Shows
The PPC CaveHow To Create Negative Keywords On P-Max I EP 71In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Opteo free 28 day trial!Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro05:50 Why Need Negative Keywords P-Max10:10 P-Max Negative Keywords 12:22 P-Max Negative Keywords Opteo VersionGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...2025-07-2827 minThe PPC CaveCreating Negative Keyword Lists In Chat GPT | Episode 70In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:33 My Chat GPT Prompt03:08 Why This Prompt Works Best06:40 Make It Work Around YOUR Niche08:04 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor...2025-07-2110 minThe PPC CaveSigns You’re Out of Touch With Google Ads | EP 69In this episode of the PPC Cave, Gene Villanoz dives into the evolving landscape of Google Ads in 2025. Discover the signs that you might be out of touch with the latest trends and strategies, and learn how to stay ahead in the ever-changing world of digital advertising.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:38 You're obsessed with exact match06:04 You mistrust automation instead of feeding it09:16 You think your job is...2025-07-1419 minThe PPC CaveHow I Use Chat GPT To Create Google Ad Copy | EP 68In this episode of The PPC Cave, Gene Villanoz introduces a new series focused on Google Ads tools, specifically highlighting the use of ChatGPT for creating ad copy.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro00:40 Google Ads Tool Series02:37 Step 1: Get The Paid Version 03:40 Step 2: Create a new project 06:27 Step 3: Use Deep Research 11:58 Wrap Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead...2025-07-0713 minThe PPC Cave3 On-Site Fixes to Boost Google Ads Conversions | EP 67In this episode, Gene Villanoz and Ryan Fenton discuss various strategies to boost Google Ads conversions, focusing on onsite fixes, email marketing, and optimizing user experience. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro06:48 Tip 1 (Speed Up Your Site)10:19 Tip 2 (Improve Product Page Trust Signals)15:16 Tip 3 (Email Marketing)20:04 Tip 4 (Streamline Checkout/Submit Form UX)25:24 Bonus (Cross Sell & Up Sell)33:14 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave...2025-06-3035 minThe PPC CaveGoogle Ads Reddit Q&A for Beginners | EP 66In this episode, Gene dives into popular Reddit questions related to PPC management, discussing strategies for high-budget e-commerce campaigns, the role of Google Ads representatives, and advice for aspiring paid search specialists.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:16 Question 111:28 Question 214:20 Question 320:05 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google...2025-06-2421 minThe PPC Cave3 Common Google Ads Mistakes in 2025 | EP 65In this episode, Ryan Fenton discusses three common mistakes found in 90% of Google Ads accounts he audits. He emphasizes the importance of using negative keywords, ensuring proper conversion tracking, and managing broad match keywords effectively.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:40 Not Using Negative Keywords05:20 No Conversion Tracking08:42 Broad Match Keywords Without Control14:50 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC...2025-06-1616 minThe PPC CaveThe Most Common Google Ads Myth... | EP 64In this episode, Gene Villanoz debunks the myth that Google Ads can be set up and left alone. He emphasizes the importance of continuous analysis and optimization in PPC management, discussing various factors that can affect campaign performance, including market dynamics, consumer behavior, and the implications of automated bidding strategies. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:01 Myth: Set It & Forget It02:15 Why People Believe It05:14 Why It’s Dangerous11:02 My...2025-06-0914 minThe PPC CaveAnswering Reddit Google Ads & P-Max Questions | EP 63In this episode, Gene Villanoz discusses Performance Max (P Max) campaigns and answers Reddit questions related to their effectiveness, particularly in lead generation and shopping campaigns. Timestamps00:00 Intro00:47 "My experience with P-Max"04:44 "P-Max Feed Only or Standard Shopping?"10:23 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC...2025-06-0312 minThe PPC CaveOur Reactions to Google Marketing Live 2025 I EP 62FREE TRIAL for Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastIn this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the key announcements from Google Marketing Live 2025. They explore the introduction of Smart Bidding Exploration, the significance of AI Overviews in advertising, and the increasing integration of video ads across platforms, including YouTube and Google Search.Timestamps00:00 Intro 05:33 Smart Bidding Exploration10:09 ADS In AI Overviews (Desktop) Above Google Shopping11:29 Will an AI/LLM be the premier search engine?2025-05-2656 minThe PPC CaveNavigating Google Ads: Best and Worst Niches I EP 61In this episode, Ryan Fenton discusses the best and worst niches for Google Ads. He provides insights into the costs and competitiveness of various niches, emphasizing the importance of understanding these factors for freelancers and agencies. Timestamps00:00 Intro 02:54 Exploring the Worst Niches for Google Ads 27:11 Identifying the Best Niches for Google Ads42:51 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune...2025-05-1946 minThe PPC CaveGoogle News: AI Max + P-Max Channel Reporting I EP 60In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the recent updates from Google, particularly focusing on AI Max and Performance Max.Timestamps00:00 Intro02:07 Defining AI Max05:10 Skepticism of AI Max11:15 AI and PPC23:03 Ask A Freelancer 23:27 Difficulties for working B to B27:38 P-Max channel reporting38:44 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave...2025-05-1240 minThe PPC CaveThe Truth About Limited By Budget I EP 59In this episode, Gene Villanoz discusses the implications of the 'limited by budget' notification in Google Ads. He emphasizes the importance of understanding what triggers this notification, which is often based on potential growth rather than actual performance. Timestamps:00:00 Intro01:34 When Can This Trigger & Why?06:28 When To Ignore?11:39 When To Increase?15:42 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave...2025-05-0517 minThe PPC CaveHow To Scale Your Digital Marketing Business I EP 58In this episode, Gene Villanoz and Ryan Fenton discuss the intricacies of scaling a digital marketing business, focusing on the importance of financial management, tax strategies, and building a supportive team. Timestamps00:00 Intro03:33 Taxes15:08 Get A Team23:55 Ask a Freelancer: One Thing We've Changed Our Minds On36:32 Clients48:03 OuttroGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and...2025-04-2849 minThe PPC CaveGoogle Ads Reddit Q&A | EP 57In this episode, Gene Villanoz and Ryan Fenton discuss their experiences in PPC management, share a humorous client story, and answer Reddit questions about PPC challenges and red flags when taking on new clients.Timestamps00:00 Intro01:07 Ryan's Fiverr Client Story08:15 Reddit Question 116:14 Ask a Freelancer Segment20:07 Reddit Question 2 35:02 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr...2025-04-2137 minThe PPC CaveWhat To Do When Things Go Wrong? EP 56In this episode, Gene Villanoz and Ryan Fenton discuss the challenges faced in managing Google Ads PPC accounts, particularly when performance issues arise. They explore the importance of understanding budget constraints, ensuring proper conversion tracking, and the significance of open communication with clients. Timestamps00:00 Intro01:35 What to Do When Things Go Wrong03:55 Performance Issues After Changes09:50 Understanding Budget Restraints11:07 The Importance of Conversion Tracking18:03 Evaluating Data Over Time22:53 Client Communication and Honesty30:40 Navigating Client Relationships in Performance Marketing42:44 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related...2025-04-1444 minThe PPC CaveWhat We Know About Search Max | EP 55In this episode, Gene and Ryan go in depth about a newly expected Google Ads feature, search max.Timestamps:00:00 Intro01:53 What is one piece of advice as a PPC Manager08:31 What Is Search Max?42:10 Advice for Small Business Owners doing Google Ads ManagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!2025-04-0748 minThe PPC CaveGoogle Merchant Center In 2025 I EP 54In this episode, Gene goes in depth on using Google Merchant Center effectively in 2025.Timestamps:00:00 Intro01:07 AI Image Testing04:58 Building Out Store Profile06:00 Linking Socials7:08 Merchant Promos7:55 Store Quality18:16 