Shows
The MadgicianThe Madgician S01E12 | "Leverage your brand story to become unmatched"; with Oana Leonte, experienced marketer and founderBeing different is definitely desirable, but how does a brand become “unmatched”? Tune into my discussion with Oana Leonte, marketer and (more recently) entrepreneur extraordinaire, who shared valuable insights on marketing tips for growing a business. Among them,a sports brand and a luxury brand have more in common than you might think; it’s all about coming up with that “object of desire”;the key to building a successful brand is knowing your audience; the biggest mistake one can make is presuming that clients will like what the founder likes (been there, done that)being on social...2025-03-0345 min
The MadgicianThe Madgician S01E11 | “The Business of Fashion: Leadership, Expansion & Industry Insights” with Alina Balaci, Independent Consultant | Managing Director @ Di Minno "Know your customer — it's the biggest reason brands succeed or fail. Once you understand your audience, offer a product they want and need, and stay consistent with your message. Finally, focus on quality and timing. Exceptional products delivered at the right time will always win." The Madgician Podcast is back! Our first guest of 2025 is Alina Balaci, Independent Consultant | Managing Director at Di Minno. In this episode, we talked about fashion as a business, the challenges of managing high-end brands, lessons small brands can learn from industry giants, and key strategies for global expansion. Alina...2025-02-0445 min
The MadgicianThe Madgician S01E10 | Nurturing Success: Growing a Business from Seed to Bloom, with Tjaša Jarc, founder of Džungla PlantsWe’re back with Ep.10 of The Madgician Podcast! This time around, we’ve had the chance to speak with Tjaša Jarc, founder of Džungla Plants, a leading Slovenian shop for trendy indoor plants. We talked about first-year challenges, adapting to economic downturns, lessons learned, overcoming the fear of launching a business, and a lot more. "The best advice I got before starting Džungla was to stop pushing. A guy once told me, 'I built my first company after having my third child and building a house—not exactly ideal timing. But I knew it was th...2024-11-0733 min
The MadgicianThe Madgician S01E09 | “Agility and Innovation: Key Lessons for Small Brands in Luxury Fashion”, with Diana Balogh, CEO & Founder of @Ludysco Innovation in luxury fashion is crucial, but it’s a bit of a paradox. Luxury is rooted in exclusivity, heritage, and tradition, yet modern customers, especially younger generations, expect a more personalized, sustainable experience. The challenge is to introduce innovation without compromising a brand's core values. - Diana Balogh In today’s episode of The MADgician, we had the pleasure of speaking with Diana Balogh, innovation for sustainable luxury advisor and founder of Ludysco. We talked about building resilience, innovation in luxury fashion, and balancing heritage with agility in entrepreneurship. About Diana BaloghDian...2024-10-3137 min
The Madgician“Finding Your Niche: The Key to Shaping Your Entrepreneurial Path”, with Rebecca Schween, Founder & Managing Director at @FutureSales “The only bad ventures are the ones that never happen. Don’t think, 'What if I fail?'—think, 'What if you fly?'” - Rebecca Schween.In today’s episode of The MADgician, we had the pleasure of speaking with Rebecca Schween, managing director at @FutureSales, about entrepreneurship in sales, personal branding, choosing your niche, and trusting your intuition. Rebecca also shared valuable advice for women transitioning from employment to entrepreneurship, and we discussed the balance of sacrifice, compromise, and pressure - while recognizing the incredible rewards that come with it.About Rebecca Sc...2024-10-1739 min
The Madgician“The Power of Vulnerability in Leadership, Entrepreneurship, and Personal Branding”, with Deborah Choi, Managing Director and Co-Founder @Founderland “To be a leader is to be vulnerable. To be a leader is to be curious. To be a leader is to be kind. That's the burning fire inside of me. That's why I say certain things and I repeat certain things. And I make sure all the seats in the back can hear them.” - Deborah ChoiWords can’t describe how I feel about this week’s episode of The Madgician. Deborah Choi, I commend you for your words of wisdom. There’s no doubt about it - vulnerability is strength, in life and business. As a woman...2024-09-2654 min
The Madgician“Innovation and Resilience in Luxury Fashion: Insights on Technology, Strategy, and Creativity”, with Kristina Bokova, Founder at LustrLabsToday’s episode of The Madgician - a podcast with women entrepreneurs, dives into the world of luxury and innovation with Kristina Bokova, founder of fine jewelry platform, LustrLabs. During this episode, we explore her journey of turning a vision into a reality, the challenges of navigating the luxury sector, and the transformative impact of emerging technologies like blockchain and AI in luxury jewelry. Kristina shares her experiences with resilience, creativity, and the strategic use of digital tools to elevate her brand. “I believe resilience is one of the most important qualities an entrepreneur needs. It’s...2024-08-2941 min
The MadgicianAlimenter le succès : Voyages, entrepreneuriat et le pouvoir du storytelling avec Laura Loghin, Fondatrice et Directrice Générale de Chineurs du MondeL'épisode d'aujourd'hui du Madgician - un podcast avec des femmes entrepreneures, est très spécial. Parce que nous voulons rendre ce podcast aussi inclusif que possible, l'épisode 05 est en français.Tout au long de cet épisode, notre invitée, Laura Loghin, Fondatrice et Directrice Générale de Chineurs du Monde, a partagé des insights précieux sur son parcours entrepreneurial. Nous avons parlé de l'importance de la passion pour faire avancer une entreprise, du storytelling comme stratégie marketing, de l'importance cruciale de faire des erreurs dans les affaires pour pouvoir grandir.Écoutez...2024-07-1628 min
The Madgician“Mess Up to Level Up: The key to building a successful brand in the fashion industry” with Trinity Hislop, Founder at THIRDToday’s episode of The Madgician - a podcast with women entrepreneurs, is all about the intricacies of building a successful business in the fashion industry; a competitive industry that calls for patience, strength, innovation, and a tremendous amount of creativity. In this episode, we’ve had the pleasure of speaking with Trinity Hislop, founder of THIRD, the first search and comparison site for preloved luxury bags. We talked about building relationships that matter, overcoming challenges, not giving up in the face of adversity, and so much more. “I keep saying, 'slow and steady wins the ra...2024-07-0440 min
The Madgician“Legacy Over Exit: Entrepreneurship in the Art World” with Marine Tanguy, CEO at MTArt Agency & Author of Visual DetoxIn today’s episode of The Madgician, we’ve had the pleasure of speaking with Marine Tanguy, CEO at MTArt Agency & Author of The Visual Detox. Marine shared her beautiful story with us; a story about entrepreneurship in the art world, the power of practice & consistency in business, how building trust is the key to building a strong brand, and so much more.About Marine: Marine launched Certified B Corporation, MTArt Agency in 2015, following a career in visual arts in London and LA. MTArt agency is worth £35 million and is the art sector's leading talent agenc...2024-06-1336 min
The MadgicianMastering customer journeys, brand relevance & patience - the three attributes for business success with Kristina Stroedter, Co-Founder and Managing Director at TEAMSPORTS.AIMost of the time, success is outside of what you already know. It's outside of the charted map! Episode 2 of The Madgician: A podcast with women entrepreneurs is live now on Spotify! In this episode, Dr. Kristina Stroedter, Co-Founder and Managing Director at TEAMSPORTS.AI, shared valuable input on mastering customer journeys, maintaining brand relevance, and the importance of having #patience when launching a new brand. “In the end, it's about consumer journeys. We need to be in those consumer journeys. We need to lift and experience them. I think that only after facing a pr...2024-05-0840 min
The MadgicianThe Madgician S01E01:Navigating Innovation, Marketing, and Sustainability in fashion entrepreneurship, with Viviane Paraschiv, Growth & Innovation ConsultantThe Madgician: A podcast with women entrepreneurs launches today! My guest for today is Viviane Paraschiv, Growth & Innovation Consultant for the fashion industry. Viviane is an outstanding entrepreneur with over 14 years of experience in the luxury sector, where she has been instrumental in pioneering new multichannel experiences, driving innovation, and leading transformative change. In this 1st episode, we’ll talk about technology as a fashion enabler, balance between innovation and marketing, the struggles of women entrepreneurs, #sustainability, thinking outside the box on how to build meaningful connections with like-minded people, and a lot more. ...2024-04-0443 min
SPEAK LIKE A CEO202: Becoming a Place Where People (Really) Want to Work. Repost with Oliver AustHow do you build a magnetic employer brand that attracts and retains new talent?
