Shows
Agency Leadership PodcastLimiting scope creep from the start
In this episode, Chip and Gini delve into the topic of scope creep in agencies. They discuss the bell curve of profitability and the importance of setting clear expectations from the first client conversation.
They highlight strategies like dividing projects into 90-day scopes to regularly reassess goals and deliverables. The duo emphasizes the significance of internal communication, developing a culture of transparency, and ensuring team members understand project scope and costs.
They also stress the need to build flexibility and cushion into initial pricing to manage minor scope changes and avoid financial strain. Finally, they...2025-05-0800 min
The Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 269: Pricing psychology for agency clientsIn this episode, Chip and Gini discuss the psychology of pricing within agencies. They cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing.
Gini highlights her experiences with male and female negotiators, emphasizing how women often undervalue themselves. The duo debates the effectiveness of the ‘three pricing options’ strategy and its pitfalls. They also offer practical advice for owners to ensure their pricing sends the right message to clients and reflects the true value of their services. [read the transcript]
The post ALP...2025-05-0521 minAgency Leadership PodcastPricing psychology for agency clients
In this episode, Chip and Gini discuss the psychology of pricing within agencies. They cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing.
Gini highlights her experiences with male and female negotiators, emphasizing how women often undervalue themselves. The duo debates the effectiveness of the ‘three pricing options’ strategy and its pitfalls. They also offer practical advice for owners to ensure their pricing sends the right message to clients and reflects the true value of their services.
Key takeaways
Chip Griffin: “If you...2025-05-0121 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 268: Identifying and managing agency owner burnoutIn this episode, Chip and Gini discuss the prevalent issue of burnout among agency owners. They explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it.
Key recommendations include taking regular breaks, understanding personal energy drains and boosts, and adjusting work habits accordingly. They emphasize the importance of self-care, realistic time management, and the necessity to avoid making major decisions while burned out. Chip and Gini also share personal experiences and practical tips to help agency owners manage their workload more effectively. [read the transcript]
2025-04-2819 minAgency Leadership PodcastIdentifying and managing agency owner burnout
In this episode, Chip and Gini discuss the prevalent issue of burnout among agency owners. They explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it.
Key recommendations include taking regular breaks, understanding personal energy drains and boosts, and adjusting work habits accordingly. They emphasize the importance of self-care, realistic time management, and the necessity to avoid making major decisions while burned out. Chip and Gini also share personal experiences and practical tips to help agency owners manage their workload more effectively.
Key takeaways2025-04-2419 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 267: Agency owners review 2024 performance, assess outlookIn this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies.
They explore key findings, including the cautious optimism displayed by respondents, concerns about economic conditions, and the impact of government policies. Despite the varied performance of agencies, many are still managing to move forward.
The discussion also delves into the benefits of project work, the size of client bases, and the lack of mergers and acquisitions activity. Chip and Gini encourage agency owners to stay informed about macroeconomic trends but also to focus...2025-04-1419 minAgency Leadership PodcastAgency owners review 2024 performance, assess outlook
In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies.
They explore key findings, including the cautious optimism displayed by respondents, concerns about economic conditions, and the impact of government policies. Despite the varied performance of agencies, many are still managing to move forward.
The discussion also delves into the benefits of project work, the size of client bases, and the lack of mergers and acquisitions activity. Chip and Gini encourage agency owners to stay informed about macroeconomic trends but also to focus...2025-04-1019 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 266: Preparing your agency for an uncertain futureIn this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. They suggest preparing for different economic scenarios by creating best, neutral, and worst case plans, cutting unnecessary expenses, and keeping lines of communication open with team members.
Chip and Gini also touch on the idea of diversifying income streams and being flexible with the type of work taken on, while cautioning against overreacting to market changes. They share personal experiences and practical steps to help agency owners lead through economic downturns. [read the transcript]2025-03-3120 minAgency Leadership PodcastPreparing your agency for an uncertain future
In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. They suggest preparing for different economic scenarios by creating best, neutral, and worst case plans, cutting unnecessary expenses, and keeping lines of communication open with team members.
Chip and Gini also touch on the idea of diversifying income streams and being flexible with the type of work taken on, while cautioning against overreacting to market changes. They share personal experiences and practical steps to help agency owners lead through economic downturns.
Key...2025-03-2720 minAgency Leadership PodcastChoosing the right exit strategy as an agency owner
In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan. They discuss the importance of planning and the different options available, depending on the agency’s size and structure.
They talk about the limited choices for solopreneurs, as well as a wider variety of possibilities for larger agencies, including mergers, transferring ownership to employees, or simply stepping back from daily operations.
