Shows
Work Less, Earn MoreEp 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTubeI recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way...2025-04-2938 min
Work Less, Earn MoreEp 263: The 30-Minute Rule for YouTube Growth (YouTube Strategy)Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just sta...2025-02-0427 min
Work Less, Earn MoreEp 262: How to Use YouTube to Grow Your Business (with Chelsi Jo)In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.Chelsi reached out to me for advice on how to start and grow her YouTube channel strategically and efficiently. We had such a great conversation diving into the nitty-gritty of creating high-quality video content without getting overwhelmed. I sh...2025-01-2836 min
Work Less, Earn MoreEp 261: Should you hire contractors on RETAINER? Hourly vs Retainer vs SalaryIf you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and r...2025-01-2130 min
Work Less, Earn MoreEp 260: Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan)As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.If you’ve been wonderin...2025-01-1430 min
Work Less, Earn MoreEp 259: How to Use Networking & Live Events to Grow Your BusinessIn this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.We also discuss the critical role of follow-up after an event. It's not just about exchanging business card...2025-01-0742 min
Work Less, Earn MoreEp 258: How to Set Yourself Up for the MOST SUCCESSFUL New YearAs the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.I’ll guide you through how to approach each step thoughtfully—focusing on creating clear, actio...2024-12-3131 min
Work Less, Earn MoreEp 257: Should you use a PODCAST to grow your business? (with Stefanie Gass)In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on s...2024-12-2442 min
Work Less, Earn MoreEp 256: Online Business SOFTWARE: How to Choose the Best Options for YOUR NeedsIn this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.We’ll cover the best software options for hostin...2024-12-1744 min
Work Less, Earn MoreEp 255: How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica FroeseIn today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success.Listen to the full episode to hear:How Monica transitioned from...2024-12-1046 min
Work Less, Earn MoreEp 254: Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...)In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.I’ll explain why I’m moving from signature offers to creating fresh, dynamic offers more frequently, prioritizing live, interactive programs over pre-recorded courses, and introducin...2024-12-0333 min
Work Less, Earn MoreEp 253: Do webinars STILL WORK to sell online courses?In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advic...2024-11-2630 min
Work Less, Earn MoreEp 252: Podcasting VS YouTube: What will grow your audience FASTER?In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how...2024-11-1933 min
Work Less, Earn MoreEp 251: Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie RichardsonIn this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of...2024-11-1250 min
Work Less, Earn MoreEp 250: online business CHANGED in 2024... here's how to stay profitable.In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.2024-11-0514 min
Work Less, Earn MoreEp 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam)In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.We also talk about why quizzes are such powerful tools for lead generation and how you can...2024-10-2924 min
Work Less, Earn MoreEp 248: Why YOUTUBE Is the Best Way to Grow Your Audience in 2025In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.Listen to the full episode to hear:Learn the key advantages that set YouTube apart from other platforms, especially fo...2024-10-2240 min
Work Less, Earn MoreEp 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan)In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue...2024-10-1537 min
Work Less, Earn MoreEp 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan WisdomIf you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing o...2024-10-0840 min
Work Less, Earn MoreEp 245: 3 Systems to Maximize Your ProductivityIn this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding ba...2024-10-0144 min
Work Less, Earn MoreEp 244: Get Your Business ORGANIZED w/ Tracy HothIn today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our...2024-09-2449 min
Work Less, Earn MoreEp 243: How to Make Your First $10,000+ OnlineIn today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. ...2024-09-1740 min
Work Less, Earn MoreEp 242: The EASIEST Way to Sell Premium Coaching Programs (w/ John Meese)In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who ha...2024-09-1057 min
Work Less, Earn MoreEp 241: my plan to earn a million dollars in 2025In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.Listen to the full episode to hear:The detailed plan and strategies I’m using to grow my...2024-09-0309 min
Work Less, Earn MoreEp 240: How to Make Selling Feel SO, SO GOODIn today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!Listen to the full episode to hear:Why...2024-08-2746 min
Work Less, Earn MoreEp 239: How to Making Writing for Your Next Launch Almost Effortless with "Verbatim Messaging"In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is pac...2024-08-2023 min
Work Less, Earn MoreEp 238: How to Use "Incremental Validation" to Make Success InevitableIn this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers pr...2024-08-1340 min
Work Less, Earn MoreEp 237: how to get people to OBSESSIVELY ENGAGE with your content onlineIn this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.Listen to the full episode to hear:Discussing the challenges of engaging online audiencesBalancing between appearing too corporate and too casualEmphasizing the...2024-08-0613 min
Work Less, Earn MoreEp 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe CoxIn this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.Listen to the full episode to hear:The reasons and context behind changes in course pricing over the years.Strategies for effectively pricing digital products.Insights from initial failures to...2024-07-3040 min
