Shows
Selling in the PaddockEpisode 50: Listening Is the Sale — What My Mum Taught Me About PeopleThis episode is a special one.To mark Episode 50 of Selling in the Paddock — and nearly 12 months on air — I invited a very special guest onto the show… my mum, Sally Stormont.At first glance, a primary school teacher and former newsagency worker might seem like an unlikely guest on a sales podcast. But as this conversation unfolds, it becomes clear: some of the most powerful selling lessons don’t come from sales training — they come from life.In this episode, Mum and I unpack the quiet skills that sit underneath great sales conversati...
2026-02-2342 minSelling in the PaddockEp 49 - From Fences to Full Farm Systems: Designing Better Farms with Jess FederowIn this episode of Selling in the Paddock, I’m joined by Jess Federow from Copper Creek Contracting in Central West NSW – a former primary school teacher turned rural contractor, systems thinker, and freshly minted Nuffield Scholar.Jess and her partner Ross don’t just “put up fences”. They design whole-farm infrastructure that actually works in the real world – for people, livestock, seasons and the future of the business.We dig into Jess’s winding path from:Canberra kid ➝ NT station work ➝ primary school teacher ➝ DPI education ➝ rural contracting ➝ now shaping the future of farm design through her...
2026-02-1637 minSelling in the PaddockEp 48 - No Bosses, Big Tomatoes: How Morning Star Runs 40% of California’s Crop with William 'Skeeter' BetheaIn this episode of Selling in the Paddock, Georgia heads to California (well… via Zoom) to talk tomatoes, trust and teamwork with William “Skeeter” Bethea from The Morning Star Company – the processor behind around 40% of California’s processing tomato crop.Skeeter lifts the lid on how Morning Star runs a massive, highly technical tomato operation with no traditional bosses, and what that actually looks like day to day for the people growing, transplanting, harvesting and moving fruit through the factories.Together, we dig into:🌱 From seed to sauce – how Morning Star handles transplants, harvesting and...
2026-02-0941 minSelling in the PaddockEp 47 - Circular Thinking in Ag: Why the Future Is a Team Sport – with Ben Van DeldenWelcome back team to another episode of Selling in the Paddock!Today I’m joined by Ben Van Delden — founder of Delco AgriFood, co-founder of We Three AI, and a key partner in the Australian AgriFood System Alliance.If you’re picturing a simple job title, think again. Ben’s world crosses oysters, circularity, AI, livestock, climate strategy and big-picture system change in Australian agriculture and beyond.And yes, we recorded this rugged up on the first day of Melbourne summer. Of course we did.Ben’s childhood in New Zealand’s Bay of Plenty...
2026-02-0238 min
Beyond the MarblingThe Red Wagyu Revolution: Inside Akaushi Beef with HeartBrandAkaushi may be the lesser-known red cousin in the Wagyu family, but its impact on global beef markets is anything but small.
In this episode of Beyond the Marbling, Georgia Stormont sits down with JoJo Carrales, VP of Cattle Operations at Heart Brand Beef in central Texas — the largest Akaushi producer in the world.
They dig into the remarkable origin story of Akaushi genetics, imported from Japan in the 1990s, and how Heart Brand built a thriving, high-marbling herd from an incredibly small gene pool. JoJo explains why inbreeding diversity hasn’t been an issue, the...
2026-01-2947 minSelling in the PaddockEp 46 - Inside the Hive: Pollination, Tech & Trust with Beekeeper Steve FullerIn this episode of Selling in the Paddock, Georgia sits down with Steve Fuller, Director of Buzz and Growth at BeeStar – and a man who’s spent more than 40 years working with bees.Georgia admits she’s completely obsessed with bees, and Steve does not disappoint. He takes us inside the hive, explaining how colonies really work, why bees are so critical to Australian agriculture, and how technology like remote hive monitoring is changing the way beekeepers and growers work together.From almonds and blueberries to canola, clover and seed crops, Steve breaks down how manage...
2026-01-2631 minSelling in the PaddockEp 45 - Where the Rubber Hits the Road: Commercialising Ag Innovation with Andrew KellyIn this episode of Selling in the Paddock, Georgia sits down with Andrew Kelly, Executive Director of BioPacific Partners, to unpack a career that’s anything but linear – from veterinary science and epidemiology through to leading research institutes, venture capital, and now guiding global corporates through the innovation landscape in food, ag and health.Andrew shares how growing up in rural Victoria and choosing vet science with “farm animals in mind” led him into regional disease control, research leadership and eventually across the ditch to New Zealand, where he saw first-hand how a more commercial, customer-focused approach to publi...
2026-01-1939 minSelling in the PaddockEp 44 - Modelling Profit in a Messy World: Farm Economics with Michael YoungWelcome back team to another episode of Selling in the Paddock.Today I’m joined by Michael Young, an agro-economist with Farm Optimization Group, beaming in all the way from Western Australia. Michael grew up on a mixed farm in the south-west, took a detour towards engineering, and eventually found his way back to agriculture through a simple but powerful question:“Why are farmers doing what they’re doing – and could they do it better?”In this conversation, we dig into the world of farm systems modelling, profit, risk and decision-making in real farm busin...
