Shows
Let's Talk Horse BusinessThe Hidden Business powering the Big Equestrian Brands...In this conversation, Simon Middleton, Managing Director of Zebra Products, shares insights into the journey of his business, which has been a key player in the equestrian industry for 25 years. He discusses the importance of building relationships with brands and retailers, the challenges and opportunities in the distribution model, and the significance of sponsorships in promoting equestrian products. Simon emphasizes the need for passion in the industry and offers valuable advice for aspiring equestrian entrepreneurs, highlighting the importance of networking and staying true to one's vision.
Takeaways
Zebra Products...
2026-02-1048 minLet's Talk Horse BusinessThe Business of Farriery: Hoof Care, Clients & Growth with Harry SpinksIn this episode of the Let’s Talk Horse Business podcast, George sits down with Harry Spinks, a farrier based in Dorset, UK, to explore the realities of modern farriery — from hoof care and horse welfare to client management and business growth.
Harry shares his journey into the trade, common misconceptions horse owners have around hoof care, and why regular farrier visits can prevent costly veterinary issues later down the line. The conversation dives into the often-misunderstood relationship between horse owners and farriers, highlighting how clear communication and education play a vital role in maintaining both horse health...
2026-01-131h 10Let's Talk Horse BusinessBuilding an Award-Winning Equine Therapy Charity: The Business Behind Strength and Learning Through HorsesIn this episode of the Let’s Talk Horse Business podcast, George is joined by Jemma and Rosie from Strength and Learning Through Horses, an award-winning equine therapy charity supporting young people through equine-assisted learning, education, and mental health intervention.
The conversation goes beyond the therapy itself and explores the business behind the impact. Jemma and Rosie share how the organisation balances horse welfare, safeguarding, therapeutic outcomes, and sustainable growth while navigating the realities of running and scaling a charity within the equestrian industry.
Drawing on real experiences from inside the organisation, this episode explores what...
2026-01-0658 minLet's Talk Horse BusinessOvercoming Negativity Bias: Shifting Perspectives in the Equestrian Business WorldIn this episode of the Let's Talk Horse Business podcast, George delves into the impact of negativity bias on equestrian entrepreneurs and the importance of perspective in shaping our business journeys. Drawing from personal experiences and industry insights, George emphasises the need to recognise and combat negative perceptions that can hinder progress. He introduces the GPS method—Gratitude, Perspective, and Service—as a powerful tool for overcoming challenges and fostering a supportive community. By reflecting on achievements and surrounding ourselves with the right people, George encourages listeners to focus on their growth and potential, ultimately inspiring them to take acti...
2025-08-0524 minLet's Talk Horse BusinessBehind the Curtain: The Real Struggles of Equestrian Entrepreneurs
In this episode of the Let's Talk Horse Business podcast, George delves into the often-overlooked emotional and personal challenges faced by equestrian business owners. Sharing his own experiences of self-doubt and questioning his purpose, George emphasises the importance of reflection and connection with others during tough times. He discusses the balance between running a business and maintaining personal fulfillment, highlighting that businesses should serve their owners rather than detract from their joy. With insights drawn from conversations with his brother and mentors, George encourages listeners to embrace moments of uncertainty and to seek clarity on their...
2025-07-2915 minLet's Talk Horse BusinessTaking the Leap: How I Embraced Risk for GrowthIn this episode, George shares a personal journal entry reflecting on his recent experiences and challenges in the equestrian business world. He discusses a bold move he made by taking on 15 stables during a critical sales period, highlighting the risks and uncertainties involved. George emphasizes the importance of having a clear vision, a supportive network, and a strategic approach to business growth. He introduces his REINS system, which consists of five key steps to help equestrian professionals build sustainable businesses. Additionally, George announces the launch of the Equestrian Business Membership, designed to provide ongoing support, resources, and community for...
