Genevieve Lehunt-Alderman - Podcast Details

Shows

Behind The Brand12 Things Every Entrepreneur Needs To Know with Kayla HoulihanSEASON FINALE EPISODE In this week's season finale episode, I welcome back the founder of Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12 pieces of advice for all small business owners! This chat is full of absolute gold and I had so much fun recording this motivational and actionable episode as a very special finale for the year! Wishing all Behind the Brand listeners a beautiful summer break - I will be back in the new year, fresh from maternity leave (eek!) with a new season of incredible entrepreneur interviews for you each we...2022-11-0156 min

Behind The BrandBon Maxie with Clare SpeltaSEASON FINALE EPISODE: This week is our final interview of the year, and we are going out with a bang! Clare Spelta began making handmade earring organisers from her home in 2015, while on maternity leave with her son. Fast forward 7 years, and her brand Bon Maxie has a cult following of customers whose lives are now that little bit more organised thanks to Clare's very handy products! In today's episode Clare talks all about the challenges that come from scaling a handmade brand, how to connect with your community to create brand fans, and how it feels to have 6-figure...2022-10-2549 min

Behind The BrandNimble Activewear with Vera YanIn this episode I am sit down with Vera Yan, one half of Australian activewear brand, Nimble which she co-founded with her childhood bestie Katia Santilli. Vera’s path into entrepreneurship wasn’t exactly linear, having studied commerce and taken on a law career in Sydney before taking a gamble on something she was truly passionate about, and creating a brand that reflected the lifestyle she was already living. In today’s episode we chat all things starting a business with a friend, the unglamorous start-up grind of markets and pop-ups, and how having a baby and returning to work really sho...2022-10-1837 min

Behind The BrandGlowDry Australia with Fiona DunneThere's not much I love more than a homemade to national stockist kind of business journey and this week's episode is exactly that! Fiona Dunne began her business career as a spray tan artist, then after one late night tanning session had her ah-ha moment that she just couldn't ignore. Founder of GlowDry Australia, Fiona has built her brand over the past four years from hand-making products in her kitchen, to securing national ranging in Priceline and boasting Kim Kardashian's spray tan artist as a brand fan and customer! Find out exactly how she did it in today's episode. Fi...2022-10-1153 min

Behind The BrandYes You Can Drinks with Tyler Martin and Sophie HeatleyIn a culture where having a drink with friends is the norm, how do you market a non-alcoholic alternative? That's exactly what I sit down and chat with this week's guests about. Tyler Martin and Sophie Heatley are the co-founders of Yes You Can Drinks, the award-winning non-alcoholic cocktail brand 'taking the piss out of drinking'. In this episode we chat all things starting a new brand in the food & beverage industry, what they would do differently, and how the mindset around drinking alcohol has really changed post-COVID. Find Yes You Can Drinks on IG @yesyoucandrinks and online y...2022-10-0447 min

Behind The BrandTrash to Treasured with Tina AbeysekaraWe are mixing things up a little this week, as I sit down with founder of Trash to Treasured, the incredible Tina Abeysekara. We sit down and chat all things turning a blog and social media page into a full time business, the power of personal branding and how to know what is content vs what is real life, and she gives us the insider tips and tricks on how small businesses can work effectively with social media influencers. Find Tina at @trashtotreasured and trashtotreasured.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-09-2856 min

Behind The BrandPrene Bags with Tammy GreenImagine launching a partnership with the Australian Open just four years after launch! Well for this episode's guest, that dream became a reality not just once, but twice. Entrepreneurial from a young age (hello selling Justin Bieber t-shirts on Ebay!), founder of Prene Bags, Tammy Green created a collection of neoprene bags that have earned themselves cult-status around the world. We sit down today and chat starting, scaling, smart partnerships and of course, share all the advice. Find Tammy on IG and TikTok @tammy___green and Prene on IG @prenebags and online www.prenebags.com Want mo...2022-09-2049 min

Behind The BrandPeppermint Grove & Moss St Fragrances with Hannah DruryWhen I say this episode is a must-listen, I mean it! Hannah Drury is the founder and owner of Peppermint Grove and Moss St Fragrances - major, MAJOR players in the home fragrance space. While her business may be valued in the tens of millions today, nine years ago Hannah was sleeping on a blow up mattress in her manufacturing facility to save money and be close to the business. In this episode Hannah shares it all - the ups and downs, the lessons, the advice and even insight into her business structures and finances, nothing is off limits! F...2022-09-1354 min

