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Getsitecontrol InsiderHow to Create a Gift Guide for Any Holiday of the YearGift guides carry plenty of benefits. And with the number of holidays out there, their value lasts beyond November and December.Gift guides are relevant for: Valentine’s dayMother’s dayFather’s daySt. Patrick’s dayEasterEarth dayHalloween — or any other holiday, depending on the country where you sell your products.So if you haven't created a gift guide for your store yet, perhaps you should try it this year.To help you get started, we've put together 9 steps to plan, create, and promote a gift guide for any holiday.Tune...2023-02-1708 minGetsitecontrol Insider5 Examples of Customer Feedback You Should Be Collecting (and How to Do It)As an ecommerce brand owner, you’ll have to make important decisions every day.And you can make better-informed decisions if you create a habit of collecting customer feedback regularly. To help you get started, we’ve covered everything you need to know about gathering customer feedback: 5 types of feedback, 5 ways to collect it, and 5 ideas for implementing it in your strategy.Tune in!Resources we've mentioned in this episode:10 Examples of customer satisfaction questions for your next surveyCart abandonment survey template (to display on your website)Cart abandonment survey template...2023-01-1812 minGetsitecontrol InsiderHow to Improve Email Marketing Metrics for Your Online StoreYou may spend countless hours every week working hard to build your email list. But have you ever stopped to think about how your campaigns perform?You can have the largest list in your space, but if your email marketing metrics aren’t performing as they should, you may have to rethink everything you do, from your list-building efforts to your campaigns.From this episode, you’ll learn what email metrics you should track and how to improve them.Tune in!Useful links:7 Ways to get more...2022-12-2211 minGetsitecontrol InsiderBlack Friday email marketing strategy for smaller brands (12 low-cost ideas)Are you a smaller brand stressed about Black Friday? If your answer is YES, we’ve got you covered.In this episode, we’ll talk about 12 low-cost ideas to help you make the most out of this holiday sale season using the power of email marketing.🎁 We've also prepared a sample email schedule for your next Black Friday campaign. Find it at the end of this blog post, along with more inspiring examples.Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol. 2022-11-1709 minGetsitecontrol Insider5 Proven Lead Magnet Ideas for EcommerceYou’ve heard it before: lead magnets are a great tactic to build an email list and entice shoppers to buy.The pressing question isn’t why you should use lead magnets, but how do you use them for your ecommerce business. In this episode, we're going over 5 common lead magnets for ecommerce:purchase discountfree shipping coupongifts or free sampleseducation contentcontest or giveaway participationWe're also going to provide examples and tips for using each lead magnet type. 🎧 Tune in and remember to subscribe!Useful resources:Po...2022-10-0607 minGetsitecontrol Insider7 Types of Marketing Emails for EcommerceDo you want to make email marketing one of your core revenue-generating channels, but don’t know where to begin? We get it.There are many types of marketing emails you can send, and with so many options available, it’s easy to get overwhelmed.In this episode, we're talking about 7 key emails you should be sending to your subscribers. If you're looking for ideas to get started, tune in!Want to dive deeper? Read about these 4 types of marketing emails in detail:Guide to abandoned cart emailsGuide to w...2022-08-1609 minGetsitecontrol Insider15 Ideas to Help You Increase Ecommerce Sales FastGetting an ecommerce store up and running is only the first step to launching a successful business online. Now you need to establish strategies that will help you get sales.More often than not, what you need isn't a silver bullet but a combination of tactics working together in unison to help you reach your revenue goals. This episode will help you brainstorm these tactics and get to the action!If you prefer the blog version of this episode (with examples!), here it is.Dive deeper:Ways to...2022-07-0213 min
