Shows
The Seller Process PodcastLaunch Your First Product on TikTok ShopIn an ever-evolving digital landscape, TikTok has emerged as a powerful platform that businesses cannot ignore. With over 180 million users in the USA alone, TikTok provides an unparalleled opportunity for brands to tap into a vast audience. Join us in this episode of The Seller Process Podcast with Graeme Paddock, co-founder of The Uptick, to discuss how Amazon and e-commerce sellers can successfully launch and scale a TikTok shop. He shares the core elements required for success on TikTok, including choosing the right product, using User-Generated Content (UGC) insert cards, modeling successful content, using data to create a...2025-04-0943 minThe Seller Process PodcastIn the Life of an 8 Figure Seller - Kyle BinderIn today's rapidly evolving market landscape, businesses must diversify their strategies to fuel growth and secure market share. Our primary goal for this year is to achieve a substantial 40 percent year-over-year increase in business growth. A significant part of this strategy involves expanding our sales channels beyond the confines of Amazon, aiming for at least 10 percent of our sales to stem from other platforms.Join us in this episode of The Seller Process Podcast with Kyle Binder, founder of Pet Lovers, an ecommerce brand in the pet category discussing his journey from founding the business eight years...2025-02-1946 minThe Seller Process PodcastHow to Kick Off With Affiliate MarketingIn a competitive landscape where marketing budgets are often stretched thin, savvy Amazon sellers are constantly seeking innovative strategies to amplify their reach without overspending. Enter affiliate marketing—a promising yet underutilized tool for sellers on this expansive platform.Join us in this episode of The Seller Process Podcast with Greg Potts and Trey Littell from Levanta, as they discuss the potential of affiliate marketing for Amazon sellers. They explain how Levanta, a key platform for managing relationships with affiliate partners, can help Amazon sellers boost their sales by tapping into a network of affiliates, including social in...2024-12-1837 minThe Seller Process PodcastIn The Life of An 8-Figure Seller Michael SirpillaIn the bustling world of e-commerce, achieving eight figures in sales is a milestone many sellers aspire to reach. But what does it truly take to scale your business to this level of success? Join us in this episode of The Seller Process Podcast with Michael Sirpilla, CEO of Society Brands, an e-commerce aggregator home to multiple seven and eight-figure brands, shares various aspects of building and scaling successful e-commerce brands, including team size, SKUs, business partnerships, capital management, geographical distribution, and advertising efficiency.Here's a breakdown of what to expect in this episode:2024-11-2749 minThe Seller Process PodcastThe 5 Evergreen PPC StrategiesIn today's competitive digital marketing landscape, understanding and effectively managing your ad campaigns can make a significant difference in achieving your business goals. One essential concept that can influence your approach is the Dunning-Kruger effect—a cognitive bias where individuals overestimate their knowledge or competence in a certain area. Join us in this episode of The Seller Process Podcast with Noemi Bolojan, an accomplished Amazon seller. Kevin reveals his strategies in managing and scaling his Amazon business, the art of product selection and differentiation, and the importance of having an undeniable X-factor to set your product apart.2024-11-0639 minThe Seller Process PodcastOptimize Your Mobile Store for ConversionIf you're looking to elevate your e-commerce game and boost the conversion rate of your online store, you're in the right place.Join us in this episode of The Seller Process Podcast with Luke Tull, an experienced Shopify web developer and designer. Luke shares ten actionable tips for enhancing mobile site performance, including placing call-to-action buttons above the fold, ensuring pricing transparency, making product options easily visible, and creating a sense of urgency with clear shipping information.Here's a breakdown of what to expect in this episode:Importance of Mobile OptimizationCall to A...2024-06-1232 minThe Seller Process PodcastHow to Use Quizzes to Grow Your AudienceIn today's e-commerce landscape, setting yourself apart and creating a memorable brand experience is more crucial than ever. One innovative strategy that's making waves, yet remains underutilized, is the creation of high-converting quizzes. Join us in this episode of The Seller Process Podcast with Joe Reichsfeld, an e-commerce veteran with 40 years of experience, shares the importance of building a brand presence beyond Amazon and utilizing quizzes to reduce reliance on paid advertising, further underscoring the strategic value of quizzes in scaling e-commerce businesses.Here's a breakdown of what to expect in this episode:2024-05-1539 minThe Seller Process PodcastMultilingual Keyword Research for Global MarketsExpanding your brand internationally on Amazon can be a daunting task, especially if you're not familiar with the language and the intricacies of optimizing your listings to attract local customers.Join us in this episode of The Seller Process Podcast with Jana Krekic, CEO of YLT Translations and an e-commerce expert specializing in Amazon sales and international market expansion, shares her insights on performing keyword research and optimizing listings for foreign markets. Here's a breakdown of what to expect in this episode:Keyword Research Challenges Across LanguagesSecrets of SOPs for Global Market S...2024-04-2430 minThe Seller Process PodcastInstagram Growth Hacking SystemsIn the fast-paced world of social media, mastering the art of Instagram growth is essential for entrepreneurs looking to boost their online presence. If you're one of those seeking to increase your followers, create a loyal audience, and take your Instagram game to the next level, then you're in for a treat. Join us in this episode of The Seller Process Podcast with Zach Benson, the founder of Assistagram, sharing valuable insights on Instagram growth strategies for entrepreneurs. Zach discusses the importance of having a presence on Instagram despite the rise of TikTok, adopting a system for g...2024-04-1024 minThe Seller Process PodcastIn the Life of an 8 Figure Seller - Michal SpecianIn the world of e-commerce, many entrepreneurs dream of becoming 'Eight Figure Sellers'. The journey to this milestone can appear daunting, especially considering the complexities and uncertainties of the business. But what if there were seemingly unconventional methods that could make scaling your business to eight figures on Amazon simpler and more effective?Join us in this episode of The Seller Process Podcast with Michal Specian, who scaled and sold an Amazon private label brand reaching over 10 million in sales. Michal shares his journey, challenges, and tips for success, particularly focusing on systemization, effective delegation, and maintaining...2024-03-2743 minThe Seller Process PodcastIdentify Bundle Opportunities to Build a Unique BrandAre you an entrepreneur looking to elevate your brand and outshine the competition? Are you eager to explore new opportunities in the market and make a mark with your products? If so, then the world of bundling might just be the game-changer you've been seeking. Join us in this episode of The Seller Process Podcast with Barbara Dragza, who specializes in selling bundles on Amazon since 1996. Barbara shared her unique, customer centric perspective on bundling with the goal of finding a passionate niche market or a problem that needs solving.Here's a breakdown of w...2024-03-0635 minThe Seller Process PodcastThe System of Maximizing Amazon Ads ROIAsk any seasoned Amazon seller about the nuances of profit maximization in this platform, and you'll most likely hear PPC (Pay Per Click Advertising) mentioned. Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI.Here's a breakdown of what to expect in this episode:Understanding Amazon PPC and Organic RankThe Importance of Keyword RankabilityUnderstanding the Look Back PeriodStrategies for Different TimeframesShort, Mid, and Long-Term Performance Look B...2024-02-2837 minThe Seller Process PodcastCraft the Perfect Catalog to Enter Physical StoresExpanding your brand to brick-and-mortar stores can be a game-changer for your business. However, the key to success lies in presenting your products in an enticing way to retail buyersJoin us in this episode of The Seller Process Podcast with Aaron Harbidge, the owner of PrimStera Marketing and Retail Explosion, who discusses the importance of physical retail stores for online sellers and provides tips on how to attract retail buyers, primarily through an effective product catalogHere's a breakdown of what to expect in this episode:The Importance of Expanding to B...2024-02-1432 minThe Seller Process PodcastBuild an Almost Automated FBA BusinessAmazon has been a life-changer for many entrepreneurs worldwide. For some, achieving the coveted 8-figure sales status is as elusive as striking gold. However, for some entrepreneurs, it results from hard work, dedication, passion, and many smart decisions.Join us in this episode of The Seller Process Podcast with Neil Twa, the founder and CEO of Voltage Digital Marketing, who discusses his strategies for building a successful Amazon FBA business that can generate a passive six-figure income within 12 months. Download the “Voltage 8 Figure Mind Map” by Neil Twa H...2024-01-1738 minThe Seller Process PodcastIn the Life of an 8-Figure Seller Shawn HartAmazon has been a life-changer for many entrepreneurs worldwide. For some, achieving the coveted 8-figure sales status is as elusive as striking gold. However, for some entrepreneurs, it's the result of hard work, dedication, passion, and many smart decisions.Join us in this episode of The Seller Process Podcast with Shawn Hart, the co-founder of Post Purchase Pro, who shares insights into their business model, the importance of creating relationships with customers, and the crucial ability to create unique product offers that resonate with specific audience segments.Here's a breakdown of what...2023-12-2656 minThe Seller Process PodcastPivot from "Selling Stuff' to Building a Legit BrandIn the ever-evolving world of e-commerce, simply selling products online is no longer enough. Building a legit brand that resonates with your target audience has become the key to long-term success. But how do you make this transition from selling stuff to establishing a brand? Join us in this episode of The Seller Process Podcast with Ben Leonard, a successful entrepreneur who built a seven-figure business in three years, about transitioning from simply selling goods online to establishing a trustworthy brand.Here's a breakdown of what to expect in this episode:2023-12-1927 minThe Seller Process PodcastExpand your Brand to Latin American MarketplacesAre you an Amazon seller looking to expand your business beyond the usual markets? Have you considered tapping into the Latin American markets but need help figuring out where to start? We will explore the immense opportunities available for e-commerce sellers in Latin America and discuss why you should consider selling in this rapidly growing region.Join us in this episode of The Seller Process Podcast with Maria Cecilia Meghirditchian, Head of Marketing at Nocnoc, who shares insights on how Amazon business owners can tap into the Latin American markets.Here's a breakdown of...2023-12-0631 minThe Seller Process PodcastIn the life of an 8-Figure Seller Matteo LombardiCurious about the experience of someone who has not only navigated but excelled in the e-commerce realm? Wondering what it takes to operate in the eight-figure range? Get ready to embark on a journey of entrepreneurial wisdom and e-commerce mastery.Join us in this episode of The Seller Process Podcast with Matteo Lombardi, an accomplished e-commerce veteran, who delves into the nuances of gradually progressing from employing a digital arbitrage model in 2004 to scaling an e-commerce business over eight figures. He touches upon topics such as remote team building, optimizing work-life balance, making impactful financial decisions, and...2023-11-2356 minThe Seller Process PodcastIn the life of an 8 Figure Seller Kevin KingDo you have a burning desire to uncover the enigmatic path that leads to a multibillion-dollar e-commerce empire? Get ready to crack the code because today we're delving deep into the labyrinth of success and transformative journeyJoin us in this episode of The Seller Process Podcast with Kevin King, an accomplished Amazon seller. Kevin reveals his strategies in managing and scaling his Amazon business, the art of product selection and differentiation, and the importance of having an undeniable X-factor to set your product apart.Here's a breakdown of what to expect in this...2023-11-081h 03The Seller Process PodcastIn the Life of an 8-Figure Seller Franco LeoniIf you're feeling frustrated and overwhelmed because your e-commerce business isn't growing as quickly as you had hoped, despite your efforts to scale, then you are not alone! You may be engaging in costly marketing campaigns that fail to generate significant returns or struggling to effectively manage your inventory and supply chain, resulting in lost sales opportunities. Instead of experiencing increased profitability, you may find yourself facing stagnant sales and dwindling customer interest.Join us in this episode of The Seller Process Podcast with Franco Leoni, an eight-figure Amazon entrepreneur who defies the norm. Franco will share...2023-10-1854 minThe Seller Process PodcastFind a Great Brand Name and Avoid Trademark PitfallsMany entrepreneurs and small business owners spend hours brainstorming and researching, only to be met with disappointment and legal roadblocks. Instead of securing a trademark for their brand, they find themselves stuck in a cycle of rejection and wasted effort.Join us in this episode of The Seller Process Podcast with Anita Mar,a seasoned Canadian trademark agent who brings 24 years of hands-on experience to the table. Anita will unveil the truth behind these myths and help entrepreneurs and small business owners successfully choose and secure a trademark for their brand....2023-10-0433 minThe Seller Process PodcastProduct Innovation & Project Management ToolsDo you want to revolutionize your product development and manufacturing process, resulting in a streamlined and organized innovation journey? Discover how to effectively use project management tools and implement product innovation strategies that will transform your business and propel you toward unprecedented success.Join us in this episode of The Seller Process Podcast with Afolabi Oyerokun as he revolutionizes the product innovation process by designing a project management tool to streamline collaboration while navigating the central conflict of balancing his desire for creativity with the need for effective management.Here's a breakdown of what to...2023-09-2033 minThe Seller Process PodcastMain Image Strategies to Increase CTRIn a world of countless Amazon listings, one man stumbled upon a hidden secret that would forever change his perspective. Kamaljit Singh's journey into the realm of Amazon selling took an unexpected turn when he uncovered the mesmerizing power of the main image. His discovery, an enticing twist in his pursuit, revealed how a captivating image could revolutionize click-through rates and ultimately boost sales. But what tactics did Kamaljit employ to create these beguiling images that defied the norm? The answer lies in his relentless experimentation, leaving us on the edge of our seats, eager to unravel the secrets...2023-09-0636 minThe Seller Process PodcastBuild Up Your Team to Manage Multiple BrandsIf you're feeling overwhelmed and stretched thin, constantly juggling between multiple brands and tasks, then you are not alone! You may be spending countless hours trying to manage everything yourself but finding that your efforts are not yielding the desired results. Instead of building a strong team to handle the workload, you may be stuck in a cycle of exhaustion and frustration, hindering your business expansion plans.In this episode of The Seller Process Podcast, Gianmarco talks with Michael Michelini about his unwavering belief in collaboration transformed his business and opened doors he never thought...2023-08-2333 minThe Seller Process PodcastStep by Step Checklist to Expand from Amazon to ShopifyDiscover the unexpected twist in this journey from Amazon to Shopify as a determined entrepreneur uncovers the secrets to mastering