2025-07-2228 minLet's Talk Horse BusinessThe REINS System: Mastering the Final Step to Business SuccessIn this episode of the Let's Talk Horse Business podcast, George concludes the five-step Reins system designed to help equestrian entrepreneurs build and scale their businesses effectively. Focusing on the final step, "Scale," George emphasizes the importance of creating a sustainable business model that allows for increased revenue and impact without sacrificing quality or personal well-being. He discusses practical strategies for scaling, including systematizing processes, identifying bottlenecks, and delegating tasks. George also highlights the benefits of scaling, such as improved work-life balance, enhanced brand reputation, and the potential for future growth and legacy. Listeners are encouraged to embrace the...
2025-07-0936 minLet's Talk Horse BusinessBuilding Bonds: How Nurturing Your Clients Can Transform Your Business!In this episode of the Let's Talk Horse Business podcast, George delves into the crucial fourth component of the REINS formula: Nurturing. He emphasises the importance of building strong relationships with clients, highlighting how effective nurturing can lead to short-term wins and long-term sustainability for a business. George discusses various strategies for nurturing, such as personal check-ins, expressing appreciation, and creating a sense of community among clients. He also outlines the benefits of nurturing, including repeat business, word-of-mouth marketing, and increased client lifetime value. By focusing on nurturing, equestrian businesses can foster loyalty and trust, ultimately leading to a...
2025-07-0125 min
Let's Talk Horse BusinessBreaking the Cycle: Strategies for Achieving Financial Balance in the Equestrian IndustryIn this episode, George interviews Julie, a seasoned expert in business, leadership, and money mindset. Julie shares her journey from being a management accountant to a leadership consultant and property investor, emphasising the importance of understanding money and its impact on personal and professional life. The conversation delves into the concept of "lifestyle versus empire," highlighting the significance of creating a balanced life that aligns with individual values. Julie introduces listeners to her free questionnaire on wealth and balance, encouraging self-assessment in areas of money, relationships, and health. The episode also explores the connection between energy and leadership through...
2025-06-241h 02
Let's Talk Horse BusinessUnlocking Client Retention: Innovative Strategies for Equestrian SuccessIn this episode of the Let's Talk Horse Business Podcast, George delves into the third step of his five-step REIGNS system: Innovation. He emphasizes the importance of standing out in a crowded equestrian market by adapting services and enhancing client experiences. George discusses practical ways to innovate, such as streamlining booking processes, creating digital welcome packs, and offering workshops or clinics. He highlights the benefits of innovation, including increased client retention, additional revenue streams, and improved brand distinction. The episode encourages listeners to audit their current offerings, gather client feedback, and implement thoughtful changes that align with their business...
2025-06-1733 min
Let's Talk Horse BusinessStop Pleasing Everyone: Crafting a Business Identity That Resonates with Your Ideal ClientsIn this episode of the Let's Talk Horse Business podcast, George delves into the second step of the REINS system: Engage. He emphasises the importance of attracting the right clients and aligning your business identity with your messaging and offers. George discusses how engaging with ideal clients can reduce stress, improve communication, and create a more enjoyable business environment. He provides actionable steps for defining your ideal client avatar, clarifying your messaging, upgrading your brand presence, and designing service packages that resonate with your target audience. By focusing on these elements, listeners can transform their businesses from chaotic to...
2025-06-1023 min
Let's Talk Horse BusinessThe First Fix – Reframing How You Run Your Equestrian BusinessGeorge dives into the challenges faced by livery yard and equestrian business owners, particularly the struggle to charge appropriately for their services. Drawing from his own experiences in building a successful horse transport business, George introduces the REINS system—a five-step formula designed to help equestrian entrepreneurs transform their passion into a profitable venture without succumbing to burnout. The episode focuses on the first step, "Reframe," emphasizing the importance of shifting one's mindset from viewing their work as a hobby to recognizing it as a valuable business. George provides practical insights, including conducting a SWOT analysis, setting SMART goals, an...
