Shows
The Private Practice Success Podcast75. Why '100% Utilisation' Is Actually a Red FlagIn Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, "hang on… are we actually all talking about the same thing?”, then this episode is for you.Across allied health, the definition of utilisation rates can vary depending on your discipline, business model, and even how your team uses the term internally (and yes… this is often where confusion starts). In this episode, Gerda breaks down why those differences exist, how they shape expectations around productivity and perf...
2026-06-2828 min
The Private Practice Success Podcast74. The 10 Green Flags That Tell Me Your Practice Is Ready for Google AdsIn Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads.More and more practice owners are asking the same question…. “Are Google Ads actually worth it?” This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake. Gerda breaks down the 10 key signs that show when a practice is truly ready to...
2026-06-1459 min
The Private Practice Success Podcast73. You Don’t Need More Busyness - You Need a Business Break-ThroughIn Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore.Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing. Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like you’re the bottleneck in your business, and wondering how long you can keep...
2026-05-3137 min
The Private Practice Success Podcast72. Where to Find NEW Clients...?In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is:Where do I Find NEW Clients…? (Yes, NEW in capital letters.)This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked... “How do companies currently advertise their services, and where do families actually find you?”Needless to say, if you’ve got open spots in your diary right now or you’re trying to pr...
2026-05-1728 min
The Private Practice Success Podcast71. The Difference between 'Contributions to OPEX' and 'Profit' and Why This MattersIn Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability.She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current economic climate.In this Episode, you will learn:The difference between “Contributions to OPEX” and “Profit”Common misconceptions around what actually happens to practice Revenue.A simple framework for understanding the flow of money within your practice.Who This Ep...
2026-05-0333 min
The Private Practice Success Podcast70. How Much Should I Pay Myself as the Practice Owner?In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…? This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have. In this insightful conversation, Gerda shares what she’s seen practice owners pay themselves in the real world, why owner pay is often the first thing to disappear when margins get tight, and the key variab...
2026-04-1949 min
The Private Practice Success Podcast69. The Q1 Reality Check: Are you where you said you'd be?In Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you. Gerda holds up the mirror and walks you through a powerful Quarter 1 audit to help you get honest about what’s working, what’s not, and what needs to change before another quarter slips by. This isn’t a spreadsheet-heavy episode, it’s a practic...
2026-03-2933 min
The Private Practice Success Podcast68. The Hidden Revenue Engine in Your Private PracticeIn this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team.While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consistent results without a high-performing front desk team supporting them. Your admin team isn’t just answering phones - they are the engine room of your business, influencing conversions, protecting revenue, and safeguarding compliance.In this episode, you will le...
2026-03-2238 min
The Private Practice Success Podcast67. How to Network Effectively, Even if You're an IntrovertIn Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you. As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused, and completely non-salesy.In this Episode, you will learn (among others):Why networking is about building relationships, not just handing out business cards.The three most common networking mistakes and how t...
2026-03-1535 min
The Private Practice Success Podcast66. Credibility VS Authority: The Missing Link in your MarketingIn Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”.Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing.So, if you’ve ever wondered why being qualified, experienced, and trustworthy isn’t enough to create demand (and why your phone still isn’t ringing), then this episode is for you. In this Episode, you will learn (amo...
2026-03-0840 min
The Private Practice Success Podcast65. Leading Through UncertaintyIrrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape. Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way. This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahead is foggy and the stakes feel high. In this Episode, you will learn (among others):Why uncertainty is a normal part of private practice, and how to become mo...
2026-03-0149 min
The Private Practice Success Podcast64. The 5 Most Important People in the Life of a Practice OwnerIn Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders, juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop going it alone.Gerda shares how the right support team can help practice owners move from overwhelmed operator to confident, strategic CEO. Discover how to build your “top of the mountain” circle, the people who help y...
2026-02-2250 min
The Private Practice Success Podcast63. More Clients, More Team, But Less Freedom? Here's Why...In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom.If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you. Gerda unpacks why simply adding more clients and hiring more clinicians doesn’t automatically create the freedom you dreamed of (and why it often does the opposite).Gerda shares candid stories and real-world exa...
2026-02-1532 min
The Private Practice Success Podcast62. Marketing & Branding in Private Practice: What to Do & WhenIn this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months.Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead, she reframes it as a purposeful extension of the care you already provide and shows you how to use it to build trust, reduce fear, and...
