Shows
Martial Arts Media™ Business Podcast157 – From Recovery to Retention: How Mark Turned Chronic Fatigue Into a Martial Arts Leadership AdvantageHow Australian Martial Arts Academy's head instructor turned chronic fatigue into a leadership edge - driving growth and retention at a top-tier school.IN THIS EPISODE:The Belt-By-Belt Recovery Story That Changed Mark’s Life (And His Students')Walking Away From Medicine To Pursue The Martial Path Full-TimeThe Hidden Energy Technique That Helps You Show Up Big—Even When You’re Running On EmptyHow Teaching On Crutches Inspired A Wave Of Black Belts To Keep GoingThe Sales Strategy That Works As Well In A Kids Class As It Does On The PhoneAnd more*Need help g...
2025-04-2534 minMartial Arts Media™ Business Podcast156 – Martial Arts Staff Development: How to Build a High-Performing Instructor TeamFollowing up on Episode 155, Hakan Manav shares martial arts staff development strategies to build a high-performing team - giving you the freedom to scale and grow.IN THIS EPISODE:• How to transition from solo instructor to building a scalable team• The first hire that can make or break your martial arts school's growth• Why letting go is essential for business expansion and instructor success• A proven framework for training and promoting instructors from within• How to turn parents and adult students into valuable team members• And more
2025-03-0431 minMartial Arts Media™ Business Podcast155 - Martial Arts Business Growth: 4 Obstacles The Manav’s Overcame to Build a 1,800-Student AcademyHakan Manav reveals how they solved 4 growth obstacles martial arts school owners face and built a thriving, full‑time operation with 4 locations, a 30 staff, and 1,800 students.IN THIS EPISODE:• Explore the hidden product tweak that keeps students smiling and sparks unstoppable growth• Uncover a fresh staff-training approach that secretly sculpts high-performing instructors• Follow a surprising systems shortcut that quietly streamlines every corner of the academy• Experience the leadership shift that frees you from day-to-day tasks and ignites team synergy• A glimpse into the Manav’s families path to a 1,800-stu...
2025-02-2442 minMartial Arts Media™ Business Podcast153 - Increasing Your Martial Arts Students Value By $1,068 AnnuallyIn this Martial Arts Media™ Business Podcast I took Michele Ciampa from Shotokan Karate Club Tasmania through The Price Amplifier which boosted his student value by 52%. IN THIS EPISODE:How a simple, weekly social media post became the primary driver of student enrollment for a growing martial arts club.A surprising shift in pricing structure that could more than double annual revenue per student.Why leading enrollment conversations with value—not price—could be the key to better engagement and commitment.A new approach that slashes the number of students needed to meet financial goals while still en...
2024-11-1341 minMartial Arts Media™ Business Podcast152 - [Martial Arts Business Case Study] From 30 - 170 Students In 14 Months While Running A Music SchoolIn this martial arts business case study, Evan and Erica share how they scaled their martial arts school from 30 to 170 members, boosting monthly recurring revenue by $10,000. IN THIS EPISODE:A unique perspective of Evan and Erica on the connection between music and martial artsThe business relationship when it comes to their martial arts schoolProblems that Evan and Erica faced in their martial arts school businessBalancing martial arts tradition and businessThe benefits of joining the Partners program and the influence of its communityWhat is the A.I.R. model, and how is it going to help you i...
2024-10-0849 minMartial Arts Media™ Business Podcast150 – George Fourie: From Life Lessons To Founding Martial Arts Media™The tables turn as the interviewer becomes the interviewee: George Fourie shares his life experiences and journey through marketing and martial arts on the Kyl Reber Podcast.IN THIS EPISODE:George's journey from studying computer programming to selling computers, working on a cruise ship, and eventually starting Martial Arts Media™The story behind George's most impactful $37 saleGeorge's near-death experience as a pivotal wake-up call that transformed his outlook on life and careerHow George discovered a passion for martial arts and saw potential in combining this with his marketing expertiseHow Martial Arts Media™ was founded, focusing on supp...
2024-06-161h 46Martial Arts Media™ Business Podcast147 - Buzz Durkin: The Martial Arts Master For Lifetime Student ValueDiscover how Buzz Durkin, the headmaster of Uechiryu Karate, effortlessly keeps martial arts students for as long as 52 years. IN THIS EPISODE, YOU WILL LEARN: Internal marketing – a strategy used by Buzz Durkin to attract new studentsCommunity building within a martial arts schoolTeaching beyond physical skills and the importance of using the physical curriculumWhat is AAA theory – Awareness, Appreciation, and Action, and how is it important to martial arts studentsAn overview of Buzz Durkin’s Success is Waiting: The Martial Arts School Owner's Guide to Teaching, Business, and Life bookCharging fair tuition for martial arts classesAnd more
2024-01-0740 minMartial Arts Media™ Business Podcast146 - The Partners Intensive: A Deep Dive into Australia's Premier Martial Arts Business EventGeorge Fourie explores the highlights and game-changing strategies shared from the Partners Intensive - a live martial arts business event held on the Sunshine Coast, Australia. IN THIS EPISODE:What Was Covered At The Partners Intensive: A Premium Martial Arts Business EventThe 1 Thing That All Martial Arts Business Owners DesireWhat’s Special About Hosting Martial Arts Business Events On The Sunshine Coast?The Magic Delivered By Bushi-Ban International’s Grandmaster Zulfi AhmedThe 90-Day Growth Plan That Eliminates Overwhelm, Clarify Goals, And Delivers Martial Arts Business Success*Need help growing your martial arts school? Appl...
2023-10-0218 minMartial Arts Media™ Business Podcast145 – How Kyl Reber’s Martial Arts School Serves 370+ Members – All Through ReferralsKyl Reber shares his secrets to 27 years of successful growth in his martial arts business, driven by the power of organic marketing through word-of-mouth referrals.IN THIS EPISODE:How Kyl grew his martial arts business through organic marketing, primarily via word-of-mouth referralsThe link between Imposter Syndrome and martial arts studio’s pricing strategiesWhy martial arts school owners often undersell themselves and encounter growth challengesKey areas to prioritize in your martial arts school beyond the curriculumThe history behind their martial arts school's empowering slogan, ‘Back Yourself’And more*Need help growing your martial arts school? Start H...
2023-08-0754 minMartial Arts Media™ Business Podcast144 – Building A Strong Martial Arts Community: Insights From Professional Fighter And Gym Owner Damien BrownDamien Brown, a UFC fighter-turned-gym owner, shares his journey of transitioning from the octagon to entrepreneurship. He reveals his secrets to success in both the fighting world and the martial arts business realm.IN THIS EPISODE:Damien Brown's journey from a UFC fighter and military man to a martial arts business ownerBase Training Centre’s most successful marketing strategy for generating students consistentlyHow short-term commitments, like training camps, work well for marketing jiu-jitsuHow to ensure children between the ages of 4 to 13 love jiu-jitsu until they turn 16Opening new locations by gut instinct and finding the right pa...
2023-05-2442 minMartial Arts Media™ Business Podcast141 – 3 Marketing Essentials That Get My Clients To 300 Martial Arts Students And BeyondOther than running epic martial arts classes, which goes without saying, these 3 strategies when done well will simplify your martial arts business growth. IN THIS EPISODE:Is it necessary to build a fancy website to promote your martial arts school?The number one mistake martial arts school owners make when creating their trial offerThe important factors that make an irresistible martial arts offerHow to use the AIDA formula or ‘The Ultimate Facebook Martial Arts Formula’ to make your martial arts ads workHow to use The Messenger Student Signup Method to follow up on martial arts prospectsAnd more...
