Shows
The PushS3 E49: Marketing’s Turbulent People Puzzle: How Recruiters Win While Marketers Burn Out (with Gerard Doyle)Marketing careers don’t stall by accident; they stall because the way agencies hire, reward, and manage talent leaves a lot to be desired.This episode is co-hosted by:- Brand Strategist Jack Ferguson and - Fractal Marketing Agency Owner Gerard DoyleHere’s what the episode covers:Gerard shares a story of how a prominent brand fired an agency in the midst of a talent shortage, only for it to backfireGerard explains why the best marketers are often the first to leave when agency redundancies hit, a...
2025-09-3049 minThe PushS3 E49: Marketing’s Turbulent People Puzzle: How Recruiters Win While Marketers Burn Out (with Gerard Doyle)Marketing careers don’t stall by accident; they stall because the way agencies hire, reward, and manage talent leaves a lot to be desired.This episode is co-hosted by:- Brand Strategist Jack Ferguson and - Fractal Marketing Agency Owner Gerard DoyleHere’s what the episode covers:Gerard shares a story of how a prominent brand fired an agency in the midst of a talent shortage, only for it to backfireGerard explains why the best marketers are often the first to leave when agency redundancies hit, a...
2025-09-3049 minThe PushS3 E43: Marketing Spend vs. Agency Overheads: How Pastries, Drinks Trolleys, and Ticket Clipping Bloat Your Invoice (with Gerard Doyle)When you’re paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping?In this episode, Gerard Doyle joins Jack to share the hidden economics of Marketing Agencies. We explore:Why glass-walled meeting rooms, front-desk greeters, and “free” pastries aren’t really freeHow bloated hierarchy and made-up titles inflate your bill without improving outcomesThe silo problem: when the SEO and Google Ads specialists only talk in front of youHow agency profit models push burnout down the org chartThe career cost of locking juniors i...
2025-08-1934 minThe PushS3 E43: Marketing Spend vs. Agency Overheads: How Pastries, Drinks Trolleys, and Ticket Clipping Bloat Your Invoice (with Gerard Doyle)When you’re paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping?In this episode, Gerard Doyle joins Jack to share the hidden economics of Marketing Agencies. We explore:Why glass-walled meeting rooms, front-desk greeters, and “free” pastries aren’t really freeHow bloated hierarchy and made-up titles inflate your bill without improving outcomesThe silo problem: when the SEO and Google Ads specialists only talk in front of youHow agency profit models push burnout down the org chartThe career cost of locking juniors i...
2025-08-1934 minThe PushS3 E35: The Theatre of Pitching: How Agencies Win, Lose, and Burn Budget (with Gerard Doyle)In this episode, Jack Ferguson and Gerard Doyle break down how marketing agency pitches really work, revealing the hidden costs, internal strain, and showmanship that often wins business, regardless of the agency’s ability to deliver.Listen in and hear how:Gerard used cellophane glasses, laser-cut covers, and a 22-year-old grad to win over Coca-Cola executives. An H&M global pitch left an agency office bearing $50,000 in unrecoverable costs.A baby sock accidentally pulled out during a pitch nearly derailed a million-dollar opportunity.Too many agencies are spending tens of thousands preparing for pitches they'll likely nev...
2025-06-2435 minThe PushS3 E35: The Theatre of Pitching: How Agencies Win, Lose, and Burn Budget (with Gerard Doyle)In this episode, Jack Ferguson and Gerard Doyle break down how marketing agency pitches really work, revealing the hidden costs, internal strain, and showmanship that often wins business, regardless of the agency’s ability to deliver.Listen in and hear how:Gerard used cellophane glasses, laser-cut covers, and a 22-year-old grad to win over Coca-Cola executives. An H&M global pitch left an agency office bearing $50,000 in unrecoverable costs.A baby sock accidentally pulled out during a pitch nearly derailed a million-dollar opportunity.Too many agencies are spending tens of thousands preparing for pitches they'll likely nev...
2025-06-2435 min
The Business GameStruggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks from startup expert Gerard Doyle!Send us a textStruggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks!Join us on The Tech Panels for a powerhouse episode with Gerard Doyle, founder of Fractal and a startup marketing guru! With over 20 years of experience spanning global brands like Microsoft, GM, and Coca-Cola to high-growth startups, Gerard shares his playbook for marketing innovations people don’t yet know they need.In this episode, we tackle the biggest marketing mistakes startups make, balancing rapid gro...
2025-05-121h 02
Behind the Mic with AudioFile MagazineHANG ON ST. CHRISTOPHER by Adrian McKinty, read by Gerard DoyleGolden Voice narrator Gerard Doyle once again brings the quirkiness and erudition of D.I. Sean Duffy to life as he takes on a case that his boss, who is away on vacation, can’t handle. It’s 1992 in Belfast, and the murder of an IRA assassin means that Duffy must clock more time hunting for the killer despite his efforts to cut back as he nears retirement. AudioFile’s Robin Whitten and host Jo Reed discuss how Doyle’s slyly humorous tone makes the story feel like a caper at times as he revels in Duffy’s unorthodox approach. ...
2025-03-1908 min
Innovate & Elevate with FractalClear to Convert: Fixing Your Positioning ProblemDo your current customers love you, but new customers are struggling to figure out exactly what you're selling? Well, you might just have a positioning problem.
2024-07-1806 minInnovate & Elevate with FractalCompeting on Price: Why It's a Marketing Fail and What to Do InsteadIf you're competing on price, you've probably failed in marketing.
Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs.
If you're a business founder, I bet that's not the kind of business you want to build.
2024-07-1205 min
Access Essential Full Audiobooks in Mystery, Thriller & Horror, Horror[German] - Professor Zamorra, Folge 7: Kryostase by Adrian DoylePlease visit https://thebookvoice.com/podcasts/1/audiobook/785174 to listen full audiobooks. Title: [German] - Professor Zamorra, Folge 7: Kryostase Author: Adrian Doyle Narrator: Gerd Köster, Diverse, Matthias Lühn, Sabina Godec Format: Unabridged Audiobook Length: 1 hour 0 minutes Release date: June 28, 2024 Genres: Horror Publisher's Summary: Die junge Kanadierin Josephine erhält von ihrem Arzt eine niederschmetternde Diagnose: Sie hat einen Hirntumor und nur noch wenige Wochen zu leben. In ihrer Verzweiflung schließen ihre Eltern ein Geschäft mit einer Firma namens CryoLife ab. Diese hat sich darauf spezialisiert, Verstorbene so zu konservieren, dass ihnen eines nicht allzu fernen Tages ein zweit...
