Shows
CEOAFTERDARKThe Subscription Growth Playbook: Acquisition, Retention & Community Building | Matthew HolmanIn this episode of The CEOAFTERDARK, I sit down with Matthew Holman – the founder of Subscription Prescription, to unpack what it really takes to build, scale, and retain a profitable subscription business.We dive deep into:-How to choose the right subscription tech stack (without bias)-Why acquisition is the real driver of retention – and how to fix yours-Proven onboarding flows that cut churn in half-The art of testing subscription offers for maximum LTV-Building engaged communities that power your brand long-termWhether you’re running E-Commerce, SaaS...
2025-08-2737 min
CEOAFTERDARKRetention Clarity Gap #3 | The Future of Retention Marketing: Why Most Agencies Will Fail by 2025Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead.They unpack:– Why production is no longer a moat (thanks to AI & platforms like Klaviyo)– The collapse of “service market fit” for average agencies– Why the real future of retention lies in strategic decision-making, not email volume– How Yocto is scaling by hiring problem-solvers, not button-pushers– What “Strategy Activation” means and why it’s replacing outdated audits– The new model...
2025-07-1335 minCEOAFTERDARKHow Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & ContentIn this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.We dive deep into:How to build a powerful content-driven go-to-market engineThe underrated power of personal branding in B2B SaaSBuilding communities before product-market fitHow Digio helps 2,000+ DTC brands turn zero- and first-party da...
2025-07-0836 min
Podcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en EspañolE547:🎓¿RETENCIÓN > ADQUISICIÓN? ¡EXPLORAMOS LAS PALANCAS DE CRECIMIENTO! | MOMENTOS DE MENTORÍA #142 CON EL MENTOR INVITADO GEORGE KAPERNAROS | THE ECOMMERCE EDGE Podcast🎓George es el fundador y CEO de Yocto - https://yocto.agency🎓Yocto es una agencia integral de estrategia y marketing de retención que atiende las necesidades de marcas de bienes de consumo de alto crecimiento🎓George tuvo la amabilidad de ser nuestro mentor invitado en este episodio de Momentos de Mentoría. ¡Gracias!-------------------------------------------🎓Bienvenidos a "Momentos de Mentoría", una subserie del podcast🎓Momentos de Mentoría se compone de clips de las sesiones de mentoría de Jason🎓Estas sesiones abarcan temas como: digital, comercio electr...
2025-07-0750 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE547:🎓IS RETENTION > ACQUISITION? GROWTH LEVERS EXPLORED! | MENTORING MOMENTS #142 W/GUEST MENTOR GEORGE KAPERNAROS | THE ECOMMERCE EDGE Podcast🎓George is the Founder & CEO of Yocto - https://yocto.agency🎓Yocto is a full service retention strategy & marketing agency serving the needs of high-growth CPG brands🎓George was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some...
2025-07-0748 minCEOAFTERDARKRetention Clarity Gap #2 | Selling Retention Up the Chain: From Data to DecisionsIn this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data.If you've ever struggled to "sell" retention internally, this one's a must-listen.🔍 Key Takeaways:Revenue ≠ Impact. Speak the language of profit & margin.Know who you're pitching to: finance, founders, creatives all think differently.Frame your work around solving business problems, not showing reports.The retention industry is changing fast. Stay sharp or get replaced by AI.💼 We're hi...
2025-06-1544 minCEOAFTERDARKRetention Clarity Gap #1 | Subscription Brands: Reduce Churn Without DiscountsIn this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition.👉 Why your offer is the biggest retention lever👉 How to make customers feel the value—not just see it👉 Why habit formation matters more than your welcome flow👉 Smart post-purchase tactics (that don’t rely on discounts)👉 The real reason most brands lose customers (and how to fix it)From building em...
2025-05-2533 minCEOAFTERDARKHow to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John RomanIn this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he:Scaled BattlBox into a DTC powerhouseSold it (at peak market conditions)Built a Netflix show around the brandCreated a content engine where 60% of revenue comes from organicFrom leveraging YouTube reviews in 2015 before influencer seeding was even a term, to scaling a full-time creator team and managing post-exit pitfalls—John breaks down what it really takes to build community, turn cr...
2025-05-2042 minCEOAFTERDARKE-Commerce and Content Creation Insights! CEOAFTERDARK with Lucy JeffreyE-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy JeffreyIn this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence.From her entrepreneurial beginnings to navigating business with a life partner, Lucy shares honest insights into content creation, the power of storytelling, and why embracing experimentation over perfection is key to startup success.🔔 Don’t forget to like, subscribe, and hit the bell to catch more unfiltered conversations with today’s boldest founders.
2025-05-0730 min
Subscription Prescription | Weekly Doses to Boost Ecommerce RevenueEmail Marketing for Health & Wellness Brands: Lessons from George KapernarosIn this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space.We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp, no-fluff insight on strategy, creative, and results. This one’s packed with takeaways.📩 Subscribe to the newsletter for more insights every week: https://new...
2025-05-0629 minCEOAFTERDARKLeadership, Growth and Real Lessons – Janis Thomas UnfilteredIn this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep into empowering women in leadership, the art of negotiation, and what's next on the horizon for her career. A must-listen for anyone navigating leadership with heart, strategy, and resilience.
