Shows
Agency Leadership PodcastStop letting your website embarrass you
You built an agency you’re proud of. So why does your website still feature that glowing tribute to someone you wouldn’t recommend today, or explain services you stopped offering three years ago?
In this episode, Chip and Gini tackle the unsexy but critical task of auditing your agency’s website content. They share practical approaches for identifying what needs updating, what deserves deletion, and how to prioritize your efforts when you’re staring down hundreds (or thousands) of outdated pages.
The conversation covers everything from quick wins—like updating your homepage and key pages—to s...
2026-01-2220 minAgency Leadership PodcastRediscovering your agency’s founding spark
As agency owners settle into 2026, it’s easy to operate on autopilot—chasing the next tactic without reconnecting with what made the business work in the first place. In this episode, Chip and Gini make the case for looking backward before charging forward.
Chip admits his first agency started because “consultant” sounded better than “unemployed.” But the real question isn’t just why you started—it’s why you decided to keep building. That motivation should be informing your strategy today.
Gini shares how she once believed she wanted a large agency with hundreds of employees and glob...
2026-01-1520 minAgency Leadership PodcastEmbracing innovation to survive and thrive in 2026
In this episode, Chip and Gini discuss the importance of strategic planning for 2026. As they near the end of 2025, they emphasize the need for agencies to set themselves apart and adapt to the evolving landscape, particularly through the effective use of AI.
Despite ongoing economic challenges, they highlight the potential for AI to enhance both efficiency and strategic thinking. Chip and Gini also stress the importance of refining the ideal client profile and taking calculated risks. They share their personal experiences with using AI to assist in planning and decision-making processes, pointing out both the benefits and...
2025-12-1122 minAgency Leadership PodcastBalancing skills and personality when hiring a new team member
In this episode, Chip and Gini discuss the complexities of hiring in growing agencies. They highlight the challenges of finding skilled, reliable employees who align with agency values.
Sharing personal experiences, Gini explains the pitfalls of hasty hiring and the benefits of thorough vetting and cultural fit. They stress the importance of a structured hiring process, including clear job roles, career paths, and appropriate compensation. They also underscore the value of meaningful interviews, proper candidate evaluations, and treating the hiring process as the start of a long-term relationship.
Lastly, Chip and Gini emphasize learning from...
2025-12-0421 min
Breaking OWCP with Chris & GiniFederal Workers Compensation Made Simple: OWCP Expert Advice You Need to KnowJoin Chris and Gini for their final Wednesday Night OWCP Chat of 2025! For nearly 10 years, this dynamic duo has been helping federal employees navigate the complex Office of Workers' Compensation Programs (OWCP) system—completely free.What You'll Learn in This Episode:✅ How to File OWCP Claims Correctly - CA-1, CA-2, CA-7, CA-16, and CA-17 forms explained ✅ Schedule Award Secrets - How to get maximum compensation for your injury ✅ Dealing with Claim Denials - Reconsideration strategies that actually work ✅ Congressional Inquiry Success Stories - Real federal em...
2025-11-2257 minAgency Leadership PodcastAre you ghosting your own agency?
In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team. They elaborate on the importance of communication, perception, and flexibility for agency owners.
The conversation includes personal anecdotes from both hosts, highlighting the need for frequent touchpoints, setting clear expectations, and maintaining a balance between taking personal time and being present for the team. They also stress the significance of transparency during challenging times and the benefits of empowering employees to reduce bottlenecks.
Key takeaways
Gini Dietrich: “As an owner, I think th...
2025-10-2321 minAgency Leadership PodcastSupporting team members with mental and physical health challenges
In this episode, Chip and Gini discuss how agency owners should handle employees with physical and mental health concerns.
They cover the increased openness around mental health and self-care, sharing personal experiences and business challenges. They highlight the importance of individualized management approaches, legal considerations, and quick professional advice.
The hosts also emphasize compassionate handling of employee health issues, the need for flexible scheduling, and the impact on small businesses. Gini shares insights on providing support for team members and owners, such as disability insurance, to cover long-term absences.
They conclude by underlining...
2025-09-1123 minAgency Leadership PodcastHandling early client contract terminations with finesse
In this episode, Chip and Gini discuss how to manage situations where clients want to terminate contracts early. Gini emphasizes the importance of having a strong contract with clear termination clauses, which can serve as leverage in negotiations.
They share experiences and strategies for recovering outstanding invoices, including offering concessions and being flexible with payment arrangements. The duo also cautions against aggressive tactics like public shaming for non-payment and stresses the importance of maintaining professionalism to avoid burning bridges. They conclude with practical advice on managing accounts receivable and resolving disputes amicably.
Key takeaways
...
2025-09-0418 minBreaking OWCP with Chris & GiniFrom OWCP Claims to Compound Interest: Building Wealth While Your Money SleepsChris and Gini return after a month-long hiatus to share personal challenges and introduce financial expert Gail Ames, who reveals game-changing investment strategies for federal employees and everyday people. Learn how to make your money work while you sleep and protect yourself from market losses.Featured GuestGail Ames - Former AFGE benefits specialist, licensed financial advisor in all 50 statesContact: 314-223-4264 | gailames.hig@gmail.comKey Topics CoveredPersonal Updates (0:00-5:00)Chris...
2025-08-1638 minAgency Leadership PodcastWhat to do when agency employees continue to over-service clients
In this episode, Chip and Gini focus on the issue of employees over-servicing clients. They discuss the reasons behind over-servicing, including fear of client dissatisfaction and insufficient initial project scopes.
The hosts emphasize the importance of educating employees on the long-term negative impacts, both on agency profitability and client relationships. They advocate for involving employees in strategic planning and scoping processes to ensure accurate budgeting and foster accountability.
Chip and Gini also highlight the benefits of regular communication and collaboration with team members to prevent recurring problems and enhance overall agency efficiency.
Key...
2025-07-3118 minAgency Leadership PodcastYou don’t need to be a visionary, but it helps to have a vision for your agency
In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills.