2024-06-2803 minInnovate & Elevate with FractalAvoiding the Trap of the False Positive Turning Engagement into Sales
Is your startup falling into the false positive trap? You’re not alone. Many startups see huge engagement from creative campaigns, but if that interest doesn’t lead to sales, it’s a false positive.
In this episode, we dive into how Fractal helps startups avoid this common pitfall. Discover the importance of problem-focused messaging, sales-driven strategies, and creating meaningful connections that turn interest into action.
Don't just generate buzz—generate sales! Tune in to learn how to make your marketing efforts truly impactful.
2024-06-2506 min
All Things AliceEpisode 31: Gerard Doyle - The Voice of The Looking Glass Wars AudiobooksThis week Frank is joined by the prolific and peerless audiobook narrator, Gerard Doyle. Revisiting their creative journey to capture the Looking Glass Wars trilogy on tape, they take a behind-the-scenes look at this unique storytelling niche and an incredible career that has produced some of our favorite audiobooks.Connect with Frank Beddor:Visit the Website for more about FrankFollow on TwitterFollow on InstagramFollow on FacebookConnect with Gerard Doyle:Visit Gerard's WebsiteGerard on Wikipedia
2024-04-101h 10
Access Essential Full Audiobooks in Mystery, Thriller & Horror, Horror[Spanish] - El gato del Brasil by Sir Arthur Conan DoylePlease visit https://thebookvoice.com/podcasts/1/audiobook/765990 to listen full audiobooks. Title: [Spanish] - El gato del Brasil Author: Sir Arthur Conan Doyle Narrator: Mariana Godward Format: Unabridged Audiobook Length: 1 hour 9 minutes Release date: March 15, 2024 Genres: Horror Publisher's Summary: 'El gato del Brasil' de Arthur Conan Doyle trata sobre un joven aristócrata inglés que se encuentra al borde de la ruina decide visitar a su primo millonario que acaba de regresar de Brasil. El joven descubre que, entre otras curiosas aficiones, su pariente tiene un inmenso e intrincado jardín tropical lleno de especies exóticas -con raras plan...
2024-03-1503 min
Access Essential Full Audiobooks in Mystery, Thriller & Horror, HorrorThe Horror of the Heights by Sir Arthur Conan DoylePlease visit https://thebookvoice.com/podcasts/1/audiobook/772417 to listen full audiobooks. Title: The Horror of the Heights Author: Sir Arthur Conan Doyle Narrator: Mark Rice-Oxley Format: Unabridged Audiobook Length: 0 hours 45 minutes Release date: January 1, 2024 Genres: Horror Publisher's Summary: Arthur Conan Doyle was born in Edinburgh, Scotland on 22nd May 1859. His childhood was blighted by his father's heavy drinking which for some years broke up the family. Fortunately, wealthy uncles were willing to support them by paying for education and clothing. He was accepted at the University of Edinburgh to study medicine and also began to write short stories the first...
2024-01-0103 min
Behind the Mic with AudioFile MagazineTHE SECRET HOURS by Mick Herron, read by Gerard DoyleGerard Doyle performs this stand-alone dispatch from Mick Herron’s cynical “spook street” world with such dry resignation that it is often laugh-out-loud funny, or would be if it weren’t so believable. Host Jo Reed and AudioFile’s Robin Whitten discuss how perfectly Doyle narrates this series, laconic at just the right points while also slyly building tension. His vocal control is masterly, and his pacing, range, and attention to detail a perfect match for Herron’s. Fans of Herron’s Slough House novels and new listeners alike will find a lot to enjoy in this latest audiobook.Read the...
2023-10-0608 minInnovate & Elevate with FractalShould You Fear Business Copycats?Every startup founder seems to share one fear: that someone will steal their business idea.
In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants to copy your startup idea, it means it's desirable and validated by the market. Build a strong brand to defend your early-mover advantage and stand out from the competition.
2023-03-1702 minInnovate & Elevate with FractalIs a Better Product Really All You Need?Good products fail all the time – when they’re not marketed properly.
In this episode, Gerard discusses how a product’s success depends on a combination of factors, including effective marketing. You can't kid yourself into thinking a better product is all you need. Instead, understanding your customers, building a strong brand, and using the right marketing techniques to reach them is the best way to establish your product in the market.
2023-03-1004 minInnovate & Elevate with FractalCould Your Small Business be Overlooking Its Biggest Advantage?There’s one thing that so many startups miss when first getting started: being small can be a big advantage.
In this podcast, Gerard discusses how acting like a big company can often cause customers to avoid interacting with you, and presenting yourself authentically can be one of the biggest drivers of growth for small businesses.
2023-03-0304 minInnovate & Elevate with FractalIs Marketing About Tricking Customers, or Understanding People?What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972?
In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service. However, effective marketing is actually about understanding the needs and desires of the target audience, highlighting the unique benefits of a product or service, and building trust and relationships with customers. Honesty and transparency in marketing are core tenants that will always result in beneficial customer relationships.
2023-02-2403 minInnovate & Elevate with FractalCan Letting Customers Leave be Good for Business?Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was?
In this episode, Gerard explores why making it easy for customers to leave can actually boost your success and help build a high-quality user base. In a world full of grabby gyms and Netflix-style “are you sure you want to cancel” emails, this surprisingly innovative strategy is a breath of fresh air for customers.
2023-02-1704 minInnovate & Elevate with FractalWant to Build Real Trust With Your Customers?What sounds better: marketing that loudly bludgeons you over the head with its message, or something that calmly integrates into everyday life?
In this episode, Gerard discusses how the best marketing is subtle and unobtrusive, seamlessly blending into daily life. Native and experiential marketing techniques are less annoying, more enjoyable, and builds trust and credibility with target customers.