Behind The BrandBondi Blades with Ali ClarkeThis week's guest has taken the Australian beauty industry by storm, giving customers the option to bring what was traditionally a salon-only treatment into the comfort of their own homes. In this incredibly candid and down to earth chat, Ali Clarke, founder of Bondi Blades, talks me through the highs of lows starting a business during lockdowns, dealing with copycats - or as she calls them 'product validators', and how she was able to convince women all over the world to shave their face! Find Ali and Bondi Blades on IG @bondiblades and @aliclarke82 Want more Be...2022-09-0652 min

Behind The BrandMidnight Mischief with Tess NguyenGet ready to laugh and cry in today's episode! I sit down with the founder of Midnight Mischief personalised sleepwear, Tess Nguyen, who ditched her career in physiotherapy to take a gamble on buying a business from Gumtree - despite having absolutely zero business experience. When everyone was forced to stay at home during the Australian lockdowns of 2020-2021, Midnight Mischief flourished and Tess' gamble paid off big time! Find Tess and Midnight Mischief on IG @midnightmischiefsleepwear and TikTok @tessnguyen_ Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-08-3056 min

Behind The BrandRollie with Vince LebonTo last ten years in business is a massive achievement - but in fashion and footwear? Incredible! Vince Lebon spent years learning all he could about the footwear industry working for big name brands, before branching out on his own and creating cult footwear brand Rollie - inspired by his wife and her need for lightweight but fashionable shoes while travelling for work. From early days at the South Melbourne Market, to the world's biggest footwear store in Dubai, and a sneaky reality tv appearance along the way, Vince and Rollie are disrupting the footwear indus...2022-08-2350 min

Behind The BrandCardigang with Cat Bloxsom and Morgan CollinsWhen you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang. Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom and Morgan Collins who were looking for something to keep them connected and calm during Melbourne’s harsh Covid lockdown in 2020. Instead of baking sourdough, they decided to give knitting a go and with the help of YouTube, taught themselves how to knit. Their creations quickly caught the eye of family and friends and the idea for Cardigang was born. Cardigang now sells over 30 knit kits, from beanies and scarfs, to jumper...2022-08-161h 01

Behind The BrandFoundr with Nathan ChanWhat do Sir Richard Brandson, Tony Robbins, Marie Forleo and Emma Grede all have in common? Oh no biggie.. just that all these industry leading and disrupting names have been interviewed by this week's guest! Nathan Chan started founder in 2013, after realising that the newly emerging entrepreneur industry needed to do more to support its up and coming talent. With a top rated podcast, magazine with some of the world's best gracing the covers, and a vault of educational resources that teach entrepreneurs literally everything they could ever want to know - Foundr is taking the busi...2022-08-0947 min

Behind The BrandPR Toolkit: You NEED To Enter Business Awards!If there is one thing that you NEED to be doing as a small business owner, it's putting yourself forward for business awards! Not only are they usually free to enter, if you make it to the finalist list, the benefits are limitless. In this week's episode I talk you through which types of business awards you should be entering and why, and how to make the most of them! Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast or for more small business PR information find me @sunday.publicrelations 2022-07-1916 min

Behind The BrandPR Toolkit: Your Media Ready Media KitYou may have heard the term 'media kit' before and have no idea exactly what it means! In this week's episode I break down exactly what goes into a media-worthy media kit - something that ALL small businesses must have in their toolkit for PR success. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast or for more small business PR information find me @sunday.publicrelations 2022-07-1216 min

Behind The BrandPR Tookit: Is PR Really Worth It? How To Measure ROIWelcome to part four of my six-part PR Toolkit mini-series. This week I will be talking about how we can work out if PR is really worth the it, and how we can measure our return on investment for PR activity - whether that is DIY or using an agency. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast. For more small business PR inspiration find my mini-PR agency Sunday Public Relations on Instagram @sunday.publicrelations.2022-07-0512 min

