, here’s the single most effective lever to grow AI visibility.09:15 — The “fat tail” effect in AI search and why cracking the top 50 matters more than ranking #1 on Google.18:47 — Case study: how one brand tripled AI visibility in two...
2025-10-0327 min
Two Shores One StoryEpisode 19: Furukawa FestivalLast weekend, I went to a festival in Furukawa called.... the Furukawa festival. It was an interesting experience filled with great food (like, really great food) and sights.
2025-04-2214 min
The Viral Genius PodcastThe Future of Employee-Led Marketing with Gen FurukawaGuest: Gen Furukawa, Founder of SuperMarketers.ai and BrandMarketers.aiIn this episode, Fernando Labastida interviews Gen Furukawa, founder of SuperMarketers.ai (an inbound demand gen agency for B2B SaaS companies) and the upcoming BrandMarketers.ai (an employee advocacy platform). Gen shares his journey from co-founding Prehook (a quiz builder for e-commerce) to his current ventures leveraging AI for marketing.Key Points:How Gen uses AI to help early-stage B2B SaaS companies create content despite limited resourcesWhy Gen believes recording conversations is the future of content creationThe shift toward founder-led and employee-led...
2025-04-2140 min
Disability Daily PodcastMarch 27: Alice Wong, Elsie MacGill & Tashiro FurukawaTranscript
Today we celebrate Alice Wong, American disability activist; Canadian polio survivor & engineer Elsie MacGill; & Tashiro Furukawa, Japanese teacher of the deaf & blind.
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Hello and welcome to the Disability Daily Podcast! I’m your host, Katie, and over the past couple years, I’ve worked on a 365-day calendar that recognizes different folks and key moments in disability history each day of the year. I’m turning this into a quick daily podcast, and I’m excited to share this with you!
If you’re committed to learning more about disability...
2025-03-2706 min
Lean Knowledge BaseLATC2025 SpeakerInterview – Mari Furukawa-CasparyLATC2025 SpeakerInterview – Mari Furukawa-Caspary
SpeakerInterview mit Mari Furukawa-Caspary - die Kulturmittlerin und Dolmetscherin für japanische Lean-Experten, Autorin sowie Trainerin - zu ihrem Slot auf der Hauptbühne am 13. März 2025 um 18:45 Uhr über „Warum Muda nicht Verschwendung und Kaizen nicht kontinuierliche Verbesserung bedeutet.“
https://leanbase.de/latc/talks/2025-warum-muda-nicht-verschwendung-und-kaizen-nicht-kontinuierliche-verbesserung-bedeutet
Und hier geht es zur Anmeldung: https://leanbase.de/latc/anmeldung
2024-11-2813 min
Factory21 | Der Podcast für Führungskräfte und Projektverantwortliche aus der Produktion078 Lean einfach erklären | pragmatisch, verständlich und ohne Übersetzungsfehler mit Mari Furukawa-CasparyJeder kennt von uns vermutlich den Begriff Lean. Wir verwenden im deutschen Sprachraum ein Englisches Wort, um einen japanische Idee zu übersetzen. Das klingt nicht nur skurril, sondern hat über die Zeit durch die Stillepost und Überakademisierung zu einigen Übersetzungsfehlern geführt.Heute spreche ich deswegen mit einer Übersetzerin der ersten Stunde, als die japanische Lean-Philosophie nach Deutschland kam. Sie ist zweisprachig aufgewachsen und hat etliche Unternehmen und japanische Experten begleitet. Heute widmet sie sich der Frage, wie Lean auf gut Deutsch pragmatisch und verständlich erklärt werden kann. Wir sprechen über folgende Themen:Wie Lean am Shopfloor einfach erklärt we...
2024-10-2147 min
CBN Entrevista | com Gelson NegrãoFurukawa Electric Latam: 50 anos de transformação e inovaçãoNo CBN entrevista desta semana vamos falar sobre a Furukawa Electric LatAm, multinacional de origem japonesa com atuação no Brasil desde 1974.Nossa convidado é o Presidente e CEO da Furukawa Electric LatAm, Foad Shaikhzadeh.
2023-11-0441 min
SEIYUU LOUNGEEP.159 - Let's talk about Makoto Furukawa's "from fairytale"In 2020, Makoto Furukawa released his 1st full-length album and fans were not expecting just how amazing this two-act, cinematic album would be.
With most of the lyrics written by Furukawa and an interesting yet thought-provoking world created for you, the sound of classic, bebop, and swing jazz echoes, as Makoto Furukawa takes the stage to charismatically lead the way as its storyteller.
It is time to talk about what is one of the best CDs ever released by a male seiyuu artist: Makoto Furukawa's "from fairytale".
This is an unscripted episode.
...
2023-08-1832 min
Audio NewsLANZAMIENTO DE CTA FURUKAWA EN EL CIFTT DE LA UAGRMEste viernes 02 de junio tuvo lugar el lanzamiento oficial del Center Training Authorized Furukawa UAGRM, con la asistencia de las principales autoridades e instructores oficiales, así como la participación remota de representantes de Furukawa y directivos de Fundación Proydesa, con el objetivo principal de proporcionar la Certificación Internacional de Furukawa Data Cabling System a técnicos y profesionales, brindándoles conocimientos teóricos y prácticos que mejorarán sus oportunidades laborales.
2023-06-0604 min
Wear Many Hats196. Juriel FurukawaJuriel Furukawa is a motion designer who enjoys making jewelry and loves dancing.Juriel runs Onoko Studios where she creates mini sculptures in pure silver that’s handmade in NYC.Juriel also runs her own studio under her name that dabs into experimental 2D and 3D design focusing on conceptual and speculative work. Along with everything she does, she choreographs and loves to dance to shakes things up a bit along with her practice. Her jewelry is futuristic. Hoops for days.Please welcome Juriel Furukawa to Wear Many Hats.
2023-05-3154 min
Fabrik der Zukunft | Inspirationen für die Produktion und Logistik von morgen#105 Lean für die Fabrik richtig verstehen - mit Mari Furukawa-CasparyHeute berichtet eine wahre Lean-Insiderin über Missverständnisse aus der frühen Zeit der Lean-Welle und wie Lean heute erfolgreich (und richtig) gelebt wird. Mari Furukawa-Caspary ist zweisprachig in Japan, Deutschland und Österreich aufgewachsen. Sie begleitet seit 20 Jahren als Dolmetscherin und Kulturmittlerin japanische Lean-Experten bei Ihren Einsätzen in Deutschland und ist seit 10 Jahren als Trainerin und Referentin tätig. In der Episode mit Tobias Herwig berichtet Sie aus Ihrer Erfahrung aus folgenden Themen: - Das "Wahre Lean" aus Sicht einer Insiderin - Anfänge von Lean in den USA - Missverständnisse aufgrund der schl...
