Shows
Mortgage Marketing Radio10 Loans per Month, 30-Hr Work Week. Here's the SystemWhat if 10 loans a month — not 30 — was actually the goal?Sam Abazari has coached over 120 loan officers. His LOs average doubling their business every three months. His top producer closes 30 loans a month. And his branch does $250 million a year.But his argument? The sweet spot is 10 loans a month, one assistant, 25-35 hours a week, and 200-300 bps margin.That's the formula for financial freedom, time freedom, and mental bandwidth — all three at once.In this episode of Mortgage Marketing Radio, Sam fills in for Geoff Zimpfer (who is battling cancer...
2026-03-0640 min
Mortgage Marketing Radio$93M Producer Reveals His Scripting & Referral PlaybookWhat does it take to close 230 purchase units in your first year as a loan originator? For Andy Beigel, it started with one obsession: practice. While every other LO chased refi money in 2020, Andy was cold-calling realtors on Zoom — building a purchase pipeline from scratch. By year-end, he had 230 units. By 2025, he had $93M in personal production and a $250M branch he built from zero in Columbus, Ohio. In this episode, Andy breaks down: → His word-for-word rate objection rebuttal → The first 30 seconds of every intake call (scripted — every time) →...
2026-02-2633 min
The Way with Dino KatsiametisFive-Mile Famous: Geoff Zimpfer's Blueprint for Becoming the Go-To Mortgage Lender in Your MarketWhat if the fastest way to grow your mortgage business isn’t more cold calls… but becoming so well-known in your local market that business comes to you?In this episode of The Way with Dino Katsiametis, Dino sits down with Geoff — veteran originator, host of a 400-episode mortgage podcast, and creator of one-to-many marketing systems — to break down exactly how loan officers can stop chasing realtors and start attracting referral partners through authority and visibility.Geoff shares how he:• Built his mortgage business in ultra-co...
2026-01-261h 17
The LO Down Mortgage PodcastBeyond the Lunch and Learn - The LO Down on Hosting Events Agents LoveBeyond the Lunch & Learn - Hosting Events Agents Actually Love
Description:
Tired of hosting lunch-and-learns that nobody shows up to? This panel discussion reveals how top-producing loan officers are using events to generate real pipeline, build authority, and create lasting agent partnerships—without relying on free sandwiches and boring PowerPoints.
Host Geoff Zimpfer (Mortgage Marketing Radio) leads a powerhouse panel of proven event strategists who are crushing it in their markets:
🎯 The Panel:
Elizabeth Turra (Denver, CO) - Scaled from virtual meetu...
2025-12-111h 00
Mortgage Marketing RadioBeyond Lunch & Learns: How Top LOs Are Scaling Realtor Referrals with High-Impact Agent ClassesIn this special crossover episode, you'll hear Geoff Zimpfer guest-host The LO Down Community Call with Connor Bartley to uncover how four top-producing LOs are generating real pipeline through strategic agent events. Forget the stale Lunch & Learns—this panel breaks down what’s actually working to get butts in seats and referrals on the books.You’ll learn:Why classes are the most leveraged way to connect with agents at scaleHow to pick topics agents care about (hint: it’s not mortgage guidelines)The exact steps to promote your event—even if you’re starting from zeroFr...
2025-12-031h 07
Loan Officer Team Training with Irene DufordBuilding Trust in the Mortgage Industry: Insights from Geoff ZimpferIn this episode of the Loan Officer Team Training Podcast, I had the absolute honor of sitting down with a respected voice in our industry. Geoff Zimpfer, founder of the Mortgage Marketing Institute, and a true leader in helping loan officers and real estate professionals grow through education, connection, and smart marketing.Geoff brings a wealth of experience and heart to this conversation. We dive into how education builds trust and long-term relationships between Loan Officers and Realtors, the evolving role of AI in marketing, and how mindset truly shapes success, especially when challenges arise....
2025-11-0639 min
Mortgage Marketing RadioThe 1-Message-a-Day System That Fills Your PipelineHere’s How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day. What you’ll learn in th...
2025-07-1654 min
Mortgage Marketing RadioStop Chasing Views: How to Build a Video System That Fills Your PipelineHere's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Busine...
2025-07-0954 min
Mortgage Marketing RadioFrom Zero to 4X Growth as a Loan Officer with Neel DhingraHere's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Here's What You'll Learn:How to get in front of the right agents (and actually get a response)What to say to position yourself as a partner, not a vendorHow to turn one agent class into a steady stream of referrals—without doing it all your...
