Shows
We Love Salespeople26. Tänkande som säljer – DSRP, affärsförståelse och systemtänk med George BronténHur påverkar ditt sätt att tänka din försäljning?I detta avsnitt möter vi George Brontén (Membrain) som har nördat ner sig i hur vi organiserar information – och hur DSRP (Distinktioner, System, Relationer, Perspektiv) kan bli säljarens bästa verktyg.Vi utforskar bl.a.:Hur du zoomar ut från produkt och funktioner till affärsvärde och effekt.Hur du särskiljer dig när kunden tycker ”allt ser likadant ut”.Hur du gör relationer och integrationer synliga – och kopplar dem till affärsvärde.Nyf...
2025-12-091h 30
Agent Survival Guide Podcast4 Tips for Making a Better Insurance Sales PitchWant to improve your selling skills? Learn how to make a better insurance sales pitch! We outline four game-changing sales presentation tips for insurance agents.
Read the text version
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
Resources:
10 Tips to Submitting an Error-Free Medicare Enrollment Application
16 Ways to Generate Medicare Leads (That You Probably Haven’t Tried Yet!)
...
2025-11-1111 min
Because Growth MattersHow Membrain is Redefining CRM for Sales Teams with George BronténSales teams don’t fail because of a lack of data, they fail because they overlook behaviours, systems, and the fundamentals that drive performance.In this episode of Because Growth Matters, Daniel sits down with George Brontén, CEO of Membrain and author of Stop Killing Deals, to explore how complex B2B sales can be simplified and transformed.George shares why traditional CRM systems frustrate sales teams, how shifting focus from data to behaviours changes results, and the role of AI in augmenting (not replacing) human thinking.
2025-10-0645 min
B2B Legends Show - By Oneflow10. Challenging the norm: Lessons in sales, leadership, and innovation - George Brontén, CEO & Founder of MembrainIn this episode, George Brontén, CEO & Founder of Membrain, shares his entrepreneurial journey, insights into sales management, and the challenges faced in building successful teams.He discusses the importance of understanding one's values, the role of AI in sales, and the need for continuous personal and professional development.George emphasizes the significance of building trust in sales and the necessity of investing in people to navigate the complexities of the B2B landscape.Chapters:00:00 George Brontén's entrepreneurial journey07:06 The inspiration behind Membrain10:48 Ch...
2025-02-1826 min
StjärnsäljarpoddenCoaching med George BronténSäljnörden och tillika grundaren av CRM verktyget Membrain; George Brontén gästar podden för att djupdyka i ämnet coaching. För visst är vi många som har en idé om vad coaching är och hur det bör praktiseras, men vi ställer oss sällan frågor kring vilka metodiker som finns och vad vi vill att mottagaren skall ta med sig. I veckans avsnitt dissekerar vi ämnet för att försöka hitta svar på hur vi skall agera för att ett coachande samtal skall bli så bra som möjligt - Välkomna!
2024-03-2529 min
Den hybrida kundresan30: Viljan att lyfta säljyrket och stötta säljare inom komplex B2B försäljning (med George Brontén på Membrain)I denna veckas avsnitt av Weekly Reflections kommer du få lyssna till George Brontén som är grundare och VD på Membrain. Han beskriver sig som en glad prick som gillar mjukvara och att utmana det som är "Mainstream".
Membrain är ett CRM och mjukvaruföretag med fokus på "hur:et" inom försäljning. De finns med ungefär 30 anställda på flera olika marknader i världen. Framåt har som mål att växa med 40% per år och nästa stora milstolpe är att nå 100 miljoner, i MRR.
Företagen som kommer till Membrain fö...
2023-03-0835 min
How to NOT Execute Your Strategy (and what to do about it)George Brontén: How understanding your value chain determines successGeorge Brontén is the Founder and CEO of Membrain. In this episode, we explore how your strategy will fail if you don’t understand your entire value chain.Get the leader guide for this episode here: https://timohai.com/how-to-not-execute-your-strategy-s1e4-george-bronten/
2023-02-2431 min
Sales Strategy & Enablement by Revenue.ioA Conversation with George BrontenGeorge Bronten is the Founder and CEO of Membrain. In markets where your solution looks very similar to the competition's, how you sell is the big differentiator. George digs into the elements of how most sellers sell and the role of sales technology in making the how of selling better and not just faster.He also discusses the key metrics that sales teams should be paying more attention to, but in all likelihood, are not. The very words sellers use also matter and George defines some terms which are commonly used in sales, such...