They explore different types of agency owners, from visionaries to those who excel in operational management, and emphasize the necessity of balancing these roles within a team. The duo highlights the importance of complementing one’s weaknesses by hiring the right people, whether it involves bringing in operational expertise or visionary ideas. They also share personal anecdotes and practical advice on maintaining this balance for the long-term success of...
2025-07-1718 minAgency Leadership PodcastHow to handle unsolicited agency acquisition emails
In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications.
They share their own experiences of receiving such emails, including the prevalence of fraudulent or unserious offers. Gini describes her method of vetting these emails, such as examining URLs and LinkedIn profiles, and emphasizes the importance of legitimate connections within the industry.
Chip provides further insights into the credibility of business brokers and the typical behaviors to watch out for. Both caution against making emotional decisions and underscore the necessity of due diligence...
2025-07-1022 minBreaking OWCP with Chris & GiniUnion Presidents Don't Know This Critical Form - And Neither Do You## Episode: Union Presidents Don't Know This Critical Form - And Neither Do You**Hosts:** Chris Gini & Gini Helms ### Key Timestamps:- **[00:06:00]** - The shocking CA-10 revelation at the National Presidents Convention- **[00:12:00]** - Can management retaliate for filing OWCP claims?- **[00:18:00]** - Medical restrictions violations and what to do about them- **[00:27:00]** - The 3-year rule most supervisors lie about- **[00:33:00]** - DME services and billing code challenges### Major Topics Covered:**🚨 The CA-10 Crisis [00:06:00]**- Why union presidents had never heard of Form...
2025-06-2954 minAgency Leadership PodcastHow to handle your team when they don’t love your clients
In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing.
They cover whether agency owners should be concerned if their employees dislike the job, the consequences of ignoring such issues, and the importance of alignment between client work and employee satisfaction. They also emphasize the need for transparency in the hiring process and preparing employees for potential pivots or shifts in the agency’s focus.
Gini shares her personal experience with pivoting towards the PESO model, an...
2025-06-2617 minAgency Leadership PodcastTurning employee departures into opportunities
In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns.
They explore the emotional reactions owners might have, the importance of maintaining professionalism, and the need to gather more information from the departing employee. They emphasize the value of a cooling-off period to devise a rational plan and the potential for restructuring the team.
Chip and Gini also talk about seeking feedback from remaining team members to ensure a smooth transition and mitigate the risk of more employees leaving. They stress seeing an employee’s resignation as an op...
2025-06-1919 minAgency Leadership PodcastCan agency team members be more strategic?
In this episode, Chip and Gini discuss whether or not employees can be encouraged to be “more strategic”. They explore the definition of being strategic, frequently misunderstood expectations, and the challenges of fostering strategic thinking among team members. Gini shares her personal experiences and frustrations from her early career, emphasizing the importance of proper coaching and mentoring.
Chip and Gini conclude that agency owners should define their expectations clearly, consider the individual capabilities of their employees, and re-evaluate their own workload to potentially take on more strategic responsibilities themselves.
Key takeaways
Chip Griffin: “Anytime you’re...
2025-05-1518 minAgency Leadership PodcastPricing psychology for agency clients
In this episode, Chip and Gini discuss the psychology of pricing within agencies. They cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing.
Gini highlights her experiences with male and female negotiators, emphasizing how women often undervalue themselves. The duo debates the effectiveness of the ‘three pricing options’ strategy and its pitfalls. They also offer practical advice for owners to ensure their pricing sends the right message to clients and reflects the true value of their services.
Key takeaways
Chip Griffin: “If you...
2025-05-0121 minAgency Leadership PodcastIdentifying and managing agency owner burnout
In this episode, Chip and Gini discuss the prevalent issue of burnout among agency owners. They explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it.
Key recommendations include taking regular breaks, understanding personal energy drains and boosts, and adjusting work habits accordingly. They emphasize the importance of self-care, realistic time management, and the necessity to avoid making major decisions while burned out. Chip and Gini also share personal experiences and practical tips to help agency owners manage their workload more effectively.
Key takeaways
2025-04-2419 minAgency Leadership PodcastAgency owners review 2024 performance, assess outlook
In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies.
They explore key findings, including the cautious optimism displayed by respondents, concerns about economic conditions, and the impact of government policies. Despite the varied performance of agencies, many are still managing to move forward.
The discussion also delves into the benefits of project work, the size of client bases, and the lack of mergers and acquisitions activity. Chip and Gini encourage agency owners to stay informed about macroeconomic trends but also to focus...
2025-04-1019 min
The P-I-G: Stories of Life, Love, Loss & LegacyStill Here, Still Standing: Gini’s Journey from Tragedy to TriumphWhen life changes in an instant, how do you rebuild from the ground up?Gini Thomas faced this question head-on after a catastrophic motorcycle accident in 2012 that claimed the life of her husband and left her with devastating injuries—ultimately leading to the amputation of her leg above the knee.Her story begins with love: meeting Joe, a musician twenty years her senior who brought peace and joy into her life before their world was shattered just seventeen months into their marriage. With remarkable candor and grace, Gini walks us through that fateful Au...
2025-04-091h 31Agency Leadership PodcastPreparing your agency for an uncertain future
In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. They suggest preparing for different economic scenarios by creating best, neutral, and worst case plans, cutting unnecessary expenses, and keeping lines of communication open with team members.
Chip and Gini also touch on the idea of diversifying income streams and being flexible with the type of work taken on, while cautioning against overreacting to market changes. They share personal experiences and practical steps to help agency owners lead through economic downturns.
Key...
2025-03-2720 minAgency Leadership PodcastManaging remote workers without micromanaging
In this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world.
Five years after most agencies leaned in to remote or hybrid work models, many owners and managers continue to struggle with finding the right approach to managing employees that they don’t see in person every day.
Chip and Gini address misconceptions about remote work, emphasize the importance of clear communication and trust, and highlight the need for detailed expectations and accountability. They advocate for flexibility and open dialogue between employers and employees.
...