2023-01-3150 min
Beyond Japan with Oliver Moxham[S3E4] 📚 History in Fiction with Prof Susan FurukawaOliver is joined by Susan Furukawa, Associate Professor of Modern Languages and Literatures at Beloit College, to discuss history in fiction through works on the iconic and problematic life of 16th century shogun Toyotomi Hideyoshi. Susan and I look at how Hideyoshi sought to establish his own literary legacy, how he has been made a hero in different ways through the 20th century, and why darker elements of his past have failed to break through in these narratives.
Read Susan's book, The Afterlife of Toyotomi Hideyoshi: Historical Fiction and Popular Culture in Japan.
IMAGE AND...
2022-12-0130 min
The Unofficial TikTok Shop Podcast with Jordan WestEp 404: Maximize Your Conversion Rate Using Quizzes With Gen Furukawa, PrehookSend us a textQuizzes are an efficient way to collect data, understand your customers, and help them find the best product for them.In this episode, Gen Furukawa of Prehook talks about the importance of using quiz builders, the types of quizzes that work for brands, and the kinds of brands that quizzes work for. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEMerchants must build direct relationships and understand who their end customers are.The premise of a good quiz i...
2022-11-2428 min
Scanline TalksOtakon 2022 – Interview with Toshio Furukawa and Shino KakinumaKyrie's interview series continues with her talk with Toshio Furukawa and Shino Kakinuma! Having countless roles over their combined decades of experience, it was an honor to sit down with two legends of the Japanese voice acting world.
Be sure to follow Toshio Furukawa on Twitter!
2022-08-2200 min
Entrepreneur ConundrumHelping Ecom Businesses Grow Through Using Interactive Quizzes with Gen Furukawa.Gen Furukawa is the Co-Founder of Prehook.com -- helping Shopify merchants create amazing shopping experiences through quizzes and product recommendations.Consumers want an experience, not a sales pitch.The interactive quizzes give shoppers an engaging experience, and help merchants create personalized recommendations as they generate more leads, and a higher conversion rate.Gen have 10+ years in digital marketing, from bootstrapped SaaS to venture-backed SaaS and ecommerce companies.There have been successes--joining the founding team at Jungle Scout and leading the marketing to establish the company as the leader in the...
2022-07-0427 min
eCommerce Profits PodcastPersonalizing the Customer Journey With Gen Furukawa of PrehookGen Furukawa is the Co-founder of Prehook, an ecommerce company that helps Shopify merchants generate sales with quizzes and product recommendations. He has over 10 years of ecommerce experience, having worked in venture-backed SaaS companies. Before co-founding Prehook, Gen was VP of Marketing at Jungle Scout, the leading software brand for Amazon sellers. He is also the host of an ecommerce marketing podcast, Cart Overflow, where he shares how top brand operators, agencies, and tech platforms are growing their ecommerce revenues. In this episode… Consumer trends are constantly adapting, so it’s essential for ecom...
2022-06-1429 min
Tabibito - voyageurs du JaponS2 Episode 16 - Festival à Hida furukawaS2 Episode 16 – Festival à Hida furukuwa
Pour ce seizième épisode, Lauréline nous emmène passer une soirée haute en couleurs dans la petite ville de Hida furukawa située au plein coeur des Alpes japonaises.
Nous allons arpenter les ruelles typiques de cette cité de caractère à l'architecture préservée pour participer à son festival annuel du 19 avril, tout aussi typique lui aussi. Le principe ? Suivre les habitants dans un rassemblement endiablé où les hommes de chaque quartier s'affrontent dans une procession délirante.
Les tambou...
2022-04-1529 mineCommerce Profits PodcastHow Interactive Quizzes Can Help Grow Your Business With Gen Furukawa of PrehookGen Furukawa is the Co-founder of Prehook, a company that helps Shopify merchants create a unique personalized shopping experience for every customer using interactive quizzes to make product recommendations. Gen has been in digital marketing and ecommerce for over 10 years. He founded Retainable and was the VP of Marketing at Jungle Scout. He also hosts the Cart Overflow podcast, which discusses what ecommerce revenue growth means for the best brands, agencies, and tech platforms. In this episode… How can you supercharge your marketing efforts in a way that's fun and engaging for your cu...
2022-04-0529 min
Hechos EcuadorCaso Furukawa: tres personas y una empresa vinculadas al procesoDentro del proceso por presunta trata de personas con fines de explotación laboral, la Fiscalía General del Estado vinculó a los ciudadanos Hugo Adolfo Ch. B., gerente comercial; Seiji N., exgerente de producción; y, Paúl Israel B. G., exgerente de recursos humanos, además de la persona jurídica Furukawa Plantaciones C. A. del Ecuador, a la causa investigada.
La jueza Susana Sotomayor dispuso prohibición de salida del país y presentación periódica cada quince días ante la autoridad, la colocación del dispositivo de vigilancia electrónico para las tres perso...
2022-02-0602 min
Engage with David Walker#15: Ken Furukawa | Mindset of a Video MarketerKen Furukawa was a frustrated employee.
He came from a traditional marketing background and devised a cost-effective plan for his company.
Such was his confidence his strategy would work...
He declared his boss could fire him if it didn't.
Despite this, he was never given the opportunity to put it to the test.
So, he quit.
Ken ventured into the world of online marketing...
And found his way to YouTube.
Initially, he was apprehensive about appearing on camera.
But, discovered the...
2022-01-2457 min
BeyondCXM – Customer Experience Management weitergedacht.Wie wichtig sind Werte und Kultur für eine gute Customer Experience? Unser Gast: Mari Furukawa-Caspary, Lean-Expertin
Wie müssen wir die Unternehmenskultur weiterdenken, damit sich alle einer guten CX verpflichtet fühlen? Was können wir von der japanischen Kultur lernen, und wie kann «Lean» zu einer besseren CX beitragen?