In this special episode of Speak Like CEO, we are reposting the final instalment of Employer Branding: The Inside Podcast by Georgiana Ghiciuc.
Georgiana and Oliver dissect how any company can become a magnetic employer of choice by focusing on three aspects of building a great company: culture, internal communications, and employer branding.
Drawing from my latest book, "MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder," Oliver underlines the idea that culture is a continuous work in p...2023-08-1643 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.08 | How can you use “message machines” to become an employer of choice, with Oliver Aust, Founder & CEO of @Eo Ipso CommunicationsOverview Because every beginning has an end, and every end is a new beginning, today’s episode of #EmployerBranding: The Inside Podcast is bittersweet, but hopefully, memorable to all of our listeners! After 7 amazing seasons filled with valuable lessons and insights, ep. 8 marks the last episode of Employer Branding: The Inside Podcast! To end things on a high note, we had the pleasure of speaking with Communications expert and best-selling author, Oliver Aust, talk about #branding, employer appeal, the complexities of #employerbranding, and the importance of building communications skills are a business leader. Becoming an employer of choice in these vo...2023-06-0843 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.07 | “How organizations can leverage branded merchandise to influence employer branding”, Niels Vandecasteele, Founder & CEO at SundayOverview We’re back with episode 7 of #Employer Branding: The Inside Podcast! In today’s episode, Niels Vandecasteele, Founder & CEO at Sunday, talks about the connection between brand marketing, branded merchandise and #employerbranding. During the podcast, Niels also spoke about improving onboarding & employee experience with good-quality clothing, pointing out the importance of caring for your people and creating meaningful work relationships. What you’ll learn by listeningHow good-quality merchandise influences employer branding How branded clothing creates a sense of community in an organizationWhat’s the connection between brand marketing and employer brandingThe power of merchandise on employee engagementInsights on the war for...2023-05-2536 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.06 | “Employer branding in the context of learning and development”, with Aki Friedrich, Director of Learning Experience @SupersideOverview We’re back with episode 6 of #Employer Branding: The Inside Podcast! In today’s episode, Aki Friedrich, Director of Learning Experience at Superside, shares valuable #insights on implementing L&D strategies that contribute to business success. Also, we talked about the #purpose of learning and development, and how it can integrate or influence employer branding. What you’ll learn by listeningWhat is learning and development in an organizationHow growth happens when L&D initiatives are put into practice Understanding the purpose of L&D for an organization How L&D is a sustainable function when it contributes to business succes...2023-04-2028 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.05 | “Insights on how leaders can create DEI frameworks that walk the talk”, with Oana Iordachescu, Head of Talent Acquisition @ WayfairOverview Episode 5 of #Employer Branding: The Inside Podcast is #LiveNow! In this episode, we talked with Oana Iordachescu, Head of Talent Acquisition at Wayfair, about creating #DEI frameworks that walk the talk. We also spoke about recruitment bias, inclusive entrepreneurship, and ways of integrating diversity and inclusion into the employer branding aspect of a business. What you’ll learn by listeningHow to bridge the knowledge gap in diversity & inclusionOvercoming challenges & acknowledging opportunities when building D&I initiativesInfusing D&I into your organization the right way...2023-04-1337 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.04 | “For employer branding efforts to pay off, build a strong foundation”, with Flavia Ballabene, Global Employer Branding & Social Media at AllianzOverview Episode 4 of #Employer Branding: The Inside Podcast is #LiveNow! This time around, we spoke with Flavia Ballabene, Global Employer Branding & Social Media at Allianz, about the importance of having a #strategy in mind when building your #employerbrand. Also, we talked about creating a strong cultural foundation, creating & keeping a sense of #connection, adding social media marketing into the mix, and a lot more. What you’ll learn by listeningStrategies worth having in mind when building your employer brandTips for building a foundation for employer branding efforts to pay offHow em...2023-03-3023 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.03 | “How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand”, with Reiner Kriegler, Founder and CEO @DEBA - Deutsche Employer Branding AkademieOverview Episode 3 of #Employer Branding: The Inside Podcast is live, everyone! This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand. What you’ll learn by listeningHow the fusion of HR and brand st...2023-03-1649 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.02 | “Connecting product branding with employer branding to build an inspired culture”, with Antonia Sutter, Co-Founder and Managing Director @Carry-On Publishing GmbHOverview In the 2nd episode of the new series, we met with Antonia Sutter, Co-Founder and Managing Director, at Carry-On Publishing to talk about how #employerbranding is done in creative industries. We also talked about #creativity, building an inspiring #culture, product branding, the importance of making mistakes, and learning from them, and a lot more. What you’ll learn by listeningInsights on building an inspiring company culture Making mistakes & learning from them: the key to a healthy workplace How product branding & employer branding blend together How pe...2023-03-0832 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S07Ep.01 | “ How to keep your reputation as an employer of choice in times of change”, Tina Holmes, Director People & Culture and Operations, @AmorelieOverview Season 7 of #EmployerBranding: The Inside Podcast starts today! In the 1st episode of the new series, we met with Tina Holmes, Director of People & Culture and Operations at Amorelie. We had an interesting conversation about keeping your reputation as an employer of choice in times of change. Throughout the interview, we covered several interesting aspects related to impacting change in diversity & inclusion, employee well-being, workplace balance, and a lot more. And because this season is all about how employer branding is done in Germany, it gives us the opportunity to connect and...2023-02-2323 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.9 | “Turning your EVP ‘outside-in’ to build a strong employer brand”, Anna Bertoldini, Global Head of Employer Branding at NielsenIQOverview In the 9th episode of #EmployerBranding: The Inside Podcast (season 6), we had the opportunity to speak with Anna Bertoldini, Global Head of Employer Branding at NielsenIQ. We talked about strengthening your #employerbrand by turning your EVP ‘outside-in’, but also about #flexibility, #adaptability, what makes a great brand story, and a lot more. What you’ll learn by listeningHow to strengthen your employer brand by turning your EVP “outside in”What makes a good brand story & how it can be localized across different cultures Why adaptability & flexibility are critical w...2023-02-1621 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.8 | “The power of cultural alignment & its connection to employer branding”, with Mertcan Uzun, Head of Culture & Community @BlinkistOverview We’re back, after a well-deserved holiday break, with episode 8 of #EmployerBranding: The Inside Podcast (season 6). This time around, Mertcan Uzun, Head of Culture & Community at Blinkist joined us for an interesting discussion on the power of cultural alignment and why it is crucial to protect the people in your organization. We also talked about honesty, fostering a healthy organizational culture, and more.What you’ll learn by listeningInsights on creating an engaged employee baseFostering a healthy company culture Initiatives that strengthen your internal employer brand 2023-01-1124 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.7 | “Overcoming the fear of telling unique stories, the key to building an authentic employer brand”, with Bryan Chaney, Co-founder of Talent Brand AllianceOverview As the holiday season approaches, we’re closing up 2022 with a special 7th episode of #EmployerBranding: The Inside Podcast (season 6). We have the opportunity to speak with Bryan Chaney, co-founder of Talent Brand Alliance. We talked about #TalentBranding, #storytelling, the massive layoffs phenomenon, employer #blending, trends happening next year, and a lot more. What you’ll learn by listeningAn overview of talent branding, the holistic story of what a company is doing Why do companies fear telling unique, realistic stories?What is employer “blending”How to fight...2022-12-2237 min