2023-03-0611 minMartial Arts Media™ Business Podcast139 – Refining Retention After Massive Martial Arts Business GrowthThe last time we spoke to Lindsay Guy, we discussed how he tripled his karate school in record time. Today we chat about refining retention to maintain this massive growth. IN THIS EPISODE:How retention impacts martial arts business growth Keeping martial arts classes fun to stimulate young studentsReaching out to parents on how to keep kids from quitting martial artsSetting up your martial arts pro shop for profitKeys to leaving a lasting martial arts legacyAnd more*Need help growing your martial arts school? Start Here.[elementor-template id="14434"] TRA...
2022-11-2349 minMartial Arts Media™ Business Podcast138 – Building A Thriving Martial Arts Business For Generational WealthMichael Scott shares the 3 core areas he focuses on for a fulfilled life, and building a martial arts business that fuels generational wealth.IN THIS EPISODE:Are Google Ads getting better results than Facebook Ads?Having an exit strategy when retiring from your martial arts businessYour martial arts business as a vehicle to build generational wealthHaving an accountability partner you can trust and who supports your goalWhy have membership contractsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the M...
2022-11-1647 minMartial Arts Media™ Business Podcast137 – [Martial Arts Business Case Study] How Amanda & Wayne Increased Their Revenue By $200K In 12 MonthsIn this martial arts business case study, Amanda Saliba and Wayne Ardley share how they increased their revenue by $200,000 in 12 months. IN THIS EPISODE:A martial arts hobby turned into a successful martial arts businessWhen to get help from a marketing expert?How the ‘Partners OnRamp’ helps boost martial arts schools Quitting your day job to become a full-time martial arts instructorTapping into a pool of knowledge through Martial Arts Media™ PartnersAnd moreTRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media Business Podcast. Today, I'm doing one of my favori...
2022-11-0736 minMartial Arts Media™ Business Podcast136 – Jason Flame: Community Networking That Fuels Martial Arts Business SuccessOver and above professional wrestling, martial arts, and the Master Motivation podcast, Jason shares how giving back to the community powers his martial arts school and 2 other businesses. IN THIS EPISODE:How community networking and fundraisers help promote martial arts schoolsA traditional marketing strategy that worksWhy promotions should focus on the benefits of martial arts trainingWhat helps improve student retention during the summerWhy giving back to the community matters to martial arts schoolsAnd more *Need help growing your martial arts school? Start Here.TRANSCRIPT...
2022-10-1942 minMartial Arts Media™ Business Podcast135 – How 'Teachable Moments' Drive This Martial Arts School’s Year Long Waiting ListSean Allen's thriving martial arts school supports his lifestyle of training, learning and surfing. Discover how his passion for teaching drives demand and impacts his community.IN THIS EPISODE:Sean Allen: The Antichrist of martial arts marketing?The 1 sentence that trumps all other martial arts marketing methodsHow the dunbar number boosts relationship between student and instructorCapturing 10% of your martial arts school’s target audienceTurning class challenges and discomfort into teachable moments Getting parents off the phone and focused on their kids martial arts class And more *Need help growing your martial arts schoo...
2022-09-281h 02Martial Arts Media™ Business Podcast132 – Pros And Cons Of Hiring A Martial Arts Digital AgencyMany martial arts school owners long for a martial arts digital agency that delivers new students on demand without having to lift a finger. But Beware! This pipedream could cost you your business. Here’s the pitfalls to avoid and what to do instead. IN THIS EPISODE:Pitfalls to avoid when working with a martial arts marketing agencyWho owns your digital assets?Local digital marketing agency: Do they have proven, irresistible martial arts offers? What media should you use when running Facebook or Google ads?Why most martial arts schools don't need a marketing agencyAnd more...
2022-06-0725 min
Martial Arts Media™ Business Podcast130 – How To Attract More Adult Martial Arts StudentsIf you’re struggling to attract adult martial arts students through your paid ad campaigns, try this instead.IN THIS EPISODE:Do this before running adult martial arts ad campaignsHow to cross-promote martial arts to adultsUpsell to students without sleaziness The perfect time to cross-promote to adults Do this if your adult ad campaigns aren't working9 Conversation starters that lead to more martial arts studentsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. In today's...
2022-04-2013 minMartial Arts Media™ Business Podcast129 – Success By Design – Foundations Required To Setup Your Next Profitable LocationKevin Blundell shares 3 essentials from The Next Profitable Location Blueprint that’s helped them open 20+ successful martial arts locations. IN THIS EPISODE:What’s the population needed for a successful martial arts school, and how far should this be from your existing location? The ‘drivers science’ behind choosing your exact new locationWhat to avoid in your environment when scouting for locationsAccessibility and geographical location: what are their impact on your martial arts business?Why should you take advantage of ‘The Next Profitable Location Blueprint'?And more*Need help growing your martial arts school? Learn More Here.
2022-02-2328 minMartial Arts Media™ Business Podcast128 – 5 Factors That Make An Irresistible Martial Arts OfferAn irresistible martial arts offer can be the ‘make or break’ of any promotion to attract new students. Follow these steps to turn your offers into winners.IN THIS EPISODE: Being uber specific with what’s included in your irresistible martial arts offer Should you give away free items with your martial arts offer? Do this and you instantly increase the value of your martial arts offer What’s the best price for a martial arts paid trial offer? This turns any martial arts offer into a ‘no-brainer’ And more*Need help growing your martial arts...
2022-02-2112 minMartial Arts Media™ Business Podcast127 – [Case Study] How A Traditional Karate School Generated $30,000+ In 72 Hours With This Simple CampaignRichard Fall shares how they generated $30,000+ in 72 hours for his karate school with The 72 Hour ‘Cash Boost’ Sale. IN THIS EPISODE: How Richard and Kim generated $30,000 in just 72 hoursHow asking for help leads to faster martial arts business growthWhy action takers are the money makersThe power of surrounding yourself with like-minded peopleHow to get over the fear of charging what you're worthAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media™ business podcast. Today, I have two s...
2022-02-0140 minMartial Arts Media™ Business Podcast126 – Ed Carr: How To Rise Above Bullying Through Martial Arts And Live An Empowered LifeEdward Carr shares how he’s built 2 thriving clubs through word of mouth, while helping his community combat cyberbullying and live an empowered life. IN THIS EPISODE: How to harness the power of word of mouthTips to boost martial arts community engagement How to encourage bullied children to share their experiencesEdward’s book against bullying, Lift Them Up: How to Rise Above Bullying and Live an Empowered LifeEffective ways to build a strong online presenceAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONGEORGE: Hey, George F...
2022-01-2538 minMartial Arts Media™ Business Podcast125 – Ross Cameron: The Evolution Of The Ultimate Martial Arts GymRoss Cameron from Fightcross MMA has built the ultimate, world-class martial arts gym and lifestyle center. We do a deep dive on the planning, contracts, insurances and marketing that have made this a success.IN THIS EPISODE: What sets this world-class martial arts gym in its own league?Ross’s unconventional ways of building a thriving communityDetails often overlooked when opening up a new locationTiming and changing the frame with martial arts campaignsHow branding helps the business of martial artsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTION
2022-01-1642 minMartial Arts Media™ Business Podcast124 – Free Trials Vs Paid Trials For Martial Arts: Which Works Better Between Facebook & Google?Even if you’re biased like I am between free or paid martial arts trials, this might make you reconsider where one might be more useful than the other.IN THIS EPISODE: What’s the purpose of a trial class anyways? Why what happens before the actual enquiry mattersWhen to use a free trial and a paid trial offer?Intent-based vs Interruption-based marketingWhat differences to consider when marketing on Facebook and Google And more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONHey, George Fourie here. Welcome to the M...