2026-02-0833 min
The Private Practice Success Podcast61. Remuneration Roulette: Why Guessing What to Pay Your Team is Costing You More Than You ThinkIn Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration.If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you. Gerda breaks down why most practice owners are playing remuneration roulette where they are making emotional, scattered, and comparison-driven decisions that can quietly wreck the profit, sustainability, and sanity of their business....
2026-02-0128 min
The Private Practice Success Podcast60. Salutogenesis: In Treatment & In BusinessIn Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base. Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms' and how aiming for true wellbeing creates better outcomes, stronger retention, and a more sustainable, fulfilling business. ...
2026-01-2547 min
The Private Practice Success Podcast59. Delivering a 10/10 Client SessionIn Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time.This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently. In a market where competition is increasing and tech and AI are becoming more common, the quality of the human experience that gets delivered in-session is becoming one of the biggest differentiators your practice will have.In this Episode, you wil...
2026-01-1848 min
The Private Practice Success Podcast58. Busting the 10 Biggest Myths about Group Private Practice - PART 2In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice.If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works.Gerda unpacks the beliefs that keep capable clinicians playing small, choosing “safe” options that quietly cap their growth, and hesitating because of fear, imposter syndrome, or the judgment of others...
2026-01-1437 min
The Private Practice Success Podcast57. Busting the 10 Biggest Myths about Group Private Practice - PART 1In Episode 57, Gerda busts the first 5 of the 10 Biggest Myths about Group Private Practice.Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout.If you’ve ever considered building a group practice (or you’re already in one and quietly thinking, what the hell have I done?) then this episode will help you separate myth from reality. Gerda shares what she knows to be true after running her own two grou...
2026-01-1154 min
The Private Practice Success Podcast56. 3 Reasons Your Team Sucks (and it's not what you think)In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks!With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led. This episode is an important invitation to look in the mirror, take ownership, and fix the real cause of underperformance, so you can build a team that’s aligned, accountable, and genuinely enjoyable...
2025-12-2138 min
The Private Practice Success Podcast55. Three Reasons Why you will Never have a Self-Running PracticeIn Episode 55, Gerda gets real about what’s holding so many practice owners back from building the self-running business they dream of. With her signature honesty and a dose of tough love, she unpacks the three big reasons most practice owners never achieve true freedom and why it’s not about working harder, hiring more, or just wishing things were different.Gerda shares her own journey to a self-running practice and explains what it actually takes to step away from the day-to-day - without everything falling apart.In this Episode, you will learn...
2025-12-1455 min
The Private Practice Success Podcast54. How Smart Practice Owners Plan their Year & Why They do it in JanuaryIn Episode 54, Gerda reveals why January - not December - is the secret weapon for smart, sustainable business planning in private practice. She shares her own experience of ditching frazzled “December brain” for the clarity and creativity that only a well-rested January can bring.You’ll discover why most practice owners start the year already behind, how reaction mode keeps you stuck, and why planning all by yourself rarely works. Instead, Gerda recommends and unpacks the power of a facilitated, intentional planning process - one that’s realistic, energising, and designed for the unique rhythms of allied health.
2025-12-0730 min
The Private Practice Success Podcast53. Private Practice for DummiesIn Episode 53, Gerda strips private practice back to basics and reminds us that simplicity is often the secret to success. Inspired by the iconic “For Dummies” series, Gerda uses humour and real talk to break down what actually matters in running a thriving group practice (no complicated jargon or overwhelming checklists required).You’ll discover the three essential elements every private practice needs, how they work together, and what goes wrong when you neglect any one of them. Plus, she shares the three behaviours that separate sustainable, successful practices from those stuck on the hams...
2025-11-3041 min
The Private Practice Success Podcast52. 3 Reasons Why Your Diary is Still Not FullIn Episode 52, Gerda unpacks the three core reasons why your diary is still not full and why “just do more marketing” is almost never the whole answer. Whether you run a solo practice or a growing group practice, empty appointment slots create stress, cash flow pressure, and, over time, burnout. This episode is all about diagnosing the real problems, so you can finally fix them.More specifically, Gerda walks you through the full client journey - from enquiries, to front desk conversations, to clinical engagement - and shows you exactly where the “leaks” usually are. You’ll le...
