Look for any podcast host, guest or anyone
Showing episodes and shows of

Geoff Livingston And Greg Verdino

Shows

No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessSmart Resilience for the AI AgeDr. Rebekka Reinhard and Thomas Vasek -- the team behind human magazine -- join CognitivePath founders Greg Verdino and Geoff Livingston for a provocative conversation about why smart resilience, ethics, regulation and responsibility are essential for creating a human forward future in the age of AI. Tune in for a deep dive into the philosophical and practical implications of AI on society, democracy, and our collective future. Chapters 00:00 Introduction 03:34 Smart Resilience in the Age of AI 07:09 Navigating Crises in a Complex World 11:03 Cultural Perspectives on Resilience 12:06 Global...
2025-08-1353 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB 62 - Navigating AI in Business: Integration, Leadership Challenges, and Future PerspectivesIn this episode of No Brainer, hosts Geoff Livingston and Greg Verdino discussed the evolving role of artificial intelligence (AI) in business with Mike Whitaker (Whit for short), Senior Vice President of Strategy Execution and Organizational Innovation at ICF Consulting. Whit shares his insights on fostering a culture of AI adoption and offers practical advice on navigating the challenges of integrating AI into business operations. The three discuss various aspects of AI adoption in the enterprise, including the need for both leaders and employees to engage with AI technologies to stay relevant. Whit details some of the...
2025-07-3053 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB61 - AI & The Tao of Jack MyersIn this thought-provoking episode, Greg Verdino and Geoff Livingston sit down with media ecologist, leadership expert, and author Jack Myers for a wide-ranging conversation on the intersection of AI, leadership, creativity, and Taoist philosophy. Drawing on insights from his latest book, The Tao of Leadership, Jack shares why 3,000-year-old Taoist wisdom might be the perfect guide for navigating today’s era of AI and exponential technological change. The conversation explores how principles like “leading by following” and “fusion flow” can help leaders move more fluidly through uncertainty, disruption, and accelerated innovation. Rather than building slow, rigid bridges to a futur...
2025-07-1651 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessThe Future of AI in Customer Service: Voice Reigns.In this episode of No Brainer, Greg Verdino and Geoff Livingston host Carson Hostetter, EVP & General Manager, AI and CX Solutions at RingCentral to discuss the evolution of AI in customer service. The company just launched AIR, short for AI Receptionist. AIR is a call center agent that intersects using audio technology. They dive into how AI agents like RingCentral's AIR are transforming the way businesses handle customer interactions, ensuring seamless, 24/7 service. Voice becomes a primary discussion point as the three debate the merits of voice as the primary human interface over text. Carson provides valuable insights...
2025-07-0151 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessTackling AI & Workforce Disruption - with the American Enterprise Institute's Brent OrrellDisclaimer: Portions of this episode experienced audio challenges and are of varying quality. Unintelligible sections were edited out.  In this episode of No Brainer, Geoff Livingston and Greg Verdino discuss the impact of AI on workforce displacement with special guest Brent Orrell, senior fellow at the American Enterprise Institute. They explore the challenges and opportunities posed by AI, how it affects different sectors, and the need for policy planning to support displaced workers. Brent, Greg and Geoff weigh the validity of news-generating outlier statements about dramatic AI workforce impacts. Then they discuss Brent’s upcoming pap...
2025-06-2539 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB58 - The Future of AI in Associations with ASAE award winner KiKi L'ItalienBig Red M executive VP, Association Chat Founder, and 2025 ASAE Academy of Leaders Award winner Kiki L’Italien joins Geoff Livingston to discuss the evolving landscape of AI in the association sector, touching on its opportunities and challenges. Despite the hype around AI's potential to replace jobs, both agree that associations are more likely to benefit from AI in terms of improved efficiency rather than job losses. KiKi and Geoff talk about the importance of trust, the impact of AI on jobs, and the need for better understanding and utilization of available technologies. They also to...
2025-06-1148 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB57 - AI on the Org ChartThe impact of AI on jobs is back in the headlines. Geoff Livingston and Greg Verdino took to LinkedIn Live to weigh in on the truth behind the hype—what’s really driving layoffs, how leaders should respond, and why reimagining work is the only path forward. They discuss the complex relationship between AI and job loss, exploring the economic pressures that lead to workforce reductions, and the impact of the AI hype cycle. They emphasize the need for organizations to reimagine work in the age of AI, highlighting the importance of leadership adaptation and the integration of h...
