Shows
Beyond Your Default4 Cornerstones of the Superhuman Framework by George B. ThomasIn this episode of Beyond Your Default, George and Liz explore the heart of the Superhuman Framework with its "4 Cornerstones"—Love, Purpose, Passion, and Persistence. These foundational elements are the keys to building a fulfilling, resilient life beyond the default. But unlike simple principles, they’re deeply personal forces that help us navigate life’s challenges and triumphs with authenticity and strength.Together, they dig into what each cornerstone means in real, actionable terms. From love as the connection fueling our relationships and pursuits, to purpose as the compass guiding us through uncertainty, to passion as the en...2024-10-011h 07Beyond Your DefaultWhen Did Love Become Uncool?Main Idea: Exploring the concept of love and its diminishing presence in modern conversations, this episode challenges listeners to rethink the role of love in their lives, its varying forms, and how societal perceptions have shifted love from a foundational value to something often sidelined or viewed skeptically.Summary of the Show: In this insightful episode, George B. Thomas and Liz Moorehead dive deep into the complexities of love, asking the provocative question: “When did love become uncool?” They explore why love, despite being central to human experience and relationships, is often dismissed or downplayed in today’s cult...2024-08-261h 07Beyond Your DefaultWork in Progress: George + Liz on Vulnerability, Self-Worth, + SurprisesEmbracing the journey of growth, vulnerability, and self-worth by reflecting on past challenges and how they shape our future selves. This episode dives into the raw, unfiltered check-in between George and Liz as they unpack their journeys over the past year.Show Summary :In this special check-in episode, George and Liz reflect on their personal growth journeys over the past year while discussing vulnerability, self-worth, and the lessons they've learned. The conversation is honest, raw, and full of insights as they explore the challenges of consistency, embracing vulnerability as a superpower, and navigating the balance...2024-08-201h 09Beyond Your DefaultDo You Know What “Holistic” Really Means?In this milestone episode, George B. Thomas and Liz Moorehead delve into the misunderstood concept of "holistic" within the Superhuman Framework. George emphasizes that a holistic approach is the stabilizer that holds all other aspects of life together, allowing for balance and alignment between the mind, body, and soul. They discuss how this mindset isn't about overhauling your life overnight but rather about gradual, intentional changes that lead to sustainable growth. The episode covers practical steps to integrate a holistic approach into everyday life, from self-assessment to creating a supportive community, all aimed at achieving a balanced and fulfilling...2024-08-1359 min
Beyond Your DefaultPhysical Health: Resetting Our Relationship with Our BodiesMain Idea: We can transform our approach to physical health by shifting our mindset from weight loss to overall well-being and understanding the impact of consistency and sustainable changes.Summary of the Show: In this episode, George B. Thomas and Liz Moorehead explore the significance of resetting our relationship with physical health. George shares his journey from focusing on weight loss to aiming for a pain-free life, emphasizing the importance of creating a lifestyle that supports overall well-being. They discuss the mental barriers, such as fear and limiting beliefs, that can hinder our health goals and provide...2024-08-061h 20
Beyond Your DefaultOvercoming the Stigma of Mental HealthMain Idea:Exploring the stigma surrounding mental health, understanding its roots, and providing strategies to overcome this stigma while promoting mental well-being and emotional intelligence.Summary of the Show:In this episode, George B. Thomas and Liz Moorehead tackle the sensitive topic of mental health stigma. They share personal stories and insights about the importance of addressing mental health openly and without shame. George discusses the historical context of mental health stigma and its evolution, emphasizing the need for a supportive community and open conversations. The episode highlights the role of emotional intelligence...2024-07-301h 29
Beyond Your DefaultYour Humanity: A Balancing Act of Authenticity and Well-beingMain Idea:Balancing authenticity and well-being in our lives to enhance personal growth, build stronger connections, and navigate challenges with grace and resilience.Summary of the Show:In this episode, George B. Thomas and Liz Moorehead discuss embracing humanity by balancing authenticity and well-being. George shares his insights on openness about feelings and experiences, emphasizing the significance of trusted relationships for sharing vulnerabilities. They explore how showing vulnerability fosters genuine connections, builds emotional resilience, and helps develop a positive inner environment. The conversation covers practical strategies for maintaining authenticity, practicing self-compassion, and ensuring...2024-07-221h 14
The HubHeroes PodcastThe Evolution of HubSpot, a Fireside Chat with Kyle Jepson + George B. Thomas2024-07-2255 minThe HubHeroes PodcastAI Content Best Practices for Inbound Marketers with George + Liz2024-07-1554 min