2025-03-0622 minBreaking OWCP with Chris & GiniHow to Fill Out the CA-7 for Federal Workers Compensation: Step-by-Step Guide to Getting Paid** if you want the video where they Screen share this form click here In this episode of Breaking OWCP with Chris and Gini, Chris and Gini take you through the essential steps of filling out the CA-7 Claim for Compensation form for federal workers' compensation. This episode is packed with expert insights, ensuring that federal employees understand exactly how to navigate the form, avoid common mistakes, and get paid without unnecessary delays.Chris walks you through the CA-7 form section by section, explaining how to properly complete each part, what documentation needs to be attached, an...
2025-02-281h 01Agency Leadership PodcastWhat freelancers should know before they become agency owners
In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner. They delve into the common fears and challenges associated with hiring employees and emphasize the importance of having structured processes and systems.
The episode also explores topics such as the strategic direction of a business, handling pricing models, and the significance of building a team that you trust if your goal is to eventually sell the agency. Chip and Gini highlight the need to evolve business plans based on life phases and market demands, enabling freelancers to effectively scale their...
2025-02-2016 minAgency Leadership PodcastHow to get your team the mentorship they need
In this episode, Chip and Gini discuss the importance of mentorship for small agency employees. They explore various approaches including informal and formal mentorships, organic development of mentor-mentee relationships, and bringing in external consultants for mentorship.
Gini shares her personal experiences, highlighting the challenges of forced mentorship and the benefits of organically developed relationships.
The hosts emphasize the need for managers to support and mentor their employees, leveraging both internal and external resources, and the value of making time to mentor individuals outside one’s own organization.
Key takeaways
Gini Dietrich: “Keep in m...
2025-02-1319 minAgency Leadership PodcastThe value of getting satisfaction from client work
In this episode, Chip and Gini discuss the importance of satisfaction from the work you do for clients, both for agency owners and their teams.
They explore how satisfaction can drive motivation, the significance of setting boundaries with clients, and the need for purpose in work. The conversation emphasizes the balance between achieving satisfaction and pursuing business growth, as well as the evolving nature of what satisfaction means over time.
Key takeaways
Chip Griffin: “Pay attention to red flags, otherwise you will have short term revenue gains, but long term structural problems for your bu...
2025-01-3019 minAgency Leadership PodcastShould your small agency be subcontracting for larger agencies?
In this episode, Chip and Gini dive into the topic of agencies doing subcontracted work for other agencies.
Both share their personal experiences of starting and growing their businesses through such work. They discuss the advantages, such as faster decision-making processes and the opportunity to work with big clients without direct procurement hassles.
However, they also highlight significant risks like delayed payments, the potential for relationship conflicts, and the importance of clear contractual agreements. The hosts stress the need for transparency, proper onboarding processes, and clear communication channels to mitigate these challenges.
Key...
2025-01-1620 minBreaking OWCP with Chris & GiniWhat A Federal Employee does when injured on the jobKick off 2025 with Chris and Gini as they dive into the complexities of the federal workers' compensation system (OWCP). In this episode, they share expert advice on how federal employees can navigate workplace injuries, file successful claims, and overcome challenges like uncooperative supervisors and claim denials. Whether you're a USPS worker, an agency employee, or a union rep, this episode is a must-listen for actionable tips and resources.Learn how to file CA-1 and CA-2 forms, choose the right doctor, and ensure your rights are protected. Chris and Gini’s no-nonsense approach makes federal workers' comp less co...
2025-01-1052 minAgency Leadership PodcastStrengthening your PR agency’s role in business decisions
In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making.
They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders.
The conversation emphasizes the value of collaboration, learning from each other, and navigating interdepartmental challenges to drive business growth and improve client relationships.
Key takeaways
Gini Dietrich: “You should have relationships with people from different departments, and you should not bristle when they want to give you input on things be...
2024-11-2118 minAgency Leadership PodcastWhat to do when clients don’t get your agency what it needs to succeed
In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients.
They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships.
The conversation emphasizes the need for agencies to be proactive in addressing issues and becoming strategic counselors rather than mere order takers.
Key takeaways
Chip Griffin: “The clients never blame themselves or say, ‘we know this fell apart because of us’. They always point the finger of blame at the agency...
2024-11-1422 minAgency Leadership PodcastAre you playing with fire as an agency owner?
It’s business as usual in their 250th episode, as Chip and Gini continue to share their unvarnished opinions.
At the risk of this being their last episode, they have once again chosen to tell you what you’re doing wrong as an agency owner.
The hosts share specific examples of agency owners breaking or ignoring rules that they don’t like — or that clients may pressure them to bypass.
They talk about compliance, ethical practices, and risk management for agency owners. They discuss the ramifications of behaviors such as unauthorized account sharing, misclass...
2024-10-2422 minAgency Leadership PodcastBalancing booze and your agency business
In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. They explore the evolving norms of alcohol consumption in professional settings, the necessity of having written rules, and the implications for office events, client meetings, and expenses.
Drawing on their experiences and insights from expert Patrick Rogan of Ignition HR, the hosts emphasize the need for leadership to set examples and consider the legal and liability aspects of alcohol use. They suggest practical guidelines for limiting alcohol use to ensure professionalism and reduce risks.
Key takeaways
Chip Griffin: “My...
2024-09-2622 minAgency Leadership PodcastWhy one-size-fits-all advice doesn’t work for agencies
In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies.
Chip and Gini discuss their experiences in various agency environments and highlight the influence of agency size and specialization on management strategies. They caution against blindly following advice from other agency owners or consultants without considering the specific context and needs of one’s own agency. They also stress the importance of tailoring roles and titles to...
2024-09-0519 minAgency Leadership PodcastTurning agency reporting into a profit center
In this episode, Chip and Gini discuss the importance of effective reporting for agencies.
Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.
Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that directly influence business decisions. They also highlight the potential of leveraging AI to analyze and generate reports, ultimately transforming reporting from a mundane task into a profit center.
Key takeaways
Chip Griffin: “I don’t think I’ve ever met an age...
