Shows
SEOLeverage - The SEO Podcast for Online Business OwnersDigital PR in the Age of AI: How Mentions Drive Visibility with Natalie SevertIn episode 144 of the SEOLeverage Podcast, Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journalists, the process of reverse engineering PR campaigns, and the significance of frequency and budgeting in digital PR efforts. The conversation also highlights the need to manage expectations and leverage social media platforms to enhance brand visibility. Key Takeaways Earned media is crucial for brand visibility. Building relationships with journalists is key. Start with smaller publications to build credibility.
2026-02-0229 min
SEOLeverage - The SEO Podcast for Online Business OwnersNavigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg MerrileesIn episode 143 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the evolving landscape of website design, particularly in the context of e-commerce. They explore the integration of AI in website development, the importance of understanding client needs, and the best practices for designing effective product pages. The discussion also highlights the significance of personalization and the need for continuous improvement in website design to enhance user experience and conversion rates. Key Takeaways: AI tools can help new businesses quickly establish an online presence. Established businesses should not replace their...
2025-11-1331 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina RajzerIn this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells. 💡 Kristina explains why personal branding often outweighs corporate branding, especially for small and medium-sized businesses. From her years of experience helping founders and companies communicate with clarity and purpose, she reveals how branding is more than just a logo or a color palette — it's your company's soul and long-term strategy. 🎯 Topics covered: The difference between corporate vs. personal branding — and how they wor...
2025-06-0643 min
SEOLeverage - The SEO Podcast for Online Business Owners141 - What AI Thinks About You — Dixon Jones Reveals What ChatGPT Really Knows About Your BrandIn this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, they explore how search engine optimization has evolved beyond rankings and backlinks — into a world where LLMs (Large Language Models) like ChatGPT and Gemini are shaping brand perception, traffic flow, and user journeys in real time. You'll discover: Why mentions without links now influence AI more than traditional SEO signals How your brand could be misrepresented — or even misunderstood — by AI to...
2025-05-3046 min
SEOLeverage - The SEO Podcast for Online Business Owners140 - Inside 90 Day Korean's Epic SEO Comeback – with Founder Joseph ArmstrongIn this episode of the SEOLeverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight. Joseph shares the raw reality of what happened during a devastating Google core update in 2019, how it put his entire business at risk, and how the SEO Leverage team helped turn things around — fast. Within just three weeks, the site had fully recovered, and from there, it doubled its traffic and increased conversions. But this episode is more than just a recovery story. Yo...
2025-05-1947 min
SEOLeverage - The SEO Podcast for Online Business OwnersAmazon Partnerships with Nick PenevIn episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing. This episode covers:...
2025-01-0251 min
SEOLeverage - The SEO Podcast for Online Business OwnersYour AI Clone is Ready with Joe FierIn episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of AI and how it transforms the way you live and work. Can you imagine having an AI clone of yourself that can answer questions, write content, and even talk to people on the phone?
2024-12-131h 07
SEOLeverage - The SEO Podcast for Online Business Owners136 - Custom GPTsIn Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly explain tasks. Mellak emphasizes the ease of setting up these custom tools using the premium version of ChatGPT, making them invaluable for tasks like LinkedIn post creation or content optimization. Mellak discusses the strategic advantage...
2024-12-0205 min
SEOLeverage - The SEO Podcast for Online Business OwnersFind Your Buyers Where They AreIn episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In today's episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.
2024-09-2710 min
SEOLeverage - The SEO Podcast for Online Business OwnersThe SEO Value ChainIn episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors. In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve...
2024-09-0606 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Grow a 7 Figure Business with Mario PeshevIn episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you're aiming to grow your digital business, the actionable advice in this episode is a must-listen for success. In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing t...
2024-08-2351 min
SEOLeverage - The SEO Podcast for Online Business OwnersHit by a Google Update?In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ranking recovery. Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update...
2024-08-1607 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Sell Your Business with Jonathan BakerIn episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan's practical tips make the complex process of acquisitions easier to understand. A successful exit strategy is essential for business owners considering selling their firms. In today's episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions.
2024-07-1931 min
SEOLeverage - The SEO Podcast for Online Business OwnersRanking High on Google is SimpleIn episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques. Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO a...
2024-07-1211 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhy a Focus on One Platform Is Bad AdviceIn episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and platforms, and the benefits of using forums like Reddit to enhance brand recognition. AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being...
2024-07-0509 min
SEOLeverage - The SEO Podcast for Online Business OwnersThe Future of AI with Tim WarrenIn episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions. In today's episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes...
2024-06-2851 min
SEOLeverage - The SEO Podcast for Online Business OwnersOmnipresence and SEOIn episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing, the role of AI, and the need for tailored content for different platforms. In today's episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it's not enough just to be all over the internet, but to place your...
2024-06-1410 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Sell Your Course with Nicki KrawczykIn episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales approach, emphasizing continuous improvement, and building long-term client relationships. In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicki sh...
2024-06-0735 min
SEOLeverage - The SEO Podcast for Online Business OwnersDashboard with FeliksIn episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboards to aid in monitoring and improving business performance. Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode...
2024-05-1040 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhat Does AI Think About You?In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer preferences. In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the...
2024-05-0308 min
SEOLeverage - The SEO Podcast for Online Business OwnersOnline Reputation and AIIn episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such as managing brand mentions and ensuring accurate information is prominent in search results. Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must...
2024-04-2609 min
SEOLeverage - The SEO Podcast for Online Business OwnersGratitude with Kevin MonroeIn episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand and value employees' needs and emotions. In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed...