2023-01-0548 min
The SaaSiest Podcast52. George Brontén, CEO & Founder, Membrain - How do you go from founder-led sales to a scalable sales machine!In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.
We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization.
- When is the right time to make this transition, what is the trigger point
- Who should your first hire be, leader or individual contributor
- What is key in this recruitment process
- What are the do's and don'ts in...
2022-11-0745 minThe SaaSiest Podcast52. George Brontén, CEO & Founder, Membrain - How do you go from founder-led sales to a scalable sales machine!In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.
We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization.
- When is the right time to make this transition, what is the trigger point
- Who should your first hire be, leader or individual contributor
- What is key in this recruitment process
- What are the do's and don'ts in...
2022-11-0745 min
The Selling WellStop Killing Deals with George BronténGeorge Brontén is a life-long entrepreneur, with 25 years of experience in the software space and a passion for sales and marketing. He is the Founder and CEO of Membrain.com, an award-winning SaaS company that makes it easier for companies to capture, learn and execute the behaviors needed to achieve sales excellence. George has also published his own sales book titled Stop Killing Deals: How to Avoid Deadly Assumptions and Achieve Sales Excellence (2020). Join us as we discuss his journey and explore insights into a variety of sales topics such as how to add value to c...
2022-06-0248 min
Sales Strategy & Enablement by Revenue.ioHow You Sell is Why You Win, with George BrontenGeorge Bronten is the founder and CEO of Membrain, the sales enablement CRM. On today's episode we dive into why It's time to put HOW YOU SELL at the core of your business. We explore what are the elements of the HOW. And the role that sales technology plays, or can play, in the making the how you sell better. Plus, we dig into some of the key metrics that sales teams should be paying more attention to. More on Andy: Connect on LinkedInPre-Order Andy's book "Sell Without Selling...
2022-02-1849 min
Stop Killing DealsEmpathy Highlight ReelThis episode is focused on fresh reflections and highlights from our episodes on Empathy. First up is TedxSpeaker and Brand Expert Maria Ross, who will discuss how empathetic work cultures give businesses a competitive edge. Reflecting on this episode, best-selling author and speaker Lisa Earle McLeod talks about how sales teams who truly want to make a difference, outsell transactional sellers. So tune in for this empowering episode!
2022-01-0533 minStop Killing DealsTrust and Listening Highlight ReelTune in for highlights from our most popular episodes on Trust and Listening. With fresh reflections from our host, George Brontén, you will hear former hostage negotiator Kirk Kinnell, share his training models for conflict resolution, decision margin, and de-escalation of force. The sales expert who literally wrote the book on Trust-Based Selling, Charles H. Green, follows up with how to build long-term relationships through customer collaboration. This episode is not to be missed!
2021-12-1436 minStop Killing DealsCognitive Biases and Coaching Highlight ReelEnjoy some of the best clips on cognitive biases and coaching in this episode. Howard Brown, CEO & Founder of RingDNA delivers excellent takeaways on cognitive biases. You will also hear expert coaching advice from elite sports coach, Kjell Enhager, along with top sales expert Keith Rosen. You won’t want to miss learning how to defeat the inner demons that kill deals!
2021-11-3040 minStop Killing DealsFear and Cognitive Biases Highlight ReelJoin us for this special Halloween edition of Stop Killing Deals. We have put together some spooky highlights from our episodes on Fear and Cognitive Biases. You will be hearing from Lee Gerdes, Dave Kurlan, and Carey Morewedge along with some fresh reflections from our host, George Brontén. If you're interested in learning how to defeat the inner monster that kills deals, then you won't want to miss this one!
2021-11-0429 minStop Killing DealsChange Management with Sharon-Drew Morgen [Inside Solution]Join us as we discuss some unconventional methods of dealing with issues related to change management. From debunking conventional thinking to challenging traditional models of selling, this episode is rich with proven advice for those that want to experience a dramatic improvement in deals won.