The HubHeroes PodcastDemystifying HubSpot Operations Hub + Who Is Responsible for Operations?Earlier this week, George rolled out probably one of the most epic Why Go HubSpot guides for growing businesses I’ve ever seen. In it, he not only make the business case for HubSpot by discussing the platform’s potential overall, you also provide a thorough overview of the promise and features of each hub — as well as your thoughts on why each Hub is such a powerful driver for sustainable growth for a business. 💥 Related HubSpot Resources:Why Go HubSpot? Ultimate Business Growth GuideWhy Go HubSpot Operations Hub?Here’s where it gets interesting, though. It’s...2024-05-2948 min
The HubHeroes PodcastCustomer Delight Refresh + Killer New HubSpot Service Hub UpdatesWe’ve spent weeks deep-diving into the waters of HubSpot Content Hub from every conceivable angle, so that you understand how you can best harness its multimedia content, AI, brand voice, and CMS superpowers to attract and engage with the humans out there who desperately need your help. But if you remember, dear HubSpotters, attracting and engaging are only two thirds of the HubSpot Flywheel that make growth magic for everyone possible. The other critical component is DELIGHT, particularly with your current customers. That's why I want you to take off your inbound hat for a moment and...2024-05-211h 01
Beyond Your DefaultGeorge Had a Plan ... Until He Didn't"We should do an episode about rest, but it would be three minutes long. It would be more of a cry for help, actually. 'Please help us. We don't know how to do it.'" — Liz Moorehead (That's me!)This week is a different kind of episode. George was hospitalized for almost a week last week unexpectedly due to an inflammation issue with his heart. He's home, healthy, happy, and on the road to recovery with a renewed outlook how he wants to approach life.But we knew that, this week, we needed to...2024-05-2048 minThe HubHeroes PodcastIs HubSpot Content Hub Still a Business Website CMS?2024-05-071h 06The HubHeroes PodcastHubSpot #INBOUND24 Preview Show: Early Sessions + Introvert Survival2024-04-3052 minThe HubHeroes PodcastBrand Voice + Tone Deep-Dive with HubSpot Content Hub2024-04-2258 minThe HubHeroes PodcastHubSpot Content Hub: A Candid Look at What It Is + Isn’t2024-04-151h 00
Beyond Your DefaultWork In Progress: George + Liz Reflect on Boundaries, Self-Care, + Mindsets"You can be a human who gets on a mic and lies and says, 'I have done all the things and my life is absolutely amazing.' Or you can be the honest human and share the mistakes you've learned from, and hopefully people learn from your mistakes as well." — George B. ThomasIf you’ve listened to this show for any length of time, you’ve likely heard us reinforce that George and I are not having these conversations with you from a place of feeling as if we’ve seen it all, learned it all...2024-04-151h 10The HubHeroes PodcastCreating Authentic, Memorable, 'Fun' Content for 'Not Fun' Industries2024-04-081h 01The HubHeroes PodcastHubSpot World Certification Week 2024 + Self-Education Strategies2024-04-0159 min
The HubHeroes PodcastHubSpot Personalization Strategies That Aren’t Totally CreepyPersonalization in inbound marketing (email, smart content, and more) can be a powerful thing – in fact recent data shows that 80% of buyers prefer brands that use personalization. And 90% of marketers say that personalization significantly contributes to achieving sales and other business objectives.🔎 Related: HubSpot email marketing strategy best practices we love (HubHeroes Podcast)But the line between successful personalization that fosters meaningful connections and buyer engagement, and personalization that is off-putting and downright creepy is a very, very thin one. Of course, HubSpot itself provides a ton of personalization features and capabilities – some are obv...2024-03-2555 minThe HubHeroes PodcastAI Mindsets for Inbound + Why Most Attempts to Use AI Fail2024-03-1852 minThe HubHeroes PodcastInternational Women's Day + Celebrating Inbound Marketing Classics2024-03-1157 minThe HubHeroes PodcastThe Pre-Sales Process: HubSpot’s New Prospecting + Leads Tools for Sales2024-03-0450 minThe HubHeroes PodcastAn Epic YouTube Strategy Deep-Dive for Growth-Driven Inbounders2024-02-2649 minThe HubHeroes PodcastHow Has Inbound Changed? with HubSpot's Ultimate Helpful Human, George B. Thomas2024-02-2056 minThe HubHeroes PodcastCan Direct Mail + Inbound Play Nicely Together?2024-02-0555 minThe HubHeroes PodcastAttracting, Engaging, and Delighting with SMS Marketing + HubSpotIn this episode, we're joined by David Gable, the head of sales at Kixie. (For those who don't know, Kixie offers automated calling and texting solutions for sales teams that using leading CRMs — including HubSpot!) David joined us for an exciting topic that's also pretty controversial, depending on who you ask.What roles should SMS and text messaging play in your inbound strategies to attract, engage, and delight your customers? Or is SMS an invasive relic of the past that should be set aside by brands, because it does more harm than good to the relationships we wa...2024-01-2956 minThe HubHeroes PodcastSales Therapy, Part II: The Art + Science of a Great Sales Process with Chris Stilwell2024-01-0957 min