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!2025-03-3120 minThe PPC CaveThe New Way TROAS Works | Episode 53In this episode, Gene and Ryan go in depth about target return on ad spending (TROAS) and how it works currently.Timestamps:00:00 Intro03:45 What is TROAS10:57 Gene’s Thoughts14:15 When do we want to use TROAS?18:57 TROAS vs Max Conv. Value in PMax25:51 Does Gene use TROAS?28:26 Time as a Metric31:46 Time is Data33:56 Ryan's Horror Story36:14 Gene's Horror Story38:39 Ryan Should You Use TROAS?40:06 Gene Should You Use TROAS?41:23 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/th...2025-03-2445 minThe PPC CaveSTOP Using Search Impression Share in 2025 | Episode 52In this episode, Ryan discusses a shift in Google Ads strategy, focusing on key performance metrics rather than search impression share. He uses a real client example in the plumbing niche to illustrate his points.Timestamps:00:00 Intro00:39 Challenges in the Plumbing Niche03:33 Search Impression Share Issues06:37 New Metrics to Focus On08:38 Final Thoughts & Recommendations10:02 Closing Remarks & EngagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com...2025-03-1710 minThe PPC CaveLead Gen Metrics That Actually Matter in 2025 | Episode 51In this episode, we’ll break down what key lead gen metrics we would prioritize instead of search impression share in 2025.Timestamps:00:00 Intro02:23 New Addition to PPC Cave Team04:47 Gene Entering the Lead Gen World06:25 Is Search Impression Share Still A Valuable Metric? 13:06 Smart Bidding and Broad Match20:14 Ryan Client Testimonial Plumbing Niche30:43 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads re...2025-03-1032 minThe PPC CaveScaling Google Ads in 2025 Without Wasting Budget | EP 50In this episode, we’ll break down how to grow your ad spend while maintaining (or improving) ROAS. Scaling your Google Ads campaigns sounds great—but doing it profitably is another challenge altogether. In 2025, Google’s automation, AI-driven optimizations, and rising CPCs make scaling tricky. Timestamps:00:00 Intro00:41 Common Mistakes in Scaling Google Ads10:51 Scaling Slowly & Strategically17:13 Adjust Bidding Strategies for Scaling31:01 Final Thoughts & TakeawaysFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@T...2025-03-0342 min
The PPC CaveReddit Questions Scaling & Low impressions I EP 49In this episode we continue our Q&A Series, and jump on Reddit to answer some questions.We speak about low impressions and how to get impressions and clicks faster along with scaling an account or campaign. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!2025-02-2417 min
The PPC CaveGoogle Ads Reports 2025: The Right & Wrong Way I EP 48In this episode we continue our series, How to Get Started As a Freelancer/Agency. We talk reporting, reporting is important to build trust, communication, and set the tone for future longevity with a client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!2025-02-1735 min
The PPC CaveTop 2 Reasons to Run Google Ads I Short EP 8In this episode of PPC Cave Short Episodes, Ryan and Gene discuss the top two reasons to run Google Ads, measurability and (local) intent.Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!2025-02-1010 min
The PPC Cave2025 Big Performance Max Updates I EP 47In this episode we continue our series "Google Ads For Beginners" and review the new Performance Max updates here in January 2025.
Have you seen any of the betas roll out in the accounts you manage?
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
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instagram.com/ThePPCCave
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Tune in and subscribe to The PPC Cave today!2025-02-0334 min
The PPC Cave4 Mistakes That Could Ruin Your Campaigns I EP 46In this episode we continue our series "Google Ads For Beginners" and go on about 4 items/default settings that could absolutely be runining your future campaigns or current campaigns.
Some of these settings are defaulted by Google Ads themselves, with no way to change until after creating a campaign. Very sneaky Google!
Check this full episode out.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr...2025-01-2729 min
The PPC Cave2 Important Google Merchant Center Tips I EP 45In this episode we start an ongoing series, Google Merchant Center Optimizations.