2025-05-2732 min
Let's Talk Horse BusinessBreaking Barriers: Understanding Virtus and the Future of Para Equestrian Sports: With Danielle CurzonIn this inspiring episode of the Let's Talk Horse Business podcast, George interviews Danielle Curzon, a remarkable para rider who has overcome significant health challenges to return to the equestrian world. Danielle shares her journey from a successful childhood in horse showing to a diverse career in security and martial arts, before facing health issues that led to a stroke and chronic conditions. Despite these obstacles, she found solace and purpose in horses, particularly through her partnership with her stallion, Pleasureland AM, and her mare, Dizzy Rascal. Danielle discusses her experiences with Virtus Sports, the international governing body for...
2025-05-2051 min
Let's Talk Horse BusinessFrom Eventing to Para Dressage: Rebecca Page's Inspiring Journey Through Injury and ResilienceGeorge interviews Rebecca Page, a freelance dressage rider with a compelling journey from eventing to para dressage. Rebecca shares her experiences in the equestrian industry, including the challenges of maintaining a sustainable business while navigating the complexities of horse welfare and competition. She discusses her personal struggles with injuries, the importance of loyal owners, and the financial realities of running a horse business. The conversation also touches on the need for better public education about equestrian practices and the importance of unity within the equestrian community. As Rebecca looks to the future, she expresses her desire to continue progressing...
2025-05-1353 min
Let's Talk Horse BusinessHorse Welfare and Training: Best Practices for a Compassionate ApproachGeorge sits with Katy Holder-Vale as they dive into the intricacies of the horse breeding industry, drawing on Katy's extensive 40-year experience. They discuss her journey from starting at Wychham House Stud to leading the Hanoverian Society in England. The conversation touches on the challenges of breeding, the importance of adapting to market demands, and the evolving landscape of horse welfare. Katie emphasizes the significance of networking, the role of apprenticeships, and the need for responsible horse ownership. They also explore the impact of social media on public perception and the necessity of showcasing the positive aspects of horse...
2025-04-2956 min
Let's Talk Horse BusinessAvoiding Common Pitfalls: The Top 3 Mistakes Equestrian Businesses MakeIn this episode of the Let's Talk Horse Business podcast, George dives into the three biggest mistakes equestrian businesses commonly make and offers practical advice on how to avoid them. He emphasises the importance of developing a solid pricing strategy, highlighting the need to understand competitors and differentiate offerings to ensure profitability. George also critiques the over-reliance on word-of-mouth marketing, urging listeners to embrace digital platforms and social media to expand their reach. Finally, he addresses the critical issue of valuing time and preventing burnout, encouraging business owners to consider building a supportive team as they scale. Tune in...
2025-04-2223 min
Let's Talk Horse BusinessExciting Developments at Fonture Transport: New Vehicles and Expansion PlansGeorge provides an exciting update on Fonture Transport, their horse transport business. As they approach the end of the first quarter, the host shares plans for expansion, including a new hire and transport site in Lincolnshire and the addition of a new lorry to their fleet in Newmarket. Emphasizing the importance of setting a clear vision and smart goals, the host encourages listeners to reflect on their own business aspirations as they move into the second quarter. With a focus on actionable steps and sustainable growth, this episode aims to inspire equestrian entrepreneurs to define their goals and take...
2025-04-1506 min
Let's Talk Horse BusinessThe Equestrian Dilemma: Balancing Animal Welfare and Training TechniquesGeorge Betson dives into the recent proposal by the Dutch House of Representatives to ban certain training aids in the equestrian world, sparked by the Party for Animals. While acknowledging the importance of animal welfare, George argues that banning tools like spurs and whips may not address the root of the problem, which lies in the misuse of these implements by individuals rather than the tools themselves. He emphasizes the need for accountability among equestrians and advocates for education to help the public understand the responsible use of training aids. The episode calls for a collective effort within the...
2025-04-0808 min
Let's Talk Horse BusinessCreating Safe Spaces: How Empower Change Aims to Support Young EquestriansIn this episode of the Let's Talk Horse Business podcast, George sits down with Evie, the founder of Empower Change UK, who is on a mission to address body image issues and eating disorders within the equestrian industry. They discuss the significant impact of social media on young adults and the importance of fostering open conversations about these stigmatized topics. Evie shares her personal journey, from her struggles with body image during her time at equine college to her efforts in creating a supportive community through Empower Change. The episode also explores the role of role models in shaping...
