Shows
The Growth Wizards PodcastRay Beharry, Global Product Marketing Lead - Data & AI at IBMSystems, Not Slides: IBM’s Ray Bahari on AI-Driven Product Marketing and Launches That LearnSummaryIf your launches still run on “plan, ship, celebrate,” you’re leaving revenue on the table. Ray Bahari, Global Product Marketing Lead at IBM and author of Systems, Not Slides: An AI Blueprint for Product Marketing, lays out how to move from launch theater to launch telemetry—compressing the distance between insight and execution. Drawing on a career that spans scaling an early e‑commerce company, medtech at Stryker, mobile research at Polefish, in...
2026-02-0927 min
The Growth Wizards PodcastMariam Slimane, Fractional Chief Marketing Officer at CX Fractional AdvisorsTrust-First GTM: Fractional CMO Mariam Slimane on AI Enablement and Value‑Based PricingSummaryAI is flooding go-to-market with content and tools—but where does it actually move revenue and build trust? Mariam Slimane, Fractional Chief Marketing Officer at CX Fractional Advisors with 15 years in B2B SaaS (DevOps and cybersecurity), shares a pragmatic playbook for applying AI where it counts. She explains how AI is transforming enablement, training, market research, and call analysis—surfacing next-best actions so sales teams respond faster and smarter. Mariam is bullish on data h...
2026-02-0517 min
The Growth Wizards PodcastKristin Oelke, Managing Director at BrightroseEarning B2B Trust in the AI Era: Credible GTM and Customer Expansion with Brightrose’s Kristin ElkeSummaryIn a world flooded with AI-generated content, how do B2B startups earn real trust and stand out? Kristin Elke, Managing Director at Brightrose and a 20+ year B2B tech marketer, breaks down how to balance AI efficiency with credibility. .She shares a practical framework for building market trust through ecosystem advocacy—customers, partners, and analysts—paired with quantified proof (think time-to-value and measurable outcomes). Kristin explains why mo...
2026-02-0319 min
The Growth Wizards PodcastVaughn Mordecai, CRO at MindmatrixBeyond the Portal: Agentive AI, Human Trust, and 25–40% Revenue from PartnershipsSummaryMost partners don’t want to log into your portal—and that’s exactly where AI can change the game. Vaughn Mordecai, Chief Revenue Officer at MindMatrix, explains how his team is turning partner enablement into an “AI operating system,” embedding intelligence so tasks like co-branding collateral or assembling sales rooms happen in the flow of work. With 12+ years in channel, Vaughn gets specific on moving from bolted-on AI to agentive experiences, where an agent handles the busywork...
2026-02-0222 min
The Growth Wizards PodcastPaul Quintal, Chief Revenue Officer at IrisAI-Powered GTM: Iris CRO on Guardrails, Stakeholders, and the DEA PlaybookSummaryAI is transforming go-to-market, but without the right guardrails and operators, it creates more noise than revenue. Paul Quintal, Chief Revenue Officer at Iris, a global identity and cyber protection provider, shares how he builds a compliant, AI-enabled GTM engine while keeping the human edge. With 20+ years leading revenue at companies from startup to IPO/acquisition, Paul explains where AI delivers real value today—signal gathering, knowledge-base assisted support, and hyper-personalized outreach—and where interoperability still lags...
2026-01-3022 min
The Growth Wizards PodcastShawn Green, GTM Advisor at Peel AIOrchestrating AI in GTM: Shawn D. Green on Agentic AI, Vertical Focus, and the New RevOpsSummaryAI is rewriting go-to-market faster than most leaders can absorb—so where do you start? Shawn D. Green, a veteran operator turned GTM advisor to 12+ companies across fintech, supply chain, and AI, lays out a practical path. With 25 years in tech (NetSuite—acquired by Oracle, BlackLine pre-IPO) and a recent Series A build-and-sale, Shawn blends deep operator chops with hands-on AI work, including an MIT program and building seven bots himself. He explains how...