2025-05-0427 min
Keep OptimisingEmail & SMS: Your Customer Retention Playbook with George Kapernaros, YoctoBuilding a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue.In this engaging episode, we sit down with George Kapernaros, a retention marketing guru from Yocto, who brings a wealth of experience in helping brands enhance their customer retention strategies. The discussion kicks off with a critical examination of why understanding customer needs is the cornerstone of effective retention...
2025-04-3034 min
Μιλάμε Επιχειρηματικά7 Μήνες Μετά: Πώς Ανέβασε το Email Marketing Agency του +60% ft Γιώργος Καπερνάρος | Επ. 107Καλώς ήρθατε στο Μιλάμε Επιχειρηματικά!Σήμερα έχουμε ξανά μαζί μας τον Γιώργο Καπερνάρο owner του YOCTO Agency. Τι άλλαξε φέτος στο pricing, στην πώληση και στην ομάδα του. Μιλάμε για το πώς ο ίδιος βλέπει πλέον τις υπηρεσίες, τη δομή του call, και γιατί ακόμα χειρίζεται ο ίδιος τις πωλήσεις. Μοιράζεται μαζί μας πώς φτιάχνει ισχυρές ομάδες χωρίς να χρειάζεται να τις ελέγχει συνέχεια, πώς χρησιμοποιεί social proof και απλά offers για να φέρνει αποτελέσματα, και γιατί το mindset είναι το μυστικό για να πας παρακάτω.Show Notes:(0:00) Εισαγωγή(03:34) Πώληση σε 2 στάδια και ψυχολογία του deal(05:53) Social proof και πώς να παρουσιάζεις το offer σωστά(08:13) Cold outreach, συνεργασίες και referral deals που φέρνουν πελάτες(10:13) Από το audit στο δωρεάν offer: τι αποδίδει περισσότερο(12:25) Προκλήσεις στο hiring και πώς να χτίσεις δυνατή ομάδα(14:42) Διαχείριση χωρίς micromanagement και ρόλος του CEO(16:55) AI, copywriting και απόδοση στο δημιουργικό(19:18) Mindset ιδρυτή: από τον φόβο στην εξέλιξη✒︎Social Γιώργου Καπερνάρου:Instagram: https://www.instagram.com/im.kapernaros?igsh=MzQxamR1dnR3eW51Linkedin: https://www.linkedin.com/in/george-kapernaros?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appPodcast Links:-Youtube: https://tinyurl.com/3k8ketuc-Apple:https://tinyurl.com/2bwxhtdx-Instagram:https://tinyurl.com/milamebiz-Tik tok: https://tinyurl.com/54f3snym-Email: milamebiz@gmail.comLinks για Πορτάλιο:Instagram: https://www.instagram.com/jportalios/Linkedin: https://www.linkedin.com/in/john-portalios-54923b143/Tik Tok: https://www.tiktok.com/@portaliosLinks για Τόσκα:Instagram: https://www.instagram.com/andonis_toskas/Linkedin: https://www.linkedin.com/in/an
2025-04-021h 00CEOAFTERDARKHow Digioh Drives E-Commerce Growth Through Strategic Partnerships CEOAFTERDARK with Noah RahimzadehIn this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics.From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key elements of Digioh’s growth strategy. Whether you're a founder, marketer, agency owner, or growth strategist, you'll walk away with practical insights to apply in your own business.We also discuss how Digioh brings real value to agency partners, the power of relationship-based growth, and what the future holds for brands th...
2025-04-0241 minCEOAFTERDARKSaaS Success & E-Commerce Growth – Jimmy Kim on CEOAFTERDARKIn this episode of the CEOAFTERDARK Podcast, we sit down with Jimmy Kim, a powerhouse in email marketing, SaaS, and e-commerce.Jimmy shares his journey, insights on the power of networking, and how he built successful businesses in the digital space. We dive deep into the art of storytelling, team building, and the latest trends shaping e-commerce and email marketing. If you're an entrepreneur, marketer, or business owner looking to scale, this episode is packed with value!💡 If you're an entrepreneur, founder, or brand strategist, this episode is packed with insights to help you sca...
2025-03-1933 minCEOAFTERDARKUnlocking Growth: Overcoming Brand Plateaus | CEOAFTERDARK Podcast with Rose HamiltonIn this episode of CEOAFTERDARK, we sit down with Rose Hamilton, Founder & CEO of Compass Rose Ventures, to dive deep into the challenges and opportunities in the health and wellness industry.What you'll learn:How Rose started her journey in wellness and entrepreneurshipThe key role of a holistic approach in brand successWhat typically holds brands back from growthHow to overcome plateaus and take your brand to the next levelTurning expert recommendations into real actionThe power of community-building through media
2025-03-0233 minCEOAFTERDARKHow to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions)How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions)In this deep-dive conversation, we sit down with Jakob Gerzen, founder of More Conversions, to uncover the secrets behind scaling both an agency and a SaaS business. Whether you're a freelancer looking to start your agency, an agency owner considering a SaaS model, or just curious about the future of remote and hybrid work, this episode is packed with insights you don’t want to miss!What You’ll Learn in This Episode:✅ How Jakob transitioned from freelancer to agency owner
2025-02-1736 minCEOAFTERDARKHow Chloë Thomas Built a Media Empire from E-Commerce Expertise! CEOAFTERDARK PodcastWelcome to another episode of CEOAFTERDARK, where we dive deep with industry leaders on business, strategy, and success. Today, we’re joined by Chloë Thomas—bestselling author, award-winning podcaster, and e-commerce marketing expert with 20+ years in the industry!In this episode, we cover:✅ How Chloë went from e-commerce consultant to building a thriving media brand✅ The secrets to growing a successful podcast and attracting sponsors✅ Why most agencies struggle and how to transition into content creation✅ The power of automation & data democratization for e-commerce brands✅ Behind-the-scenes of running a media business and monetizing conte...