2024-08-2919 minBreaking OWCP with Chris & GiniNavigating Federal Work Comp with Chris & Gini: Essential Tips and Live Q&AEpisode Summary: In this episode, Chris and Gini share invaluable insights into federal workers' compensation, focusing on how to effectively navigate the system to get your claims approved. They discuss the role of Federal Injury Centers, the importance of selecting the right healthcare provider, and answer live questions from listeners about filing forms, managing long-term injuries, and more.Key Topics:Understanding Federal Workers' CompensationIntroduction to Federal Injury Centers.How Federal Injury Centers operate similarly to franchises like McDonald’s but focus on multidisciplinary medical care.Importance of selecting the rig...
2024-08-231h 04Breaking OWCP with Chris & GiniUnderstanding the Intricacies of OWCP: Key Insights and Strategies of Scheduled AwardsIn this episode of "Wednesday Night OWCP Chats with Chris & Gini," we dive deep into the complexities of the Office of Workers' Compensation Programs (OWCP). Chris and Gini discuss the latest updates, common challenges federal employees face, and practical strategies to navigate the OWCP claims process effectively. This episode is a must-listen for federal employees seeking clarity and guidance on their rights and benefits.Key Topics Discussed:OWCP Basics: Understanding what OWCP is and how it impacts federal employees.Recent Updates: The latest changes and updates in OWCP policies and...
2024-08-181h 27Agency Leadership PodcastWhat to do when your agency can’t avoid responding to an RFP
If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided.
In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relationships. They also touch on strategies for incumbent agencies facing potential renewal through RFPs, emphasizing the importance of not burning bridges and maintaining a full pipeline of business opportunities.
Overall, they highlight the necessity of minimizing effort while maximizing the chances of s...
2024-07-1821 minBreaking OWCP with Chris & GiniStump The Chump: You ask we Answer"Navigating Federal Injury Claims: Insights with Chris and Gini"Show Notes:In this episode, Chris and Gini from Federal Injury Centers dive into the complexities of federal injury claims and answer pressing questions from listeners. They start with a lively introduction and an update on their latest travels and training sessions, including an upcoming trip to Kentucky to train Department of Labor coal and mine workers.Key Topics Covered:Understanding the Importance of Proper Documentation: Chris explains why claims often get denied and how proper documentation, including narrative...
2024-07-1247 minAgency Leadership PodcastWho Should PR Agencies Report To?
In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead.
Chip and Gini explore various considerations such as the size and structure of the client’s organization, the types of projects being handled, and the importance of having someone who understands PR work. They also emphasize the need for agencies to adapt and possibly integrate the PESO model to better serve modern client needs.
2024-07-1121 minAgency Leadership PodcastHave agencies listened too well to the “be strategic” mantra?
For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention.
But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns.
They ask whether some agencies are overemphasizing strategy at the expense of implementation. They note that clients say they want their agencies to think strategically, but they also balk at explicit costs for strategic planning.
Th...
2024-06-2718 minAgency Leadership PodcastShould you start your own agency because your boss is making too much off of your work?
It must be nice to own an agency because then you’re earning the big bucks, right?
Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.
It makes it easy to think that setting out on your own and working for clients directly is the right answer.
In this episode, Chip and Gini discuss the realities of quitting your job to start your own agency, emphasizing the importance of understanding the costs of owning a business, and how as an...
2024-05-1622 minAgency Leadership PodcastShould your agency sell itself as a fractional CxO to clients?
Chip and Gini discuss the intricacies of fractional leadership roles within clients.
They share their experiences and provide advice on managing relationships, setting clear boundaries, handling administrative tasks, and positioning yourself accurately in these roles.
Key takeaways
Chip Griffin: “Fractional roles tend to work best when there’s a fractional amount of work to be done.”
Gini Dietrich: “If there’s more than one decision maker, you have to ensure that all decision makers are on board with whatever you’ve negotiated in your contract.”
Chip Griffin: “You get some of the best aspects of being an empl...
2024-04-0421 minAgency Leadership PodcastAccepting equity as payment for agency services
Start-up clients may not have the funds to pay you, but still need service, so why not consider receiving equity as payment?
In this episode, Chip and Gini discuss the potential pitfalls of that approach. They caution against exotic payment schemes such as equity or pay for performance, emphasizing the risks and complexities involved.
They also highlight the importance of legal and tax considerations when entering into equity deals.
Key takeaways
Chip Griffin: “There is often a real desire for people with businesses that don’t have a lot of money to try...
2024-03-2117 minAgency Leadership PodcastHandling frustration as an agency owner
Employee complaints? Accountable only to yourself? Trying to create a work culture? Welcome to agency ownership!
In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues.
The discussion also includes reflections on past experiences and lessons learned, as they share insights for agency owners to effectively navigate their responsibilities and address issues in a constructive manner.
Key takeaways
Chip Griffin: “Instead of seeking to assign blame to somebody else, ask...
2024-03-0719 minBreaking OWCP with Chris & GiniUnion Representation & Workers' Rights with Rich RayHosts: Chris and GiniSpecial Guest: Rich RayEpisode Highlights:Special Guest Introduction:The hosts introduce their special guest for the evening, Rich Ray, sparking interest with a mention of his previous popularity in the comments and his direct competition with last week's guest, Mr. Eric Flowers.Friendship Dynamics:A candid discussion on the personal connections between the hosts and their guests, including the slight jealousy Chris felt about Rich and Eric hanging out without him. This segment humanizes the hosts and guest, adding...
2024-03-011h 30Agency Leadership PodcastHow to handle extended payment term requests from agency clients
How do you deal with clients who ask for different payment terms than the ones your agency offers?
In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. They offer different approaches and creative strategies for handling payment terms with clients.
Key takeaways
Gini Dietrich: “You don’t go into a restaurant and order dinner, have dinner, and then a month later pay for it. That’s just not how it works.”
Chip Griffin: “If you want to be paid on tim...
2024-02-2923 minAgency Leadership PodcastAvoiding time-wasting in your agency
Are you and your agency team spending too much time writing proposals, creating capabilities decks, and building brand personas?
It may seem productive, but clients value results – and so should you.
In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.