Behind The BrandPR Toolkit: Product vs. Service Based BusinessesWelcome to episode three of my six-part PR Toolkit mini-series. This week I will be taking you through the difference in public relations approaches for both product-based and service-based businesses, and what you need to get yourself ready to start pitching! Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast. For more small business PR inspiration find my mini-PR agency Sunday Public Relations on Instagram @sunday.publicrelations.2022-06-2811 min

Behind The BrandPR Toolkit: Is My Business Too Small For PR?Just because your business is small, doesn't mean there isn't the perfect media outlet out there to tell your story. When starting out, focus locally and on industry media - your start-up story or new product may just be the perfect angle for them! As you grow, use the momentum of previous PR coverage to achieve your next win, and then the next, and the next. I cover this and more in this week's PR Toolkit episode. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-06-2111 min

Behind The BrandPR Toolkit: How Do I Get Featured On A Podcast?Welcome to the first of my six-part PR Toolkit episode where I share my PR insider tips and tricks on a range of topics from podcasting to pitching to media and getting your business winning awards. In this week's episode I talk you through my tips to getting featured on podcasts - something I have learnt a lot about over the past few years hosting shows and pitching my own PR clients to be featured on podcasts. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-06-1420 min

Behind The BrandAdvice Special: What Successful Entrepreneurs Want You To KnowIn need of a little motivation? Look no further! In this week's episode I pull together the best of the best advice from all of my guest this season, into one inspiring episode that will give you the extra boost you are looking for. A big thank you to everyone for tuning in each week this year to the podcast - it has been a pleasure bringing you interviews with some of Australia's most exciting entrepreneurs each week and I can't wait to be back with more after the mid-year break. Want more Behind the Brand...2022-06-0735 min

Behind The BrandFrom Bake to Broke: My Business StoryThis is the episode I wasn't sure that I could bring myself to record. I have hinted over the last year about my past business that I founded, and thought it was about time I sit down and tell the story - the good and the very bad. If there is any lesson people take from this episode, it's that it's okay to know when something (your business or other) isn't serving you anymore and that it's time to walk away. After everything that I made it through over the four years of my first business journey, the on...2022-05-311h 19

Behind The BrandKeep It Cleaner (KIC) with Laura Henshaw and Steph MillerFrom best friends to business partners, from an e-book to a global app, today's guests have been on one wild business ride! I sit down with co-founders of Keep It Cleaner (or KIC!) Laura Henshaw and Steph Miller to discuss their transition into business women at such a young age, the evolving growth of KIC and how even people at the very top of their game experience the dreaded imposter syndrome. Ready to try KIC for yourself? Use code BEHINDTHEBRAND for 1 month free! Find the girls on IG @stephclairesmith + @laura.henshaw and KIC @keepitcleaner Get your free KIC trial online at ht...2022-05-241h 10

Behind The BrandVida Glow with Anna LaheySkincare, from the inside. Ingestible beauty. Intrigued? So were we. 🤩 Anna Lahey took skincare deeper with Vida Glow, a brand specialising in active beauty solutions and ingestible supplements. These innovative beauty solutions were built from Anna’s passion for helping people discover real results. After her introduction to ingestible beauty was transformative, Anna wanted to share her results from marine collagen with the world — and the thousands of Vida Glow fans are SO happy she did. Find Anna on IG @anna.lahey and Vida Glow @vida_glow | www.vidaglow.com Want more Behind...2022-05-1743 min

Behind The BrandFrancesca Jewellery with Rachel VasicekWhat started for @francesca.com.au as a handmade jewellery stall at the Salamanca Markets over 10 years ago has exploded into one of Australia's most loved jewellery brands - worn by some of the country's biggest influencers and with booming online and bricks-and-mortar stores. Today I sit down with co-founder @rachelvasicek, who runs the brand with her sister @hannah.vasicek as she takes me through the last decade and what it really takes to start and scale a business with giving back as its core value. Shop the Francesca range online here: https://www.francesca.com.au...2022-04-2855 min

Behind The BrandTwoobs with Jess and Stef Dadon (How Two Live)From being two of Australia's most in-demand fashion bloggers, to launching their own footwear brand, pulling off epic PR stunts, almost walking away from it all but instead choosing to rebuild - Jess and Stef Dadon have had a roller coaster of a decade! Not just business partners, but also best friends and sisters, Jess and Stef, or as many people may recognise them as How Two Live, take me through their business journey from influencers to product based business owners and the challenges and lessons that come with this growth. Find Twoobs online at https...2022-04-1956 min