2026-01-1233 minSelling in the PaddockEp 43 - Soil Health, Human Behaviour & Getting the Job Done — with Dr Aurelie QuadeWelcome back team to another episode of Selling in the Paddock.Today I’m joined by the brilliant and refreshingly down-to-earth Dr Aurelie Quade, founder of Soil Resilience — a scientist who has built her career on helping farmers understand soil health without the complicated jargon.Originally from France and now 19 years deep into Australian agriculture, Orélie blends plant pathology, soil science and human behaviour to help farmers make practical, profitable changes on-farm. And yes… we even talk about changing nappies — and how that unexpectedly became the perfect analogy for explaining the difference between sounding clever and actua...
2026-01-0528 minSelling in the PaddockEp 42 - Cups of Tea, Trust & Regeneration: Leading with Heart in WA AgricultureIn this episode of Selling in the Paddock, Georgia sits down with Bonnie Jupp from Regen WA — a passionate advocate for regenerative agriculture and natural capital. Based in Perth but deeply connected to her farming roots in Northampton, WA, Bonnie shares her story of how a love of nature, a family legacy of mixed farming, and a drive to make a difference led her to a career at the intersection of environment and agriculture.Together, Georgia and Bonnie unpack:🌱 The evolving meaning of regenerative agriculture — and how it’s about improving, not polarising.🤝 Why listening and having “...
2025-12-2938 minSelling in the PaddockEp 41 - Bridging Tradition and Regeneration: Jeff Kleypas on Rethinking Agronomy from the Ground UpIn this episode of Selling in the Paddock, Georgia chats with Jeff Kleypas, agronomist and Regional Sales Manager with Advancing Eco Agriculture (AEA), joining us all the way from South Texas — just 30 miles from the Mexican border.Jeff shares how his journey from conventional agronomy to regenerative agriculture completely re-shaped the way he views farming, soil health, and human nutrition. From his early days driving tractors in the Texas Panhandle to now supporting growers across the United States and Europe, Jeff talks about what it really takes to lead change in an industry steeped in tradition....
2025-12-2233 min
Beyond the MarblingSeason 2 - Ep 6. Wagyu Wisdom & Live Fire CookingIn this episode of Beyond the Marbling, Georgia Stormont is joined by the one and only Jess Pryles — live fire cook, meat science graduate, author, TV host, founder of Hardcore Carnivore and proud Melbourne export now based in Austin, Texas.
Jess shares her journey from Australia to the heart of American barbecue culture, the moment Texas truly felt like home, and how her curiosity around food turned into a globally recognised brand. This is a wide-ranging, deeply practical conversation that blends meat science, storytelling, Wagyu education and the realities of building a premium brand in a noisy ma...
2025-12-1938 minSelling in the PaddockEp 40 - From the Paddock to the Lab: Animal Wellbeing and the Future of Livestock with Dr Michael Lawrence (MLA)In this episode of Selling in the Paddock, I’m joined by Dr Michael Lawrence, Program Manager of Animal Wellbeing at Meat & Livestock Australia (MLA).Michael’s journey spans continents and careers — from a hands-on cattle vet in rural Australia and the UK (where he was part of the national response to the Foot and Mouth outbreak) to leading MLA’s animal wellbeing research portfolio.We unpack:The balance between animal health, welfare, and biosecurity — and why they’re inseparable.The difference between discovery research and translational research, and how both shape the fu...
2025-12-1537 minSelling in the PaddockEp 39 - Wool 101, Real-World Broking & Relationship-First Sales with Justin Haydock (West Coast Wool & Livestock, WA)Today we head west with Justin Haydock from West Coast Wool & Livestock. Justin breaks down how wool is classed (in plain English), why micron matters to price, what lice means for clips, and how transparency and follow-up win trust with sheep producers. We also dig into export realities (hello, China), the ebb and flow of supply, and why asking clients, “What do you expect from your broker?” has changed his results.Justin’s path: from ag school trainee to Melbourne auction rooms, then home to WA, buying into the business and mentoring younger reps.Wool 101 (made s...
2025-12-0837 minSelling in the PaddockEp 38 - Underwater Forestry, Carbon Tailwinds & Relationship-First Selling with Andrew Morgan (SFM & Hydrowood)In this episode of Selling in the Paddock, Georgia chats with Andrew Morgan, CEO/Director at SFM and co-founder of Hydrowood, about building trust in sales, innovating under pressure, and how forestry intersects with carbon markets. From uni-bar lessons in reading the room to raising capital for an underwater-forestry barge on Tasmania’s wild west coast, Andrew covers the grit, trade-offs and persistence behind genuinely sustainable businesses.From Bernie to boards: Andrew’s path through plant science, consulting and asset management to leading SFM (≈50,000 ha under management).Hydrowood’s origin story: salvaging standing timber from hydro la...