Key takeaways
Chip Griffin: “When you look at the total number of hours that agencies devote to these kinds of things, it is completely disproportionate to the re...
2024-02-1521 minBreaking OWCP with Chris & GiniBack on Air: A Night with Chris and Gini - Live from Park City Q&A- ChatsTitle: "Back on Air: A Night with Chris and Jeannie - Live from Park City"Tonight's agenda includes a Q&A session – You ask, we answer – along with some interesting insights. But first, a bit of housekeeping: we've got some upcoming conventions in Miami, California, and Dallas, although Chris's teaching role is still up in the air.Facebook has thrown a curveball restricting our posting abilities, but fear not, we're on it. Now, onto the meat of the night: your questions and our answers. From filing for a schedule award to navigating limi...
2024-02-101h 19Agency Leadership PodcastWhat recent media layoffs mean for PR agencies
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
They explore the challenges of securing earned media in a landscape with fewer journalists and offer insights on evolving strategies to effectively reach target audiences through alternative channels.
Emphasizing the importance of setting realistic client expectations and embracing creativity, they highlight the need for agencies to adapt and innovate amidst industry changes.
Key takeaways
Chip Griffin: “You need to understand where your client’s audience exists.”
Gini Dietrich: “How are you goin...
2024-02-0822 minBreaking OWCP with Chris & GiniLive from Park City Cabin: Updates, Shoutouts, and Workers' RightsLive from Park City Cabin: Updates, Shoutouts, and Workers' Rights"Summary:Join hosts Chris and Gini for a special live episode from their Park City cabin. The episode kicks off with a warm welcome, mic check, and a spontaneous decision to go live due to the stunning surroundings. The hosts share exciting news about upcoming events, shoutouts to key individuals, and updates on new doctors and office locations.The podcast delves into essential housekeeping updates and emphasizes the importance of proper form education, focusing on C1 and C2 for reporting work injuries. The hosts...
2024-02-041h 01Agency Leadership PodcastDid your agency have a rough 2023?
A lot of agencies have told Chip and Gini that 2023 was a bad year for them. Fellow agency adviser Karl Sakas posted on LinkedIn that he has been asked if it was bad for everyone.
In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year.
Whether you had a good or bad year, there are lessons to take away to make 2024 and future years more successful.
Key takeaways
Gini Dietrich: “The lesson here is that things are...
2024-02-0122 minAgency Leadership PodcastAgencies succeed through consistency and evolutionWhen Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.
The two are not mutually exclusive. In fact, the best agencies usually combine the two.
Rather than chasing trends, successful agencies consistently produce excellent results for a well-defined set of clients.
At the same time, these high-performing agencies continue to evolve and adapt as tools and techniques change.
In this episode, Chip and Gini elaborate on how to blend the two effectively — and pi...
2024-01-2517 minAgency Leadership PodcastBeware easy-to-sell but hard-to-serve clients for your agency
It’s not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
While it may be an appealing target, there are reasons to be cautious. There’s a good chance that you will be dealing with the owner, which can help lead to a faster sale since they may treat it as an impulse purchase. On the flip side, every penny you get is out of the owner’s pocket so they will be scrutinizing results far more closel...
2024-01-0422 minBreaking OWCP with Chris & GiniNavigating Federal Injury Centers: Q&A and Office Locations (YouTube Live Chats)Disclaimer- Locations are correct at the time of this recording.This recording is over a year old and Is now repurposed in a short audio form only. Please check out or website ( listed below) to find one of our offices near you. In this podcast episode, the Chris & Gini discuss key aspects of Federal Injury Centers, focusing on office locations and the importance of finding the right one for individual needs. They emphasize their commitment to providing the best service for their clients and encourage listeners to explore federal centers and utilize online resources for location se...
2023-12-3117 minAgency Leadership PodcastSmall agencies should beware the big brands
It seems so alluring to be able to put a Fortune 500 logo on your agency’s website. Many of us dream of the creative things that we can do for these household names.
Yet often these big brands end up being bad deals for small agencies. They are time-consuming to sell, difficult to service, and often subject to onerous contractual terms.
In this episode, Chip and Gini take a look at the appeal presented by these opportunities, along with the risk that they present.
Key takeaways
Gini Dietrich: “You would think that big...
2023-12-1419 minAgency Leadership PodcastHow to motivate your agency’s freelancers
In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees.
The reality is that freelancers and employees aren’t the same and contractors should treat your agency as a client and produce excellent results — just the same way you do for your own clients.
The real question ought to be how to engage freelancers more effectively, and that comes down to clear communication. As long as both parties understand the relationship and expectations are well-established, both agency and freelancer shou...
2023-12-0717 minAgency Leadership PodcastThe value of outside perspective to agency owners
It’s easy for all of us to get stuck inside our own heads. Having someone we trust who can help to provide some independent insight and challenge our own beliefs can be very helpful.
In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.
In addition to getting a different opinion and perspective, that individual can help hold you accountable. After all, who wants to report...
2023-11-3021 minBreaking OWCP with Chris & GiniWhat Breaking OWCP Stands For. (1st Official Podcast)Welcome to the first live episode of the Breaking OWCP podcast with Chris and Gini their journey with Federal Injury Centers, a franchise focused on solving the problem of the lack of doctors accepting OWCP claims. They emphasize their commitment to providing solutions and expanding their presence to ensure accessibility for federal employees nationwide.Chris and Gini discuss the challenges they face in recruiting doctors due to the complexities of OWCP paperwork and the importance of compliance. They highlight the growth of Federal Injury Centers from seven offices to 53 in 25 states, with plans to add more offices...