2025-06-2750 min
Building Bigger LivesEp 74: Geoff Zimpfer from the Mortgage Marketing InstituteIn this episode of Building Bigger Lives, Geoff Zimpfer shares his experience in the mortgage industry and discusses the importance of platform building and training others. Geoff shares his background, including his experience as a sales trainer with Tony Robbins and his transition into the mortgage industry in 2003. He explains that the inspiration for his book "Disrupt or Die" and his Mortgage Marketing Institute came from his desire to help others succeed in the mortgage industry by sharing his knowledge and experiences. He emphasizes the value of leveraging unique skills, creating value through education, and maintaining a b...
2025-06-2531 min
Loan Officer Life: Hustle, Heart and HomeownershipAttract, Don’t Chase: Realtor Class Strategy with Geoff Zimpfer - Loan Officer Life: Hustle, Heart & HomeownershipTeaching vs. Chasing: How Loan Officers Can Win the Realtor Game with Geoff ZimpferWhat happens when a former Tony Robbins coach who now teaches thousands of loan officers how to grow with intent joins Loan Officer Life? You get a conversation packed with gold.In this episode, I sat down with Geoff Zimpfer, host of Mortgage Marketing Radio and one of the most respected voices in the mortgage space when it comes to scaling agent relationships through education—not desperation.Here’s what stood out…The Realtor Problem Isn’t Realtors—It’s Your Appro...
2025-06-2026 minMortgage Marketing RadioHow the Loan Officer Closed $20M from TikTokDouble Your Realtor Referrals in 90 Days or Less. No Cold Calls, No Chasing, No Paying for Leads. See The Success Stories Here: https://goagentrx.com/
In this episode, Geoff Zimpfer sits down with mortgage influencer Theoni Rapo. She's a top-producing lender with over 238K followers and 2.8 million likes on TikTok.
What's Inside:
Theoni’s origin story: how she turned real estate knowledge into social media influence.
Why TikTok became her #1 lead source, converting $20 million in closed loans in 2024.
Theoni's “content sprints,” real-time content updates, and pinned posts that build her audience and close deals.
How she shifted from a broad audien...
2025-06-1831 min
Mortgage Marketing RadioFrom TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage BrandWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with Geoff ASK GEOFF A QUESTIONAsk Your Question Here Episode Summary:Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.In this e...
2025-06-1346 min
Mortgage Marketing RadioThe ONE Thing You’re Not Doing (That’s Holding You Back)In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. TakeawaysYou're not alone in feeling like progress is slow.Momentum is built during quiet periods.Social visibility can lead to unexpected referrals.Teaching positions you as an expert.Your breakthrough is in the boring stuff.Embrace consistency for long-term success.Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All You...
2025-04-0307 min
Mortgage Marketing RadioFrom Zero to $50M in 12 Months With No Network, No Referrals, No ExcusesIn this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. Episode Timestamps:00:50 – PJ’s bold move to Orlando and landing a dream house05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly08:57 – The million-dollar networking question10:14 – How random coffee meetin...
2025-03-2647 min
Mortgage Marketing RadioHow to Turn Agent Classes into a 6-Figure IncomeWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Cal...
2025-03-2048 min
Mortgage Marketing RadioThe #1 Sales Mistake Your Making That's Costing You $$$In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. ⏰ Timestamps ⏰06:07 The Importance of Effective Communication Skills11:48 Navigating Objections with Skill20:50 Building a Personal Brand in Real Estate25:54 Modern Selling Skills for Agents31:03 Effective Pre-Listing Packages39:53 The Impact of the NAR SettlementWant to...
2025-03-0647 minMortgage Marketing RadioThe #1 Sales Mistake You're Making (And How to Fix It)Episode Summary:
Are you struggling to close deals in today’s real estate market? You’re not alone. In this powerful episode, Geoff Zimpfer sits down with Sharran Srivatsaa to uncover why most agents are failing during the 2025 “Transaction Recession”—and what the top 35% are doing differently to win.
💡 Learn the essential skills over scripts mindset, why branding alone won’t save you, and how mastering modern conversations can transform your real estate career. Whether you're an agent or loan officer, these insights will help you lead, convert, and grow in a changing market.
⏱ What You’ll Learn:
Why “Back to Basics” is outdate...
2025-03-0543 min
Mortgage Marketing RadioStop Chasing Agents? [Voice Note]In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.TakeawaysWe Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial For Mortgage Professionals.Soichiro Honda's Story Exemplifies Resilience And Persistence.Connections, Conversations, And Conversions Are Key To Thriving.Focus O...
2025-02-2108 minMortgage Marketing RadioThe #1 Activity For Loan Officers to Get Mortgage Leads in 2025Episode Summary:
In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions.
Todd shares his experience with a 100 calls challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals.
⏰ Timestamps ⏰
00:00 Introduction and Setting the Stage
02:50 The Importance of Fundamentals in a Changing Market
05:43 Building Relationships and Asking for Referrals
10:44 Preparing for the 100 Calls Challenge
17:15 The Modern Mortgage and Real Estate Summit
25:51 Final Thoughts and Call to Action
Connect with...