2025-04-0152 min
Let's Talk Horse BusinessRunning a Successful Livery & Horse Sales Business with Kirsten MayneIn this episode of Let's Talk Horse Business, host George sits down with professional dressage rider and horse sales expert Kirsten Maine. Kirsten shares her journey from a young equestrian to an international dressage competitor and successful business owner. She provides insight into the dressage industry, discusses her unique approach to horse sales and training, and sheds light on the challenges and rewards of managing a horse business. A significant focus of the conversation revolves around the realities of running a livery, how to structure it for sustainability, and why traditional livery models often struggle financially. Whether you’re an...
2025-03-2556 min
Let's Talk Horse BusinessEmpowering Change: Evie's Journey to Transform Body Image in the Equestrian CommunityIn this episode of the Let's Talk Horse Business podcast, George has a small conversation with Evie, the founder of Empower Change UK, they delve into the critical issues surrounding body image and disordered eating within the equestrian community. Evie shares her journey since their initial meeting at the London International event, highlighting her passion for helping young adults navigate the challenges posed by social media and societal expectations. The conversation explores the growth of Empower Change, including strategies for building a sustainable business model to reach more individuals in need of support. Listeners will gain insights into Evie's...
2025-03-1810 min
Let's Talk Horse BusinessNavigating the Challenges of Equestrian Teaching: Insights from Emily's ExperienceIn this episode of Let's Talk Horse Business, we sit down with Emily, an international dressage rider who has transitioned from riding ponies to training her own horses at a competitive level. Emily shares her journey in the equestrian world, discussing her experiences with various riding disciplines, her passion for teaching, and the challenges of running a horse business. She offers valuable insights into managing a busy schedule, the importance of organization, and the significance of adapting training methods to suit individual horses. Emily also emphasizes the need for transparency in the equestrian industry and the benefits of utilizing...
2025-03-1146 min
Let's Talk Horse BusinessFrom Geologist to Equestrian Videographer: Peter's Inspiring Journey in Content CreationIn this episode of the Let's Talk Horse Business podcast, George sits down with Peter from Granite Lens Media, an equestrian videographer and photographer. Peter shares his inspiring journey from working as a geohazard engineer to launching his own business in the equestrian space. He discusses the challenges and rewards of creating content for influencers, brands, and events, emphasizing the importance of building a core client base. The conversation delves into the realities of running a business, the impact of social media on the equestrian industry, and the significance of valuing one's work. Peter also reflects on his experiences...
2025-03-041h 05
Let's Talk Horse BusinessFrom Industrial to Digital: How Cavago is Revolutionising the Equestrian ExperienceIn this episode of "Let's Talk Horse Business," George sits down with Sophie, the Managing Director of Cavago, she discusses the company's mission to revolutionise the equestrian industry by transitioning it from an industrial to a digital era. With a background in the equestrian sector and a passion for horses, Sophie shares insights into Cavago's innovative platform that connects equestrian businesses with customers, making it easier to book experiences online. She highlights the challenges faced by the industry, such as discoverability and administrative burdens, and explains how Cavago addresses these issues through its user-friendly technology. The conversation also touches...
2025-02-251h 12
Let's Talk Horse BusinessBuilding a Brand: Insights from Charlotte Franke, Founder of Franke RacewearIn this episode of the Let's Talk Horse Business podcast, George welcomes Charlotte Franke, the founder of Franke Racewear, an international racewear brand. Charlotte shares her inspiring journey from being an apprentice jockey in Germany to establishing her own successful business in the UK. She discusses the challenges she faced in the racing industry, the importance of networking, and the lessons learned along the way. Charlotte emphasises the significance of trusting one's instincts, the hard work required to maintain a business, and the value of having a supportive community. Listeners will gain insights into the niche racewear market, the...