2026-01-2826 min
The Growth Wizards PodcastDavid Boyle, Go Founder & Managing Partner at RevCentric PartnersDrowning in AI hype while trying to build real pipeline? This episode cuts through the noise. David Boyle—co-founder and Managing Partner at RevCentric Partners, two-time CRO with exits, and a seven-time world #1 rep—shares what actually moves revenue. A veteran of PTC, BMC, and Zscaler, David helped author and deploy MEDDIC at PTC and now advises early- to mid-stage companies on proven sales execution. He breaks down five practical AI use cases that boost seller productivity in research, outreach, and meeting prep—plus where AI agents are showing lift (first meetings) and where they aren’t...
2026-01-2622 min
The Growth Wizards PodcastSteve Gonzalez, Senior Technical Program Manager at Washington Digital MediaAI That Actually Works for Small Business: Practical AIGC, DIY Hosting, and Prompting PlaybooksSummaryWant AI to save time and money — not create more complexity? Steve Gonzalez, Senior Technical Program Manager at Washington Digital Media and fractional CMO, lays out practical ways small businesses can adopt AI without getting trapped in endless SaaS subscriptions. Steve blends hands-on tech (hosting on a NAS, Cloudflare protection, Google Calendar integrations) with creative marketing: AI-generated UGC, hybrid real/AI content, and case studies like Dudley Beauty School. He also co...
2026-01-2224 min
The Growth Wizards PodcastRobert Kazmi, Chief Revenue Officer at KoombeaFrom SEO to GEO: CRO Robert Kazmi on AI-Native Marketing and Line of SightSummaryYour buyers aren’t Googling first anymore—they’re asking ChatGPT, Claude, and Grok. In this episode, Robert Kazmi, Chief Revenue Officer at Koombea, an AI-driven mobile and web app development partner, explains how go-to-market teams must evolve from search engine optimization (SEO) to generative engine optimization (GEO). Robert shares how AI is reshaping buyer expectations, compressing research cycles, and rewarding brands that add real value to LLMs’ source ecosystems. He details how his team rebuilds content pillars for GEO, uses AI...
2026-01-2030 min
The Growth Wizards PodcastChris Howard, Executive Director & Head of Marketing at LACE PartnersFrom Creator to Editor: Rehumanizing AI Marketing with Lace Partners’ Chris HowardSummaryAI lets marketers move faster than ever—but brand trust is on the line. Chris Howard, Executive Director and Head of Marketing at Lace Partners, shares how his team acts as brand custodians in an AI-first world, rehumanizing content so it reflects who they are—not a generic consultancy. Chris explains why marketers must shift from “content creators” to “editors,” the core skills he now hires for (agility and precise prompting), and how he cut content turnaround from days to hours. He details a prac...
2026-01-1421 min
The Growth Wizards PodcastCorey Kleinbauer, Fractional Chief Revenue Officer & Revenue AdvisorRebuilding GTM in the AI Era: Fractional CRO Corey Kleinbauer on ICP Focus, Discovery, and Scaling Beyond Founder-Led SalesSummaryIf your GTM playbook still looks like 2019—heavy on headcount, light on automation—it’s time for a reset. Fractional CRO and revenue advisor Corey Kleinbauer shares what’s changed in the past three years and how leaders can restart growth by combining ICP discipline, modern discovery, and AI-enabled workflows. With three decades leading revenue across e-learning, SaaS, and med tech, Corey explains why chasing blue-chip logos can quietly break SMB/mid-market motions, how to replicat...