2023-11-2513 min
up4business: tutto su LinkedIn®Alessandro Gini racconta la sua storia e quella di up4business ai microfoni di Story TimeIn questo episodio Alessandro Gini racconta la sua storia e quella di up4business ai microfoni di Story Time, intervistato da Thomas Grioni.Se vuoi farti ispirare su LinkedIn, unisciti all'Inspire DayBiglietti disponibili qui: https://academy.up4business.it/pages/inspireday2023?utm_source=podcastSegui la pagina up4business su LinkedIn per restare aggiornato https://www.linkedin.com/company/up4business-corsi-formazione-consulenza-strategia-advertising-linkedin/ Profilo LinkedIn di Alessandro Gini: https://www.linkedin.com/in/alessandrogini/ Leggi i nostri articoli di approfondimento: https://up4business.it/blog
2023-11-2310 minBreaking OWCP with Chris & GiniCan you stump the chump? (Chris and Gini aint no chumps) (Full Youtube Live Chats)The discussion revolves around workers' compensation, impairment ratings, and related issues. Here's a summary of the key points:Compensation Calculation: The amount of compensation for workplace injuries depends on various factors. The impairment rating, assigned by a doctor after reaching maximum medical improvement, is crucial. Compensation amounts can vary significantly based on the severity of the injury.Schedule Awards: Schedule awards are associated with impairment ratings and can range from zero to potentially hundreds of thousands of dollars, depending on the nature and severity of the injury.Second Opinions: If you disagree...
2023-11-171h 02Agency Leadership PodcastHidden overservicing by agency employees
If you’re anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.
There are many reasons for this behavior and this episode explores those as well as potential solutions.
Whether your team just wants to make clients happy, enjoys doing some work more than others, or simply isn’t aware of the actual scope of work for a project, you will get some practical tips on what to do — as well as a bit of reassurance that you aren’t alone...
2023-11-1624 minAgency Leadership PodcastWhat to do when your agency needs new revenue NOW
Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.
When you get that kind of news, what do you do?
That’s what Chip and Gini discuss on this week’s episode — especially for agencies that may not have an active pipeline of prospects in place.
Ramping up revenue quickly means focusing on the right things and not wasting time on tactics that will only pay off in the long-term (if ever).
Key takeaways
Gini Dietrich: “Business...
2023-11-0924 minAgency Leadership PodcastReal talk about agency websites
Many agencies overvalue their websites and spend too much time thinking about and working on them.
In this episode, Chip and Gini talk about what matters — and what doesn’t — when it comes to your website design and content.
They share some of their experience about the areas in which the most time (and money) get wasted and how to make sure that you get the best ROI possible on your agency’s website.
Key takeaways
Gini Dietrich: “When things are slowing down is not the time to be thinking about generating leads from...
2023-11-0226 minAgency Leadership PodcastChaos is not a virtue for agencies
Agency leaders need to stop casually discussing the chaotic environment common to so many agencies.
Too often you will hear firm owners and others talk about agencies as hectic and fast-paced environments.
Chip and Gini have had enough of this talk — and they both admit that they, too, used to embrace the idea that it was an unavoidable circumstance for agency life.
Chaos is the sign of a problem that needs to be solved, not an acceptable condition that leaders and their teams should adapt to.
Key takeaways
Chip Griffin: “Chao...
2023-10-2622 minAgency Leadership PodcastThe rising salary demands of agency employees
With labor costs usually accounting for the largest share of agency expenses, it is no surprise that owners are particularly sensitive to any indication that salaries might be creeping up.
Recent conversations that Chip and Gini have had with agency leaders suggest that both prospective hires and current employees are asking for much higher salaries than many owners feel comfortable paying.
In this episode, Chip and Gini talk about why salary expectations are on the rise and what agencies can — and should — do about it.
Often the problem is that agencies have held thei...
2023-10-1922 minBreaking OWCP with Chris & GiniSupervisor Missteps: Navigating Workers' Comp AKA Woodshed Night ShortsIn this episode, Chris and Gini address the common missteps supervisors make when handling workers' compensation claims. They break down the key issues employees face and provide valuable insights to help you understand your rights in the workers' compensation process. Common Supervisor Mistakes Gini and Chris discuss some of the mistakes supervisors often make when handling workers' compensation claims.They touch on how supervisors sometimes misinterpret the need for medical documentation and why this can be problematic. Timeliness in Submitting Medical Documentation highlight the importance of submitting medical documentation promptly.They...
2023-10-1527 minAgency Leadership PodcastSetting expectations for agency clients
One of the biggest sources of friction between agencies and clients comes from mismatched expectations.
Too often agency leaders don’t do enough to set realistic expectations during the business development phase of the relationship. It’s exciting to get a deal done so we often allow prospective clients to entertain inflated expectations without correcting them — or to avoid discussion of expectations altogether.
Chip and Gini explain that for healthy, sustainable relationships with clients, agencies must get agreement on shared expectations every step of the way. The agency’s process and timeline should be clearly explaine...
2023-10-0521 minBreaking OWCP with Chris & GiniNavigating Medical Claims and Empowering Federal EmployeesThis is a previous Live Chat that Chris and Gini Importance of Documentation: It's crucial to maintain proper documentation for your medical claims. Make sure your treating doctor provides the necessary reports and narratives to support your case.Impairment Ratings: Chris & Gini mention the significance of impairment ratings for schedule awards. They emphasize the need for doctors who can perform these ratings without charging patients.Upcoming Locations: new locations of their medical services, including San Antonio, Libertyville, Cleveland, and others. They also hint at potential future locations.Q&A Se...
2023-10-0227 minBreaking OWCP with Chris & GiniLaws, Rules and Regulations Your Supervisor Must Follow AKA - Woodshed NightChris and Gini are Back!Thinking if this is the right show for you? Here are just a few topics and points Chris and Gini talk about!1: The Importance of Reporting Injuries The significance of promptly reporting workplace injuries is emphasized. Following company policies and notifying supervisors is crucial, and the benefits of adhering to injury reporting procedures are highlighted.2: Employer Responsibilities The hosts discuss the responsibilities of employers in injury claims, including the importance of timely completion of necessary forms and providing support to injured...
2023-09-301h 11Agency Leadership PodcastShould AI upend your agency business model today?
In this episode, Chip and Gini react to a blog post from their friend Christopher S. Penn who writes and speaks frequently and intelligently on new trends in communications and technology. In his piece, Chris argued that agencies should review their business model and pricing structure in response to AI developments in 2023.