2025-02-181h 02
Let's Talk Horse BusinessMarketing Mastery in the Equestrian Industry: Strategies to Stand Out and SucceedIn this episode of the Let's Talk Horse Business podcast, George sits down with Rhiannon, an equestrian business specialist, to explore the intricacies of starting and marketing a successful equestrian business. Rhiannon shares her journey from managing strip clubs to becoming a consultant, emphasising the importance of understanding customer needs and differentiating one's brand in a competitive market. The conversation delves into practical advice for aspiring business owners, including the significance of market research, the value of personal branding, and the necessity of taking action despite self-doubt. Rhiannon also highlights the importance of positioning a business to solve specific...
2025-02-1158 min
Let's Talk Horse BusinessBuilding an Equestrian Empire: Insights from Stephen's Livery Business SuccessIn this episode of "Let's Talk Horse Business," George interviews Stephen, a remarkable entrepreneur who has transformed his passion for horses into a thriving livery business in just three years. From humble beginnings with his own horses, Stephen shares his journey of building multiple livery yards and the challenges he faced along the way. He discusses the importance of hard work, passion, and the right partnerships in achieving success. Listeners will gain valuable insights into managing a livery business, the significance of team dynamics, and strategies for navigating the industry's challenges, including pricing and staff retention. Stephen emphasises the...
2025-02-0455 min
Let's Talk Horse BusinessNavigating the Challenges of Livery Yard Businesses: Understanding Costs and ValueIn this episode of the Let's Talk Horse Business podcast, George delves into the critical topic of the livery yard business, highlighting the challenges faced by livery yard owners in today's economic climate. Drawing on insights from a post shared by Ibby McPherson and the Tampna Eventing Team, George emphasises the importance of recognising horses as luxury items that require appropriate care and investment. He discusses the rising costs associated with running a livery yard, including hay, feed, labor, and insurance, and stresses the need for transparent communication and fair pricing in the industry. George also shares his top 10...
2025-01-2825 min
Let's Talk Horse BusinessFrom Vision to Action: How SMART Goals Can Transform Your Horse BusinessIn this episode of the Let's Talk Horse Business podcast, George dives into the importance of setting goals, planning, and creating a vision for both personal and business success as we enter 2025. He emphasises the need for clarity in one's aspirations, whether related to personal life, hobbies, or equestrian pursuits, and introduces the SMART goals framework to help listeners break down their visions into actionable steps. The discussion also highlights the challenges faced by livery yard businesses in the current economic climate, urging owners to recognize the value of their services and the necessity of fair pricing. George shares...
2025-01-2138 min
Let's Talk Horse BusinessLessons Learned: The Impact of Networking and Collaboration in Horse BusinessIn this episode of the Let's Talk Horse Business podcast, George reflects on his exhilarating experience at the London International Horse Show, where he exhibited for the first time. He shares the challenges and triumphs of setting up his stand, the valuable connections he made, and the insights gained from engaging with fellow equestrians and businesses. George emphasises the importance of seizing opportunities and the potential for growth within the equestrian community. He also highlights a meaningful conversation with Evie, who is working to address mental health issues in the equestrian world, showcasing the podcast's mission to support and...
2025-01-1419 min
Let's Talk Horse BusinessNavigating the Equestrian Industry: Insights from Fonture Transport's DirectorIn this episode of "Let's Talk Horse Business," George delves into his journey as the director of Fonture Transport, a horse transport business he founded two and a half years ago. He shares the challenges he faced in establishing his company, including pricing pressures and the importance of maintaining high service standards. George emphasises the significance of understanding market positioning and the necessity of a solid business plan for growth, particularly as he prepares to expand into international transport. He also provides valuable insights for horse owners on what to look for when choosing a transport service, including insurance...
2025-01-0715 min
Let's Talk Horse BusinessNavigating the Challenges of Entrepreneurship: Insights from Kallum Betson on Overcoming Self-DoubtIn this episode, George interviews his brother Kallum, a personal trainer on a mission to grow his online fitness business. Kallum shares his inspiring journey of personal development, overcoming mental health challenges, and the pivotal role that fitness has played in his life. He discusses the importance of building a support system, the struggles of self-doubt and imposter syndrome, and how he is now focused on helping others achieve their fitness goals. The conversation delves into practical advice for aspiring entrepreneurs in the equestrian industry, emphasising the significance of social media, finding a niche, and the value of mentorship...