Unsere Gesprächspartnerin, Mari Furukawa-Caspary, zweisprachig in Japan, Deutschland und Österreich aufgewachsen, hat sich intensiv mit «Lean» und kulturellen Aspekten in Gesellschaft und Unternehmen auseinandergesetzt. Als Kulturmittlerin hat sie japanische Lean-Experten bei ihren Einsätzen in Deutschland begleitet, bevor sie selbst zu einer Expertin auf diesem Gebiet wurde. Auf ihrer Webseite «Lean auf gut Deutsch» befasst sich Mari Furukawa-Caspary insbesondere mit verfälschten oder übermässig akademisierten...
2021-10-201h 05
SAP CastSAP Conecta 08 – Transformação digital na FurukawaDescrição: A SAP tem registrado sólido crescimento nos serviços em nuvem. Neste episódio, vamos entender como se deu a transformação digital na Furukawa.
Apresentação: Caroll Beraldo
Convidados: Pamella Picolotto dos Santos, head de procurement da Furukawa, e Silvio Abade, vice-presidente SAP Ariba & Fieldglass Brazil.
2021-10-0512 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul BenigeriPaul on Twitter: @benigeriArchive.ai SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive03:17 Why focus on Nano-influencers as opposed to larger influencers06:28 What are the mechanics of an effective influencer campaign?13:14 How H.V.M.N. allocated marketing budget based on channel20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months28:00 How H.V.M.N. used customer data to...
2021-08-1839 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel ThompsonFind Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget10:02 How Laurel captures leads & converts 40% of revenue from email11:40 The framework that Laurel follows in her 7 part Welcome flow16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.26:13 How Laurel drives repeat purchases from her post-purchase flow29:05 Why Patagonia is Laurel's most admired brand
2021-08-1132 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta SleepHIGHLIGHTS: 0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially04:33 How Manta Sleep is generating brand awareness and traffic06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes09:53 How Mark uses a Quiz Funnel to improve his marketing14:59 A breakdown of the Manta Sleep marketing funnel19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/
2021-08-0427 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired AdvisorsFind Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work10:06 - What are the multiples for ecommerce brands today?13:23 - How do you quantify the value of a brand in an acquisition?24:26 - What are the main metrics that are reviewed for a valuation?27:57 - How to minimize risk when going through the acquisition process?32:03 - What does the short term and long term future look like for ecommerce acquisitions?
2021-07-2839 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhat Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te BraakeLearn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 - How to balance fast growth and inventory and cash flow management.3:36 - The key financial metrics you need to be monitoring every day.6:30 - What do you need to look at to do your financial audit?17:31 - The tools, and process, to effectively manage your ecommerce finances.20:42 - What levers are available to pull more profits from your finances?
2021-07-2131 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Instacart Be A Profitable Acquisition Channel for your Brand, With Naira PerezHighlights: 0:52 - Instacart and its growing importance in the pandemic8:46 - Ownership and analysis of customer data12:46 - How to identify keywords, and opportunities, with Instacart paid search16:16 - How to get initial traction when a brand launches24:10 - How to prioritize when resources are limited SpringHill Digital's website
2021-07-1432 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedeCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & LoyaltyHIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy7:16 - On zero-party data vs. first-party data--and why you want both!10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.22:02 - How to effectively use automations of campaigns to drive email revenue23:37 - How Omnisend differentiates from Klaviyo29:01 - iOS 15 and the impact on email marketingReady to put these personalization strategies into practice? G...
2021-07-1237 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow to Double the Performance of your Existing eCommerce Referral Program with Jay GibbWhat’s a simple way to make more sales and reduce customer acquisition costs?
A referral program.
Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know.
CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals.
The mechanics of a referral system are critical to its success, which is where Jay’s expertise is so valuable.
In this conversation, we cover the various elements of a referral program:
• How to double the performance of your existing referral program
• 3 sharing fe...
2021-07-0736 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe Process-Driven Approach to Building a DTC Conversion Machine, with Andy SeeleyHIGHLIGHTS: 4:30 - How Andy defines a great user experience.11:21 - The framework and requriements for running successful A/B testing19:15 - The impact of iOS 14.5 on eCommerce conversions27:01 - How to gather customer insights that can drive better marketing Creatively Disruptive’s website
2021-06-3038 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen RasmussenHIGHLGHTS: 1:07 - Why data is like meat (hint: it spoils very fast)5:52 - How historical data can be fine-tuned for your predictive model13:50 - The future of personalization and ecommerce shopping experiences23:52 - What Steen recommends for KPIs to track for ecommerce brands31:10 - How to balance short term gains with long-term user LINKS: IIH NordicSteen on Linked In
2021-06-2338 min
2021-06-1913 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedCustomers Over Clicks - How To Create Customer Value, with Will LaurensonHighlights: 1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience.12:41 - How Will uses fit finder quizzes to improve the cusotmer experience.17:46 - Different Personalization tactics Will recommends21:22- To discount, or not? Sites: Will on Twitter Customers Who Click
2021-06-1828 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Postscript Is Building The Future of SMS Marketing, with Corinne WatsonHighlights: 4:12 - Why segmentation is the foundation for success with SMS7:30 - How to turn a one-way SMS campaign into a two-way conversation10:33 - SMS as a relationship-building channel vs revenue channel13:03 - What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS16:10 - effective strategies to grow an SMS list18:38 - What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)20:32 - Why skincare brand Blume succeeds with SMS -- they surprise...
2021-06-1631 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared$1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's StrategyHIGHLIGHTS: 2:10 - 7Days 30 Year History9:16 - How COVID Impacted 7Days strategy13:03 - How 7Days Turns a long shelf life into a competitive advantage and differentiator21:34 - The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart26:34 - how to track offline advertising efforts to online sales 33:19 - How 7Days predicts the number of repeat purchases they will receive36:26 - How 7Days creates their marketing strategy & budget Check out 7Days sweet-filled croissants online at the 7Days Website!
2021-06-0951 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Tina Cheng Is Making a Statement with Customized Jewelry Brand, CapsulShow Highlights: 1:40 - How Capsul is innovating by creating customized jewelry7:37 - How Capsul conveys the value and quality of jewelry to differentiate from other customized jewelry10:44 - How storytelling and emotion differentiates Capsul13:37 - How Tina communicates with customers after a purchase15:19 - How Capsul leveraged a quiz to help guide shoppers to the right product21:26 - The breakdown of Capsul traffic and conversion26:43 - The impact of iOS 14.5 changes on Facebook ads and conversions28:38 - How Tina manages her global workforce
2021-06-0236 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedBehind-the-Scenes: On The Path to Building a 7 Figure Automotive Brand, with Connor GrossHIGHLIGHTS: 3:08 - How Connor started Cardly in college…and sold the 7 figure brand8:35 - How Connor operates Respoke Collection to scale a bespoke art company12:52 - Why Connor loves his new business model with Respoke Collection14:08 - The benefits and economics of Print on Demand businesses16:28 - How Respoke Collection is growing with partnerships and press18:36 - How PR is the great equalizer for upstart brands -- and Connor's key source (HARO)20:29 - Why "Spin to Win" is a great opt in22:37 - How Connor...