2024-03-1534 min
SEOLeverage - The SEO Podcast for Online Business OwnersThe SEOLeverage Team SetupIn episode 121 of the SEOLeverage Podcast, Gert Mellak introduces his team and details their roles in providing comprehensive SEO services. He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategy implementation, highlighting how each team's efforts contribute to achieving client goals. In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With e...
2024-01-1210 min
SEOLeverage - The SEO Podcast for Online Business OwnersPractical AI Tools and Actual Use Cases with Joe FierIn episode 120 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT for structuring content, Castmagic for podcast production, and Riverside.fm for high-quality recordings. The episode also covers predictions for the AI tool market and emphasizes focusing on specific needs rather than getting overwhelmed by the abundance of options. In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The...
2023-12-2248 min
SEOLeverage - The SEO Podcast for Online Business OwnersOutsourcing Your CMO for Explosive Growth with Anfernee ChansamoothIn episode 119 of the SEOLeverage podcast, Gert Mellak and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small to medium-sized ones, might opt for a fractional CMO over a full-time hire, the strategic advantages this role offers, and how to assess the right fit for your company. They also explore the cost-effectiveness and ROI potential of such an arrangement. After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief...
2023-12-1537 min
SEOLeverage - The SEO Podcast for Online Business OwnersContent Marketing and AI with Katrina McKinnonIn episode 118 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon explore the intersection of content marketing and artificial intelligence (AI), particularly focusing on tools like ChatGPT. They discuss the advantages and limitations of using AI in content creation, the importance of maintaining authenticity, and how to effectively integrate AI into SEO strategies without compromising quality. In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for...
2023-12-0832 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Work With a Marketing Agency with Stevie BrownIn episode 117 of the SEOLeverage Podcast, Gert Mellak and Stevie V. Brown discuss the benefits of working with a marketing agency. They cover the importance of commitment, accountability, realistic expectations, and engagement in the marketing process. The episode also compares in-house marketing versus outsourcing and offers tips for choosing the right agency for your business needs. Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though...
2023-12-0143 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Best Prepare for SGEIn episode 116 of the SEOLeverage Podcast, Gert Mellak explores the implications of Google's Search Generative Experience (SGE) on SEO. He discusses how businesses can prepare by creating high-quality, easily understandable content, maintaining brand reputation, and actively managing online information. The episode highlights the potential impact of SGE on search behavior and ad revenue. Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads.
2023-11-2409 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Build a Team for Search Marketing in AI Times with Wil ReynoldsIn episode 115 of the SEOLeverage Podcast, Gert Mellak and Wil Reynolds discuss building a successful search marketing team in the era of AI. They cover the challenges of rapid technological changes, the importance of integrating company culture and values, and effective hiring practices. The conversation emphasizes collaboration, innovation, and supporting employee growth. In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on...
2023-10-1337 min
SEOLeverage - The SEO Podcast for Online Business OwnersThe Top-Down FocusIn episode 114 of the SEOLeverage Podcast, Gert Mellak discusses the "top-down focus" approach to SEO, emphasizing the importance of placing key information at the top of web pages to align with user and search engine expectations. He uses the analogy of supermarkets placing products at eye level to explain content optimization strategies. In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation...
2023-10-0607 min
SEOLeverage - The SEO Podcast for Online Business OwnersGoogle Your Brand NameIn episode 113 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of managing your brand's online reputation by ensuring it appears prominently in Google search results. He discusses how to handle situations where competitors or negative content overshadow your brand, and the role of an SEO agency in optimizing brand presence. How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target...
2023-09-1506 min
SEOLeverage - The SEO Podcast for Online Business OwnersPodcasting for Profit Workflow with Joe FierIn episode 112 of the SEOLeverage Podcast, Joe Fier joins Gert Mellak to discuss effective strategies for monetizing podcasts. They cover building a podcast workflow that leads to profit, using guesting and sponsorships, and engaging audiences through various platforms. They also delve into using AI tools and building a community around audio-only content. Returning as the guest expert in this episode of the SEOLeverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for...
2023-08-2549 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO - Where to Start?In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting SEO audits. The episode also introduces the ERICA Framework for prioritizing SEO tasks. Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by...
2023-08-1808 min
SEOLeverage - The SEO Podcast for Online Business OwnersPodcast Monetization with Jeff MendelsonIn episode 110 of the SEOLeverage Podcast, Gert Mellak and Jeff Mendelson discuss strategies for podcast monetization, emphasizing the importance of understanding your "Why" behind podcasting. They explore the challenges of making money with podcasts, the significance of quality content, and using podcasts as networking tools. The conversation also covers pre-call and post-call stages, leveraging content, and making lasting impressions on your audience. When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to...
2023-08-1133 min
SEOLeverage - The SEO Podcast for Online Business OwnersPodcasting Strategy in the Age of AI with Joe FierIn episode 109 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss the evolving landscape of podcasting with the rise of AI tools. They explore how AI can enhance podcast production and post-production processes, maintaining the human connection while leveraging new technology. They also discuss strategic podcast guesting, the "Dream 100" strategy, and the importance of intentionality in podcasting. In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEOLeverage Podcast...
2023-08-0445 min
SEOLeverage - The SEO Podcast for Online Business OwnersCompelling Speaker Tips for Podcasters and Youtubers with John HennyIn episode 108 of the SEOLeverage Podcast, Gert Mellak and John Henny, a voice coach, share tips for podcasters and YouTubers to become more compelling speakers. They discuss the importance of using voice to connect emotionally with audiences, techniques to re-engage listeners, and the significance of audio in conveying emotion. They also explore the role of voice vibration and the benefits of voice training. This is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching...