2025-02-1727 min
Mortgage Marketing Radio100 Conversations in One DayIn this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals.TakeawaysWhat's old is new again; fundamentals are crucialThe Modern Mortgage Summit offers valuable insights and networking opportunitiesTake action and put yourself in the path of opportunityEngaging with your database can lead to unexpected referrals
2025-02-1233 min
Mortgage Marketing RadioTurning Setbacks into Success [Voice Note]In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.TakeawaysWe Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial For Mortgage Professionals.Soichiro Honda's Story Exemplifies Resilience And Persistence.Connections, Conversations, And Conversions Are Key To Thriving.Focus O...
2025-01-3112 min
Mortgage Marketing RadioWhich is Better? Realtors vs. Financial AdvisorsIn this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment. Takeaways:Understanding the balance sheet is key to financial literacy.Homeownership significantly impacts long-term wealth accumulation.Loan officers must adapt to...
2025-01-2843 min
Mortgage Marketing RadioGrowing Your Reach and Reputation [Voice Note]In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation.Episode Resources:ASK GEOFF A QUESTION❓ Ask Your Question HereWHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeRATE THIS PODCAST💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
2025-01-0308 min
Mortgage Marketing RadioVoice Notes: Testing Google's NotebookLMWelcome to the ShowIn this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast.What You’ll Learn in This EpisodeAI for Content Creation: How Geoff is using Google Notebook LM to automate and enhance content output.Practical Use Cases: Learn how to turn transcripts, PDFs, YouTube videos, and more into podcast episod...
2024-12-2026 min
Mortgage Marketing RadioThe Balancing Act of Being a Mortgage OriginatorIn this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. Connect With Kelly on LinkedInASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on...
2024-12-1141 min
Mortgage Marketing RadioHow to Create Trust & Build Value With RealtorsIn this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:Why understanding your customer's journey is key to success.How to build trust and add value to Realtor partnerships.The importance of preparation and intentionality in sales meetings.Using social media to connect authentically with referral partners.Long-term marketing strategies for 2025 and beyond.Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you th...
2024-11-2246 min
Loan Officer Life: Hustle, Heart and HomeownershipFintech Fridays w/ Geoff Zimpfer - Become 5 Mile FamousSummary
In this episode of FinTech Fridays, Brian Vieaux and Geoff Zimpfer discuss the evolving landscape of mortgage marketing, emphasizing the importance of personal branding, diversifying lead sources, and the hybrid loan officer model.
They explore strategies for loan officers to enhance their business through education, networking, and effective content creation, while also stressing the significance of maintaining quality in their outreach efforts.
The conversation wraps up with actionable advice for loan officers to reconnect with past clients and leverage their existing networks for future success.
Takeaways
Loan officers should diversify their lead sources to mitigate risk.
Building strong...
2024-11-0825 min
Mortgage Marketing RadioAsk Me Anything #1: How to Follow-Up After Agent MeetingIn this episode, host Geoff Zimpfer addresses a listener's question about maintaining relationships with real estate agents after an initial meeting. He emphasizes the importance of setting the right context for meetings, understanding the relationship dynamics, and following up effectively. Listen in to get actionable strategies to enhance your interactions with REALTORS, including the need for clear next steps and delivering value to foster long-term partnerships.Want YOUR question answered LIVE on the podcast?Submit Your Question HereJoin the Podcast Facebook GroupDouble Your Agent Referrals in 90 Days
2024-11-0117 min
Mortgage Marketing RadioThe Power of Relationships in Mortgage LendingIn this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals. Special guest Brian Weiss shares insights from his experience and contributions to the industry, providing actionable takeaways for listeners.TakeawaysBuilding relationships with real estate agents is crucial.Diversifying your sources of business is essential for success.Personal branding can help attract more referrals.Hosting classes can introduce you to new agents.You need a larger net...
2024-10-0946 min
Mortgage Marketing RadioWhat I Learned Spending Two Days With Alex & Leila HormoziIn this episode of the Mortgage Marketing Radio podcast, host Geoff Zimpfer discusses the importance of planning for Q4 and shares key insights from a recent workshop with Alex and Leila Hormozi of Acquisition.com. He emphasizes the need for mortgage professionals to assess their time management, identify value detractors in their business, and diversify their sources of leads to ensure sustainable growth. Zimpfer also highlights the significance of understanding business risks and the importance of measuring key performance indicators to optimize conversions. The episode concludes with strategies for building relationships with real estate agents and...
2024-10-0318 min
Mortgage Marketing RadioMastering AI for Real Estate and MarketingIn this conversation, Jonathan Mast and Geoff Zimpfer discuss the practical applications of AI, specifically ChatGPT, in various business scenarios.They explore how AI can be used to collaborate, generate content, and improve productivity. Mast shares tips on getting better output from AI, including using frameworks and training the models to reflect your tone and style.Mast provides a four-step framework for effective prompting and emphasizes the value of collaboration with AI. Jonathan emphasizes the importance of getting started with AI early to gain a competitive advantage.Connect With JonathanEnjoying th...