2021-05-2648 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Marea's Organically Growing To Impact the 800 Million Women Who Menstruate Daily, with Monica GrohneHIGHLIGHTS: 4:43 Marea's backstory and how the PMS Elixir came to fruition.9:08 - Marea's growth channels -- organic and owned media11:36 - The one ingredient that Monica credits for TikTok success13:38 - How community helps Marea educate customers (and why they switched from Facebook Groups)17:46 - How Marea educates women about a problem that is common yet not well understood20:50 - How a sample pack is the best way to build trust and long term customer value22:25 - How Marea leverages video to build personal relationships, at scale.23:55 - Marea's post-purchase experience to create successful customers from the start
2021-05-1935 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedCOVID Impacted Sales by 50%, This is How Neal Doyle & TetherTies Are Using It As An OpportunityHIGHLIGHTS: 2:41 - How Neal came up with the idea for TetherTies4:32 - How Neal manages TetherTies while working a full time job10:52 - How Neal uses Facebook Ads to identify new opportunities13:34 - How Neal is pivoting his approach to selling to offices in a work-from-home pandemic environment16:38 - How TetherTies converts visitors once they land on the website21:05 - How accessibility by phone and chat enhance customer experience.24:40 - How TetherTies is bouncing back from a 50% hit to sales due to the pandemic.
2021-05-1229 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow A Pivot To 1-on-1 Calls with Customers has Unlocked Growth, with Farrukh LalaniDaria Day's website: https://dariaday.com/ HIGHLIGHTS: 2:37 - How Daria Day was founded to sell jewelry from Northern Pakistan13:06 - The importance of storytelling, and how Farrukh makes consumers care about the product and artisans17:18 - How Farrukh got initial momentum with in-person sales26:04 - How Farrukh converts her abandoned carts so effectively30:21 - Why Farrukh is happy to spend so much time with one on one calls with customers
2021-05-0639 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedFrameworks to Learn Exactly Why Your Customers Buy, With Bob MoestaLinks: Bob Moesta on TwitterThe Re-Wired GroupDemand Side Sales (book) Show Highlights: 2:20 - The foundational premise of what Jobs To Be Done is all about -- why people hire a product to make progress in their life.6:29 - How to differentiate in a saturated market.11:42 - Questions to ask to understand what jobs your customers are looking to solve 13:46 - Why Friction In the buying process is actually a good thing
2021-04-2839 min
Tokushikai Inside Look#075 Michael Lindsay & Shaw Furukawa (Kendo, Iaido) - USAMichael Lindsay (4th dan) and Shaw Furukawa (4th dan) co-lead the Tulsa Kendo Club in Oklahoma, USA. They are directly sponsored from the Shi Ku Kai Dojo (Kanagawa, Japan) under Abe Koki Sensei (6th dan) and Iwanami Yoshio Sensei (Kyoshi 7th dan). In this wide-ranging conversation, we discuss their individual journeys in discovering kendo and the impact it has had on their lives. We talk about the importance of the community and giving back as a leadership responsibility, and about their first big tournament and major inflection points in their budo journey....
2021-04-211h 05
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Malicious Third-Party Code Costing May Be Impacting Your Profits and Customer Experience, with Kathleen BoothHighlights: 0:37 - What digital engagement security is and why it is important5:19 - How coupon extensions can impact your customer experience and profits.12:37 - How unauthorized coupons impact revenues and profits.21:44 - Why retailers need to control and organize the active coupons they offer.29:20 - How fraudulent affiliates can take advantage of coupon codes Links Mentioned: Clean.io websiteClean.io ResourcesKathleen Booth on Linked In
2021-04-1438 min
eCommerce on FireCreating interactive Quizzes for Shopify to Personalise the Customer Experience - with Gen Furukawa, Co-founder @ PrehookGen Furukawa is the co-founder at Prehook, an interactive quiz SaaS tool for Shopify stores.Prehook’s interactive quizzes help you create amazing experiences for your Shopify store, so you can capture more leads, personalize the shopping experience, and grow your eCommerce sales.In this episode of eCommerce on Fire, Gen discusses:- The fundamentals of a strong quiz for your store- How to avoid "Quiz Fatigue" for your audience- How to leverage quizzes to personalise experiences for your customers in follow-up emails and product recommendations...
2021-04-0831 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedTales of Success and Challenges from DTC Veteran Raaja NemaniRaaja on Twitter: https://twitter.com/raajanemani MarketerHire: Hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.Bucketfeet/Threadless HIGHLIGHTS: 2:40 - The launch of Bucketfeet9:15 - The biggest takeaways from having great mentors16:03 - On retail vs. Direct To Consumer, and how the metrics are measured differently25:32 - The importance of hiring the right people, and the launch of MarketerHire32:25 - Where companies go wrong in t...
2021-04-0744 min
Match Made in Madness#007 Voice Actor in the Spotlight: Makoto Furukawa“In the Spotlight” is a regular segment in MMiMadness where the hosts Mai and Rai discuss and appreciate a voice actor or anime series. In this episode, Mai calls Rai out as the hosts explore the talent and career of Makoto Furukawa, an underrated but highly skilled Japanese voice actor who can be found in a variety of works. Tune in to see if they can keep themselves together...
