Shows
Work This WayBetting on the Right Platform: George Meressa's Amazon AdvantageIn this episode of Work This Way by FOUNDRY, Adam Walker sits down with George Meressa, founder of Clear Ads and member of FOUNDRY Poole. George shares his incredible journey, from challenging beginnings to building one of the leading Amazon advertising agencies in the world.He opens up about the bold risks that shaped his career, including sponsoring major events to connect with Amazon sellers and travelling globally to win high-value clients. George also discusses why he pivoted early from Google Ads to Amazon Ads, spotting the platform’s untapped potential before most people did.We di...
2025-11-2543 min
Brand BuildersHow I Made $10M With Amazon | George MeressaFrom early Google Ads days to pioneering Amazon PPC and DSP, Clear Ads founder George Meressa breaks down how to launch, scale, and defend profitable growth on the world’s biggest marketplace—without chasing shiny objects or burning margin.
What you’ll learn
- The retail-ready checklist that drives conversion and ranking
- A step-by-step Amazon launch playbook (long-tail terms → phase upgrades → organic lift)
- How to use Sponsored Products, Sponsored Brands, and DSP in the right order
- Creative ways to build a...
2025-09-151h 06
Keep OptimisingMarketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear AdsGeorge Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales.Dive in:[05:04] Amazon Fees Impact Sellers' Profits[06:41] Amazon's Key Focus: Conversion Rate[12:39] Efficient Amazon Product Research[15:47] Optimizing Sponsored Brand Ads[18:13] Monitor Sales and Competitor Trends[20:41] "Optimizing Sales with DSP Advertising"[25:29] Insider Tips from George!The 4 Levels of Amazon AdsGeorge breaks Amazon ads into four simple levels.Le...
2025-09-1033 min
Agency Operators PodcastAmazon PPC That Works: Reducing Waste & Maximizing ROAS with George Meressa – Episode 52 of the Agency Operators PodcastDescription:Amazon ads are getting more competitive—and more expensive. In Episode 52 of the Agency Operators Podcast, we’re joined by George Meressa, Founder & CEO of Clear Ads, to talk about the biggest PPC mistakes brands make and what it takes to drive profitable growth with ads in 2025.With 15+ years of experience running paid media campaigns across platforms like Amazon, Google, and Facebook, George has helped hundreds of brands scale while improving ROAS. Whether managing ads or overseeing an agency team, this episode offers practical advice to help you run leaner and smarter camp...
2025-04-2328 min
The Ecommerce Lab By EcomcyEP #295] [ENG] - How Amazon ppc is evolving 2025 - George MeressaWelcome to the eCommerce Lab Podcast! Join us for this special episode as we explore the future of PPC on Amazon with George Meressa, CEO and founder of Clear Ads Ltd. Discover the latest trends, innovative strategies, and key changes shaping the advertising landscape on the leading e-commerce platform.From artificial intelligence to best practices for campaign optimization, George will share valuable insights to stay ahead in paid advertising on Amazon.Don't miss this opportunity to prepare for success in 2025!Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV
2025-03-1228 min
Intentwise ConnectThe rapid evolution of Amazon PPC adsGeorge Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself has shifted—and what he expects is coming next.
2025-03-0832 minIntentwise ConnectThe rapid evolution of Amazon PPC adsGeorge Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself has shifted—and what he expects is coming next.
2025-03-0832 min
Your Mind Your BusinessFrom School Side Hustles to Global Agency Founder: George Meressa’s Journey in EntrepreneurshipIn this episode of Your Mind Your Business, host Carina McLeod sits down with George Meressa, founder of Clear Ads, to dive deep into the real journey of entrepreneurship. From childhood side hustles to running a global digital advertising agency, George shares the highs, the gut-wrenching lows, and the moments that almost made him quit.He gets real about:✔️ The struggles of scaling a business✔️ Making tough decisions, including layoffs✔️ The importance of having the right people around you✔️ How his mother’s belief in him fueled his fire✔️ Why hitting financial success wasn’t what he...
2025-03-0752 min
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart#622 - Strategic PPC for Amazon SellersIn this episode, we’ll discuss helpful Amazon advertising strategies, Amazon Marketing Cloud, Search Query Performance, and even some suggestions for the best Ethiopian restaurants.
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Join us as we welcome back George Meressa of ClearAds Agency, to the Serious Selle...