2024-09-0449 min
Mortgage Marketing RadioForward Event Recap Part II: Proof Over PromisesIn this episode, Geoff Zimpfer shares some personal updates and then dives into key takeaways from the recent Forward Event. He emphasizes the importance of building a personal brand, attracting attention and providing proof over promises.Geoff also offers practical strategies for loan officers to partner with real estate agents and generate more business, such as sharing proof of pre-approved buyers and following up with open house attendees. He encourages listeners to take advantage of the current market conditions and insert themselves into the conversation around the NAR settlement.Episode Resources:Sharran's YouTube C...
2024-08-1518 minMortgage Marketing RadioThe Key to Successful Problem-Selling Strategy⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro
Tags:
#mortgagecoach #mortgageadvisor #personalbranding #podcast
==================================
Subscribe and Listen to the Podcast HERE:📱
==================================
➡︎YT: @MortgageMarketingRadio
➡︎Apple: https://apple.co/4aNr3qd
➡︎Spotify: https://spoti.fi/3vL0Byv
===========================
Connect with Us!
===========================
➡︎ IG: @geoffzimpfer
➡︎ LinkedIn: @geoffzimpfer
Episode Summary:
In this solo episode, Geoff Zimpfer recaps his attendance at the Forward event and highlights the key takeaways from the speakers. He starts by discussing the importance of personal branding and how it is the digitization of one's reputation.
Geoff emphasizes the need to focus on one to three social media platforms where you can engage and build trust. He also talks...
2024-08-1410 min
The Loan Officer PodcastThe Power of Persistence: How to Build a Successful Mortgage Career | Ep. 455D.O. joins Mortgage Marketing Radio’s own Geoff Zimpfer to share valuable advice for mortgage professionals navigating challenging markets. They discuss the importance of persistence, building relationships, and focusing on the basics to succeed in the industry.
Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space.
2024-07-1947 min
Mortgage Marketing RadioBuilding a Memorable BrandIn this episode, we talk with Scott Payne from Shape CRM to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.**Top 5 Keys You'll Learn**1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences.2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a po...
2024-06-1351 min
The Texas Real Estate & Finance Podcast with Mike MillsRealtor Digital Marketing: Mastering Your Online PresenceAre you ready to revolutionize your real estate business? In this episode, we uncover the secrets of Realtor digital marketing that will elevate your online presence. Tune in to discover how mastering digital strategies can set you apart in a highly competitive market.Join host Mike Mills as he interviews digital marketing expert Geoff Zimpfer in this episode focused on Realtor digital marketing. Geoff explains how Realtors can optimize their online presence and leverage digital tools to attract more clients. Key topics include the importance of Google Business profiles, creating engaging content, and understanding the latest homebuyer...
2024-05-311h 05
Mortgage Marketing RadioMastering the Inner Game in Mortgage SalesIn this episode, we'll explore the power of partnerships and how loan originators can be indispensable allies to real estate agents, especially in today's challenging market.Tim Braheem was recognized as one of the top fifty producing loan originators in the United States, reaching a peak in personal production of 676 loans for a total of $236,000,000 in loan volume.Tim speaks on the art of collaboration, offering scripts and strategies for strengthening relationships with agent partners. He'll also touch on the softer side of sales, sharing his unique approach to client consultations.Tim delves i...
2024-04-2457 min
Mortgage Marketing RadioDaily Habits for Closing 250 LoansIn this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget...
2024-04-191h 01
Mortgage Marketing RadioThe Road to 4,000 Organic Leads from Social MediaIn this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.Key Points Discussed:- The significance of Jordan Nutter's mission to enhance financial literacy across various communities.- The role authentic co...
2024-03-141h 01
Mortgages and More: Building Relationships Beyond the TransactionMortgages & More w/ Geoff ZimpferShow Notes for "Mortgages & More Podcast with Geoff Zimpfer, Founder of Mortgage Marketing Institute":
Episode Introduction:
Welcome to another exciting episode of "Mortgages and More," the go-to podcast for the latest insights in the mortgage industry. Join hosts Kyle Draper and Brian Vieaux as they explore expert advice, actionable tips, and strategies for empowering the next generation of homebuyers.
Opening Banter:
In this episode, Kyle and Brian kick things off with some light-hearted banter about hairstyles, setting the stage for their special guest, Geoff Zimpfer, Founder of Mortgage Marketing Institute.
Introducing Geoff Zimpfer:
...