Work Less, Earn MoreEp 235: Attracting Customers & Growing Your Audience with Jenna ColavitoIn this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consistent stream of income. The episode delves deep into various organic marketing strategies, the benefits of long-form content, and offers practical tips for new entrepreneurs and course creators.Listen to the full episode to hear:Jenna Colavito's journey from Validate student...2024-07-2346 min
Work Less, Earn MoreEp 234: SEO for course creators (interview with Kate Toon)In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process...2024-07-1652 min
Work Less, Earn MoreEp 233: How to Start an Online Business in 2024In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.Listen to the full episode to hear:How to...2024-07-0918 min
Work Less, Earn MoreEp 232: how to "listen to your audience" when you DON'T HAVE an audienceIn this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance.Listen to the full episode to hear:...2024-07-0211 min
Work Less, Earn MoreEp 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy)In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.Listen to the full episode to hear:How Debbie Duffy successfully launched a membership for court reporting...2024-06-2520 min
Work Less, Earn MoreEp 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman)In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.Listen to the full episode to hear:George Blackman's formula for crafting viral YouTube videos.Tips on engaging your...2024-06-1842 min
Work Less, Earn MoreEp 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin BacherToday, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.One of the highlights of our conversation is Caitlin’s in...2024-06-1138 min
Work Less, Earn MoreEp 228: what to focus on in the FIRST WEEK of starting an online businessIn this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your effort...2024-06-0410 min
Work Less, Earn MoreEp 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.During our conversation, Brian highlights his 'taking action' philosophy...2024-05-2846 min
Work Less, Earn MoreEp 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!)In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying...2024-05-2153 min
Work Less, Earn MoreEp 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman)In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial comp...2024-05-1650 min
Work Less, Earn MoreEp 224: The Double Your Sales SequenceWhat if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each ste...2024-05-1417 min
Work Less, Earn MoreEp 223: THIS webinar strategy has earned me multiple six-figuresAs promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you...2024-05-0718 min
Work Less, Earn MoreEp 222: breaking down my $100K funnelIn this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you pe...2024-04-3034 min
Work Less, Earn MoreEp 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.2024-04-2352 min
Work Less, Earn MoreEp 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.Lisa graciously offered insights into her content production process, the integral...2024-04-1636 min
Work Less, Earn MoreEp 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a pl...2024-04-0923 min
Work Less, Earn MoreEp 218: How I Made $10,211.00 in 8 daysIn this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch...2024-04-0228 min
Work Less, Earn MoreEp 217: If I were starting a company in 2024, this is what I'd do…In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, a...2024-03-2630 min
Work Less, Earn MoreEp 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMixIn today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar...2024-03-2245 min
Work Less, Earn MoreEp 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.Throughout our conversation, we explored various strategies, including gu...2024-03-211h 05
Work Less, Earn MoreEp 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.We di...2024-03-1933 min
Work Less, Earn MoreEp 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner)In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat ab...2024-03-1458 min
Work Less, Earn MoreEp 212: How to Feel Happy with Where You Are Right NowIn today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than...2024-03-1213 min
Work Less, Earn MoreEp 211: My Top 4 EASY Lead Generation StrategiesIn today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of...2024-03-0716 min
Work Less, Earn MoreEp 210: 5 Online Gigs that Pay REAL MONEY (no surveys, affiliate marketing, courses, etc.)In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the unta...2024-03-0537 min
Work Less, Earn MoreEp 209: 5 Things that Will MAKE or BREAK Your Sales FunnelToday, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win...2024-02-2723 min
Work Less, Earn MoreEp 208: a system that SELLS your product for you (here's how)In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and...2024-02-2018 min
Work Less, Earn MoreEp 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin)Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches...2024-02-1539 min
Work Less, Earn MoreEp 206: A Simple Guide to Exploding Your Audience & Finding Customers OnlineIn today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn mo...2024-02-1323 min
Work Less, Earn MoreEp 205: how I run my $600K business from home with FIVE KIDSIn today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help wh...2024-02-0828 minWork Less, Earn MoreEp 204: how to find a profitable product ideaIn this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the pr...2024-02-0624 min
Work Less, Earn MoreEp 203: The Big-Picture Guide for Making Money OnlineIn today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.Picture this journey as a quest for a new perspective on entrepreneurship. We're not ju...2024-01-3017 min
