Shows
Spikes Excitement TalksSpikes Excitement Talk #14 with Gillian RightfordIn this episode of Spikes Excitement Talk, we chat with Gillian Rightford, Managing Director of Adtherapy Consulting and Founder of School of Thought. Gillian shares her journey from dismissing the marketing industry in university to becoming a leader in strategic marketing. She discusses her early disillusionment with corporate strategy and her shift to a hands-on, results-driven approach. The conversation offers insights into the challenges and rewards of implementing strategies and the importance of creativity in business. Tune in for an inspiring and engaging discussion on career growth and leadership.2024-08-2332 min
The School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in Conversation with Neil HiggsNeil Higgs is a veteran statistician, who has developed a new course and new framework to help marketers understand the why behind how people behave and what they do. Outline below.
Link to the course: https://theschoolofthought.co/spaces/12645376?utm_source=manual
Link to his book on Understanding Numbers: Ceteris Parabis;
https://payhip.com/b/V9Ubi
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Marketers, advertisers, communicators and policy-makers use a fairly common set of descriptors of the people to whom they wish to appeal. These are loosely termed “demographics” and generally consist of some or all of age, gender (not necessarily, but possibly, sex), educational leve...2024-04-0447 minThe School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in conversation with Dr Augustine FouGillian Rightford, Founder of The School of Thought, a
knowledge sharing talent building community for marketers and advertisers, sat down with Dr Augustine Fou, Digital Strategy and Integrated Marketing Thought Leader, Independent Cybersecurity & Ad Fraud Researcher to discuss all things digital ad fraud and how his analytics tool can help marketers & agencies audit & optimize their digital campaigns based on accurate analytics. To schedule an
appointment to chat with Dr Fou, contact gillian@adtherapy.co.za,
Jonathan.pigden@truthsetsonline.com or marc.dhalluin@truthetsonline.com.2023-12-1950 minThe School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford & Andre Vlok In Conversation: The Dangerous (&Essential) Magic of Conflict ResolutionGillian Rightford, founder of Adtherapy and The School of Thought, an online knowledge-sharing talent-building community for marketing & advertising, sits down with Andre Vlok, a conflict resolution specialist, mediator, workplace conflict and disciplinary inquiry chair, author of Dangerous Magic and Hamlet's mirror, negotiator and all-round interesting human.2023-12-0653 minThe School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford and Ahmed Tilly In Conversation: Talking Creativity in AdvertisingGillian Rightford, founder Adtherapy and The School of Thought (a knowledge-sharing, talent-building community for marketing and advertising professionals), shoots the breeze with veteran Chief Creative Officer, founder of creative consultancy, Number 10, and self-confessed Creative Activist, Ahmed Tilly. We talk about the state of creativity, the Loeries awards, why clients don't buy better work when they know they should, the role of account management, and Ahmed shares a "secsi" framework to judge creative work.2023-12-061h 05The School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in conversation with Matthew Bull: Creative Effectiveness in Action.Matthew Bull is no stranger to many of us, as a successful and outspoken Copywriter, Creative Director, ECD, CCO, CEO, Founder and Owner of various agencies over the years. He was named No 5 in the Top 10 global CCOs by Campaign and is no stranger to creative awards: as owner, CEO, Global CCO, more than 70 Gold, Silver, and Bronze Cannes Lions and he has been Judge and President of juries at Cannes, D&AD, the One Show and many other ad award festivals.
After working in, running and founding many agencies, (we were partners in Lowe Bull), he...2023-05-1938 minThe School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in conversation with Neil Higgs on his book about getting comfortable with maths in businessA School of Thought: Gillian Rightford in conversation with Neil Higgs on his book about getting comfortable with maths in business. People sometimes hide their fear or feelings of inadequacy about the maths and data analytics skills they need in business. Neil, a retired research guru, has written a helpful and fun book that explains what can seem to be complicated equations in very simple terms. Do you have to do forecasts? Do you need to read research survey results and charts? All of us engage with numbers every day. This is a handy little guide to making sure...2023-05-1538 min
Future Readiness with ZaFuture Readiness With Za is In Conversation With Gillian Rightford
#FutureReadinessWithZa Presents Dr Sizakele in Conversation with Gillian Rightford – a seasoned practitioner, lecturer and the founder of School Of Thought and Adtherapy, a company that aims to help marketers optimise their advertising through skills, structure, strategy, and relationships.
In this episode, Gillian expands on the journey of her work in the advertising sector and how an evening watching television, intercepted by bad ads – was the genesis of her new business AdTherapy. Although the intention was to rid the world of bad ads, she later understood that it’s the quality of the agency-client relationship which...2023-05-091h 00The School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in conversation with Brain Rea, author of Incite for Execution - the definitive toolkit for Project LeadersProject leadership forms part and parcel of just about anyone in business with any degree of responsibility. And of course, the higher up the organisation you go, the more complex and the riskier the projects are. Much project leadership thinking tends to focus on the practical time-based, resource allocation type of detail. Yet to execute a project effectively, we need to get people - the right people - not only to back our idea but to stay with it until it is complete.