2022-01-0611 minMartial Arts Media™ Business Podcast123 – 3 Key Steps To Master For Your Next Martial Arts Facebook Ad CampaignIf you believe that things like the iOS updates have impacted your martial arts ads, chances are you’re going about this the wrong way. Here’s a foolproof strategy to adapt for your next successful campaign.IN THIS EPISODE: What is The Ultimate Facebook Ad Formula For Martial Arts Schools?Spending too much money on ads? This number might tell a different storyCreating an irresistible martial arts offerHow to use the AIDA formula for martial arts Facebook adsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONIf y...
2021-12-0919 minMartial Arts Media™ Business Podcast121 – Is The ‘Anti-McDojo Mindset’ Sabotaging Your Martial Arts Business’s Success?Cheyne McMahon and George Fourie discuss overcoming a somewhat outdated, old-fashioned, traditional mindset that’s holding many martial arts businesses back.IN THIS EPISODE:Original, traditional karate charged at premium prices?How to raise prices and still keep your studentsBeen called a McDojo?Martial arts fees based on value vs timeGrowing from 110 to 350 karate studentsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONI think as instructors, maybe people try to be that person on the pedestal and be that person that they want to be, but...
2021-09-1341 minMartial Arts Media™ Business Podcast115 – Kevin Blundell – The Strategic Mindset Behind Running 23 Successful Martial Arts SchoolsIn this exclusive live recording from a recent Partner’s Intensive, Kevin Blundell from Kumiai Ryu Martial Arts System, shared some of the deeper details responsible for his martial arts business success.IN THIS EPISODE:Scaling your martial arts schools from 1 – 23 locationsBecoming the ‘go to’ martial arts school in a small communityWhat can martial arts schools model from country clubs?Strategies to replicate your skills amongst your staffThe science of an effective staff training programInvesting in your instructors with a salary scaleAttracting students into your leadership programHow to keep the quality across multiple martial arts locationsAnd more
2021-05-1758 minMartial Arts Media™ Business Podcast114 – John Will – Balancing Your BJJ Black Belt ‘Mindset’ Across All Aspects Of LifeAustralia’s first ever BJJ black belt, John Will, shares a lifetime’s experience of being an outstanding coach, adapting to adversity, and mastering life through a ‘black belt mindset’.IN THIS EPISODE:What is the ‘black belt mindset'?How to learn new skills effectively and enjoy the processHow to create a positive martial arts club cultureThe consequences of chasing martial arts marketing tricksThe smartest financial thing you can do for your martial arts businessAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONMost people aren't up for that...
2021-04-121h 05Martial Arts Media™ Business Podcast113 – Wired To Win: Game Plan And Strategies For Martial Arts BusinessTurning the tables. Florence Sophia interviews me, George Fourie, about Martial Arts Business, training brazilian jiu jitsu, marketing, success and life.IN THIS EPISODE:The three key strategies to pivot and grow your martial art business AIDA Model: What is it and how to use it in your marketingThe most important element that many school owners forget to add on their ad campaigns Why some martial arts businesses failHow to stand out from the crowd with your martial arts businessHow to create a sustainable game plan for your martial arts businessAnd more*Need help gr...
2021-04-071h 03Martial Arts Media™ Business Podcast109 – Tripling Your Student Base In 2 Years With 100% KarateLast time we spoke with Cheyne McMahon, he had just gone full time with 110 students when his dojo got flooded. Today, he has 340 students and is thriving as a Karate-only school.IN THIS EPISODE:How action takers work and think differentlyThe pay off of investing in your instructors100% Karate! Cheyne’s growth from 110 students to 340 studentsDo this to motivate your white beltsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONAs soon as I see the value in it, I'll do it straightaway, whether that's good or...
2021-02-1148 minMartial Arts Media™ Business Podcast107 – Being The Voice Of Reason For Your Team and StudentsIf you’re moving in and out of lockdowns, it can be tough to keep a positive attitude. Here’s a few reminders to sidestep negativity and help you lead from the front.IN THIS EPISODE:How to be the voice of reason in negative situations Practicing good leadership skills How to shift your energy and focus to achieve what you desireAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONIt's good to be the voice of reason and challenge people on their thoughts, especially if they're...
2021-01-1806 minMartial Arts Media™ Business Podcast105 – Passing Kidney Stones & Getting Your Mojo Back With The 75 Hard ChallengeIf your energy took a dive in the last few months, here’s a quick way to get your mojo back (passing kidney stones not essential!).IN THIS EPISODE, YOU WILL LEARN:What is the 75 Hard ChallengeHow to revive your energy and get your mojo backDo this and it will help grow your martial arts business And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONAs a martial artist, for me, it was always I train a lot and I'm doing what I can so I'm doin...
2020-11-0413 minMartial Arts Media™ Business Podcast100 – The Story & Lessons Learnt From 100 Martial Arts Media™ Business Podcast EpisodesReflections of 100 Martial Arts Media™ Business Podcast episodes and where it all began.IN THIS EPISODE, YOU WILL LEARN:Why you should keep a close ear to the ground like never beforeReflections and celebrations for 100 Martial Arts Media™ Business Podcast EpisodesHow I got started helping martial arts school owners Why there could still be a ‘gold rush’ coming your wayAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONIf there's one thing that's more important than ever, it's to have a real close ear to the ground. Th...
2020-07-0823 minMartial Arts Media™ Business Podcast98 – Brett Fenton – Evaluating Your Martial Arts Life & Transitioning To Virtual GradingsLifelong martial artist Brett Fenton talks about taking action fast, navigating through obstacles and transitioning to virtual gradings.IN THIS EPISODE, YOU WILL LEARN:How Brett navigated his martial arts business through the pandemicEvaluating if it’s your time to throw in the towelThe steps Brett took to pivot his business successfullyHow Brett's agile leadership helped his team to adapt the right mindsetBrett's recovery planAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONIt is a great time to evaluate where you sat as far as lif...
2020-05-1841 minMartial Arts Media™ Business Podcast96 – Rhonda Britten – Turning The Worst Day Of Your Life Into Fearless Living And SuccessRhonda Britten shares her story of overcoming a child's worst nightmare, to practical strategies that you can use to live a fearless, unstoppable life.IN THIS EPISODE, YOU WILL LEARN: The exercises that founded Rhonda Britten’s fearless living todayHelpful tips to work through your anxiety and fearsGratitude vs. acknowledgmentHow your ‘wheel of fear’ and ‘wheel of freedom’ work togetherAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONPeople that have a difficult time with gratitude blame the world. The world is at fault. They can't be grateful...
2020-04-2347 minMartial Arts Media™ Business Podcast95 – Peter Graham – Applying The Winning Martial Arts Mindset In Uncertain TimesPeter Graham, top martial arts school owner, Bellator Champion and Multiple World Title Holder, shares how to apply the fighter’s winning mindset to daily life.IN THIS EPISODE, YOU WILL LEARN: How to stay motivated in a period of downturnHow to make decisions under uncertaintyHelpful tips for successful goal settingHow to think and perform like a ‘true’ martial arts fighterAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONWe're scared, we're worried. It's not just for ourselves, you know, we have families and the people we work...
2020-04-1646 minMartial Arts Media™ Business Podcast93 – Strategies From a High Performance Salon Coach To Pivot Your Martial Arts BusinessJason Everett, a high-performance salon coach, shares 3 main pillars to take advantage of with your martial arts business during uncertain times.IN THIS EPISODE, YOU WILL LEARN: The 3 key strategies to implement before you pivot your martial arts businessWhy you should double down on coachingThe hidden opportunity all martial arts school owners have right nowHow to use your Facebook community to strengthen relationships with your students and instructorsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONNow the question is, if you're being tested right now, ho...