Behind The BrandStax with Matilda MurrayJlo. Lizzo. Megan Fox. Addison Rae. What do these celebs all have in common? All have been spotted wearing today's brand! I sit down with co-owner of Stax activewear, Matilda Murray as she takes me behind the brand of Australia's cult luxe activewear label. Find Stax on Instagram at @staxofficial_ and Matilda at @matilda_murray_ Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-04-1250 min

Behind The BrandBangn Body with Priscilla HajiantoniIn just three years, Priscilla Hajiantoni has achieved some BIG things. Bangn Body exploded onto the beauty scene in 2019, and within two years of launching had some big claims to fame - over $8million in sales and a product waitlist of over 50,000. And now? Well things just keep getting better - with a product launch into MECCA that sold out within 8 hours and an appearance on Forbes 30 Under 30, Priscilla isn't looking back. Find Priscilla on Instagram @_priscillalouise and Bangn Body @bangn.body Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-04-051h 02

Behind The BrandKeepCup with Abigail ForsythWhen I found out the brand we are chatting about today isn't just Australian-founded, but also Australian female founded, I knew I needed to get them on the podcast! KeepCup has done something that many brands haven't - and that is to create a whole new category and coin a new term for a product that is used worldwide. I sit down today with founder Abigail Forsyth to find out exactly how she did it! Find KeepCup on Instagram @keepcup Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-03-2937 min

Behind The BrandFernwood Fitness with Di WilliamsWhat does it take to build an iconic brand with success that spans decades? 33 years of hard work, that's what. In this episode I sit down with the incredible Di Williams, who founded Fernwood Fitness in 1989 and hasn't looked back since. Find Di on Instagram @diwilliamsofficial and LinkedIn @Diana Williams Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-03-2236 min

Behind The BrandThe Quick Flick with Iris SmitIs there a bigger flex than walking down the Shark Tank tunnel, pitching for investment, securing investment, turning it down, and then growing your own game-changing, 8-figure beauty empire on your own? Today I sit down and chat through this incredible journey with Iris Smit - founder and CEO of The Quick Flick and Beauty Fridge. tw: we discuss situations of domestic violence and family trauma towards the end of this episode. Find Iris online @irisjade and @thequickflick + @beautyfridge Want more of Behind the Brand? Find us on Instagram and TikTok at @behindthebrand.podca...2022-03-1548 min

Behind The BrandMr Yum with Kerry OsbornRemember when you would go on a restaurant's Instagram account to make sure you liked the look of a meal before ordering it? Australian tech start-up success story Mr Yum took this idea and grew it into a must-have for restaurants, especially in a mid-covid world where ordering via QR code has become the norm. Today I talk to Kerry Osborn, CXO of Mr Yum about what it really takes to found and scale a tech platform - and how it feels to raise almost $100million in investment! Find Mr Yum online at @mr_yum_ Want m...2022-03-0852 min

Behind The BrandEtoile Collective with Michelle HuHow do you go from sourcing products to help solve your own pain points when getting ready for a night out, to starting a hugely successful brand and moving to New York? That's exactly what I discuss with Michelle Hu today when I take you Behind the Brand of Etoile Collective. Find Etoile Collective at @etoilecollective on IG and TikTok and Michelle on TikTok at @michelleatetoile Want more Behind the Brand? Find us on Instagram and TikTok at @behindthebrand.podcast 2022-03-0140 min

Behind The BrandLeah Itsines & Mitch CaonToday I welcome an absolute powerhouse couple to the podcast who have launched successful brands in the food, supplement and now apparel industries! Leah Itsines and Mitch Caon are the hardworking duo behind brands BARE, Yes Please Health and Soli Sleep - and they are just getting started! I had the opportunity to work with Leah and Mitch a few years ago, and am so excited to share their incredible business journey with you in this episode! Find Leah and Mitch online @leahitsines @mitchcaon @bareguide @yespleasehealth @solisleep Want more Behind the Brand? Find us on Instag...2022-02-221h 02

Behind The BrandMoana Bikini with Karina IrbyHow do you turn customers into not just raving fans, but into an army of passionate and loyal ambassadors? Today I sit down with Karina Irby, founder of body-positive, feel-good bikini brand Moana Bikini and we chat all things design, manufacturing and building a community. Find Karina online @karinairby and Moana Bikini @moana_bikini Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-02-1539 min