Like, Click, ShareHow to be Successful with E-commerceUseful linkshttps://getsitecontrol.com/blog/increase-ecommerce-sales-fast/ https://vwo.com/blog/7-ecommerce-homepage-best-practices/ https://www.coredna.com/blogs/ecommerce-siteHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook2022-05-1717 minGetsitecontrol Insider7 Cross-Selling Strategies to Try in Your Online StoreCross-selling is an often overlooked but incredibly powerful strategy you can use to increase the average order value (AOV) in your online store.In this episode, we'll walk you through 7 different approaches to get started with cross-selling. Whether you're using Shopify or any other ecommerce platform, you'll surely benefit by implementing at least one of these strategies in your store.Helpful links for Shopify merchants:Hot to create a cross-selling popup for ShopifyGuide to crafting a post-purchase email (and using it to cross-sell)How to create and promote bundles on Shopify2022-05-1009 minGetsitecontrol InsiderHow to Get Started with SMS Marketing (Beginner's Guide for Ecommerce)In recent years, many ecommerce brands have started using SMS marketing as their communication channel.“But this is too old-school,” - you may say.We get it.But what if we told you that 58% of consumers said that SMS messages are the most effective way for businesses to reach them quickly?In this episode, we're talking about:advantages of sms marketing for ecommerceways you can use sms marketing for your storesteps to launch your first sms marketing campaignBonus: popup template designed to collect phone numb...2022-04-0209 minGetsitecontrol InsiderChallenges of Starting an Ecommerce Business Today (Guest speaker: Chase Clymer)Welcome to episode 35 of Getsitecontrol Insider!Our invited guests for this episode are Chase Clymer – the Co-founder at Electric Eye, the top agency that helps ecommerce brands using Shopify to power their business, and Giorgia Mangoni – our customer happiness manager at Getsitecontrol.Tune in to hear about the biggest challenges ecommerce brands face today! Questions discussed in this episode:Is it easier or more challenging to launch and grow an online store now, than it was 5 years ago?What are the top 3 beginner’s mistakes to avoid when you're...2022-02-0319 minGetsitecontrol Insider8 Easy Upselling Techniques to Increase Your AOVIn today’s episode, we’re going to discuss upselling: the tactic many business owners ignore for the fear of coming across as too salesy. Are you feeling hesitant about it, too?Then tune in to learn 8 easy upselling techniques you can implement in your store to get more sales without being pushy.Check out the collection of product upsell popups you can customize and add to your store without coding: see the collection. Want more marketing tips for your ecommerce store? Check out our latest blog article.Create beaut...2021-12-0709 minGetsitecontrol InsiderHow to Write a Win-Back Email to Bring Your Customers BackThere are two huge benefits of sending win-back emails.First, you may be able to rekindle old, inactive relationships a customer once had with your business. That's right: it means returning customers and more sales.Second, you'll be able to delete subscribers whose email addresses are no longer in use (or who have simply lost interest in a business altogether).And that means a more efficient email list, higher open rate, and more engagement.Find out how to launch a working win-back email campaign from this episode.Then check...2021-09-1008 minGetsitecontrol InsiderCoupon Marketing: What It Is and How to Use It for Your StoreAs an ecommerce marketer, there’s one truth you have to remember: consumers love coupons.No matter what customer segment your business targets and how luxurious the products you sell, consumers can’t resist the opportunity to pay less for a product they want to buy.In this episode, we're talking about coupon marketing:What are the different types of coupons you can use? How to create a coupon? How to promote a coupon in your online store?Tune in to hear answers to all these questions.Want to read t...2021-08-0911 minGetsitecontrol Insider7 Ways to Get Email Subscribers for an Ecommerce StoreIf you're running an ecommerce store, you want to take every opportunity to turn your visitors into email subscribers and stay in touch with them.Why?Because there’s an endless stream of stats that prove email marketing is the most profitable channel for e-commerce. So what are the best to invite people to join your email list? There are a few great tactics, actually, and we're covering these tactics in our new episode.Want to see real-life examples of how ecommerce businesses get email addresses? Find them on our blog!2021-07-0708 minGetsitecontrol InsiderHow to Get (More) Sales on Shopify: From Zero to HeroShopify is an amazing ecommerce platform - no doubt about that. But like with any platform, sales