2026-01-1226 min
The Growth Wizards PodcastMike Brunnick, CEO & Founder at VALR AdvisorsAI That Sells (and When It Doesn’t): VALR Advisors’ Mike Brunnick on GTM Fit, Coaching Agents, and RepFitSummaryAI is everywhere—but how do you turn it into real revenue without drowning in generic outputs and “productivity theater”? Mike Brunnick, founder and CEO of VALR Advisors and interim CRO at HyperLayer, shares a holistic playbook for diagnosing revenue gaps across the entire go-to-market engine. Drawing on 25 years leading services, sales, and customer orgs—and seven years as a Marine infantry officer—Mike explains the VALR framework (Vision, Action, Leadership through change = Results) and why bravery me...
2025-12-1022 min
The Growth Wizards PodcastKaren Sung, Chief Marketing Officer at Cyber Defense GroupAI to Pipeline: CMO Karen Sung on Channel-First GTM, LinkedIn Iteration, and an Automated SDR EngineSummaryDrowning in AI-fueled noise but still expected to grow pipeline on a lean team? Karen Sung, Chief Marketing Officer at Cyber Defense Group, shares the practical playbook she’s using to turn AI into revenue. With 15+ years in B2B enterprise SaaS and deep cybersecurity experience, Karen details how she built a custom “COO” GPT that ingests SEO, web, and paid data to spotlight what truly moves pipeline—not vanity metrics. She unpacks her biweekly LinkedIn iteration cadence, why outc...
2025-12-0815 min
The Growth Wizards PodcastClara de Lima, Head of Enterprise Marketing at Function HealthMove Faster Together: AI-Ready GTM, Data Discipline, and Offline Wins with Clara De LimaSummaryAI is everywhere in sales and marketing—but how do you move faster without losing brand, clarity, or alignment? Clara De Lima, Head of Enterprise Marketing at Function Health, shares a practical playbook for AI-enabled GTM. A zero-to-one B2B marketer, Clara explains how to build shared speed across teams, not just individual productivity. She covers embedding AI across your stack, creating an internal GPT to enforce brand/legal/product terminology, and tightening data infrastructure so marketing, sales, product, and po...
2025-12-0519 min
The Growth Wizards PodcastMark Kilens, VP of Marketing at EasyLlamaBeyond the AI Hype: Mark Kilens on GTM Focus, AI Search, and Clean DataSummaryDrowning in AI noise and tool fatigue? This episode reframes growth around people, data, and disciplined go-to-market execution. Mark Kilens—VP of Marketing at EasyLlama, former HubSpot and Drift leader, and founder of TAC/GTMLibrary—explains why starting with tools is the fastest way to waste money. He shares how to turn customer conversations into a “second brain,” the shift from chasing SEO rankings to influencing AI search engines like ChatGPT and Gemini, and what multi-product GTM looks like as EasyLlam...
2025-12-0518 min
The Growth Wizards PodcastRyan Dennis, Head of Marketing at OpenServBuilding Trust at Speed: OpenServe’s Ryan Dennis on Agentic AI, Generative SEO, and “Go‑to‑Me” GTMSummaryIn an era of AI hype and zero‑click search, how do you build trust, move fast, and ship real outcomes? Ryan Dennis, Head of Marketing at OpenServe—the infrastructure layer for building agentic apps—unpacks a data-first playbook. After legitimizing crypto projects at ICO Alert, turning around sentiment at Tron/BitTorrent, and elevating brands like Stellar and TON, Ryan now applies agentic AI to modern marketing. He explains what an AI agent really is (goal-seeking, policy-bound, ac...
2025-11-1830 min
The Growth Wizards PodcastMichael Ciancio, Chief Marketing Officer at CentricalAI Is Rewriting GTM: Centrical’s CMO on GEO, Pipeline Velocity, and Brand PositioningSummaryB2B go-to-market is getting rebuilt in real time—and marketing’s role is surging. Michael Ciancio, Chief Marketing Officer at Centrical (an employee performance and engagement platform), shares benchmark-backed insights on how AI is reshaping the entire revenue engine. He explains why AI’s real value is velocity, not replacement; how “GEO/AEO” (optimizing for AI search) is the new SEO; and why differentiation now lives in positioning and human storytelling, not “AI-powered” claims. Michael unpacks a first-mover edge in LLM citation...