2025-11-2338 min
The Private Practice Success Podcast51. Proper Business Planning: The Allied Health WayIn episode 51, Gerda dives into one of her favourite and most transformative topics, being how proper business planning, done the allied health way, sets thriving practice owners apart from those stuck in constant catch-up mode. Gerda unpacks why generic planning systems just don’t work for the realities of private practice, and shares a practical, values-driven approach that brings calm, clarity, and momentum to your business.You’ll hear why planning isn’t just about pretty to-do lists or new diaries, but a true leadership skill that anchors your vision, keeps you aligned, and helps you nav...
2025-11-1630 min
The Private Practice Success Podcast50. The 3 Hardest Things I've Ever had to Do in my Private PracticeIn Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments. Whether you’re facing a tough call in your own business or just need reassurance that you’re...
2025-11-0942 min
The Private Practice Success Podcast49. The REAL Reason your Cash Flow SucksIn episode 49, Gerda gets brutally honest about one of the most painful topics for private practice owners: cash flow. Drawing on her own practice owner experience and countless client stories, Gerda reveals the three biggest reasons why so many allied health businesses are struggling to keep money in the bank and why the usual “quick fixes” just don’t work.This episode isn’t about surface-level tips or empty motivation. Gerda dives deep into the real mistakes that drain your finances AND your confidence. This episode will have you walking away with a reality c...
2025-10-2639 min
The Private Practice Success Podcast48. 3 Actions to Transform your Practice before Year's EndIn episode 48, Gerda delivers a motivating call to action for private practice owners who want to finish the year strong - no matter how challenging 2025 has felt thus far. Gerda reminds you that the last stretch of the year is where real transformation happens and shares three practical, high-impact strategies to help you regain momentum, boost your cash flow, and set your business up for a powerful start to the new year.With her signature blend of empathy and accountability, Gerda encourages you to move beyond ‘waiting for January’ and take ownership of your role as a...
2025-10-1232 min
The Private Practice Success Podcast47. No Time, No Cash Flow: The Excuses Blocking your SuccessIn episode 47, Gerda gets real about the most common excuses that hold group practice owners back from the business growth and freedom they truly deserve. Drawing on years of candid conversations with fellow allied health business owners, she unpacks not only the surface-level reasons like “no time” and “no cash flow” but also digs deeper into the underlying barriers blocking success.With her trademark blend of empathy and tough love, Gerda challenges you to reflect on what’s really stopping you from investing in your business and yourself. Whether you’re stuck at a plateau, ove...
2025-10-0554 min
The Private Practice Success Podcast46. The Rapid Refill: 3 Simple Strategies to get Booked OutIn episode 46, Gerda shares three simple, high-impact strategies to quickly fill open appointments - without slipping into '911 marketing'.You’ll learn how to pair consistent, foundational marketing with smart, rapid-response tactics that protect your margins, support your team’s billables, and get clients the care they need now.Gerda breaks down exactly how to run an effective client recall, reactivate current but inactive clients, and strategically shift bookings to weekly where appropriate - all with scripts, guardrails, and practical tips drawn from real-world implementation in her group practice.In this Episode, you...
2025-09-2848 min
The Private Practice Success Podcast45. The NDIS Debacle: My Take & Your Next StepsIn episode 45, Gerda shares a candid, practical take on the current NDIS landscape as well as her take as to the right next steps to future proof your practice.From inconsistent pricing and slashed travel allowances to the newly announced Thriving Kids Program, Gerda unpacks what’s changing, why so many providers feel exhausted and disillusioned, and how to make grounded decisions that protect your team, clients, and business.Drawing on years of working with NDIS and non-NDIS practices, Gerda offers a clear-eyed path forward allowing practice owners to reduce their over-reliance on third-party payers, an...
2025-09-2140 min
The Private Practice Success Podcast44. A Crash Course in THE NEW Contractor ArrangementsIn episode 44, Gerda delivers a timely and practical crash course on the new contractor arrangements every allied health group practice owner needs to understand. With legislative changes and ATO crackdowns reshaping the way practices can engage independent contractors, Gerda breaks down what’s out, what’s in, and how to protect your business from costly compliance mistakes.Drawing on her own hard-won experience (and months of legal consultation), Gerda shares the five biggest shifts in contractor managements, common pitfalls to avoid, and actionable steps to keep your practice compliant, without losing your sanity. Whether you’re considering a hybr...