Employer Branding: The Inside Podcast“Shattering conventions & breaking patterns to build a strong employer brand”, with Bryan Adams, CEO & Founder of Ph.Creative (Employer Brand Agency)OverviewIn the 6th episode of #EmployerBranding: The Inside Podcast (season 6), we had the chance to speak with Bryan Adams, CEO, and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. We talked about predictions, breaking patterns, overcoming EVP challenges, and how authenticity is the way to build a strong employer brand.What you’ll learn by listeningThe challenges associated with building an authentic EVPShattering conventions: unifying a corporate brand with the employer brandGuidelines to winning the war for ta...2022-12-1127 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.5 | “How imperfections reveal the authentic side of every employer brand”, with Mark Puncher, CEO at @Employer Branding AustraliaOverview In the 5th episode of #EmployerBranding: The Inside Podcast (season 6), we had the pleasure of speaking with Mark Puncher, CEO at Employer Branding Australia. That’s right! We crossed yet another ocean to get a sneak peek at how #employerbranding is done in Australia. We talked with Mark about #authenticity, #storytelling, predictions for 2023, and how #imperfections reveal the genuine side of every employer brand. What you’ll learn by listeningEmployer branding in Australia vs Europe vs USHow authenticity is the key to building genuine employer branding camp...2022-11-2931 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.4 | “How the lived experiences of employees frame an organic company culture”, with Graham Quinn, Employer Brand Manager @ZalandoOverview It’s #ThursdayPodcast once again!In the 4th episode of #EmployerBranding: The Inside Podcast (season 6), we had a fantastic opportunity to speak with Graham Quinn, Employer Brand Manager at Zalando. We discussed designing high-performance cultures, employee retention strategies, and onboarding best practices. Also, we debated how companies frame their cultures and how employees' lived experiences frame an organic, honest organizational culture. What you’ll learn by listeningHow cultural is employer branding?How can small companies kickstart employer branding initiatives? Purpose vs benefits - what...2022-10-2729 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.3 | “The TEAM concept: what it is & how does it work in employer branding?” with Alex Her, Global Employer Brand Manager, @GoDaddyOverviewIt’s #ThursdayPodcast once again! In the 3rd episode of #EmployerBranding: The Inside Podcast (season 6), we had an amazing opportunity to speak with Alex Her, talent brand leader and Global Employer Brand Manager at GoDaddy.We talked about overcoming #challenges, #failure and why it matters to fail fast, #employeeadvocacy, and a lot more. We also spoke about TEAM, a new creative concept that proves to us that employer branding is no longer a nice-to-have, but a must-have.What you’ll learn by listeningChallenges in employer branding & how to overcome them...2022-10-0634 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.2 | “How leading by example is best the way to rock at employer branding”, with Selma Sadikovic, HR Lead @ SNOCKSOverview In ep. 2 of EmployerBranding: The Inside Podcast (Season 6), we had the pleasure of speaking with Selma Sadikovic, HR Lead at SNOCKS. We talked about the way HR blends beautifully with employer branding and recruitment to build a meaningful company culture. Also, we tackled several insightful aspects of what makes a good culture, leadership buy-in, and how to rock at employer branding without breaking the bank. What you’ll learn by listeningHow employer branding, HR & recruitment come together to help build a stellar company culture What makes a good company cu...2022-09-2828 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S06Ep.1 | “Looking beneath the surface of the employer brand function”, with Chelsea Howard, Founder at @Drift Employer Brand CommunityOverview Season 6 of #EmployerBranding: The Inside Podcast is LIVE! In the 1st episode of this season, we had the pleasure of speaking with Chelsea Howard, Founder of Drift Employer Brand Community. We talked about humanizing employer branding, defining an EVP the right way, and also about being truly honest about your uniqueness. To build a strong organizational foundation, one must look beneath the surface and acknowledge that “employer branding & corporate branding exist in symbiosis”. What you’ll learn by listeningHuman-centric employee experience; why it matters What is employer brandi...2022-09-151h 01
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.10 | “Revolutionizing the future of work one team at the time”, with Joe Lazauskas, Head of Content & Comms at @A.TeamOverview Ep. 10, the last of #EmployerBranding: The Inside Podcast, Season 5, is now live! In this episode, we’ve had the pleasure of speaking with Joe Lazauskas, Head of Content & Comms at A.Team. We talked about the power of #teams and how people form bonds together, but also about the builder economy, #purpose, #mission, and how storytelling strengthens company culture. What you’ll learn by listeningThe power of teams & how people form bonds together How work is experienced through teams, not companies A different perspective on the...2022-09-0127 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.9 | “What is the scaleur mindset & how it can help strengthen your employer brand”, with Jolien Demeyer, Founder @JelloowOverviewLong time, no podcast!We’re back with episode Season 5, episode 9 of #EmployerBranding: The Inside Podcast! This time around we’ve had the pleasure of speaking with Jolien Demeyer, Founder Jelloow. We talked about building connections with people to attract and retain top talent, but also about values, entrepreneurship, and how a scaleur mindset can help strengthen your employer brand.What you’ll learn by listeningDigital marketing 2.0: connecting agencies with companies to build a next-generation marketing marketplaceAn overview of recruitment from a founder’s perspectiveBuildi...2022-08-2525 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.8 | “How does leadership buy-in influence organizational culture”, with Ebony Morczinek, CEO, @Marley Spoon EuropeOverview In episode 8 of our 5th season, we had an interesting conversation with Ebony Morczinek, CEO at @Marley Spoon Europe. We talked about dealing with unexpected company #growth during challenging times and measures leaders should take to maintain universal company values. Also, we touched on several other topics, such as the importance of transparency and open communication, and the way leadership impacts organizational #culture.What you’ll learn by listening:Tips for dealing with unexpected company growth during challenging timesMeasures that help maintain universal company valuesTransparency & open co...2022-08-0315 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.7 | “Building an inclusive company culture: when empathy goes a long way” Mark Ivan Serunjogi, Employer Brand Manager @ZalandoOverviewIn episode 7 of our 5th season, we had an interesting conversation with Mark Ivan Serunjogi, Employer Brand Manager at Zalando. We talked about diversity and inclusion in employer branding, and why is it so important to #accept people for who they are. We learned that the key to building an inclusive culture is honesty. Becoming open and acknowledging that we’re all humans and we’re all different, and that’s amazing really does reinforce #CompanyCulture.What you’ll learn by listeningAdaptability, the key to understanding employer brandingDiversity & inclusio...2022-07-2828 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.7 | “How does leadership buy-in influence organizational culture”, with Ebony Morczinek, CEO, @Marley Spoon EuropeOverview In episode 7 of our 5th season, we had an interesting conversation with Ebony Morczinek, CEO at @Marley Spoon Europe. We talked about dealing with unexpected company #growth during challenging times and measures leaders should take to maintain universal company values. Also, we touched on several other topics, such as the importance of transparency and open communication, and the way leadership impacts organizational #culture.What you’ll learn by listeningTips for dealing with unexpected company growth during challenging timesMeasures that help maintain universal company valuesTransparency & open co...2022-07-0815 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.6 | “Better”, not “More”: employer branding, a strong ally in recruitment”, with James Ellis, employer brand/talent strategy thinker, keynote speaker, host @The Talent CastOverviewEpisode 6 of #EmployerBranding: The Inside Podcast (Season 5) is a very special one!We were delighted to speak with James Ellis, noted employer brand and talent strategy thinker, author, keynote speaker, and host of The Talent Cast podcast. We talked about some of the core challenges associated with the employer brand function, but also about #myths, #storytelling, human-centric #EVP, and a lot more.Our key takeaway is that employer branding, is a strong ally in recruitment. However, to reap the benefits, CEOs, founders, TAs, HRs, and recruiters everywhere should admit, accept, and face...2022-07-0851 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.5 | “The purpose in the brand: how to build a purpose-driven company culture”, with Artyom Chelbayev, Co-founder & COO at @VitaminOverview In the 5th episode of our 5th season, we spoke with Artyom Chelbayev, Co-founder & COO at Vitamin, a startup in Berlin with a very interesting vision - to build a strong financial future for all women. Throughout the podcast, we talked about the way diversity and inclusion have changed in the last years, but also about the importance of a genuine purpose-driven organizational culture when building your employer brand. “Every company is an extension of the founding team”, and we couldn’t agree more, Artyom! Tune in for the full episode. What...2022-06-2925 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.4 | “An overview of corporate social responsibility (CSR) & how it connects to employer branding”, with Tobias Freund, Commercial Director & Partnerships at @Tomorrow University of Applied SciencesOverview In the 4th episode of our 5th season, we spoke with Tobias Freund, Commercial Director & Partnerships at Tomorrow University of Applied Sciences. We talked about some of the core challenges of employer branding in Germany today, as well as the implications of corporate social responsibility (CSR), and the connection between strong CSR initiatives and high employee retention. Tune in to learn more about the main drivers of purpose in employer branding, leadership involvement in strengthening company culture, and a lot more. Enjoy! What you’ll learn by listeningEmployer branding ch...2022-06-2330 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.3 | “How global teams can succeed in a remote-first, remote-always environment”, with Deborah Hamill, VP of People at @CloudbedsOverview In the 3rd episode of our 5th season, we spoke with Deborah Hamill, VP of People at Cloudbeds; a company that truly believes that people can work together efficiently regardless of location. Their mantra: #RemoteFirst - #RemoteAlways, an approach rooted in the company’s values from the very beginning. Cloudbeds is living proof that having shared values can grow a company at 700+ remote employees. We talked with Deborah about managing diverse global teams and the implications of employer branding in the recruitment process. Also, we tackled the issue of HR’s biggest challenge: top tale...2022-06-1620 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.2 | What do storytelling and employer branding have in common?, with Mark Carpenter, Author/Consultant/Trainer/Speaker at @Mindset Strategic LeadershipOverviewIn the 2nd episode of our 5th season, we spoke with Mark Carpenter, author of the book Master Storytelling, owner, trainer, and speaker at Mindset Strategic Leadership. Throughout the podcast, we talked about the impact stories have on every aspect of our lives, including the business realm, but also about how to leverage storytelling to add value to your business model.According to Mark, “the best stories are the ones that create an emotional reaction”, and we couldn’t agree more.What you’ll learn by listeningThe power of storytel...2022-06-0920 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S05Ep.1 | “Why shared values matter when framing your company culture”, with Shane Riedel, Founder and CEO at ElucidateOverview Ready for Season 5 of Employer Branding: The Inside Podcast? In the 1st episode of our 5th season, we had the pleasure of speaking with Shane Riedel, Founder, and CEO at Elucidate. We talked about the importance of having a values-driven organizational culture, but also about the key to organizational stability and the way shared values truly attract and retain the best people. What you’ll learn by listeningMaintaining consistency between external and internal brandingThe importance of having a values-driven company culture How shared values at...2022-05-3125 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.10 | “Creativity in employer branding: build concepts that consolidate your uniqueness”, with Gabriela Vieira, Employer Branding Specialist @InEventOverview Tune in for Ep.10 of Employer Branding: The Inside Podcast, Season 4! In this episode, we had the pleasure of speaking with Gabriela Vieira, Employer Branding Specialist at InEvent. We talked about the roles of recruitment and marketing in employer branding, but also about emotional intelligence at work, cultivating diversity and inclusion, as well as the importance of building a creative concept for a company’s Career Page. Check it out on Spotify to listen to the last episode of Season 4! What you’ll learn by listeningUnderstanding the role...2022-05-2426 min