2025-11-1723 min
The Growth Wizards PodcastGabe Larsen, Chief Revenue Officer at SignalsHiring AI Teammates: Signals’ CRO on Cloud Employees, Agentic Orgs, and 90-Day ROISummaryAI is everywhere—but where does it actually produce measurable ROI? Gabe Larsen, Chief Revenue Officer at Signals and a veteran GTM leader whose previous startup was acquired by Meta, breaks down how to move from hype to impact with autonomous AI agents. At Signals, Gabe deploys “cloud employees”—job-based, omnichannel AI agents—for customer service, recruiting, and sales development, and runs a near 1:1 ratio of humans to agents on his team. He shares a crawl-walk-run playbook for adoption, when to buy vs. buil...
2025-11-1424 min
The Growth Wizards PodcastMark Kosoglow, Chief Revenue Officer at DoceboHumans Over Hype: Docebo’s CRO on AI, Signal Scoring, and GTM HandoffsSummaryIf everyone has access to the same AI, where does competitive advantage come from? From your people. Mark Kosoglow, Chief Revenue Officer at Docebo and former Outreach sales leader who helped scale from zero to $250M, breaks down how to operationalize AI without losing the human edge. He shares how his team uses internal agents for research, open scoring with UserGems, and RAG-driven weighting to deliver the most convertible accounts to BDRs. Mark cautions against AI hallucinations and the “CliffsNotes mindset,” arguin...
2025-11-1319 min
The Growth Wizards PodcastMichael Baer, Fractional Chief Marketing Officer at TechCXOMeasure Twice, Scale Once: Fractional CMO Michael Baer on GTM Foundations and Post‑Sale GrowthSummaryIf your GTM feels busy but not compounding, this episode shows how to fix it. Fractional CMO Michael Baer of TechCXO (22 years helping growth-stage companies) explains why early-stage teams must slow down to speed up—by sharpening positioning, defining ICPs, and mapping the customer journey before piling on tactics. With deep experience in B2B and healthcare, Michael breaks down why “strategy is a destination,” why there are no silver bullets in today’s noisy channels, and how content that gives...
2025-11-0721 min
The Growth Wizards PodcastKari Hanson, Chief Marketing Officer at RobinFrom AI Hype to Revenue: Robin’s CMO on Data-First Personalization and Human-in-the-Loop SalesSummaryAI has unlocked personalization at unprecedented scale—and flooded GTM with noise. Kari Hanson, Chief Marketing Officer at Robin (workplace operations platform), explains how to cut through. With a career spanning agency, high-growth startups, and IPO journeys, Kari shares where agentic AI belongs in sales (transactional) and where it fails without human trust (enterprise). She breaks down the real unlock for 1:1 marketing—clean, connected data—and how her team uses ChatGPT, Claude, and Gemini to accelerate creative work, not replace it. Expe...
2025-11-0624 min
The Growth Wizards PodcastBilly Collins, Partner & Head of US Growth at EidraAI‑Native GTM: Billy Collins on Authenticity, Agentic Systems, and Top‑of‑Funnel GrowthSummaryWith AI flooding every inbox, how do go-to-market leaders cut through without losing the human touch? Billy Collins, Partner at Eidra, a consultancy collective blending creativity, engineering, and data—shares how he’s building Eidra's U.S. presence while navigating AI’s promise and pitfalls. A former product and innovation leader turned commercial operator, Billy explains why his fully agentic cold-outreach experiments fell short, why authenticity now outperforms automation, and how he uses AI for industry-level research and brand building rather than...