2024-01-2909 min
Mortgage Marketing RadioUnleashing YouTube Success for Mortgage & Real Estate ProfessionalsI am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.**Key Points We Discussed with Time Stamps:**- 00:02:34 - Starting with available resources and emphasizing content value over production polish.- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.- 00:16:27 - The critical role o...
2024-01-171h 07
Loan Officer Life: Hustle, Heart and HomeownershipFintech Fridays Podcast: Strategies to Grow, Engage & Nurture Your DatabaseBrian Vieaux hosted an informative episode featuring three trailblazing mortgage industry experts poised to transform your approach to mortgage marketing and homebuyer communication.
Our distinguished guests will provide actionable strategies that will elevate your business to new heights:
🔹 Michael McAllister, the visionary founder of Empower LO, a leading marketing firm in the mortgage industry. Michael will show loan officers how to leverage the power of Go HighLevel to reinvigorate your marketing and borrower communication and strengthen realtor relationships.
🔹 Geoff Zimpfer, the brilliant mind behind Mortgage Marketing Institute and former National Sales Coach at Movement Mortgage. Geoff...
2023-10-2157 min
Mortgage Marketing RadioMaster the Market of the MomentToday, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer.Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Ask Geoff Anything! Tap HereLearn More About myAgent Classes
2023-09-2920 min
Conversations with a Recovering Loan OfficerEP26 - Unlocking Success with Geoff Zimpfer: Redefining the Role of Loan Officers in a Shifting MarketIn this riveting episode, we chat with the extraordinary Geoff Zimpfer, who is transforming the way loan officers approach their role in today's ever-evolving market. Geoff lays out the blueprint for success, revealing how his system empowers loan officers to provide exceptional value to real estate agents, fostering a level of partnership unheard of in the industry. If you want to stay ahead of the curve in this challenging market, this is an episode you can't afford to miss.Learn More About Geoff and His Marketing Program: https://www.mortgagemarketinginstitute.com/#LoanOfficers #RealEstate #MarketShifts #MortgageMarketing #G...
2023-08-0739 min
What's Your 1 More?Ep. 68 - Embrace the New Reality: Survive and Thrive in the Post-Covid Real Estate Market with Geoff ZimpferCurious about how to conquer the post-Covid business world? Join us as we delve into Geoff Zimpfer's wisdom, a former Tony Robbins national sales trainer and long-standing mortgage originator. In this episode, he advises us to adapt our mindset and actions to new realities, highlighting the critical role of understanding and nurturing relationships with our main clients, like real estate agents for loan originators. Geoff explores the concept of managers returning to production roles with the caveat that stellar production doesn't equal management success. He also elucidates the need for a robust infrastructure for effectively buying leads. One of...
2023-06-2147 min
Think Bigger Real EstateBuild Your Wealth Advisory TeamThere are several ways to grow your real estate business. One is to prospect 10 hours a week (2 hours a day, 5 days a week). Another is to buy leads. On average an agent can get a closing with about $2k ad spend (yet statistically speaking it may cost you up to about $12k to get your first). Another way is to build a Wealth Advisory Team of professionals in neighboring industries. Join me and mortgage industry influencer Geoff Zimpfer as we discuss this third option and one simple paradigm shift that will...
2023-06-1333 min
Second Opinion Loan Officer PodcastTeaching for Referrals - Agent Classes that Convert with Geoff ZimpferTeaching Agent Classes for Referrals is one of the most powerful strategies you can do in this market. We all know it will be a homebuyer market for the next couple of years.
We all know the challenges with homeowners not selling because they have an interest rate of at least half of what is available today. That's creating a shortage of inventory. No homes to sell means that your Real Estate Referral partners are even slower than we are as mortgage loan officers!
Geoff Zimpfer has taught agent classes for about two decades. He's mastered the art and...
2023-04-2042 min
The Can Be Podcast#52 Change Your Thinking & See Success: An Interview With the Author of "Disrupt or Die", Geoff ZimpferIn this episode of The Can Be Podcast, author Geoff Zimpfer will show you how to change your thinking in order to see success. He'll share some powerful tips, mindsets, and mottos that will help you achieve your goals and get the life you want. Welcome to episode #52 of The Can Be Podcast!
Be sure to subscribe, share this with someone who would benefit, and if you can, leave a 5-star review so that Michelle can continue to share her insights and encouragement with more people.
You can also find the podcast on Apple Podcast HE...
2023-02-0723 min
Loan Officer Marketing with Chris JohnstoneDisrupt Or Die Author Geoff Zimpfer Shares Amazing Insights on Being Adaptable and Shifting Focus in Today's Market. 🎙Geoff Zimpfer is on The Loan Officer Wealth Podcast this week! During this exciting conversation, you will learn more about what mortgage professionals are doing to generate results in this market. During this incredibly valuable conversation, you will learn: 👇🏻 ✅How to immediately create deeper partnerships with Realtors by helping them navigate the current market. ✅The importance of being adaptable to change and being willing to shift your focus if that's what is necessary to succeed. ✅How to generate high-quality lead...