2021-04-051h 21
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Communicate Visually and Trigger Conversions With Product Images, with Ian BowerGraphic Rhythm DesignsRecommended Tool for DIY Design: Glorify (like Canva for ecommerce ) SHOW HIGHLIGHTS:3:00 - how to optimize product images 12:12 - how to capture a product image when you have a commodity product like a supplement 17:30 - why all you need is $40 to create great brand images23:22 - DIY image software (Glorify App)30:34 - How to capture the Voice of the Customer
2021-03-3135 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Identify Actionable Insights from your eCommerce Data with Dan LeBlancHIGHLIGHTS:0:50 - how Dan’s experience at Pro Flowers was the genesis of Daasity9:41 - acquisition, retention, and driving repeat purchases in a cost-effective manner12:15 - The 6 most important KPI and how your dashboard should look25:48 - Why 3:1 LTV to CAC ratio is what you should aim for38:45 - The importance of retention (in conjunction with acquisition) Daasity's website
2021-03-2444 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy Conversational Marketing and SMS is High Leverage Growth - with Lisa PopoviciLinks: Cartloop Lisa on Twitter 25 eCommerce Experts Share Why Conversational Marketing is The Next Big Thing in 2021
2021-03-1728 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe Technical Trifecta Your eCommerce Brand Needs: Speed, Security, Scalability - w/ Robert RandLinks Mentioned: JetrailsGoogle Search ConsoleGTmetrixYottaa
2021-03-0343 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow to Optimize Conversion Rates with Powerful Storytelling - With Rishi RawatLearn more about Rishi's work and prolific content on Conversion Rate Optimization at: https://www.frictionless-commerce.com/
2021-02-2435 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy Do The Best Skincare Brands All Use Quizzes?Some example quizzes: SkinseiGlossier YOURskinTulaGlossier Common Thread Co's results from their Bambu Earth quiz
2021-02-1013 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Frugality, Scrappiness & Persistence Drove Success for Vitafive, with Nik HallLinks: VitafiveNik on Linked In Highlights: 0:25 - How VitaFive was founded12:44 - The role of contractors on the Vitafive team16:34 - Nik's approach to transparency with pricing and coupons22:42 - How personalization drives retention.29:23 - How Nik segments their customer list
2021-02-0340 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedRetention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachernLinks mentioned in the episode: Loop blog - https://loopreturns.com/blog/The Exchange - https://podcasts.apple.com/us/podcast/the-exchange/id1536470143Benchmark Report - https://loopreturns.com/the-ecommerce-returns-benchmark-report/Spark Retention blog - https://www.sparkretention.com/blog
2021-01-2735 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedGrowing Fast As a One-Man Company: Scaling and Creating a Category with Tim SotoadehLinks: https://broyaliving.com/Tim on Instagram: https://www.instagram.com/timso.co
2021-01-2028 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Increase Customer Value Using RFM Segmentation with Juliana JacksonFrameworks bring clarity and focus. And with the overwhelming deluge of customer data collected, a framework to segment your customer base is critical.
That’s why RFM Segmentation is a powerful way to create cohorts of your existing customer base.
The goal is to understand and predict how your customers will behave based on their purchase history.
And the methodology is based on scoring your customers based on three factors:
Recency: how recently they purchased from you
Frequency: how many times they have purchased
Monetary Value: how much revenue those orders brought.
In today’s episode, Juliana Jackson, aka The CLV...
2021-01-1341 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedZero-Party Data: Why It’s Never Been More Important (and Urgent) in 2021Data privacy is a hot topic of debate right now—the battle between Facebook and Apple over user privacy, Google phasing out third party cookies, and ecommerce marketers ultimately left with less data to target potential customers.
The impacts are enormous: harder to reach potential customers, less access to data for advertising campaigns, and ultimately higher acquisition costs.
What are the options a marketer is left with?
Zero-Party Data will become more important in 2021 and beyond for ecommerce marketers.
In this episode, we cover what Zero Party Data is (hint: data that a customer willingly and proatively shares with a br...
2021-01-0615 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe “Us Vs. Them” Narrative & Frameworks to Drive Content Marketing Success w/Amanda Natividad of Growth MachineLinks Mentioned: How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months”Growth MachineAmanda Natividad Amanda on Twitter Highlights: 2:08 -How Amanda's career evolved from journalism to content marketing4:48 - How marketers might not be doing enough with their content9:39 - Amanda's two-pronged approach to content strategy, based on search intent14:15 - How Amanda identified content opportunities for Fitbit21:21 - How Amanda finds actionable content ideas with Clearscope25:28 - How Amanda leverages Ahrefs to find opportunities30:35 - The process to building a content strategy33:57 - The narrative framework that Amanda recommends to stand o...
2020-12-3038 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhat Does 2021 Hold For ECommerce? Thoughts On Shopify's "Future Of ECommerce" ReportIf there’s one organization that knows what the future of ecommerce holds, it is Shopify. Even in a turbulent and unpredictable year like 2020, there are were undeniable trends that indicate what the future of ecommerce looks like.
Shopify recently released a report, The Future Of Commerce in 2021, and it is great:
An amazing, thorough, and insightful piece, lots of data, statistics, and actionable insights from Shopify. And a global perspective
A rundown of Shopify’s Shopify Plus’ annual report on global ecommerce trends.
This short episode is a quick review of what some trends may be in 2021.
Here are the fi...