won’t happen on their own 🤷In this episode, we're talking about real-life tactics that will help you get those first (and most difficult) sales and continue attracting customers.Specifically, we'll cover the following strategies:Leveraging free sources of trafficCreating and monetizing an email listGetting more Shopify sales with paid trafficOptimizing your store to make more salesPrepare your pen and paper, because you'll probably have plenty of ideas while listening.An expanded text versi...2021-05-2612 minGetsitecontrol InsiderHow to Start a Dropshipping Business on ShopifyDropshipping is easy on paper. In reality, there are some questions you need to ask yourself before getting started.How profitable is dropshipping?What ecommerce platform do you work on?How do you actually open your store?How many products do you need to start?How do you promote your store?In this episode, we'll go over each of these questions and provide a handful of resources to help you get started.Read the text version with the step-by-step guide to setting up a Shopify store here. Dropshipping apps we recommend: Oberlo, Spocket...2021-04-2312 minGetsitecontrol InsiderHow to Write Epic Cart Abandonment EmailsIf you're an Ecommerce business owner, you surely know what shopping cart abandonment is. But do you know the best way to deal with those abandoned carts?Meet the ultimate guide to writing abandoned cart emails. From this episode, you'll find out:what exactly you should include in an abandoned cart emailhow many emails should you send when you should send them and much moreBonus: in the text version of this episode, you'll find subject lines and abandoned cart email templates! Feel free to grab them and adjust the copy fo...2021-03-2109 minGetsitecontrol InsiderBeginner's Guide to Permission-Based Email MarketingPermission-based email marketing entails sending promotional emails only to people who have given you explicit permission to do so. In this episode, we'll discuss 7 ways to implement permission-based email marketing in your business. Tune in!Prefer reading a text version? Check out this blog post on permission-based email marketing.Ready to start using the tactics we've discussed? Then add a GDPR-friendly email opt-in popup to your website. Here is an example.Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol. 2021-02-1810 minGetsitecontrol Insider5 Ways to Boost Your Average Order Value (AOV)If you own an ecommerce store, one of the most important metrics you want to keep track of is your average order value or AOV. By itself, AOV is just another number. But once you start analyzing it in the context of you cost per sale, your conversion rate, and other metrics, the average order value helps you determine:If your pricing strategy is workingIf you can be profitable in the long runAnd where you should focus your growth effortsIn most cases, it is only natural to want to increase the average order value i...2021-01-2008 min
Your Digital Marketing Coach with Neal SchafferMy Marketing Technology Toolstack for 2021This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools.Tools Mentioned in the EpisodeSEO ToolsSEMrush https://nealschaffer.com/semrush (affiliate)Ahrefs https://ahrefs.comMoz https://moz.comContent Creation ToolsFrase...2020-12-2839 minGetsitecontrol InsiderQuick Guide to Cart Abandonment + 5 Ways to Fix itShopping cart abandonment is like a splinter in any ecommerce store owner’s foot; it’s painful to experience but avoidable if you know where to look. By the end of this episode, you'll have a clear understanding of what may cause cart abandonment in your store, and learn 5 proven tactics to reduce the abandonment rate.Prefer reading the text version instead? Then check out the blog post where we've shared specific tools and popup templates to help you fix shopping cart abandonment.Create beautiful email signup forms, coupon boxes, and pop-up surveys for...2020-12-1411 minGetsitecontrol Insider11 Christmas Promo Ideas for Your Online StoreNeed a few last-minute Christmas promotion ideas for your online store?We've got you covered!In this episode, we talk about proven ways to increase your revenue and customer loyalty during the holiday season. Gift guides, holiday-themed quizzes, 12 Days of Christmas campaigns, and more - get ready to walk away with at least one idea for your ecommerce business.Stay tuned! Ho ho ho.P.S. Prefer reading the text version? We've covered Christmas promotion ideas on our blog, too!Create beautiful email signup forms, coupon boxes, and pop-up surveys...2020-11-1311 minGetsitecontrol InsiderHow to Increase Survey Response Rate - 8 Easy TacticsSo, you decided to conduct a survey on your website or via email. That's a great idea!But here is a tricky part: most people aren't fans of taking surveys 😬If you want to know how to increase survey response rates, tune in. We’ll cover 8 ways to get people to participate in your research and provide you with the valuable insights.Looking for a tool to survey your website visitors? Try Getsitecontrol. It requires zero technical skills and includes lots of handy templates. 