School of HiringWhy Should We Care About Employer Branding with Georgiana Ghiciuc and Konstanty SliwowskiSend us a textPerception is everything they say so how do we set perception in recruitment? In past episodes we have explored the importance of your hiring process and the impact it has on a candidates perception, in fact, the markets perception of you as an employer. We have also looked at how data can be used to improve the candidate experience and dived into the importance of mission, vision, and values in hiring as well as how team culture should be part of hiring. Today I want to put all of this into p...2022-05-2026 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.9 | “Talk less, listen more” - the best recipe for recruiting top talent, with Luke Doubler, Principal Owner at @RecruiterCentralOverview Tune in for Ep.9 of Employer Branding: The Inside Podcast, Season 4! In this episode, we had the pleasure of speaking with Luke Doubler, principal owner and recruitment specialist at RecruiterCentral.io. We talked about how recruiting happens in Europe versus the United States, but also about #purpose, a vital component of the recruitment process. Check it out on Spotify to learn more about the role of persuasion in recruitment and the importance of having a dedicated Careers Page when seeking to hire and retain top talent. What you’ll learn by...2022-05-1825 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.8 | “Improve recruitment success by building a transparent leadership culture”, with David Obando, Head of Delivery at @Alice&Bob.CompanyOverview Tune in for Ep.8 of Employer Branding: The Inside Podcast, Season 4! In this episode, we had the pleasure of speaking with David Obando, Head of Delivery at Alice&Bob.Company. We talked about communicating expectations and building a transparent leadership culture from the ground up, but also about the importance of having unique company values that resonate with the recruitment process. It’s a fact: #employerbranding is no longer a trend in 2022. It’s an applicable framework that helps attract and retain the best people in today’s competitive job market. What...2022-05-1121 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.7 | Building autonomous teams via holacracy, a cultural footprint with Roxana Dobrescu, Chief People Officer at @Labster Overview Tune in for Ep.7 of Employer Branding: The Inside Podcast, Season 4! In this episode, we had the pleasure of speaking with Roxana Dobrescu, Chief People Officer at Labster. We talked about the importance of diversity & inclusion in strengthening company culture, maintaining a vibrant work environment when working from home, but also about holacracy, a cultural footprint that helps build truly autonomous teams. Enjoy! What you’ll learn by listeningThe importance of diversity & inclusion in strengthening company cultureLeadership involvement in shaping company cultureWorking remotely: ma...2022-05-0231 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.6 | Useful tips for working together efficiently from anywhere with Lisette Sutherland, Keynote speaker/Author/Workshop facilitator/Director at @Collaboration SuperpowersOverview Tune in for Ep.6 of Employer Branding: The Inside Podcast, Season 4! In this episode, we had the pleasure of speaking with Lisette Sutherland about the #FutureOfWork, the hybrid workforce, and the importance of building boundaries when working remotely. Lisette is the founder of @Collaboration Superpowers and the author of the book “Work Together Anywhere”. Throughout the podcast we also talked about productivity, the importance of building boundaries when working remotely, how the function of the office is changing, and so much more. Enjoy! What you’ll learn by listeningRemote work...2022-04-2125 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.5 | Creating a connected company culture that supports open listening & linguistic diversity, with Heather Hansen, Global Communication Specialist, TEDxSpeaker, Author at @Global Speech AcademyOverviewTune in for Ep.5 of Employer Branding: The Inside Podcast, Season 4!Because we’re always trying to keep things fresh and interesting, in this episode we spoke with Heather Hansen about creating a connected company culture that supports open listening and linguistic diversity.Heather is a global communication specialist, TEDxSpeaker, and author at Global Speech Academy. Her recently launched book, “Unmuted”, talks about the importance of linguistic biases at the workplace, but also about daring to show up, speak up, and inspire action.Tune in to learn more about the differ...2022-04-1430 min
Employer Branding: The Inside PodcastStartup culture: what it is & how it helps build a strong employer brand with Bogdan-Adrian Nicoară, CEO and Founder, & Ioana Gheorghe, People & Culture Manager @Bright SpacesTune in for Ep.4 of Employer Branding: The Inside Podcast, Season 4! This time around, we spoke with Bogdan-Adrian Nicoară, CEO & Founder, and Ioana Gheorghe, People & Culture Manager at Bright Spaces, the end-to-end digital leasing solution for commercial real estate. We talked about startup culture and leadership best practice, but also about the importance of adaptability in a hybrid work environment, recruitment marketing in 2022, and the role of transparency in building a strong employer branding. What you’ll learn by listening Company culture & leadership best practices Tips for building your emp...2022-04-0727 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.3 | Create a healthy workplace by knowing the humans behind the employees, Christin Eberhardt, People Manager, and Saskia Domke, HR Generalist, @IntermateOverview Tune in for Ep.3 of Employer Branding: The Inside Podcast, Season 4! We spoke with Christin Eberhardt, People Manager, and Saskia Domke, HR Generalist, at Intermate - one of the largest social agencies in the DACH countries. We talked about tips and tricks on scaling a company with culture in mind, but also about the importance of having honest company values and what roles they play in creating a healthy workplace. It turns out that getting to know the humans behind the employees is the key to building a strong employer brand. What...2022-03-3132 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.2 | The growth mindset & why it matters in building a strong organizational culture, with Ilhan Zengin, CEO @ShowHeroes GroupOverviewTune in for Ep.2 of Employer Branding: The Inside Podcast, Season 4! This time around, we had the pleasure of speaking with Ilhan Zengin, CEO at ShowHeroes Group. We talked about the importance of having a growth mindset to help build a transparent, honest company culture; but also about involvement, leadership mindset, the hybrid working model, and a lot more.What you’ll learn by listeningThe importance of diversity in strengthening the organizational cultureLeadership involvement in shaping the company culture: how much does it matter?The role of...2022-03-2428 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S04Ep.1 | Best practices for growing a healthy company culture, with Michael Kamleitner, CEO at @Walls.ioOverview Season 4 of Employer Branding: The Inside Podcast is now live! We’re ecstatic that we’re made it so far! In episode 1 of this 4th series we had a very insightful conversation with Michael Kamleitner, CEO of Walls.io on leadership and its involvement in building a strong company culture. Michael shared with us key points on the importance of maintaining organizational culture, the effects of company growth in preserving values, and a lot more. Tune in on Spotify!What you’ll learn by listening Insights on maintaining company culture as a CEO2022-03-1734 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.10 | Communications, recruitment & employer branding: the three pillars of becoming an employer of choice, with Oliver Aust, @Eo Ipso Communications & Konstanty Sliwowski, @Caissa RecruitmentOverview Ending season 3 of #EmployerBranding: The Inside Podcast with a bang! In the last episode of the series, we talked with Oliver, Founder & CEO @Eo Ipso Communications and Konstanty Sliwowski, Founder and Managing Director @Caissa Recruitment, about the implications of proper communication and the importance of a well put together recruitment process to build a strong employer brand. We spoke about the importance of a unique value proposition, as well as about company values and the way they influence any organizational culture. Tune in on Spotify for more! What you’ll le...2022-03-1046 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.09 | Leadership and company culture best practices, with Rob Schumacher, CEO & co-founder at @Feather OverviewIt’s #ThursdayPodcast once again! In episode 9 of Employer Branding: The Inside Podcast we had the pleasure of speaking with Rob Schumacher, CEO & co-founder at Feather. Rob shared with us several eye opening best practices on leadership and company culture. We talked more in-depth about the importance of being results-driven when using data, but also about building