Ryan and Gene both give you one tip about Google Merchant Center and explore applicable stories on why these things are important.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2025-01-1733 min
The PPC CaveEverything You Need To Know About Target ROAS I Short EP 7In this episode of PPC Cave Short Episodes, Ryan and I discuss TROAS, when to use it, how to optimized it, and when to move on from it.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2025-01-1314 min
The PPC CaveSecondary Bid Adjustments vs Automated Bid Strategy I Short EP 6In this episode of PPC Cave Short Episodes, we get specific and compare when to continue to optimize your secondary bid adjustments vs switching all-together to an automated bid strategy.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
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Tune in and subscribe to The PPC Cave today!
2025-01-0606 min
The PPC CaveHow Important is Conversion Tracking? I Short EP 5In this episode of PPC Cave Short Episodes, we break down the importance of conversion tracking, not only for eCommerce but for lead-gen also.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
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Tune in and subscribe to The PPC Cave today!2024-12-3012 min
The PPC Cave2024 Recap Learnings & Next Year Predictions I EP 432024 has been a wonderful year. We want to express gratitude to everyone a part of this journey.
In this episode we discuss what we learned in 2024 and what we expect out of 2025.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
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Tune in and subscribe to The PPC Cave today!2024-12-2159 minThe PPC CaveWhy Should I Hire A Google Ads Freelancer I Ryan Case StudyIn this episode of The PPC Cave, Ryan shares his thoughts on whether hiring a Google Ads freelancer is worth it.
He discusses the potential benefits, such as improved ROI, better ad performance, and saving time.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-12-1610 min
The PPC CaveManaging Clients In Q4, Lead-Gen Vs eCom I EP 42Since Q4 has been upon us, we provide client-management tips for both lead generation and eCommerce.
We discuss, why Q4 matters to clients, challenges advertisers may face, and what you can do to communicate effectively in this high stress season.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-12-0929 min
The PPC CaveSearch Impression, Lost Due to Rank, and Budget I Short EP 4In this episode of PPC Cave Short Episodes, Ryan breaks down the concept of Search Impression Share and why it's crucial for Google Ads success.
He covers the key components of this metric, including Search Impression Share Lost Due to Rank and Search Impression Share Lost Due to Budget, and explains how they impact your overall campaign visibility.
Ryan shares insights on how to analyze your impression share, improve your rank through better ad quality and bidding strategies, and determine if your budget is limiting your reach.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for...2024-11-3007 min
The PPC CaveCommon Mistakes for BFCM I Short EP 3Continuing with our series, Google Ads for beginners, we've come across these mistakes for eCommerce clients during the BFCM season.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
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Tune in and subscribe to The PPC Cave today!2024-11-2517 min
The PPC CaveWhy Do We Use A Changelog? I EP 41As Ryan mentions in this episode, a changelog is basics for any competent Google Ads PPC manager. We tell you the benefits of this and why not to rely on only change history.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
2024-11-1836 min
The PPC CaveReddit Q&A Pt 1: Truth About Agency Life & Best Beginner Campaign Structure I EP 40In this episode we answer Reddit Questions, a part of our question and answer series. .
Some questions we discuss are how to navigate campaign structure for a small eCommerce store, as a beginner in Google Ads.
We also get a little more broad and answer a question about PPC Agencies, and our experiences agency-side, in-house, and freelancing.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com...2024-11-1141 min
The PPC CaveAccentuate The Positive On Google Ads I Short EP 2Continuing with our series, Google Ads for beginners, we've come across clients looking to move dead inventory or services that are new and not proven.
We believe Google Ads works best when you accentuate the positive, there is a time and place to drive traffic to unproven landing pages or products, but establish the positive first, as the market will always dictate the end-result, Google Ads is just a tool for traffic.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com...2024-11-0405 min
The PPC CaveReasons Why Sometimes Google Ads Doesn't Work I Short EP 1Continuing with our series, Google Ads for beginners, not every Google Ads campaign is an instant success, and sometimes even well-prepared campaigns fail.