🔔 Subscribe to receive more tips for growing your onl...2020-08-2808 minGetsitecontrol Insider10 Tactics to Capture Emails on Your WebsiteYou probably already know you need to capture email addresses to grow your list but it’s easy to get stuck on the ‘how’.In this episode, we're sharing 10 tried and tested practices for capturing email addresses, so you could break through the email list building block.Prefer the text version of this episode? Read it on our blog 👉 How to capture email addresses on your website: 10 tactics you need to know. More links worth your attention:Best call-to-action words for an email sign-up buttonSmall business email marketing: beginner's guideWhat is a lead magne...2020-08-1909 minGetsitecontrol InsiderHow to Create Mobile-Friendly Popups that ConvertStill hesitant about using mobile popups on your website?You shouldn't be.With half of the Internet coming from mobile, if you're not trying to engage with these visitors - you're missing lots of conversions!In this short episode, we'll talk about:Why mobile-friendly popups are essential for practically any websiteThe old (and untrue) saying about mobile popups affecting your SEOWhen having a mobile-only popup is a good ideaThe best practices for creating mobile-friendly popups that convertIn the text version of this episode, we've also included a guide to creating...2020-07-2805 minGetsitecontrol InsiderHow to Sell Products on Instagram Without a WebsiteWhat if we told you that you don’t need a website to start making sales?All you need is a free platform you’re probably already using for personal purposes: Instagram.Sounds too good to be true? Then tune in and listen to our latest episode where we talk about turning your Instagram account into a starting point for your ecommerce store!Helpful links you might want to check:Guide to selling on Instagram with examples (text version)How to craft a powerful Instagram bio (and boost conversions)How to c...2020-07-1508 minGetsitecontrol InsiderCustomer Feedback Surveys: What to Ask & WhenIn this episode, we’ll cover an important, yet often overlooked topic: customer feedback surveys. What are the most popular customer feedback surveys you should know about?What is the best time to display a survey to your customers?Should you survey them on the website or via email?Tune in to find out the answers!Feel like reading instead of listening? Read all about customer feedback form examples on our blog.Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol. 2020-06-1809 minGetsitecontrol InsiderUpselling and Cross-selling: Examples, Tips, and TacticsIf you're in ecommerce, maximizing your average order value (AOV) should be the number one goal. How do you achieve that, especially with first-time customers? Two words. Upselling and cross-selling.If you're still a bit unsure what the difference between these tactics is, and how to apply them in your store, this episode will help you figure it all out.Ready to display product recommendations on popups and sticky bars? Then try Getsitecontrol.Other upselling and cross-selling apps worth checking out:Limespot and Frequently Bought Together...2020-06-0308 minGetsitecontrol InsiderHow to Sell on Shopify: Dos, Don'ts, and Best PracticesSo, you’re finally made up your mind to launch your own ecommerce store. Awesome!In this episode, we’ll walk you through the key steps to get you started. Plus, we’ll cover some proven tips on getting sales faster and share the tools to help you along the way.Prefer reading this guide instead? There you go.List of apps to help you sell on Shopify featured in this episode:Klaviyo - email marketing software for ShopifyGetsitecontrol - popups and email signup formsSemrush - robust SEO toolPlug-in SEO - Shop...2020-05-1810 minGetsitecontrol Insider8 Ways to Optimize Design of Your Website PopupsNot all website popups are created equal. And there's a big difference in performance between an optimized popup design and an unoptimized one.Obviously, you want your popups to be one of the former.So, let’s go ahead and talk about the tips