2025-09-1431 min
The Private Practice Success Podcast43. What is a Realistic Profit Margin in Allied Health Private Practice?In episode 43, Gerda dives into one of the most misunderstood (and often controversial) topics in allied health private practice: Profit Margins. With honesty and practical insight, Gerda unpacks why talking about money isn’t just important for your business, but absolutely essential for your ability to help more people, build a sustainable team, and create long-term impact.From defining what a profit margin actually is, to explaining why percentages matter more than dollar amounts, Gerda walks you through the benchmarks, realities, and mindset shifts every practice owner needs to understand. You’ll learn how to...
2025-09-0738 min
The Private Practice Success Podcast42. The 2025 Business Intensive DebriefIn episode 42, Gerda takes you behind the scenes of the Private Practice Success Academy’s Annual Business Intensive - a transformative two-and-a-half-day event designed to empower practice owners to elevate their business, build meaningful connections, and achieve lasting growth.This episode is packed with practical insights and honest stories about what it really takes to run (and enjoy!) a thriving private practice. Plus, Gerda shares the magic of community, celebration and, yes, a little bit of well-deserved “mucking around.”In this Episode, you will learn (amongst others):Why having a clear, documented organi...
2025-08-3138 min
The Private Practice Success Podcast41. What Makes Your Practice Different?In episode 41, Gerda challenges you to dig deep and truly answer one of the most important questions for any private practice owner: What makes your practice different? With more allied health businesses entering the market than ever before - and competition for clients and talent at an all-time high - having a clear point of differentiation isn’t just a nice to have, it’s essential for survival and growth.In this Episode, you will learn (among others):Why the allied health marketplace is more competitive than ever and what that means for y...
2025-08-0331 min
The Private Practice Success Podcast40. The Ideal Practice Owner DiaryIn episode 40, Gerda dives into one of the most common questions from private practice owners: What should your practice owner diary (or calendar) look like in order to shift from just surviving to thriving?Drawing on her own love-hate relationship with scheduling, Gerda unpacks the real-life challenges of balancing productivity, boundaries, and freedom as a business owner.You’ll learn why the “ideal diary” isn’t about cramming in more, but about building a sustainable rhythm that supports your values, your team, and your wellbeing.Gerda shares her practical framework for designing your week, in...
2025-07-2737 min
The Private Practice Success Podcast39. 10 Reasons why you are Failing to Grow your Private PracticeIn episode 39 of the Private Practice Success Podcast, Gerda tackles the tough topic of failure - what it really means, why it happens, and how to turn it into your greatest opportunity for growth. If you’ve ever felt stuck, frustrated, or like you’re spinning your wheels trying to scale your practice, this episode is your reality check and roadmap rolled into one.In this Episode, you will learn (among others):The top ten traps that keep private practices stuck - including financial blind spots, over-reliance on one revenue stream, and letti...
2025-07-1357 min
The Private Practice Success Podcast38. How to Spot & Plug Leaks in your Practice's Cash FlowIn episode 38, Gerda tackles one of the most pressing challenges facing private practice owners in 2025: Cash Flow. With rising expenses, changes in client spending habits, and economic contraction, it’s never been more important to keep a close eye on where your money is going and where it might be slipping through the cracks.Drawing on real-world examples and her extensive experience supporting allied health businesses, Gerda walks you through the three most common 'cash flow leaks' she sees in group practices, and shares practical strategies to help you spot and plug them before they bec...
2025-07-0641 min
The Private Practice Success Podcast37. 5 Time-Management Hacks for Busy Practice OwnersIn episode 37, Gerda shares her five best time management hacks designed specifically for busy practice owners. Drawing from her own experience as a group practice owner, allied health business consultant, and mum to three kids, Gerda goes beyond the basics to deliver practical, behavioural strategies that can help you reclaim your time, reduce overwhelm, and create more space for the things you love - both in and out of your business.With her trademark relatable anecdotes, Gerda reveals how these hacks have helped her achieve greater balance and impact, while still leaving time for Netflix, b...