2025-02-0633 minCEOAFTERDARKMastering E-Commerce Retention in 2025 with Thomas Lalas | CEOAFTERDARK PodcastUnlock the Secrets to Retention Marketing Success in 2025!In this must-watch episode of the CEOAFTERDARK Podcast, we sit down with Thomas Lalas, to uncover cutting-edge strategies that will revolutionize how you engage with customers and build lasting relationships. Whether you're an industry veteran or just starting out, Thomas's actionable insights will help you navigate the evolving digital landscape, boost customer loyalty, and maximize lifetime value.
2025-01-2444 minCEOAFTERDARKAgency Growth and Scaling Insights with Patrick Scherr (Y1 Digital) | CEOAFTERDARK PodcastIn this episode of the CEOAFTERDARK Podcast, host George Kapernaros sits down with Patrick Scherr, the visionary founder of Y1, to discuss the strategies, challenges, and triumphs of scaling a thriving agency.🚀 What You’ll Learn in This Episode:Patrick’s unique journey to building Y1 and scaling it to successKey insights into growing and managing an agency team effectivelyTips for maintaining culture and alignment during rapid growthThe systems and processes Y1 leverages to streamline operationsHow to stay innovative and ahead in a competitive industryThis convers...
2025-01-1436 minCEOAFTERDARKRevolutionizing Dog Nutrition: Inside Hello Bello with Stephan FrehJoin George Kapernaros as he sits down with with Stephan Freh, co-founder of Hello Bello, to delve into the intricacies of managing business challenges and cofounder dynamics. Stephan shares his insights on balancing entrepreneurial stressors, the importance of probability-based decision-making, and maintaining a healthy, complementary partnership with co-founders.Get a glimpse into the resilience tested by setbacks like an office fire and how innovation and collaboration with tech partners have propelled Hello Bello forward. Stephan discusses the joys and struggles of creating personalized, human-grade dog food and navigating the bustling pet tech industry.Timestamps:00:00...
2024-12-0631 minCEOAFTERDARKSecrets to Scaling with Direct Mail with Gabriel LoftusJoin George Kapernaros as he sits down with Gabriel Loftus, co-founder of Paperrun and former Meta product management lead. Gabriel shares an engrossing metaphor of hunting game to explain targeting businesses, emphasizing that early-stage B2B companies should focus on "deer" (medium businesses) for a balanced and effective approach. We also discuss the importance of an Ideal Customer Profile (ICP) to target the right market.Gabriel offers a fascinating comparison of the learning experiences from running a company versus working at Meta, shedding light on the unique challenges of each. He reveals Paperrun's roadmap, focusing on customer...
2024-11-2127 minCEOAFTERDARKFrom Oil Engineer to Multi-Million Impact: A CEO’s Journey with Krish HimmatramkaJoin George Kapernaros as he sits down with Krish Himmatramka, founder, and CEO of Do Amore, a company revolutionizing engagement and wedding rings with a mission to provide clean water to developing countries. Krish shares his journey from oil and gas engineer to social entrepreneur, highlighting his commitment to making a life-changing impact through each ring sold.Krish delves into the intricacies of their business model, including ethical sourcing and tracking the direct impact of their sales. He also reflects on the highs and lows of building a socially impactful business and offers valuable advice for aspiring...
2024-11-0725 minCEOAFTERDARKHow to Turn Clicks into Cash: Expert Tips on Revenue Optimization with Will LaurensonJoin George Kapernaros as he sits down with Will Laurenson, the CEO of Customers Who Click. Will shares his journey from running multiple brands to consolidating under a single name for better brand coherence. He delves into the challenges of working with development teams and the critical role of customer insights, influencing his shift from traditional ad campaigns to conversion rate optimization (CRO).Will discusses the transition from in-office to remote work during the pandemic, and the significance of networking and building a community in the ecommerce space. He highlights their unique approach to CRO, not just...
2024-10-2427 minCEOAFTERDARKThe No-VC Funding Blueprint for Explosive Business Growth with Alexej PikovskyJoin George Kapernaros as he sits down with Alexej Pikovsky, CEO of Alphawell Group, to discuss his journey from finance to entrepreneurship. Alexej shares insights into his ventures, including an SEO and PPC agency that evolved from a CBD marketplace and a booming e-commerce scented candles brand. His entrepreneurial success is rooted in leveraging his finance experience for business growth and optimization.Alexej highlights the transformative power of private communities like OnDeck and Hampton, crediting them for vital networking and learning opportunities. He also outlines practical strategies for scaling businesses without VC funding, emphasizing patience, trial and...
2024-10-0329 minCEOAFTERDARKFrom Specialist to Manager In A Rapid Growth Tech Company with Danas KurlaviciusJoin George Kapernaros as he sits down with Danas Kurlavicius, head of email and CRM marketing at Kilo Health. They dive into Danas' journey from an operator to a manager overseeing a massively successful team in a flourishing company. Danas shares his role's evolving dynamics, the challenges of delegation, and his dedication to impactful email marketing strategies.Danas and George candidly discuss the trials and triumphs of transitioning into leadership, the importance of testing in email marketing, and the pitfalls of personalization for the sake of it. Danas also emphasizes the importance of work-life balance and the...