for designing better popups for your website using Getsitecontrol.Prefer reading a blog post version of this episode with real-life examples? Check it out here.Need inspiration? See how your favorite businesses use website popups to grow!Learn from the ex...2020-04-2506 minGetsitecontrol InsiderConversion Optimization Ideas You May Have OverlookedGreat copy? Check ✅High-quality images? Check ✅Clear call to action? Check ✅If you've tried the most commonly shared tips to increase website conversion rates, perhaps, it's time to go deeper. In this episode, we discuss less conventional tactics that can help you get a bigger bang for your buck. Links you may find useful:How to use exit-intent popups to prevent page abandonmentHow to convert website visitors into email subscribersScarcity tactics to boost conversion rates in your storeLiked the episode? Don't forget to subscribe.Ready to add conversion-hungry popups to your...2020-04-1609 minGetsitecontrol Insider5 Tactics to Prevent Cart Abandonment With PopupsOn average, 69.89% of ecommerce shoppers add something to their shopping cart and then... just disappear, never to complete their purchase.That’s the scourge of many eCommerce stores. Now, even though getting to “zero” isn't a realistic goal, you might be able to reduce the number of abandoned carts for your store.In this episode, we'll talk about 5 easy tactics to help you do just that.Prefer reading about cart abandonment prevention instead? Check out this blog post. Ready to place an exit-intent popup to your website? Do it within...2020-04-0309 minGetsitecontrol InsiderGuide to Using Likert Scale for Online BusinessRemember those surveys where you respond by selecting one of five options between Strongly agree and Strongly disagree? They all are based on a popular tactic called "Likert scale".The Likert scale is a scientifically proven method to help you understand more about your customers’ feelings, attitudes, or behavior. And in this episode, we're giving you the ultimate guide to using it for your online business. You'll learn:What exactly the Likert scale isWhat variations of the Likert scale existWhen should you use the Likert scaleHow to create the Likert scale for your websiteReady to...2020-03-1810 minGetsitecontrol Insider8 Ideas to Boost Your Thank You Page ROIYou may have never considered your Thank You page a conversion goldmine, but guess what? It’s a perfect place for collecting customers’ emails, getting feedback, and boosting sales.In this episode, we'll tell you exactly how to do that.Tune in to hear 8 ideas for turning any Thank You page into a conversion powerhouse. Then create a Getsitecontrol account to start bringing theory into practice.Here is a list of useful materials to help you along the way:How to create a lead magnet and attract email subscribersTactics for collecting customer test...2020-03-1108 minGetsitecontrol InsiderHow to Build Email List: Proven Tactics for 2020Flash news. Adding an email subscription form isn't enough to build a thriving email list.And that's why the number of your subscribers is probably lower than you anticipated.The thing is, people aren't eager to give away their email addresses to companies anymore. Their inboxes are already full, and the last thing they want is another marketing newsletter.So how do you entice people to join your list then? Don't worry. We've collected 17 tactics that will help you get started.Once you listen to the episode, here are...2020-03-0412 minGetsitecontrol Insider8 Easy Steps to Reduce Bounce Rate on Your WebsiteBounce rate is a tricky metric you should always keep an eye on. A high bounce rate is often a clear signal that your website’s landing pages don’t meet the expectations of your visitors. In this episode, we'll cover 8 easy steps to help you reduce bounce rate. We'll also explain how to stop guessing why visitors abandon your website without taking any action. (Hint: you should use website exit surveys and ask them directly).Useful tools and links mentioned in this episode:To monitor your page load speed, use Pingdom or Goog...2020-02-2509 minGetsitecontrol InsiderHow to Use Scarcity Principle to Drive More SalesHave you ever heard of the scarcity principle in marketing?Well, even if you haven't, you've surely seen it in action.Remember that time when you purchased (or almost purchased) something on an impulse, simply because of a blinking “Only 1 remaining item” text? Yep, this was the scarcity principle at play.So, how exactly does scarcity work and how do you use it for generating sales? In this episode, we're getting to the bottom