2025-12-0132 min
Beyond the MarblingSeason 2 - Ep 5. Objective Technologies InsightsIn this episode of Beyond the Marbling, Georgia Stormont sits down with Aaron Van den Heuvel from the Australian Wagyu Association — one of the few people in the country whose job is literally to capture the inside story of a Wagyu carcase.
Aaron travels across Australia using cutting-edge imaging technology to assess marbling, texture and quality traits that shape the future of the Wagyu industry.
In this conversation, Aaron breaks down how the MIJ camera works, why accurate data matters and how the images he captures directly influence breeding selections, profitability and long-term herd improvement....
2025-11-2720 minSelling in the PaddockEp 37 - Purpose, Profit & Gold Kiwifruit: People-Ownership, Governance and an Abundance Mindset with James Grafas (Bay of Plenty, NZ)In this episode of Selling in the Paddock, Georgia sits down with New Zealander James Grafas to unpack how purpose-led governance and people-ownership are reshaping horticulture—especially in gold kiwifruit. James shares lessons from chairing boards across ag and tech, from large-scale orchard development to irrigation automation, and why clarity beats busyness every day of the week.From orchard summers to the boardroom: James’ path back to ag and why food, jobs and strong returns drew him home.How NZ’s kiwifruit model works: single-desk exports, demand growth and the real constraints (land and capital).T...
2025-11-2447 min
Beyond the MarblingSpecial Episode - Introducing Your New Host, Georgia Stormont.In this special episode of Beyond the Marbling, we mark a new chapter for the show. Long-time host and storyteller, Lyndsey Douglas, hands over the microphone to agricultural sales coach, keynote speaker and soon-to-be published author Georgia Stormont.
Georgia joins Lyndsey for a lively chat about her unconventional journey into agriculture — from weekends riding motorbikes in Romsey to supporting national sales teams across dairy, horticulture and beyond. They explore what makes selling in agriculture so uniquely emotional, why she fell in love with farmers and what excites her most about diving into the Wagyu world.
Ly...
2025-11-2010 minBeyond the MarblingSpecial Episode - Introducing Your New Host, Georgia StormontIn this special episode of Beyond the Marbling, we mark a new chapter for the show. Long-time host and storyteller, Lyndsey Douglas, hands over the microphone to agricultural sales coach, keynote speaker and soon-to-be published author Georgia Stormont.
Georgia joins Lyndsey for a lively chat about her unconventional journey into agriculture — from weekends riding motorbikes in Romsey to supporting national sales teams across dairy, horticulture and beyond. They explore what makes selling in agriculture so uniquely emotional, why she fell in love with farmers and what excites her most about diving into the Wagyu world.
Ly...
2025-11-2010 minSelling in the PaddockEp 36 - Curiosity, Community & Regeneration: The Future of Farming with Celia LevertonWelcome back to another episode of Selling in the Paddock!Today, I’m joined by Celia Leverton, Chair of the Regenerative Agriculture Network, whose passion for sustainable farming and behaviour change is transforming the conversation around agriculture in Australia.Celia shares her remarkable journey — from a young wool classer and ABC journalist to a farmer, permaculture advocate, and leader in regenerative agriculture. Through decades on the land, she’s seen firsthand what happens when we work with nature, not against it.In this episode, we dive into:🌱 The evolution of regenerative agriculture — and how local, grassroots...
2025-11-1735 minSelling in the PaddockEp 35 - Farming Is a Lifestyle: Water, Yield & Straight Talk with California Dairies Farmer–Leader Jason GianelliIn this episode of Selling in the Paddock, Georgia crosses the Pacific (via LinkedIn!) to chat with fourth-generation Californian farmer and director of farming, Jason Gianelli, based in Bakersfield in the Central Valley—America’s “bread basket.” Jason oversees ~30,000 acres across multiple ranches supplying dairies with feed crops, and sits on several water and ag-tech boards, including the Water Blueprint for the San Joaquin Valley.We dig into what it actually takes to keep a large family-run operation moving 365 days a year—managing silage harvests, water coming off dairies, shifting priorities when pumps fail or cattle get out—and ho...
2025-11-1045 minSelling in the PaddockEp 34 - Trade, Don’t Cave: Win-Win Negotiation That Builds Trust — with Mark Rizkalla (Scotwork Australia)In this episode of Selling in the Paddock, Georgia sits down with Mark Rizkalla, negotiation consultant at Scotwork Australia, to unpack practical ways sales reps and leaders can negotiate without burning bridges. From moving beyond the “win/lose” mindset to deploying power collaboratively, Mark shares real-world tactics that help you protect margin, shorten deal cycles, and strengthen long-term relationships with growers, retailers, and internal stakeholders.Win-win in the real world: How to shift from an arm-wrestle to mutual gain (and why it lasts).Trade, don’t concede: The difference between empathy and sympathy — and how sympathy...