Behind The BrandEqualution with Amal WakimToday I sit down with Amal Wakim - co-founder and owner of Equalution. With an industry leading, internationally loved nutrition app, Amal made her debut on the Forbes 30 under 30 in 2021 and hasn't looked back since. Find Amal online @amal.wakim and Equalution @equalution Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast 2022-02-0844 min

Behind The BrandNakedvice with Jessie Gargan and Sarah HananSEASON FINALE EPISODE How do you turn an idea between two friends, into a must-have brand with international distribution and a cult following? Nakedvice founders Jessie Gargan and Sarah Hanan take me behind the brand in this week's incredible chat!2021-11-2448 min

Behind The BrandOh My Vibes with Ty HodgsonDid you know that female pleasure products can't be advertised on social media? Neither did I. And when today's guest Ty Hodgson found this out for herself, she knew she had found her mission. Oh My Vibes is the feel-good, non-sleazy vibe company with a mission to normalise conversations around female pleasure. I fell in love with Oh My Vibe's incredible branding and when I heard Ty's story and passion, I knew I needed to interview her! Want more? Find @behindthebrand.podcast on Instagram 2021-11-0945 min

Behind The BrandDaily Blooms With Courtney RayThe word 'game-changing' gets thrown around a lot, but in the case of today's guest it couldn't be more accurate! Courtney Ray, founder of Daily Blooms turned the flower delivery industry on its head with her same day, daily arrangement business model. Starting with just 7 orders a day which she arranged herself in a storage shed, to over 1000 orders a day and an incredible team of professionals - Courtney's story of taking on an industry that needed a good shake up is incredible! Want more? Find us at @behindthebrand.podcast on Instragram 2021-11-0250 min

Behind The BrandThe Smoothie Bombs with Cinzia Cozzolino and Lana HooperHow do you turn a common problem into a first of it's kind product, scale to over 1000 stores Australia wide - and then completely pivot into an e-comm brand? This is exactly what I ask the powerhouse mother-daughter duo behind The Smoothie Bombs! Celebrating ten years in business this month, Cinzia and Lana are proof that unwavering belief in your brand and the willingness to put in the hard work - even while nobody is watching, are the key to ongoing success. Want more? Find us @behindthebrand.podcast on Instagram 2021-10-271h 03

Behind The BrandHow to Work With Glossy Magazines feat. Elise Wilson and Gabriella Del GrandeWould you love to see your brand featured in the pages of a glossy magazine? In this week's episode I am joined by Elise Wilson and Gabriella Del Grande, two of the incredible women of Are Media behind iconic titles such as Woman's Day, Who, New Idea, Take 5, That's Life and TV Week. We chat all about the world of magazines, what a day in the life looks like for them both, and they share their expert advice on how small businesses can work with magazines and score those coveted PR placements!2021-10-1242 min

Behind The BrandWhat Kind of PR is Right For My Business?In today's solo episode I am taking you through all the pros and cons of the different ways you can do PR as a small business owner- doing it yourself, hiring a freelancer and engaging an agency. Knowing how to get started is one of the biggest steps for any small business and there is no one-size-fits-all approach. In this episode I will help you decide which is best for you and your business!2021-10-0537 min

Behind The BrandBehind The Brand Toast Society with Alexandra BabyskaThis week's guest was inspired by a walk I took with my friends one morning - when 3/4 of them were wearing the same brand of puffer jacket, I knew I had to look into the brand! Alexandra Babyska is the co-founder of Toast Society who is taking Instagram (and wardrobes) by storm. In this episode we chat about all things growing an apparel brand, working with influencers, hosting launch events and the hurdles that come with scaling in the apparel industry. Shop with Toast Society online: https://toastsociety.com/ Follow Behind The Brand on IG @behindthebrand.podcas 2021-09-2851 min

Behind The BrandBehind The Brand: Plann with Christy LaurenceThis week we go Behind The Brand of Australian-grown tech startup Plann. Christy Laurence built Plann from the ground up, and has turned it into the best social media scheduling tool in the market. Christy takes us on the journey from coming up with the idea for Plann, swapping skills in order to build without funding, what it's really like in Silicone Valley and all the challenges she has faced along the way! Sign up to Plann: https://www.plannthat.com/ Follow Behind The Brand: @behindthebrand.podcast 2021-09-2146 min