This segment covers the lessons learned from underperforming campaigns and offers advice on how to handle these situations and make necessary adjustments.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-10-2810 min
The PPC CaveSetup For Low Budget eCommerce Accounts I EP 39In this episode we continue our series Google Ads For Beginners, and speak on how to run Google Ads for a small eCommerce account of $10-$25/day.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-10-2140 min
The PPC CaveP-Max Asset Groups: Segmented Vs Catch All | EP 38In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
2024-10-1425 min
The PPC CaveLive Screen Capture Broad Match Only & Campaign Results | EP 37In this episode Ryan goes over a mini case study of his client's Google ads account, and how Broad Match has helped their peformance in a Search Campaign.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
2024-10-0707 min
The PPC CaveQ&A Series: Scaling + Auto Apply Reccomendations I EP 36In this episode we start an impromptu Q&A series, and we go over how to scale an account along with auto apply reccomendations, off or on?
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-09-3056 min
The PPC CaveBeat 90% of Advertisers With Communication I EP 35In this episode we continue How To Get Started As A Google Ads Freelancer / Agency, and here we discuss How to Beat 90% of All Advertisers Through Communication.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-09-2318 min
The PPC CaveGoogle Ads News: ECPC Leaving in 2025 & More I EP 34In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC.
-P-Max Introduces Automatic Video Resizing 2:02
-Why P-Max Assets Are Important 5:33
-Confidential Matching 7:33
-Enhanced CPC Deprecated by March 2025 12:55
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-09-1618 min
The PPC CaveWhat Is A Reasonable Google Ads Management Fee To Charge I EP 33We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our 2nd episode we speak about What Is A Reasonable Google Ads Management Fee To Charge?
-Fixed Monthly Retainer, What We Use 3:20
-Pro Bono 11:27
-Hourly Contract 18:30
-If Just Starting Out, Start Low 21:59
-Price Increase 24:12
-Be Upfront and Transparent 27:44
-Underpromise Overdeliver 30:59
-Don't Force The Situation 47:12
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
...2024-09-0954 min
The PPC CaveHow To Get Clients For Google Ads I EP 32
We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our first episode we talk about how to get clients for Google Ads.
-Deprecating Vs Depreciation Correction 2:03
-Online Reputation 3:07
-Google Ads Campaign Experiences 3:49
-Manage For Free or Discounted Price In The Beginning 10:35
-Learn Multiple Skills 11:08
-Crediblity Before Profitability 12:20
-Grow Your Colleague Network 14:00
-Screenshot of Results 16:07
-Ask for Referrals 23:32
-Private Label With Agency 31:06
-Create A Free Audit 36:00
-Niche Down 41:32
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave...2024-09-021h 01
The PPC CaveGoogle Marketing Live , 3rd Party Cookies, Gemini Vs Chat GPT, & New Interfaces I EP 31Starting our on-going Google Ads News Segment Series, we discuss the following:
-3rd Party Cookies Depreciated 1:59
-Chat GPT Vs Google's Gemini 6:11
-Google Product Studio 10:27
-2024 Google Marketing Live Recap 13:26
-Long-Term Vision of Google Ads 15:03
-Google Lens 18:11
-Google Merchant Center Next 19:42
-New Google Ads Interface 21:27
-Google Ads Invoicing 23:34
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-08-2627 min
The PPC CaveCommon Client Questions I Candid Experiences & Thoughts I EP 30Wrapping up our series, Google Ads for Beginners, in this episode we discuss common Google Ads client questions, our experiences, and advice.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-How Long Does Google Ads Take Before I See Results? 6:54
-How Much Should I Spend? 10:54
-If I Pay You, What Do I Get? 17:45
-How Many Leads Or Sales Do I Get For My Budget? 23:54
-What Return Will I See? 30:43
-I Want A Specific ROAS? 30:55
-Can We Do A Weekly Call? 40:07
-How Often Will You Manage My Account? 50:51
For any Google Ads related...2024-08-191h 10
The PPC CaveSecondary Bid Adjustments, When To Use Them? I EP 29Continuing with our latest series, Google Ads for Beginners, in this episode we provide strategy on secondary bid adjustments & when to use them.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-When Will Secondary Bid Adjustments Not Work? 5:15
-Use Large Data Sets 11:11
-Don't Over Complicate 12:50
-Dial In Your Ads First 17:15
-Fix These First 22:30
-Adequate Conversion Volume 30:37
-Audience Bid Adjustments 30:44
-Ad Schedule 4 Hour Break-Down 36:08
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
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Tune in and...2024-08-1747 min
The PPC CaveGoogel Ads Case Study I eCommerce *Live Account Screencapture* I EP 28Want results like this for your business? Contact Ryan today: https://ryanfentonppc.co.uk/
In this episode, Ryan walks you through one of his client Google Ads accounts in the eCommerce space that has broken all time Google Ads records!