2023-02-1002 minInnovate & Elevate with FractalWhat Sets a Startup Apart: Low Pricing, or Real Value?Is having the lowest price really the selling point you want?
In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price, which can lead to perceptions of poor quality, low profits, and a race to the bottom. By creating value through high-quality products, excellent customer service, and unique features or benefits, startups can distinguish themselves from the competition and command better market position.
2023-02-0303 minInnovate & Elevate with FractalHow Can Your Writing Stand Out in the Age of AI?What do we do when an AI can just write all our content for us?
In this podcast, Gerard discusses the importance of personality and authenticity in content creation in a world dominated by AI, and how infusing personality into your writing through tone, voice, humour, anecdotes, and stories can make it relatable, memorable and engaging for the audience. Plus a few personal examples from Gerard’s 2022.
2023-01-2704 minInnovate & Elevate with FractalDo Venture Capitalists Not Care About Marketing?Venture capitalists want growth, but why do they so often ignore their investments’ marketing strategies?
In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, highlighting its importance for attracting customers, establishing a brand, driving growth, and ensuring long-term success. He'll cover all the reasons why VCs should pay more attention to the marketing strategy of the companies they invest in.
2023-01-2003 minInnovate & Elevate with FractalWhy Do We Give In To Platform Hype?Are the fundamental principles of marketing still relevant when there’s a new platform every week? Find out in the first Fractal Podcast episode of 2023.
Start-up business owners, don't get caught up in the hype of new marketing technologies. In our latest podcast episode, Gerard reminds us that the basic principles of marketing, like identifying your audience’s needs and desires, will always be relevant and effective. Tune in now to learn how to effectively reach and engage with your audience in the digital age.
2023-01-1304 minInnovate & Elevate with FractalWe're All Marketers NowIn this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye.
Using the marketing framework AIDA (Awareness, Interest, Desire & Action), Gerard breaks down the common mistake of focusing only on driving awareness to companies/brands rather than what really drives the goals that companies are aiming for.
2022-11-1104 minInnovate & Elevate with FractalThe Best Thing Since Sliced BreadIn this podcast, Gerard talks about the idea people often believe that, 'the perfect product will sell itself'.
Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning to ensure that your product, no matter how perfect, is marketed correctly and to the right people.
2022-10-2804 minInnovate & Elevate with FractalThe Answer Is YesIn this podcast, Gerard from Fractal discusses the importance of understanding and knowing what to prioritise when it comes to marketing in the context of your business goals and time frame.
Through the lens of Gerard’s years of experience in SEO he emphasises the fact that businesses and founders should be validating if investing time and money early into SEO is the right path for them. He advises the importance of utilising other avenues of marketing to confirm this and to optimise your website's relevance and power before considering an SEO expert.
2022-10-2105 minInnovate & Elevate with FractalMount StupidGerard from Fractal goes into great detail explaining the Danny Kruger effect and how this effect seeps into the marketing and business world.
He outlines the importance for Founders and Business owners to be proactive and vet so-called “experts” through acknowledging their background and experience rather than trusting what is being said at face value.
2022-10-1405 minInnovate & Elevate with FractalMarketing Is Just Tricking PeopleOften marketers get a bad rap as a result of the belief that they are good at convincing people to do things they don't want to do. However, good marketing is about driving change and making people aware of better alternatives.
If done correctly, marketing can help improve people's lives by providing quality efficiency and better outcomes. In this podcast, Gerard delves into the impact of what good marketing can do. As long as marketers can look back and say that they’ve genuinely helped someone move to a better position, then they are doing their job we...
2022-10-0704 minInnovate & Elevate with FractalListen, Don't ShoutIn this episode of the 5-minute podcasts, Gerard from Fractal explains the challenges when facing social media and trying to stand out from the crowd. Through examples and experience working with start-up companies. Gerard describes the importance of audience engagement and listening to customers, rather than being one of the many businesses who are the loudest with little to no interaction.
2022-09-3004 minInnovate & Elevate with FractalIt Does What It Says On The TinIn this podcast, Gerard from Fractal talks about the importance of properly positioning your company in a way that delivers a concise and direct message towards your customers.
He discusses the fluffy style of marketing that has seen recent uptake which in turn has now left customers confused. Leaving them to try to sift through vast amounts of information to piece together what companies actually do. Through clear examples and anecdotal story telling Gerard explains the way to address this problem and encourages that companies be clear with their messaging.
2022-09-2305 minInnovate & Elevate with FractalGap Theory“The best marketing tricks you need to know before you start marketing”. In this short 5-minute podcast. Gerard from Fractal discusses the power of Information Gap Theory and how you can best implement this marketing practice into your own copy writing and marketing.
From good examples to bad, Gerard goes into depth dissecting Information Gap Theory providing some blueprints on how you could start writing them today.
2022-09-1605 minBehind the Mic with AudioFile MagazineBAD ACTORS by Mick Herron, read by Gerard DoyleGerard Doyle narrates this latest installment in the Slough House series as the group of screw-up spies attempt to prevent a scandal. Host Jo Reed and AudioFile’s Robin Whitten discuss Doyle’s narration of this 8th installment in Herron’s series. The disappearance of a think-tank specialist has MI5 racing to find her. Doyle’s narration matches Herron’s satirical spy thriller with aplomb. Ideal for fans and newcomers alike—and those who enjoy the Slow Horses television series. Read the full review of the audiobook on AudioFile’s website. Published by Recorded Books.Find more audiobook reco...
2022-09-1506 minInnovate & Elevate with FractalFingers ThumbsJust like all thumbs are fingers but, not all fingers are thumbs. All advertising is marketing but, not all marketing is advertising. In this short 5-minute podcast, Gerard from Fractal dissects the crucial details between properly defining what is advertising and what is marketing.
Gerard delves into the importance of marketing and not pigeon holing it as just advertising but, a whole range of business practices stemming from branding, messaging, positioning and many more. Gerard tackles the often-common misconceptions perceived by consumers and business owners in order to showcase the pivotal role that marketing plays for each...