a support network to help strengthen your organizational culture. Tune in on Spotify to learn more! What you’ll learn by listening Leadership & company culture best practicesGuidelines on preserving company cult...2022-03-0324 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.08 | Leadership buy-in: getting involved more to build a strong company culture, with Christopher Plantener, CEO & Founder @KontistOverviewIt’s #ThursdayPodcast once again! In episode 8 of Employer Branding: The Inside Podcast we had the pleasure of speaking with Christopher Plantener, CEO & Founder at Kontist. We talked more in-depth about leadership involvement in building a strong company culture, but also about the importance of internal communication, diversity, trends, and a lot more. Tune in on Spotify to learn more! What you’ll learn by listening Flexibility & equality when working with freelancers & employees Maintaining company culture cohesion: keeping freelancers & employees unitedInternal communication: the key to maintaining a stro...2022-01-2034 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.07 | How data-driven insights make employer branding initiatives authentic & transparent, with Adeline Bodemer, Head of People @GorgiasOverviewNow that the holidays are over, we’re back in business! In episode 7 of Employer Branding: The Inside Podcast we had the pleasure of speaking with Adeline Bodemer, Head of People, at Gorgias. We talked about leadership buy-in and learning from the best to become the best; but also about the impact of data in talent acquisition, growth sourcing methodologies, and a lot more. What you’ll learn by listening Leadership buy-in: learning from the best to become the best Making a career shift: overcoming challenges & taking risks The...2022-01-1321 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.06 | How honesty and transparency help create a culture of openness with Steven Brand, Global Employer Brand Manager @MambuOverviewThe holiday season is just around the corner, so we thought it would be nice to end the year with a special podcast episode. In Ep.6 of Employer Branding: The Inside Podcast we’ve had the pleasure of speaking with Steven Brand, Global Employer Brand Manager at Mambu. We talked about EVP & TVP, creating a culture of openness through honesty and transparency, delivering consistently impressive people experiences, and a lot more. Tune in on Spotify & enjoy! What you’ll learn by listening Learning the difference between employee value proposition & targeted value proposition 2021-12-2351 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.05 | The power of coaching: how business leaders can build stronger teams with Paul Glover, C-suite Performance Coach @paulglovercoaching.comOverviewWe’re back with Ep.05 of Employer Branding: The Inside Podcast! Tune in to listen to Paul Glover, C-suite performance coach at paulglovercoaching.com, talk about the power of coaching for business leaders. Throughout the podcast, we covered several other interesting topics on purpose and its role in strengthening company culture, the future of work, the importance of truth-telling, and a lot more. What you’ll learn by listening Leadership facts: the importance of truth-telling from a C-suite performance coach’s perspectiveCoaching for leaders & why it mattersGuidel...2021-12-1631 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.04 | Employer branding: a holistic approach to the employee lifecycle, with Yvonne Scheja, Talent Acquisition & Employer Branding Manager @Oetker Digital GmbHOverviewWe’re back with Ep.04 of Employer Branding: The Inside Podcast! Tune in to listen to Yvonne Scheja, Talent Acquisition & Employer Branding Manager at Oetker Digital GmbH, talk about the power of data in employer branding, and how research and data insights are vital when recruiting top talent. Throughout the podcast, we covered several other interesting topics on the role of creativity in talent acquisition, and a lot more. What you’ll learn by listening The power of data in employer branding: how research and data go hand in hand Empl...2021-12-0921 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.03 | Key insights on building and managing a distributed workforce, with Sean McAuliffe, Founder & CEO @Huey.ioOverviewEpisode 3 of Employer Branding: The Inside Podcast is up and steaming! Tune in to listen to Sean McAuliffe, Founder & CEO at Huey.io, talk about keeping teams agile when working remotely. Throughout the podcast, we covered several other interesting topics on maintaining balance between people and processes, managing a team through mergers and acquisitions, and a lot more. What you’ll learn by listening: People come first in a remote environment: managing distributed teams Maintaining balance between processes and peopleEssential tips for managers working with a remote te...2021-11-3023 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.02 | What comes first when building a company: culture or people?, with Adriana Hurduc, Strategic Talent Acquisition Manager @Cavalry VenturesOverviewWe’re back with Episode 2 of Employer Branding: The Inside Podcast! This time around we’ve had the pleasure of speaking with Adriana Hurduc about building a company culture. Adriana is a Strategic Talent Acquisition Manager at Cavalry Ventures, and she shared with us some interesting insights on the importance of people and people teams when you’re just starting out building a company from the ground up. Tune in for more! What you’ll learn by listening What makes a good culture in the early stages of a company The...2021-11-1825 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S03Ep.01 | Defining “a sense of belonging” in the context of employer branding with Iulia Costea, Employer Branding Manager @Marley SpoonOverviewSeason 3 of EmployerBranding: The Inside Podcast is out now! To keep things interesting, we’ve started exploring a slightly different format centered around one topic. Today’s discussion was about belonging. What does it mean to have “a sense of belonging” in the context of employer branding? We debated the concept with Iulia Costea, Employer Branding Manager at Marley Spoon, and we found out that there’s a deep connection between employee engagement, company culture, and belonging. Tune it to learn more! What you’ll learn by listening “A sense of belonging”...2021-10-2918 min
Employer Branding: The Inside PodcastPodcast trailer Let’s unpuzzle company culture! Employer Branding: The Inside Podcast is hosted in Berlin, Germany by Georgiana Gitschuk, CEO at @Beaglecat and employerbranding.tech. In every weekly episode, employer brand specialists and HR leaders will join us to talk about their favorite strategies, tips, and tricks for building a strong employer brand. Thus far, we’ve had invitees from top companies across Berlin, Germany & Bucharest, Romania such as - eMAG, UiPath, Marley Spoon, Penta Berlin, New Work SE, commercetools, Taxfix, Personio, Ironhack, Mula-Berlin, CrossLend, and Bitkom.2021-10-1900 min