You won't see other Google Ads podcasts do this, full transparency of insight and strategy for Ryan's eCommerce client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene...2024-08-0517 min
The PPC CaveLow Budget Campaigns - Can They Work? I EP 27Continuing with our latest series, Google Ads for Beginners, in this episode we provide experience and strategy for a low budget Google Ads account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Can Low Budget Campaigns Work, Yes Or No? 5:25
Fast & Precise Execution of Pivots 8:11
Beware of Premature Unestablished Data 8:43
Experience With Low Budget Client 12:49
Landing Page Optimization 14:15
Offering Competetive 14:48
Google Merchant Center Optimized 23:30
Tip of the Week 27:00
Broad Match Keywords 35:29
Website UX 38:45
Do You Have Google Ads Budget? 40:55
Holistic Approach For Digital Marketing 44:12
For any Google Ads related questions, email ThePPCCave...2024-07-2951 minThe PPC CaveGoogle Ads Case Study *Live Account Screen Capture*| EP 26Here Ryan goes through one of his client's actual Google Ads account, to show a Google Ads case study.
You won't see other Google Ads podcasts do this, full transparency of great results of a client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
2024-07-2215 minThe PPC CaveShould I Use Auto Create Text Assets & Final URL for P-Max? | EP 25Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Google Defines Auto Create Text Asset & Final URL 1:46
Who Can Benefit? 4:58
Conversion-Optimized Webpages 7:20
Testing For Scale 8:33
When It Is Not Useful 9:34
Varying Product Categories 9:50
Inadequate Final URL Exclusions 13:06
Crippling P-Max Signals With Exclusions 16:30
Losing Control To Test & Segment 18:03
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube...2024-07-1526 minThe PPC CaveNew Google Ads Account? Try This Structure *Live Walkthrough* | EP 24Continuing with our latest series, Google Ads for Beginners, in this episode Ryan gives his structure and strategy for a new Google Ads Account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Create A Manual Search Campaign 3:03
Bidding Strategy 5:32
Search Network Vs Display Network 6:05
Locations 7:35
Manual Bid Strategy Type For New Campaign 12:23
Top Funnel Search Keyword Strategy 15:47
Ad Copy Headline Strategy 22:25
Ad Copy Descriptions 28:44
Assets 31:09
Create A Manual Standard Shopping Campaign 36:44
...2024-07-0843 minThe PPC CaveGoogle Ads Best Keyword Match Types In 2024 I EP 23
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when and how we use them.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Broad Match Over Phrase Match? 3:00
eCommerce Broad Match Tips 14:35
Learn How To Use All 3 Match Types 22:40
Phrase Match 3 Keywords 23:55
Chat GPT For Keyword Research 28:48
Freelancer Tip Of The Week 31:06
Understand How The Market Is Searching 45:30
Exact Match Manual Keywords 47:48
Oversegmenting & Data Fragmentation 1:00:20
For any Google Ads related questions, email ThePPCCave@Gmail...2024-07-011h 10The PPC CaveLead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Manual Bidding
-Max Clicks
-Target CPA
-Test of the Week
-Max Conversion Value
-Max Conversion
-Target ROAS
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr...2024-06-241h 06The PPC CaveGoogle Ads New Dashboard I EP 21Continuing our new series, Google Ads for Beginners, Ryan discusses navigating the new Google Ads Dashboard.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-06-1731 minThe PPC CaveGoogle Ads Verification & Screen Capture I EP 20Continuing our new series, Google Ads for Beginners, we discuss Google Ads verification and Ryan does a walkthrough screen capture on how to complete this.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!2024-06-1008 minThe PPC CaveGoogle Ads Auto-Apply Recommendations & Screen Capture I EP 19Continuing our new series, Google Ads for Beginners, we discuss Google Ads Auto-Apply Recommendation and Ryan does a walkthrough screen capture of how to turn this off within a Google Ads account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Google Ads Looking To Control Your Account