They emphasize the need for a solid timeline and a leadership team to ensure a smooth transition and successful exit. Additionally, they caution about potential pitfalls and unrealistic expectations, sh...2025-03-1321 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 264: Managing remote workers without micromanagingIn this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world.
Five years after most agencies leaned in to remote or hybrid work models, many owners and managers continue to struggle with finding the right approach to managing employees that they don’t see in person every day.
Chip and Gini address misconceptions about remote work, emphasize the importance of clear communication and trust, and highlight the need for detailed expectations and accountability. They advocate for flexibility and open dialogue between employers and employees.
...2025-03-1022 minAgency Leadership PodcastManaging remote workers without micromanaging
In this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world.
Five years after most agencies leaned in to remote or hybrid work models, many owners and managers continue to struggle with finding the right approach to managing employees that they don’t see in person every day.
Chip and Gini address misconceptions about remote work, emphasize the importance of clear communication and trust, and highlight the need for detailed expectations and accountability. They advocate for flexibility and open dialogue between employers and employees.
...2025-03-0622 minAgency Leadership PodcastUsing AI the right way for agency biz dev
In this episode, Chip and Gini discuss the practical uses and pitfalls of AI in agency lead generation and business development.
They criticize the common misuse of AI for impersonal, high-volume outreach, which often results in off-putting and ineffective communication. Instead, they advocate for leveraging AI as a tool to enhance efficiency in tasks such as creating brand personas, drafting messages, and organizing proposals, while emphasizing the importance of maintaining a human touch in business development.
The episode also highlights various AI tools and strategies to support agency growth without compromising personal relationships and quality.2025-02-2718 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 262: What freelancers should know before they become agency ownersIn this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner. They delve into the common fears and challenges associated with hiring employees and emphasize the importance of having structured processes and systems.
The episode also explores topics such as the strategic direction of a business, handling pricing models, and the significance of building a team that you trust if your goal is to eventually sell the agency. Chip and Gini highlight the need to evolve business plans based on life phases and market demands, enabling freelancers to effectively scale their...2025-02-2416 minAgency Leadership PodcastWhat freelancers should know before they become agency owners
In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner. They delve into the common fears and challenges associated with hiring employees and emphasize the importance of having structured processes and systems.
The episode also explores topics such as the strategic direction of a business, handling pricing models, and the significance of building a team that you trust if your goal is to eventually sell the agency. Chip and Gini highlight the need to evolve business plans based on life phases and market demands, enabling freelancers to effectively scale their...2025-02-2016 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 261: How to get your team the mentorship they needIn this episode, Chip and Gini discuss the importance of mentorship for small agency employees. They explore various approaches including informal and formal mentorships, organic development of mentor-mentee relationships, and bringing in external consultants for mentorship.
Gini shares her personal experiences, highlighting the challenges of forced mentorship and the benefits of organically developed relationships.
The hosts emphasize the need for managers to support and mentor their employees, leveraging both internal and external resources, and the value of making time to mentor individuals outside one’s own organization. [read the transcript]
The post ALP 261: Ho...2025-02-1719 minAgency Leadership PodcastHow to get your team the mentorship they need
In this episode, Chip and Gini discuss the importance of mentorship for small agency employees. They explore various approaches including informal and formal mentorships, organic development of mentor-mentee relationships, and bringing in external consultants for mentorship.
Gini shares her personal experiences, highlighting the challenges of forced mentorship and the benefits of organically developed relationships.
The hosts emphasize the need for managers to support and mentor their employees, leveraging both internal and external resources, and the value of making time to mentor individuals outside one’s own organization.
Key takeaways
Gini Dietrich: “Keep in m...2025-02-1319 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 244: Why one-size-fits-all advice doesn’t work for agenciesIn this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies.
Chip and Gini discuss their experiences in various agency environments and highlight the influence of agency size and specialization on management strategies. They caution against blindly following advice from other agency owners or consultants without considering the specific context and needs of one’s own agency. They also stress the importance of tailoring roles and titles to...2024-09-0919 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 243: Turning agency reporting into a profit centerIn this episode, Chip and Gini discuss the importance of effective reporting for agencies.
Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.
Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that directly influence business decisions. They also highlight the potential of leveraging AI to analyze and generate reports, ultimately transforming reporting from a mundane task into a profit center. [read the transcript]
The post ALP 243: Turning agency reporting into a profit center...2024-09-0219 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 238: What to do when your agency can’t avoid responding to an RFPIf you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided.
In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relationships. They also touch on strategies for incumbent agencies facing potential renewal through RFPs, emphasizing the importance of not burning bridges and maintaining a full pipeline of business opportunities.
Overall, they highlight the necessity of minimizing effort while maximizing the chances of succ...2024-07-2221 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 237: Who Should PR Agencies Report To?In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead.