2025-05-2847 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB56 - The Lead Industrial Complex Is DeadIn this episode of No Brainer, Geoff Livingston and Pete Erickson discuss the evolving landscape of lead generation and marketing strategies in the age of AI. Pete declares that the lead industrial complex is dead, with AI and eroding customer trust dramatically impacting demand generation. As an owner of AI event company Modev and consultant, Pete is experiencing these changes firsthand. Pete and Geoff explore how traditional methods are becoming less effective, the importance of building genuine relationships, and the future of events in fostering human connections. Pete shares insights on the challenges faced by marketers and...
2025-05-1435 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessAddressing Misinformation and Disformation in the Age of AIIn this episode of 'No Brainer,' hosts Greg Verdino and Geoff Livingston dive into the critical issue of misinformation and disinformation in the digital age with entrepreneur Britt Bischoff. They discuss the rapid evolution of AI and its impact on information integrity, defining key terms such as misinformation, disinformation, and malinformation. Britt, who has an extensive background combatting AI disinformation, shares insights on the role of algorithms in shaping public narratives, the challenges of combating false information, and the importance of media literacy. Britt, Geoff, and Greg also discuss the economic and reputational risks for brands...
2025-04-3040 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB54 - AI in Media, Music and More with award-winning journalist Lindsey MastisIn this episode of No Brainer, Greg Verdino and Geoff Livingston welcome Lindsey Mastis—an independent journalist, keynote speaker, and AI enthusiast. Lindsey shares her perspective on the positive potential of AI, drawing on her background in journalism and her latest work, including a mini-documentary exploring how AI is reshaping the music industry.The conversation dives into why general public adoption of AI still lags behind its rapid technological advancement. Lindsey, Greg, and Geoff explore the trust gap, the role media plays in public education about AI, and the ongoing dominance of ChatGPT in th...
2025-04-1646 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB53 - Making Human-Friendly AI Decisions with Tech Humanist Kate O’NeillIn this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with Kate O'Neill about leadership, human-friendly AI decision making, and her new book What Matters Next. Kate is the founder and CEO of strategic advisory firm KO Insights, host of the Tech Humanist Show, a highly acclaimed global keynote speaker, and a four-time business author. Her work has earned her a coveted spot on the Thinkers50 Radar in 2020 and she was shortlisted for the Thinkers50 Digital Thinking Award in 2023.Drawing on the key themes from her latest book and her wider...
2025-04-0246 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB52 - AI for Kids. AI for Everyone - with AI and data literacy expert Amber IveyAiDigiTales creator and AI for Kids podcast host Amber Ivey joins Greg Verdino and Geoff Livingston to discuss the significance of AI literacy for children, the role of data in AI, and how governments can use AI effectively. The conversation elaborated on the importance of educating children about AI, the practical challenges that governments face with data accuracy, and the future of AI in the public sector.Additionally, Amber shares her insights on creating an AI playground for government agencies and the significance of parental knowledge in guiding children through AI technologies. Amber, Geoff and G...
2025-03-1951 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB51: What Do Scrapple, Margaritaville, and the 2024 Election Have in Common? Advocacy AIHarnessing AI and Data in Advocacy featuring Tom Spencer from AdvocacyAIGet ready for a fascinating discussion about how AI is impacting the political advocacy space with Tom Spencer, CEO and Founder of AdvocacyAI. In this episode of the No Brainer Podcast, Tom, Greg Verdino and Geoff Livingston dive into explore topics ranging from the role of AI in advocacy, effective data utilization, and the human element in political communication.The conversation included a fascinating segment on using AI for political micro-segmentation and personalization were a major factor in...
2025-03-0546 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for Business"AI is Underhyped." The Future of Marketing with Shiv SinghAs a CMO and serial marketing innovator, Shiv Singh has been on the forefront digital change for decades. So, when he says that AI is underhyped, marketers might want to pay attention.In this 50th (50th!) episode of No Brainer, Shiv joins hosts Geoff Livingston and Greg Verdino for a power-packed conversation about AI’s transformative potential and the future of marketing in an AI-driven world.For marketers who want to remain relevant, Shiv emphasizes the importance of adapting quickly, embracing AI tools, and developing uniquely human skills to th...