2022-09-0905 minInnovate & Elevate with FractalVideo Killed The Podcast StarDid video really kill the radio star? In this short 5 minute Podcast, Gerard from Fractal Marketing discusses the many reasons why short podcasts are a perfect way to organically grow your start up business and view it as an extension of your marketing mix.
Expanding on the nuances of podcasting, Gerard goes into further detail showcasing the many positives of podcasting. From it's low barrier to entry, affordable equipment and software all you need is a little time and commitment. Which is perfect for startup business founders who have a little bit of extra time on their...
2022-08-3005 min
Innovate & Elevate with FractalNaked Wines – transforming physical retail into a subscription
This episode features Daniel Mcgowan, and Louise Flynn, the Growth Marketing Consultants for Fractal Marketing. They discuss Naked Wines trading approach, what it represents, the choice of partnerships, and their means in getting their message to the market to win customers. From making their customers the hero to storytelling and using three revenue streams, Naked Wines has adopted extremely effective marketing both online and offline.
QUOTES
03:48 “The idea that you can give a physical presence to your brand and then have that bring them as an incentive onto the website is something I’d really like to chall...
2021-08-0223 min
The Canberra Business PodcastGerard Tiffen - Building a Nationally Recognised Service BusinessIn this week's episode, we hear from the wonderful Gerard Tiffen, founder of successful Canberra mortgage brokerage company Tiffen & Co. Gerard discusses his passionate commitment to developing client loyalty, caring for his people and the power of hard work. This is a great Canberra business success story about a man who cares about his clients, his staff, his family and the wider community.
2021-04-201h 06
Innovate & Elevate with FractalSpaceX – Elon-gated brandingSUMMARY
This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and stakeholders to a seamless brand marketing tied with Elon Musk, SpaceX is using its PR to win buy-in, expand its brand, and drive innovation on the world stage.
HIGHLIGHTS
02:37 SpaceX B2B marketing: Securing buy-in from governments and taxpayers
09:54 Founder marketing: SpaceX is Elon Musk
15:41 SpaceX PR: Taking people along the ride to spac...
2021-04-0127 min
Innovate & Elevate with FractalPet Circle – Instagram and SubscriptionsSUMMARY
This episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pick apart Pet Circle’s subscription marketing model. The company leverages social media to create social proof to reach their well-defined target audience: people with disposable income, use subscription services and, are time-poor. The brand is focused on making life easy and solving problems and this is evident even with its efficient packaging and logistics.
HIGHLIGHTS
01:56 Pet Circle subscriptions: Convenience with a catch
07:23 Using a data-driven approach to sell a commodity
12:45 Instagram for UGC, social proof, and in...
2021-03-1931 min
Innovate & Elevate with FractalNuma and the Power of Case Studies with Andrew MillerThis episode of Fractal Marketing features Andrew Miller, Startup Marketing Advisor & Coach at AndrewStartups. He discusses Numa, an AI that answers calls for businesses and the strategies they use to pitch to retail SMB’s. Gerard and Andrew take a closer look at their website and the ways Numa creates trust in their ideal customers.
Andrew details the way companies can utilize concepts like loss aversion and split testing to really figure out who they should be marketing to. He also provides actionable tips on outreach to provide real value in their messaging because the desire to help allows bu...
2021-01-1334 min
Innovate & Elevate with FractalKajabi picking a positioning fight with every B2B SaaS company – Guest Louise FlynnThis episode features Louise Flynn, Founder and Marketing Advisor at Rulu Marketing. She talks about Kajabi, an online business platform that replaces multiple tools and offers a full-stack solution to solopreneurs, and how it positions itself to this very specific target market.
Louise and Gerard discuss their free trial offer and the curious credit card requirement that comes with it. They also break down the company’s acquisition strategies, marketing funnels, as well as their incidental success with the world’s increased reliance on digital communication today.
HIGHLIGHTS
02:51 Kajabi: Offering a full-stack solution
08:06 Leveraging the comm...
2020-11-3039 min
Innovate & Elevate with FractalSmart Passive Income: Building trust with transparency – Guest Jason WrightThis episode of Fractal Marketing features Jason Wright, New York Times Bestselling Author and Speaker, as he discusses the branding of Smart Passive Income (SPI) by Pat Flynn.
Gerard and Jason look at Pat’s success in blogging and podcasting, as well as break down SPI’s branding elements like their website and mission statement. They also discuss the relevance of social media platforms and how effective LinkedIn and Facebook groups are for particular niches.
QUOTES
05:48 “He was really early on the podcast scene. So his podcast, you kind of scroll down the main page, 60 million-plus downloads. That a...
2020-11-1529 min
Innovate & Elevate with FractalJB Hi-Fi – Marketing genius or lucky last man standing?This episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital.
Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are effective in a shrinking market.
They discuss Click & Collect in an apparent bid to upsell their other inventory with higher profit margins. They also discuss the decision to pass up on zipPay and Afterpay, the purpose of maintaining physical stores, and a possible long term strategy to pivot the brand and stand out.
HIGHLIGHTS
02:21 Click & Collect: A hybrid...
2020-10-0433 min
JRNY Digital Marketing ShowThe JRNY Digital Marketing Show - Gerard Doyle (Founder At Fractal)Jason sits down with Gerard Doyle to discuss the importance of adapting to the digital age and how business owners can use marketing to stand out in saturated markets.
2020-09-1640 min
Innovate & Elevate with FractalAllbirds: Marketing Analysis with Iain CalvertToday, Gerard Doyle features Iain Calvert, eCommerce Consultant at Boom Ecommerce training, to talk about the branding success of Allbirds in carving out its own niche.
They identify Allbird’s key strengths and discuss the brand’s core messaging. They further break down the brand’s strategy to create buy-in, its solid value proposition, and the simple yet effective use of online tools, with Shopify in particular.
QUOTES
06:07 “The core message is they’re really comfortable, simple, straightforward shoes that pretty much anybody can wear. It’s not a case of the pure runners that you try and run marathons...
2020-08-2338 min
Innovate & Elevate with FractalHow to launch a product with a latent needThis episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its primary use is to manage difficult-to-access health records.