e-commerce. Brace yourself for a surprising turn of events that will leave you on the edge of your seat, eager to unveil the next steps in this exhilarating transition.In this episode of The Seller Process Podcast, Gianmarco talks with Eric Dunion as he guides Amazon sellers through a step-by-step checklist to expand their business to Shopify, unlocking the potential for brand growth, customer data ownership, and protection against copycats.Here's a breakdown of what...2023-08-0931 minThe Seller Process PodcastExpanding from Amazon to Brick-and-Mortar StoresIf you're feeling frustrated and overwhelmed by the lack of success in transitioning from Amazon to physical retail, despite your efforts to expand and grow, then you are not alone! Many e-commerce sellers like you are finding it challenging to make the leap into brick-and-mortar stores. You may have tried various strategies such as opening a physical store, investing in advertising campaigns, or even partnering with local retailers, only to see minimal results. Instead of the increased success, you were hoping for, you might be experiencing stagnant sales, difficulty attracting customers to your physical store, or even financial setbacks...2023-07-2634 minThe Seller Process PodcastThe NPI Process for Effective Product DevelopmentIf you're feeling overwhelmed and frustrated with the product development process, constantly running into roadblocks and delays, then you are not alone! Many entrepreneurs face challenges in bringing their products to market, including misaligned goals, lack of communication, and inefficient processes. Perhaps you've already invested time and resources into product development, only to find out that the result doesn't meet customer needs or expectations.In this episode of The Seller Process Podcast, Gianmarco talks with Renaud Anjoran about developing new products effectively and mitigating risks as he guides entrepreneurs through the NPI process.Here's a...2023-07-1938 minThe Seller Process Podcast5 Steps to Create an Effective Product PackagingIf you're feeling frustrated that your products aren't standing out in the crowded e-commerce market, despite all your efforts, then you are not alone! Maybe you've tried different marketing strategies, reduced prices, and improved product quality, but you still can't seem to create a lasting impact on your customers. The problem may lie in your product packaging design, which plays a crucial role in establishing brand recognition and influencing consumer behavior. Without an effective packaging design, your products may fade into the background, leading to missed sales opportunities, reduced brand equity, and limited customer loyalty.In this...2023-07-0531 minThe Seller Process PodcastNavigating Compliance: Protecting Your Business in Today's MarketDo you want to protect your business from legal issues related to compliance regulations? Are you struggling to navigate the complex maze of product compliance requirements around the world? If yes, then I have good news for you. Our guest, Fredrik Grönkvist, will be sharing the solution that will help you achieve the peace of mind that comes with being fully compliant. With his expert guidance, you'll be able to ensure your business follows regulations and directives, allowing you to avoid potential legal issues and protect your business. So, get ready to navigate compliance like a pro and a...2023-06-2834 minThe Seller Process PodcastB2C and B2B Marketplaces to Diversify IntoConsumers and businesses are diversifying their shopping and selling habits due to Amazon's raised fees and increased competition. Jeff believes that diversifying sales channels is the best way for businesses to maximize their potential, with the right process and strategies, businesses can find success in new sales channels. Stay tuned for an enlightening conversation that could revolutionize your approach and expand your business horizons.In this episode of The Seller Process Podcast, Gianmarco talks with Jeff Campbell about the process of expanding into new sales channels. Jeff is a digital marketing veteran, e-commerce entrepreneur, and professor at...2023-06-2132 minThe Seller Process Podcast5 Marketing Tactics to Grow On and Off AmazonFrom struggling entrepreneur to digital marketing expert, Ben Leonard's journey takes an unexpected turn that leads to massive success. But what was the twist that changed everything? Find out as we delve into the story of how one man's passion for marketing transformed an entire industry.In this episode of The Seller Process Podcast, Gianmarco talks with Ben Leonard about the juicy marketing tactics of burgers but reminds us all to eat our veggies first, in order to build a solid foundation for a successful brand. Ben is the founder of Beast Gear and a skilled eCommerce...2023-06-1434 minThe Seller Process Podcast3 Types of PPC Retargeting CampaignsIn this episode of The Seller Process Podcast, Gianmarco talks with Chris Rawlings about the best practices, tips, and secrets to running successful PPC retargeting campaigns. After founding his own 7 figure Amazon brand, Chris founded Sophie Society to provide excellent PPC launch and PPC management to brands looking to grow fast. He has since owned, advised, or managed dozens of 7 and 8-figure brands on Amazon. He now teaches and mentors other sellers through the Titan network as a leader in their top tier of sellers. Before entering the Amazon ecosystem Chris cofounded tokenized startup fund 22X. 2023-06-0737 minThe Seller Process PodcastHow to Identify the Most Profitable Price for Your ProductsAs more businesses sell products on Amazon, pricing has become more competitive. However, many brands don't pay enough attention to pricing because it's complicated. But pricing has a big impact on profits, so it's important to find the right price to help your product stand out on Amazon. What's the best way to make sure you're making the most money?In this episode of The Seller Process Podcast, Gianmarco talks with Chad Rubin about identifying the most profitable price product for entrepreneurs. Chad is the founder of Profasee, a company that enables Amazon brands to predict the...2023-05-2434 minThe Seller Process PodcastA System to Prioritize, Execute and Increase ProductivityAs an entrepreneur, you are taking care of a lot of things happening at the same time. Prioritizing tasks is always the key to getting through them effectively without getting overwhelmed. What if you could learn a better way to do it from a professional?Join us in this episode of The Seller Process Podcast with Wierd Schamhart, a business coach with over 30 years of experience in online marketing and ecommerce. Discover a better way to optimize your process, whether it is for creating something new, or improving a system in place. Here's a breakdown...2023-05-1731 minThe Seller Process Podcast8 Steps to Getting Media CoveragePublic Relations, whether through media or local journalists, is often associated with big corporations. What if there is a way for small businesses and startups to leverage the power of PR to grow their businesses?In this episode of The Seller Process Podcast, Gianmarco talks with Mickie Kennedy about 8 distinct steps to getting media coverage. Mickie is the founder of eReleases, a company that helps small businesses, startups, and authors get website traffic and better-quality customers through coverage in the media.Here's a breakdown of what to expect in this episode:What is...2023-05-1038 minThe Seller Process PodcastHow to Build Your Amazon's Post-Purchase FunnelIf you have a well-built and beautiful webpage for your products but not getting anywhere near a successful level of attraction for new customers signing up, you might be lacking a marketing strategy. Join us in this episode of The Seller Process Podcast, as we discuss with Shawn Hart and Seth Stevens, the co-founders of postpurchasepro.com how they're helping dozens of Amazon sellers beat their competition through leveraging email marketing.Post Purchase PRO is the only full-service post purchase marketing company specifically designed to help Amazon sellers drive repeat orders, keyword ranking, and higher...2023-05-0335 minThe Seller Process PodcastNever Repeat Mistakes with a Stockout Assessment ChecklistNever Repeat Mistakes with a Stockout Assessment ChecklistIs there a way or a system to prevent stockout for your products? What are things we should be aware when it comes to stockouts?Join us in this episode of The Seller Process Podcast, as Gianmarco welcomes back Chelsea Cohen, the queen of inventory management, where they discuss about how to effectively run through stockout assessment and putting a stockout avoidance system in place.Here's a breakdown of what to expect in this episode:• Intro discussion• The stockout assessment checklist• The th...2023-04-2631 minThe Seller Process PodcastHow to Leverage ChatGPT for Amazon SEODo you have products listed in Amazon? How do you keep up to date with optimizing your listing and ranking? What is ChatGPT? How is it used for SEO operations? Join us in this episode of The Seller Process Podcast, as we discuss with Jon Tilley, the founder of Zonguru.com how to leverage ChatGPT for optimizing and improving your product listings and ranking. Here's a breakdown of what to expect in this episode:• Introduction and ChatGPT • How do we optimize our listing?