2024-09-1926 minCEOAFTERDARKFrom Business Split to Success: The Ultimate Custom Suit Startup Story with Andy FineJoin George Kapernaros as he sits down with Andy Fine, the owner of Sartoro, a premium custom suit brand offering bespoke experiences online. They delve into Andy's journey from dabbling in e-commerce to setting up a manufacturing facility in Vietnam. Andy shares challenges faced during the pandemic, particularly with a contract manufacturing partner, and the abrupt split that led to setting up his own facility.Andy discusses strategies Sartoro employs to maintain quality and affordable prices, emphasizing fit over fabric. He also reveals exciting plans for expanding their product range with celebrity jewelry designer Neil Lane. Through...
2024-09-0531 minCEOAFTERDARKTurning Food Into Medicine With Silicon Valley Entrepreneur Ari TullaJoin George Kapernaros as he sits down with Ari Tulla, a seasoned entrepreneur who has made remarkable strides in the health tech industry. Ari shares his journey from Nokia to founding companies like Better Doctor, Quest Analytics, and Elo Health, emphasizing the transformative potential of personalized nutrition and "smart" nutrition products.Ari dives deep into Elo's mission to turn food into medicine, discussing the development of personalized nutrition solutions like 3D-printed gummy vitamins and customized protein powders. He also sheds light on the impact of lifestyle changes on life expectancy and offers his views on modern health...
2024-08-2227 minΜιλάμε ΕπιχειρηματικάΠώς δημιούργησε Agency με πελάτες από την Αμερική ft George Kapernaros | Επ. 82Καλώς ήρθατε στο Μιλάμε Επιχειρηματικά!
Σε αυτό το επεισόδιο είμαστε παρέα με τον Γιώργο Καπερνάρο. Μας εξηγεί πώς από ένα ατύχημα ξεκίνησε να ασχολείται με το digital marketing, αρχικά ως copywriter και έπειτα με το strategy ecommerce. Πώς ήρθε το email marketing που εξειδικεύεται πλέον και ποια μοντέλα χρέωσης χρησιμοποιεί. Ποια η σημασία Visual & Copy σε ένα δημιουργικό για να είναι επιτυχημένο. Η ιστορία πίσω από το YOCTO Agency, γιατί και πώς ξεκίνησε. Ποια agencies θεωρεί πως μπορούν να εξελιχθούν ανοδικά; Να επιλέγεις τελικά ανταγωνιστικό περιβάλλον; Ποιες δυσκολίες υπάρχουν στην επιλογή προσωπικού και κυρίως με πώς κλείνει τις συνεργασίες του με τόσο μεγάλα brand του εξωτερικού. Για ποιο λόγο στράφηκε στην αγορά του εξωτερικού και ποιο mindset δε βοηθάει στην εξέλιξη. Θα πήγαινε μόνιμα στο εξωτερικό; Τέλος, μας δίνει επιχειρηματικές ευκαιρίες και τρόπους να εντοπίσεις τη σωστή ιδέα, ενώ προτείνει το recruitment agency.
Show Notes:
(0:00) Εισαγωγή.
(01:50) Ποιος είναι ο Γιώργος Καπερνάρος
(02:30) Η αρχή ως freelancer και η εξέλιξη του copywriting
(07:20) Πώς χρεώνει της υπηρεσίες email marketing
(12:50) Σημασία Visual & Copy σε ένα δημιουργικό
(16:10) Πώς ξεκίνησε το δικό του Agency
(25:50) Γίνεται scale ένα agency;
(30:50)Δουλειά σε ανταγωνιστικό περιβάλλον ή όχι;
(32:50) Διαχείρηση HR
(49:55)Πώς κλείνει συνεργασίες με τόσο μεγάλα brands
(58:55)Γιατί δεν ασσχολήθηκε με Ελλάδα
(60:40)Mindset για να προχωρήσεις
(01:08:25) Επιχειρηματική ιδέα
Podcast Links:
-Youtube: https://tinyurl.com/3k8ketuc
-Apple:https://tinyurl.com/2bwxhtdx
-Instagram:https://tinyurl.com/milamebiz
-Tik tok: https://tinyurl.com/54f3snym
-Email: milamebiz@gmail.com
Links για Πορτάλιο:
Instagram: https://www.instagram.com/jportalios/
Linkedin: https://www.linkedin.com/in/john-portalios-54923b143/
Tik Tok: https://www.tiktok.com/@portalios
Links για Τόσκα:
Instagram: https://www.instagram.com/andonis_toskas/
Linkedin: https://www.linkedin.com/in/anti-antonis-toska/
Tik Tok: https://tinyurl.com/vrm55hyx
Τι είναι το Μιλάμε Επιχειρηματικά;
Το "Μιλάμε Επιχειρηματικά" δεν είναι απλά ένα side hustle, αλλά ένας χώρος συζήτησης και ανταλλαγής απόψεων για πραγματικά ενδιαφέροντα θέματα που αφορούν την επιχειρηματικότητα.
Θα μοιραστούμε επιχειρηματικές ιδέες που μπορούν να εφαρμοστούν στην Ελλάδα και θα μιλήσουμε για ελληνικές επιχειρήσεις αποκλειστικά! Μας ενδιαφέρει ο τρόπος που μπορεί να επιτευχθεί κάτι άλλα και το αποτέλεσμα.