-Optimization Score
-What Recommendations I Use (Sometimes)
-What Google Means With "Add" or "Improve"
-What Google Means With "Removing"
-What Google Means With "Bidding Efficiently" & "Simillar Cost"
-Ryan Shows Us How To Turn off Auto Apply Recommendations
For any Google Ads related questions, email ThePPCCave...2024-06-0330 minThe PPC CaveNegative Keywords for Lead Generation Vs eCommerce I EP 18Continuing our new series, Google Ads for Beginners, we provide beginner Google Ads tips for negative keywords for both eCommerce and lead-generation.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Competitor Searches
-Informational Searches
-Transactional Searches
-Search Term Report Analysis
-Search Term Report Filters
-Irrelevant Offerings
-Long-Tail Sculpting
-Other eCommerce Brands/Platforms
-eCommerce Comparison Searches
-Undecided Search Terms
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
...2024-05-2737 minThe PPC CaveROAS For eCommerce Explained | EP 17Continuing our new series, Google Ads for Beginners, Gene explains ROAS for eCommerce.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-ROAS Definition
-ROAS Calculation
-Where You Can Utilize ROAS
-ROAS For Business Owners
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!2024-05-2025 minThe PPC Cave2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation.
Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Campaign Overview Section
-Impressions
-Time Periods
-Average Cost Per Click
- Click Through Rate
-Cost Per Conversion
-Conversion Rate
-Search Impression Share
-Search Lost Impression Share Rank
-Search Lost Impression Share Budget
-Impression Share Top Vs Market Share
-Customizing Campaign...2024-05-1332 minThe PPC CaveWhat Campaign Type Should I Run Series Recap? | EP 15Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series.
Search Ep7 & Ep8
Standard Shopping Ep11
Youtube Campaign Ep13
P-Max Ep9 & Ep 10
Small Budget eCom Store Ep12
All Other Campaign Types Ep14
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com...2024-05-0643 minThe PPC CaveAll Other Campaign Types in Google Ads 2024 | EP 14Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
Google Ads Apps & Games
Distinguish Campaign Subtype
Android Vs iPhone Apps
Focus
Display's Nature
Why Display is Cheaper
Remarketing
Understand Your Product & Service
Demand Gen
P-Max Is Better
Why a Smart Campaign Is Not Smart
2024-04-3039 minThe PPC CaveGoogle Ads YouTube Campaign 2024 Best Practices | EP 13Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
P-Max YT
Make It Concise Like A Vine
Works Well With Local
Multiple Touchpoints With Video
Awareness Campaign
For any Google Ads related questions, email ThePPCCave@Gmail.com!
...2024-04-2235 minThe PPC CaveWhich Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Gene discusses which 3 campaigns to run for a small budget eCommerce store.
Brand Search
Brand Search Locations
Low Budget P-Max Campaign
Provide Perceived Deals
Shipping Content API Mistakes
Competitive Visibility
Sculpting Towards Relevancy
For any Google Ads related questions, email ThePPCCave@Gmail.com!
2024-04-1550 minThe PPC CaveGoogle Ads Standard Shopping Best Practices I EP 11Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today we discuss our best practices, insights, and processes, regarding Google Ads Standard Shopping.