2025-02-1952 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB49: Cleaning Up Sloppy AI ContentIn this episode of 'No Brainer,' Greg Verdino and Geoff Livingston are joined by Nina and Steven Moss, co-founders of Mendit.ai, to address the growing influence of AI on marketing and content creation. They discuss the positive and negative impacts of AI-generated content, the importance of maintaining authenticity, and how technology can be used to detect and limit the spread of fraudulent reviews and misinformation.Takeaways AI is creating a lot of synthetic content that can pollute digital ecosystems. The social impact of AI-generated content wasn't fully considered during its rollout. ...
2025-02-0544 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessIt Takes a Community… AI for Associations with Higher Logic CTO Conor SibleyIf data is gold, then the domain-specific data in membership and customer communities is platinum.In this episode of No Brainer, CognitivePath’s Greg and Geoff discuss the high-potential intersection of community, content, and AI with Conor Sibley, CTO of Higher Logic – an industry leader in cloud-based engagement platforms for associations and enterprises.They explore the challenges and opportunities presented by AI, particularly in the context of community knowledge, data governance, and operational efficiency. The conversation highlights the importance of leveraging community insights, ensuring data quality, and the transformative potential of AI agen...
2025-01-2238 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessAI Trends Heading Into 2025 with Greg KihlstromIn this episode of The No Brainer Podcast, Geoff Livingston hosts Greg Kihlstrom, an expert in agile work, marketing, and AI. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI's potential while minimizing disruptions and enhancing cross-departmental cooperation.00:00 Introduction and Greg Kihlstrom’s Background01:29 State of AI and Its Business Implications02:21 The Importance of Agile in AI Implementation03:28 Challenges and Misconceptions in...
2025-01-0835 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB46 - 4 Perspectives on Government AIIn this special episode of No Brainer, we are sharing four interviews Geoff Livingston conducted with brand experts at the recent GovAI Summit. Our speakers join us from Adobe, Abt Global, Zoom and Avaya, and discuss the state of federal, state and local adoption of AI technologies.Conversations include the adoption of image, video, and text generative AI, ethical AI to serve citizens, taxpayers and other consumers of digital government services, how improved generative AI is continuing to improve video meeting experiences, and state and local AI adoption. Join Geoff on the media stage...
2024-12-1853 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB 45 - From RFPs to Revolution: How AI is Transforming Federal Operations with Sanjeev PulapakaIn this episode of 'No Brainer,' Greg Verdino and Geoff Livingston host Sanjeev Pulapaka, Principal Solutions Architect at AWS and lead author of 'Empowering the Public Sector with Generative AI.'They start the conversation with a discussion about how the Trump Administration will likely deregulate AI guidance, further increasing the speed of adoption in the federal sector. Then three take a deep dive into the impact of generative AI on government operations, its potential to streamline tasks like RFP creation and data management, and the role of AI in improving productivity and se...
2024-12-0445 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB44: Leading & Learning in the AI Era, with executive advisor Lisa NirellIn this episode, Greg and Geoff welcome Lisa Nirell to discuss the evolving landscape of AI and its implications for organizations.Lisa helps mindful leaders cultivate healthy companies and careers. Organizations such as AARP, Alliance Bernstein, CoStar Group, and Hilton hire Lisa to navigate high-stakes transitions. She’s a two-time author, growth strategist, executive coach, open water swimmer, and meditation student.Be sure to check out her books: EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company" and The Mindful Marketer: How to Stay Present and Profitable in a Dat...
2024-11-2049 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB 43: Can AI Be Empathetic? with AI entrepreneur and author Gam DiasIn this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with guest Gam Dias to explore the intersection of AI and customer service. They discuss the cautious optimism consumers have towards generative AI, the importance of maintaining human interaction in customer service, and the long-term implications of automation in business. The conversation highlights the need for businesses to balance efficiency with empathy, ensuring that technology enhances rather than replaces the human touch. They also delve into the accountability of AI decisions and the strategic thinking required for successful implementation of AI in organizations.