2025-11-0347 minSelling in the PaddockEp 33 - From Poultry to Pipelines: Building Trust, Velocity and Teams with Bunzl’s Jonathan LeslieIn this episode of Selling in the Paddock, Georgia chats with Jonathan Leslie, GM Sales at Bunzl—a multinational distributor serving healthcare, hospitality, commercial cleaning and “process & industry,” including horticulture, abattoirs, food processing and logistics. Jonathan shares how a career that began in merchandising and veterinary pharmaceuticals led to leading national sales teams, and why the simplest (and hardest) sales truth still holds: actually care about your customer.Bunzl 101: Aggregating business essentials to simplify complex supply chains, with a strong focus on sustainability and compliance.Career arc: From Boehringer Ingelheim (NZ production animal focus) to poultr...
2025-10-2736 minSelling in the PaddockEp 32 - Managing a Territory You Don’t Live In: Presence, Planning & Patience in Ag SalesIn this solo episode, Georgia shares reflections from her recent South Australian onion loop — where she covers hundreds of kilometres across rural SA, building relationships and checking in with growers she doesn’t see every day.She unpacks what it really takes to manage a sales territory you don’t live in — balancing presence, trust, and consistency from afar.You’ll hear her insights on:Why presence isn’t about proximity — and how to stay visible between visitsThe power of planning ahead and giving growers plenty of noticeHow flexibilit...
2025-10-2020 minSelling in the PaddockEp 31 - Sell as Service: DISC, Mentoring & the Urgency–Patience Paradox (with Darren Mitchell)Sales = service. Darren Mitchell (The Exceptional Sales Leader) joins me to unpack DISC in real sales conversations, why mentoring accelerates your career, and the paradox of urgency and patience in leadership. We dig into ethical selling, being memorable, and why most wins arrive after the 5th–12th value-led touchpoint.Darren’s podcast: The Exceptional Sales Leader – [add link]Darren on LinkedIn –DISC overview (listener resource) – [add link]Make sure you follow Selling in the Paddock to be up to date with new episodes.
2025-10-1345 minSelling in the PaddockEp 30 - Kitchen Table Wealth: How Koda Capital Serves Farming Families — with Troy ArmstrongIn this episode of Selling in the Paddock, Georgia sits down with Troy Armstrong, Adviser & Partner at Koda Capital, Australia’s largest independent wealth manager. Troy grew up in the Yarra Valley and now works nationally with high-net-worth and ultra-high-net-worth families — including many farming families.They unpack what “independent” really means, why trust and time trump quick wins, and how to make the wealth side of a farm business feel calm, simple and well organised.What we coverWhy Koda chose independence (no product flogging, no conflicted fees) and what that means for clientsThe...
2025-10-0655 minSelling in the PaddockEp 29 - Global Markets, Trade Shifts & Ag’s Future with Rabobank’s Ben PictonWelcome back to Selling in the Paddock!In this episode, I’m joined by Ben Picton, Senior Market Strategist at Rabobank, to unpack the big global shifts shaping Australia’s agricultural industry today.Ben has a rare talent for taking complex economic and geopolitical trends and making them crystal clear for business owners, farmers, and anyone curious about where the world is heading. We first connected at a DLL strategy day, and after seeing him present, I knew I had to bring his insights to this audience.Together we explore:🌍 The global...
2025-09-2936 minSelling in the PaddockEp 28 - Virtual Fences, Real Trust: Mark Dempsey on AgTech, Sales & Simplifying the Complex with GallagherIn this episode of Selling in the Paddock, I sit down with Mark Dempsey, Business Development Manager at Gallagher Australia, to unpack the rise of eShepherd virtual fencing and what it means for livestock producers.Mark’s career journey is as diverse as it is inspiring — from growing up on a fourth-generation beef property in northern NSW, to working cattle stations, Elders retail, Novartis Animal Health, agri-banking, and now leading the charge in ag tech innovation. His story shows the power of persistence, seizing opportunities, and staying true to the basics of sales: trust, reliability, and consistency.
2025-09-2252 minSelling in the PaddockEp 27 - From Swim Teacher to Plant Doctor: Building Trust & Careers in Hort with Elders’ Connor SteelIn this episode of Selling in the Paddock, Georgia sits down with Connor Steel, Horticultural Agronomist at Elders, to unpack a nine-year journey in ag—from a year 12 biology spark and a gap year on farms, to YMCAA pool decks, Coles freezer shifts, and ultimately the front lines of plant health.Connor shares how work ethic and curiosity shaped his path, what a “plant doctor” actually does day-to-day across leafy veg, herbs, tomatoes, ornamentals (plus a little canola and wheat), and why long-term success in agronomy hinges on trust, clear communication, and solution-led advice (including when not to sel...