• Looking for the right keywords.• Using AI for SEO...2023-04-1933 minThe Seller Process PodcastKey Elements To Confirm Before Placing a Factory OrderHow do we step up our sourcing process? Are there techniques to help us vet suppliers from China? What do I need to know before placing an order?It doesn’t matter if you're a beginner or an experienced importer from China. Join us in this episode of The Seller Process Podcast, as we discuss with Jing Zhu, the founder of Jingsourcing.com how to effectively select reliable manufacturers, build lasting relationships, and negotiate for the best prices. Here's a breakdown of what to expect in this episode:• Intro and Jing's background•...2023-04-1229 minThe Seller Process Podcast3 Hacks to Increase ProfitabilityEntrepreneurs, are you ready to gain a competitive advantage and increase your profitability on Amazon? Welcome to The Seller Podcast! In this episode, our guest Adrian Meakin, part of the award-winning UK-based training organization, Sales Geek, shares his expertise on how to sell on Amazon properly and offers three systems to help you grow your brand over seven figures. Join us as we explore Adrian's insights on product research, listing optimization, PPC strategies, and global expansion to take your Amazon business to the next level!Here's a breakdown of what to expect in this episode:• The th...2023-04-0531 minThe Seller Process PodcastHow to delegate A+ content production to your teamIn this episode of The Seller Process Podcast, we dive deep into Amazon listing optimization with expert, Slave Angelov. Join us as we uncover the secrets to creating high-quality A+ content that helps your products stand out and sell like hotcakes! From research to design, testing to feedback, Slave shares his tried-and-true process for crafting effective A+ content. Along the way, we explore the power of user-generated content, the benefits of Amazon Premium Plus content, and how to track success through increased conversion rates. If you're an Amazon seller looking to take your listings to the next level, you...2023-03-2931 minThe Seller Process PodcastExit Strategy Part III: Pre-Exit PreparationWelcome back to the third and final episode of our mini-series on crafting the perfect exit strategy. In this episode, Scott Deetz, the CEO of Northbound Group discuss what entrepreneurs can do on a daily, weekly, or monthly basis to achieve their goals and make a successful exit. Deetz emphasizes the importance of unlocking the value of a company before going to market and shares some strategies to increase profitability and growth. We cover everything from finding capital to accelerate growth, identifying bottlenecks to development, and removing them to pre-go-to-market processes and considerations for the actual sale of a...2023-03-1540 minThe Seller Process PodcastExit Strategy Part II: Planning & ForecastingAre you an entrepreneur looking to sell your business? Then you will want to experience this three-part mini-series on crafting the perfect exit strategy! On part 2, Scott Deetz, a renowned expert in the Amazon space continues to share his expertise. In phase one, we cover the vision and goal. In this episode, phase two, we will focus on understanding how a business is valued, starting with the simplistic view of calculating the enterprise value based on the trailing 12 months' profitability using EBITDA or seller's discretionary earnings and applying a multiple to it. Then we will discuss the...2023-03-0835 minThe Seller Process PodcastExit Strategy Part I: Goals & VisionGet ready to learn about crafting the perfect exit strategy for Amazon and eCommerce entrepreneurs in this exciting episode of the podcast. On this 3-part series, your host, Gianmarco and guest, Scott Deetz, founder and CEO of the Northbound Group talks about exit strategy. On the first part of this series, discover why having an exit strategy mindset is crucial and how it could result in more than half of the money entrepreneurs make from their businesses. The episode highlights a workbook built by Deetz's company. It helps entrepreneurs identify how to create a spreadsheet, set their after-tax annual...2023-03-0124 minThe Seller Process PodcastSecure your "Stock Flow" and Never Run Out of InventoryTune in to this podcast episode where Gianmarco Meli sits down with David and Ryan, founders of Davan Strategic, to discuss their proven process for keeping inventory in check and never running out of stock. Learn about their game-changing new tool, Stock Flow, that can automate inventory management, providing a quick overview of inventory location, breaking down stock flow, and updating information weekly. Next, discover the importance of calculating the cost of inventory at different places in the supply chain, negotiating with suppliers to store products for free, and using third-party logistics (3PL) companies to save on costs. Make...2023-02-2235 minThe Seller Process PodcastSet Up a Systemized Schedule for PPC Recurring TasksMaximize Your Amazon PPC Strategy with Bernard- An Expert's Guide to Optimal Sponsored Product Campaigns! In this episode, join Gianmarco Meli and Bernard Nader as they dive into PPC advertising on Amazon. Bernard shares his tips on creating a routine and calendar for PPC management, auditing your account, and customizing your strategy to fit your brand and product. Next, learn how to focus on sponsored products, keep track of your SOPs with Trello, and understand the importance of profit margins and budget management. Then, take advantage of this expert's guide to optimize your sponsored product campaigns for e...2023-02-0831 minThe Seller Process PodcastGrow Your Market Share with Insights from SQPJoin Gianmarco Meli and his special guest, Mansour Norouzi, as they talk about using Amazon's search query performance data to gain a competitive advantage for your brand. Mansour shares his expertise in extracting valuable information from Amazon reports and making data-driven decisions to increase sales and conversions and reduce ad spend waste. He also explains the limitations of the data offered by Amazon and how to interpret it correctly. Furthermore, he mentions how he created a spreadsheet template called the "Search Query Performance Analyzer" to help sellers analyze their data more efficiently and tips on...2023-02-0132 minThe Seller Process PodcastHow to Optimize Your Supply Chain To Improve CashflowJoin Gianmarco Meli and his special guest, Jamie Paros, as they discuss ways to optimize your supply chain, de-risk your business, and boost profitability. Jamie, an accomplished entrepreneur, and Amazon FBA expert shares his knowledge and experience in the industry, including tips for controlling inventory and reducing costs. Learn from one of the most well-known influencers in the Amazon space as Jamie shares his success and global contacts in the community.Here's a breakdown of what to expect in this episode:· Supply chain optimization for Amazon sellers· Jamie's experience as an entrepreneur...2023-01-2534 minThe Seller Process PodcastLeverage Amazon's Data to Boost RankingJoin Gianmarco Meli and his special guest, Gonza Martinez, an Amazon eight-figure seller, CEO of Ziresquare, a full-management Amazon agency, and co-founder of Core, a PPC mastermind and community. If you're looking to leverage the new stream of data Amazon has made available to sellers to extract valuable information and insights