2020-03-2827 minMartial Arts Media™ Business Podcast88 – Darren Reece – The Art Of Crafting Muay Thai ChampionsDarren Reece is the coach behind many Muay Thai champions. He shares what it takes and a snapshot of his 30-year Muay Thai career.IN THIS EPISODE, YOU WILL LEARN: How Darren Reece evolved from being a Muay Thai professional fighter to a martial arts gym ownerThe one skill that’s helped many school owners open their first gymThe ‘iron sharpens iron’ strategy Darren uses to craft world-class Muay Thai ChampionsHow Darren keeps their fighters motivated and focused on their goalsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRI...
2019-11-1128 minMartial Arts Media™ Business Podcast83 – Karate Club Owner On Verge Of Closure Shifts Into Profit And Revives The DreamEver had a close call in your martial arts business? That you'll need to close doors? That was Bob King not too long ago. Here's how he turned it around.IN THIS EPISODE, YOU WILL LEARN: How to grow your student base through Facebook advertising Why key conversion elements are essential for martial arts websites The power of having a business mentor to guide you through your journeyHow does the Academy program compare to other Martial Arts Business Coaching programsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTION
2019-09-0520 minMartial Arts Media™ Business Podcast82 – [Case Study] How To Market Martial Arts To Adults Without Spending Money On MarketingCase Study on how to market martial arts to adult students with one of our Martial Arts Media Partner Members, Darryl Thornton.IN THIS EPISODE, YOU WILL LEARN: Signing up new adult students through simple cross promotion The Martial Arts Bot – a total time saver and game changer The power of having community support in your martial arts businessHow does the Partners program compare to other Martial Arts Business Coaching programsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONRealistically you'd be looking at, what would we say...
2019-08-1924 minMartial Arts Media™ Business Podcast79 – A Different Approach To Running Self-Defence Courses For CorporatesDave Friedman takes a unique approach for sharing his passion for running Krav Maga based self-defence courses for corporates.IN THIS EPISODE, YOU WILL LEARN: What is personal safety reallyAbout Live Safe Education, which aims to teach a spectrum of self-protection strategies to schools, companies, and businessesHow not to be more vulnerable or prone to becoming a victim of a crimeThe advantages of learning self-defence and self-protection techniques in the workforce And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONNo matter how good you are, no...
2019-06-2732 minMartial Arts Media™ Business Podcast75 – Growing Your School With Video & Teaching Martial Arts For Special Needs (From A Wheelchair)Jim Morrison talks about contributing to the community, creating content & teaching martial arts to kids with autism and special needs.IN THIS EPISODE, YOU WILL LEARN:The surprising benefits of giving back to your communityHow Jim Morrison teaches Taekwondo in a wheelchair to students with special needsThe importance of being genuine about your martial arts businessHow to communicate effectively to your target ‘avatar’Useful techniques in creating awesome martial arts videosAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONYou know, just like martial arts, we all s...
2019-04-1635 minMartial Arts Media™ Business Podcast74 – How To Sell Your Martial Arts School Into Profit Despite A Flood DisasterCheyne McMahon's school got flooded moments after going full time! With some help and sales skills, he turned disaster into profit.IN THIS EPISODE, YOU WILL LEARN:How Cheyne McMahon applied his experience in selling cars to selling martial arts membershipsHow he was able to bounce back from a flooded dojo and an eight week hibernation to a full-time schoolHow he grew his 110 students in December to 185 students in FebruarySome valuable marketing hacks to attract potential studentsThe secrets to a profitable martial arts open dayAnd more*Need help growing your martial arts school? Learn M...
2019-03-2848 minMartial Arts Media™ Business Podcast72 – Greg Probyn: Applying Military Principles To Martial Arts BusinessMilitary man Greg Probyn's big moves in a small town with his martial arts business.IN THIS EPISODE, YOU WILL LEARN:Greg Probyn’s mindset in running a martial arts business in a small town with 38,000 populationWhy Greg doesn’t treat his martial arts business as a hobbyHow Greg’s extensive military background helped him build his bjj schoolHow Greg was able to start his business with little business experienceHow to overcome ‘tall poppy syndrome’ backlashAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONWhen we talk about...
2019-02-2738 minMartial Arts Media™ Business Podcast70 – How To Scale Your Martial Arts Business Through The Mathematics Of KindnessAdam Meyers from Story Martial Arts shares his sprint from 0-250 students in 12 months.IN THIS EPISODE, YOU WILL LEARN:How checking the population and demographics has helped Adam grow his school.Building a connection with parents for improving customer retention.Being humble enough to admit that you're not always the best person to do every single job in your martial arts business.The importance of having a business mentor and attending business seminars.And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONI mean, any b...
2018-12-1342 minMartial Arts Media™ Business Podcast65 – How To Stop Bullying In Schools With Martial Arts – Terrence FernandezThe fight against bullying is an ongoing topic in the martial arts community. Terrence Fernandez shares how martial arts helped him go from a bullying victim to Commonwealth Championships and successfully running 6 martial arts schools.IN THIS EPISODE, YOU WILL LEARN:How martial arts can help kids deal with bullying.The anti-bullying efforts in martial arts schools.The psychological and societal effects of bullying.Martial arts vs. team sports.The skills that martial arts teach you.And more.*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONI've b...
2018-09-2349 minMartial Arts Media™ Business Podcast63 – Chris Casamassa – Martial Arts & Mortal Kombat Movie Star Shares His Entrepreneurial InsightsChris Casamassa from Red Dragon Karate and a.k.a. Scorpion from the action film Mortal Kombat speaks about his passion for business.IN THIS EPISODE, YOU WILL LEARN:Chris Casamassa's life as an author, actor, business consultant, entrepreneur and martial arts school ownerThe biggest lesson that martial arts has taught ChrisThe importance of establishing a strong team of instructors and staffsWhy you need to invest in leadership programsHow to turn satisfied customers into happy customersAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONWell, there's a...
2018-04-0927 minMartial Arts Media™ Business Podcast62 – Robin DePalma-Rowe from MA1st – Opening & Operating Multiple Martial Arts SchoolsRobin DePalma-Rowe from MA1st shares key preparation strategies when preparing to open multiple martial arts schools.IN THIS EPISODE, YOU WILL LEARN:How Robin learned the ropes of running multiple schoolsThe advantages and challenges of running a family martial arts businessRobin’s tips for martial arts school owners who are planning to open multiple schoolsHow to develop a strong team of workforce to achieve your school’s growth goalsHow to prevent the common risks of entrusting your business to othersAnd more*Need help growing your martial arts school? Learn More Here.TRANS...
2018-03-2827 minMartial Arts Media™ Business Podcast61 – Cat Zohar – Simple Member Engagement Tips For Martial Arts Student RetentionCat Zohar shares simple martial arts student retention tips that any school owner can master.IN THIS EPISODE, YOU WILL LEARN:Cat Zohar’s martial arts life, being an innovator and a visionaryHow to establish rapport on the online platformsThe benefits of relationship marketingThe challenges in building relationship within large martial arts schoolsCat’s proven techniques for improving customer retentionAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONOf course, you can. If you can take your hand, putting it in front of you, look at it an...
2018-03-2035 minMartial Arts Media™ Business Podcast60 – Andrea Harkins – The Martial Arts Woman Making A Difference One Life At A TimeAndrea Harkins a.k.a. The Martial Arts Woman uses her martial arts experience and blog to shed light on a sometimes negative world.IN THIS EPISODE, YOU WILL LEARN:How does Andrea Harkins use martial arts to inspire people to become better version of themselvesHow did “The Martial Arts Woman” concept come into existenceAndrea Harkins’ ultimate “mission” in lifeDetails about her two booksAdvice to women who are having second thoughts about trying martial artsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONWhen we look at the world...