Work Less, Earn MoreEp 202: Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview)In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube anal...2024-01-2359 min
Work Less, Earn MoreEp 201: Avoid These Digital Course MISTAKESEver wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential...2024-01-1621 min
Work Less, Earn MoreEp 200: What Worked (and What Didn't) in 2023Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.I can't stress enough...2024-01-0945 min
Work Less, Earn MoreEp 199: How to Write Marketing Emails People Want to Open & ReadIn this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.When it comes to crafting emails, my focus is on ge...2023-12-1930 min
Work Less, Earn MoreEp 198: If your business is in a SLUMP, you're not alone. (Ft. Abbey Ashley of The Virtual Savvy)In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies...2023-12-121h 05
Work Less, Earn MoreEp 197: The Ultimate Guide to Marketing Your Small Business [2024]In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune...2023-12-0542 min
Work Less, Earn MoreEp 196: LONG-TERM SUCCESS: How to Keep Your Business Growing for 10+ Years (with Sarah Noked)In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP...2023-11-281h 00
Work Less, Earn MoreEp 195: 3 Fatal Reasons Your Online Course Isn't SellingIn this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales.But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to where your business is at....2023-11-2127 min
Work Less, Earn MoreEp 194: 3 Huge Business MISTAKES That Held Me Back for YearsIn this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues...2023-11-1443 min
Work Less, Earn MoreEp 193: How to Level Up Your Mindset and Become the Person You Need to Be to Grow Your Business (with Maureen Wielansky)In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles.Join us for a conversation that explores the transformative power of mindset in entrepreneurship. Discover practical tips and expert advice that will help you become the person you need to be...2023-11-0940 min
Work Less, Earn MoreEp 192: Somebody Else Had Your Idea First (But Here's Why That's OK)Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market.The game-changer? Differentiation. I'll show you how to carve a niche and stand out like a boss. And here's...2023-11-0718 min
Work Less, Earn MoreEp 191: How to Launch with NO Audience (with Jenna Colavito)In today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family.In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grappling with the "no audience" dilemma, then this is the episode you won't want to miss...2023-11-0247 min
Work Less, Earn MoreEp 190: 3 Things Every Business Needs to SucceedIn this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired...2023-10-3110 min
Work Less, Earn MoreEp 189: Change this ONE WORD to 10X Your Sales RevenueIn this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay.For instance, a well-structured course can fetch prices many times higher than an eBook, highlighting the importance of aligning your product format with the results...2023-10-2410 min
Work Less, Earn MoreEp 188: This Stops 90% of YouTubers from Getting ViewsIn this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos.I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative impact on your channel's views, and you won...2023-10-1711 min
Work Less, Earn MoreEp 187: This Type of Tagline Costs Your Business MoneyIn today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with your audience and boost your brand's profitability. Whether you're a seasoned marketer or a small business owner look...2023-10-1006 min
Work Less, Earn MoreEp 186: The #1 CTA for Your WebsiteIn today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively.I'll delve into Stacey's two choices: diving into course details or opting for lead generation through free resources. To make an informed decision...2023-10-0307 min
Work Less, Earn MoreEp 185: These MINDSET SHIFTS Will Change Your Work/Life Balance Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life. First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily...2023-09-2609 min
Work Less, Earn MoreEp 184: How to PROTECT your online course from piratesIn today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized co...2023-09-1906 min
Work Less, Earn MoreEp 183: How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!)Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.But before you can dive into all of that, one of...2023-09-1222 min
Work Less, Earn MoreEp 182: How to Get Anyone's AttentionIn today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with...2023-09-0514 min
Work Less, Earn MoreEp 181: How to Get Monetized on YouTube [Full Monetization Process Explained]Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.However, it's not always smooth sailing – there are some things that might prevent your channel from getting mone...2023-08-2428 min
Work Less, Earn MoreEp 180: How to Write a Crazy-Effective Sales Page for Your Product (+free template!)In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.As a bonu...2023-08-1518 min
Work Less, Earn MoreEp 179: Who's on my team in 2023? [Half-Million Dollar Online Business]In today's episode, I'm taking you behind the scenes of my half-million dollar online business. I'm excited to give you a detailed look at what's happening behind the curtain. One key factor for our success is my amazing team.Our journey to this achievement is a team effort, and my team is at the core of it all. Their dedication, skills, and different strengths are what make our success possible. We've got everything from creative thinkers to detailed planners, and each member brings something special to the table.Throughout t...2023-08-0819 minWork Less, Earn MoreEp 178: Bookkeeping Basics for Small Business Owners (+free template!)In this episode, we'll cover the basics of bookkeeping for small business owners. If you're a small business owner looking to handle your own bookkeeping but don't know where to start, this episode is perfect for you. I'll show you how to