2020-12-1621 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe Growth Strategy behind $1200/mo to 7 figures in 6 Months - With Richie MashikoHIGHLIGHTS: 13:21 - Birdie’s approach to channel diversification and advertising spend16:18 - how Birdie uses video marketing to drive awareness18:39 - on importance of building out media distribution before the content actually exists26:47 - how Richie learned to systematize his marketing strategy from infomercial industry33:26 - Richie goes deep on Facebook ad metrics and unit economics. Links Mentioned: She's Birdie Homestead Studio Common Thread Collective
2020-12-0940 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Create An ROI-Focused Influencer Marketing Strategy, with Cody WittickConversation Highlights: 3:24 - how Cody got Lebron James to wear his ring.8:25 - How to continue momentum from a big influencer hit.20:52 - how to control the ROI of influencer rights -- hint: get ownership rights of the content to repurpose.24:45 - Why engagement matters more than audience sizeLinks Mentioned: Twitter - @cody_wittickInstagram - @codywittickKynship - An Influencer Marketing AgencyQalo
2020-11-2532 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy There Has Never Been A Better Opportunity Than Tik Tok, with Brandon Doyle of Wallaroo MediaLINKS: Wallaroo MediaBrandon Doyle on TwitterCoronavirus & ecommerce trends data Show Highlights: 1:05 - How Brandon started his eCommerce agency and shifted over time4:25 - Brandon's ideal traffic breakdown by channel7:45 - how marketing strategies differ based on AOV13:15 - Where is there opportunity in eCommerce considering the COVID-19 pandemic?19:19 - How to create a Tik Tok strategy24:10 - Quality vs. quantity and content creation strategy26:59 - Tik Tok - ad strategies
2020-11-1832 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy There Has Never Been A Better Opportunity Than Tik Tok, with Brandon Doyle of Wallaroo MediaLINKS: Wallaroo MediaBrandon Doyle on Twitter: https://twitter.com/travelintweeterCoronavirus & ecommerce trends data - https://wallaroomedia.com/blog/social-media/coronavirus-ecommerce-trends/ Show Highlights: 1:05 - how Brandon started his eCommerce agency and shifted over time4:25 - ideal traffic breakdown by channel7:45 - how marketing strategies differ based on AOV13:15 - Where is there opportunity in eCommerce considering the COVID-19 pandemic?19:19 - how to create a tik tok strategy24:10 - quality vs. quantity and content creation strategy26:59 - Tik Tok - ad strategies
2020-11-1800 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Chase Dimond Generated 0 to 500k Subscribers in 10 months (and other email marketing wisdom)1:41- zero to 500,000 email subscribers in the course of 10 months.12:55 - What Chase looks for when auditing the marketing of new clients20:48 - How Chase segments his email list26:57. - The approach to cleaning up an email list to maintain deliverability and engagement31:43 - how to leverage email to drive repeat purchases37:29 - Why Chase loves Nuggs email marketing
2020-11-1140 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe Untapped Opportunities in SMS Marketing, with Arri Bagah of ConversmartLINKS MENTIONED: https://www.conversmart.com/https://www.postscript.io/https://www.attentivemobile.com/HIGHLIGHTS: 9:59 - How To Personalize SMS Messages 13:01 - where users sign up at check out - 19:41 - the inherent advantage to SMS - be where people are spending their time24:35 - how to get started with SMS Marketing
2020-11-0428 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow The Product-Led Approach Of SaaS Can Benefit eCommerce Marketers, with Ramli JohnLinks Mentioned: https://ramlijohn.com/www.jilt.comhttps://productled.com/www.fresheducation.co 4:29 - The Email Strategies that sophisticated brands use.7:59 - Offers that effectively drive discounts12:12 - how product led growth ties in with ecommerce marketing19:11 - Ramli's Growth Marketing framework for his new educational product24:10 - Ramli shares his Welcome Series email onboarding
2020-10-2830 min
AfroPodcast[T1:E3] JONOTÁS: Furukawa nunca másEn este tercer episodio conoceremos el caso de esclavitud moderna de cientos de familias que han vivido y trabajado en la empresa abacalera Furukawa Plantaciones C.A del Ecuador por casi seis décadas, las voces de las mujeres narran su vida y lucha contra esta empresa.
2020-10-2843 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy a Branded Post-Purchase Experience Is Important in E-CommerceThe post-purchase experience is a frequently missed part of the customer journey in e-commerce. In this episode, Jeremy & Gen share some key tips to improve your store's post-purchase experience and boost customer lifetime value. They also discuss how Shopify merchants can use TrackBoost to improve your shipment tracking page to enhance your customer's experience with your brand.If you enjoy today's episode, please remember to leave us a review on Apple Podcasts or your favorite podcast player!
2020-10-2624 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Wow with Customer Experience & Trust when the FDA Regulates Your MarketingIn this episode, Reggie shares:How he transitioned from an IT consultant at Better Way Health into the CEO and business owner.How he turned around the business that was suffering from a 75% drop in sales to setting record sales yearsHow Reggie differentiates based on customer experience and satisfaction (hint — they invest a lot into their phone support and sales team)How Reggie is implementing the Entrepreneurial Operating System to continue growth beyond 2020 Show Highlights: 1:34 How Reggie become CEO from an IT consulting role5:02: The cause of the downturn to 25% of reve...
2020-10-2136 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Dulma Altan Helps Female Entrepreneurs Build Amazing BrandsHighlights: 6:31 - how to stand out with authenticity - create belonging and community8:07 - Why the brand story is so critical to differentiation13:27 - How to create a great community online20: 49 - Why customer education is a big challenge in natural perfumes24:27 - 3 Ideas for companies to start in the fragrance niche LINKSMakelaneCommerce Club Bloom Bras
2020-10-0735 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy A Confused Shopper Leads To No Conversion - Our Experience Shopping For DTC Products 3:59 - The customer needs in purchasing a mattress5:53 - Anchoring as a pricing strategy12:07 - Why the Helix Sleep quiz is so effective in capturing leads and creating a user experience17:59 - Sunday’s For Dogs and their SEO strategy with comparison pagesRelated Links Mentioned: Helix Sleep Quiz - https://helixsleep.com/Sundays for Dogs - https://sundaysfordogs.com/
2020-09-3029 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Stop Leaving Money on the Table - A DTC Email Marketing Convo w/Dylan KelleyHighlights: 1:27 - The macro trends that are driving ecommerce and bootstrapped companies6:35 – Why email is the most untapped opportunity for many DTC brands7:23 - The process for auditing and improving an email marketing program8:07 - The Three Pillars of Successful Email Marketing11:01 – Dylan’s approach to segmentation 17:32 – The Rule of 2521:46 – The Ideal Frequency of emails23:01 – how email and paid marketing work together24:49 – The Abandoned Cart Email strategy27:59 – list building strategies Wavebreak - an ecommerce email marketing agency for 7 figure brands.The Wavebreak Podcast
2020-09-2334 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe Unique Online & Offline Product That Drives DTC Customer Retention: Roman Gonzalez & GardenioRoman Gonzalez is building Gardenio with the mission of empowering a generation of lifelong gardeners. And in the age of quarantine and social distancing, growing food, getting away from screens, and getting dirty in the garden is even more important. Roman is co-founder and CEO of Gardenio, a direct-to-consumer garden club—they send you all you need to grow herbs, along with an app and community to help you grow. This is a unique hybrid approach of building a tech-enabled community and support system to help gardeners succeed in growing the herbs and veggies...