2024-10-2353 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessElementary, Dear Watson, with IBM's Kait ArnoldIn this episode of the No Brainer podcast, Geoff Livingston and Greg Verdino are joined by Kate Arnold, a senior AI and watsonx technical specialist at IBM and adjunct professor at Fairfield University and Columbia University.They discuss the current state of AI and its impact on consumers and businesses. They also explore the importance of strategic implementation, change management, and employee education in AI adoption. The conversation touches on the role of AI in various industries, such as healthcare and finance, and the potential for rapid innovation in these areas. And of course...
2024-10-0947 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessCracking the AI Conundrum with Rex BriggsIn this episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino welcome Rex Briggs, chief ai officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation. The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, 'The AI Conundrum', emphasizing the need for businesses to adapt and embrace AI while being mindful of...
2024-09-2549 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessAI Impacting the Digital Content EcosystemIn this episode, Greg and Geoff are joined by Stephanie Pereira, the COO of Astral AI. They discuss the impact of AI on the digital content ecosystem and the challenges and opportunities it presents. The three discuss the exponential increase in content and how AI is making it easier to scale. Immediate impacts include the importance of maintaining quality and relevance in AI-generated content, understanding the role of AI in personalization, and the need to balance human touch and machine in content creation.The conversation explores the need for organizations to define workflows and...
2024-09-1142 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessBig Tech Winners and Losers in the AI Hype BubbleThis fun end-of-summer podcast features Nick Unger, Managing Partner, AlterityAI in a follow-up conversation about the AI hype bubble and its potential impacts on enterprise adoption.  Nick, Geoff, and Greg discuss some of the winners and losers of the generative AI bubble (28:52), but before they get there, they discuss what long-term impacts AI hype will have on businesses. Nick argues that while we may not be approaching artificial general intelligence, the power of generative AI is just beginning to be tapped and to market it Silicon Valley companies will keep promoting roadmap goals. The ho...
2024-08-2839 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessIs There an AI Bubble? (With InfoTech Marketing AI analyst Shashi Bellamkonda)Is there an AI bubble and if so what does it mean to businesses? Geoff Livingston and Greg Verdino discuss the AI bubble with guest Shashi Bellamkonda, Principal Research Director, Marketing & AI Research and Advisory for Info-Tech Research Group.The three explore a hype wave or a bubble in the AI industry and the challenges faced by companies that have overinvested in generative AI. They also discuss the role of OpenAI and its missteps in managing consumer expectations. The conversation highlighted the importance of practical applications and the need for critical thinking when it...
2024-08-1441 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessChatGPT is the Excel Spreadsheet for Generative AIIn this episode of No Brainer, Geoff is joined by successful serial entrepreneur Andre Yee, Founder and CEO of Tiga AI. They have a great conversation about the future of AI and its impact on sales and marketing.Andre brought his wisdom, offering insights like, “ChatGPT is the Excel spreadsheet of generative AI.” ChatGPT is a powerful tool, like Excel. But it takes more than a tool to realize true productivity gains. Real results require that companies invest in task- or process-specific AI solutions.In another key insight, Andre dropped a bomb, offering that “Generative AI has...
2024-07-3135 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessSeparating AI Hype from HopeIn this special episode, the AI Knowhow podcast team – Knownwell CEO David DeWolf, CMO Courtney Baker, CPO Mohan Rao, and CSO Peter Buer – take over the No Brainer podcast to dive into how to decipher AI hype and (perhaps) overambitious hope.Is AI poised to solve all of humanity’s problems? Or are we headed for a tech-driven catastrophe? This episode of AI Knowhow dives into the polarizing world of AI hysteria to separate the hype from the hope.Courtney, David, and Mohan break down where AI has been overhyp...
2024-07-1735 minAI Knowhow
AI KnowhowStriking the Balance between Creativity, Relationships, and AIEver wondered how AI is reshaping the marketing landscape and the balance between creativity and relationships? In this very special episode, we play a conversation that our very own Courtney Baker had on No Brainer, a podcast hosted by Geoff Livingston and Greg Verdino about marketing and AI. Courtney, Geoff, and Greg explore the balance of AI's capabilities in marketing, discussing the limitations of AI-generated content and the enduring value of human creativity. Hear about the challenges and opportunities for mid-market companies to harness AI, and why it's a moment for these businesses to lean...