Maree also shares the marketing journey of Wanngi and the obstacles of brand awareness for a product for a latent need. However, she shares their great success with blog content and the value of being recognized by Forbes and CNET in their quest to go global and penetrate the...
2020-03-2942 min
Innovate & Elevate with FractalShould You Build Distribution Channels or Sell Products Directly?This episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales to a niche market created early success for Water3.
He then shares the expansion of the business in recent times and the role of technology in the business model in their bid to scale up and go global. It is noteworthy that one of upsides to Water3 is the nature of their product allows them to have a greate...
2020-03-0937 min
Innovate & Elevate with FractalWinning Online Retail with Position & Purpose with Marty CornishThis episode of Fractal Marketing with Gerard Doyle is called “Winning Online Retail with Position & Purpose” and today’s guest is Marty Cornish, Founder of Defence Sporting Apparel (DSA).
Marty starts the conversation with an introduction to DSA and his military roots. He then shares the marketing success he has enjoyed with Facebook ads, email marketing, and direct messaging. Marty also shares the difficulties he is having with Facebook political ads and his plans for 2020 to enter foreign markets, most notably the US, UK, New Zealand, and Canada.
QUOTES
13:44 “Now, we’ve had our last product launch which was...
2020-02-2342 min
Innovate & Elevate with FractalScaling Your Business Using A Remote Team – with Meryl JohnstonThis episode of Fractal Marketing with Gerard Doyle is “Scaling Your Business Using A Remote Team – with Meryl Johnston”. Meryl is the Founder of Bean Ninjas, a bookkeeping and financial reporting firm, and today leads an in-depth discussion on how to achieve success using a remote team that works with members from anywhere in the world.
Meryl shares the birth of Bean Ninjas, her insights on making her first hire, and the sheer hustle it took to grow the company into a 20-person strong organization. She talks about how specializing in Xero was a huge step for the business and lo...
2020-02-0939 min
Innovate & Elevate with FractalWavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona
As a podcaster, I have a marketing problem, I can’t upload an audio file to Facebook, Linkedin or Instagram. This is where Wavve comes in, Wavve turns audio files into engaging videos for podcast hosts like me.
In this episode, I talk through the 7 P’s of Startup Marketing with Baird Hall, co-founder of Wavve.
You can also find Baird on Twitter.If you’d like to try out Wavve – then Baird has given listener to the podcast this great coupon code PODCAST
Here is an automate...
2019-09-0236 minInnovate & Elevate with FractalFounder Tips for building a personal brand on Social Media with Brendan Kane
When you’ve worked on the digital presence for famous artists like Taylor Swift and Rihanna,
you get a real sense of what is required to grow and foster a substantial social following.
That’s exactly what Brendan Kane was able to do, not just for the famous artists, but also for himself as he grew 1 million following on Facebook.Brendan is a Growth Strategist, Keynote Speaker and Author.
You can learn more about Brendan’s book ‘One Million Followers’ hereand of course follow Brendan to learn m...
2019-06-1634 minInnovate & Elevate with FractalDo you need a ‘Mentor’, ‘Coach’ or both for your Startup, with guest Robin Waite
As a startup founder, you’ll tend to lean on mentors coaches and consultants for business advice. However, what’s the difference, is one more important than the other. Should I be paying for one or all these different people to help me in my business? Moreover, how can any or all of these people help me to avoid marketing tactics? Is that focusing on the marketing strategy that the holistic approach to my business? In this week’s episode, I’m joined by Robin Waite from the UK who’s a business coach speaker and also the author of...
2019-06-0838 minInnovate & Elevate with FractalUser-Generated Content – Something Startup founders should be thinking about
UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system and are publically available to others.
Or to put it another way, this is the content your customer produce about your business.
As a founder of a Startup, this should both strike fear in your heart, and opportunity in your marketing brain. In today’s episode, I talk w...
2019-06-0224 min
More than a Few Words#386 Gerard DoyleWhich is better 1% of a big market or 100% of a small one? Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market.
MTFW is a production of Roundpeg, an Indianapolis Digital agency.
2019-05-3112 min
Performance DeliveredGerard Doyle | Defining Your Agency’s CultureGerard Doyle, of Fractal, loves working with startups as he can influence the positioning of a client’s product or service… even the design. He also says the most effective way to get the best clients is to go after a limited number of them. He explains how this strategy actually starts making clients come to you. It’s quite counterintuitive.We also discuss…Software tools that help you track leads and land clients almost automaticallyThe first employee you should hireThe personal appointment you should always have on your schedule no matter how busy you areAn...
2019-05-2943 minInnovate & Elevate with FractalSEO for Startups with James Norquay
SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’.
You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast:
https://moz.com/beginners-guide-to-seo
https://ahrefs.com
https://www.semrush.com/
links are still one of the most important aspects of SEO
2019-05-2232 min
Innovate & Elevate with FractalPaid Search for Startups with Steffen Horst CEO & Co-Founder | Symphonic Digital
On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital.
Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world.
On the episode we cover a range of topics including:
* Brand bidding* competitor bidding* keyword funnels* why you should not optimise ad groups early on* don’t have 10-15 keywords in an adgroup* Keyword match types (learn more here)* quality score (1-1...
2019-05-0631 minInnovate & Elevate with FractalPaid Search for Startups with Steffen Horst CEO & Co-Founder | Symphonic Digital
On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital.
Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world.
On the episode we cover a range of topics including:
* Brand bidding* competitor bidding* keyword funnels* why you should not optimise ad groups early on* don’t have 10-15 keywords in an adgroup* Keyword match types (learn more here)* quality score (1-1...
2019-05-0631 min
Innovate & Elevate with FractalSales for Startups, if you’re a founder you’re in sales
Like it or not, if you’re a founder of a Startup company your in sales.
In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews’ relentless thirst for knowledge and his ability to apply that knowledge in real-world situations makes him a truly versatile salesperson. Matthew has owned companies with sales in excess of $100 Million in diverse areas such as IT and Software Consultancy, Real...
2019-04-2832 minInnovate & Elevate with FractalSales for Startups, if you’re a founder you’re in sales
Like it or not, if you’re a founder of a Startup company your in sales.