2023-07-2826 min
SEOLeverage - The SEO Podcast for Online Business OwnersBrick and Mortar SEOIn episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google Business Profiles, and generating online reviews. The discussion also emphasizes creating localized content to enhance visibility and relevance in local markets. Local SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local...
2023-07-2106 min
SEOLeverage - The SEO Podcast for Online Business OwnersCross-Channel SEO with Stephan SpencerIn episode 106 of the SEOLeverage Podcast, Gert Mellak and Stephan Spencer discuss cross-channel SEO strategies, emphasizing the integration of various platforms to enhance website rankings. They delve into the use of AI in content creation, the ethical considerations, and the importance of maintaining human creativity. The conversation also touches on influencer marketing, link building, and optimizing content for different audiences. This conversation of Gert with Stephan Spencer in this episode is kind of different from other episodes because of the inspiration and soul included in it. Aside from Stephan Spencer's expertise in SEO, he delved deeper into...
2023-06-3042 min
SEOLeverage - The SEO Podcast for Online Business OwnersPaid Ads Funnels with Daniel PopeIn episode 105 of the SEOLeverage Podcast, Daniel Pope discusses effective strategies for optimizing paid ads funnels to enhance profitability. He covers the seven profit levers, including fixing pricing, eliminating unnecessary expenses, and leveraging other people's audiences (OPA). The conversation also highlights the importance of automated follow-ups, upselling, cross-selling, and building the right team. Making your business profitable can be as simple as using the seven basic levers, which a lot of business owners most often overlook and neglect to review. Often you need somebody from the outside looking in, because business owners are engrossed with the day-to-day...
2023-06-2344 min
SEOLeverage - The SEO Podcast for Online Business OwnersWho Is Stealing Your Traffic?In episode 104 of the SEOLeverage Podcast, Gert Mellak addresses how competitors can steal your website traffic, particularly through brand name searches. He explains strategies to combat this issue, such as online reputation management, optimizing search results, and pushing negative content down the rankings. The episode emphasizes the importance of understanding and protecting your brand's online presence. It's truly disheartening to discover that despite investing in paid advertisements to raise awareness for your brand, there are other competing brands out there who are directly siphoning off your traffic, rendering your investment futile. In terms of brand searches, users...
2023-06-1605 min
SEOLeverage - The SEO Podcast for Online Business OwnersStop Wasting Money on Paid AdsIn episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement. When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.
2023-06-0905 min
SEOLeverage - The SEO Podcast for Online Business OwnersWebsite Design and AI with Greg MerrileesIn episode 102 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees explore how AI is transforming website design. They discuss the benefits and limitations of AI tools like ChatGPT, addressing concerns about content quality and copyright issues. Merrilees outlines a three-step client process involving education, qualification, and demonstration to ensure effective communication and alignment. Greg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEOLeverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg...
2023-05-2637 min
SEOLeverage - The SEO Podcast for Online Business OwnersPodcast Monetization with Jeff MendelsonIn episode 101 of the SEOLeverage Podcast, Jeff Mendelson joins Gert Mellak to discuss podcast monetization strategies. They highlight the importance of understanding your podcast's purpose, building meaningful connections with guests, and leveraging short-form content for efficient information delivery. The conversation covers practical tips on contacting potential guests and maintaining audience engagement. Podcasting can be done solo, but the most amazing podcast episodes are when there are one-on-one conversations with industry experts and interesting people. It is beneficial to both the host and the guest to be able to bounce ideas off to more people which just makes t...
2023-05-1930 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEOLeverage Celebrates 100 Podcast EpisodesIn episode 100 of the SEOLeverage Podcast, Gert Mellak celebrates the podcast's milestone, sharing key insights and memorable moments from previous episodes. He reflects on expert interviews, discussing a wide range of topics, including SEO strategies, digital marketing trends, and business growth. This special episode acknowledges the podcast's journey and its impact on listeners. Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat. Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to t...
2023-05-1213 min
SEOLeverage - The SEO Podcast for Online Business OwnersSearch Intent MismatchIn episode 99 of the SEOLeverage Podcast, Gert Mellak discusses the issue of "search intent mismatch," where website content doesn't meet user expectations based on their search queries. He offers strategies for aligning content with user intent, improving SEO performance. This includes analyzing top-ranking pages and differentiating between informational and transactional content. Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better. There is what we call Search I...
2023-03-2404 min
SEOLeverage - The SEO Podcast for Online Business OwnersAutomation in Marketing with Thomas HelfrichIn episode 98 of the SEOLeverage Podcast, Gert Mellak and Thomas Helfrich discuss the role of automation in marketing. They explore how AI can enhance tasks like content creation and social media management, emphasizing that technology should complement rather than replace human effort. The episode also covers email marketing strategies and tools for automation. In this episode, Gert had a very informative conversation with Thomas Helfrich, the founder of instantlyrelevant.com, who believes that in order to convert trust and loyalty from customers, you need to deliver non-stop relevance. We hear so much about AI and how...
2023-03-0332 min
SEOLeverage - The SEO Podcast for Online Business OwnersLegal Tips for Online Businesses with Heather PearceIn episode 97 of the SEOLeverage Podcast, Gert Mellak and Heather Pearce Campbell discuss essential legal tips for online businesses. They cover topics like intellectual property protection, the importance of privacy policies, and legal considerations for online course creators. The episode emphasizes the need for proper legal frameworks to safeguard business interests. For content creators, coaches, writers or similar service-based businesses, Intellectual Property protection is, more often than not, neglected or they probably do not have first-hand information of its importance. Intellectual Property is your business and you need to protect it! The second piece that...