2025-09-1542 minSelling in the PaddockEp 26 - Ag Sales Q&A: How to Win Back Customers, Handle Ghosting, and Sell on Value (Not Price)Welcome back to Selling in the Paddock! 🚜In this first-ever Q&A episode, I’m diving into the real-world challenges you’ve sent in from the paddock, the boardroom, and everywhere in between. These are the issues sales reps, agronomists, and ag business leaders face every day — and I’m giving you practical, no-bullshit strategies to tackle them head-on.We cover:🥊 Competition & Loyalty – What to do when normally loyal customers start shopping elsewhere.📞 Ghosting – How many times should you follow up when someone isn’t responding?💰 Discounting Pressure – Ways to hold your ground on price...
2025-09-0826 minSelling in the PaddockEp 25 - From Alsace to the Outback: Ag Machinery, Sales & Trust with Michael “Frenchy” MurerWelcome back to Selling in the Paddock! In this episode, Georgia sits down with her first French guest, Michael Murer(aka Frenchy), a passionate product and marketing leader in the world of agricultural machinery.Michael’s journey takes us from the family farm in Alsace, France, to managing product launches and sales teams across Australia. From combining in WA as a backpacker to managing dealer networks and introducing new machinery to the harsh Aussie landscape, Michael’s story is one of grit, growth, and genuine love for ag.In this episode, we explore:
2025-09-0147 minSelling in the PaddockEp 24 - Bake the Cake, Don’t Rush the Sale: Rural Real Estate, Leadership & Respect with Simon WilkinsonIn this episode of Selling in the Paddock, I’m joined by Simon Wilkinson — Director of Transactions WA at LAWD — for a brilliant conversation packed with wisdom, real-life stories, and no-BS advice for anyone in ag sales, rural real estate, or leadership.Simon shares lessons from his 28-year journey across the ag industry — from sweeping the floors at IAMA to leading major property transactions across WA. We talk about:Why you need to earn your spot at the kitchen tableThe power of being second in line (and why third place gets you nowhere...
2025-08-2541 minSelling in the PaddockEp 23 - Kayla Evans on Building Careers in Agriculture, Authentic Connections & Why Asking Questions SellsWelcome back to another episode of Selling in the Paddock! This week, I sit down with the powerhouse that is Kayla Evans – a passionate advocate for agriculture, talent development, and building authentic connections.Kayla’s journey is anything but ordinary. From growing up on a grain and cattle farm in Queensland to joining the Navy’s first pilot gap year program, studying Public Relations and HR, and leading the Ag Career Start Program at the National Farmers’ Federation, she’s walked an inspiring path that blends resilience, curiosity, and purpose.In this episode, we dive into:
2025-08-1835 minSelling in the PaddockEp 22 - From Clyde to Tarwin: 4 Generations of Growing with Adam Schreurs of Schreurs & SonsIn this episode of Selling in the Paddock, I’m joined by Adam Schreurs, third-generation vegetable grower and Director at Schreurs & Sons, one of Australia’s most respected celery and leafy veg producers. Based in Tarwin, Victoria, Adam’s journey from Clyde to large-scale production is a masterclass in leadership, innovation, and staying grounded.We chat all things:🚜 What it takes to lead a multi-generational farm🌱 Why they’ve committed to IPM (Integrated Pest Management) for over 25 years🧬 How their celery breeding program gives them a competitive edge (and why breeding in Australia matt...
2025-08-1132 minSelling in the PaddockWe’re Flipping the Mic — Got a Question About Selling in Ag?This week on Selling in the Paddock, we’re doing something a little different…I want to hear from YOU.Whether you’re in the ute, walking the paddock, or grabbing a coffee between client calls — if you’ve got a question about sales, ag, communication, tough convos, tricky customers or team dynamics… I want to hear it.📣 I’m pulling together a Q&A episode that dives into the real stuff you’re dealing with out on the ground — and I’ll be answering your questions, raw and unfiltered, in an upcoming episode.How do I...
2025-08-0500 minSelling in the PaddockEp 21 - Perishable Freight, Unbreakable Trust: Colby Varley on Transporting Fresh Produce Across AmericaIn this logistics-meets-lettuce episode of Selling in the Paddock, I’m joined by Colby Varley, Vice President of a leading US transport logistics company moving fresh produce across the country — 365 days a year. Based in Salinas, California (aka the "salad bowl of the world"), Colby shares the realities of managing high-stakes, time-sensitive freight across North America.We talk trucking, trust, and the real cost of a missed delivery.🔎 What you'll learn:How Colby and his team maintain a 97% on-time delivery rate across 9,000+ loads annuallyThe hidden costs of choosing cheap transport over re...
2025-08-0438 min
AgWatchersRoleplaying, personalities and salesIn the lead-up to the future ag expo, we have a chat with Georgia Stormont. Georgia is a sales coach, and provides advice to companies on how to approach their relationships with farmers.
In this podcast we talk about personalities, we do a roll play, and a whole lot more.