2018-03-1536 minMartial Arts Media™ Business Podcast59 – Jess Fraser – Hiring Islands For BJJ Events & Raising The Bar For All Girls In Gi’sAustralian Girls in Gi's founder Jess Fraser catches up with George Fourie about mindset, hiring islands, events and more.IN THIS EPISODE, YOU WILL LEARN:What made Jess Fraser compete professionally againInjured and unprepared, how Jess was able to win the Abu Dhabi trialsOptimism is a key to successRenting an entire island for an Australian Girls in Gi EventHow Jess empowers women through martial artsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONI sort of start the seminar with that. I'm Jess Fraser and I'm g...
2018-03-0855 minMartial Arts Media™ Business Podcast58 – Chris Nott – Family, Knowledge And Action Through Teaching Martial ArtsChris Nott lives his passion through teaching martial arts. Here's how he got the business guidance that made that possible.IN THIS EPISODE, YOU WILL LEARN:How martial arts business owners can benefit from martial arts eventsThe struggles Chris Nott underwent while starting his martial arts schoolThe importance of having a mentor for martial arts successHow Chris Nott was able to turn his passion into a careerWhy it’s not yet too late for you to live your dreamsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONC...
2018-03-0622 minMartial Arts Media™ Business Podcast57 – Zulfi Ahmed – The Real Secret To Success With Your Martial Arts BusinessAfter 45 years, Grandmaster Zulfi Ahmed from Bushi Ban International has discovered the real secret to martial arts business success, and it's not what you might think.IN THIS EPISODE, YOU WILL LEARN:The ‘real secret’ behind Master Zulfi’s success and longevity in the martial arts industryThe ‘ONE’ thing that he would have done differently at the start of his career in the USAWhat keeps his passion in martial arts thrivingThe importance of attending martial arts events to meet like-minded peopleMore details about Bushi Ban International, a comprehensive martial arts system that Master Zulfi foundedAnd more*Ne...
2018-02-2531 minMartial Arts Media™ Business Podcast55 – Bogdan Rosu – Personal Development Through Martial ArtsWhen you combine personal development through martial arts, the goals achieved become tangible. Bogdan Rosu's vehicle for this is Wing Chun.IN THIS EPISODE, YOU WILL LEARN:What led Bogdan Rosu to use martial arts in reaching out people.The potential of martial arts for personal development combined with hand-to-hand combat.Using concepts of Wing Chun to improve your life.Being selective about the students you can and cannot help. BONUS PDF DOWNLOAD: 11 Goal Setting Questions to ask your students to reveal their real emotional reasons for starting martial arts.*Need help growing your ma...
2018-02-0940 minMartial Arts Media™ Business Podcast54 – Damien Martin – Risk Management Planning in Martial ArtsGeorge Fourie speaks with Damien Martin about Risk Management planning in martial arts, training in Japan and instructing children with special needs.IN THIS EPISODE, YOU WILL LEARN:How risk management applies to martial arts marketing.The risk factors in martial arts schools that some school owners overlook.The necessary steps in identifying, assessing and controlling threats in your school.How Damien changes a prospect’s perception about his school.Working with students with special needs and autism.And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONW...
2018-02-0942 minMartial Arts Media™ Business Podcast53 – [Case Study] Mike Fooks – Doubling Your Part-Time BJJ School With One Successful CampaignMartial Arts Media Academy member Mike Fooks from Auckland is on a marketing roll! And if his new student signups stay, he's doubled his BJJ school.IN THIS EPISODE, YOU WILL LEARN:How Mike Fooks has managed to balance his martial arts and corporate lifeThe benefits of online advertising services such as Facebook Ads and Google AdWordsHow a single Facebook campaign doubled Mike’s student numberHow the Martial Arts Media Academy program has helped Mike implement his campaign correctlyThe one thing that Mike could have done differently before he launched his Facebook campaignAnd more*Need...
2018-02-0132 minMartial Arts Media™ Business Podcast52 – Martin ‘The Situ-Asian’ Nguyen – Chasing 3 World Titles In 3 Weight DivisionsMartin "The Situ-Asian" Nguyen, ONE Championship's two-division title holder has big goals, and it's all in the name of family.IN THIS EPISODE, YOU WILL LEARN:What it takes to be a two-division title holder with ONE ChampionshipMaster Fari Salievski’s massive contribution to Martin Nguyen’s MMA careerHow Martin’s Rugby League career evolved into his Martial Arts JourneyMartin’s source of inspirationHow he is able to balance his family, work and martial arts lifeAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONThis MMA career is...
2018-01-0919 minMartial Arts Media™ Business Podcast51 – How To Run Your First Facebook Ad For Martial ArtsThe one thing to master with your first Facebook ad for your martial arts school.IN THIS EPISODE, YOU WILL LEARN:The biggest mistake martial arts school owners make with Facebook advertising.How to avoid marketing frustration and simplify.The one thing you need to get right before getting fancy.How conversation leads to conversion.And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHi, this is George Fourie from martialartsmedia.com and in this video training, I want to share with you a few tips t...
2017-12-1411 minMartial Arts Media™ Business Podcast50 – Australian Martial Arts Hall of Fame Inductee Grant Bannister Shares 40+ Years Of Martial ArtsGrant Bannister recent inducted to Martial Arts Hall of Fame shares his 40+ year martial arts journey.IN THIS EPISODE, YOU WILL LEARN:The improvements in the martial arts industry in the last 40+ yearsHow to become an awardee of the Australasian Martial Arts Hall of FameThe motivating factors that made Grant stay in the industry for a long timeWhy martial arts is more than just about self-defenceAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONPeople say to me, oh it was really good back in those d...
2017-11-0923 minMartial Arts Media™ Business Podcast49 – Martial Arts Websites vs ClickFunnels & Page BuildersClickFunnels and Page Builders can be great, but is that what you really need instead of your martial arts website? Here's my take.IN THIS EPISODE, YOU WILL LEARN: Do you need a hole or a drill (and a driller)?The myth about what you need to create a sales funnelDoing the ‘Richard Branson Test’ for your martial arts businessWhat a basic martial arts business sales funnel looks likeThe difference between an internet marketing funnel and martial arts school funnelThe important factors that influence customers’ buying behaviourAnd more*Need help growing your martial arts school...
2017-10-3028 minMartial Arts Media™ Business Podcast48 – How To Create Martial Arts Training Videos With Jack LeungJack Leung is capturing attention with his martial arts training videos. We discuss frameworks to create your own.IN THIS EPISODE, YOU WILL LEARN:How video marketing can help boost your martial arts business.Step by step framework for making engaging martial arts videos.How to grab attention in the first 30 seconds.Why Jack Leung ended his career in graphic design and pursued martial arts instructing.How to overcome the one thing that stops martial arts school owners from creating videos.And more*Need help growing your martial arts school? Learn More Here.
2017-10-2235 minMartial Arts Media™ Business Podcast47 – [Case Study] How Dave Richardson from Kung Fu Southside Grew His School by 33%Martial Arts Media Academy founding member shares his successful growth while getting ready for the next benchmark.IN THIS EPISODE, YOU WILL LEARN:The greatest impact the Martial Arts Media Academy has contributed to Dave Richardson’s martial arts school growthWhy you should invest in hiring a marketing expertThe benefits of email marketing and why you should not neglect itWhat is ‘superhero syndrome’ and why you should avoid itHow you can get marketing help through the Martial Arts Media AcademyAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONYe...