2024-12-1431 min
My Amazon GuyAmazon PPC AMA Live with Kevin Sanderson, Tom Waghorn, and George MeressaWant to learn about Amazon Ads with industry experts?Join us for an exclusive live session with Kevin Sanderson and special guests, George Meressa (CEO/Founder at Clear Ads Ltd) and Tom Waghorn (Advertising Specialist at Clear Ads Ltd) as they share their expert tips and strategies.Why should you tune in?↳ Discover powerful techniques to enhance your Amazon PPC campaigns↳ Learn from the best with insights from Kevin Sanderson, Tom Waghorn, and George Meressa↳ Interactive Q&A for personalized advice and solutionsDon't let this chance slip by! Mark y...
2024-05-301h 15
Highway to Sell: Amazon PPC Insights74. TikTok Trends & Tactics: Decoding Advertising StrategiesIn this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling. With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing. Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable...
2024-05-0232 min
The Ecommerce Lab By Ecomcy [EP #179] [ENG] - The evolution of Amazon ppc - George MeressaDo you want to learn more about Amazon PPC and how to take advantage of it to boost your sales at the ecommerce giant? Then don't miss this video, where we will have as a special guest George Meressa, the founder and CEO of Clear Ads, one of the most successful advertising agencies on Amazon.George will tell us his personal and professional story, how he started in the world of digital advertising and how he specialized in Amazon PPC. He will also explain the keys to creating and optimizing PPC campaigns on Amazon, the metrics you...
2023-12-1330 min
The ActionCOACH Business Growth PodcastGeorge Meressa's Journey with Clear Ads: From Zero to Global Amazon Ad Agency PhenomenonHow do you go from working 16 hours a day to only 4 hours a week? Google Ads and Amazon Ads Specialist, George Meressa reveals how he turned his life around by getting his business working without him.Discover George's story of overcoming the struggles of setting up and running a successful business, despite being diagnosed with Inflammatory Bowel Disease and bed bound for 4 months. George emphasizes the significance of effective communication and forging meaningful connections in the world of business. He unveils the secrets to assembling a high-performing team of A-players and shares how...
2023-11-0957 min
Ecomm BreakthroughProfiting With Amazon’s Untapped Goldmine | DSP Ad Strategies With George MeressaGeorge Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors. In this episode… In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display...
2023-08-1551 minHighway to Sell: Amazon PPC Insights50. Trademarks, Patents & Post Purchase MarketingWelcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Head of Accounts at Clear Ads. As some of you know I’ve been away for a while, but now I’m back bigger and better than ever. This week we are continuing with our guest series with George Meressa and two amazing guests, Rich Goldstein and Shawn Hart.
Rich Goldstein is a patent lawyer and focuses on IPO protection and trademarks in the Amazon space. A fascinating and important topic for all Amazon sellers.
Our second guest for this podcast...
2023-02-1619 min
The Australian SellerTAS 134: Amazon DSP explained. Pro’s Con’s and everything in between with George Meressa – Clear Ads!
In today’s episode I’m chatting to Amazon PPC legend George Meressa from Clear Ads – a UK-based company that manages Amazon Advertising for sellers.
Aside from regular sponsored advertising, George has one of the few agencies in the world with access to Amazon’s DSP, which enables his team to Advertise to customers both on (and crucially), off Amazon.
I have to admit I know nothing about DSP, so in today’s episode George breaks the whole concept of DSP down into plain english and explains who it’s for and its Pro’s and Con’s....
2023-01-2038 min
The Australian Seller Podcast | FBA | Private Label | Amazon AustraliaTAS 134 – Amazon DSP explained. Pro’s Con’s and everything in between with George Meressa – Clear Ads!
2023-01-2038 minHighway to Sell: Amazon PPC Insights48. Pixel tracking and growing to $1mm with Clayton Atchison & Jamie DavidsonThis week we've switched the podcast up a notch. With Tom away and George Meressa at various events our head of marketing Sarah Lamb gave George the challenge to talk to as many interesting people at the events he's been attending as possible. This is the first of a number of podcasts following that challenge through.
George sat down with Clayton Aitchison, ambassador for Carbon6 and went into detail on all things Pixel Me and pixel tracking. The discussion is great for those of you who are looking to do off Amazon advertising as you'll pick up...
2023-01-1931 min
The Signal Code Unlocked, Signalytics PodcastSIGCE007 - Amazon DSP - Demand-Side PlatformThe world of digital advertising has changed dramatically in the last few years. With new innovations popping up every day, it's important for marketers and sellers alike to stay on top of the trends in order to leverage opportunities created by these changes. In today's episode, we're going to take a step back and look at the bigger picture of Amazon DSP. George Meressa, Director of Clear Ads, DSP Expert, will talk about how you can target your ads through this platform in order for them not only reach an audience but also be relevant which means more sales!