Chip and Gini explore various considerations such as the size and structure of the client’s organization, the types of projects being handled, and the importance of having someone who understands PR work. They also emphasize the need for agencies to adapt and possibly integrate the PESO model to better serve modern client needs. [read the tr...2024-07-1521 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 236: Have agencies listened too well to the “be strategic” mantra?For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention.
But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns.
They ask whether some agencies are overemphasizing strategy at the expense of implementation. They note that clients say they want their agencies to think strategically, but they also balk at explicit costs for strategic planning.
They...2024-07-0818 min
The Spin Sucks Podcast with Gini DietrichGini Dietrich has five tips on how to get better results from your media relations efforts this week on the Spin Sucks PodcastMedia relations has been turned on its head in the last few months. Due to media outlets closing or being acquired and revenue down, causing layoffs, the pool of journalists has shrunk considerably.Even as challenging as media relations has gotten, earned media is still an important strategy to build credibility and authority.On this episode of the Spin Sucks podcast, Gini Dietrich gives you five tips on how to get better results from your media relations efforts.2024-04-1612 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 219: Did your agency have a rough 2023?
A lot of agencies have told Chip and Gini that 2023 was a bad year for them. Fellow agency adviser Karl Sakas posted on LinkedIn that he has been asked if it was bad for everyone.
In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year.
Whether you had a good or bad year, there are lessons to take away to make 2024 and future years more successful.
[read the transcript]
The post ALP 219: Did your agency have a rough 2023? appeared fi...2024-02-0522 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 218: Agencies succeed through consistency and evolution
When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.
The two are not mutually exclusive. In fact, the best agencies usually combine the two.
Rather than chasing trends, successful agencies consistently produce excellent results for a well-defined set of clients.
At the same time, these high-performing agencies continue to evolve and adapt as tools and techniques change.
In this episode, Chip and Gini elaborate on how to blend the two effectively — and pi...2024-01-2917 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 208: The rising salary demands of agency employees
With labor costs usually accounting for the largest share of agency expenses, it is no surprise that owners are particularly sensitive to any indication that salaries might be creeping up.
Recent conversations that Chip and Gini have had with agency leaders suggest that both prospective hires and current employees are asking for much higher salaries than many owners feel comfortable paying.
In this episode, Chip and Gini talk about why salary expectations are on the rise and what agencies can — and should — do about it.
Often the problem is that agencies have held thei...2023-10-2322 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 206: Should AI upend your agency business model today?
In this episode, Chip and Gini react to a blog post from their friend Christopher S. Penn who writes and speaks frequently and intelligently on new trends in communications and technology. In his piece, Chris argued that agencies should review their business model and pricing structure in response to AI developments in 2023.
While the co-hosts see artificial intelligence as a force that will (and already is) impacting agencies, they’re not on board with a wholesale change to agency models as a result. They argue that the value pricing approach advocated by Chris is far more difficult to...2023-10-0225 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 205: Getting agency-client contracts done right
Chip and Gini understand the excitement of closing a deal and the desire that agencies have to just get started with the creative process.
But it’s important to get the contracting process done right, including setting the best terms and having a signature before any work gets going.
In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.
[read the transcript]
The post ALP 205: Getting agency-client contracts done right appeared first on FI...2023-09-2523 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 204: The aftermath of firing agency employees for cause
In this episode, Chip and Gini discuss when you should (and shouldn’t) terminate an employee for cause.
They explain the perils of allowing emotion to impact termination decisions and how you should approach these difficult circumstances.
When an employee is terminated for cause, it can also cause agency leaders to wonder if they can trust others, so Chip and Gini explore the ramifications of that fear.
[read the transcript]
The post ALP 204: The aftermath of firing agency employees for cause appeared first on FIR Podcast Network.
2023-09-1823 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 195: Are you getting lost in the wrong stuff as an agency owner?
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren’t worth the time.
For example, do you fret over fractional days off taken by employees or trading out paid holidays when a new one gets widespread recognition?
Getting lost in the weeds — especially the wrong ones — can really hold back your agency’s growth and negatively impact employee retention, so Chip and Gini offer some advice on how to combat the urge when it arises.
[read the transcript]
The post ALP 195: Are you gett...2023-06-1220 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 191: Micromanage your way to agency failure
Agency owners often micromanage their employees without even realizing it. They think that they are merely seeking better results, when in fact, they are slowing things down and demoralizing their teams.
When Chip and Gini speak with many owners, they express frustration with how many hours they work and how they can’t spend enough time on building the business because they are so deeply in the weeds.