Make sure to get organised for the future ag expo by clicking here
2025-08-011h 03Selling in the PaddockEp 20 - Selling Meat, Not Myths: A Real Talk with Jason Strong on Relationships, Red Meat & Earning the SaleIn this episode of Selling in the Paddock, I’m joined by Jason Strong, long-time advocate for Australia’s red meat industry and a leader with deep experience across the entire supply chain — from butcher shops to boardrooms.Jason and I dive into:Why selling red meat is about relationships, not just specs and scienceThe emotional connection people have with food — and how to work with itHow good sales reps balance office KPIs with real customer needsLessons from Pfizer, cattle crushes, and $82 steaksThe role of...
2025-07-2848 minSelling in the PaddockEp 19 - How to Break Into a New Territory in Ag Sales (Without Burning Out or Blending In)Taking on a new sales patch? Whether you’re stepping into a new region, repping a fresh product, or launching your own business — this episode is for you.In this solo episode, I dive into the real-world tactics that help you build credibility, earn trust, and create traction fast when you’re new to a territory. From shadowing and cold calls to leveraging warm leads and showing up consistently, I share what worked for me as a rep in vegetable seed sales — and later, when I launched my own coaching business from scratch.You’ll hear:
2025-07-2119 minSelling in the PaddockEp 18 - Behind the Green & Gold: Sales, Service, and Showing Up with Tim Hoadley former RDO Branch Manager & Sales RepIn this episode of Selling in the Paddock, I’m joined by Tim Hoadley — former RDO Equipment Branch Manager and experienced ag sales rep — who brings a grounded, honest take on what it really takes to succeed in ag sales.We dive into the good, the hard, and the deeply human parts of selling in regional and rural Australia. From cold calls and customer blow-ups, to backing your service team and staying real with your clients — this one’s packed with insight.🎯 What we cover:Tim’s journey from growing up on-farm in Dalby to leadin...
2025-07-1740 minSelling in the PaddockEp 17 - Hoof Trimming, Herd Trust & Heart in Agriculture with Jeremy Wood, The Hoof CowboyIn this episode of Selling in the Paddock, I sit down with the legendary Jeremy Wood — better known online as The Hoof Cowboy — all the way from Idaho, USA.Jeremy’s not just a hoof trimmer; he’s a storyteller, cow whisperer, and passionate advocate for the animals and farmers he serves. We talk hoof health, dairy cow comfort, and what sales reps can learn from tuning into stress, energy, and empathy — on the farm and in the paddock.We cover:Jeremy’s wild entry into agriculture from the US military to hoof trimming...
2025-07-0736 min
Selling in the PaddockEp 16 - Emotional Intelligence in Ag Sales: How to Build Trust, Handle Rejection, and Make Human-Centred Sales with Nathan Jones from Mood AIIn this episode of Selling in the Paddock, Georgia sits down with Nathan Jones, founder of Mood AI and emotional intelligence expert, to explore how understanding human emotions can transform the way we sell in agriculture.Nathan brings a wealth of insight from his PhD in psychology, his experience as a former voiceover artist (yes, really!), and his latest work building a platform that helps people tune into how they feel at work – and why that matters in sales.From decoding rejection and dealing with emotional "tunnels" to understanding the full colour spectrum of human co...
2025-06-3035 min
Selling in the PaddockEp 15 - From Seedlings to Strategy: The Numbers-Driven Sales Mindset with Darren Wood, Bayer Vegetables ANZIn this episode of Selling in the Paddock, Georgia sits down with long-time connection and commercial lead of Bayer Vegetables ANZ, Darren Wood. With roots in accounting and a deep career spanning from nursery sheds to the boardroom, Darren shares how his passion for agriculture, sharp financial acumen, and decades of real-world experience have shaped how he leads high-performing sales teams today.Darren and Georgia explore:Darren’s unique journey from childhood on a carrot farm to leading one of the biggest vegetable seed teams in the countryWhat sales reps can learn fr...
2025-06-2342 minSelling in the PaddockBonus Ep: The Sh*t Show That Taught Me More About Sales Than Any Win Ever HasThis episode is raw, real, and straight from my kitchen table – bacon, eggs, and a side of humble pie.Today, I'm sharing a sales muck-up that happened mid-psych appointment (yes, really) and what it reminded me about owning mistakes, handling pressure, and staying human in sales.We often talk about wins – but we rarely talk about the messy moments, the emotional moments, and the “oh no, did that just happen?” ones. This is one of those.🎯 You’ll hear:What happened when a seed order went wrongWhy I set boundarie...
2025-06-1914 min
Selling in the PaddockEp 14 – From Warehouse to Ag Tech: Why Confidence, Curiosity & Connection Still Close the Deal – with Rodney DunnThis week on Selling in the Paddock, I sit down with the sharp, grounded, and all-round legend Rodney Dunn, now part of the team at Tenstar Simulation, where he’s helping shape the future of operator training across Ag, Construction, and Transport.From a young bloke in a Blackwoods warehouse to 17+ years selling everything from ag machinery to education solutions, Rodney shares:🚜 How he built a career in sales from scratch (and what actually matters on the ground)👩🌾 Why ag is ripe for more women in boots – and how simulation training can be a game changer...