2024-07-1550 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessThe Human Touch in AIIn this conversation, Geoff Livingston interviews Lisa Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza Adams and Geoff Livingston touch on the rise of PR, the importance of creating personalized and engaging experiences on websites, as well as the need to diversify marketing strategies beyond relying solely on search engines. Finally, they explore the role of brands in elevating the customer experience and building trust in AI, and how Apple may lead...
2024-07-0143 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB34 - Get to know the CognitivePath AI Maturity ModelOn today's No Brainer, Greg and Geoff serve up a power-packed two-topic episode. In the first half, they dig into the AI Maturity Model they just released at their AI consultancy CognitivePath. Incorporating inputs from 100+ enterprise AI decision-makers, the maturity model lays out five stages and seven paths to take any organization from AI zero to AI hero. Greg and Geoff discuss why they feel the market needs a comprehensive maturity model and how business leaders can benefit from knowing where they stand.In the second part of the show, they guys switch gears and talk about...
2024-06-1942 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessAI Mythbusters: No, You're Not Behind (Yet!)On today's episode, Greg is joined by Jennifer Ives -- a seasoned leader working at the intersection of business and technology, an in-demand AI advisor to C-suite executives, and all-around big thinker.  Together, Jennifer and Greg set out to bust some AI myths. Is your organization really falling behind? Is everyone else already using AI? And isn't "everything" AI these days, anyway? Does AI literacy matter for line-of-business leaders? Are ethics important? And a whole lot more.Tune in as they discuss the current state of AI adoption in organizations. They highlight that only a smal...
2024-06-0548 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB32: The "Guilded" Age of Marketing AIIn today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing.The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of implementing AI in marketing. The conversation ranges from personalization and creative optimization to the ways AI can level the playing field for small businesses and wh...
2024-05-2252 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessStriking the Balance Between Creativity, Relationships, and AIKnownwell CMO Courtney Baker joins Greg and Geoff to discuss the role of AI in marketing and professional services. The three discuss the importance of leveraging AI to enhance professional services companies' capabilities and relationships. Courtney emphasizes the value of relationship data in professional services and how AI can help organizations gain actionable intelligence to proactively engage with clients and prevent churn. The discussion also touches on the evolving business models of agencies in the age of AI, with Courtney, Geoff, and Greg agreeing that the traditional hourly billing model is outdated and that agencies mu...
2024-05-0851 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB 30 - Addressing the AI Hallucination ProblemSpecial guest Eyelevel.ai CEO Neil Katz joins Geoff and Greg to discuss generative AI's hallucination problem. Large language models' (LLMs') propensity to hallucinate in their answers represents one of the biggest barriers to enterprise adoption. Eyelevel boasts a 95% accuracy on private instance responses by using its APIs and tools to prepare proprietary data for LLM consumption.The trio dives into the LLM marketplace, including discussions about why brands choose to implement a private instance, how the LLM market has evolved, and what causes the hallucination problem. Then, they discuss the enterprise data problem and how retrieval au...
2024-04-2449 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB29 - On the Front Line of AI ImplementationOn today’s episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It’s no surprise that they’re implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more sophisticated AI business use cases driven by proprietary data.In today’s conversation, we cover everything from why even 15 minutes of AI per day will put individual performers ahead of the pack to whether it’s worth paying attention to the hype a...
2024-04-1045 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB28: Mailbag Episode – Educating Teams and AI SelfiesIn this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week's guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people prefer fake AI-generated images of themselves and the potential impact on corporate recruiting. And they delve into the topic of AI marketing ethics and the need for marketers to prioritize ethical considerations in their work.The conversation covers the importance of making small improvements, the need for respo...
2024-03-2857 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB27 - Marketing, AI & EthicsOn this episode of No Brainer, we're joined by Paul Chaney. Paul is the editor of the AI Marketing Ethics digest -- a newsletter that explores the intersection between marketing and (you guessed it) ethical AI. Paul is a digital marketing veteran who was drawn to the subject of responsible and ethical AI when he saw how how few of the marketers who are racing to adopt generative AI tools are having serious conversations about key ethical issues like bias, fairness, human rights, and even environmental impact. He launched his newsletter to close this gap, and has been engaged...