Employer Branding: The Inside PodcastEmployer Branding T.I.P S02Ep10 | Tips to implementing a peer learning programme: develop skills & increase employee engagement with Mark Herschberg @TheCareerToolkitOverview We’re back with episode 10 of our Employer Branding: The Inside Podcast. This time around, we decided to switch things up a bit and approach the topic of employer branding from a different perspective. Meet our guest, Mark Herschberg, HR expert and author of the book The Career Toolkit. Throughout the podcast, we talked about skills that teams need to become more effective, but also about implementing a peer learning programme to develop and maintain employee skills and engagement within companies of all shapes and sizes. What you’ll learn by listening Skil...2021-10-1816 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02Ep09 | Behind the scenes of talent acquisition in FinTech with Gabriella Cheston, @CrossLendOverview Episode 9 of Employer Branding: The Inside Podcast is live on Spotify! Tune in to listen to Gabriella Cheston, Senior Talent Acquisition Manager at CrossLend, talk about the complexity of the entire recruiting life cycle in FinTech. We also discussed KPIs, delighting employees to preserve competitive advantage, and more. What you’ll learn by listening Talent acquisition in the FinTech industry - how is it different from other industriesDelighting employees to preserve competitive advantage How to position your company from an HR perspective Insights into the en...2021-10-0710 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02Ep08 | How to define your uniqueness as an employer brand with Emily Firth, @TheTruthWorksOverview Following a well-deserved summer break, we’re welcoming the autumn season in style with episode 8 of our Employer Branding: The Inside Podcast. This time around, we’ve had the pleasure of speaking with Emily Firth, Global Employer Brand Consultant and Founder & CEO at @TheTruthWorks. We talked about getting at the heart of what makes you unique as an employer, but also about the role of innovation in employer branding. And a whole lot more, so make sure to read more. What you’ll learn by listening How to get at the heart of wha...2021-09-2623 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02 Ep.7 | WHY is employer branding more important now than ever before? with Michiel Das @Cuideo Overview It’s been a while since our last podcast episode, but we’re back! Ep. 7 is out and this time around, we interviewed Michiel Das, CMO at Cuideo and employer branding expert at Employer Branding Lab. Michiel shared with us incredible insights on the state of employer branding now and in the years to come, but also lots of valuable information on how marketing and HR are starting to take employer branding more seriously. Tune in for more! What you’ll learn by listening Guidelines to bridging the cultural and geographical barriers in emp...2021-07-2740 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02 Ep.6 | Shaping the future of work one EVP at a time with Johannes Wichmann @New Work SEOverviewEpisode 6 of EmployerBranding: The Inside Podcast is live on Spotify! This time around, we’ve had the opportunity to interview Johannes Wichmann, employer branding manager at New Work SE. Johannes shared with us some valuable insights on shaping the future of work, what it means, and what companies should be doing to master their employer brand activities. Employer branding is diverse, to say the least. Tune in to learn more! What you’ll learn by listening Shape the future of work: what it means & how it is implementedThe multi-facets of e...2021-06-2922 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02 Ep.5 | Employer branding comes from within: attract & retain people with the right mindset with Maike Hartung, @commercetoolsOverviewEp. 5 of Employer Branding: The Inside Podcast is out! In this episode, you’ll be listening to Maike Hartung, Employer Branding Manager at @commercetools. Maike has shared with us vital information on the importance of attracting and retaining people with the right mindset. Employees come first! We couldn’t agree more. Tune in for more insightful thoughts.What you’ll learn by listeningEmployer branding accompanies the employees throughout their whole work-life at a companyInternal & external employer brandingEmployees come first - attracting and retaining people with the ri...2021-06-1712 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02 Ep.4 | How to become more self-sufficient in employer branding with David Thompson, @Employer Branding Made EasyDid you know that sometimes you just need “good boots” to make your employees happy?In today’s episode, we’ve had the pleasure of interviewing David Thompson, Employer Branding Consultant & Director at Employer Branding Made Easy. We talked about the importance of listening and understanding the needs of your people. David shared with us some valuable insights on the benefits of #employerbranding. Believe it or not, they go far beyond cost and transactional savings. Tune in to learn more about how to become more self-sufficient through powerful storytelling, data, and research: What you’ll l...2021-06-0730 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02 Ep.3 | Detangle the employer brand function by getting more comfortable with data with Katrina Gnatek @TaxfixOverviewS02Ep.03 of Employer Branding: The Inside Podcast is here! We’ve had the pleasure of speaking with Katrina Gnatek, Employer Branding Manager at Taxfix, and we learned that there’s a lot more to the employer brand function than meets the eye. We talked about the importance of having an EVP, ongoing learning to help refine your EVP, and a lot more. Check it out to find out more!What you’ll learn by listeningHow an EVP is the pillar of your company cultureThe power of data when r...2021-05-1723 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02Ep.2 | Transparency, openness & flexibility - the core values of recruitment marketing with Madalina Banu @EricssonOverviewIn S02Ep.02 of Employer Branding: The Inside Podcast, we’ve had the pleasure of speaking with Madalina Banu, Senior Talent Acquisition Specialist, at Ericsson. We talked about recruitment do’s and don'ts, but also about the impact candidates have on recruiters. In terms of key takeaways, once more we concluded that transparency and flexibility matter a lot when strengthening your employer brand. What you’ll learn by listening Recruitment marketing do’s and don’ts: lessons to learn when starting out in recruitment Candidate impact & the influence they have on recruit...2021-05-0521 min
Employer Branding: The Inside PodcastEmployer Branding: The Inside Podcast S02 Ep.1 | The power of company values & how to bring them to life with Noa Levav @ProductsupOverviewSeason 2, Ep. 1 of Employer Branding: The Inside Podcast is out! In today’s episode, we’ve had the pleasure of speaking with Noa Levav, recruiting & employer branding manager at Productsup, a cloud-based SaaS platform for product content, optimization, and distribution in commerce. We talked about prioritizing employee experience, the importance of bringing company values to life, and of course, about putting those values to good use when defining your company culture. What you’ll learn by listening Transitioning from recruiting manager to recruiting & employer branding managerPrioritizing on employee experience - a mu...2021-04-2511 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 15 | Consistency & creative initiatives - the key employer branding success regardless of company size or budget with Kim Dang @ultimate.aiOverviewIn episode 15 of our Inside Podcast, the last of Season 1, we’ve had the pleasure of speaking with Kim Dang, Culture and Employer Branding Manager at ultimate.ai. We talked about the importance of being consistent when doing employer branding, initiatives in the tech industry that every company should have, and we were finally confirmed that not only the rich can afford employer branding. Although it doesn’t manifest in revenue immediately, it pays to embrace it because it paves the way to a more transparent and stronger company culture in the future. What you’...2021-04-1517 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 14 | Multi-cultural employer branding & key insights on managing a global brand with Inara Joanethis @ZalandoOverviewIn Ep. 14 of Employer Branding: The Inside Podcast we've had the pleasure to speak with Inara Joanethis, Employer Branding Lead at Zalando, share her take on managing a global brand, embracing the competition, putting your ego aside, and insights to mastering multi-cultural employer branding.What you'll learn by listeningMain differences between employer branding in a startup & employer branding in a corporation What it’s like to manage a multi-layered, global brandWhether or not employer branding is universal How to bring employee value proposition to th...2021-03-2325 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 13 | Putting the right systems in place to maintain & scale a healthy company culture with Sofia Nunes @MambuOverviewEp. 