2025-06-1640 min
Selling in the PaddockEp 13 - What Makes a Sales Rep Great – A Grain Grower’s Perspective with Brett SouthEver wondered what growers really think of ag sales reps?In this refreshingly honest episode, I sit down with Brett South, a grain grower from Beaumont, WA (just outside Esperance), who runs a massive 6,000-hectare continuous cropping operation.Brett brings a unique perspective to the mic—having worked both sides of the ag supply chain, including time in a CRT store, a trade as a diesel mechanic, and now leading his cropping business. He shares what works and what doesn't when it comes to sales reps showing up on-farm (and what makes them unforgettable—for better or w...
2025-06-0927 min
Selling in the PaddockBonus Ep - Introverts vs Extroverts in Ag Sales: Who Has the Edge?Can introverts really thrive in sales? Are extroverts naturally better at selling? In this episode of Selling in the Paddock, we’re digging into one of the most common questions I get from coaching clients and listeners:👉 “Does my personality type affect my ability to sell?”Spoiler alert: it’s not about being the loudest or the most confident — it’s about understanding where you get your energy from and how to harness your strengths.💬 I unpack:The real difference between introverts and extroverts (it's not just about being shy or loud)Why in...
2025-06-0515 min
Selling in the PaddockEp 12 - Straight Talk, Real Change: Troy Williams on Leadership, Language & Trust in Ag SalesTroy pulls back the curtain on what it really takes to lead, influence, and drive change in agriculture. We unpack:🔄 Why the same issues are spoken in different languages between Canberra and the paddock—and how sales reps can bridge the gap💬 The make-or-break role of language in building trust with farmers (ditch the jargon, keep it real)🚀 Sales reps as the connectors and catalysts for innovation, resilience, and growth in ag🔥 The cost of change—and how to take your customers on the journey, not just pitch the product🧠 Listening as...
2025-06-0234 min
Selling in the PaddockEp 11 - Building High-Performing Teams with Paul RoosGuest: Paul RoosHost: Georgia StormontPaul Roos needs no introduction to AFL fans—premiership coach, elite player, and now leadership consultant and business owner. In this powerful conversation, Roosy joins Georgia to unpack the crossover between elite sport and business, especially in Agriculture, where teamwork, culture and resilience matter just as much as they do in footy.From his early days at Fitzroy to coaching the Sydney Swans to a historic premiership win and reshaping the Melbourne Football Club, Paul shares what great leadership looks like, why self-awareness is a non-negotiable, and ho...
2025-05-2634 min
Selling in the PaddockEp 10 - Hustling, Hiring & Holding Your Ground – with Kelli McDougallIn this episode of Selling in the Paddock, I chat with Kelli McDougall, Director at Agri Talent, about all things recruitment, leadership, and the often-overlooked art of selling yourself.We dive into:Why selling isn’t a dirty word – especially when it comes to job huntingHow to pitch yourself into a sales role (and what hiring managers are actually looking for)The biggest recruitment mistakes ag companies makeJob design, hiring strategy, and the importance of working to your strengthsThe difference between skills and strengths – and wh...
2025-05-1934 min
Selling in the PaddockEp 9 - Connecting Through Sales: Lessons from the Livestock and Rural Property MarketBuilding Connections in Agricultural Sales with Jimmy BlaineIn this episode of 'Selling in the Paddock,' we talk with Jimmy Blaine, a rural property and livestock agent from Northern NSW. Jimmy discusses his diverse background, from managing cattle farms and driving trucks to working on drill rigs, and how these experiences have equipped him with essential skills for his current role. The conversation covers strategies for building rapport with clients, the importance of understanding industry-specific language, and the value of resilience in sales. They also explore the interplay between selling livestock and rural property, offering practical advice for those...
2025-05-1227 minSelling in the PaddockBonus Episode: Rejection in Sales — It’s Not Personal (But Damn, It Feels Like It)In this bonus episode of Selling in the Paddock, we're diving headfirst into one of the toughest parts of the sales game — rejection. Whether you’re selling seed, livestock, tech or training, rejection stings — especially when it feels personal.I open up about:The difference between rejection when selling a product vs. selling yourself (as a service)A recent ‘no’ that hit hard and what I learned from itHow to reframe rejection as feedback, not failurePractical tactics to bounce back when your sales tank (and your confi...
2025-05-0817 min
Selling in the PaddockEp 8 - Building trust one tractor at a timeIn this special episode of Selling in the Paddock, Georgia welcomes her very first guest — Mark Allott, now Sales Manager for Agriculture across Australia & New Zealand for Kubota.Mark shares his honest and inspiring journey — from a dairy farm in South Gippsland to leading one of the country’s largest ag machinery networks. Together, we unpack his experience with self-doubt, gutsy career leaps, the art of building deep customer trust, and why relationship > commission every single time.What we cover:Why sales isn’t about being “salesy”What to do when you feel lik...