While the co-hosts see artificial intelligence as a force that will (and already is) impacting agencies, they’re not on board with a wholesale change to agency models as a result. They argue that the value pricing approach advocated by Chris is far more difficult to...
2023-09-2825 minAgency Leadership PodcastGetting agency-client contracts done right
Chip and Gini understand the excitement of closing a deal and the desire that agencies have to just get started with the creative process.
But it’s important to get the contracting process done right, including setting the best terms and having a signature before any work gets going.
In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.
Key takeaways
Chip Griffin: “You have to harness that excitement at the...
2023-09-2123 minAgency Leadership PodcastThe aftermath of firing agency employees for cause
In this episode, Chip and Gini discuss when you should (and shouldn’t) terminate an employee for cause.
They explain the perils of allowing emotion to impact termination decisions and how you should approach these difficult circumstances.
When an employee is terminated for cause, it can also cause agency leaders to wonder if they can trust others, so Chip and Gini explore the ramifications of that fear.
Key takeaways
Chip Griffin: “Fundamentally dishonest people are going to be dishonest. So you can only protect yourself so much.”
Gini Dietrich: “You can do your due...
2023-09-1423 minAgency Leadership PodcastThe value of employee exit interviews for agencies
All agencies experience turnover, so it makes sense to have a process for when employees leave. The exit interview is an important part of that sequence.
In this episode, Chip and Gini discuss best practices for conducting effective exit interviews, including who should run them and what they should include.
The co-hosts also offer advice on the importance of ongoing employee communication to avoid surprises in the exit interviews that could have been avoided.
Key takeaways
Gini Dietrich: “Most people leave managers, they don’t leave companies.”
Chip Griffin: “If you are the one...
2023-09-0722 minAgency Leadership PodcastLet’s talk about bad agency pitches
Chip and Gini are tired of all of the bad pitches from agencies that they find in their inboxes. They simply can’t take any more.
In this episode, they examine some of the really poor sales emails and pitches to have guests on their podcasts that they have seen lately.
It’s time for agencies to knock it off and put more thought into how they pitch themselves and their clients.
Key takeaways
Chip Griffin: “It’s not a numbers game, it’s a relationships game. And so you need to think abou...
2023-08-3121 minAgency Leadership PodcastAre you trying to hire unicorns for your agency?
Agency owners tend to be good at a little bit of everything — that’s typically how they ended up as owners in the first place. They’re used to rolling up their sleeves and digging into client work, business development, management, and just about anything else that’s needed.
As they staff up their teams, they often look for people who can check several boxes at once. Part of it is because that’s what they do, and part of it is because that’s what they need.
Most small agencies don’t have the budget — or ne...
2023-08-0318 minAgency Leadership PodcastStop asking what you can delegate as an agency owner
Agency owners ask Chip and Gini all the time how they can figure out what to delegate — and how to do it — to free up time in their days.
In this episode, they talk about why agency owners should change their mindset to assume they will delegate anything that comes across their desks — then only keep it for themselves if they can’t find any viable alternative.
It’s a subtle but important shift in thinking that can help you get more time to work on your business or even simply get some more rest.
Ke...
2023-07-2721 minAgency Leadership PodcastBe smart about titles at your agency
Have you ever given serious thought to the structure of the titles at your agency? Or have you dealt with them simply as one-off decisions with individual employees?
In this episode, Chip and Gini explore how — and why — you should be more thoughtful about how you hand out titles to employees. More important, they discuss how a mindful approach to titles can help you to retain your best employees.
Of course, there’s also discussion around the problems that come from title inflation that can be quite common in small agencies.
Key takeaways
C...
2023-07-2019 minAgency Leadership PodcastAre client satisfaction surveys worthwhile for agencies?
Does your agency regularly survey your clients to see how happy they are with the services that they are receiving and how likely they are to recommend you to someone else?
Is it even worth doing these surveys? That’s the question that Chip and Gini explore in this week’s episode.
Spoiler alert: they’re not big fans of formal surveys, so they offer some alternative approaches. For those who still insist on sending questions to clients, they do have some practical advice on how to make the approach more effective.
Key takeaw...
2023-06-2218 minAgency Leadership PodcastBe more collaborative and less transactional with your agency’s clients
Too many agencies focus on reporting the amount of time and effort that they put in on behalf of clients rather than talking about the strategy and the results it produces.
When agencies tell a client how many hours were spent on work that is not billed by the hour, it serves little or no purpose. If you talk about how many reporters you pitched rather than the number of stories you generated, you are missing the point.
In this episode, Chip and Gini talk about the perils of transactional relationships with your agency’s cl...
2023-06-1520 minAgency Leadership PodcastAre you getting lost in the wrong stuff as an agency owner?
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren’t worth the time.
For example, do you fret over fractional days off taken by employees or trading out paid holidays when a new one gets widespread recognition?
Getting lost in the weeds — especially the wrong ones — can really hold back your agency’s growth and negatively impact employee retention, so Chip and Gini offer some advice on how to combat the urge when it arises.
Key takeaways
Gini Dietrich: “What bothe...
2023-06-0820 minAgency Leadership PodcastIs business slowing down for agencies in 2023?
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners. Not just now in 2023, but all the time. For years.
But what is the state of things right now, in Q2 of 2023?
The co-hosts explore what they’re hearing and seeing from agencies that they’re talking to. If prospects are being more cautious and more risk-averse, what does that mean for the length of agency sales cycles and the types of projects that are more likely to succeed?
How...
2023-06-0119 min
Thankful for UsIf you have the most, Don't Boast - Jeremiah 9: 23-24This is what the Lord says: “Let not the wise boast of their wisdom or the strong boast of their strength or the rich boast of their riches, but let the one who boasts boast about this: that they have the understanding to know me, that I am the Lord, who exercises kindness, justice and righteousness on earth, for in these I delight,” declares the Lord. Mark & Gini from Thankful for Us talk about not to brag about all the things you have.
Thankful for Us video Podcast is also on Youtube
Youtube: https://youtu.be/UI11CWUlf...