to grow your business, this episode is for you. Gonzalo will share a system for boosting your keyword ranking by combining information from multiple reports and data sets, providing you with the tools you need to make data-driven decisions and grow your business.Here's...2023-01-1932 minThe Seller Process PodcastProduct Compliance in Europe & Pan EU Set Up Join Gianmarco Meli and his special guest, Anton Hermann, as they talk about everything you need to know to set up your business for success in the Amazon European marketplace. They will cover local rules, taxes, product compliance, and more to ensure that you have the guidance to kickstart your international expansion. Whether you're just starting or have existing investments in the European market, take advantage of this episode to get up to date on the latest tips and advice and succeed in the Amazon European marketplace.Ready to Launch Your Business in E...2023-01-1138 minThe Seller Process PodcastAudience Building: How to Get 200 Email Leads per DayJoin Gianmarco Meli and his guest, Dr. Travis Zigler, as they discuss how to effectively attract users to your product, capture their emails, and convert them into loyal customers of your brand. Dr. Travis, a successful optometrist-turned-eCommerce-entrepreneur provides advice on Amazon PPC and Amazon sales. In this episode, Dr. Zigler will share strategies to help you build a trusting relationship with your customers, create a targeted audience, and maximize your sales. If you're looking to create a deeper connection with your customers and build an audience you can reach out to for product feedback, new launches, or even repeat...2023-01-0434 minThe Seller Process PodcastPPC Strategies Based on the Customer Buying CycleJoin Gianmarco Meli and his guest, Mike Zagare, as they talk about a strategy to span the entire buying cycle with dark PPC campaigns that target Amazon customers to become loyal to your brand. If you want to create an all-encompassing PPC approach to let more people find your products, increase your conversions, and boost recurring purchases from current customers, this episode is for you.Listen to this episode to get actionable advice on how to build a successful dark PPC campaign and make sure your brand stands out from the competition.2022-12-2127 minThe Seller Process PodcastTrack and Grow the 4 Metrics of the Buying JourneyJoin Gianmarco Meli and his guest, Marc Jepsen, as they talk about the four main KPIs that we should pay attention to manage an Amazon business effectively and what we can do to improve them and bring them back on track if any issues develop. If you're seeking ways to enhance your most crucial KPIs and have a system in place to respond to these metrics whenever they go off track, this episode is for you.Here's a breakdown of what to expect in this episode:How to get the most out of your Amazon product...2022-12-1436 minThe Seller Process PodcastThe 4Ds to Find Your Customer Avatar and Transform Your BrandJoin Gianmarco Meli and his guest, Monica Sharma-Patnekar, as they talk about a method to identify target market, craft offers, and communicate based on the customers' core needs, wants, and aspirations. They also talked about being committed to giving customers exceptional service, outstanding products, and content tailored to their needs. If you are looking to grow your business, this episode is for you. Here's a breakdown of what to expect in this episode:• The importance of knowing who you're serving.• Ways to find your customer's needs and desires.• You must follow up with customer conver...2022-12-0735 minThe Seller Process PodcastHow to Create an Amazon Optimized P&LJoin Gianmarco Meli and his guest, Matt Remuzzi, as they talk about creating a Profit & Loss optimized for Amazon sellers to take charge of finances and make wiser business decisions. So, if you're interested in starting a solid business and want to develop better ways to handle your finances and regain control over your most significant financial matrix, then you should see this episode.Here's a breakdown of what to expect in this episode:• Where to get the information to input in our P&L• Some areas of the P&L that you can focus on t...2022-11-3031 minThe Seller Process PodcastHow to Boost Conversion Rates with Visual ReferencesJoin Gianmarco Meli and his guest, Kamaljit Singh, as they talk about leveraging human beings' innate tendency to think visually so we can create high-converting product images that will make our listing stand out from the competition. Suppose you're looking to get a competitive edge over other Amazon products in your niche and want to upgrade your listings' visual assets in a way that genuinely appeals to your target audience, then this episode is for you.Here's a breakdown of what to expect in this episode:1. How to use visual references in your listings to help...2022-11-2332 minThe Seller Process PodcastThe 5 Steps Formula for Effective UGC CreationJoin Gianmarco Meli and his guest, Philip Li, as they talk about how to build highly effective User-Generated Content (UGC) videos and how we can work with creators to produce great content for our brand. If you're wondering how your brand can leverage this powerful content to increase brand awareness and boost sales, this episode is for you. Here's a breakdown of what to expect in this episode:• How to add a UGC video to your page.• What is a UGC mash-up?• The methods for utilizing more user-generated content videos• Some typical errors we should...2022-11-1628 minThe Seller Process Podcast7 Steps to Turn Your Private Label into a Household BrandJoin Gianmarco Meli and his guest, Rodrigo Gonzalez, as they talk about branding strategies employed by leading businesses and how you can apply them in your company to transform your private label into a legitimate brand that your clients will like. If you're wondering how to turn your Amazon private label into a strong and trusted household brand name this episode is for you!Here's a breakdown of what to expect in this episode:The first step is to know your niche.The power of knowing who your target audience is.Positioning based on product characteristics...2022-11-0942 minThe Seller Process PodcastAutomate & Delegate Tasks with the Accountability ChartJoin Gianmarco Meli and his guest, Eli Lipshatz, as they talk about using the Accountability Chart to automate and delegate tasks. This episode is for you if you want to organize your company, boost productivity, and outsource daily operations to concentrate more on the strategy and tactics to maximize sales. Eli provides a system for identifying company's essential roles and responsibilities so that a company can more clearly decide what to automate and what to hand over to the team to advance the company.Here's a breakdown of what to expect in this episode:• What is...2022-10-2633 minThe Seller Process PodcastCombine Brand Analytics Reports for Advanced Data AnalysisJoin Gianmarco Meli and with his guest, Daniel Fernandez of AMZ Clever, as they talk about how we can combine various data sources contained in Seller Central to obtain helpful information, evaluate our competitors, and make smarter decisions. Then, find out how to prepare the ideal product launch for your Amazon business. Learn what makes a successful product launch and why the Brand Analytics + Search Query Performance report combination is the perfect way to prepare for launch.Here's a breakdown of what to expect in this episode:The Search Query Report and why sellers should careThe...2022-10-0632 minThe Seller Process PodcastThe Social Media Funnel To Get Raving FollowersJoin Gianmarco Meli and Ben Leonard as they talk about creating a social media funnel to attract raving followers. Have you ever wondered how to use social media to get beyond views and likes to develop a genuine brand and generate sales? In this episode, the CEO of Beast Gear and eCommerce expert, Ben, explains his excellent Instagram funnel for eCommerce.Here's a breakdown of what to expect in this episode:Using social media to drive sales wherever you wantSocial media exists to serve the part of our brain which is seeking attentionHow to increase engagement and have...2022-10-0526 minThe Seller Process PodcastThe 80/20 of Amazon PPCJoin Gianmarco Meli with Dr. Travis Zigler as they talk about the latest Amazon PPC tricks and tactics. Dr. Travis is a recovering optometrist turned