2023-02-2439 min
SEOLeverage - The SEO Podcast for Online Business OwnersAI Content Detection with Jonathan GillhamIn episode 96 of the SEOLeverage Podcast, Gert Mellak and Jonathan Gillham discuss AI content detection. They explore how to identify AI-generated content, the potential uses and limitations of AI in content creation, and the implications for SEO and digital marketing. They also talk about tools for detecting AI content and Google's role in managing this technology. Chat GPT has been the buzz these days because of its AI generated content creation technology. In today's episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of originality.ai, and heads a team of experts t...
2023-02-1728 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Run an Audio Summit with Anke HerrmannIn episode 95 of the SEOLeverage Podcast, Gert Mellak and Anke Hermann discuss the concept and execution of audio summits. They explore how this format differs from traditional video summits, offering flexibility and accessibility for participants. The episode covers technical requirements, promotion strategies, and the benefits of audio summits as lead magnets and networking tools. Have you heard about Audio Summits? If this is the first time you heard about it, you will be excited by this game changer format of having a summit or a conference from a totally different perspective. It does not require a commitment...
2023-02-1035 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhat is Content Design?In episode 94 of the SEOLeverage Podcast, Gert Mellak discusses the concept of content design, focusing on how to make content easily discoverable and engaging for users. The episode emphasizes aligning content with user search intent, effective presentation, and navigation strategies to enhance user experience. Before we can really appreciate Content Design, we need first to understand for what purpose we need it for. Content Design is necessary for discoverability of search users for their search intent. It is the primary intention why users are searching for something. It could just be simple data they are looking for o...
2023-02-0306 min
SEOLeverage - The SEO Podcast for Online Business OwnersCase Study: 80% Traffic Drop - Conversions RisingIn episode 93 of the SEOLeverage Podcast, Gert Mellak discusses a case study where a website's traffic dropped by 80%, yet conversions increased. The episode explores how focusing on relevant content and optimizing for quality over quantity can enhance user engagement and lead to better conversion rates. In this episode, we'll be discussing how our agency, SEOLeverage, helped a client increase their website conversions by dropping their traffic by 80%. Our client, a seven-figure company with a solid track record, had been experiencing a decline in conversions over the past 12 months. After analyzing their website, we discovered that the quality...
2023-01-2706 min
SEOLeverage - The SEO Podcast for Online Business OwnersChat GPT and SEOIn episode 92 of the SEOLeverage Podcast, Gert Mellak explores the use of ChatGPT in SEO. He discusses the benefits and limitations of AI-generated content, including potential issues with accuracy and authenticity. The episode also covers how to effectively incorporate ChatGPT into SEO strategies without relying solely on automated content creation. Are you tired of spending hours creating content for your website or blog? Look no further than Chat GPT, a cutting-edge artificial intelligence tool that can generate written content based on a simple prompt. In this episode, we'll explore the features of Chat G...
2023-01-2006 min
SEOLeverage - The SEO Podcast for Online Business OwnersIgnite your SEO (and pick a date)In episode 91 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of setting a specific date to start taking SEO seriously. He discusses strategies for consistently implementing SEO campaigns and the necessity of having clear, actionable steps for success. The episode encourages businesses to commit to their SEO efforts for long-term growth. The success of your SEO campaign depends on so many factors, for example your goals for your website. If you want lead generation, then probably focus your attention to conversion first. Along with this, you really need to be intentional and be consistent in creating a...
2023-01-1906 min
SEOLeverage - The SEO Podcast for Online Business OwnersThe Knowledge Panel and Brand SERPs in Google with Jason BarnardIn episode 90 of the SEOLeverage Podcast, Gert Mellak talks with Jason Barnard about Google's Knowledge Panel and Brand SERPs. They discuss the importance of accurately representing your brand online, the benefits of using schema markup, and strategies for optimizing brand visibility in search results. The conversation also covers the Kalicube process for building and managing Knowledge Panels. In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard. Jason is an author and he used to be known as the Blue Dog cartoon character in...
2022-10-0744 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Grow a SAAS With SEO with Kevin SahinIn episode 89 of the SEOLeverage Podcast, Gert Mellak and Kevin Sahin discuss strategies for growing a SaaS business using SEO. They explore the importance of content marketing, building backlinks, and understanding the unique needs of tech-savvy audiences. The conversation highlights the value of consistency and patience in achieving SEO success. Growing your SaaS business with SEO isn't a simple thing. It's not like you just push a button and you expect that the content you created will rank first immediately. It really does not happen overnight. It's really about bringing value, forging relationships, the goodwill you build wi...
2022-09-1638 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to write Helpful Content - with Katrina McKinnonIn episode 88 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon discuss how to create helpful content. They emphasize the importance of storytelling, visual elements, and clear, user-focused information. The episode covers strategies for increasing click-through rates, using testimonials, and effectively summarizing content to engage readers. When creating a content, you need to consider putting out visuals, those with elaborated images, perhaps including tables and the writer's profile, as well. You also would need a caption that says something about the picture and if you're selling something, what's the benefit of buying it, right? As K...
2022-09-0942 min
SEOLeverage - The SEO Podcast for Online Business OwnersGrow Your Online Course With the Right KeywordsIn episode 87 of the SEOLeverage Podcast, Gert Mellak discusses using the right keywords to grow your online course. He explains how to conduct effective keyword research, including choosing the right terms and avoiding keyword stuffing. The episode highlights the importance of understanding search intent and including clear calls to action to improve engagement and conversions. There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search. You just don't write whatever you like, but you need to prepare with the right k...
2022-09-0208 min
SEOLeverage - The SEO Podcast for Online Business OwnersDigging Deeper on Your NumbersIn episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as why visitors leave without converting and the difference between branded and non-branded traffic. The episode offers insights into refining conversion strategies based on detailed data analysis. If you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information? Actually, what is important is to look at the numbers of people dropping off in the middle of reading y...