2025-06-2942 min
The Private Practice Success Podcast36. Your Mid-Year Check-Up: Are you on track with your 2025 Goals?In this episode of the Private Practice Success Podcast, Gerda guides you through a practical but empowering mid-year check-up for your private practice. We are 6 months into 2025, which means it is time to pause, reflect, and honestly assess how you and your business are tracking against the goals you set back in January. Whether you’re on-track or feeling a bit off course, this episode will help you get clarity, regain focus, and set yourself up for a strong finish to the year.In this Episode, you will learn (among others):Ho...
2025-06-2230 min
The Private Practice Success Podcast35. Behind The Scenes of June 2025In episode 35, Gerda invites you behind the scenes for a candid look at what’s happening in her very own group private practice and coaching business for the month of June 2025.Hear the real-time insights, challenges, and wins as you gain an insider view on the strategies, decision and lessons shaping Gerda's own business decision.This month’s update covers topics from contractor management and employee recruitment breakthroughs to marketing pivots and exciting new projects - plus a major announcement about expanding mental health services to a regional community.In this Episode, you...
2025-06-1550 min
The Private Practice Success Podcast34. 12 Website Must-Haves for Your Allied Health BusinessIn episode 34, Gerda shares her ultimate checklist for transforming your website into a powerful, client-attracting asset. Drawing on years of hands-on experience and real-life examples, Gerda explains why your website is so much more than a digital brochure. She’ll walk you through practical, actionable strategies to ensure your site is welcoming, trustworthy, and designed to convert visitors into clients. Plus, you’ll hear tips for keeping your site up-to-date and compliant, and how to make it easier for clients and referrers to connect with you.In this Episode, you will learn (among...
2025-06-0838 min
The Private Practice Success Podcast33. Inbound VS Outbound Marketing: Achieving the Right BalanceIn this episode of the Private Practice Success Podcast, Gerda unpacks the essential differences between inbound and outbound marketing for allied health private practices. More specifically, Gerda explains why mastering both approaches is key to building lasting referral relationships, attracting new clients, and ensuring a steady, predictable flow of enquiries, no matter the season your practice is in.In this Episode, you will learn (among others):The core differences between inbound and outbound marketing and why both matter for your practice’s sustainability.How to nurture existing relationships with referrers, current clients, and...
2025-05-2535 min
The Private Practice Success Podcast32. Why Being a High Achiever is Holding You BackIn Episode 32, Gerda unpacks a game-changing concept for private practice owners, as she explores the traits that differentiate High Achievers from High Performers. Drawing from her personal experience and research, Gerda explains that although a High Achiever mindset and functioning is essential for excelling at university and launching your practice, it can and in fact will create barriers towards fully stepping into a visionary leadership role.In this Episode, you will learn (among others):The key differences between High Achievers and High Performers.Why High Achiever mode may be keeping you stuck i...
2025-05-1834 min
The Private Practice Success Podcast31. Tax Planning Made Easy: The Why, What & HowIn Episode 31, Gerda takes the fear and confusion out of tax planning and transforms it into an empowering process for private practice owners. Sharing her personal experiences, Gerda walks you through how tax planning can provide clarity, drive strategic decisions, and set your business up for long-term success.In this Episode, you will learn (amongst others):Why tax planning meetings are more than just a compliance exercise.The 3 key benefits of tax planning.The 6 essential numbers you need to track as part of your tax planning.Simple yet effective steps to prepare f...
2025-05-1142 min
The Private Practice Success Podcast30. Master the Margins that MatterJoin Gerda for Episode 30 of the Private Practice Success Podcast, as she breaks down 3 critical financial margins that every practice owner needs to know if they want to build a long-term sustainable and profitable business. With her practical and empowering approach, Gerda clearly explains why these margins matter, allowing you to identify critical gaps in your business model.In this Episode, you will learn (among others):The 3 margins that you absolutely must pay attention to in order to create a sellable business.The consequences of ignoring these margins within your business.The g...
2025-05-0457 min
The Private Practice Success Podcast29. 30 Clients a Week in School HoursIn Episode 29 of the Private Practice Success Podcast, Gerda tackles the delicate balance between setting achievable clinical KPIs whilst simultaneously safeguarding your team from burnout. Gerda offers practical strategies to help practice owners establish sustainable billable hour targets that support both business success and clinician well-being. This episode is a must-listen for anyone striving to build a thriving practice without compromising on care or team morale.In this Episode, you will learn (amongst others):Why setting clear and balanced KPIs for your clinical team is essential for business survival.The three critical f...