I've worked with veteran marketer and TedxSpeaker coach, Brain Rea, to bring his remarkable...2023-04-1332 min
The School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in conversation with Richard Shotton, Behavioural Science expert and author of The Choice Factor and Illusion of ChoiceRichard is one of the most sought-after experts at the intersection of brands and behavioural science. For more than a decade now, he's been teaching marketers and advertisers how to craft their product and communications so that they work with human nature, rather than against it.
His best-selling book The Choice Factory can be found on the bookshelves of marketers, businesspeople and academics worldwide.
He has just launched an online Masterclass : How to Supercharge your Brand with Behavioural Science which is offering The School of Thought members a 10% discount (Discount Code on https://theschoolofthought.co...2023-03-0839 min
Call To Action‘Client-side or agency-side; a proper marketer could do both?’. A verbal slugfest with Lee Grunnell, Gillian Rightford & Tom Lewis.
Let’s get ready to rumble! Grab your ringside seat for the second episode in our battle royale-style heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter.
Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others.
This week’s motion is ‘Client-side or agency-side; a proper marketer could do both?’
And our challengers are:
...2022-10-2132 min
Echocast RadioEP132: A thought provoking conversation with Gillian Rightford - Aren't you curious?After watching 3 really bad TV ads in a row in 2007 Gillian Rightford - our guest on the Doc and Guru Podcast this week - resolved to help rid the world of bad advertising.
Founded by Gillian that same year, Adtherapy offers a range of advertising and marketing services from consulting and skills development, to coaching and mentoring. All designed to drive creative excellence and better relationships between marketer and agency.
Central to this offering is thought leadership which is the key to unlocking the Power of RX
Better skills = better relationships = better results
...2022-06-2338 minThe DOC and the GURUEP132: A thought provoking conversation with Gillian Rightford - Aren't you curious?After watching 3 really bad TV ads in a row in 2007 Gillian Rightford - our guest on the Doc and Guru Podcast this week - resolved to help rid the world of bad advertising.
Founded by Gillian that same year, Adtherapy offers a range of advertising and marketing services from consulting and skills development, to coaching and mentoring. All designed to drive creative excellence and better relationships between marketer and agency.
Central to this offering is thought leadership which is the key to unlocking the Power of RX
Better skills = better relationships = better results
...2022-06-2338 min
Call To ActionHow Gillian Rightford is ridding the world of bad advertising
We’ve laid the Table (Mountain) with a bountiful Binet and Field feast to snare Cape Town’s creativity champion and industry agony aunt, Gillian Rightford, this week.
Gillian is Founder of Adtherapy, a management, skills development and communication consultancy ridding the world of bad ads using her simple equation; Better skills = better relationships = better results. Previously, Gillian honed her craft at agencies across South Africa, culminating in an impressive stint as Group Managing Director at Lowe Bull.
In this episode, we tuck into tasty topics like why loads of creative work is so mediocre, tips for marketers and age...2020-12-1150 min
The DOC and the GURUEP42: Diversity in Marketing. What's in a name? Qingqile MdlulwaAs we tentatively step into the Roaring Twenties (Series 2) there are few topics more critical, or more pressing for achieving sustainable growth in the local #marketing and #advertising industry, than Diversity in Marketing.
In life you have to achieve lot to earn your own name. Rafa. Messi. Tiger.
I mean after all who wants to play golf with Eldrick right?
In this week’s The Doc and The Guru Podcast we chat with Founder and Creative Adviser at the creative brand consultancy The Whole Idea - Qingqile Mdlulwa. Or as he is more widely known in...2020-10-1534 min
Sweathead, A Strategy PodcastWriting Creative Briefs - Walk And Talk, Central Park, Memorial Day WeekendWriting creative briefs, creative brief templates, running brief-writing workshops, propositions, and more. Shout-outs to Gillian Rightford and Shane O’Leary for the Saturday morning encouragement. http://www.instagram.com/markpollard
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.2019-05-251h 16Sweathead, A Strategy PodcastWhat Holds Us Back From Better Creative Work - Gillian Rightford, MDGillian Rightford grew up in the vibrant South African advertising industry. Now, Gillian lectures at the University of Cape Town and, in her company Ad Therapy, she consults with marketers and agencies about how to do better creative work and how to have better relationships to get to better creative work.
We discuss:
- Why marketing suffers a credibility issue
- The advertising industry in South Africa
- Global brands and missteps in going local
- The broader societal need for creativity
You can find Gillian here https://twitter.com/grightford and here http://www.adtherapy.co.za/
For more st...2019-03-1837 min
Nedbank IMC 2019 - Marketing Gets Naked (Live Broadcast )Nedbank IMC 2019 - Gillian RightfordCEO Adtherapy2019-03-1414 min