e-commerce entrepreneur. He shares the 80/20 of Amazon PPC and the most important actions to maximize ad spend returns. Here’s a breakdown of what to expect in this episode:1. The 80/20 Pareto Principle2. Find the 20% of keywords to drive 80% of sales3. Single keyword ad campaigns4. Up-down strategy5. Is the same tactic applicable to sponsored brands?6. And so much more!About Dr. Travis Zigler:2022-06-0826 minThe Seller Process PodcastThe Checklist to Expand Internationally on AmazonJoin Gianmarco Meli with Kevin Sanderson as they talk about expanding an Amazon business internationally to grow the brand and increase sales. Kevin is an Amazon seller himself and is the host of Maximizing E-commerce. He shares the step-by-step process to launch offers overseas, conquer new markets, and steer away from the potential pitfalls of selling internationally. Here’s a breakdown of what to expect in this episode:1. When is the right time to go international?2. Checklist for international selling3. Understand which market to go into4. Complexities of international regulations5. How t...2022-06-0133 minThe Seller Process Podcast"Profit First" for Amazon SellersJoin Gianmarco Meli with Chad Maghielse as they talk about strategies to turn an Amazon business into a money-making machine that systematically pays a good salary and dividends monthly. Chad is an Amazon business owner of a pet supplies brand. He explains how to implement the simple methodology of Profit First. Here’s a breakdown of what to expect in this episode:1. Profit First methodology for Amazon sellers2. Changes in the business to implement it3. How expenses can earn more profit4. What to do when there is not enough money to pay5. ...2022-05-2529 minThe Seller Process PodcastCreate Evergreen Videos to Sell Your Amazon ProductsJoin Gianmarco Meli with Vova Even as they talk about alternative ways to drive traffic to Amazon listings without spending a dime. Vova is an Amazon seller and content creator. He shares the method of creating evergreen product videos and leveraging YouTube traffic to generate new clicks and customers to listings. Here’s a breakdown of what to expect in this episode:1. What evergreen videos are2. Keywords for YouTube3. Inputs on video content and design4. Video ranking tips for YouTube5. Tools for product research6. And so much more!Watch th...2022-05-1836 minThe Seller Process PodcastSEO and the Process of Search Term OptimizationJoin Gianmarco Meli with Steven Pope as they talk about how to master the A9 Amazon algorithm to bring products to page one and boost organic sales consistently. Steven is the founder of My Amazon Guy, a marketing agency with more than 200 brands managed. He shares the process his company uses to optimize keyword ranking and build SEO-friendly Amazon listings. Here’s a breakdown of what to expect in this episode:1. Elements that impact rankings the most2. Factors and critical points to boost rankings3. Tips on how to work on keyword research4. Wh...2022-05-0426 minThe Seller Process Podcast6 Steps to Make Your Brand Retail-ReadyJoin Gianmarco Meli with Talor Ofer as they talk about new channels to expand the business and create a household brand by entering big box stores and retail chains. Talor is an experienced e-commerce and retail seller having sold to dozens of big retail chains across the USA. He shares the process of turning an e-commerce business into a retail-ready brand so that products can be wholesaled to offline retailers. Here’s a breakdown of what to expect in this episode:- What is retail-ready, and why should Amazon sellers care about it- Expectations when de...2022-04-2733 minThe Seller Process PodcastThe 3 Must-Have Documents to Run All Your NumbersJoin Gianmarco Meli with Nathan Hirsch as they talk about understanding your business numbers and having control over finances. Nathan is a lifelong entrepreneur and the CEO of EcomBalance and Outsource School. He shares the main documents needed to run financials correctly and how effective bookkeeping can save the business from expensive headaches down the road. Here’s a breakdown of what to expect in this episode:– Why Amazon and e-commerce sellers should care about bookkeeping– Three must-have documents to keep track of the business numbers– How to make an effective P&L statement– Tips for c...2022-04-2027 minThe Seller Process PodcastMicro-Testing: The System to Scale Product DevelopmentJoin Gianmarco Meli with Jayce Broda as they talk about a strategy to systematically grow a business by consistently launching new products quickly and risk-free. Jayce is the managing director of Ontario-based digital marketing agency Seller Interactive. He expounds on leveraging the power of micro-testing to scale multiple brands. Here’s a breakdown of what to expect in this episode:1. Micro-testing explained the benefits of implementing this strategy2. Get started with micro-testing by identifying a well-performing product3. Establish a manufacturing relationship with an already existing product4. Ways to track performance and success of the...2022-04-1332 minThe Seller Process PodcastLeverage Your Node’s “Item Type Keyword” for Maximum RelevancyJoin Gianmarco Meli with Neil Twa as they discuss positioning your next product launch for domination in your niche. Neil Twa is the founder and CEO of Voltage Digital Company. He shares how to take advantage of the Amazon algorithm in identifying the best categories to sell in and the most important keywords to use for a successful product launch. Here’s a breakdown of what to expect in this episode:“Amazon is a river, but it is also a tree”Take advantage of the Amazon algorithmIdentify the best browse node to learn for the next product launchWhat is nee...2022-04-0629 minThe Seller Process PodcastThe Tracker to Effectively Forecast Sales Spikes and Peak DatesJoin Gianmarco Meli with David Lang and Ryan Sherrard as they discuss a proven method to accurately predict sales spikes and offer a solution to deal with them. David is a pilot while Ryan is a scientist, and they joined forces to create DAVAN Group, an e-commerce coaching business. They provide a powerful spreadsheet, so running out of stocks after an unexpected bump in sales due to holidays or unforeseen events is just a thing of the past. Here’s a breakdown of what to expect in this episode:1. Major peak dates to be aware of, so in...2022-03-3034 minThe Seller Process PodcastBoost CTR and Conversion Rate Through Polls and Split TestingJoin Gianmarco Meli with Anthony Confrancesco as they discuss solutions to maximize the potential of existing products and get more clicks and sales. Anthony is the industry liaison of PickFu, a consumer research platform to get in-depth feedback for businesses. He shares a systematic method to take B-tests and run experiments on the most important elements of listings. Here’s a breakdown of what to expect in this episode:1. Impacts of running experiments to optimize listings2. How to increase metrics of clickthrough rates and conversion rates3. Balance aesthetics and flow of information4. Make the ma...2022-03-2329 minThe Seller Process PodcastAmazon to Pinterest: The Workflow for Pin EngagementJoin Gianmarco Meli with Matt Parker as they chat about a simple method to lead new clicks on Amazon listings and gain new customers. Matt is the co-founder of Pinformative, a Pinterest-based e-learning portal, and agency primarily focused on scaling brands across different platforms. He shares how to leverage Pinterest to create more brand awareness, generate new clicks, and close more sales. Here’s a breakdown of what to expect in this episode:1. Free traffic on Pinterest for sellers2. Crash course on the Pinterest UI3. Create boards with general Google-optimized keywords4. Take advantage of us...2022-03-1634 minThe Seller Process PodcastInstagram and TikTok Influencer OutreachJoin Gianmarco Meli with Paul Baron to talk about ways to scale the business by putting the brand on social media through the power of influencer marketing. Paul is the founder and CEO of Chat Marketing University. He provides a step-by-step guide to reach out to influencers on Instagram and TikTok and turn them into powerful marketing allies. Here’s a breakdown of what to expect in this episode:Why focus marketing on Instagram and TikTokHave a general idea of who the buyers are through hashtagsVet for influencers who have organic engagementTreat influencers