Behind The BrandBehind The Brand: Tribe Skincare with Kayla HoulihanWhat do you do when you find a gap in the market while working as a beauty therapist? You create your own product line and test it on your customers, that's what! Today I'm joined by the founder of Tribe Skincare, Kayla Houlihan - who used her expert skincare knowledge, access to real life potential customers, and knack for business to create a brand that has become an Australian skincare phenomenon. Want to get your hands on a copy of my FREE Press Release Template? Leave a written review on Apple Podcasts, and send a screenshot via...2021-09-1547 min

Behind The BrandBehind The Brand Grief Journal with Jo BetzSEASON 1 FINALE EPISODE I couldn't think of a better way to end Season 1 of the podcast than with this week's heart-to-heart interview with my beautiful guest Jo Betz. For most of her career Jo has been a marriage celebrant, until an unforeseen tragedy turned her world upside down. If you or anyone you know is struggling with grief, you can purchase Grief: A Guided Journal online HERE 2021-08-111h 03

Behind The BrandBehind The Brand Bravery Co with Emily SomersWe are about to get very deep and meaningful in this episode. I am so thankful to my beautiful guest Emily Somers for sharing her story so candidly, it definitely was not an easy story to tell. You see, unlike a lot of entrepreneurs who start their businesses after seeing a gap in the market in their everyday life, Emily found the gap in the market for her brand Bravery Co while she was going through cancer treatment. I’ll let Emily tell you her story, and I am sure you will agree that Emily and Bra...2021-08-0355 min

Behind The BrandHow To Become A Paid Speaker In Your Industry with Suz ChadwickI am so excited to bring you this week’s episode with my brilliant guest Suz Chadwick. Suz is a branding, business and speaker coach - who is on a mission to teach female entrepreneurs to be bold and claim their space in their industry. Today we are chatting about becoming an expert speaker in your field, because in my opinion speaking - whether that be in person at events, on a panel or even on other people’s podcasts - is an amazing form of publicity or PR, that should absolutely be part of your brand strategy...2021-07-2750 min

Behind The BrandBehind The Brand Hero Packaging with Anaita SakarUsually my episodes are either a marketing lesson OR a behind the brand story, but today’s episode is a little bit of both and I absolutely love that. My guest is Anaita Sarkar, a serial entrepreneur who not only knows how to grow super successful ecommerce businesses, but is also one of my favourite people to follow on social media because of her business truth-bomb dropping content. Anaita is the co-founder of Hero Packaging, which, if you like online shopping you have most likely received your order in one of their signature compostable mailers. Hero Packaging is now a mu...2021-07-2050 min

Behind The BrandHow To Stop Giving A Fk And Put Yourself Out There with Kat JohnOne of the most common hesitations I hear as a small business PR is: i'm scared! Scared of what other people will think, scared of getting rejected. Don't worry, you're not alone. In today's episode the amazing Kat John, creator of the global ZEROFKS movement, teaches us how to get out of our heads and feel confident putting ourselves and our businesses out there. *Language warning for this episode* To find out more about Kat and the ZEROFKS movement visit: www.katjohn.com.au Follow Kat on Instagram here 2021-07-1339 min

Behind The BrandBehind The Brand The Sheet Society with Hayley WorleyLet me ask you a question - when you think of bedding, what do you think of? Well these days you think of beautiful colours and textures, Instagram worthy beds that you just want to dive in to and being able to mix and match your bedding to suit your personality and mood. But ten years ago? It was all stock-standard sets encased in plastic wrapping that you had to fork out an arm and a leg for without even being able to feel the fabric that you would be spending the night with. That’s where today’s gues...2021-06-2947 min

Behind The BrandHow To Create Massive Engagement Using Reels with Monique LombardoDoes the thought of filming a reel kind of make you want to crawl into a hole and hide? Well that was me before recording today’s episode. But after chatting to Monique Lombardo - founder of Socialista and co-founder of Rise With Reels - I felt so excited and empowered to start creating reels - even though part of me absolutely feels too old and uncool for it. As part of our deal I promised Monique that prior to this episode going live I would post at least one reel, and as a woman of my word I did...2021-06-2339 min