2021-10-1242 minStop Killing DealsChange Management with Iiro Pohjanoksa [Outside Perspective]In this Outside Perspective, we jump into the topic of change and why that is so hard for many us of, with top change management expert, Iiro Pohjanoksa. Join us to learn some fundamental mistakes to avoid when trying to implement change.
2021-09-2822 minStop Killing Deals[Inside Solution] Symbiosis with Dave BrockIn this Inside Solution, we reflect on how fungi collaboration has anything to teach us in the arena of sales with top sales expert, Dave Brock. Tune in for some interesting tips on what salespeople can learn from the vastly complex trade network in the fungus world!
2021-09-0744 minStop Killing DealsSymbiosis with Daniella Floss [Outside Perspective]Join us as we explore a very scientific angle relating to symbiosis from top Mycorrhiza researcher, Daniela Floss. Tune in to hear some fascinating facts about how fungi collaborate across a vastly complex trade network and how that could possibly apply to sales!
2021-08-2527 minStop Killing Deals[Inside Solution] Systems Thinking with Mike KunkleIn this Inside Solution, we dive into how systems thinking can be applied to the arena of sales. In a world of growing complexity, the need for systems thinkers is growing. Learn what it is and how it can positively impact your sales team. Bringing 3 decades of experience to the discussion is highly-respected sales transformation architect, internationally-recognized sales training, and sales enablement expert, Mike Kunkle. Tune in for practical examples, methodologies, and recommendations for how to double your revenue by applying systems thinking!
2021-08-1036 min
The Abstrakt PodkastHow to Measure the Dirty Deal Details that Seem to be Neglected!Thanks George Bronten for a spot-on podcast about how CRMs often become graveyards of "information". They don't tell the full story of the client conversation generally. "We can reduce the feeling of having to be like a data entry clerk by actually not having the talk technology work for SDR's and not against them." Technology should augment the salesperson, taking off data entry responsibilities to give them the space and time to prospect new opportunities and complete deals in the pipelines.
Working collaboratively, sales professionals and customers find the right solutions, while driving additional sales success for your sales team...
2021-08-0526 minStop Killing DealsSystems Thinking with Ross Arnold [Outside Perspective]In this outside perspective, we dive into what systems thinking is and how crucial it is to navigate the complexity of our modern world. As senior research engineer for the Department of Defense, Ross Arnold, brings a highly informed perspective to this discussion. As the complexity of interconnected systems in our globalized world increases, so too does the need for those in positions of leadership to have a grasp on systems thinking. This introduction to systems thinking is a must-watch for those involved in decision-making!
2021-07-2735 minStop Killing DealsConnection with Colleen Stanley [Inside Solution]In this Inside Solution, we dive into how connection affects sales teams. Learn what it means to build resilient sales teams that are self-aware, other aware, AND consistently achieve sales goals. Tune it for some tips that both sales managers and sales reps can use to improve the most important thing in sales, relationships!
2021-07-1335 minStop Killing DealsConnection with Michelle Tillis Lederman [Outside Perspective]In this Outside Perspective, we dive into what it means to connect as humans. Learn what it means to have the mindset of a connector and even how introverts can be good connectors. If you're a leader you will definitely want to tune in to learn two ways you can improve connecting.
2021-06-2230 minStop Killing DealsEmpathy with Lisa McLeod [Inside Solution]In this Inside Solution, we discuss how empathy can help sales organizations accelerate revenue growth, increase competitive differentiation, and ignite emotional engagement. Tune in to learn how sales teams who truly want to make a difference, outsell transactional sellers from best-selling author and speaker Lisa McLeod.
2021-06-0439 minStop Killing DealsEmpathy with Maria Ross [Outside Perspective]In this Outside Perspective, we discuss how empathy can give businesses a competitive edge by helping create the desired, long-term culture shift and positive change companies want. Learn what an empathetic work culture looks like and how to have radically honest conversations. If you are interested in a "people first, then profit" approach you won't want to miss this one!
2021-05-2429 minStop Killing DealsTrust & Listening with Charles H. Green [Inside Solution]In this Inside Solution, we discuss how trust affects selling with Charles H. Green, who literally wrote the book on Trust-Based Selling. Tune in to hear how to build long-term relationships through collaboration with your customer. You won’t want to miss this one!