Η επιχειρηματικότητα στην Ελλάδα έχει κάποιες ιδιαιτερότητες και μέσα από αυτό το podcast θα τις συζητήσουμε και θα προσπαθήσουμε να σας δώσουμε το καλύτερο δυνατό περιεχόμενο της αγοράς. Στόχος μας; Νο1 στην Business Κατηγορία στην Ελλάδα.
Αν απολαμβάνετε τη συζήτηση, μοιραστείτε τη. Αν αντλείτε αξία από το περ
2024-08-021h 15CEOAFTERDARKBuilding a Million-Dollar Brand: The Story Behind Pyra with Sam MooreJoin George Kapernaros as he sits down with Sam Moore, a former pro freestyle skier turned designer and founder of the fashion brand, Pyra. Sam shares his entrepreneurial journey from his roots in New Zealand and his love for the outdoors to creating a unique brand that combines technical sportswear with streetwear fashion.Sam dives deep into the challenges and strategies behind successfully launching an apparel brand in a competitive market. He talks about the importance of having a distinct brand identity, understanding your target audience, and leveraging social media and retail partnerships for growth....
2024-08-0124 minCEOAFTERDARKInside Smyle: The Future of Sustainable Oral Care is Here with Roger NefkensJoin George Kapernaros as he sits down with Roger Nefkens, Founder of Smyle, an innovative oral care brand known for its sustainable toothpaste tabs. Roger dives into Smyle's mission to tackle the plastic and ingredient issues in traditional oral care products, their unique approach, and how they transformed industry practices over the past four years.Roger also shares insights on the challenges they faced, the importance of a complementary co-founder team, and strategies for sustainable business practices.Timestamps:00:00 Introduction04:48 Inspired by plastic pollution, started sustainable company.07:19 Ocean Cleanup project...
2024-07-1823 minCEOAFTERDARKMom & CEO: How to Dominate Business AND Parenting Like a Pro with Natasa ViharJoin George Kapernaros as he sits down with Natasa Vihar, CEO of Inlight Agency, to explore her journey in the marketing and business consulting world. Natasa shares valuable insights on the importance of a focused strategy in Facebook and Google advertising, the evolution of her agency, and her belief in the personalized approach to client needs. She passionately describes her career path, the inception of Inlight, and the challenge of balancing motherhood and professional life.The conversation dives deep into the negative connotations associated with marketing agencies and how Inlight differentiates itself by valuing personal relationships and...
2024-06-2738 minCEOAFTERDARKFrom Intern to Managing Director of an 8-Figure Nutrition Brand with Otto MoutonJoin George Kapernaros as he sits down with Otto Mouton, Managing Director of Jimmy Joy to discuss nutrition, product development, and the dynamic world of ecommerce. Otto delves into the company's journey from launching nutritionally complete meals to rebranding and overcoming major setbacks. He also reflects on his gaming career and its influence on his professional path.Navigating challenges such as supply chain issues and inflation, Otto emphasizes the importance of customer feedback, innovative marketing, and team resilience in driving the company's success. The episode offers insights into the balance of freedom and guidance that fuels Jimmy Joy's...
2024-06-1339 minCEOAFTERDARKInner Work, Outer Impact: A Journey to Impactful Entrepreneurship with Thomas JakelJoin George Kapernaros as he sits down with serial entrepreneur Thomas Jakel, known for his impactful ventures and mindset shifts. Thomas shares his journey from profit-focused business to distributing good, highlighting a transformative experience with inner work. He emphasizes the power of changing beliefs and behaviors, leading to impactful projects in social entrepreneurship, ecological sanitation, and mental health coaching.Timestamps:00:00 Introduction03:55 Empowering youth through entrepreneurship and virtual assistance.09:18 Desire for impactful work led to entrepreneurship.11:36 Learning from experience, helping others, international travels.15:27 Transition from teaching workshops; seeking broader impact.16:34 V...
2024-05-3040 minCEOAFTERDARKEntrepreneurship and Mental Health: Insights from a 3x Founder with Matteo GrassiJoin George Kapernaros as he sits down with Matteo Grassi, a seasoned entrepreneur with over 20 years of experience. Matteo shares his rollercoaster journey through the tech and e-commerce worlds, detailing the highs and lows, and the personal and professional challenges he faced, especially highlighting his venture into an AI-powered tool aimed at supporting mental health.Matteo's candid discussion about the importance of balancing mental well-being with entrepreneurial success offers a fresh perspective on what it means to be truly successful in business and in life.Timestamps:00:00 Introduction04:22 Shopify founder started with friends' help. Early...
2024-05-1640 min
Customer Growth SessionsS1 E11: Email Segmentation with George Kapernaros, Owner of YOCTO AgencyToday, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency.
George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns.
Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln.
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2024-05-1436 minCEOAFTERDARK50+ Businesses Later, He Knows A Thing Or Two About Growth with Eimantas MiksysJoin George Kapernaros as he dives into the entrepreneurial journey of Eimantas Miksys, from humble beginnings to becoming a business savant. Miksys shares invaluable insights on project development, embracing positive impacts, and the power of a strong company culture. We uncover the significance of curiosity, creativity, and learning from failures, as Eimantas reflects on pivotal experiences that shaped his successful career.With candid anecdotes, Eimantas emphasizes the importance of staying open, humble, and the role of disciplined endurance sports in fostering a productive mindset. He offers a unique perspective on personal growth and the lean methodology.