as partners for a long-term bu...2022-03-0940 minThe Seller Process Podcast10 Hacks Guaranteed to Increase Your ProfitJoin Gianmarco Meli with Andrew Erickson to discuss the 10 hacks that will guarantee increasing profit margins. Andrew is an engineer turned entrepreneur with several private label brands on Amazon and Etsy. He shares a few simple tweaks to apply in products and the way to manage the business for better profit. Here’s a breakdown of what to expect in this episode:-Revenue is vanity, profit is sanity-10 hacks overview-Cost, quote matching, reduce production cost, and order volume-Consider packaging, size tiers, and weight-Get money back from Amazon, reduce tariffs, an...2022-03-0238 minThe Seller Process Podcast6-Steps Analysis to Supercharge Your Listings Join Gianmarco Meli with Emma Schermer Tamir to discuss the 6 steps process you should go through to have perfectly optimized listings and increase conversion rates of your products. Emma is a marketing expert and the co-founder and CEO of Marketing by Emma. She shares a listing analysis process that can easily identify current market gaps and weak spots in the listings to improve them and make them rank to page one. Here’s a breakdown of what to expect in this episode:Listing analysis process in a nutshellLook at how listings should fit in the overall marke...2022-02-2340 minThe Seller Process PodcastAutomate the Process of Hiring a VA with AirtableJoin Gianmarco Meli with Barak Almog to discuss how to streamline the business and make it more efficient by delegating tasks to focus more on strategy and vision. Barak Almog is the owner of SellerFrame.com, which helps business owners automate their business. He shares how he has built an automated system to find and hire virtual assistants. Here’s a breakdown of what to expect in this episode:-General overview of the automated system to hire VAs-The application form: how to build one and what to require-Best practices for CV and phone sc...2022-02-1636 minThe Seller Process PodcastTurn your Amazon Products into High Converting Walmart ListingsJoin Gianmarco Meli with Michal Chapnick to talk about expanding the business beyond the boundaries of the Amazon marketplace and into other growing platforms. Michal has been an e-commerce entrepreneur since 2011. She shares how to take Amazon listings and adapt them to Walmart to add a new income stream. Here’s a breakdown of what to expect in this episode:-What Amazon sellers can expect from selling to Walmart-Differences in product listings between Amazon and Walmart-Things to take care of on Walmart to optimize listings-Special recommendations for optimizing images-How to...2022-02-0929 minThe Seller Process PodcastAll-Weather Systems to Manage Inventory Like a ProJoin Gianmarco Meli with Chelsea Cohen to discuss the system to effectively manage your inventory so you will never run out of stock again. Chelsea is an Amazon inventory management expert, Amazon seller, speaker, consultant, and the co-founder of SoStocked.com, an Amazon inventory management software. She shares her system on managing inventory effectively despite seasonality or temporary changes in sales velocity. Here’s a breakdown of what to expect in this episode:- What is inventory-minded marketing?- Adjustments in the inventory management process- Sales velocity and how to accurately find that for eac...2022-02-0228 minThe Seller Process PodcastDiversify your Way to an Unshakeable BusinessJoin Gianmarco Meli with Aleks Leal to discuss the strategies to protect your business from outside threats and reduce risks to keep the brand running for the long haul. Aleks is an e-commerce veteran with over 14 years of experience and the host of the Wizards of Ecom Spanish Podcast. He shares the process he used to de-risk his business and make it into an unshakeable empire.Here’s a breakdown of what to expect in this episode:- The formula to mitigate business risks and make it unshakeable- What is diversification in business?- Ho...2022-01-2431 minThe Seller Process PodcastAdvanced Aggregators' Systems to Manage Supply ChainJoin Gianmarco Meli with Mohammad Usman to discuss logistics and supply chain. Mohammad is a supply chain management expert and co-CEO of D1 Brands. He shares the system he uses to manage the supply chain in their aggregator with hundreds of SKUs. Here’s a breakdown of what to expect in this episode:- Supply chain management in a nutshell- What has to happen during the inventory planning process- How to divide products by category- Tips to optimize logistics- Strategies to keep costs at a minimum- And so...2022-01-1933 minThe Seller Process PodcastThe System of a 7-Figure Wholesale BusinessJoin Gianmarco Meli with Kris McCauley to talk about the best process to find wholesale suppliers and open accounts with them to secure a new stream of profitable products. Kris is a seven-figure Amazon business owner and the founder of the nonprofit Pawareness Podcast. He shows the steps he took in his business that successfully opened dozens of wholesale accounts smoothly and efficiently. Here’s a breakdown of what to expect in this episode:- The best approach to send emails when looking for suppliers- Tips to overcome objections and secure better deals- Wh...2022-01-0529 minThe Seller Process PodcastHow to Maximize the Power of Brand AdsJoin Gianmarco Meli with Destaney Wishon to discuss the best practices and strategies to make the most out of Sponsored Brand Ads. Destaney is the co-founder and CEO of BetterAMS, an Amazon advertising agency. In this episode, she explains how to set brand-sponsored ads that perform better than other competitors. Here’s a breakdown of what to expect in this episode:- Characteristics of each type of brand ads- The best time to use each brand ad type- How to go about the creative section of sponsored brands ads- Tips for wr...2022-01-0328 minThe Seller Process PodcastThe SOP to Create SOPsJoin Gianmarco Meli with Reggie Young to discuss the SOP to create SOPs. Reggie is a seven-figure Amazon seller and digital marketing expert. He shares his knowledge on training VAs and teammates to help build and take care of the processes inside his company. Here’s a breakdown of what to expect in this episode:- Initial context about standard operating procedures (SOPs)- How to make a great video SOP- Tips and recommendations for writing the goals of the SOP- What elements must be included in the instructions- Advanced ti...2021-12-2931 minThe Seller Process PodcastHow to Set Up Google Ads to Boost RankingJoin Gianmarco Meli with Tyler Gregg to talk about using Google ads to drive massive traffic at a low cost per click to improve the ranking of Amazon listings. Tyler is the director of operations at Ampd, an ad automation toolkit that amplifies the results of your Google ad campaigns directed to Amazon. He explains how Google, when combined with Amazon, can help skyrocket your listings ranking. Here’s a breakdown of what to expect in this episode:– What to expect from driving Google traffic to Amazon listings– The strategy to set up campaigns for new produc...2021-12-1530 minThe Seller Process Podcast4 Steps to Stand Out from the CompetitionJoin Gianmarco Meli with Brian Johnson to talk about strategies and actionable tips to differentiate your brand effectively and stand out from the competition. Brian is a Texas-based advertising strategist, brand architect, and co-founder of CANOPY Management, an Amazon marketing, and management agency. He provides four steps to exponentially improve your listing attractiveness and outplay the competition. Here’s a breakdown of what to expect in this episode:– Why there is a need to stand out from the competition– Identify patterns and common themes within product niches– Grab the shoppers’ attention visually– Hook interest by pointing...2021-12-0830 minThe Seller Process PodcastAudit Your PPC Ads with a 4-Level AssessmentJoin Gianmarco Meli with Ritu Java to discuss a four-level process of assessing the overall health of an Amazon advertising account. Ritu is the CEO and co-founder of PPC Ninja, a software and services company managing sponsored ads and DSP. She explains the process to understand which part of your ad account and campaigns needs more attention and which parts works well to help sellers make more informative and smart decisions.Here’s a breakdown of what to expect in this episode:– A general perspective