2021-05-1142 minStop Killing DealsTrust & Listening with Kirk Kinnell [Outside Perspective]Former hostage negotiator Kirk Kinnell shares his training models for conflict resolution, decision margin, and de-escalation of force. Learn the secret to fast-tracking trust from one of the most sought-after company trainers in the world. A must-watch to improve listening and influencing skills and achieving better outcomes in business negotiations.
2021-04-2939 minStop Killing DealsCoaching with Keith Rosen [Inside Solution]In this Inside Solution, we will discuss how coaching can improve your customer experience and create the desired, long-term culture shift and positive change companies want.
Pulling insight from our last episode with acclaimed coach, Kjell Enhager, we discuss why managers, not the sales training, develop sales champions. If you are wondering how to mitigate risk and plan for the long term in your company, you won’t want to miss this one!
2021-04-1444 min
Next Level Podcast with Jeremy MinerHow to Stop Killing Your DealsResources: ✅ Join the Sales Revolution: If you're ready to do sales differently, you're in the right place. This community is for entrepreneurs and sales pros to connect, grow, + learn the new (and highly improved) connection-based way of selling. https://www.facebook.com/groups/salesrevolutiongroup ✅ Get a copy of Stop Killing Deals by George Brontén https://amzn.to/2QV8uN9 ✅ Connect with George Brontén on LinkedIn https://www.linkedin.com/in/georgebronten/ ✅ Visit the Membrain Website https://www.membrain.com/ ✅ Learn more about the Art and Science of Complex Sale...
2021-04-0628 minStop Killing DealsCoaching with Kjell Enhager [Outside Perspective]Kjell Enhager is a coach in business, culture, and sports. He has lectured in front of hundreds of thousands of people and has coached some of the biggest superstars and companies in Sweden and abroad. Join us for this episode as we will discuss how important coaching is to success.
2021-03-2645 minStop Killing DealsCognitive Biases with Howard Brown [Inside Solutions]In this Inside Solution, three-time entrepreneur and former clinical psychologist Howard Brown provides insight on how cognitive biases affect sales professionals and customers.
2021-03-1030 minStop Killing DealsCognitive Biases with Carey Morewedge [Outside Perspective]Carey Morewedge, professor of marketing at Boston University, explains the concept of cognitive biases and the latest research on how to "unbias."
2021-02-2331 min
English language Visionary Marketing PodcastsB2B Complex sales: how to convince buyers in 2021All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B buyers have changed and accordingly, how salespersons should work from now on to better perform.
Complex sales: how to convince B2B buyers in 2021
According to Roman lawyer/writer and Statesman Cicero, the World encompasses all sorts of things and all are intertwined and interrelated. So do complex sales.
Not so long ago, I was exchanging views with so...
2021-02-1708 minStop Killing DealsFear with Dave Kurlan [Inside Solutions]With data from more than two million sales professionals and decades of sales development experience, Dave Kurlan shares what salespeople and their managers fear the most and gives practical advice on reframing limiting beliefs to prevent fear from hampering sales success.
2021-02-0231 minStop Killing DealsFear with Lee Gerdes [Outside Insights]Lee Gerdes' stress-imbalanced brain led to eight long years of sleepless misery, which led him to develop technology to support his own brain’s ability to relax. In his work to help others, he shares interesting insights on how we respond to fear. Lee explains why we should embrace fear and be concerned about our actions when being fearful.
2021-02-0243 min2021-02-0101 min
Leadership, Brand Strategy & Transformation - Minter DialogueHow to Fix the Sales Function with George Brontén, CEO of MembrainMinter Dialogue Episode #403George Brontén is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing, with the life motto "Don't settle for mainstream", George is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals. In this conversation, we discuss the role and importance of storytelling and purpose in s...
2020-12-2749 min
Nordic Leaders37 – Learning: Always be improving & how do you spend your Tuesday Nights?- George BronténReady to travel to Sweden and meet George Brontén, lifelong entrepreneur with a never ending passion for sales? Have a listen to Stefano, Nick and David getting insights from George about:🎧 The secret to purposeful relationships – Trust, Align, Grow.🎧 Understanding problems from the customer’s perspective.🎧 How, after years of hiring and firing, George realized his leadership was the main problem.🎧 How you can see in the eyes of an interviewee if they’re into learning or not.🎧 And when you’ve got a big...