2022-09-181h 03
The Ad ProjectA Deep Dive into Amazon DSP with George MeressaIn today's episode, I was joined by George Meressa from Clear Ads to dive deeply into Amazon DSP then vs. now and uncover more opportunities with the ad type.George has been in the digital advertising space since 2009, working on various platforms such as Google, Amazon, Bing, LinkedIn, and Facebook. It was really fun to have him join in on this conversation as we took a step back to look at the bigger picture of Amazon DSP.
2022-06-2924 min
Highway to Sell: Amazon PPC Insights31. Industry Spotlight: Elizabeth GreeneElizabeth Greene is the co-founder of Junglr Agency – an Amazon PPC optimization agency. Today Elizabeth is joined by George Meressa the founder of Clear Ads and together they discuss various aspects of PPC advertising optimisation.
You can also find many other optimisation tips on the Clear Ads blog: https://clearadsagency.com/blog
2022-05-1942 min
Highway to Sell: Amazon PPC Insights19. Industry Spotlight - Matt Parker from the Pinformative GroupGeorge and Tom are joined this week by Matt Parker from the Pinformative Group.
Tune in for a special appearance from George Meressa!
Matt talks about his journey in e-commerce, how he ended up selling on Amazon, the wide variety of e-comm channels he takes advantage of and his new journey into Pinterest.
This is a can't miss episode!
2021-11-2652 min
Highway to Sell: Amazon PPC Insights11. Industry Spotlight- Sean Smith from PPC AMS AcceleratorGeorge Roberts is joined this week by Clear Ads CEO George Meressa and special guest Sean Smith.
Sean is the Founder of PCC AMS Accelerator, a fantastic course designed to help Amazon Sellers grow their brand, decrease ACoS and increase sales!
Tune in to hear more about this amazing course and Sean's journey in the Amazon space. Hear insights from him about being a seller himself, common mistakes that sellers make, and even how he takes care of his own body and mind.
Subscribe today to never miss another episode.
2021-05-2646 min
Highway to Sell: Amazon PPC Insights7. Meet the Team - George MeressaGeorge and Tom are joined by a very special guest this week.
George Meressa is the Director of Clear Ads and has been in Digital advertising since 2009, working on a wide range of services including Google, Amazon, Bing, LinkedIn and Facebook pay per click platforms. He has worked with thousands of advertisers across the world in numerous industries and sectors.
Join us today as he discusses his journey through digital marketing, how he set up his own company and has navigated the landscape over the last decade.
From challenges to success stories, George h...
2021-04-0645 minSerious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart#181: PPC Talks - Amazon DSP, Negative Matching Strategies, and Sponsored Brand Video Ads | George MeressaThis PPC Talk episode features the importance of ad campaign history, when to use negative matching, ad spend tactics and the latest on Amazon DSP.
2020-09-3038 min
The Smartest Amazon SellerEpisode 56: How To Attract New Customers and Increase Sales | Amazon DSP with George MeressaToday’s episode covers all things Amazon DSP (demand-side platform) with George Meressa from Clear Ads, an AdWords agency that helps businesses attract new customers and increase sales. We discuss what Amazon DSP is, how it is different from Sponsored Products, and the advantageous data and re-marketing features it provides for creating custom audiences. We talk about how you can start using Amazon DSP through 3rd party agencies like Clear Ads. We speak about some of the bugs that Amazon is working on with DSP (such as attribution issues), and invite you to find out more about advertising by going to...
2020-06-2324 min
George Amooti's podcastEpisode 56: How To Attract New Customers and Increase Sales | Amazon DSP with George MeressaToday’s episode covers all things Amazon DSP (demand-side platform) with George Meressa from Clear Ads, an AdWords agency that helps businesses attract new customers and increase sales. We discuss what Amazon DSP is, how it is different from Sponsored Products, and the advantageous data and re-marketing features it provides for creating custom audiences. We talk about how you can start using Amazon DSP through 3rd party agencies like Clear Ads. We speak about some of the bugs that Amazon is working on with DSP (such as attribution issues), and invite you to find out more about advertising by going to...
2020-06-2324 min
The Professor's Podcast by Howard ThaiTPP001 - Amazon DSP with George MeressaWelcome to our very first inaugural Professor’s Podcast. This is the podcast of none other than the man, the myth, the legend, the professor, Howard Thai himself. In this podcast, we have our first special guest, George Meressa, a specialist on Amazon DSP. He will talk about how to target the right audiences through DSP and what other opportunities are there for Amazon Sellers. We also get a glimpse of what to expect on Howard’s first-ever online mastermind, the first ever inaugural Professors' Pandemic Event or the PPE event. Let's tune in.Special Guest: George Mere...
2020-05-1329 min