2024-12-2450 min
Let's Talk Horse BusinessBuilding Connections: The Key to Success in the Horse Breeding IndustryIn this episode, George talks to Katy Holder-vale as they delve into the intricacies of the horse breeding industry, drawing on Katy's extensive 40-year experience. They discuss her journey from starting at Wychham House Stud to leading the Hanoverian Society in England. The conversation touches on the challenges of breeding, the importance of adapting to market demands, and the evolving landscape of horse welfare. Katie emphasizes the significance of networking, the role of apprenticeships, and the need for responsible horse ownership. They also explore the impact of social media on public perception and the necessity of showcasing the positive...
2024-12-1756 min
Let's Talk Horse BusinessThe Reality of Selling Horses: Kirsten Mayne Discusses Challenges, Strategies, and SuccessesIn this episode of "Let's Talk Horse Business," George interviews professional dressage rider Kirsten Mayne, who shares her journey from a young horse enthusiast to an international competitor and successful horse seller. Kirsten discusses the complexities of balancing her dual roles as a rider and a business owner, emphasising the importance of managing both buyer and owner expectations in the competitive horse market. She reflects on her early experiences with horses, the challenges of selling in an elite sport, and the significance of maintaining honesty and integrity in business. Kirsten also highlights the need for accessible riding opportunities for...
2024-12-1056 min
Let's Talk Horse BusinessThe Venue Crisis: Understanding the Challenges Facing Equestrian SpacesIn this solo episode of "Let's Talk Horse Business," George delves into the pressing issue of venue closures within the equestrian industry, particularly focusing on the recent decision by Hickstead International Grounds to stop hosting dressage competitions. He explores the operational challenges and financial pressures that venues face, including rising costs for utilities, staffing, and maintenance, which often lead to unsustainable business models. George emphasises the need for competitors and venues to collaborate and support one another, highlighting the importance of community and networking to address these challenges. He invites listeners to share their thoughts and ideas on how...
2024-12-0309 min
Let's Talk Horse BusinessFrom Passion to Profession: Jenni Bush's Journey in the Equestrian Business WorldIn this episode of "Let's Talk Horse Business," George is joined by equestrian business coach Jenni Bush, who shares her unique journey into the horse industry, starting from her childhood desire to be around horses despite not coming from a horsey family. Jenni discusses her extensive experience, including her work with a charity, teaching riding, and eventually transitioning into business coaching for equestrian professionals. The conversation delves into the importance of implementing systems in business, the value of networking, and how to effectively use social media to promote equestrian businesses, especially in light of recent challenges faced by the...
2024-11-2644 min
Let's Talk Horse BusinessBuilding Your Horse Business: Tips, Tricks, and Real-Life Success StoriesIn this episode of the Let's Talk Horse Business podcast, George introduces listeners to the world of equestrian business, drawing on his 15 years of experience in the industry. He aims to provide valuable insights into building and growing a horse-related business by sharing real-life examples and practical advice. George emphasises the importance of learning from others' journeys and offers tips, tricks, and resources to help listeners create the lifestyle they desire. The podcast also features trusted professionals in the equestrian field, providing recommendations for products and business advice. Join George on this exciting journey to enhance your understanding of...
2024-11-1902 min
Let's Talk Horse BusinessFrom Beginner to Equestrian Fitness Coach: Karzan Hughes' Inspiring JourneIn this episode, George interviews Karzan Hughes, a health and fitness coach for horse riders, who shares his remarkable journey from a non-equestrian background to becoming a successful entrepreneur in the equestrian fitness industry. Karzan looks back at his first encounter with horses at the age of 26 during a holiday in Spain, which ignited his passion for riding and led him to explore the unique physical demands of the sport. He discusses the importance of prioritising personal health and fitness to enhance riding skills, as well as his experiences in building a social media presence that has attracted a...