2022-08-2609 min
SEOLeverage - The SEO Podcast for Online Business OwnersBranding and Emotional Intelligence with Christina AldanIn episode 85 of the SEOLeverage Podcast, Gert Mellak and Christina Aldan discuss the importance of branding and emotional intelligence. They explore how consistent messaging aligned with core values can enhance brand authenticity and connection with clients. The conversation also delves into using emotional intelligence in marketing strategies and maintaining mental health in business. Whether you are employed or a business owner, you have a brand, whether it is in the analog or digital form, you have a personal brand. It is really important that your messaging is consistent with your core values, that you are sensitive to...
2022-07-2243 min
SEOLeverage - The SEO Podcast for Online Business OwnersSoft ConversionsIn episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses tracking these interactions to better understand potential customer behavior, especially in e-commerce and lead generation contexts. A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can...
2022-07-1506 min
SEOLeverage - The SEO Podcast for Online Business OwnersData Driven SEOIn episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how to use tools like Google Analytics and Google Search Console for insights, segmenting data correctly, and understanding user behavior to improve website performance. When doing SEO strategies, you can base your decisions through the data that is available to you. There is a lot of data that you can collect and you can work with, but one needs to be very careful in analyzing and segmenting the data correctly. It...
2022-07-0107 min
SEOLeverage - The SEO Podcast for Online Business OwnersBranding in GoogleIn episode 82 of the SEOLeverage Podcast, Gert Mellak discusses the importance of branding on Google. He highlights the role of reputation management, ensuring that your brand appears positively in search results. The episode covers strategies to enhance your online image, such as using social media, building links, and leveraging keywords. It is very important that you focus on reputation management and that it is monitored actively. You can have the best ranking but when people check you out and they find old reviews that are not very encouraging to make a decision to purchase, that ranking is...
2022-06-2407 min
SEOLeverage - The SEO Podcast for Online Business OwnersInside the Head of a Search UserIn episode 81 of the SEOLeverage Podcast, Gert Mellak explores the thought process of search users. He emphasizes the importance of aligning website content with search intent to enhance user satisfaction and improve SEO rankings. The episode discusses strategies to create valuable, user-focused content that meets the needs of searchers and encourages engagement. It is really important to dive into the minds of the searchers in order for you to put up something in your site that will be the answer to their searches. Sometimes the content that you put out there in your site is very hard...
2022-06-1705 min
SEOLeverage - The SEO Podcast for Online Business OwnersConversion Rate Optimization You Can Do Today with Kurt PhilipIn episode 80 of the SEOLeverage Podcast, Gert Mellak and Kurt Philip discuss actionable conversion rate optimization (CRO) strategies. They explore optimizing website elements like call-to-action buttons, lead magnets, and user experience, regardless of website traffic volume. The episode emphasizes practical steps for improving conversion rates and the importance of a well-designed website. In today's episode of SEOLeverage Podcast, Gert will have a very informative conversation with the CRO guy, Kurt Philips of Convertica.co. Business owners with online businesses often do not focus on conversion because they think that they have a product or products th...
2022-06-1031 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO in Real EstateIn episode 79 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specific to the real estate industry. He discusses the importance of targeting specific keywords rather than generic terms, optimizing for local SEO, and managing outdated listings on websites. The episode emphasizes using relevant backlinks and structured data to enhance local search relevance. SEO for Real Estate is definitely very specific, actually should be very focused on the detail of the real estate property that is for lease, for sale, or for rent. You cannot expect to rank if you are too generic in your targeting.
2022-06-0307 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhat to Focus on with SEOIn episode 78 of the SEOLeverage Podcast, Gert Mellak focuses on prioritizing effective SEO strategies amidst the overwhelming information available. He emphasizes the importance of setting clear goals, using data-driven approaches over gut feelings, and leveraging tools like the SEOLeverage app to optimize efforts. The episode provides guidance on where to focus your SEO investment for maximum impact. Today there is an overload of information especially when it comes to SEO. There are things that could possibly help, could make you rank higher, could bring in more sales, etc, but these are random choices and you really won't...
2022-05-2705 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow You Are Wasting Your Time with SEO - And What to Do InsteadIn episode 77 of the SEOLeverage Podcast, Gert Mellak highlights common time-wasting activities in SEO and suggests more effective alternatives. He discusses the pitfalls of publishing content frequently without focus, over-relying on SEO plugins, and the importance of quality over quantity. The episode provides actionable advice on optimizing efforts to achieve better SEO results. I am sure that you want to make sure that the time you spend working for your SEO is time really well allocated and invested, right? Just when we think that we are doing everything right, we are unaware that it was spent on s...
2022-05-2010 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhy Does SEO Take So LongIn episode 76 of the SEOLeverage Podcast, Gert Mellak explores why SEO results often take a long time, discussing the impact of competition, content quality, and Google's evolving algorithms. He emphasizes the importance of patience and consistent effort in achieving SEO success. Some people think that if they tweak and optimize their SEO campaign they will get almost instant results. The truth is, so many factors need to be considered why it takes quite some time, even months before an SEO campaign to get positive results. You cannot simply push out content and expect it to rank instantly on...
2022-05-1310 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO for SaaS Companies with James SchererIn episode 75 of the SEOLeverage Podcast, Gert Mellak talks with James Scherer about SEO strategies for SaaS companies. They discuss the differences in content marketing approaches between SaaS firms and smaller businesses, focusing on the importance of a structured content strategy, internal linking, and handling content decay. There is a difference in the overall content marketing strategy between SaaS companies and small to medium-sized businesses. Mostly it comes down to the budget the company has. For bigger companies, they would throw some significant budget at it for the first three to six months, see what's working and...