of the four-level process– Metrics to evaluate a good campaign–...2021-12-0131 minThe Seller Process Podcast13 Steps to Find an A-Player VAJoin Gianmarco Meli with Gilad Freimann to discuss the 13 steps to search, vet, and hire great e-commerce virtual assistants (VAs).Gilad Freimann is the co-founder and CEO of VAA Philippines, a company specializing in VA services for Amazon sellers. He breaks down how they train VAs to do almost any job in Amazon and other services.Here’s a breakdown of what to expect in this episode:– VAA Philippines’ 13-step process to hiring VAs– Tips and tricks for the job ad to attract the right candidates– How to make the most out of an initial in...2021-11-2435 minThe Seller Process PodcastGreenlight Analysis: The Only Metrics that Matter in Product ValidationJoin Gianmarco Meli with Neil Twa to talk about product selection and profitability. Neil is the founder and CEO of Voltage Digital Marketing, a company that launches,operates, acquires, and represents some of the top 1-5% sellers on Amazon. Heshares his blueprint to build the best long-term branding strategy to dominatethe competition.Here’s a breakdown of what to expect in this episode:– How to generate product ideas– Three profitability metrics and why they are so critical– Recommended thresholds for margin, net profit, and ROI– How to shift mindset an...2021-11-1737 minThe Seller Process PodcastHow to Get Video Reviews from TikTok's Brand AmbassadorsJoin Gianmarco Meli with Dan Kleinman and Oded Farkash to talk about getting video reviews from TikTok brand ambassadors. Dan and Oded are the founders of Bambassadors, a company helping e-commerce brands harness the power of user-generated content to boost trust and sales. They share how brand ambassadors can provide fresh and authentic content to be used in marketing and social media. Here’s a breakdown of what to expect in this episode:– Why TikTok is a great platform to find your brand ambassadors– The process of setting up a brand ambassador program– Elements of a good b...2021-11-1033 minThe Seller Process PodcastDominate Q4 with Gifting Keywords & ChatbotsJoin Gianmarco Meli with Michelle Smith to talk about advanced ranking techniques to set yourself up for Q4 success. Michelle is the CEO of Easybot and trains Amazon sellers to use chat marketing to win the competition. She shares tips on how to position your listings at the very best and dominate Q4 on Amazon.Here’s a breakdown of what to expect in this episode:- Three keyword strategies for Q4 success- Deep dive into the ranking strategy- How to utilize chatbots to drive external traffic- Customer experience with cha...2021-11-0331 minThe Seller Process PodcastThe Workflow to Level Up your PPC GameJoin Gianmarco Meli with Mina Elias to discuss the step-by-step workflow to take your PPC advertising to the next level. Mina is the CEO of MMA Nutrition LLC and the founder of PPC University. He shares why it is crucial to understand the entire workflow and why it is set up the way it is.Here’s a breakdown of what to expect in this episode:- The first step to PPC campaign optimization- How to define the main keyword and the top 10 keywords- The next step after launching campaigns- Us...2021-10-2733 minThe Seller Process Podcast6 Methods to Find Suppliers in IndiaJoin Gianmarco Meli with Meghla Bhardwaj to discuss finding suppliers in India as an alternative to sourcing from China. Meghla has over 20 years of experience in the Asia sourcing industry. She shares why India should be considered as a sourcing hub for Amazon sellers.Here’s a breakdown of what to expect in this episode:- Why consider India as a source of products for you private label- Where to start when finding suppliers in India- Tricks to check the legitimacy of a supplier company- Sourcing agents as a viable op...2021-10-2027 minThe Seller Process PodcastSimplify Planning Like a War PlannerJoin Gianmarco Meli with Amy Wees as they talk about military planning methods applied to business. Amy Wees is a former war planner of the US Air Force turned e-commerce seller. She lays out a simplified way of planning, military-style.Here’s a breakdown of what to expect in this episode:- What do people do wrong about planning, and how to master your planning skills- Set simple and achievable goals and separate them from priorities- What are Measures of Effectiveness (MOE) and Measures of Performance (MOP)- Software to help you...2021-10-1339 minThe Seller Process PodcastKill Your Conversion Killers on ShopifyJoin Gianmarco Meli with Joris Bryon as they talk about conversion rate optimization. Joris is the founder and CEO of Dexter.agency, a remote team of e-commerce, conversion optimization, and email marketing specialists. He shares their proprietary process to continuous revenue optimization.Here’s a breakdown of what to expect in this episode:- A common mistake in conversion rate optimization- The DEXTER Method: five steps to continuous revenue optimization- How expert review helps to uncover potential site issues- Minimum traffic required to run A/B tests- Avoid th...2021-10-0632 minThe Seller Process Podcast3x Efficiency with Time Tracking and the 4D MixJoin Gianmarco Meli with Adrienne Dorison as they talk about a powerful yet simple method to multiply efficiency and productivity: Time Tracking. Adrienne is the CEO and co-founder of Run Like Clockwork, along with Mike Michalowicz, bestselling author of the books "Clockwork" and "Profit First".She shares what time tracking is all about and how she and her team help CEOs design a business that runs like clockwork. Here’s a breakdown of what to expect in this episode: • What time tracking is, and how is it different from time management • How to get sta...2021-09-2933 minThe Seller Process PodcastA 25 Point System to Validate your ProductJoin Gianmarco Meli with Tony Boffa as they talk about an efficient point-based system to validate a product effectively before moving ahead with it.Tony is the co-founder of Bilzar, an Amazon and Walmart-approved service provider and consultant. He shares the validation system he created to check if a product can be a viable option for your next launch.Here’s a breakdown of what to expect from this episode:- The Importance of product selection and why it cannot be understated- Deep dive into the metrics of the 25-Point System to validate a...2021-09-2229 minThe Seller Process PodcastThe Product Launch Tracker to Rule them AllJoin Gianmarco Meli with David Lang and Ryan Sherrard as they talk about how they set up and drag their launches for sustainable growth. David is a pilot while Ryan is a scientist, and together, they set up a business in e-commerce. Here’s a breakdown of what to expect in this episode:A launch process in three phases that starts before the product launchWhen to use the developed launch tracker in their processThe visibility score to better track the launch performanceTime took to go through the phases until the completion of the launchLessons learned from the process an...2021-09-1534 minThe Seller Process PodcastThe 3 Layer Framework for Effective Strategic DecisionsJoin Gianmarco Meli with George Reid as they talk about the framework to help in effective prioritization and focus on the best direction to grow the business. George used to work at Amazon, but now he runs an Amazon consultancy firm that specializes in advertising and listing optimization. Here’s a breakdown of what to expect in this episode:Common mistakes Amazon sellers make when it comes to business decisions and prioritizationThe Mountain Strategy, a framework for better brand prioritization Stay within inventory storage limits when it comes to operations for competitive advantageFor the brand, dig into the lis...2021-08-2732 minThe Seller Process Podcast7 Steps to Validate your Product on Amazon JapanJoin Gianmarco Meli with John Cant as they talk about validating a product on Amazon Japan. John lived in Japan before and is also in the e-commerce industry. These factors led him to co-found Rising Sun Commerce to help other sellers sell their products to Amazon Japan and not limit it to the local market. Here’s a breakdown of what to expect in this episode:Why it is a good opportunity to consider selling on Amazon JapanRequirements needed for compliance when entering the platformMain challenges on Amazon Japan that sellers must be aware ofThe checklist to validate a...2021-08-2023 min