2025-04-2751 min
The Private Practice Success Podcast28. The Stages of Practice Owner DevelopmentIn this episode of the Private Practice Success Podcast, Gerda shifts the focus inward to explore you - the practice owner behind the business. This episode dives into the personal growth journey that accompanies building and leading a private practice, introducing the Four Stages of Practice Owner Development. Gerda offers insights into how your evolution as a Clinician, Business Owner, CEO, and Impact-Entrepreneur shapes the success of your practice and your ability to create a meaningful impact.In this Episode, you will learn (among others):The key differences between the gr...
2025-04-2028 min
The Private Practice Success Podcast27. How to Sleigh your OverwhelmIn this episode of the Private Practice Success Podcast, Gerda tackles the universal challenge faced by private practice owners being....Overwhelm due to a lack of time.Join Gerda in this important discussion as she dives deep into the difference between stress and overwhelm, why overwhelm is so pervasive, and how it can paralyse even the most capable practice owner.In this Episode, you will learn:The key differences between stress and overwhelm and why it matters.How to break free from the cycle of overwhelm.Three practical strategies to...
2025-04-1350 min
The Private Practice Success Podcast26. Stop Doing These 3 Things if you want to Grow your PracticeIn Episode 26 of the Private Practice Success Podcast, Gerda puts on her “bossy boots” to share three critical things you need to STOP doing if you’re serious about growing your private practice. These common habits might be holding you back from achieving the business growth and freedom you desire. Gerda breaks down why these behaviours are counterproductive and provides empowering advice to help you shift gears and focus on what truly matters.In this Episode, you will learn (among others):Why spending money on irrelevant marketing strategies is hurting your growth.How doi...
2025-04-0637 min
The Private Practice Success Podcast25. 5 Mistakes to Avoid when Hiring a Principal ClinicianIn Episode 25 of the Private Practice Success Podcast, Gerda dives into a pivotal topic for advanced practice owners - hiring your first Principal Clinician. Drawing from her many years of experience and lessons learned through trial and error, Gerda shares the 5 most common mistakes practice owners make when hiring for this critical leadership role.In this Episode, you will learn (among others):The critical mindset shift needed before hiring your Principal Clinician.The top 5 reasons why this hire often goes wrong to the detriment of both the incumbent and the business owner. Wh...
2025-03-3039 min
The Private Practice Success Podcast24. Dealing with Rejection as a Practice OwnerIn this episode of the Private Practice Success Podcast, Gerda explores one of the most challenging yet inevitable aspects of running a private practice - dealing with rejection. From recruitment struggles to unexpected resignations, Gerda unpacks the common scenarios where rejection occurs and the emotional and business consequences it can bring. She also shares practical strategies to process rejection, maintain boundaries, and keep moving forward with confidence and clarity.In this Episode, you will learn (amongst others):Common forms of rejection private practice owners face and their impact.How to process rejection w...
2025-03-2334 min
The Private Practice Success Podcast23. Over-Servicing in Private PracticeIn Episode 23 of the Private Practice Success Podcast, Gerda tackles the sensitive and often misunderstood topic of over-servicing and under-servicing in private practice. With her signature clarity and insight, Gerda defines these concepts, explores their causes, and highlights their ethical and practical implications for clinicians, clients, and businesses.In this Episode, you will learn (among others):The definitions of over-servicing and under-servicing in allied health.Key factors contributing to both over-servicing and under-servicing.The risks these practices pose to client outcomes, clinician integrity, and industry trust.How to achieve the right balance o...
2025-03-1640 min
The Private Practice Success Podcast22. 5 Reporting Habits for Abundant ReferralsIn this episode of the Private Practice Success Podcast, Gerda dives into the often-overlooked yet vital topic of reporting habits and their direct impact on generating abundant referrals. Drawing from her years of experience as a group private practice owner, Gerda shares practical insights and actionable strategies to help you elevate your reporting practices and strengthen relationships with referrers.In this Episode, you will learn (amongst others):The five key reporting habits that lead to consistent referrals.How timely and clear communication builds trust with referrers.The importance of understanding referrer preferences for effective...