2024-11-191h 00
Let's Talk Horse BusinessStop Procrastinating and Put Yourself Out There with Claire StanleyGeorge is joined by the sensational Claire Stanley who has nailed progress, reaching the point where she now coaches others. She is great at deal packaging and is a particularly strong networker with a strong following on social media. Claire shares her top tips to help you to do the same. She explains how to overcome fear, put yourself out there, start your journey to success and keep going. KEY TAKEAWAYS Waiting for perfection stops you from taking the next step. Don’t procrastinate. Say yes and work it out later. Knowing you have to ge...
2024-04-1155 min
Let's Talk Horse BusinessSetting Up Your Hustle for ProfitabilityGeorge starts the episode by sharing the details of his recent business challenges and wins. Real-world examples that you can learn from and use to help you and your business grow faster. He also looks at why so many of us struggle to take things to the next level, even when we have access to great mentors and information. George explains how our internal voice and mindset can work against us and what we can do about this issue. KEY TAKEAWAYS When setting up a new hustle, try to choose one that has relatively...
2024-04-0222 min
Let's Talk Horse BusinessMarketing - Building Your Personal BrandPeople rely on their emotions when making decisions, especially when buying things. If people know and trust you, they are far more likely to buy from you, which is why your personal brand matters so much. George explains exactly how to build your personal brand. Including, the best way to leverage social media and networking. KEY TAKEAWAYS People make buying decisions on an emotional level. When they relate to you, they are more likely to buy from you. The emotion behind your key messages is what resonates with people and attracts them to your b...
2024-03-2619 min
Let's Talk Horse Business0 - 100K – Marketing – Build Your Business and Personal Brand and Talk About It EverywhereThis episode of the 0 to 100k hustle looks at marketing. George explains how he has successfully marketed his family business, the pub he ran, his property enterprise and, now, his horse transport company. With the help of his mentors, he has become much more effective at marketing, which has greatly accelerated the growth of his latest startup. You can be sure that the marketing guidance he provides works. KEY TAKEAWAYS Building a brand and getting it known in the sector you are operating in is crucial. Using social media is an effective way to...
2024-03-1922 min
Let's Talk Horse BusinessHow to Choose the Right Business StructureIn this episode, George explains how to choose the right structure for your business. He explains what the different options are and provides you with an overview of each of them. Including, Sole Trader, Limited Liability Company (Ltd) and Limited Liability Partnerships (LLPs). George also talks briefly about VAT and corporation tax. Please remember that his episode is an overview of the subject and that you should seek professional advice before deciding which business structure to use. KEY TAKEAWAYS A sole trader owns the business, makes all of the decisions and is liable for...
2024-03-1209 min
Let's Talk Horse BusinessGrow Your Network – Your Network Really Is Your Net WorthIn this episode, George looks at why it is important to grow your network. He shares how to do it in a way which exposes you to and connects you with those who are just ahead of you on your entrepreneurial journey. People who can accelerate your growth and bring you work. KEY TAKEAWAYS Most entrepreneurs underestimate the importance of networking. Networking with people who are way out of your league accelerates your growth. A record number of teenage entrepreneurs are making millions because they are leveraging social media to network effectively. Having a good network...
2024-03-0514 min
Let's Talk Horse BusinessThree Things That Will Enable You to Level Up FastIn this episode, George shares three key things that are going to catapult your success. Things that George does himself daily, so you know that they work. He reveals how to find the extra money you need to be able to grow your business faster and explains how to put together a routine that you will actually stick to. George also shares the details of his winning routine. KEY TAKEAWAYS Virtually everyone wastes money on things that they do not need. It is one of the fastest ways to squander resources that you could b...
2024-02-2714 min
Let's Talk Horse BusinessDeveloping a Success MindsetIn this episode, George talks about something pivotal for success – developing the right mindset. He explains what mindset is and how our subconscious thought patterns affect our ability to adapt, keep going and remain positive even when things get tough. George also provides examples of effective techniques you can use to build the right mindset. KEY TAKEAWAYS Mindset is largely about the thought patterns that you habitually use. The way you think strongly influences your ability to reach your goals and aspirations. The right mindset builds resilience and enables you to adapt. It stops yo...