manage your books in just a few minutes each week using simple and free tools. Stay tuned to learn how you can stay on top of your business finances. I also created a free template to help you do just that!Listen to the full episode to hear:...2023-08-0122 minWork Less, Earn MoreEp 177: Using Social Media Without IT Using YOU (with Becca Tracey from The Uncaged Life)In today's episode, Becca and I are talking about how you can build your business without using social media. Becca Tracy is the founder of Uncaged Life, and she has been doing this online business thing for over 12 years now. She started her business before social media became as prominent as it is today.We'll cover what strategies are really working today? And here's a spoiler alert: They're the same strategies that have been working for a long time. They are the basics, but they are the strategies that keep yielding results. These are...2023-07-2537 minWork Less, Earn MoreEp 176: Finding Balance as a Business Owner & Mom (with Lisa Bass of Simple Farmhouse Life)In this episode, I'm being interviewed by Lisa Bass for her podcast, "Simple Farmhouse Life." We discuss the important topic of balancing business and parenting. Lisa asks me about how I determine my priorities and find time to manage my business.During our conversation, we share some honest advice on making things work and maintaining the right mindset to achieve that balance. We also touch upon the role of faith in shaping our priorities and decision-making process for both our business and personal lives.If you're interested in learning more about how to navigate the...2023-07-1045 minWork Less, Earn MoreEp 175: How to Add a $100K Stream of Revenue to Your Business w/ Jo HarrisIn today's episode, we're shaking things up a bit! I'm being interviewed by the amazing Jo Harris, also known as the Virtual Mama. Jo is a talented copywriter, and in this episode, she's digging into the 100K method. She wants to learn how to use it effectively in her own business and for her clients while writing sales copy.Jo asks some great questions that will help you understand how to implement this method in your own business. We'll explore how to create 100K funnels to generate passive income for your digital course.2023-07-0355 minWork Less, Earn MoreEp 174: Make Money Selling DIGITAL PRODUCTS [Getting Started Guide]In today's episode, we’re talking about digital products, like courses, workshops, membership sites, eBooks, and more. You can even create templates or PDFs and sell them on platforms like Etsy or your own website. The possibilities are endless!I'm excited to introduce you to the world of selling digital products. We'll explore what it entails, the overall strategy, and how you can get started in a practical way. I'll guide you through the step-by-step process of creating and launching your own digital products.Along the way, I'll also shar...2023-06-2640 minWork Less, Earn MoreEp 173: Building an Audience of SUPERFANS (with Tom Woods)Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him.Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York Times bestselling author with 12 books under his belt. Notable works include...2023-06-1958 minWork Less, Earn MoreEp 172: Personal Branding Secrets of a Million-Follower BrandIn today’s episode, I reveal the strategies behind creating a million-follower brand online, regardless of your starting point. Whether you're starting at absolute zero or craving a stronger online presence, this episode will help you discover the fundamental questions to ask when initiating your brand, learn how to establish brand recognition, master the art of obtaining compelling testimonials, and so much more!In an unpredictable world, now is the time to start your personal brand and grow your online presence. What are you waiting for? Let’s get started!Li...2023-06-1210 minWork Less, Earn MoreEp 171: How to Write an "About" Page that Makes You MoneyIn this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you...2023-06-0510 minWork Less, Earn MoreEp 170: 3 Surprising Lessons from a $164,464.40 LaunchIn this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable in...2023-05-2918 minWork Less, Earn MoreREPLAY EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay ClouseIn the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career.More people than ever before are taking the leap to work for themselves.There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.Bu...2022-05-3042 minWork Less, Earn MoreEP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse
With the events of 2020 behind us, more people than ever before are taking the leap to work for themselves.
There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.
But most people are also painfully aware of the challenges of getting started.
Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you...2021-07-0542 minWork Less, Earn MoreEP 75: A Step-by-Step Guide to Writing Your Business PlanMost of us wouldn’t consider setting out on a trip without a map.
Sure, if you start driving without a map, you might have a fun, interesting experience, but you’re probably not going to be able to get to a specific destination.
If making it to your particular destination is important to you, you start your trip by pulling up Google maps and plugging in that address.
But it is amazing how many people think that they can get to their destination without a map when it...2021-06-2820 minWork Less, Earn MoreEP 38: The Secret Behind Every Successful Entrepreneur...If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.
That other half is called an INTEGRATOR.
Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who both had operations managers. The visionary sets their sights on the vision and the integrators are the people who actually put these dreams and th...2020-09-2120 minWork Less, Earn MoreIntroducing Work Less, Earn More with Gillian PerkinsWork Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits.
She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Ea...2020-01-1503 min