2022-11-2939 min
Mortgage Marketing RadioHow to Pivot and Thrive in the Current MarketToday, we're adapting to the changing market, pivoting where we need to and accelerating where we can. Geoff Zimpfer leads this discussion with his expertise and experiences.Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Join the Facebook GroupAsk Geoff Anything! Tap HereLearn More About myAgent ClassesMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2022-11-0422 min
Mortgage Marketing RadioCarl White Interviews MeToday, we're diving deep into the mind of Geoff Zimpfer! Carl White joins us to host a discussion all about ME!Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Learn More About myAgent ClassesJoin the Facebook GroupAsk Geoff Anything! Tap HereMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2022-09-2948 min
Mortgage Lending MasteryAdapting and surviving in a digital world with Geoff ZimpferWith the rapid digitalization of our world, it is essential to be adaptable and survive in this new era.In this week's episode, join Jen and her guest, CEO and founder of Mortgage Marketing Institute & author of 'Disrupt or Die', Geoff Zimpfer. Listen along as Geoff helps us understand the importance of being adaptable in ever changing digital world.Get to know Geoff Zimpfer!Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate...
2022-09-0146 min
Loans On Demand Podcast33: Geoff Zimpfer - How Mindset Can Make or Break Your BusinessGeoff is a former National Sales Trainer with Tony Robbins and has been in the mortgage industry since 2003. Being around Tony early in his career made him realize that if he only changed the way he thought, he could transform his life completely. Thus began his journey of making endless achievements.
Geoff Zimpfer now works with Mortgage Loan Originators and Real Estate Agents to help them harness the power of social media and digital marketing to build a compelling personal brand that gets them recognized and leads to more business. He's also the host of t...
2022-04-0441 min
Mortgage Marketing RadioDo Consumers Really Want a One-Stop Homebuying Experience?Today, we’re getting into the minds of consumers with the man himself, Geoff Zimpfer. Do people really want a one-stop home buying experience? Listen in to continue to pivot, innovate, adapt, and overcome! Download Study Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2022-01-2832 min
Mortgage Marketing RadioWhat I'm Thinking and Working OnToday, we’re getting a peak behind the curtain with the man himself, Geoff Zimpfer. Find out what Geoff is thinking about and working on right now to create a great 2022. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Ask Geoff Anything!Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2022-01-1532 min
Modern Lending PodcastModern Lending Podcast | Live - Geoff ZimpferBack at it again on the Modern Lending Podcast with season 3 and stories. Geoff Zimpfer, Author of "Disrupt or Die" and a real estate magnate. He's one of those people that help others tell their story and I have the pleasure of having him on the next episode of the Modern Lending Podcast. So Buckle up, hit the reminder button and come join our conversation as Geoff comes to tell his "Tale of Disruption" and how it helped his business and others like him. Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and mod...
2021-12-1546 min
The Social Media MindsetAuthor of “Disrupt or Die,” Geoff Zimpfer!Geoff Zimpfer is a National Sales Trainer and Coach, helping Mortgage Originators and Real Estate Agents leverage the power of social media and digital marketing to create a compelling personal brand that gets noticed and gets you, clients. He’s also the host of the top-rated “Mortgage Marketing Radio” Podcast with over 500,000 downloads and growing.Connect w/ Geoff:Mortgage Marketing Radio Podcast:How to Use Content Marketing to Explode Your Business with Marcus Sheridan https://open.spotify.com/episode/0vTzs9whN72FzPsZYld6SI?si=5df0fb7b88a24ef8Mortgage Marketing Instit...
2021-11-2448 min
Mortgage Marketing RadioLiving an Intentional Life with Geoff ZimpferToday, we’re LEANING FORWARD into intentionality. Host, Geoff Zimpfer details the steps to take and the mindset shifts necessary to live on and with purpose. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Schedule Your myAgent Classes Call Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2021-11-1338 min
Mortgage Marketing RadioWhat I’m Feeling and Working OnToday, I’m letting you inside my head. It’s just me, Geoff Zimpfer sharing what I’m working on and some of my current thinking on our industry. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2021-07-2241 min
Your Marketing DudeDisrupt or Die – Surviving the Digital Real Estate Shift with Geoff ZimpferIf you haven’t taken your business digital at this point, especially after the craziness of 2020, then it’s safe to say you are hurting your business more than helping it. However, digital marketing is a broad statement, and to do it right you’ll have to hone in on specific strategies and techniques that actually move the needle to where you want your business to be. You might be asking yourself, “Do I need to use social media? Do I need to be on Google? Should I actually be shooting videos about my life?” Yes, yes, and yes, but how yo...