2024-03-1358 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB26 - AI Hype is Dead. Long Live AI!Yahoo! Finance found that executives are only half as likely to mention AI on their earnings calls. Research from BCG found that enterprises aren't as enthusiastic as they used to be about generative AI. Even Sequoia Capital -- a major investor in AI startups --- has argued that the majority of AI tech companies are struggling to nail their value proposition. And all of this is happening as researchers find that OpenAI's ChatGPT plagiarizes its training data 70% of the time and Google's latest releases amount to a series of self-inflicted wounds.AI -- and generative AI in...
2024-02-2854 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB25 - The End of Third-Party Cookies. Is AI the Answer?In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and -- of course -- the need for a strategic approach to data, marketing, and AI.What to Listen For00:00 Introduction and Setting the Stage09:00 How Google's Deprecation...
2024-02-1446 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB24 - Brand FakesTaylor Swift is taking over the world... Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands.In the second part of the show, the guys flip the script to look at how some brands are using the same technology behind deep fakes to put synthetic spokespeople to work for their own marketing purposes.What to Listen For:00:00 Intro05:10...
2024-01-3153 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB23 - CES Takeaways for MarketersGreg Verdino and Geoff Livingston, principal analysts from CognitivePath run down the most important AI news stories from this year's Consumer Electronics Show and give their take on what they mean for marketing decision-makers.Correction: During this episode, Greg refers to the FTC banning Walgreens from using facial recognition technology for five years. He misspoke. The correct retailer is Rite Aid. https://www.ftc.gov/news-events/news/press-releases/2023/12/rite-aid-banned-using-ai-facial-recognition-after-ftc-says-retailer-deployed-technology-without Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-01-1953 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB22 - 2024 AI Predictions with special guest Jeremiah OwyangIt's our big year-end blow-out! For this episode, we're joined by AI expert extraordinaire, Jeremiah Owyang, as we each make three bold predictions for AI in 2024. Anyone who knows Jeremiah knows that he's made a career out of being a step or two ahead of just about everyone else when it comes to making sense of the intersection between business and technology. For anyone who doesn't know him, Jeremiah is a long-time industry analyst turned entrepreneur and venture capitalist whose Llama Lounge events have become must-attend soirees in Silicon Valley's AI startup scene.Geoff and Greg first...
2023-12-1352 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for Business2023: The AI Year in ReviewA year! That's right -- it's been a full year since ChatGPT came onto the scene and sent the world into a tizzy over generative AI. To celebrate the occasion and because 2023 is winding down, Greg Verdino and Geoff Livingston taking a look back at the "Year of AI." What trends, tech, big news, and boo-boos caught and kept our attention during a year that was (shall we say) eventful? Listen or watch this pipin' hot episode of No Brainer to find out.As a bonus, you'll also find out why Geoff regrets buying a fancy new...
2023-11-2939 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB20 (Special Episode) - Sam Altman Out at OpenAI?Around mid-day on Friday, November 17, Sam Altman -- the high-profile CEO of OpenAI -- was fired without notice by the organization's non-profit b0ard. CTO Mira Murati was elevated to interim CEO, president Greg Brockman lost his own board seat and subsequently quit, and several senior AI researchers resigned too. Word on the street is co-founder and chief scientist Ilya Sutskever was the man behind the moves and put the debate between speed vs safety, profit vs purpose at the heart of the decision. Or was it rumors that Altman was planning a new AI company and hadn't been...
2023-11-1935 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB19 - OpenAI GPTs. Golden Eggs? Or Rotten Eggs?At their first-ever DevDay, OpenAI announced GPT-4 Turbo with a massive new context window, training data through April 2023, and more cost effective API calls. But the news that most marketers latched onto was the launch of GPTs – a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home. And then share that creation with others on ChatGPT paid plans (and eventually through a GPT store).With a week or so of thinking and tinkering, Greg and Geoff offer up their ta...