2017-10-0820 minMartial Arts Media™ Business Podcast46 – Fari Salievski: Training The One Championship World Featherweight Champion Martin NguyenMartin Nguyen caused an upset winning the One Championship World Featherweight title. Fari Salievski shares behind the scenes insights training the world champion.IN THIS EPISODE, YOU WILL LEARN:The difference between martial arts training and becoming a professional fighterWhat it takes to become the One Championship World Featherweight ChampionThe martial arts success values that left clues for Martin Nguyen’s One FC World Featherweight ChampionshipHow did Martin Nguyen’s national and international exposure benefited KMA Champion Martial ArtsMartin Nguyen’s sole inspiration for working hard in order to take home the beltAnd more*Need h...
2017-09-1323 minMartial Arts Media™ Business Podcast45 – How To Protect Your Martial Arts Business Name With Domains & Social Media HandlesGetting your martial arts business name is one thing, but making sure that you have the right domain names and social media handles is another. George Fourie shares how.IN THIS EPISODE, YOU WILL LEARN:Why you should avoid complicated domain name and social media handlesThe importance of having congruent domain name and social media handlesHow extensions can cost your credibilityHow incorrect extensions can lead your competitors to a land grab and profit off your brand nameAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHi, t...
2017-09-0709 minMartial Arts Media™ Business Podcast44 – 10 Magic Words That Revive Old Martial Arts Students And Dead LeadsMartial Arts marketing doesn't need to be complicated. All you need is to 'sell' the next step...IN THIS EPISODE, YOU WILL LEARN:The ultimate content leverage experimentWhere the original 9 word email came fromThe 10 words that can transform your martial arts marketingHow conversions actually work*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHey, this is George Fourie from Martial Arts Media and I'm doing a quick podcast experiment. I'm broadcasting this in the Martial Arts Media Group and hopefully, simultaneously it's being broadcasted on the Martial Art...
2017-08-2408 minMartial Arts Media™ Business Podcast43 – Henry Calantog: 3 Must-Haves For Martial Arts Instructors To Run Fun & Entertaining Kids ClassesMartial Arts school owners rate Henry as the 'Go To' kids instructor. These 3 Must-Haves will make you follow suit.IN THIS EPISODE, YOU WILL LEARN:How Henry Calantog got to work with Kyoshi Fred DePalma & MA1stThe essence of ‘Patience is a virtue’ when teaching kids classesHelpful strategies on how to keep kids entertained and motivated during martial arts classesThe three general ways on how martial arts students learnHow to achieve the right balance of being serious and using humorAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTION...
2017-08-1541 minMartial Arts Media™ Business Podcast42 – Amy Gardam: Living a Martial Arts Family LegacyWhen Amy's dad Kyoshi Andrew Roberts sadly passed she was left with 2 options: Quit or continue the family legacy. She's doing the latter.IN THIS EPISODE, YOU WILL LEARN:What made Amy Gardam continue the legacy of her dad, Kyoshi Andrew RobertsThe dad and daughter bond that was cemented by martial artsHow Edge Martial Arts got back on track after losing 80 studentsSpotting young talented instructors early and making it knownHow you can help the Kyoshi Andrew Roberts Foundation and its mission to help families who have a loved one in palliative careAnd more*Need...
2017-08-0135 minMartial Arts Media™ Business Podcast41 – The 5 Stages Of The Martial Arts Student Signup CycleEvery martial arts prospect that sees your marketing is in 1 of 5 stages. Do you know what to say in each one?IN THIS EPISODE, YOU WILL LEARN:The 5 different stages of a martial arts student prospectWhen and when not to use a paid trial offerHow to influence buying decisions at different stages in the signup cycleThe landing page system that is currently responsible for more than 612 paid trial studentsHow many touch points (brand interactions) it take before a conversionAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTION
2017-07-2010 minMartial Arts Media™ Business Podcast40 – Martial Arts Instructor Gets Shot In The Head And Escapes Death – Here’s His New Perspective On LifeMartial Arts instructor Adel Refai didn't dodge a bullet, but he is lucky to be alive today. This will shift how you go about your day.IN THIS EPISODE, YOU WILL LEARN:The accident that ended up changing Adel Refai’s course of lifeThe benefit of martial arts beyond the physical movementHow technological advancements have helped business in generalHow his ordeal restored his faith in humanityGeorge’s relatable near-death experienceAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONGEORGE: Hey, this is George Fourie and welcome to ano...
2017-06-2726 minMartial Arts Media™ Business Podcast39 – Fred DePalma (The MAIN Event) – The Hidden Value Of Martial Arts Business EventsFred DePalma (The MAIN Event & DePalma Karate) shares his martial arts journey and the real value of business events.IN THIS EPISODE, YOU WILL LEARN:The benefits of implementing systems in your martial arts businessWhy social media marketing for business is no longer optional but a necessityHow investing in instructor training helps ensure your school's successThe unspoken benefit you get from martial arts business eventsA story that will remove all doubt about investing in your educationAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONAnd it w...
2017-06-1543 minMartial Arts Media™ Business Podcast38 – Martialytics Review With Brad Cumbers: Email Marketing Secrets For Martial Arts SchoolsMartialytics co-founder Brad Cumbers shares a review of the software with email marketing discussions.IN THIS EPISODE, YOU WILL LEARN:What is Martialytics and how it can benefit your martial arts schoolWhy email marketing is a must-have in your marketing strategyHow school owners are using Stripe for their student membership feesThe simple email subject lines that get huge open ratesThe frustrating disconnect between general martial arts software and digital marketingAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONBiggest success and I had the biggest return o...
2017-06-0833 minMartial Arts Media™ Business Podcast37 – Ross Cameron from Lockdown: How To Host Martial Arts Events & TournamentsRoss Cameron shares how to run martial arts events and details about their exciting grappling tournament, Lockdown.IN THIS EPISODE, YOU WILL LEARN:How to manage remote employees and martial arts school effectivelyThe importance of having established business systems and processes across your martial arts schoolsThe prerequisites to running a successful martial arts eventWhen and why you need an event insuranceWhat makes Lockdown a big attraction compared to other grappling tournamentsAnd more*Need help growing your martial arts school? Learn More Here.If you're putting on an event, at the end of t...
2017-05-2829 minMartial Arts Media™ Business Podcast36 – Graham Slater: The Search For The Next Jackie ChanGraham Slater talks all things martial arts business and an exciting movie opportunity for school owners.IN THIS EPISODE, YOU WILL LEARN:The importance of getting your assets and martial arts school insured and protectedWhy working with third-party people is beneficial if you lack expertise in a specific areaGraham Slater’s concept of circle of knowledge: why he doesn't think about other martial arts schools as his competition or enemyWhy promotion is key and how you can raise awareness about your martial arts brandHow to get your students become Hollywood movie stars and become the next Je...
2017-05-101h 09Martial Arts Media™ Business Podcast35 – The Biggest Mistake Martial Arts School Owners Make When Marketing OnlineStruggling to string together successful marketing strategies for your martial arts school? You could be missing these 3 keys.*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHi, this is George Fourie from martialartsmedia.com and today, I want to talk about the one biggest problem that martial arts business owners have when marketing their school on the internet. Now, a few days ago, I released a business case study from a client of ours that attracted 96 paid trial students within a 14-day period, which is a quiet time and on the...
2017-04-2705 minMartial Arts Media™ Business Podcast34 – Need More Martial Arts Students? These 2 Free Resources Might HelpGet access to a free martial arts business case study and a online workshop to attract the right students.*Need help growing your martial arts school? Learn More Here.TRANSCRIPTION Hi, this is George Fourie from martiaartsmedia.com. This week, I have an awesome announcement for you, and it comes with two awesome gifts that are going to help you grow your martial arts business, especially on the internet.Gift number 1: gift number 1 is an eleven-page case study that I did about a campaign that we ran in December with Paul Ve...