2020-12-0229 min
Signals Podcast NetworkAutomating Your Sales Training With George BronténConnect with George on LinkedIn!George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a sales enablement CRM that emphasizes sales training and coaching.Connect with Billy and ChatFunnels!Billy on LinkedIn and Twitter.ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!
2020-11-1623 min
PDAgroup SpotcastExpert Talk Sales: Customer Success & Account Growth with George BronténGeorge Brontén and Britta Lorenz breakdown why customer success is important for sales and the empathetic approaches companies should use when communicating with existing customers to secure lasting relationships.Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!Inspired by Kevin MacLeodLink: filmmusic.io/song/3918-inspired
2020-11-0528 min
The Quantum Leap. Focused on the Future, Aligned with Today.The Quantum Leap Episode 2 with George BrontenOn this episode of the Quantum Leap Podcast listen as Host Justin Micheal, Vendor Neutral's futurist, and author talks with George Bronten the founder and CEO of Membrain. They discuss digital transformation, the future of sales technology, and where CRM is going. George shares some key tips on developing your sales stack and how Membrain has shifted its sales roadmap to identify their best customers and reduce churn.
2020-10-2830 min
The Sales EvangelistGeorge Bronten | The Top Three Issues Killing Your Sales DealsThe Top Three Issues Killing Your Sales Deals Are your sales suffering because your deals are getting cut off? In this episode we will address some of the issues that can kill deals. George Bronten is the founder and CEO of Membrain.com, a sales enablement CRM. Things killing your sales deals Even before the pandemic, assumptions are one of the reasons why deals get killed. Salespeople make decisions based on assumptions and with sales being a very broad profession, it involves a lot of processes and complex solutions. Bec...
2020-09-2800 min
The Sales EvangelistTSE 1348: The Top Three Issues Killing Your Sales DealsAre your sales suffering because your deals are getting cut off? In this episode, we will address some of the issues that can kill deals. George Bronten is the founder and CEO of Membrain.com, a sales enablement CRM. Things killing your sales deals Even before the pandemic, assumptions are one of the reasons why deals […]
The post TSE 1348: The Top Three Issues Killing Your Sales Deals appeared first on The Sales Evangelist.
2020-09-2833 min
Don’t Miss The Full Audiobook Everyone Is Talking About — So Sensational!Stop Killing Deals by George Brontén, Fen Druadìn HeadPlease visithttps://thebookvoice.com/podcasts/2/audible/259309to listen full audiobooks.
Title: Stop Killing Deals
Author: George Brontén, Fen Druadìn Head
Narrator: George Brontén
Format: mp3
Length: 2 hrs and 32 mins
Release date: 08-31-20
Ratings: 4.7 out of 5 stars, 3 ratings
Genres: Sales & Selling
Publisher's Summary:
Companies spend billions of dollars each year on sales training and technology, yet sales effectiveness keeps declining. Why? It's because too many sales organizations operate on deadly assumptions that deny the essential human nature of their sales teams and their buyers. Written by the CEO of a sales technology company George Brontén, Stop Kill...
2020-08-312h 32
Confessions of a Serial SellerCOSS61 - George BronténGeorge decided to build software to bridge the gap between sales strategy and execution, and to team up with sales experts worldwide.
By adding the HOW to sell to the CRM, he helps b2b sales teams to increase sales effectiveness and consistently outperform their competition. Membrain is the result of these efforts: a multiple award-winning Sales Enablement CRM to replace your old-school CRM system or complement it.
2020-08-1922 min
Outside Sales TalkDeadly Assumptions that are Killing your B2B Sales - Outside Sales Talk with George Brontén
George Brontén is the CEO & Founder of Membrain.com, a SaaS company that enables B2B sales teams to execute their sales process, coach for higher results, and build predictable growth. He is also the author of the book “Stop Killing Deals: How to Gain Competitive Advantage by Viewing Sales through the Lens of Human Nature”. In this episode, George explains how to root out deadly assumptions and find sales success.
Here are some of the topics covered in this episode:
What are the 3 deadly assumptions
How emotions affect decision...