2022-05-0647 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO ExperimentsIn episode 74 of the SEOLeverage Podcast, Gert Mellak discusses the importance of SEO experiments to understand what strategies work best for specific websites. He provides a framework for conducting these experiments, including steps like selecting sample URLs and evaluating results. The episode emphasizes the value of testing in adapting to Google's constantly changing algorithms. Doing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the...
2022-04-2908 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO MigrationsIn episode 73 of the SEOLeverage Podcast, Gert Mellak covers the complexities of SEO migrations. He discusses the potential pitfalls, such as ranking drops and content loss, and provides a checklist for a smooth transition. Gert emphasizes the importance of thorough planning and expert guidance to maintain SEO performance during migrations. Doing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is i...
2022-04-2206 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO Case Study - TourismIn episode 72 of the SEOLeverage Podcast, Gert Mellak presents an SEO case study focusing on a company in the tourism industry. He discusses strategies like structuring a website, strategic link placement, and targeting the right URLs to enhance search engine rankings and drive traffic to sales funnels. Even in such a competitive space like the tourism industry, a company can still have that lead provided it follows proven methodologies in the structure of the website. Added to it are the strategic placement of links and targeting of the right URLs, you will be able to see amazing...
2022-04-0805 min
SEOLeverage - The SEO Podcast for Online Business OwnersQuantity vs. Quality in SEOIn episode 71 of the SEOLeverage Podcast, Gert Mellak examines the balance between quantity and quality in SEO. He explores how producing more content can benefit new websites, while also emphasizing the importance of high-quality content to meet Google's standards and improve rankings. The episode highlights the need for a strategic approach to content creation. At first thought, when asked to choose between quantity and quality, you would choose the latter, wouldn't you? But it is definitely different with SEO especially if you are just starting to build up your site. How important quality versus quantity is really d...
2022-04-0108 min
SEOLeverage - The SEO Podcast for Online Business OwnersEmail Marketing with Liz WilcoxIn episode 70 of the SEOLeverage Podcast, Gert Mellak talks with email marketing expert Liz Wilcox. They explore strategies for building and optimizing email lists, making email marketing engaging, and effectively using storytelling. The episode emphasizes understanding audience needs and using a personal touch in campaigns. Most say that using email marketing is a hard strategy, but if you know how to use it the right way, it is really fun and easy. It's a way where you can connect with people, to put a personal touch in your branding and for people to relate with campaigns that...
2022-03-2537 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO for ConsultantsIn episode 69 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specifically for consultants. He discusses building trust with clients, presenting content effectively, and the importance of clear calls to action for conversions. The episode highlights how consultants can leverage SEO to enhance their online visibility and client engagement. A consultant, in general, is an expert on a particular field, and an SEO consultant is no different. They have expertise based on years of experience and proven methodologies working on SEO strategies for clients. It is imperative that you as a business owner and the SEO consultant...
2022-03-1807 min
SEOLeverage - The SEO Podcast for Online Business OwnersScale Traffic from Long ArticlesIn episode 68 of the SEOLeverage Podcast, Gert Mellak shares strategies for scaling website traffic using long articles. He discusses how to optimize these articles by breaking them into smaller, targeted pieces and leveraging internal linking. The episode emphasizes the importance of understanding the 80/20 rule in content effectiveness. Long articles, although providing so many values, will not be beneficial if they remain unsearched for. They become stagnant and don't do absolutely anything for the website's traffic. In this short episode, Gert will provide useful advice on how to turn these long articles to mini-articles that will shine and...
2022-03-1104 min
SEOLeverage - The SEO Podcast for Online Business OwnersTime Equals InsightsIn episode 67 of the SEOLeverage Podcast, Gert Mellak discusses the concept of "Time Equals Insights" in SEO. He emphasizes the importance of thorough research and development to tailor strategies that align with a business's specific needs. The episode highlights how understanding and analyzing data over time can lead to actionable steps and better SEO outcomes. If you have someone doing the SEO for your business, it is of utmost importance that they know everything about your business. The insights that they have gathered on your business will serve as a guide for them to come up with...
2022-03-0406 min
SEOLeverage - The SEO Podcast for Online Business OwnersPaid Marketing Funnels for Course Creators - with John AinsworthIn episode 66 of the SEOLeverage Podcast, Gert Mellak interviews John Ainsworth, a funnel expert, about using paid marketing funnels to increase conversions for course creators. They discuss optimizing email lists, using lead magnets effectively, and creating structured sales funnels. The episode emphasizes practical strategies to boost revenue from online courses. If you are just relying on the traffic that goes into your website for people to buy your course, most likely you are missing out on the big opportunity to convert the traffic into someone actually buying. To even bring them into your website and have them c...
2022-02-2533 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO for Service ProvidersIn episode 65 of the SEOLeverage Podcast, Gert Mellak focuses on SEO strategies tailored for service providers. He discusses the importance of intent-driven content and leveraging customer service insights to create relevant blog posts. The episode offers practical tips for optimizing visibility and attracting potential clients through effective SEO practices. What kind of content will bring in the right people to your business? This is often a hard question to start, more so if you are a service provider. Running out of content is a common predicament especially if your purpose in creating content is to publish it...
2022-02-1109 min
SEOLeverage - The SEO Podcast for Online Business OwnersStill Relying on Facebook Ads Alone?In episode 64 of the SEOLeverage Podcast, Gert Mellak addresses the risks of relying solely on Facebook ads for marketing. He discusses the benefits of diversifying digital marketing strategies, including SEO and email marketing, to ensure consistent and reliable customer engagement and traffic. Relying on just one channel to offer your products and services may put you in a potential danger of not being searched and seen at all. People should be able to search for you right away because they have already set aside a time in finding the information they are searching for and to engage...