In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews’ relentless thirst for knowledge and his ability to apply that knowledge in real-world situations makes him a truly versatile salesperson. Matthew has owned companies with sales in excess of $100 Million in diverse areas such as IT and Software Cons...
2019-04-2832 min
Innovate & Elevate with FractalWhat Does a UX Designer Actually Do? with Warren Prasek
If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI?
On this episode, I chat with Warren Prasek from Connect Develop You can also check out Warren’s photography at Xoodu
Here is the advice Warren would leave a Startup founder with after a mentoring coffee meeting:
...
2019-04-2230 minInnovate & Elevate with FractalWhat Does a UX Designer Actually Do? with Warren Prasek
If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI?
On this episode, I chat with Warren Prasek from Connect Develop You can also check out Warren’s photography at Xoodu
Here is the advice Warren would leave a Startup founder with after a mentoring co...
2019-04-2230 min
Innovate & Elevate with FractalCRO for Startups with Luke Chapman from RedEx Digital
CRO – Conversion Rate Optimization with Luke Chapman
Covering topics including:
* Simple A\B split testing
* Heat Mapping – including crazy egg, hotjar
* Clear Call to actions
* optimizing and creating a fictionless conversion process
* Landing page optimization – Google Optimize, VWO, Optimizly
* What are the key areas of a page to optimize
* Getting the Simple parts of CRO right
Episode Transcript
0:00 – 05:02You spent hours creating Facebook ads you’ve carefully selected Utah guardians and even invested thousands of dollars of your hard earned money into...
2019-04-1534 minInnovate & Elevate with FractalCRO for Startups with Luke Chapman from RedEx Digital
CRO – Conversion Rate Optimization with Luke Chapman
Covering topics including:
* Simple A\B split testing
* Heat Mapping – including crazy egg, hotjar
* Clear Call to actions
* optimizing and creating a fictionless conversion process
* Landing page optimization – Google Optimize, VWO, Optimizly
* What are the key areas of a page to optimize
* Getting the Simple parts of CRO right
Episode Transcript
0:00 – 05:02You spent hours creating Facebook ads you’ve carefully selected Utah guardians and even invested thousands of dollars of your hard earne...
2019-04-1534 min
Innovate & Elevate with FractalVideo Marketing for founders with Amir Bazrafshan
What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ?
What about Nike‘s “crazy women” ad?
Why is one ad, so much better than the other?
“To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then create content that’s in line with that.”
Wise words from Amir Bazrafshan Managing Director at Apricot Video Marketing
You can hear the full episode here, w...
2019-03-3136 minInnovate & Elevate with FractalVideo Marketing for founders with Amir Bazrafshan
What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ?
What about Nike‘s “crazy women” ad?
Why is one ad, so much better than the other?
“To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then create content that’s in line with that.”
Wise words from Amir Bazrafshan Managing Director at Apricot Video Marketing
You can hear the full episode here, w...
2019-03-3136 minInnovate & Elevate with FractalInstagram success for your business with Gabbi JohnstonAre you paying attention to your Instagram engagement ratio or just the number of followers you have?
In this week’s podcast, I chat with Gabbi Johnston about how to use Instagram to promote your business.
You can listen to the full episode from this page
Find out more about Gabbi’s Instagram management services here
Or just follower her on Instagram here
With years of social media management under her belt, Gabbi knows the tickings of Instagram like, well, it’s her job! She goes in search for earrings, ceramics, and basically anything that is labelled w...
2019-03-2426 min
Innovate & Elevate with FractalInstagram success for your business with Gabbi JohnstonAre you paying attention to your Instagram engagement ratio or just the number of followers you have?
In this week’s podcast, I chat with Gabbi Johnston about how to use Instagram to promote your business.
You can listen to the full episode from this page
Find out more about Gabbi’s Instagram management services here
Or just follower her on Instagram here
With years of social media management under her belt, Gabbi knows the tickings of Instagram like, well, it’s her job! She goes in search for earrings, ceramics, and basically anything that is labelled w...
2019-03-2426 minInnovate & Elevate with FractalHow can you improve your copywriting today?On this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer.
We cover why modern copywriting is for an active reader, and what an active reader isThe importance of making your content searchableHow modern copy is clickable & scrollable and accessibleand why to write to a persona and make your copy personal
Did you know you can make visually intimidating copy? I didn’t until I spoke with Murray, this is a major tip and one I’ve taken forward.
We also discuss how the savvy modern consumer does...
2019-03-1732 min
Innovate & Elevate with FractalHow can you improve your copywriting today?On this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer.
We cover why modern copywriting is for an active reader, and what an active reader isThe importance of making your content searchableHow modern copy is clickable & scrollable and accessibleand why to write to a persona and make your copy personal
Did you know you can make visually intimidating copy? I didn’t until I spoke with Murray, this is a major tip and one I’ve taken forward.
We also discuss how the savvy modern consumer does not want to be advertised at...
2019-03-1732 minInnovate & Elevate with FractalContent Marketing Funnels for Startups with Kellie Jade DugganThis episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics.
You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher.
* Right Audience at the right time
* Channel Specific content marketing
* Equipment needs for your content production
* Timing your content and funnel positioning
* the rise of video content and IGTV
* Facebook live for content marketing
* Listen to Kellie define “Low-fi and on the fly”
* we also highlight our lack of knowledge on the names for the different generational names, GenX...
2019-03-1128 min
Innovate & Elevate with FractalContent Marketing Funnels for Startups with Kellie Jade DugganThis episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics.
You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher.
* Right Audience at the right time
* Channel Specific content marketing
* Equipment needs for your content production
* Timing your content and funnel positioning
* the rise of video content and IGTV
* Facebook live for content marketing
* Listen to Kellie define “Low-fi and on the fly”
* we also highlight our lack of knowledge on the names for the different generational names, GenX...
2019-03-1128 minInnovate & Elevate with FractalHow to kick PR goals as a StartupJust get my business listed in the newspaper.… but do you even want to be in the newspaper?
In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations.
* How should you hire someone to help you out with PR
* What is the focus of the journalist?
* What can you do as a founder to get your Startup listed in the press?