2023-11-1558 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB18 - Picture This! The State of AI Image GeneratorsThis one's for the photographers, the artists, the agency creative directors, the designers, and anyone who likes to dabble with visual creativity.We go deep into the rapidly evolving world of AI image generation. What might have seemed like a two-horse race between Midjourney and Stable Diffusion is now a four-horse (or more!) race in which major players like Adobe and OpenAI are betting on easy access and massive distribution to compete against quality. Listen (or watch) as we run down some of the latest news and developments in AI image generation, and discuss (even d...
2023-11-011h 09No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessMaking Marketing AI FunIn this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contests with AI works for brands.It’s a fun concept. The three dive into how it works for brands, why brands might be motivated to experiment here with AI first, some of the cool things creators have already done on the beta platform, and much more. T...
2023-10-1859 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB16 - Fact or Fiction? Making Sense of the AI Hype MachineEvery week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT's multimodal features to Amazon's billion-dollar bet on Anthropic and everything in between. But let's pump the brakes for a second.In today's No Brainer, Greg Verdino and Geoff Livingston digest some of last week's big announcements -- and warn marketers (and AI enthusiasts in general), let's not forget to question the narrative. How much of what Big AI announces is real innovation, and how much is just hype amplified by media and influencers? It's like a flashback...
2023-10-041h 09No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB15 - Mr. AI Goes to WashingtonEpisode 15 looks at the U.S. government’s efforts to regulate the AI industry. Marketing professionals may want to closely monitor the rapidly evolving landscape of AI regulation.Greg and Geoff begin by discussing last week’s U.S. Senate hearings that garnered plenty of media attention but resulted in no concrete action.Despite the White House's anticipated executive order on AI and voluntary commitments from 15 companies to uphold safety and security standards, there is a general perception that legislative efforts are lagging due to concerns over stifling AI development. Meanwhile, the European Union has made...
2023-09-1857 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for Business10 Barriers to Marketing AI SuccessIn this hard-hitting episode of No Brainer, Greg Verdino and Geoff Livingston talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on possible actions marketing leaders can take to overcome these obstacles and find success with AI.What to Listen For: the 10 Barriers 00:00:00 Start00:06:00 #1 Tactical Thinking - A lack of strategy and/or failing to tie AI to that core marketing or business strategy to achieve...
2023-09-061h 20No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB13 - AI and its Impact on Content MarketingBefore we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on Feedspot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support!On to lucky Episode 13. This one’s for the Content Crusaders.Generative AI continues to impact the content marketing profession at all levels. This week’s episode looks at two larger dynamic trends: 1) How OpenAI’s recent web crawling move and plugin marketplace speak to the value of content; and 2) Content Marketing Institute’s recent state of the industry survey which reveals how marketer...
2023-08-241h 02No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB12 - The No Brainer Big MAICON DebriefAnyone who follows the marketing AI scene knows MAICON -- the Marketing AI Conference, hosted by Paul Roetzer's Marketing Artificial Intelligence Institute. So, this year, Geoff decided to visit Cleveland, Ohio to check it out. In today's episode, Geoff shares his perspectives on the event, the speakers, his key takeaways, and (of course) the snacks. Even better, he brought a friend onboard: Our first guest co-host evah, Silicon Valley marketing maven Melinda Byerley to share her thoughts too. Her presence alone exponentially upped the No Brainer (erm) brainpower. Her take on MAICON and the current and future s...
2023-08-091h 11No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB11 - Is OpenAI Losing Their Lead? Lawsuits! LLaMas!OpenAI has been a recurring character in this podcast series, but we've resisted the urge to devote a full episode to the company and their blockbuster ChatGPT tool and GPT algorithms.Well folks, the time has finally come! But it might not be what you were waiting for. Instead, we're looking at claims that ChatGPT and GPT-4 might be suffering from degraded performance, at a time when OpenAI is being battered with a litany of lawsuits, and competitive LLMs are gaining steam.Is OpenAI losing its lead in the race for generative AI domination? Hear...
2023-07-261h 03No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessChatGPT is NOT a Marketing Use CaseThe marketing conversation about AI seems to be stuck in the land of "tools and tactics." And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there's so much more to generative AI. And there's an entire world of "traditional" predictive AI beyond today's generative darlings. But to get the most out of AI for your organization, you need to start thinking in terms of well-defined, strategic use cases that address real business or marketing needs -- and deliver real, measurable outcomes.In today's episode of No Brainer, Greg and...