13 of Employer Branding: The Inside Podcast is out! In this episode, we’ve had the opportunity to interview Sofia Nunes, People Engagement & Culture Specialist at Mambu. With a background in psychology & a Masters in human-computer interaction, Sofia has talked to us about the importance of putting the right systems in place to maintain and scale a healthy company culture.What you’ll learn by listeningCompany culture insights – tips on maintaining & scaling a healthy culturePreserving values via people initiatives that bring out the best in peopleThe im...2021-03-0815 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 12 | Smart initiatives for preserving employee retention & engagement in a startup with Dr. Karolina Kettler @PopcoreIn Ep. 12 of Employer Branding: The Inside Podcast you’ll be listening to Dr. Karolina Kettler, Senior HR Manager at Popcore, share her take on maintaining employee retention when working in a startup, but also about being transparent and empathic in life and in business overall, not just in HR.What you’ll learn by listeningHow to maintain employee retention in a startupTips & tricks for preserving a healthy company cultureWhy transparency matters the most, regardless of company sizeThe importance of empathy in HR, in business & in l...2021-02-2218 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 11 | Overcoming HR challenges through unity, flexibility & innovation with Anelise Cornely @PerdooOverviewIn Ep. 11 of The Inside Podcast, you'll be listening to Anelise Cornely, HR Manager at Perdoo, talk about her role in the company, but also about HR perks, challenges, and other key ingredients that keep her team united.What you'll learn by listeningWhat it's like to be an HR manager in a startup - every little change you make matters!Culture & values - the glue that keeps teams unitedThe perks of HR management in a small team - autonomy, no micromanagementThe importance of...2021-02-1222 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep.10 | Shaping behaviors inside organizations - the key to a healthy company culture with Magor Csibi @Trend Consult GroupIn Ep. 10 of The Inside Podcast, you’ll be listening to Magor Csibi, Head of Leadership and Organizational Culture Practice at Trend Consult Group. Magor shares key insights into what exactly makes a healthy company culture - “Culture is like a waterfall. It's coming from the top and it's cascading down. So it's very important that the leader be the owner of the whole process. It cannot be in any other way.”What you’ll learn by listening Company culture: what it is, what it isn’tHow to frame real company values Good...2021-02-0432 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 9 | When is it too early for company culture? With Jenny Boldt @BitkomWhen should startups define their company culture? In Ep. 9 of The Inside Podcast, you’ll be listening to Jenny Boldt, Head of Startups at Bitkom. Jenny has shared with us her personal take on building a company culture. Tune in to learn more about what makes a startup successful.What you’ll learn by listeningWhy letting people that don’t fit the company culture go is the best (but hardest) decision founders should takeThree most common mistakes startups do when it comes to company cultureThree examples of companies that a...2021-01-2518 min
Employer Branding: The Inside PodcastEmployer Branding Ep. 8 | What makes employer branding impactful with Bepo Kapitanović @Mula-BerlinRegardless of your experience in HR, employer branding, or talent acquisition, in Ep.8 of The Inside Podcast, you’ll be listening to Bepo Kapitanović (Marketing Manager at Mula-Berlin) shed some light on what it’s like to be a marketing manager in an employer branding company.What you’ll learn by listeningBy listening to the podcast, you’ll learn more about:How to create an impact among other marketersHow automation works in employer brandingWhy being human matters more now than everMarketing & employer branding - a match...2021-01-1418 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep.7 | Smart strategies to a successful employer brand with Viorela Marcu @UiPathHow did UiPath manage the entire "work from home" scenario? What did they do, that helped them stay connected and engaged? Viorela Marcu, Global Employer Branding Leader, sheds some light on some of their strategies.2020-12-1513 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep.6 | Career coaching, the secret to a complete L&D cycle with Hang Vu Thi Thu @IronhackCoaching should be part of every successful personal and professional development experience. How does it help the learning process and what does it consist of? Hang Vu Thi Thu, Career Coach at Ironhack, tells us exactly what we should be looking for when considering it.2020-11-3015 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 5 | Personal branding: Does it attract or deter candidates? with Oliver Aust @EO IPSO CommunicationsMost of the time, HR officials will say their job is not to shape the culture of the company, but rather to maintain and safeguard it. We tend to disagree. Founders and C-level managers are equally responsible for forging the perception of the brand.2020-11-1921 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep.4 | Employer branding done right in an HR product company with Cassandra Hoermann @PersonioBeing a people person when working in employer branding is useful, especially "when you ask your colleagues to film the tenth video for the fourth time".Cassandra Hoermann shares her insights into her experience working in Employer Branding for a company targeting people.2020-11-1313 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep.3 | Tips for leading a successful HR team in FinTech with Ana Milunovic @Penta"People have the misconception that HR needs to set up the culture. We facilitate the culture, we maintain it, we sometimes put pressure on the c-level managers to be more mindful of certain practices, but we don't carry the company culture. "Ana Milunovic, HR Lead of Penta, tells us more about creating a company people enjoy working for.2020-11-0216 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep. 2 | Talent Acquisition Best Practices with Iulia Costea @Marley SpoonRegardless of your experience in HR, employer branding, or talent acquisition, in Ep.2 of The Inside Podcast, you’ll be listening to Iulia Costea (Talent Acquisition Manager at Marley Spoon) shed some light on what it’s like to be a talent manager and recruit primarily tech professionals.By listening to the podcast, you’ll learn more about:What talent acquisition isMain differences between talent acquisition & recruitmentWhy adaptability & flexibility are the keys to success in both talent acquisition & recruitmentUseful tips for the aspiring talent acquisition managerT...2020-10-1316 min
Employer Branding: The Inside PodcastThe Inside Podcast Ep.1 | What do L&D and employer branding have in common? With Lavinia Mehedintu @eMAGWhat do learning and development and employer branding have in common? We'll find this out from Lavinia, People Experience Manager at Emag (no.1 digital retailer in Romania, 5000 employees).In her role and throughout her career she has managed both employer branding and learning and development. Most of all, Lavinia sees herself as a “learning geek” and actually curates Offbeat, a monthly newsletter with resources and insights in learning and development.2020-09-1524 min
SPEAK LIKE A CEO#6 - A CEO FROM 9 to 5? ft Georgiana GhiciucCan you be a CEO while working 9 to 5?
Georgiana Ghiciuc, CEO of both blockchain magazine Occurency and digital marketing agency Beaglecat, shows us that it can be done! Georgiana gives us a deep dive into the Berlin blockchain scene and the difficulties behind communicating what can be perceived as such a complicated topic. We talk to Georgiana on how to create “WOW content”, how to stand out in a sea of online articles, juggling both motherhood and a career and much more. Enjoy!2018-11-3026 min