You’ll find the answer to these and other...
2019-03-0328 min
Innovate & Elevate with FractalHow to kick PR goals as a StartupJust get my business listed in the newspaper.… but do you even want to be in the newspaper?
In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations.
* How should you hire someone to help you out with PR
* What is the focus of the journalist?
* What can you do as a founder to get your Startup listed in the press?
You’ll find the answer to these and other...
2019-03-0328 min
Innovate & Elevate with FractalEp12: Master LinkedIn for your Startup with Mireille RyanStartup founders are flocking to the LinkedIn social network because they are seeing amazing engagement and destroying large brands that hide behind company pages.
In this episode with Mireille I discuss the best ways you can use LinkedIn to gain maximum reach.
Mireille is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and an award-winning entrepreneur, and speaker.
What are the misconceptions about Linkedin? What areas are hot right now? How should you structure your status updates? What is it like to have 20,000 followers?
You’ll find the answer to...
2019-02-2432 minInnovate & Elevate with FractalEp11: Why blogging is crucial for your Startup with Caroline McCulloughHow can a startup founder create a blog that can compete against a large company with deep pockets?
What are the misconceptions about blogging?
You’ll find the answer to these and other questions in the first episode in the second season of my podcast.
This season I’ve changed the format and now I’m interviewing marketing professionals with the express objective of extracting advice and tips for founders.
In the first episode, I chat with Caroline McCullough from Writally
If you’re a founder blogger or just thinking about starting a blog, then jump onto Spo...
2019-02-1728 min
Stories Behind the GrindHow To Market When You're A Startup With Gerard DoyleOn this episode of Stories Behind the Grind, listen to my conversation with Gerard Doyle, founder of Fractal, and whose mission is to help innovators, creators and dreamers find their market and deliver to those that will benefit from their products and services. Gerard is a seasoned marketer with 20 years experience and founder of three previous startups. For a full edited transcript, click here In this episode: Outsource vs marketing in house for startups? How to know when to pivot? What is growth h...
2018-07-2152 min
The Fractional CMO PodcastCemoh31: Gerard Doyle, Founder of FractalGerard Doyle is the founder of Fractal (http://fractal.com.au/). His mission is to help the founders, innovators, creators and dreamers find their market, to realise their ambitions and fulfil their business potential. With 20+ years of marketing experience combined with his experience as the founder of three Startups, he helps founders discover and develop the optimal marketing solution for their business.
Please remember to give us a rating and review on iTunes!
Our Instagram page is here: www.instagram.com/flypaperplanes.co/
Contact the team at www.flypaperplanes.co or Simon here: www...
2018-07-081h 01Innovate & Elevate with FractalStartup Pitch Deck Special – Podcast Episode #10In this episode, I discuss pitch decks for startups looking to raise funds.
A few quotes from this episode:
* Everyone is a pitch deck expert, some of the advice will even be good
* You can get some real confidence when you see how basic YouTube pitch deck was
* Pitch decks are designed to be “pitched” not emailed
* A great pitch deck has very few words on it
* A pitch deck is not a business plan
* If you don’t win an investor’s heart you’ll probably never convince their head
* You want to...
2018-06-1136 minInnovate & Elevate with FractalEp9: SEO for Startups Part 2Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.
* As an SEO you can tell when a page is built for SEO gain – 3:05
* It’s Google’s job to work out if your page is offering value or is just there to collect traffic – 4:50
* If you’re ranking #1 but not seeing any traffic, it is possible that people are not searching for your target keywords – 4:55
* Use Adwords to make sure the keywords you’re targeting for SEO actually have dema...
2018-06-0433 minInnovate & Elevate with FractalEp8: SEO for Startups Part 1In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.
The first website I reviewed the SEO for is Quaintrelle Consulting which I look at for Nicole Jensen
The second site is Fair and Square which is done for Anissa Farrell
and finally, I check out myPresences for Paul Gordan
A few quotes from the show.
* If you pick a generic word for your brand, you’re not going to be able to rank #1 in Google straight away
2018-05-1839 minInnovate & Elevate with FractalEp7: Should you outsource your social media?In this episode, I look how, and if you should outsource your social media. I discuss how to think about your social channels and recommend a great new tool I’ve found to extract the value from your quality content.
For the second question, I look at how to win over a target market that is expensive to engage and also look at how to use content to drive the more protracted sale.
In my end of episode rant, I talk about how the competition can’t just copy your brand authenticity, and how you generally don’...
2018-05-1130 minInnovate & Elevate with FractalEp6: Can you do too much split testing on your Startup?In this episode, I look at split testing and consider if it is possible to do too much. I also look into the boom that was location-based shopping apps that have since seemingly disappeared.
At the end of the episode, I pay homage to the íce breaking’ founders.
Thanks so much stopping by, your subscription to my podcast really helps me to reach a new and bigger audience.
If you’re an Apple user then you can subscribe to the podcast here Apple iTunes Podcasts
If you’re on Android then you can find us on Stit...
2018-05-0328 min
Innovate & Elevate with FractalEp6: Can you do too much split testing on your Startup?In this episode, I look at split testing and consider if it is possible to do too much. I also look into the boom that was location-based shopping apps that have since seemingly disappeared.
At the end of the episode, I pay homage to the íce breaking’ founders.
Thanks so much stopping by, your subscription to my podcast really helps me to reach a new and bigger audience.
If you’re an Apple user then you can subscribe to the podcast here Apple iTunes Podcasts
If you’re on Android then you can find us on Stitche...
2018-05-0328 minInnovate & Elevate with FractalEp5: Influencer Marketing and resetting pricing expectations for your StartupIn this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers.
I also cover ways to measure your influencer marketing results.
I then discuss a potential way an ISP can re-frame their pricing model so that consumers can better understand and value the service. I leave you with a simple, yet power tip that will differentiate you on social media.
During the Episode, I talk about the different stages of a buying funnel and how we’d attach different metrics to each stage.
The image below summarises that d...
2018-04-2730 minInnovate & Elevate with FractalEp4: How do you decide what to charge clients for a services-based company ?In this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s pricing model strategy, and finally, I talk up the benefits of project-based pricing.