2024-05-0248 minCEOAFTERDARKFrom Neuroscience to COO to CEO: Startup Struggles & Triumphs with Erika ZeigyteJoin George Kapernaros as he sits down with chats with neuroscientist-turned-entrepreneur Erika Zeigyte about her dynamic journey from neuroscience to spearheading a digital marketing agency and founding an innovative e-commerce brand.They discuss the intricacies of scaling an agency, initiating a staffing firm, and launching a hair care product line, 'Sassy Scalp.' Vital entrepreneurship lessons emerge as they touch on the criticality of sleep, self-care, and maintaining a strong company culture. Timestamps:00:00 Introduction05:12 Rapid career growth through learning and networking.07:52 Respect opinions, support ambitions, prepare for transitions.11:39 Delegate, automate to f...
2024-04-1839 minCEOAFTERDARKBig Shoe Brands Hate Him: The Man Who Turned Down Sharks with Steven SashenJoin George Kapernaros as he sits down with Steven Sashen, the creative force behind Xero Shoes. Steven shares his eclectic journey from stand-up comic to footwear innovator, revealing how personal challenges with traditional shoes led him to rediscover the benefits of barefoot running.A heartening chat unfolds about Sashen's company, which sprouted from a simple sandal design to an international brand, emphasizing the importance of customer feedback and fortunate encounters in the industry.00:00 Introduction03:16 Footwear shapes form; barefoot running improves form.08:20 Customizable sandals led to ready-to-wear shoes.10:13 DIY sandal kit changed lives...
2024-03-2843 minCEOAFTERDARKLVMH Veteran Gives Masterclass In E-Com Luxury Branding with Alexandre LunaJoin George Kapernaros as he delves into the world of luxury and premium branding with digital marketing maestro Alexandre Luna VP of Digital and Strategic Commerce at Evereden. They share invaluable strategies for customer retention and acquisition sans discounts, focusing on brand integrity and creative marketing outreach.With George's experienced queries and Alexandre's experience with luxury brands like Louis Vuitton this episode is a treasure trove of knowledge. The duo unpacks a compelling backdrop for discussions on brand identity, premium product positioning, and the delicate balance between aggressive growth targets and brand value.Timestamps:00:00 I...
2024-03-1539 minCEOAFTERDARKFrom CEO to Intern to CMO of America's #1 Femtech Brand with Katherine SakovichJoin George Kapernaros as he delves into the personal and professional journey of Katherine Sakovich, CMO at Miracare. They explore her transition from leading a creative agency to impacting women's health through Femtech and beyond. The conversation also touches on overcoming challenges like adapting to new markets and Sakovich's hands-on approach to marketing.This episode isn't just Sakovich's story; it's brimming with insights on marketing, product development, and the power of mission-driven work in the fast-paced world of teeming startups.Timestamps:00:00 Introduction06:03 Fear of new challenges led to growth.09:48 Transition from finance...
2024-02-2944 minCEOAFTERDARKEx-Googler Reveals All: Key Lessons After Spending 150M On Google with Jorge De La PuenteJoin George Kapernaros as he interviews Jorge De La Puente on the intricacies of structuring Google Ads campaigns and navigating the world of e-commerce strategies. Jorge emphasizes the importance of coaching and mentorship for new entrepreneurs and highlights the daily challenges of entrepreneurship. Furthermore, he sheds light on the significance of building self-confidence, acquiring sales skills, and the benefits of networking with successful individuals.Timestamps:00:00 Introduction04:08 Learned about online business, marketing, started companies.06:46 Left high-level job at company for autonomy.10:25 Learning from brands, mastering acquisition, self-entrepreneurship.12:52 Starting a brand increases c...
2024-02-1539 minCEOAFTERDARKThe Road to Entrepreneurial Success: E-Commerce and Brand Building with Jorge De La PuenteJoin George Kapernaros as he interviews Jorge De La Puente on the intricacies of structuring Google Ads campaigns and navigating the world of e-commerce strategies. Jorge emphasizes the importance of coaching and mentorship for new entrepreneurs and highlights the daily challenges of entrepreneurship. Furthermore, he sheds light on the significance of building self-confidence, acquiring sales skills, and the benefits of networking with successful individuals.Timestamps:00:00 Introduction04:08 Learned about online business, marketing, started companies.06:46 Left high-level job at company for autonomy.10:25 Learning from brands, mastering acquisition, self-entrepreneurship.12:52 Starting a brand increases c...
2024-02-0140 minCEOAFTERDARKBeyond Boundaries: Entrepreneurship, Endurance, and Community Transformation with Bastian Kröhnert-FerronJoin George Kapernaros as he sits down with Bastian Kröhnert-Ferron, the innovative mind behind Mammutmarsch. Explore the story of Mammutmarsch, a series of extreme hiking events that push the limits of both body and mind. From discussions on business innovation to the transformative nature of Mammutmarsch, this episode offers valuable insights for entrepreneurs and adventurers alike.Timestamps:00:00 Introduction05:38 Always aspired to be an entrepreneur, studied business.09:48 Overwhelmed with inquiries, built service with freelancers.12:57 Starting Mammutmarsch: From doubt to success with 17 attendees.14:46 Focus on creating massive value for success.17:30 Supportive community p...