2020-07-0141 min
ValuClarityGeorge Brontén: CRM, Customer Buying Decisions, and Coaching out the Simple MistakesGeorge Brontén: is a thought leader, author, and the CEO of a CRM company who finds that CRMs often don't do what they should. We talk about what sales leaders should be getting their teams to do instead of logging activities, about the importance of coaching (not managing) and his book, which helps sales people -- and the coaches coaching them -- avoid those simple mistakes that are high-frequency deal-killers. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-06-2935 min
Scale Your SaaS113: Designing a Buyer-focused Sales Process - with George BronténI loved what George Brontén from Membrain CRM had to say in this week's episode. Sometimes my guests say things and I have to sit back and think over it to see if I agree or not with their viewpoint. This week, I loved everything George said. It was so on point, and so in line with my experiences and learnings over the years that I had to stop myself from shouting "YES!" at every turn. Among other things, we discuss:That people are not born salespeopleThe big skills gap that many companies haveHow you can represent y...
2020-06-2328 min
The Happiness Practices with Phil GerbyshakStop Killing Deals for Inside Sales Professionals with George BronténHow can your inside sales team get a competitive advantage over its competition? By changing how they sell to their customers. There are three deadly assumptions that kill deals and harm sales organizations - and there's a framework for defeating those deadly assumptions and achieving scalable world-class sales performance. Listen to this conversation with George Brontén to learn how you can turn HOW you sell into a competitive advantage. And when you want to go deeper, go get a copy of George's book Stop Killing Deals. It's not meant to be read - it's m...
2020-06-0426 minSales Strategy & Enablement by Revenue.ioStop Killing Deals, with George BronténOn today’s episode, George Brontén. He’s the founder and CEO of Membrain, based out of Stockholm, Sweden. And he’s the author of a brand new book titled, “Stop Killing Deals.” You gotta love that title. Short and to the point. Join us as we explore the sales behaviors (both conscious and subconscious) of managers and individual sellers that kill deals.
2020-05-2250 min
Sales Pipeline RadioYou’re Killing Sales Deals Without Knowing It: George Will Help You Fix It
This week's episode is entitled "You’re Killing Sales Deals Without Knowing It: George Will Help You Fix It" and our guest is George Bronten, Sales Effectiveness Pioneer at Membrain. He also has a new book, "Stop Killing Deals" How to avoid deadly assumptions and achieve sales excellence.
I ask George, how do I continue to sell with empathy? How do I create some sort of resonance and empathy with my prospects? I think there's still value in that, but over the last week I've heard more sales leaders talk about not just selling with empath...
2020-04-2220 min
PENTA onAIR "Emerging Stronger" Survival SeriesThree Deadly Assumptions that Kill Sales and How to Cure ThemIn this episode, we talk with George Bronten, a life-long entrepreneur with over 20 years of experience in the software space. In his compelling new book Stop Killing Deals, George reveals the three deadly assumptions that plague sales and how to unmask them.
2020-04-0215 min
PENTA onAIR "Emerging Stronger" Survival SeriesThree Deadly Assumptions that Kill Sales and How to Cure ThemIn this episode, we talk with George Bronten, a life-long entrepreneur with over 20 years of experience in the software space. In his compelling new book Stop Killing Deals, George reveals the three deadly assumptions that plague sales and how to unmask them.
2020-04-0200 min
Mental Selling: The Sales Performance PodcastEp 016 Unmasking and Defeating Assumptions That Harm Sales OrganizationsTechnology alone can't solve what ails the selling process in so many sales organizations. Mistakes so often made by salespeople today are based on simple mistakes grounded in false assumptions and beliefs about people, selling and buying. Our podcast interview with George Bronten, founder and CEO of Membrain and author of the new book 'Stop Killing Deals'. Our conversation with George explores his thinking around sales training, motivation drive, the role of sales managers and the importance of sales coaching.
2020-03-3115 min
TillväxtpoddenAvsnitt 25 - Leda komplex försäljningI detta avsnitt av Tillväxtpodden gästar George Brontén, grundare och VD för Membrain samt en prisad bloggare. George berättar om sina felaktiga antaganden om försäljning och säljare vilket medfört att hans företag förlorat mycket pengar och möjligheter.
Därefter fokuserar vi diskussionen kring komplex försäljning, den typ av försäljning som tar längre tid, involverar flera beslutsfattare och som ställer större risker hos kunder. Att leda och lyckas med denna typ av försäljning skiljer sig åt mot mer traditionell typ av...