2025-03-0933 min
The Private Practice Success Podcast21. What's Best for You: Business Consulting, Coaching or Mentoring?In today's episode of the Private Practice Success Podcast, Gerda explores the crucial differences between business consulting, coaching, and mentoring, with the aim of empowering practice owners to identify the right support for their specific stage of business, individual challenges, resource availability and personal preferences.In this Episode, you will learn (among others):The key distinctions between consulting, coaching, and mentoring.How to align your support needs with your business stage (Start-Up, Growth, or Maturity).The importance of choosing the right type of guidance for specific challenges and goals.Practical tips for maximising the...
2025-03-0244 min
The Private Practice Success Podcast20. Waitlists: To Have or Have Not...?In today's episode of The Private Practice Success Podcast, Gerda tackles the age-old question that every private practice owner will wrestle with at some point in time and that is whether to have or not have a waitlist.Join Gerda as she dives into the pros and cons of maintaining a waitlist, drawing from her extensive experience as a group practice owner and business consultant to allied health professionals.In this Episode, you will learn (among others):When, how & why to have a waitlist, as it applies to both solo and group...
2025-02-2339 min
The Private Practice Success Podcast19. The 5 Levels of Private Practice DevelopmentIn today's episode of the Private Practice Success Podcast, Gerda delves into the 5 Levels of Private Practice Development - a framework designed to guide practice owners through the various stages of business growth and expansion. Drawing on insights from over a decade of working with psychology and allied health group practice owners, Gerda provides a comprehensive overview on how understanding these levels informs strategic and tactical decision-making.In this Episode, you will learn (among others):The significance of identifying your current Level of Private Practice DevelopmentHow benchmarking your practice can guide business g...
2025-02-1642 min
The Private Practice Success Podcast18. How to Reduce your Clinical Hours as the Practice OwnerIn this episode of the Private Practice Success Podcast, Gerda explores the crucial transition of reducing clinical hours as a practice owner in order to focus on business growth and leadership. More specifically it delves into finding the balance between clinical work and the responsibilities of running a group private practice, and doing so in an ethics and values-aligned manner.In this Episode, you'll learn (amongst others):Why and when practice owners should consider reducing their clinical hours.The importance of balancing clinical duties with leadership responsibilities.Strategies for communicating changes to clients in...
2025-02-0936 min
The Private Practice Success Podcast17. Motherhood & Business Ownership: The Guilt We Don't Talk AboutIn today's episode of the Private Practice Success Podcast, Gerda takes a step back from strategy and dives into the personal journey of being a business owner. Join her as she shares candid reflections on the emotional struggles and triumphs that come with balancing business ownership and family life. From moments of overwhelming guilt to finally finding contentment, this episode is a heartfelt exploration of the human side of female business ownership.In this Episode, you'll discover (amongst others):The emotional challenges of juggling professional responsibilities with family life.Personal stories on o...
2025-02-0228 min
The Private Practice Success Podcast16. Mastering Conversion Rates: Setting the Right Targets for Your Front Desk TeamIn this episode of the Private Practice Success Podcast, Gerda addresses a common challenge faced by practice owners: Setting the right Conversion Rate Targets for your Front Desk Team. Prompted by a recent discussion in her Facebook group, Gerda provides expert insights into what conversion rates mean for your practice and how to effectively manage them to ensure sustained growth and efficiency.In this Episode, you'll learn (amongst others):The definition and importance of conversion rates in private practice.How conversion rates impact cost of client acquisition and practice efficiency.Key variables...
2025-01-2643 min
The Private Practice Success Podcast15. What is the Best Platform for Recruiting Clinicians?In this episode of the Private Practice Success Podcast, Gerda answers the frequently asked question: What is the best platform to use when recruiting clinicians?Join Gerda as she unpacks the critical elements that go into selecting the best platforms for reaching top-tier candidates. If you’ve been wondering how to enhance your recruitment process and attract the right talent, this episode is your go-to guide.In this Episode, you'll learn (amongst others):Why the platform choice matters less than the quality of your job ad.How to choose between SEEK, Indeed, an...
2025-01-1935 min
The Private Practice Success Podcast14: The 3 Business Pillars for Private Practice SuccessIn this episode of the Private Practice Success Podcast, Gerda Muller explores the foundational business pillars essential for creating a long-term, sustainable, and successful private practice. Whether you're just starting out or looking to refine your practice, these insights will guide you on your journey.In this Episode, you'll learn (amongst others):The three key business pillars for growing an allied health private practice.The three essential elements within each pillar that drives business outcomes.The nuances of balancing marketing, diary management, and customer service to drive client acquisition and retention.The significance of...