2024-02-2023 min
Let's Talk Horse BusinessHow to Start a Business with Little or No MoneyIn this episode, George explains how to start a business with no or very little money, which is what he did when he launched his now highly profitable property company. He shares the steps you need to take to be able to do the same and get started today. KEY TAKEAWAYS Start small and scale. Start a project today. If you base it around something you already do or know getting started fast will be a lot easier. Arrogance and cockiness and going too hard, too fast, will get you nowhere. Find out more about the...
2024-02-1313 min
Let's Talk Horse BusinessDeciding Which Business Model You Should FollowIn this episode, George shares some of the key learnings from what for him was a varied, interesting, and instructive week. Including why starting a business that is related to a field or sector you are used to working in, is not always a good idea. He also shares how to come up with a business idea and product or service that will work and how to market yourself. KEY TAKEAWAYS While working in a field you are familiar with instinctively sounds like a good idea, 80% of businesses that start this way fail within...
2024-02-0617 min
Let's Talk Horse BusinessOvercoming Insecurity and FearIn this episode, George looks at how to overcome the fear and insecurity that everyone regularly experiences. He explains how our instinct to stay safe and comfortable frustrates our efforts to actually take action, which stops us from growing. Overthinking, being overly cautious and giving in to the desire not to push yourself out of your comfort zone are holding you back. George shares a targeted way for you to break out of this negative behaviour pattern. KEY TAKEAWAYS Imposter syndrome is feeling fearful and insecure. Fear and insecurity are natural responses, it is p...
2024-01-3010 min
Let's Talk Horse BusinessWorking On Yourself is Essential for Success with Andy TaylorIn this episode, George is joined by Andy Taylor who went from working on the tools to setting up a fencing company which he grew and sold. Today, he runs a serviced accommodation business. They discuss his journey, mindset challenges and how not to keep putting off tackling the tough tasks e.g. sacking someone and much more. As well as covering effective hiring practices, how to create a power team, accepting help and dealing with mental health problems. KEY TAKEAWAYS Stop comparing your internal self to someone else's highly polished outward persona. Do...
2024-01-3058 min
Let's Talk Horse BusinessUsing the QUEST Approach to Recognise Progress and Overcome OverwhelmIn this mindset episode, George explains the role gratitude plays in enabling you to overcome overwhelm so that you can get unstuck and continue to grow. He helps you to understand why this works and how to use this fact to your advantage. Including, introducing you to his QUEST system, a simple step-by-step process anyone can use to get unstuck, and beat overwhelm. KEY TAKEAWAYS Anyone can set up a business and grow it to 100k. Having too much going on at once leads to overwhelm and you getting stuck. Humans are naturally negative, they look...
2024-01-3013 min
Let's Talk Horse BusinessUnlocking the Secret to Setting Up and Running Your Own £0 - £100k HustleWelcome to the first ever episode of the "£0 - £100k Hustle" podcast, hosted by George Betson. This podcast is going to take you through the entire process of launching your own £100k business. Everything from coming up with the initial idea to fostering business growth. Topics include conceptualization, navigating a newlaunch, employing others and the world of marketing. George starts by giving you an overview of his entrepreneurial journey. He is currently the owner of a successful horse transport company and a rent-to-rent property business that provides serviced accommodation for businesses across three counties and also owns and...
2024-01-3006 min
Dads, Beards, NerdsGames, Wrestling and some FF7Remake - DBN PRIME Ep66 w/Ryan Betson of The Pop CulturistsAnthony and Tommy sit down with Ryan Betson from The Pop Culturists and chat about Wrestling, gaming, podcasting and how there are a lot of janky FF7Remake textures.
Find Ryan at:
Host of The PopCulturists For the Players & The Young and the Wrestlers
twitter.com/HaggardMC
twitter.com/ThePopCulturists
Love the podcast? Leave us a voice message via the anchor app on your phone and have it showcased during the DBN Prime Podcast. Find us at Twitter @DadsBeardsNerds and Instagram @DadsBeardsNerdsPodcas Oh and join our amazing Discord community! George...
2020-04-261h 00