2020-09-1630 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Noah Norman Takes A Science-Based Approach In The Competitive Nootropics Niche: PlatoHIGHLIGHTS: 2:10 - How to find the right language and customer objections6:37 - The Plato unit economics and how it works with paid marketing8:45 - Customer retention strategies that Noah is using12:33 - Marketing limitations for supplements companies16:01 - Marketing advice for positioning for those starting in the supplements category Links: www.goplato.comInstagram - https://www.instagram.com/thinkplato/
2020-09-0921 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow A Fit Finder Quiz Drives a 10x Conversion Rate for NudeaEpisode Highlights: 6:57 - How Priya identified the impact of the Tape Measure12:55 - How Nudea used customer feedback to create the ideal quiz questions and structure14:26 - How the quiz informs the marketing strategy19:12 - How Nudea increases Lifetime Value21:05 - How Nudea builds an amazing customer experience29:24 - Why Nudea faces unique challenges with Facebook limitations www.nudea.comNudea’s Fit Finder: https://www.nudea.com/pages/fit-finder-choiceNudea on Facebook: https://www.facebook.com/nudea
2020-09-0235 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedOvercoming Cancer to Create The Happiest Clothing Brand On Earth: The Story of Kristine & Brianna TesauroThe Website: wwww.catchsomeair.comOn Instagram: https://www.instagram.com/CatchSomeAir/ HIGHLIGHTS: 3:03 - How Catch Some Air was born9:33 - How they built a powerful community behind the brand14:33 - the most important lessons learned through the experience18:09 - how they are transitioning to grow on ecommerce
2020-08-2624 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedCashflow and Confidence: How Matt Lady Launched His DTC T-ShirtsLINKS MENTIONED: Civitas Website: https://shopcivitas.com/Use Discount code at checkout for Civitas tees: PODCAST15Connect with Matt on Twitter: https://twitter.com/mattladydigitalBrands and marketing that Matt likes: Black Wolf Nation - https://blackwolfnation.com/Judy - https://judy.co/ HIGHLIGHTS: 2:05 - How Matt overcame personal challenges and struggles to launch a niche Direct-To-Consumer clothing brand9:23 - How he built an audience from scratch and built hype for his pre-launch14:31 - How Matt strategically builds profitable paid ads...
2020-08-1925 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow to Build a Unique Brand: The Story of Gumball PoodleGumball Poodle Highlights: 0:43: How Erica became an accidental entrepreneur5:28: Advice to get started and “make the leap” 11:34: The Benefits of creating unique products20:19: how to segment a diverse customer list22:14: How to Differentiate from deep-pocketed competitors25:42: The most important copywriting lesson learned from J. Walter Thompson (agency)
2020-08-1232 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhy Content Marketing Has Never Been More Important For DTC BrandsMentions: Fynn's Company: MatchaFynn's article in Forbes on ecommerce content: EverlyRhoneMatcha's weekly newsletterFynn on Twitter Episode Highlights:4:43 - how the best ecommerce brands are thriving in today’s increased competition8:25 - why you need a long term content strategy13:30 - 3 ways to use a blog as an ecommerce brand16:58 - How Everly found it’s core audience25:13 - When you want to gate your content34:07 - two ways to maximize your marketing efforts
2020-08-0541 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow Smart Inventory Management Can Accelerate Your Growth3:33 - what is a Cash Conversion Cycle & Why It’s Important6:39 - what is a Negative Cash Conversion Cycle12:14 - How Accounts Receivable can impact your cash on hand16:33 - How to accurately calculate your inventory needed19:40 - How Inventory Management impacts Marketing22:47 - How to increase AOV with “Kitting” (ie bundling)27:46 - How to avoid stockouts
2020-07-3135 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedSaaS Marketing Strategies That You Can Steal TodayShow Highlights: 3:21 How to increase eCommerce LTV9:49 Product marketing and how it differs19:56: How to manage paid ads around your customers lifecycle — save money, increase ROI22:47: How eCommerce can leverage Product-Led Growth27:04: Content marketing to create differentiation
2020-07-2732 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow To Get More Product Reviews, Starting TodaySome highlights from the show:4:11 - How to leverage reviews and use them to your advantage8:48 - How to ask customers for reviews13:26 - How to test and optimize tactics to get more reviews19:32 - the benefits of one tactic that few brands use - the handwritten note22:06 - how to (ethically) incentivize more reviews Links:www.yotpo.comwww.invespcro.comwww.sweetwater.com
2020-07-2029 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedYour First Marketing Hire: What Skill Do You Hire For?In the earliest stages of your e-commerce growth, what skill will move the needle the most?Is it a data-driven paid ads expert? With paid advertising as such a critical channel for e-comm brands, this could make sense...Or a content marketer? When you need to educate your audience and build trust, this is a logical choice.Copywriter? Someone with a knack to build a brand and drive direct response?Tune in to see how Jeremy and Gen discuss the mindset when just starting to build your marketing machine....
2020-07-1331 minCart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedWhere Is eCommerce HeadedThe world is changing dramatically, and it isn't just due to coronavirus, social equality movements, and the other craziness of 2020....Fierce competition.Increasing customer acquisition costs.Digitally-native brands moving into retail.Retail brands relying on online sales.Amazon.Tune in to hear how Jeremy and Gen analyze the changes, and opportunities, that are arising in these moments of upheaval.Visit us at CartOverflow.com.
2020-07-1025 min
2020-07-0500 min
CHURN FMEP40 | Gen Furukawa (Retainable) - Retention is the key to successful marketing: why marketers should pay more attention to churnToday on Churn .fm, we have Gen Furukawa, founder of Retainable and former VP of Marketing at Jungle Scout.In this episode, Gen shared how he previously dealt with churn and retention as the VP of Marketing at Jungle Scout, and how it affected the marketing metrics his team needed to track.We also talked about how to get buy-in and convince the leadership team to focus on reducing churn, who should own customer churn and retention within a company, and Gen's advice for a startup struggling with churn.As usual, I'm excited...
2019-12-1838 min
Sound of Music SessionsSOM Session - Mark Furukawa "Dr. Disc" November 18, 2019Brent & Myles hang out with Hamilton's own "Dr. Disc", Mark Furukawa as they chat about Hamilton's oldest record shop, the musical scene and the usual food, fun and festivities!