In the second half of the episode I cover the classic ‘adoption of innovation’ curve, Simon Sinek’s ‘why’ and a little time is spent on creating great copy.
I finish the episode talking about the false economy of not acceptin...
2018-04-1931 minInnovate & Elevate with FractalPodcast Episode #3 is live and ready for your earsIn episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, we discuss shoe brand AllBirds who are nailing their copy, humour and brand positioning right now.
Please remember to subscribe and if you have any questions you’d like answered please ask them on Linkedin here
You can find an automated* transcription of the episode below:
So welcome to episode three of The Fractal Marketing Podcast. In t...
2018-04-1322 minInnovate & Elevate with FractalEpisode 2 – Calculating CAC, tracking offlines sales and animated video advertisingWelcome to Episode #2 of the Fractal Startup marketing podcast.
In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question
We also cover the other common direct marketing variables and how to calculate them.
We then move onto more complicated offline and long sales cycle tracking – thanks to BenchOn for the question
And finally, we look into the power of animation as a video medium – take a look at Big Fish & Biteable.com
If you would like to have your questions answered on the podcast, please add your question in th...
2018-04-0529 min
Innovate & Elevate with FractalEpisode 2 – Calculating CAC, tracking offlines sales and animated video advertisingWelcome to Episode #2 of the Fractal Startup marketing podcast.
In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question
We also cover the other common direct marketing variables and how to calculate them.
We then move onto more complicated offline and long sales cycle tracking – thanks to BenchOn for the question
And finally, we look into the power of animation as a video medium – take a look at Big Fish & Biteable.com
If you would like to have your questions answered on the podcast, please add your question in th...
2018-04-0529 minInnovate & Elevate with FractalThe Fractal Marketing Podcast – Episode 1 – Teas.com.au, Brannd Savvy & Powerwells.orgIn this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org
We discuss:
* finding your niche market
* How you need to own a niche before you expand
* Tribes and how to use them to expand
* Great domain names and the ‘radio test’
* promoting a service-based business
* Crowdfunding marketing
Thanks to Teas.com.au , Brand Hub , and PowerWells for being on episode one.
If you have a question you’d like answered on the show please leave a comment on Linkedin here
Want your question a...
2018-03-2934 min
Innovate & Elevate with FractalThe Fractal Marketing Podcast – Episode 1 – Teas.com.au, Brannd Savvy & Powerwells.orgIn this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org
We discuss:
* finding your niche market
* How you need to own a niche before you expand
* Tribes and how to use them to expand
* Great domain names and the ‘radio test’
* promoting a service-based business
* Crowdfunding marketing
Thanks to Teas.com.au , Brand Hub , and PowerWells for being on episode one.
If you have a question you’d like answered on the show please leave a comment on Linkedin here
Want your question a...
2018-03-2934 minThe PushWhen the GFC hits, Logistical Nightmares, and when taking on a big industry goes wrong with Gerard DoyleIn Australia we mention the GFC from time to time but most of us didn't feel the full effects here.Gerard Doyle on the other hand was in London running a company during that fateful time in 2007.It's quite incredible to here the carnage an external factor can have on one's company and Gerard speaks at length about how that time was for him.Another story we discuss is Gerard's attempt to start a company and disrupt a large industry. Disruption is spoken about in Startup Land all the time, however what's often not mentioned is what happens when these...
2018-01-091h 46The PushWhen the GFC hits, Logistical Nightmares, and when taking on a big industry goes wrong with Gerard DoyleIn Australia we mention the GFC from time to time but most of us didn't feel the full effects here.Gerard Doyle on the other hand was in London running a company during that fateful time in 2007.It's quite incredible to here the carnage an external factor can have on one's company and Gerard speaks at length about how that time was for him.Another story we discuss is Gerard's attempt to start a company and disrupt a large industry. Disruption is spoken about in Startup Land all the time, however what's often not mentioned is what happens when these...
2018-01-091h 46
All Ears! Audiobooks for Family ListeningFYRE By Angie Sage, Read By Gerard DoyleGerard Doyle brings a serious tone to the final book in the Septimus Heap series. As Septimus, wizard-in-training, and queen-to-be, Jenna, enter a new stage in their lives, Doyle’s skill is evident, meeting the challenge of narrating the wide range of characters with his usual flair.
Read the full AudioFile review
2013-08-1603 minAudiopolisFYRE By Angie Sage, Read By Gerard DoyleGerard Doyle brings a serious tone to the final book in the Septimus Heap series. As Septimus, wizard-in-training, and queen-to-be, Jenna, enter a new stage in their lives, Doyle’s skill is evident, meeting the challenge of narrating the wide range of characters with his usual flair.
Read the full AudioFile review
2013-08-1603 min
All Ears! Audiobooks for Family ListeningTOOTHIANA by William Joyce, read by Gerard DoyleNot since THE POLAR EXPRESS have we had such an opportunity to believe in the mythological characters of childhood—the Tooth Fairy, the Easter Bunny, and Santa. With Gerard Doyle’s captivating telling, we do envision Queen Toothiana and friends through Joyce’s glorious imagination.
Read the AudioFile review.
2013-01-1603 minAudiopolisTOOTHIANA by William Joyce, read by Gerard DoyleNot since THE POLAR EXPRESS have we had such an opportunity to believe in the mythological characters of childhood—the Tooth Fairy, the Easter Bunny, and Santa. With Gerard Doyle’s captivating telling, we do envision Queen Toothiana and friends through Joyce’s glorious imagination.
Read the AudioFile review.
2013-01-1603 min
Press Play On This Uplifting Full Audiobook And Feel The Difference.The Looking Glass Wars: Seeing Redd by Frank Beddor, Gerard DoylePlease visithttps://thebookvoice.com/podcasts/2/audible/241046to listen full audiobooks.
Title: The Looking Glass Wars: Seeing Redd
Author: Frank Beddor, Gerard Doyle
Narrator: Gerard Doyle
Format: mp3
Length: 9 hrs and 3 mins
Release date: 02-08-08
Ratings: 4 out of 5 stars, 219 ratings
Genres: Historical
Publisher's Summary:
2008-02-089h 03