of it. Plus, we'll cover 6 examples of the scarcity principle used by other businesses - to m...2020-02-1509 minGetsitecontrol Insider9 Tactics to Collect Email AddressesGetting started with email list building? We've reviewed 9 tactics you can use to collect email addresses from your website visitors. By the end of the episode, you'll have plenty of ideas for your lead generation strategy.Tips to help you convert more visitors into subscribers: Write compelling email signup CTAs (listen to the episode)Offer lead magnets in exchange for email addresses (listen to the episode)Try exit-intent popups to convert abandoning visitors (listen to the episode)Need to add an email opt-in form to your website?2020-02-0910 minGetsitecontrol Insider5 Excellent Exit Popup Ideas for Your WebsiteYou've surely seen exit popups on other websites, but have you dared to try them on yours? If not yet, you'll love this episode. Over the course of 7 minutes, we talk about the exit-intent recognition technology and give you 5 exit popup examples to use on your website. The best part? You don't need any special knowledge or experience for that. The newbie-friendly Getsitecontrol popup builder will do everything for you.By the end of listening, you'll have a clear idea of how to prevent webpage abandonment, find out why people leave without taking ac...2020-02-0108 minGetsitecontrol InsiderHow to Ask for a Testimonial the Right WayYou know how important testimonials are for your business. But collecting them is often quite a challenge. What if we told you about proven techniques to do it more effectively? In this episode, we'll cover 4 best practices to gather testimonials from happy clients. Then, we'll review 4 tactics to put those practices into action.Helpful tools featured in the episode:Getsitecontrol's website contact forms (and its WordPress plugin)Boast SpectoosVocal ReferencesShopify dedicated testimonial apps:Testimonials & Product ReviewsKudobuzzMention - an aptly-named tool to help you monitor brand mentions.Want to...2020-01-2710 minGetsitecontrol Insider6 Ways to Use Online Feedback Forms for Your BusinessIf you're not a mind reader, the only way to know what your customers are thinking is to ask them. In this episode, we'll discuss 6 different methods to implement feedback forms and 3 proven tips to make sure you collect meaningful data from the right audience.Among other things, you'll hear mentions of Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) - popular customer feedback surveys you may want to try. Here are the links with more information on them:How to use Net Promoter Score and what to do n...2019-12-2210 minGetsitecontrol InsiderWhat is Net Promoter Score and How to Use ItIf you want to know what people think about your business, the only way to find out is to ask them. And for that purpose, nothing beats good old Net Promoter Score (NPS).In this episode, we'll talk about using the Net Promoter Score to calculate your customer loyalty index and give you a few tips on what to do if you aren't happy with the results.Looking for a step-by-step guide to creating a Net Promoter Score survey for your website? Check this out.Create beautiful email signup forms, coupon...2019-12-1512 minGetsitecontrol InsiderThe Anatomy of a Perfect Email Signup CTAIn this episode, you’ll learn why “Subscribe” is a really ineffective call to action if you’re trying to grow an email list. We’ll also share a list of power words and 5 real-life call-to-action examples that convert like crazy.Looking for more call-to-action examples? Check out the blog version of this episode. Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol. 2019-12-0409 minGetsitecontrol Insider18+ Best Survey Ideas for Your WebsiteDo you want to start getting insights about your audience but struggle to choose the right survey? We’ll discuss the best survey questions you can begin your research with.Need to copy question examples we've talked about?Check out the written version of this episode here.Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol. 2019-12-0412 minGetsitecontrol InsiderA Beginner’s Guide to Lead MagnetsIf you really want to build a massive email list, you should give your website visitors an incentive to subscribe. Such an incentive is called a lead magnet. In this episode, we’ll walk you through creating one and give you plenty of ideas of what can become a perfect lead magnet for your niche. Feel like reading about lead magnets instead? Here is a written version of this episode.Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol. 2019-12-0410 min