2022-12-0711 min
Thankful for UsDon't Blame God for Your Trials - 1st Peter 1:6 Bible LessonYou can't blame God for the bad trails in life. This video podcast, Mark & Gini read from the Holy Bible 1st Peter where God tells us that there will be hard times. Also available on podcast and Youtube.
Youtube https://youtu.be/R4NQkwUHWwU
Spotify https://open.spotify.com/show/6Le1JT1VELNrRU7F2pRk9v Anchor https://anchor.fm/gini-malanaphy
Apple https://open.spotify.com/show/6Le1JT1VELNrRU7F2pRk9v Anchor https://anchor.fm/gini-malanaphy
Pocket Casts https://music.amazon.com/podcasts/02d9d948-898b-4234-bb15-c4670c80cea...
2022-11-1514 min
Thankful for UsBe Strong - Joshua 1:9 Bible Verse / Mark & Gini talk on how this Bible verse may and can help you when feeling weak.This episode Mark & Gini read Joshua 1:9 Do not be afraid for I (The Lord) will be with you. This is what we all need in today's life. Mark & Gini talk on how this Bible verse may and can help you when feeling weak. Check out our youtube and podcast also on
Youtube playlist https://www.youtube.com/watch?v=TLT5V_TDr8E&list=PLR9d2o_XZuNTebEpdoDgKMo_rU32w-Vns&ab_channel=Mark%26GiniMalanaphy
Spotify https://open.spotify.com/show/6Le1JT1VELNrRU7F2pRk9v Anchor https://anchor.fm/gini-malanaphy
Apple https://podca...
2022-10-0715 min
Thankful for UsRomans 8:31: If God be for us, who can be against us?This episode is of Romans 8:31, Bible verse. God is for us, then who could be against us? Even when you are bullied, God is on your side to give you strength. Mark & Gini talk about their experience in school and being bullied. But Gini explains that this verse gave her strength .
Being Bullied? You have the Almighty God behind you.
This episode Mark & Gini read Joshua 1:9 Do not be afraid for I (The Lord) will be with you. This is what we all need in today's life. Mark & Gini talk on how this Bible verse may...
2022-10-0418 min
Thankful for UsMark & Gini's VidPod Ep1 Welcome to Mark and Gini Malanaphy's Video Podcast, (VidPod) We'll both talk about Life. Mostly our life. A funny informational way of life. Feel free to leave a message, questions or comments. We'll be talking about marriage, parenting, becoming empty nesters and growing old together, all with God's Grace. Also check out our web site to learn more about us. https://markthebeginning.com/
2022-08-0916 min
Course Lab: Lessons from Successful Online Course CreatorsCourse Cred (Gini Dietrich)Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Gini Dietrich is the founder and CEO of Armand Deitrich, an integrated marketing communications firm based in Chicago and Spin Sucks, a PR and marketing blog and consulting site. As course creators, we often start with a course that we turn into a more robust business. We then scale that business into something larger to serve more people. Most of us don’t end up changing an entire industry. In this episode, Danny and Abe talk to Gini Dietrich about how she i...
2022-02-0726 min
Inside PRInside PR 557: Trends We’re Watching in 2022Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays.
It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications …
OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months:
Natural language generation and AI writing assistants
Values-based communication and leadership counsel
Impact and consequences of social media algorithms
Check it...
2021-12-1425 minInside PRInside PR 554: Social Content Meets the Sound of SilenceHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media?
Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order for them to achieve decent business results.
That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward...
2021-10-0620 minInside PRInside PR 536: As newsrooms disappear…We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.
We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will s...
2019-03-1825 minInside PRInside PR: Surviving the economic downturnThe past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.
So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas wi...
2018-12-2729 minInside PRInside PR 524 When a client stops returning your calls
Google+ has gone away. We reflect on its demise and what it did and didn’t mean for us in its prime and at the end.
The retro-lovers among us may have noticed the return of the Palm brand name. It may go to show that there’s always a demand for people who turn left when the rest of us turn right.
There’s a new podcast for PR agency leaders, aptly named the Agency Leadership Podcast. And Gini Dietrich is co-hosting it with former Custom Scoop CEO Chip Griffin. Each week, Gini and Chip will provide insight into the chall...
2018-10-2922 minInside PRGini Dietrich shows us how to launch a podcastGini’s podcast, Spin Sucks, launched with three episodes. We talk about Gini’s approach to packaging and launching the podcast, and how she hopes to use it to build the Spin Sucks community. Not surprisingly, there’s real method to Gini’s actions. A text book example of how to launch a new podcast.
We also talk about the trend to building geographically dispersed teams freed of the need to show up at the office each day. Automattic, the company behind WordPress, just celebrated their 15th anniversary. And they also gave up their last office. Automattic has buil...
2018-06-0423 minInside PRInside PR 482: Political communications in the era of Donald TrumpThis week, Gini, Martin and Joe are doing something special – a joint episode of Inside PR and the Spin Sucks Fireside Chat. During her journeys on the speakers’ circuit, Gini met Tyler Brown, a long-time senior communicator at the Republican National Committee who has recently moved over to public affairs consulting. The confluence of political and corporate communications is a hot topic for all of us. So, Gini asked Tyler if he would share his experience and insights with us.
The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Netw...
2017-07-2535 minInside PRInside PR 471: You can’t say that anymoreGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Stories Here. Stories There. Stories Everywhere … on Facebook
Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera.
Snapchat Keyword search
2017-04-3019 minInside PRInside PR 458: We go to the PRSA International ConferenceThis week’s Inside PR podcast comes to you from the PRSA International Conference in Indianapolis. Gini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we’re joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area.
We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Bu...
2016-11-2121 min
Inside PRGini Dietrich knows how to promote contentGini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we discuss: #IPRMustKnow Instagram Stories continues to attract publisher interest. It could well be the combination of an engaging experience meeting a pre-existing audience. Blab shut down, abruptly. Another sign that the psychology of scale has beat out the idea of sustainability for many business founders? For sure, it's another reminder of the danger of placing your content eggs in any single shared space. Unless you promote it, they will not come Gini Dietrich schooled Joe on the importance and...
2016-09-0623 min