2022-02-0409 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhen Can I Stop my SEO?In episode 63 of the SEOLeverage Podcast, Gert Mellak addresses a common question: "When can I stop my SEO efforts?" He explains that SEO is an ongoing process and stopping it can lead to a loss of rankings due to competitors' efforts. Gert suggests maintaining SEO practices even after reaching desired results to ensure continued visibility and growth. Now that your goal to make it to the top of Search Engine Results Pages for the products or services that you offer has been reached, can you stop doing SEO altogether and still keep your place in the rankings?
2022-01-2806 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO for Online CoursesIn episode 62 of the SEOLeverage Podcast, Gert Mellak discusses how online course creators can use SEO to enhance their visibility and attract more students. He emphasizes the importance of valuable content, keyword research, and building trust through lead magnets. The episode provides actionable tips for leveraging SEO to boost course sales. Imagine, you wouldn't have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site. ...
2022-01-2113 min
SEOLeverage - The SEO Podcast for Online Business OwnersGuaranteed Rankings on GoogleIn episode 61 of the SEOLeverage Podcast, Gert Mellak discusses the myth of "guaranteed rankings" on Google. He explains why reputable SEO agencies avoid making such promises due to the unpredictable nature of Google's algorithms and the competitive landscape. The episode advises choosing agencies that focus on sustainable, ethical SEO practices rather than quick, dubious fixes. When an SEO agency comes to you and guarantees to bring your website to page one in the different search engines, Google in particular, I would strongly advise you not to believe in the guarantees they are selling. It's really never guaranteed b...
2022-01-1408 min
SEOLeverage - The SEO Podcast for Online Business OwnersReal-life User Experience Tracking - with Quinn ZedaIn episode 60 of the SEOLeverage Podcast, Gert Mellak interviews Quinn Zeda on real-life user experience tracking. They discuss how businesses can use user testing to understand and improve their websites, making them more user-friendly and effective. The conversation covers practical methods and insights for enhancing customer experiences and optimizing conversions. Getting people who would be a likely fit for your website and making them realize that is relevant to them is really very hard to do. Consumers these days are increasingly choosing businesses based on their experiences with them and in order to maintain search rankings, you'll...
2021-12-2238 min
SEOLeverage - The SEO Podcast for Online Business OwnersScale Your SiteIn episode 59 of the SEOLeverage Podcast, Gert Mellak shares strategies for scaling your website to significantly boost business growth. He discusses content optimization, increasing link-building efforts, and ensuring your site's infrastructure can handle increased traffic. The episode offers practical advice on preparing your business for scalability. Scaling your site is an important process you must undertake if you want to 10x your business. The goal of this episode is to give you useful insight into how you can scale your website through content optimization and link building. Nevertheless, before we think of scaling your website, w...
2021-12-1709 min
SEOLeverage - The SEO Podcast for Online Business OwnersPrototype ArticleIn episode 58 of the SEOLeverage Podcast, Gert Mellak discusses the concept of a "prototype article" and how structuring content effectively can engage users and drive conversions. He emphasizes creating compelling headlines, including a clear call-to-action, and using a well-organized layout to enhance readability and user experience. Very often how your article is structured is the reason why users are not encouraged to read and will therefore, leave your website and look for another one that will pick up their interest. Sometimes you may have a very good article, but your headline is not enticing enough or that...
2021-12-1009 min
SEOLeverage - The SEO Podcast for Online Business OwnersA Quick Win for Your SEOIn episode 57 of the SEOLeverage Podcast, Gert Mellak shares strategies for achieving quick SEO wins. He emphasizes focusing on low-hanging fruit, such as optimizing content that's close to ranking on the first page of Google. Gert discusses the importance of addressing gaps in SEO strategy and improving elements like content quality, internal linking, and user experience. If your site is currently on page 2 of Google ranking, it means that you are doing something right with your page, however, it does not mean that you have to be content being on page 2. Remember that Google wants to make...
2021-12-0304 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to Improve Your Lead MagnetIn episode 56 of the SEOLeverage Podcast, Gert Mellak offers insights on enhancing lead magnets to attract and convert potential customers. He discusses crafting compelling initial content that aligns with the buyer's journey and explores various creative strategies for effective lead magnets. People go to Google or other search engines because they are looking to find a solution to their problem or get some answers to their questions. It is, therefore, important to find the right strategy to improve your lead magnet in order to increase your prospects, conversion rates, and revenues. In this episode of SEOLeverage Podcast...
2021-11-2606 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO with Champagne GlassesIn episode 55 of the SEOLeverage Podcast, Gert Mellak uses the analogy of champagne glasses to explain link equity in SEO. He discusses how properly managing internal links can distribute "link juice" throughout a website, enhancing the authority of lower-tier pages. The episode provides actionable tips for optimizing internal linking to boost SEO performance. Take a look at the visual of the bubbly champagne flowing seamlessly from glass to glass down to the bottom. This is the same concept for the links that flow through your site, following the pathways created by internal links. Like most websites the m...
2021-11-1904 min
SEOLeverage - The SEO Podcast for Online Business OwnersFrom SEO Leads to SalesIn episode 54 of the SEOLeverage Podcast, Gert Mellak discusses converting SEO leads into sales. He covers the importance of having a strong lead magnet and nurturing email sequences to engage potential customers. The episode provides strategies for moving leads through the sales funnel effectively. Many efforts to generate leads through SEO are done incorrectly. One of these is through email marketing strategies that are too salesy and pushy, which oftentimes turn people off. That is why emails with this kind of content just sit in the inbox of email recipients. When used in a nurturing approach, email c...