2025-01-1219 min
The Private Practice Success Podcast13: Cull the January Lull of Revenue, Cash-Flow & ProductivityIn this episode of the Private Practice Success Podcast, Gerda Muller tackles the common challenges of the 'January lull' within revenue, cash-flow, profitability and productivity faced by allied health private practice owners. Discover actionable strategies to manage cash flow, maintain productivity, and ensure a successful start to the new year.In this Episode, you'll learn (amongst others):How to identify and address cash-flow issues specific to January.The importance of pre-planning annual leave and managing clinician availability.Strategies to optimise client attendance and reduce cancellations.Proactive and reactive approaches to maintaining steady revenue.Strategies...
2025-01-0530 min
The Private Practice Success Podcast12: 10 Rules for Business in 2025In this insightful episode of the Private Practice Success Podcast, Gerda Muller shares the 10 Rules for Business that guide her leadership team at her group private practice. Discover how these rules can help you make heart-centered, effective decisions that align with your values and business goals.In this Episode, you'll learn (amongst others):How to balance heart-centered decision-making and empathy with effective leadership in a private practice setting.Five of Gerda's top business rules, to guide decision-making and prevent burnout.The use of business rules as a framework to model professional confidence and consistency...
2025-01-0124 min
The Private Practice Success Podcast11: Greatest Hits of 2024 in Private PracticeAs we wrap up 2024, join Gerda in this special episode of the Private Practice Success Podcast as she reflects on the year's greatest hits. In this Episode, you'll learn (amongst others):Business Milestones achieved in Private Practice Success Australia. Behind the Scenes Projects in The Psych Professionals. Biggest Allied Health Private Practice Trends & Impacts of 2024. Personal Celebrations & the Importance of Support.Tune in as Gerda shares her personal and professional journey throughout 2024, offering inspiration and guidance for practice owners as they prepare for the year ahead. Whether you're reflecting on your...
2024-12-291h 01
The Private Practice Success Podcast10: 7 Pitfalls of Growing to FastIs your private practice experiencing rapid growth? While expansion can be exhilarating, it comes with its own set of challenges. In this episode, Gerda Muller explores the seven pitfalls of growing too fast and shares her personal experiences to help you navigate these challenges effectively.In this Episode, you'll learn (amongst others):The 7 common pitfalls that accompany rapid business growth in private practice.How leadership and team exhaustion can impact your practice.The importance of maintaining strong hiring practices and cash flow management.Strategies to avoid over-capitalization and missed opportunities.The critical role of...
2024-12-2541 min
The Private Practice Success Podcast9: Dealing with the Stress of Running a BusinessJoin Gerda as she shares her personal experiences and insights on dealing with the stress of private practice. Discover how to build resilience and create a support system that empowers you to thrive in your role as a practice owner. Whether you're a solo practitioner or managing a team, this episode provides valuable guidance to help you navigate the complexities of business ownership with confidence.What You'll Learn:Common stressors in private practice and how to manage them.Strategies for maintaining emotional regulation amidst business challenges.How to build a support system for sustained...
2024-12-2233 min
The Private Practice Success Podcast8. The Down-Fall of Private PracticeWith industry voices forecasting a shift in practice sustainability, Gerda explores the challenges and opportunities that lie ahead.Importantly, she discusses how to adapt and innovate to ensure your practice not only survives but thrives in a changing landscape. Whether you're a solo practitioner or managing a group practice, this episode offers valuable insights to help you stay ahead of the curve.What You'll Learn:The current predictions about the future of private practice and their implications.How practice size may influence long-term sustainability and success.The importance of innovation and adaptation...
2024-12-1828 min
The Private Practice Success Podcast7: Should you Out-Source your Social Media Marketing?Are you overwhelmed by the demands of social media marketing for your practice? In this insightful episode, Gerda explores the pros and cons of outsourcing your social media marketing. Discover whether handing over this responsibility could be the right move for your practice, or if keeping it in-house might serve you better.What You'll Learn:Common pain points that lead practice owners to consider outsourcing.The essential purposes of social media marketing for private practices.How to determine if outsourcing is the right choice for your business.Key elements needed for successful social media...
2024-12-1527 min