2019-11-181h 03
fukabori.fm23. 社内ISUCON w/ yosuke_furukawa話したネタ Write Code Every Day ISUCONとは？ エンジニア5000名が参加するISUCONとは何か ISUCONに参加するまでの流れ ISUCON問題作問する側のインフラ担当は大変 ISUCARI ISUCON9予選の出題と外部サービス・ベンチマーカーについて - catatsuy - Medium R-ISUCONは優勝者が作問側へ ISUCON参加側のyosuke_furukawaの役割は？ テディベアプログラミング なぜ社内ISUCONをリクルートテクノロジーズで開催しているのか？ ISUCONの技術力を高める、リクルートのパフォーマンス課題を共通で解く 社内ISUCON開催に向けて、何か社内を説得 or 進めていくコツは？ スモールスタートで始めつつ、偉い人を巻き込む R-ISUCON PortalにVM再起動ボタン ベンチ動きっぱなしISUCON NTTコミュニケーションズのソフトウェアエンジニア向け研修内容・資料を公開します - 障害注入型ISUCON DevOpsエンジニアリング エンジニアの横のつながり 運営メンバってだいたいどのぐらい人数？ 社内ISUCONの言語選定は？ 開催までの工数ってどう考えるか？ 社内ISUCONデスマーチ インフラ基盤には何を使う？ VMのOSは何を？ 複数VMを異なるスペック、構成で提供する 参照実装を増やす場合に、CIなどを回す？ フロントエンドエンジニアがISUCONでは能力を出しにくい フロントエンド限定のスピードハッカソン ユーザが体験するパフォーマンスの7-8割はフロントエンドと言われることも ベンチマーカはどうやってい実装している？ データベースに入れておくデータセットはどうやって作る？ 画像のプリセットを作るのが大変 loadimpact/k6 Postman 現代システムアーキテクチャとの乖離について リクルートテクノロジーズ 採用情報 JSConf JP
2019-10-211h 03
Rock Dudes - PODCASTRock Dudes #85 - Andrés Furukawa (Macken Bryggeri) - (Eng)Welcome to Rock Dudes #85, and the guest this time is Andrés Furukawa from Macken Bryggeri.This time we will talk about the combination between beer and metal.The guest this time is Andres Furukawa, and in the last ten years he has been running Macken Brewery.But Andrés was born and raised in Mexico City, and he had big passion in Swedish Death Metal since the teen age period. Later on his interest in making beer increased, he moved to Germany to get some proper education, and after that he actual got a PH...
2019-05-2155 minRock Dudes - PODCASTRock Dudes #85 - Andrés Furukawa (Macken Bryggeri) - (Eng)Welcome to Rock Dudes #85, and the guest this time is Andrés Furukawa from Macken Bryggeri.This time we will talk about the combination between beer and metal.The guest this time is Andres Furukawa, and in the last ten years he has been running Macken Brewery.But Andrés was born and raised in Mexico City, and he had big passion in Swedish Death Metal since the teen age period. Later on his interest in making beer increased, he moved to Germany to get some proper education, and after that he actual got a PH...
2019-05-2155 min
The Nerd Nest - A Video Game PodcastDiablo, Grip Racing, FurukawaSwitch Craft is brought to you Live 3 times a week on Tuesday and Thursday at 3pm US Eastern and on Saturday at whatever time I can get to it. Tune in live at https://www.twitch.tv/runjumpstomp - This episode of SwitchCraft is brought to you by Hyrulian Julian — Support SwitchCraft and my other content for as little as a dollar at https://www.patreon.com/runjumpstomp
Music for today's episode can be found at http://www.runjumpstomp.com/music
Don't forget that you want the full show you can either come watch live at...
2018-11-1025 min
CoelhoCast - Nintendo podcastO futuro da Nintendo com Shuntaro Furukawa // CoelhoCast #2Olá amigos sejam todos bem vindos à 2a edição Coelhocast que é o podcast do canal coelho no Japão!
A trupe hoje conta com os ilustríssimos Homem Barril e Super Vocêtubeia 64, além de mim, é claro!
Nessa edição falaremos sobre como o novo preside da Nintendo, Shuntaro Furukawa, vai modificar a empresa, em que ele pode contribuir e o que podemos esperar para o futuro da Nintendo com um executivo-chefe jovem no poder.
Conheça a galera do CAST 😃
► Arthur - Super Vocetubeia 64: http://bit.ly/Supervocetubeia64
► Homem Barril (Rádio Barril): bit.ly/2tOURji
► Digcast (o outro podcast que parti...
2018-07-0839 min
La revue de presse JVL'édition du vendredi 29 juin 2018 (Être "malade du jeu vidéo" ça ressemble à quoi ?, Mr Furukawa devient officiellement le nouveau président de Nintendo, Amy Hennig lance son studio indé)La page Tipeee si vous voulez m’aider à réaliser ce podcast dans de meilleures conditions et obtenir des émissions inédites et autres bonus : https://www.tipeee.com/la-revue-de-presse-jv
Les liens cités dans cette édition :
Shuntaro Furukawa devient officiellement le nouveau président de Nintendo et remplace Tatsumi Kimishimahttp://www.nintendo-difference.com/news44224-shuntaro-furukawa-devient-officiellement-le-nouveau-president-de-nintendo-et-remplace-tatsumi-kimishima.htm
Être "malade du jeu vidéo", ça ressemble à quoi ?https://www.franceinter.fr/emissions/le-zoom-de-la-redaction/le-zoom-de-la-redaction-26-juin-2018
Pour écouter l'émission, s'abonner et frétiller :
-RSS : http://la-revue-de-presse-jv.lepodcast.fr/rss-iTune...
2018-06-2919 min
Nintenderos AnónimosEpisodio 13 - Shuntaro Radio Poder FurukawaEsta vez, solo están 3 Nintenderos Anónimos hablando de la noticia del nuevo presidente de Nintendo: Shuntaro Furukawa, motivo por el cual los tres players se ponen sus paleacates y andan de chúntaros. También platicamos de un fraude de un torneo de Splatoon, entre otras noticias Nintenderas :D
2018-06-282h 49
SoundWorks CollectionThe Music of The Last Guardian with Composer Takeshi FurukawaComposer Takeshi Furukawa had the incredible task of creating the musical score for The Last Guardian, which is best described as a traditional orchestral fantasy score.The Last Guardian, from Shadow of the Colossus designer Fumito Ueda, centers on a boy and his friendship with Trico, a giant creature who looks like a hybrid of a bird and a cat.Furukawa was first approached for the project five years ago — but the game was delayed to be reengineered for PlayStation 4. Two years later, he resumed his efforts and went on to compose and conduct a score that was performed by th...
2017-02-2424 min
JAMAevidence Users' Guides to the Medical LiteratureDiagnostic Tests: Interview With Dr Toshi A. FurukawaJoan Stephenson, PhD, discusses Diagnostic Tests with Dr Toshi A. Furukawa.
2013-06-0616 minJAMAevidence Users' Guides to the Medical LiteratureMeasuring Patients' Experience: Interview With Dr Toshi A. FurukawaJoan Stephenson, PhD, discusses Measuring Patients' Experience with Dr Toshi A. Furukawa.
2011-11-2208 min