2021-04-1700 min
Mortgage Marketing RadioFocus Questions to Achieve Your 2021 GoalsDon’t let “new shiny” distract you from your goals this year! We’re bringing you the questions to focus and ACHIEVE THIS year! Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2021-01-0822 min
Mortgage Marketing RadioTen Housing Market Predictions for 2021Don’t get caught surprised! We’ve got ten predictions for next year’s market to send THIS year out. Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2020-12-2531 min
Mortgage Marketing RadioWhy You Should Say No To Some Loans with Geoff ZimpferNot every loan is right, and even the ones that are might not be right for you! Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2020-12-1830 min
Mortgage Marketing RadioHow to Find Financial Advisors in Your Area with Geoff ZimpferWe’re getting our finances straight, by finding good financial advisors in your area! Host, Geoff Zimpfer breaks it all down for you as you prepare for the new year. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2020-12-1018 min
Mortgage Marketing RadioGetting Clear on Your Mindest for 2021 with Geoff ZimpferToday we’re getting clear on our mindset for 2021! Host, Geoff Zimpfer breaks it all down for you as you prepare for the new year. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2020-11-1938 min
Positively Charged BizGeoff ZimpferThis week I had the pleasure of interviewing Geoff Zimpfer the author of "Disrupt or Die" & " Instant Referrals" he is also the founder of the Mortgage Marketing Institute. We dive into what every originator needs to be doing today to prepare for the future of lending by:1- Developing your brand2- Becoming known3- Generating a consistent deal flow to fill your pipeline4- Building your on line reputation5- How to win your customer early6- Reducing the friction by having a stellar process.
2020-10-0539 min
Mortgage Marketing RadioThe Truth About Growing Your Business on Social Media with Geoff Zimpfer and Chelsea PeitzToday we discuss what to do as the refinance boom comes to an end! We’re joined by Chelsea Peitz to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit FindMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2020-08-2051 min
The Chelsea Peitz PodcastEp 60: How to Disrupt Proof Your Brand with Social Media featuring Geoff ZimpferIn this episode, I interview best selling author and national coach, Geoff Zimpfer about how modern day real estate and mortgage professionals must disrupt proof their brands and marketing messages with social mediaFind the book and companion course here:https://www.mortgagemarketing.pro/disrupt-or-die-book-opt-inSubscribe to Geoff's podcast Mortgage Marketing Radio:https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313?mt=2Coach with Geoff:https://www.mortgagemarketing.pro/loginGrab your FREE Instagram audit by sending me a DM on Insta! @Chelsea...
2020-07-2047 min
Power HouseMortgage Marketing Radio’s Geoff Zimpfer and Logan Mohtashami on the housing market's resiliencyThis week, the Housing News Podcast features a bonus crossover episode from HousingWire’s Daily Download.In this episode, Mortgage Marketing Radio’s Geoff Zimpfer and HousingWire columnist Logan Mohtashami discuss why the U.S. housing market is winning in spite of the COVID-19 pandemic’s economic impact.For some background on the interview, here’s a brief summary of Mohtashami’s latest HousingWire column:The U.S. economy started the year off in an expansionary mode. Retail sales were positive year over year, job openings were roughly at 7 million and the housing data for the fi...
2020-07-1731 min
Fintech HuntingEpisode #35 with the amazing Geoff Zimpfer, Chief Truth Teller, Podcaster, Author, Sales Coach and former Mortgage Originator.Don't miss this timely and powerful episode where we discuss tips for loan officers during these super busy times, importance of mastering your communications, Geoff's new book "Disrupt of Die: How to Survive and Thrive the Digital Real Estate Shift" and so much more.
His bio includes: "As the author of Instant Referrals for Mortgage Professionals, and host of the highly acclaimed podcast Mortgage Marketing Radio; I've been helping Mortgage Originators get more clients and make more money more for over 10 years.
An Industry Insider’s Perspective
I’m one of you! I know f...
2020-06-1031 min
Loan Officer Leadership067: Industry Syndicate: Thought Leaders ForumSteve Kyles, Dustin Brohm (Massive Agent Podcast), Phil Treadwell (Mortgage Marketing Expert), Jake Fehling (Mortgage Impact Podcast), Geoff Zimpfer (Mortgage Marketing Radio), Rick Gonzalez (the Modern Agent Podcast), Chris Lazarus & Christian…
2020-04-041h 00
Loan Officer Leadership067: Industry Syndicate: Thought Leaders ForumSteve Kyles, Dustin Brohm (Massive Agent Podcast), Phil Treadwell (Mortgage Marketing Expert), Jake Fehling (Mortgage Impact Podcast), Geoff Zimpfer (Mortgage Marketing Radio), Rick Gonzalez (the Modern Agent Podcast), Chris Lazarus & Christian…
2020-04-041h 00
The Ultimate Entrepreneur225 - The Strategy of Pre-Preeminence to Ignite Your Business with Geoff ZimpferToday’s episode is from when I was interviewed for the Mortgage Marketing Institute podcast. Geoff Zimpfer, the podcast host, is the author of Instant Referrals for Mortgage Professionals and a keynote speaker. In this talk, I’ll explain how to light a fire under your business with my Strategy of Preeminence.In this episode, I’ll dive into what the Strategy of Preeminence starts with, and what it requires to be successful long-term. You’ll learn the difference between strategic and tactical thinking - and discover when it’s suitable to use each. This talk will unvei...