2025-11-0521 min
The Growth Wizards PodcastSarah Calkin-Ward, Director of Marketing at Fero LabsAI-First GTM in Heavy Industry: Digital Twin Spokesperson, YouTube SEO, and Master PromptsSummaryIf your buyers aren’t on social, rarely check email, and have zero tolerance for fluff, how do you earn attention and trust? Sarah Calkin-Ward, Director of Marketing at Fero Labs, explains how she scales a one-person marketing team with AI to reach process engineers and metallurgists in safety-critical environments. She shares why Fero Labs built an AI “digital twin” spokesperson—Pete Persona—to deliver thought leadership at scale, and why YouTube beat other channels for discoverability in an AI-driven search world. Sar...
2025-11-0419 min
The Growth Wizards PodcastAndreas Voniatis, Founder of ArtiosFrom SEO to GEO: Winning AI Search with Data‑Backed Thought LeadershipSummaryIs traditional SEO still worth it in the era of AI search? Founder and CEO of Artios, Andreas Voniatis, argues it’s “on life support” and lays out a practical roadmap to pivot from keyword-driven SEO to GEO—Generative Engine Optimization. A qualified accountant turned data scientist, Andreas retrained in machine learning, built his own LLM, and now helps companies become visible where buyers actually discover brands: inside AI systems. He explains why LLMs don’t crawl like search engines, why information gain (teachi...
2025-10-3125 min
The Growth Wizards PodcastBrian Krause, Chief Revenue Officer at AwareCutting Through the Noise: AI, Specificity, and Enterprise GTM with Aware’s CRO Brian KrauseSummaryIn a market flooded with messages and smarter buyers, how do you win complex enterprise deals without adding to the noise? Brian Krause, Chief Revenue Officer at Aware, angel investor, and strategic advisor, shares a playbook for precision go-to-market. Aware builds biometric software that helps organizations verify identities and combat deepfakes, synthetic fraud, and account takeovers—giving Brian a front-row view of both GTM transformation and AI-driven threats. He explains why the best sellers are “information brokers,” how AI should s...
2025-10-3021 min
The Growth Wizards PodcastJohn O'Donnell, Chief Revenue Officer at ActiveFenceGTM in the GenAI Era: ActiveFence’s CRO on Safety, Research-Led Outreach, and Precision ProspectingSummaryGenAI is surging—and so is the noise. How do you build pipeline, stay credible, and keep customers safe in the process? John O’Donnell, Chief Revenue Officer at ActiveFence, shares how his team protects 3B+ users while helping enterprises deploy AI responsibly. ActiveFence partners with the world’s largest social platforms and foundation model companies, powered by a world-class research team and a “database of evil” that tracks bad actors and emerging threats. John breaks down a research-led outreach mot...
2025-10-2920 min
The Growth Wizards PodcastJeanne Hopkins, Marketing and Sales ExpertBeyond Leads: Jeanne Hopkins on VoC, Tech Stacks, and Community-Led GrowthSummaryIf your marketing still revolves around net-new leads, you’re leaving growth on the table. Jeanne Hopkins—former VP of Marketing at HubSpot (employee #100) and veteran B2B/B2C leader with roles at LEGO and Symmetricom—explains why the best marketers own the voice of the customer and build systems that align product, sales, and support. Jeanne shares how she launched an internal blog to unite global teams before “content ops” was a term, why monthly cross-functional VoC forums beat ad-ho...
2025-10-2927 min
The Growth Wizards PodcastScott Leese, Strategic Advisor & Founder at Scott Leese ConsultingWinning Pipeline in an AI Era: Scott Leese on Go-to-Network, Creative Prospecting, and Sales FundamentalsSummaryPipeline is harder to build, inboxes are noisy, and AI is changing how buyers buy—so what actually works now? Bestselling author and go-to-market advisor Scott Leese joins Growth Wizards to share a pragmatic playbook for winning deals in 2025. Scott advises seed to Series C companies on GTM, sales ops, and RevOps, runs a micro-VC, coaches 65+ CROs/VPs, and even operates an Austin landscaping business—giving him a rare vantage point across tech and traditional services. He b...