2024-02-0149 minCEOAFTERDARKCEOAFTERDARK | TrailerEver wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.This podcast is...
2024-01-2500 min
Retention ChroniclesWitnessing the power of transactional notifications and order tracking with George Kapernaros (Founder & CEO of YOCTO)On this episode of Retention Chronicles we’re joined by George Kapernaros, Founder & CEO of YOCTO. Noah, Mariah and George talk about how specialists at Yocto can only work with a maximum of 3 clients at once so they can closely spot gaps and inefficiencies in their strategy, his skepticism that consumers buy from transactional emails but was then proven wrong by insane engagement rates, how the engagement on transactional emails helps the deliverability of your marketing emails, believing the power of transactional messages and purchasing from the order tracking page, using the number of unique clicks to website from em...
2023-09-2051 min
Help my DTC growEP 77. How to Boost Your Ecommerce Business through Effective Personalization and Email Marketing? - George George Kapernaros from YOTCOHow to Boost Your Ecommerce Business through Effective Personalization and Email Marketing?
Leverage expertise from George, an ex-Marketing Director of an 8-figure DTC brand, Reforge member, CXL Instructor, and tutor at Lithuania's leading ad school, Atomic Garden. George is also the founder of YOCTO, an agency that helps wellness brands like Kilo.health, ColonBroom, and Pandia Health grow over the long term.
In this podcast, you'll get the answers to these questions:
How to segment my list, the right message, the right time, right people?
How did you successfully personalize the content in a...
2023-09-0624 min
StrategyCastEpisode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO AgencyJoin host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.
2023-01-2439 min
Make Each Click Count Hosted By Andy SplichalShould Email STILL Be a Primary Focus Growing Your eCommerce Business? with George KapernarosThis episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast.Learn more about George’s thoughts on email marketing ranks among different marketing channels in terms of importance for most companies in 2022. He shares some of the ways that email marketing can be successfully utilized.Discover what promotional emails are that George finds very successful and how often should people be se...
2022-07-1529 min
eCom@One with Richard HillE105: George Kapernaros - How to Use Email Marketing to Get Your Brand Message Across and Build Relationships With Your CustomersGeorge Kapernaros is the Founder of GK Agency, a business that specialises in customer retention. He has scaled new brands to 6 figures and doubled the conversion rates of 9 figure brands with millions of subscribers with retention first email marketing. Find out what that means in this podcast.
In this episode, he discusses how businesses can crack their messaging and create a killer campaign structure. Stop hitting your head against the wall and find out how to get heard in the noisy inbox. Listen to find out the biggest mistakes eCommerce marketers are making with email, so you d...
2022-06-2049 min
Τρία Κιλά Μάρκετινγκ | Το Marketing στην Ελλάδα16. SPECIAL EPISODE: Who is George Kapernaros?Σου άρεσε το επεισόδιο;Special επεισόδιο 3 Κιλά Μάρκετινγκ! Αυτή τη φορά καλεσμένος είναι ο ένας εκ των δύο host, George Kapernaros. Μεταξύ άλλων, συζητάμε:- Πώς ξεκινήσε την καριέρα του ο Γιώργος (κυριολεκτικά από το 0). - Πώς βρήκε τον πρώτο του πελάτη, όταν αποφάσισε να ξεκινήσει το δικό του agency.- Γιατί e-commerce; Συγκεκριμένα, γιατί e-commerce email marketing;- Η πραγματική (κατά τον Γιώργο) αξία του email ως κανάλι marketing. Spoiler: Θεωρεί εγκληματικό πώς brands επενδύουν σε διαφήμιση δίχως να έχουν πρώτα ένα καλό σύστημα email που θα κάνει monetize το traffic της διαφήμισης.- Ποιό είναι το sales process του Γιώργου. Ποιά είναι η (actual) διαδικασία του να ξεκινήσει μία νέα συνεργασία. - Το μεγαλύτερο λάθος που έκανε ο Γιώργος ως προς το hiring. Και πώς κατάφερε στην πορεία να βρει 2 υπαλλήλους "διαμάντια." - Μιλήσαμε για εκείνη την φορά που ο Γιώργος έτρεξε μία επιτυχημένη καμπάνια στα Γερμανικά. Στην Ολλανδία. 🤡- Είναι αλήθεια ότι οι άσχημες ιστοσελίδες πουλάνε περισσότερο; (Όχι ακριβώς.)- Ποιές οι διαφορές της ιστοσελίδας μίας διαφημιστιικής και ενός eshop;- Ποιό, τελικά, είναι το νούμερο 1 κανάλι πωλήσεων για ένα service business; RESOURCES:CXL.com Forbidden Keys To Persuasion, by Blair WarrenSupport the showΓράψου στο EMAIL ACADEMY: https://www.emailacademy.grPodcast links Website Instagram Facebook Linkedin Tiktok Youtube Google form - Γράψε τη δική σου ιστορία αγανάκτησης Προσωπικά links iamnontas.com Το Linkedin μου Δοκίμασε την email πλατφορμα Moosend δωρεάν για 30 μέρες Δοκίμασε το "ActiveCampaign για Ευρωπαϊκές εταιρίες". Κάνε το δικό σου Podcast με το Riverside. Στήριξε το Podcast εδώ.