2020-03-1859 min
SäljpoddenGeorge Brontén - Stop Killing DealsI detta avsnitt pratar Ken Skoog med George Brontén om fällor man ska akta sig för, stolthet i försäljningsyrket och förutfattade meningar som hindrar oss i vårt yrke. Hur ska man tänka för att bli framgångsrik inom försäljning? Det och mycket mer pratas det om i detta avsnitt av Säljpodden.********************Säljpodden samarbetar med CRM-uppstickaren Membrain. Gå in på Membrains hemsida och klicka på “Book a demo” för att få en visning av ett modernt system, som för din säljprocess framåt...
2020-02-2440 min
SäljpoddenGeorge Brontén - Stödsystem inom försäljningI detta kortavsnitt pratar Ken Skoog och George Brontén, grundare och VD av sales enablement och CRM företaget Membrain och författare till kommande boken ”Stop killing deals” mer om systemstöd inom försäljning. Vi överöses enligt George av olika system som vi ofta inte ser värdet av. Det är dags att tänka om. Vi pratar om HUR – i dubbel bemärkelse! Lyssna så förstår du.********************Säljpodden samarbetar med CRM-uppstickaren Membrain. Gå in på Membrains hemsida och klicka på “Book a demo” för att få en visning av et...
2020-02-1707 min
SäljpoddenGeorge Brontén - "Säljare – ett yrke att vara stolt över!"En del har uppfattningen att man föds till säljare, den uppfattningen är direkt farlig, polariserande och begränsande och förstör synen på säljare. Att vara säljare är ett yrke att vara stolt över, ett yrke som kräver kunskaper, egenskaper och färdigheter. I detta kortavsnitt pratar Ken Skoog och George Brontén, grundare och VD av sales enablement och CRM företaget Membrain och författare till kommande boken ”Stop killing deals”, mer om detta viktiga ämne. ********************Säljpodden samarbetar med CRM-uppstickaren Membrain. Gå in på Membrains hemsida och kli...
2020-02-1705 min
SäljpoddenGeorge Brontén - Kontinuitet och uppföljningDisciplin, ett väldigt tråkigt ord. Men samtidigt så viktigt om du vill bli bra på något eller om du vill utvecklas. Att veta vad man behöver göra är långt ifrån samma sak som att du faktiskt GÖR. I detta kortavsnitt pratar Ken Skoog och George Brontén, grundare och VD av sales enablement och CRM företaget Membrain och författare till kommande boken ”Stop killing deals”, mer om detta viktiga ämne. Varför är disciplin viktigt, hur gör du och vem tar du hjälp av?...
2020-02-1706 min
EXTREME LEADERSHIP - Behind the Boardroom with Managers and Sales TeamsC-SUITE Are You Listening to Your Employee's Cry For HELP? Sales Futurists RoundtableWe understand that in most organizations, the the sales manager has become pivotal. They are driving the sales team, which is the company’s engine room. The primary objective of a professional sales manager needs to be: “To achieve consistently superior results through the performance of every key individual.” And yet, according to recent research by the Sandler Research Center:
*43% of sales managers do not receive effective training prior to taking up the role.
*1 in 3 sales managers last 3 years or less in the role.
*32% replied that the ongoing training that sales managers receive is “Not Effective” or “Not Very Effective”
*34% said that sale...
2019-12-1555 min
Future-Proof SellingSales Effectiveness with George BrontenMaking the most of every opportunity is critical in B2B especially where opportunities involve serious investment of time and resources. George Bronten is a Sales Effectiveness Pioneer. We talk about George’s sales journey and how he came to realise the importance of both PROCESS and METHODOLOGY. We discuss why reps that have great results elsewhere might not achieve great results for you and what we can do to make sales performance far more predictable. George is the CEO and Founder of Membrain, the leading Sales Enablement CRM that enables B2B sales teams to execute the...
2019-09-2926 min
Cima: The Peak Marketing ShowThe George Brontén Interview: The Lost Art of Sales Effectiveness...Salespeople are becoming less effective as time goes on, due to the flooding of the market with sales tools and automation, to name a few reasons. Listen to George’s advice and solutions as he presents an answer to the problem of ineffectiveness, and how Membrain can solve that problem for organizations.