2021-11-1208 min
SEOLeverage - The SEO Podcast for Online Business OwnersHow to 3x Your Leads From SEOIn episode 53 of the SEOLeverage Podcast, Gert Mellak shares strategies on how to triple your leads from SEO efforts. He emphasizes the importance of clear calls to action, understanding user intent, and utilizing lead magnets to engage and convert visitors. The episode provides practical tips for improving lead generation through SEO. If you want to increase your leads and convert, it is necessary that the call to action is clear and visible to the people viewing your website. Whether it may be placed on a sticky header, sticky footer, or buttons across the article, people want to...
2021-11-0507 min
SEOLeverage - The SEO Podcast for Online Business OwnersLead GenerationIn episode 52 of the SEOLeverage Podcast, Gert Mellak explores effective lead generation strategies using SEO. He contrasts SEO with paid ads, highlighting SEO's ability to attract targeted, high-quality leads organically. The episode covers the importance of content quality and keyword optimization in driving traffic and conversions. People don't want the feeling of being pushed into purchasing something. They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get p...
2021-10-2906 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhat is Search Task Accomplishment?In episode 51 of the SEOLeverage Podcast, Gert Mellak discusses "Search Task Accomplishment," a concept focused on ensuring that content meets the user's needs and query intent. The episode covers how to align content creation with what users are looking to achieve, thereby enhancing SEO effectiveness and user satisfaction. In order to get our sites ranked in Google, we should optimize them according to the searcher task accomplishment. People really want results that satisfy the query or be fulfilled when they have learned how to do what they're trying to do. It is important to have this in...
2021-10-2206 min
SEOLeverage - The SEO Podcast for Online Business OwnersWeekly Blog Updates - Seriously?In episode 50 of the SEOLeverage Podcast, Gert Mellak discusses the relevance of updating blog posts weekly. He argues that while frequency isn't crucial for SEO, the quality and relevance of content are key. He advises content creators to focus on refreshing or pruning content based on its relevance and performance. Is it really necessary to publish or do an update to your blog posts on a weekly basis? In this episode of SEOLeverage Podcast, Gert outlines how to determine when to refresh or prune your already published articles. If your concern is to drive more traffic to...
2021-10-1508 min
SEOLeverage - The SEO Podcast for Online Business OwnersWhat is Link Building?In episode 49 of the SEOLeverage Podcast, Gert Mellak delves into the fundamentals of link building. He explains its critical role in SEO, the difference between good and bad links, and various tactics like guest blogging and broken link building. The episode provides practical advice on how to build a strong link profile to enhance website rankings. The importance of link building in every SEO campaign cannot be overstated. They always go hand-in-hand, but you need to ensure that the links are of high quality or originate from relevant, trustworthy sites. When you add link building into your S...
2021-10-0809 min
SEOLeverage - The SEO Podcast for Online Business OwnersThe Ideal SEO Article LengthIn episode 48 of the SEOLeverage Podcast, Gert Mellak discusses the ideal length for SEO articles. He explains that the optimal length depends on the user's search intent and the depth of the topic. The episode highlights the importance of balancing content length with quality to meet user expectations and improve SEO rankings. The length of an article depends largely on what will make Google users happy. Imagine if the search or the query is just for the conversion of centimeters to inches or perhaps, asking for the actual height of Eiffel Tower, people don't need a full a...
2021-10-0106 min
SEOLeverage - The SEO Podcast for Online Business OwnersSEO or Google Ads?In episode 47 of the SEOLeverage Podcast, Gert Mellak compares SEO and Google Ads as marketing strategies. He discusses the advantages and drawbacks of each, focusing on their roles in visibility, costs, and long-term benefits. The episode helps businesses decide which approach suits their goals and budget. Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads? SEO is often the first thing people try because unlike Google...
2021-09-2408 min
SEOLeverage - The SEO Podcast for Online Business OwnersMake Better Videos with This Framework - with Kan HuangIn episode 46 of the SEOLeverage Podcast, Gert Mellak and Kan Huang discuss creating effective videos using a specific framework called "HILDA" (Hook, Introduction, Lead, Deliver, Ask). They cover the importance of each stage in capturing attention, delivering content, and prompting action from viewers. The episode also emphasizes the role of storytelling in building audience engagement. Creating engaging video content for social media is a very good marketing tool business owners are incorporating to their marketing strategies these days. It's an effective form of marketing strategy that can lead and convert people to become ideal clients. It sets...
2021-09-1734 min
SEOLeverage - The SEO Podcast for Online Business OwnersShould You Get More Backlinks?In episode 45 of the SEOLeverage Podcast, Gert Mellak discusses whether businesses should focus on acquiring more backlinks. He explains the importance of both the quality and relevance of backlinks for SEO success. The episode covers how effective link-building can enhance a website's authority and rankings. Even if your content does not have ranking pages linked to it, you may still find your content come up in the first 10 or 20 pages in Google, BUT having backlinks is equally as important if not more so. In fact, you have a better vantage point in having relevant backlinks that will...
2021-09-1008 min
SEOLeverage - The SEO Podcast for Online Business OwnersContent Hubs and Why You Need ThemIn episode 44 of the SEOLeverage Podcast, Gert Mellak explains the concept and benefits of content hubs for SEO. He describes how a well-organized content hub can improve website traffic, increase authority, and enhance lead generation. The episode offers practical advice on creating and maintaining content hubs to optimize SEO performance. A content hub is like a centralized destination for all your ideas, information that you have researched in advance, high-quality content that you can structure or organize to topics and subtopics, and contains words and phrases that will rank according to Google's metrics. There are definitely significant...
2021-09-0309 min