2021-11-2558 min
The Josh Boone Show#7: George Kapernaros – Imposter Syndrome, Self-Moderation & Living a Free LifeSend us a textAs a rule of thumb, the most “successful” people I know are depressed and brutal on themselves. These are people with extreme wealth and by all accounts innovators and high-performers in their fields.This isn’t just my experience; a recent study by UC Berkeley and UC San Francisco detailed the personality, mood, and human factors that are common among entrepreneurs in which:Self-reported mental health concerns were present across 72% of the entrepreneurs in this sample, a proportion that was significantly higher than that of the comparison group.49% reported having one or...
2021-09-082h 11
The Bullshit DetectiveGeorge Kapernaros - Don’t Tell Anyone You’ve Pissed Yourself.George and I talked about imposter syndrome, being scared to post on social media, social media, being more human, pissing your pants. And more.
2021-05-181h 00
BIZPOD - A Business Startup PodcastPlaying the long game with George KapernarosAnton talks with George Kapernaros about looking after yourself and starting a business. George’s work helps e-commerce brands achieve sales over the long term through retention-first, behavioural marketing.
2021-04-2938 min
12 Hats RadioLift Your e-Commerce Game! Interview with George KapernarosLast year, 2020 will go down in history as the the year of the great pivot. Especially for those brick and mortar stores forced to go online due to the lockdown.
Our guest today George Kapernaros from Athens specialises in helping entrepreneurs like yourself lift and scale their e-commerce enterprises.
Here we talk about e-commerce, marketing and delve a little in consumer psychology.
To find out more about George's work visit https://georgekapernaros.com/
How to help 12 Hats Radio
Best things in life are...
2021-04-1126 min
Gary's Glorious Golden Nuggets0034 George Kapernaros - E-Commerce Expert - Entrepreneur E-Commerce Branding Gary's Glorious Golden Nuggets is a three times weekly podcast where he interviews online entrepreneur's who have successful businesses with the underlying philosophy that success leaves clues. Every episode our guess leave clues that will inspire and encourage the individual who is engaged or seeking to engage in the digital world of free enterprise. If you can support my work please consider sending something to paypal.me/garysgloriousgolden Please subscribe to this channel or PODCAST we are on most platforms. www.garyjenkinsglobal.com www.garysgloriousgoldennuggets.com find...
2021-04-0622 min
The Rectified Podcast#15 The Power of E-mail Marketing with George KapernarosIn today’s episode, my guest George Kapernaros and I are talking about the power of e-mail marketing and the number of ways to drive profits from it in your business. We’re sharing why it MUST be a part of your 2021 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people. You can find Georges Kapernaros on:LinkedIn: https://www.linkedin.com/in/george-kapernaros/Website: www.georgekapernaros.comFREE Webinar: https://georgekapernaros.com/resources/...
2021-03-0933 min
Deliberate TalksFocusing On E-commerce Advertising ft. George KapernarosWith brands leaning towards digital marketing and making their presence felt online as well as offline, ecommerce advertising has become an important conversation in the marketing mix. But how does one optimise this to the maximum potential is a crucial conversation. This and more on the 4th episode of the Season 2 of the , hosted by Dakshin Adyanthaya, featuring . George is an e-commerce expert and the ex-Marketing Director of divbrands.io. He has been involved in over 200 e-commerce product launches to date and is a Facebook Blueprint certified creative strategist, a CXL certified conversion rate optimizer, and a Kla...
2021-03-0135 min
Deliberate TalksEcommerce Advertising ft. George KapernarosHow does one optimise e commerce advertising to the maximum potential in the digital first world? Understand this and more on the fourth episode of the season two of the Deliberate Talks Podcast hosted by Dakshin Adyanthaya, featuring George Kapernaros.
2021-02-2835 min
The Burhaan Pattel Podcast27. Marketing Trends with George KapernarosIn this episode, I had the pleasure of chatting to George Kapernaros (georgekapernaros.com), who is an e-commerce expert and ex Marketing Director of divbrands.io. We covered a few topics including digital marketing trends, grabbing attention, interesting facts about how to keep audience retention and a whole host of other topics. George mentioned a few resources, which I think you will find valuable. I hope you enjoy the episode as much as I did creating it with George.Breakthrough Advertising by Eugene M. Schwartz https://amzn.to/3qJAn7AThe 16-Word...
2021-01-2536 min
The Seo Singh Show: Content Marketing And E-Commerce MarketingEP118: E-commerce Conversion Optimisation W/ George KapernarosToday I am joined by conversion rate expert George Kapernaros who gave us some amazing but easy to follow actionable tips about improving your conversion rates and copywriting of your store.Checkout his website - https://georgekapernaros.com/.His Linkedin - https://www.linkedin.com/in/george-kapernaros/.You can reach out to me on .Info@seosingh.in . .Dropping daily SEO tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/.https://twitter.com/tweeetkaran.Instagram: https://www.instagram.com...
2020-12-1225 min
The Seo Singh Show: Content Marketing And E-Commerce MarketingEP118: E-commerce Conversion Optimisation W/ George KapernarosToday I am joined by conversion rate expert George Kapernaros who gave us some amazing but easy to follow actionable tips about improving your conversion rates and copywriting of your store.Checkout his website - https://georgekapernaros.com/.His Linkedin - https://www.linkedin.com/in/george-kapernaros/.You can reach out to me on .Info@seosingh.in . .Dropping daily SEO tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/.https://twitter.com/tweeetkaran.Instagram: https://www.instagram.com...
2020-12-1225 min