2025-10-2422 min
The Growth Wizards PodcastMickey Baines, President & CRO at Kennedy & Company Education StrategiesFrom QVC to AI-Driven Enrollment: Mickey Baines on Data Hygiene, Frictionless Journeys, and 1:1 OutreachSummaryWhat can a live TV toy demo teach leaders about building high-performing, AI-enabled teams? Mickey Baines, President and Chief Revenue Officer at Kennedy & Company Education Strategies, shares how seven-minute QVC segments shaped his approach to feedback, messaging, and execution in higher education. Mickey breaks down how to translate features into benefits, set up disciplined AI experimentation, and move from broad segments to truly one-to-one outreach. He explains why you must start with foundational prompting skills, align “AI toys” to strategy, and...
2025-10-2226 min
The Growth Wizards PodcastJustin Ashby, Fractional Head of MarketingEarly-stage founders don’t need a $200K marketing hire to build pipeline—they need a system that scales. Justin Ashby, a Utah-based fractional VP of Marketing and former product marketing leader turned founder advisor, breaks down “go-to-market engineering”: stitching affordable tools and workflows to turn website intent into warm conversations. With experience across 12 startups in the past eight months, BYU MBA venture training, and a service he calls “executive orchestration,” Justin shows how to activate founders on LinkedIn, personalize outreach for modern buying committees, and run rapid experiments that reveal winners fast. He shares the exact building blocks (thin...
2025-10-2020 min
The Growth Wizards PodcastDavid Gales , Head of Marketing at OysterWhat does it take to scale a global B2B startup into a unicorn? In this episode of Growth Wizards, host Tanner Green sits down with David Gales, Head of Marketing at Oyster, a global employment platform revolutionizing how companies hire and support talent across borders.David shares how his early focus on customer experience and retention laid the foundation for Oyster’s scalable growth engine. From launching onboarding campaigns with authentic personal touches to building cross-functional frameworks with sales and operations, David breaks down the core systems that enabled Oyster’s global expansion.He also...
2025-09-2914 min
The Growth Wizards PodcastJason Cutter, Growth Advisor at Business Broker GrowthEpisode SummaryWhy do so many sales teams struggle to scale even with great products and talented people? In this episode of Growth Quiz, host Tanner Green sits down with Jason Cutter, author of Selling with Authentic Persuasion and founder of Cutter Consulting Group, to unpack the hidden bottlenecks in modern revenue teams.With a career spanning mortgage sales, operations leadership, and consulting for founder-led startups to enterprise teams, Jason shares a unique perspective on what truly drives scalable, human-centric sales growth. From overcoming founder blind spots to building systems that support not replace your people...
2025-09-2219 min
The Growth Wizards PodcastShawn Karol Sandy, Chief Revenue Officer at ProTech Services Group, Inc.Episode SummaryIn today’s episode of The Growth Wizards Podcast, we dive deep into modern sales strategy with Shawn Karol Sandy, Chief Revenue Officer at Protect Services and founder of The Selling Agency. With decades of experience across print, TV, and consulting, Shawn brings a refreshing perspective on what really moves the needle for sales and revenue teams—especially in mature, non-SaaS markets.Shawn unpacks why most go-to-market strategies fail, how outdated paradigms are holding companies back, and what it takes to align your sales journey with your customer’s reality. From building voice-of-customer feedba...
2025-09-1521 min
The Growth Wizards PodcastDavid Malmborg, VP of Marketing & Sales at BoostabilityEpisode SummaryWhat does it really take to build a go-to-market strategy that aligns marketing, sales, and customer success—especially in a complex B2B environment? In this episode of Growth Wizards, host Tanner Green sits down with David Malmborg, VP of Marketing and Sales at Boostability, to unpack how he approaches revenue planning, lead qualification, and operational alignment across departments. With a career that spans mental health tech, agency work in tourism, and now SEO for small businesses, David brings a systems-focused lens to GTM strategy that’s both methodical and refreshingly practical.David shares how...
2025-09-0822 min