Behind The BrandBehind The Brand Mingle Seasoning with Jordyn EvansToday’s episode was an emotional one for me - it was the first - and hopefully only - time that I was brought to tears during an episode. I’m going to be completely real with you all here - the reason this episode was so emotional for me is that because my amazing guest Jordyn Evans from Mingle Seasoning, is a friend of mine from my food entrepreneur days. Both of our businesses grew in a very similar manner and on a similar timeline, however for me the journey just didn’t work out the way I desperately...2021-06-151h 04

Behind The BrandHow To: Write Good Words That SELL with Anita Siek from WordfettiYou know how some people are numbers people, some people are visual people and some people are words people? Well today’s guest is most definitely a words person - and not just any words person - Anita Siek is the founder of copywriting company Wordfetti - a company who believes in disruptive, thought provoking and engaging copywriting. Now if you don’t know what copywriting is, if you feel like you are totally NOT a words person, or if you want to be a words person but have no idea where to start, today’s episode is for you. Follow A...2021-06-0940 min

Behind The BrandBehind The Brand: Miss Amara Rugs with Alex Tanya-WellerI have been a follower of this brand for a while now, so having the opportunity to sit down and chat with the co-founder is incredibly exciting for me. With over $20million in annual sales, and almost 150k instagram followers, Miss Amara has turned the stale old rug industry on its head. No more buying rugs from dodgy old basement warehouses - Alex Tanya-Weller and her team have created an online home styling haven for their community, and the results of taking a risk and shaking up an existing industry speak for themselves. Alex takes me through the Miss Amara jo...2021-06-0148 min

Behind The BrandHow To: Get Featured In Mamamia with Tamara DavisI know for a lot of small business owners, PR is one of those things that we maybe-kinda understand what it is, but really have no idea how to do it. So for this reason, I am sitting down on this very chilly Melbourne morning with none other than Mamamia’s Head of Lifestyle, Tamara Davis. Not only is Tamara part of Australia’s largest women’s media brand Mamamia, but she has also cut her teeth in the media working for the likes of InStyle, Girlfriend, Total Girl, Harpers Bazaar and Grazia. With a resume like that, this epi...2021-05-2539 min

Behind The BrandBehind The Brand: Slick Hair Co with Mia PlecicToday's guest is an absolute legend in the world of eCommerce - having the magic touch when it comes to all things branding, marketing and turning quick-fix ideas into must-have products. So let me introduce you to Mia Plecic. Mia launched Slick Hair Co in December 2019 with the Slick Stick™ as the solution for her CRAZY baby hairs. Mia knew women all around the globe needed a solution for the same problem. Since then, the business has sky rocketed with over $1m in annual sales. You can see more across Mia’s socials @miaplecic...2021-05-1831 min

Behind The BrandHow To: Have An Epic Digital Launch with Steph TaylorHave you ever considered launching digital products? In today's episode I chat with digital product launch strategist Steph Taylor. Whether it’s starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry. She’s also the host of the Socialette podcast, with over 900,000 downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. Ready to be inspired? Let’s go! Want more? Follow @genevievelehuntalderman on Instagram for bonus and BTS content.2021-05-111h 02

Behind The BrandBehind The Brand: The Blow with Phoebe SimmondsGiven that this is episode one, I guess we haven’t met yet! My name is Genevieve, and I’m a full-time PR with a love for all things small business. After selling my food brand three years ago I could feel my heart pulling me back towards the world of small business, and what better way to get back into it than by chatting to amazing entrepreneurs every week, and calling it my side-hustle? Today’s guest is no exception to this. Phoebe Simmonds cut her teeth in the marketing industry working for some of the world’s...2021-04-2738 min

Pocket MoneyHow to plan a realistic wedding budget - #216Getting married isn't just a huge commitment between you and your partner, it's one of the biggest financial decisions you'll make in your life. While some couples budget and save to pay for their wedding, others go into debt to say 'I do'. There are ways that you can plan your perfect day without blowing your budget. To find out how, we chatted with Genevieve Lehunt-Alderman of the 'I'm Getting Married' podcast. Gen breaks down how to plan a realistic wedding budget, what you should splurge on and what you can DIY as well as the common m...2020-07-0131 min