2019-09-1941 min
Revenue LeadersThe Truth Behind Sales Enablement, with George BronténThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Strap yourselves in for an awesome episode featuring special guest, CEO and founder of Membrain.com – George Brontén!! This week Luigi and George discuss the creation of Membrain as well the key learnings from his time in Sales.
Get your pens ready because there are a heap of nuggets in this episode for you to discover. …
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
2019-08-1958 min
Sales Process Excellence PodcastGeorge Bronten | Your Customer’s Decision JourneySales and marketing management is struggling. A study from CSO Insights has the hard evidence. They found that for the last six years, the percentage of salespeople meeting their quota is declining steadily.George Bronten, founder and CEO of Membrain, has an idea what’s causing the downward trend… and how to turn it around.Management has to create a standardized “sales environment” that offers guidance and support. And, says George, if you think salespeople hate process and systems… think again.We also explore…
What makes a sales process complex – it’s not price or the...
2019-04-2446 min
Take The LeadBecoming A Leader with Laleh Hancock and Designing Sales Strategies Through CRM Systems with George BronténLeaders that lead differently inspire others to be themselves in their leadership abilities. Life and communication coach Laleh Hancock shares some insights about leadership, giving up control over your staff, the importance of handling your finances, and how curiosity is a critical and direct link to improving motivation and communication-based issues that challenge organizations. She also explains why having long-term vision is a must for every company. Laleh is a management and professional services consultant and facilitator of Wealth Creators Anonymous, a special program by Access Consciousness.
George Brontén, a...
2019-04-1957 min
Sellsation Podcast034. George Brontén - Länge leve systematikenI veckans avsnitt gästas vi av stjärnsäljaren och entreprenören George Brontén, grundare av företaget Membrain.
Med George pratar vi om:
- Hur det är att bygga ett bolag från grunden
- utmaningar som George stött på och även vad som är allra roligast med den typ av resa
- CRM, vikten av att dokumentera och hur ansvarsfördelning för denna typ av system bör se ut mellan säljare och säljchef.
Detta och mycket annat så in och lyssna!
Länk...
2019-04-1637 min
TillväxtpoddenAvsnitt 2 - Skapa tillväxt genom Sales EnablementI detta avsnitt gästas Tillväxtpodden av George Brontén, grundare coh VD för Membrain. Tillsammans med Niklas och Peter så diskuterar vi hur Sales Enablement kan användas för att skapa tillväxt.
I början av avsnittet berättar George bakgrunden och syftet till Sales Enablement. Därefter fokuserar vi på hur synsättet inom Sales Enablement kan användas för att öka tillväxten samt vilken kompetens och förmåga bolag behöver ha för att lyckas.
Till sist berättar George om Sales Enablement society som finns i USA idag...
2018-11-0852 min
Predictable Prospecting's PodcastEpisode 83: How to Drive Winning Behaviors - George BrontenGeorge Bronten the founder and CEO of Membrain is here today to talk about sales effectiveness and how to drive winning behaviors. Membrain is a sales effectiveness platform that helps complex B2B sales. There goals are to make it easy to execute your process, enable your team, coach effectively, and optimize your strategy. George is a lifelong entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. Because of the Internet and global competition, George knew the sales process needed to evolve. It is his vision to increase sales effectiveness...
2017-12-1923 minSales Strategy & Enablement by Revenue.io594: Don’t Surrender to Your Confirmation Bias. With George BronténGeorge Brontén, CEO of Membrain, joins me for the second time on this episode.
2017-11-0840 min
StjärnsäljarpoddenS02E02 - Vända misslyckande till framgång med George BronténStjärnsäljaren och entreprenören George Brontén berättar hur han som ung säljchef misslyckades med sina nyanställda säljare och därefter bestämde sig för att skapa en lösning på problemet med hjälp av struktur och metodik. Och så jämför vi Social Selling med en saltgurka!
Stjärnsäljarpodden ägs av Stellas Sales.Produktion av Story of You.
2017-09-1028 minSales Strategy & Enablement by Revenue.ioHow to Increase Your Sales Effectiveness w/ George BronténGeorge and I discuss whether there is a global crisis in sales effectiveness, stories of sales gone wrong, and factors that help a sales rep be more effective.
2017-01-0537 min