2020-02-2835 minLoan Officer Leadership045: Business Planning: Geoff Zimpfer – 5 Tips to Make 2020 the Year of Breakthrough.In this episode, Steve Kyles interviews Geoff Zimpfer over the topic of business planning in 2020. Geoff Zimpher hosts the Mortgage Marketing Radio podcast, one of the top rated podcasts in the country. It has more than 12,000 monthly downloads. His pod…
2020-01-0239 minLoan Officer Leadership045: Business Planning: Geoff Zimpfer – 5 Tips to Make 2020 the Year of Breakthrough.In this episode, Steve Kyles interviews Geoff Zimpfer over the topic of business planning in 2020. Geoff Zimpher hosts the Mortgage Marketing Radio podcast, one of the top rated podcasts in the country. It has more than 12,000 monthly downloads. His pod…
2020-01-0239 min
Mortgage Marketing ExpertDatabase Management with Geoff ZimpferThis episode is fun because I get to interview another mortgage podcaster, and fellow Industry Syndicate member, Geoff Zimpfer. Geoff and I break down the types of content mortgage and real estate professionals should be creating, why podcasting has been such a powerful platform for each of us, and which social channels mortgage and real estate professionals should actually be focusing on in 2020. Geoff Zimpfer is a former National Sales Trainer with Tony Robbins and became a Mortgage Originator in 2003, consistently closing over 120 loans per year. Today, Geoff coaches and trains high producing Mortgage Originators across the cou...
2019-12-2028 min
Mortgage Marketing RadioEp. 139 - My Industry Syndicate Interview!Today my special guest is...Geoff Zimpfer!? That’s right! I was recently interviewed by my friends over at Industry Syndicate. They asked great, actionable questions and we dove deep into how to get started as an LO, having the right mindset for great relationships with Realtors, and focusing on connection rather than conversion. We also have a little fun and talk about some of the creative ways we’ve reached out to prospective leads! Episode Resources:Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2019-10-0246 min
2019-02-2325 min
Mortgage Impact PodcastDaily LO Life Collaboration EpisodeBuckle up for a MEGA episode of the Mortgage Impact Podcast featuring six episodes of the Daily LO Life (#LOLife) podcast, hosted by Josh Pitts. Josh has been a friend of the MIP since we launched late last year, and he's grown his show and following by leaps and bounds ever since. Josh is a perfect example of how hard work, creative content and consistency can launch a brand almost overnight. Give him a follow and check out his audio/voice collaborative, the Industry Syndicate!
Guests in order:
Jake Fehling - VP, Marketing
Tim Davis...
2019-02-041h 56
Mortgage Impact PodcastMIP Introduces You to the Mortgage & Real Estate Podcast CommunityAs the new kid on the block in the mortgage podcast space, the Mortgage Impact Podcast is highlighting seven other podcasts that have served as sources of inspiration. These podcasts are an excellent source of news, strategies, inspiration and motivation for loan officers and realtors alike. Each show's host introduces themselves, gives a brief overview of what you can expect to hear on the show, discusses a current industry topic that has their attention, and much more. The shows/hosts are listed below in the order in which you'll hear them. Please give each of them a listen and...
2018-11-1925 min
Mortgage Marketing RadioEp #64: Three Ways a Good CRM Can Make You More MoneyHey listeners, Geoff Zimpfer, welcome to another episode of Mortgage Marketing Radio. So glad you are here and we are doing another quick session on CRM. What is CRM you ask? Customer Relationship Management. There's three key areas that if you're gonna be a highly effective and productive loan officer, you gotta master these three areas. We've got to be good at not only task management and getting stuff done. We've got to be great at communication and tracking our communication so that we're informed, so that we're making sure the conversation is moving forward in a very intentional way. T...
2018-01-1840 min
Rock Your Life TV with Craig DuswaltInfusionsoft - Rock Your Life Podcast with Craig DuswaltCraig talks with Geoff Zimpfer about Infusionsoft and their suite of products
2011-10-1900 minRock Your Life TV with Craig DuswaltGeoff Zimpfer, Infusionsoft - Rock Your Life Podcast with Craig DuswaltCraig talks with Geoff Zimpfer about Infusionsoft and their suite of products
2011-04-2000 min