2017-04-1907 minMartial Arts Media™ Business Podcast33 – Kyoshi Dave Kovar: Breaking Through Barriers Holding You Back In Your Martial Arts BusinessKyoshi Dave Kovar from Kovar Systems reveals how to conquer blocks holding you back from success with your martial arts business.IN THIS EPISODE, YOU WILL LEARN:The one movie that brought the popularity for kids karate classesHow your approach differs when your goal is to keep students for a decade or moreSetting up your students for success to build confidencePreparing your students and parents for the day that they might decide to quitThe 6 word philosophy on developing your martial arts teamAnd more*Need help growing your martial arts school? Learn More Here.
2017-04-0640 minMartial Arts Media™ Business Podcast32 – 30 Tips For Martial Arts Business Owners From Industry Experts (Part 2)A continuation of the 31st episode, here’s the second batch of tips from martial arts experts that are equally valuable as the first.IN THIS EPISODE, YOU WILL LEARN:How traveling can help widen your knowledge in running a martial arts clubThe benefits of hiring top-level instructors to teach at your martial arts schoolThe importance of marketing and matching it to the right prospect at the right timeThe advantages of having your school accredited by the governmentWhy it pays to invest on your martial arts premise and facilitiesHow to overcome tall poppy syndromeAnd more...
2017-03-3022 minMartial Arts Media™ Business Podcast31 – 25 Tips For Martial Arts Business Owners From Industry Experts (Part 1)We’re down to our 31st episode but this isn’t your typical podcast interview. This is a recap of the first 14 episodes, with tips from martial arts experts.IN THIS EPISODE, YOU WILL LEARN:The first step you need to take to go full time in your martial arts businessChange this one thing on your website and your conversions will skyrocketWhat it takes to manage a thriving martial arts businessBeginning with the end vision in mindKnowing your market and matching your message to themAnd more*Need help growing your martial arts school? Learn More...
2017-03-2322 minMartial Arts Media™ Business Podcast30 – Matt Wickham: Running A Building Business By Day, Martial Arts School Owner And Instructor By NightMatt Wickham shares his journey of running 2 businesses simultaneously while hosting the world's best martial artists in their small town.IN THIS EPISODE, YOU WILL LEARN:The benefits of inviting top martial artists from all over the world to come and train with your studentsThe importance of advancing your martial art skills and upgrading your credentials constantlyHow traveling to various martial art schools helped Matt Wickham learn new techniques in running his martial arts businessHow he manages to operate two businesses consecutively back to back in a small townKeeping the work and family life balanceAnd more
2017-03-1642 minMartial Arts Media™ Business Podcast29 – Martial Arts Success Story From Humble Beginnings – Westside MMA’s Stuart GrantGet inspired by a true martial arts success story. Stuart Grant's Westside MMA is a raging success, but that was not always the case…IN THIS EPISODE, YOU WILL LEARN:Stuart Grant's humble beginnings with a handful of studentsHow his wife contributed to his martial arts success storyShifting from a fight career to a thriving businessThe only 2 online marketing strategies he uses – Google Adwords and Facebook AdvertisingWhat you discover from running the numbers with your online marketingA different and exciting type of grappling tournament that's gaining popularityAnd more*Need help growing your martial arts scho...
2017-03-0830 minMartial Arts Media™ Business Podcast28 – How To Double Your Martial Arts Business In 2 Years Without Selling Your SoulWant a successful martial arts business, but don't want to be 'that guy'? Matt Ball talks about changing your mindset and breaking through barriers.IN THIS EPISODE, YOU WILL LEARN:Creating a warm environment where people feel welcomeHow a student tragedy motivated a change of logo and designThe power of a 5-week introductory programWhy you need how you view success in order to succeedHow managing Matt's martial arts school from an iPad in a hospital bed was a blessing in disguiseLessons from traveling to martial arts tournamentsAnd more*Need help growing your martial arts...
2017-03-0150 minMartial Arts Media™ Business Podcast27 – Turning 2 Weeks ‘Quiet Time’ Into 96 Martial Arts Paid Trial Students (And How To Retain 90% Of Them)Attracting 96 new martial arts paid trial students in 2 weeks is fantastic. But retaining them by providing value is another. Paul Veldman shares how.IN THIS EPISODE, YOU WILL LEARN:What the exact martial arts paid trial offer wasThe marketing components applied to attract 96 new paid trial signupsHaving the right incentive to retain your new studentThe one thing almost no martial arts schools are doing to retain their students for lifeValuing your reputation over dollars earnedWhy email is still a leading force for martial arts marketingAnd more*Need help growing your martial arts school? Learn M...
2017-02-2233 minMartial Arts Media™ Business Podcast26 – How To Run A Successful Martial Arts Open DayA profitable martial arts open day can position you for a successful year. Darryl Thornton from Shukokai Karate shares how.IN THIS EPISODE, YOU WILL LEARN:Why you can and should run your open day for one hourThe secret to presenting an offer (a common discussion on the Martial Arts Media Business Podcast)Getting your existing martial arts students involved as a unitCan you handle 20, 30, 50 or 70+ new students right now? Here's how to prepareThis simple technique can attract those extra members that didn't get to join on the dayThe importance of studying martial arts with other...
2017-02-1528 minMartial Arts Media™ Business Podcast25 – Your Martial Arts Audience Ignoring You? This Might HelpIf you're not getting interaction from your martial arts audience, chances are your message isn't relevant right now. Learn more. IN THIS EPISODE, YOU WILL LEARN: The importance of targeting the right audience at the right time Why you should take a unique approach to reaching each audience Running multiple Facebook pages for different age groups? Try this instead And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONIf your marketing messages are being ignored and you’re not getting responses or any activity, this might be...
2017-02-0107 minMartial Arts Media™ Business Podcast24 – Martial Arts Website Templates, Replicated Websites & Page Builder Tools – The Pro’s & Con’sMartial arts website templates, funnel tools and replicated websites is a quick fix to advertise, but there are pros & cons to be aware of.IN THIS EPISODE YOU WILL LEARN:The pros and cons of using a replicated martial arts website templateThe importance of placing your website on a host that you ownWhy you should own your digital assets i.e. website, content, articles, videos, etc.Where your primary marketing education will comeAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONShould you be setting up a...
2017-01-2511 minMartial Arts Media™ Business Podcast23 – The Most Important Number To Pay Attention To For Your Martial Arts School SuccessFocusing on the right numbers in your martial arts business? There’s one number that could be killing your profits. Master Fari Salievski shares his views.IN THIS EPISODE YOU WILL LEARN:The one statistic that almost all martial arts school owners ignoreHaving yearly goals vs. weekly goalsWould you spend $1,500 per phone call to retain a student? Maybe you already are!Justifying the cost and value of your martial arts classesAs the martial arts business owner, this needs to be under your controlBigger profits equals better facilities, better equipment and a better serviceAnd more*Ne...
2017-01-1738 minMartial Arts Media™ Business Podcast22 – How To Have Simplicity And Clarity In Martial Arts MarketingKeep your martial arts marketing activities simple, clear and specific with these key tips from the tropics.IN THIS EPISODE YOU WILL LEARN:The art of simplicity and clarity within marketing your martial arts schoolWhy you should never rely on assumptionsThe power of using deadlines within your offersAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONYou've got to be so clear and so simple with your marketing. You know as a business owner, you tend to assume that people understand what you're trying to say a...