Price Competitive Tool
Increase Your PLA Credibility
Marketing In Google Merchant Center
GTIN/UPCs
Product Category Filled Out
Title Optimization
Segment Your Product Listings
Query Sculpt
80/20 Rule For Budgeting
Product Category Segmentation
...2024-04-0846 minThe PPC CavePerformance Max Campaign Creation: Full Setup Walkthrough I EP 10Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel.
Bidding Strategy
Customer Acquisition
Performance Max Google Definition
When & How To Use P-Max?
Brand Exclusion
Brand Keyword Vs Longtail Generic Keyword
AI Google Asset Generation...2024-04-0146 minThe PPC CaveGoogle Ads P-Max Campaign Best Practices 2024 I EP 9Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run?
Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024
Thoughts On P-Max
Why Run P-Max?
P-Max Is On All Platforms
Smart Shopping On P-Max
Max Conversions Vs Max Conversion Value
Product Listing Optimization
Revisit Your Search Campaign
P-Max Videos
P-Max...2024-03-251h 12The PPC CaveGoogle Search Campaign Creation: Full Walkthrough I EP 8Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Ryan discusses his process of creating a Google Search Campaign, full visual screen recording is on our YouTube channel.
Level of Intent
Interest Vs Presence Locations
Bid Strategy
Keywords
Ad Copy
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube...2024-03-181h 12The PPC CaveGoogle Ads Search Campaign Best Practices 2024 I EP 7Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we start our 2nd series, Which Google Ads Campaigns Should I Run?
Second episode of this series is: Google Ads Search Campaign Best Practices 2024
Why Utilize A Search Campaign?
Search Is the Original Campaign Type
GMC Suspended? Run Search While You Figure It Out
Google Ads Search Campaign For eCommerce
Google Ads Search Campaign For Lead-Gen
2024-03-1159 minThe PPC CaveGoogle Ads For Agency Vs Business Owner/In-House I EP 6Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we start our 2nd series, Which Google Ads Campaigns Should I Run?
First episode of this series is Google Ads For Agency Vs Business Owner/In-House.
Agency Side Google Ads
Client Side Google Ads
In-House Google Ads
Business Owner Google Ads
For any Google Ads related questions, email ThePPCCave@Gmail.com!
2024-03-0443 minThe PPC CaveHow To Win With Google Ads Series Recap I EP 5Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we recap our 1st series, How To Win With Google Ads.
Importance of Running Google Ads Ep 1
Time, Money, and Patience Ep 2
Where to Start With Google Ads Ep 3
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave2024-02-2632 minThe PPC CaveWhere To Start With Google Ads I EP 4Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our First Series, How To Win With Google Ads.
Today We Speak On Where To Start With Google Ads
-Define Google Ads Success
-Conversion Settings
-Campaign Structure
-Start With Best Sellers
-Keep It Simple
For any Google Ads related questions, email ThePPCCave@Gmail.com!2024-02-1940 minThe PPC CaveGoogle Ads Needs Time, Money, and Patience I EP 3Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our First Series, How To Win With Google Ads.
Today we talk about how Google Ads Needs Time, Money, and Patience.
-Time Equals Data
-Results Don't Come Overnight
-Google Ads Learning Phases
-Google Makes $59B In Advertising
-Adequate Budget
-Patience: Client Story
...2024-02-1237 minThe PPC CaveImportance of Running Google Ads I EP 2Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
For our 1st Series, How To Win With Google Ads, we talk about The Importance of Running Google Ads:
-Google Is The #1 Search Engine
-Google Search Volume
- Local Intent
-Measurability
- Ease of Access
-High-Intent Advertising
For any Google Ads related questions, email ThePPCCave@Gmail...2024-02-0531 minThe PPC CaveThe PPC Cave: Intro Episode I EP 1Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
In this episode we discuss:
-Who we are in the Google Ads industry
-What makes use credible
-Our unique spin on Google Ads
-What content to expect from us in the future
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave2024-01-2907 min