2023-07-121h 02No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessFocusing In On AI VideoIn today's episode, Geoff and Greg zoom in on the rapidly evolving AI video space.The Black Mirror kicked off its sixth season with an episode called "Joan is Awful" which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in the real world, marketers are already experimenting with the first generation of generative AI video tools. So, if you're looking to wrap your head around what's happening, how to get started, and why use cases aren't nearly as dystopian as the Black Mirror...
2023-06-211h 09No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessThe Smart Marketer's Guide to Surviving the A.I.pocalypseWe know! We know! We know! You're getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it's a topic too big to ignore. That's not to say we believe there's an imminent threat of mass annihilation. But we do think it's crucial for marketers to understand what's really going on with the "risk and regulation" narrative Sam Altman and others are spinning because its driving FUD, FOMO, conversation, and...
2023-06-0657 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessWhat Every Marketer Needs to Know About Implementing AIGeoff Livingston and Greg Verdino are back for lucky Episode 7 -- and it's almost like two episodes in one.For today's big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use cases and governance, human agency, and why trust sits at the center of any successful AI implementation. This alone is worth the price of admission.But there's so much happening in AI that before they even get to the...
2023-05-241h 15No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessWill AI Take Your Job?While "The Godfather of Artificial Intelligence" turned AI doomer, Geoffrey Hinton, is on the media circuit warning that some future super-intelligence may eradicate humankind, Geoff and Greg set their sights on a near-term risk that's on every marketer's mind: Is generative AI coming for our jobs?In this "ripped from the headlines" episode, Greg and Geoff consider forecasts about AI's impact on the future of work. They take a look at some of the ways AI is stripping value from companies, factoring into hiring freezes, and sending writers to the picket line. And they go deep into...
2023-05-101h 01No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessCome On, Elon. And You Can't Spell Advertising Without A and I.In today's power-packed episode, Greg Verdino and Geoff Livingston rant about "X" -- Elon Musk's entry into the generative AI race -- just weeks after he signed the controversial "AI pause letter" that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that's trained on tweets? And could X become the "everything app" we never even knew we needed?Then, Greg and Geoff switch gears to talk about the implications of AI in ad world. Inspired by a great article at FastCompany...
2023-04-2648 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB4 - AI Ethics: Humans Strike BackToday’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to rein in the use of generative AI. Geoff and Greg explore all of this and more, as they ponder whether humans are striking back against runaway AI productization. Geoff shares his thoughts on the seven essential elements for corporate responsible AI policy, the guys discuss some practical ways to keep AI from going off the...
2023-04-121h 00No Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB3 - Adobe Enters the Fray, ChatGPT Plugins Change the Game00:00 Intro 00:28 Welcome to the pod 01:03 Adobe unveils generative AI 09:51 Incumbents vs startups: Who will win? 15:58 Marketers, get serious about strategy 27:08 ChatGPT Plugins: an App Store moment 31:35 What Plugins mean for media and marketers 41:55 Brainer: Going from “ooh shiny” to strategic 43:05 No Brainer: Check out Bard and Poe 47:07 Wrap up   Visit https://nobrainerpodcast.com for complete show notes including links to all the resources mentioned in this episode. Learn more about your ad choices. Visit...
2023-03-2949 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB2 - GPT-4 is Here, Salesforce and Hubspot Put AI InsideIn this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects.   All of this leads Greg and Geoff into a conversation about why it’s so important for Chief Marketing Officers to take ownership of the decisions their organizations are making about how AI is woven into various communications workflows, and why now is the time...
2023-03-2041 minNo Brainer - An AI Podcast for Business
No Brainer - An AI Podcast for BusinessNB 1: Fiat and Kia Launch ChatGPT Use Cases, AI Shake Up Coming to the PR SectorIn the premier episode of No Brainer, Greg and Geoff discuss Fiat and Kia adopting ChatGPT for showroom and user support, respectively. They discuss what they like about each use case and touch on AI ethics.   Then they dive into a new tool – PRprophet.ai – that has the potential to reshape media relations and challenge the typical PR agency’s model. Discussions include a long-term view on all agencies’ models and the need to move away from hourly billable rates as AI-augmented workflows aim to reduce the time it takes to get work done.  
2023-03-1341 min