2017-01-1007 minMartial Arts Media™ Business Podcast21 – Double Your Martial Arts Paid Trial Conversions With Festive Season and Back To School PromotionsIf you're doing paid trials for your martial arts business, this simple tweak will double your signup rate.IN THIS EPISODE YOU WILL LEARN: The system that lead to 86 paid trial signups in 2 weeks How to match your marketing message to festive season celebrations What a paid trial is and how it works The missing factor in most paid trial promotions that robs your success Why Facebook Marketing is not enough And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHi, this is George Fourie from m...
2016-12-2109 minMartial Arts Media™ Business Podcast18 – The Art Of Martial Arts Coaching With Paul Schreiner From Marcelo Garcia AcademyPaul Schreiner is not your average martial arts coach. Discover how he articulates the art of jiu-jitsu and shares working with Marcelo Garcia.Paul Schreiner is not your average martial arts coach. Discover how he articulates the art of jiu-jitsu and shares working with Marcelo Garcia.IN THIS EPISODE YOU WILL LEARN:The deeper meaning of martial arts and jiu jitsu in particularHaving the discipline to drill, revise and optimise techniquesWhy letting go of your ego is not as modest as it's made out to beThe core habit that Paul has adopted from working...
2016-11-2833 minMartial Arts Media™ Business Podcast15 – Martial Arts Advertising Ideas: Google Adwords vs. Facebook MarketingLooking for martial arts marketing ideas? Google Adwords and Facebook ads are the big players. George Fourie shares the core differences.IN THIS EPISODE YOU WILL LEARN:The key difference between Google Adwords and Facebook AdsWhy one click doesn't help you generate leads anymoreHow to focus on multiple touch points to engage your leadsAll martial arts marketing ideas are worthless without this (HINT: Remarketing)*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONGood day everyone, it’s Facebook marketing, SEO: should you be doing all of this for...
2016-11-0706 minMartial Arts Media™ Business Podcast11 – How You The Martial Arts School Owner Can Help Us Help YouGeorge Fourie takes a different twist on this episode with a 2-minute survey request for martial arts school owners that promises a big return.George Fourie takes a different twist on this episode with a 2-minute survey request for martial arts school owners that promises a big return.*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONHi guys, this is George Fourie from martialartsmedia.com and this week, we've got a bit of a different twist to the show.Okay, so we've got 10 episodes down, we a...
2016-10-1006 minMartial Arts Media™ Business Podcast10 – Should You Use A Facebook Profile Or Page (Or Both) For Marketing Your Martial Arts Gym?Many Martial Arts Gym owners use a personal Facebook profile for their marketing. But what are the consequences of doing this?IN THIS EPISODE YOU WILL LEARN:Costly consequences of having a profile for your martial arts businessThe awkward Facebook friend requestWhat is Edgerank and how it controls who sees your postWhy people don't see your Facebook status updatesWhy you can't scale a Facebook profileHow to segment your friend lists for different postsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONGEORGE: Hi, this is George F...
2016-10-0307 minMartial Arts Media™ Business Podcast9 – Brannon Beliso: Replacing Contracts And Belt Testing Fees With Service And Martial Arts Merit BadgesBrannon Beliso shares his versatile life of being a musician, Ted Talks and teaching life principles through martial arts merit badges.IN THIS EPISODE YOU WILL LEARN:How to avoid an unsustainable bad business modelA different perspective and philosophy to martial arts businessLocking people into contracts vs. giving them what they really wantLeading a new movement of businessThe humility habit of successWhat consequences occur when kids can't deal with rejectionAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONYou need to have a very clear vision a...
2016-09-2640 minMartial Arts Media™ Business Podcast8 – Sean Allen: The Importance Of Martial Arts In Physical EducationA business to match your lifestyle while teaching the importance of martial arts in physical education? Meet Sean Allen.IN THIS EPISODE, YOU WILL LEARN:How to structure your business to match your lifestyleLife lessons from martial arts that go beyond self-defenceWhy only having a great curriculum is not good enoughWhen it's ok to ‘sell your martial arts baby'How martial arts help kids think creatively under pressureUsing martial arts as the vehicle of values and educationAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONWhat I've don...
2016-09-1844 minMartial Arts Media™ Business Podcast7 – The Smarter Way To Go About Martial Arts School Student Retention With Paul VeldmanPaul Veldman from Kando Martial Arts shares how to improve martial arts school student retention by spotting the 'quitting signs'.IN THIS EPISODE, YOU WILL LEARN:Knowing your demographic without being everything for everyoneMarket for a season or a reasonGrowing young confident students through Leadership ProgramsWho your real competition isThe real reason why your students leaveThe one thing you need before your martial arts business will flourishAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONPersonal development is a big thing. And as you know, as m...
2016-09-1337 minMartial Arts Media™ Business Podcast6 – Michelle Hext: How To Run A Niche Martial Arts School (And Mind-Bending Transformations)Michelle Hext, author of The Art Of Kicking Ass Elegantly, shares her niche martial arts school secrets and mind-bending transformations.IN THIS EPISODE, YOU WILL LEARN:How a niche martial arts school improves your marketingThe martial arts stepping stones that led to confidence and successWhen ‘not knowing what to do' becomes your biggest business assetThe emotional motivator of changing livesThe power of vision and backwards planningHow to deal with the constant push-pull of self belief systemsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONGEORGE: Hi, thi...
2016-09-0543 minMartial Arts Media™ Business Podcast5 – How To Use Facebook For Martial Arts School MarketingGeorge Fourie speaks to Rod Darling about using the power of Facebook for Martial Arts School Marketing.IN THIS EPISODE, YOU WILL LEARN:What you must have before you start advertising on FacebookA tried and tested ‘irresistible offer’ that you can model for your first campaign3 steps to follow when creating your irresistible offerThe power of strategic targeting that no flyers and papers can matchA sneaky cheat you can use with Facebook to discover what your target market is all aboutOne vital change that you can do to your martial arts website right now to boost your...
2016-08-2931 minMartial Arts Media™ Business Podcast3 – How To Explain The Real ‘Cost’ Of Martial Arts Classes Part 3How much should your students be paying for their martial arts classes? Or is the 'cost' focus the wrong metric? Here's what to base your gym's value on instead...IN THIS EPISODE YOU WILL LEARN:What's the no. 1 attribute to consider when hiring an instructorHow to use a leadership program to groom young, confident instructorsThe hard fast rule of the skill levels students need to be at before instructingCost vs Investment. Where do you focus?The ‘black belt story': how to kill the price question once and for allHow your business approach evolves when opening school no...
2016-08-1433 minMartial Arts Media™ Business Podcast2 – How To Run A Successful Martial Arts School By Not Being The Grand Guru Part 2Can you run a successful martial arts school without being the "Grand Guru?" Graham McDonnell and Phil Britten from the WA Institute of Martial Arts reveal how ditching their ego brought them success.IN THIS EPISODE YOU WILL LEARN: Why being the grand guru that “knows it all” could be your downfallWhat you can learn from modeling other successful businesses not related to martial artsWhy the only way to grow is to stop doing everything yourselfHave all your pictures displayed on the walls and opening up a new location? They must go!The system test you must d...
2016-08-0830 minMartial Arts Media™ Business Podcast1 – WA Institute Of Martial Arts’ Journey To 3 Dojos And 1600 Students With Phil Britten And Graham McDonnell Part 1Graham McDonnell and Phil Britten from The WA Institute Of Martial Arts and The Institute Of Martial Arts (TIMA) share their journey to 3 dojos and 1600 students.IN THIS EPISODE YOU WILL LEARN:Who is George Fourie and the twist that got him started in his Martial Arts journeyHow Graham McDonnell and Phil Britten got funding to buy their martial arts school now known as The WA Institute Of Martial Arts (WAIMA). You can use some of these resources right now to open a martial arts schoolThe one thing you must have before going full time with y...
2016-07-2836 min