2025-05-0542 minSelling in the PaddockEp 7- Too Busy to See You? – Getting Face Time with Growers Who Say NoIn this episode of Selling in the Paddock, we're answering a real question from a listener: How do you get in front of farmers who say they’re too busy or just not interested right now? Whether they’ve never heard of you, like your product but won’t make time, or flat-out say no – we’re digging into how to build trust, show value, and get yourself on-farm.From showing up at the local pub or footy club, to rolling up your sleeves and helping tag calves or fix fences – this one’s full of creative, gritty, and re...
2025-04-2818 minSelling in the PaddockTrailer - Selling in the PaddockHey, I’m Georgia Stormont — Ag Sales Coach, keynote speaker, sales rep and podcast host.Welcome to Selling in the Paddock — real sales conversations for the Ag industry.This podcast is for sales reps, sales managers, and business owners who work in Ag and want to get better at selling — not in a pushy, polished, or corporate way — but in a way that actually works in the paddock, at the store, or sitting at a farmer’s kitchen table.After 15 years selling in the industry, I know what it’s like to drive around with a...
2025-04-2501 minSelling in the PaddockEp 6 - Asking for the Sale: Why Ag Sales Reps Need to Get Comfortable ClosingClosing the sale is one of the most critical – and often most avoided – parts of the sales process. But in Ag, where relationships are long-term and buying decisions are well-considered, closing needs to feel confident, relevant, and in step with how your customer prefers to communicate.In this episode, I unpack what closing really looks like in the Ag industry and why it’s not just about the final question – it’s about the lead-up. I walk you through different closing techniques (yes, with real examples you can use), the importance of finding the style that suits...
2025-04-2121 minSelling in the PaddockEp 5 - Objection or Opportunity? How to Handle Pushback Without Losing the SaleObjections aren't roadblocks – they're buying signals in disguise.In this episode of Selling in the Paddock, we unpack the difference between an objection and a hard “no” (yes, there is a difference) – and why learning to love objections is a game-changer in the ag sales world.Whether you're selling fertiliser, seed, tech, or livestock services, objections are part of the gig. But how you respond to them? That’s what separates the high performers from the rest.We’ll dive into:What an objection really meansHow to spot a no vs...
2025-04-1615 minSelling in the PaddockEp 4 - How You Talk Matters – Understanding the 4 Communication Styles in Ag SalesWhen it comes to selling in agriculture, it’s not just what you say—it’s how you say it that makes the difference.In this episode of Selling in the Paddock, I break down the four key communication styles—Visual, Auditory, Kinesthetic, and Audio Digital—and how understanding them can completely shift the way you connect with growers, stores, and your own sales team.We explore:What each style looks and sounds like in the fieldWhy using the wrong style can cost you trust (and the sale)
2025-04-1626 minSelling in the PaddockEp 3 - Understanding DISC & Selling with StyleEver wonder why some sales conversations just click and others feel like pulling teeth? In this episode, we dive into DISC – a powerful tool for understanding communication styles and how to adapt your sales approach to match your customer. Whether you're a high-energy D, a detail-loving C, or selling to someone completely different to you, I’ll break down how knowing your style (and theirs) can fast-track trust, connection, and results. Link to videos of DISC stylesD style - https://youtu.be/ThlkrBe42zsI style - https://youtu.be/FAWR...
2025-04-1418 minSelling in the PaddockEp 2- Why Selling in Ag is DifferentWe Don’t Switch Off: What Makes Ag Sales UniqueSelling in agriculture isn’t your average sales job. In this episode, I dive into what makes selling in ag different—from the lifestyle of living where you work, to the deeper relationships required to earn trust. I’ll unpack why grit, patience and timing matter more than polished pitches, and how understanding the heartbeat of the industry can make you a better rep, leader or coach.Whether you're on the road, on the tools, or managing a team, this one will remind you why what you do matters—...
2025-04-1416 minSelling in the PaddockEp 1 - Welcome to Selling in the PaddockFrom paddock to playbook: Meet your Ag Sales Coach Meet your host Georgia Stormont, she has 15 years' experience selling into the agricultural markets, she is now a business owner who helps train Ag sales teams to boost confidence in selling.Here about the reason why she decided to create this podcast and topics that will be covered and guest that will come on.
2025-04-1410 min
The Exceptional Sales Leader PodcastCracking The Code To Exceptional Selling with Georgia StormontContrary to what many may believe, the key to exceptional selling is not solely the ability to close the deal, even though closing is a required competency. It is the sales professional and sales leader who are able to develop & execute genuine empathy & credibility, who ultimately unlocks the code to exceptional selling. In this episode I’m joined by Georgia Stormont, sales & leadership coach specialising in the agricultural sector and we explore the keys to cracking the code to exceptional selling. It is a fascinating conversation with insights and perspectives that can significantly assist sales leaders and their teams in...
2025-01-171h 02