The reality is that leaders need to trust their team members to do a good job — and then support them in that effort. Constant editing and fussing over...2023-05-1524 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 187: References and case studies for your agency
Another day, another rant from Chip and Gini. This time they have references and case studies on their minds.
The co-hosts come down firmly against spending time developing and publishing case studies, explaining that agencies are better off demonstrating expertise in conversations with prospects by tying past experiences to current challenges.
When it comes to references, both Chip and Gini have regularly provided them in the past. However, they both question the value of them — as well as the burden it places on those who agree to serve as references.
[read the transcript]
The post AL...2023-04-1020 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 185: Expanding the service offerings of your media relations agency
Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren’t sure how best to do it.
They may love the idea of Gini’s PESO Model, but they also recognize that they probably can’t get there all at once.
In this episode, Chip and Gini share some of their tips for how to supplement media relations services and better position yourself for success in an environment in which media hits are harder to come by and clients expect a more integrated approach.
[read the tr...2023-03-2724 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 181: Managing Gen Z agency employees (and anyone else with less experience than you)
Agency owners frequently lament to Chip and Gini that their employees don’t have a proper sense of urgency and don’t seem to work hard enough.
The co-hosts explore whether this is specific to Gen Z or if it has broader applications.
At the same time, Chip and Gini look at the causes for this concern and potential solutions. (Fair warning: a big piece of the answer lies in the mirror.)
[read the transcript]
The post ALP 181: Managing Gen Z agency employees (and anyone else with less experience than you) appeared first on FIR Podc...2023-02-2023 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 167: Charging clients for internal agency staff timeIf you have listened to Chip and Gini’s advice in the past, you are carefully tracking your team’s time to understand how much it costs you to serve your clients.
One of the things that you might discover is that you’re spending a lot of time on internal meetings and conversations — something that you may not have considered when you set the initial price for the engagement.
What do you do now? A recent question from an agency owner wondered if they would need to double a client’s retainer to capture the hidden...2022-10-0320 minThe Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 166: The One Magic Agency Business MetricWouldn’t it be great if there was a single metric that you could use to measure the health of your agency business? You could set one KPI to keep an eye on and ensure that you were successful.
Unfortunately, no silver bullet exists.
In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular “single number” metrics that some advocate — and then explain why they may not be the best for your purposes.
Don’t worry, Chip and Gini also talk about what you should be paying attention...2022-09-2621 min
Course Lab: Lessons from Successful Online Course CreatorsCourse Cred (Gini Dietrich)Gini Dietrich is the founder and CEO of Armand Deitrich, an integrated marketing communications firm based in Chicago and Spin Sucks, a PR and marketing blog and consulting site. As course creators, we often start with a course that we turn into a more robust business. We then scale that business into something larger to serve more people. Most of us don’t end up changing an entire industry. In this episode, Danny and Abe talk to Gini Dietrich about how she is doing just that by taking ownership of her space in the industry, setting new stand...2022-02-0725 min
Inside PRInside PR 557: Trends We’re Watching in 2022Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays.
It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications …
OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months:
Natural language generation and AI writing assistants
Values-based communication and leadership counsel
Impact and consequences of social media algorithms
Check it...2021-12-1425 minInside PRInside PR 554: Social Content Meets the Sound of SilenceHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media?
Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order for them to achieve decent business results.
That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward...2021-10-0620 minInside PRInside PR 552: Envisioning Your New WorkplaceIt’s fall and there’s always a hint of excitement in the air. At least it should be.
But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise.
How will you communicate your decision to your team?
Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR.
Gini Dietrich, Joe Thornley and Martin Waxman...2021-09-0818 minInside PRInside PR 551: The Future of the PR IndustryOn episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers.
Listen to this episode to learn:
Why you should stop using spreadsheets in favor of software to help you do your job;
Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have...2021-09-0226 minInside PRIPR 550: The Plumbing of the InternetOn this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.
These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work.
And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Sk...2021-07-2921 minInside PRIPR 549: Why do Some PR Pros Do Bad Things?Look. Most communications professionals have the best intentions and behave in an honest and ethical way.
But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry.
Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest.
And because social media has given us all a voice, we need to make sure we think through the consequences of how we use...2021-07-1418 minInside PRFavorite Tools for Comms Experts
On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.
Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love. It’s more important that you and your team love t...2021-06-1723 minInside PRIPR 546: Inside PR is BackWell, it’s been a while since you heard from us …
And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR.
Why? To be honest we missed talking with each other about what’s new about PR, social media and digital marketing. We also missed hearing from you and being part of the FIR Podcast network community.
Our one big change is we’ve moved to a biweekly or...2021-06-0825 minInside PRInside PR 544 – Mr Zuckerberg was otherwise engagedOn Inside PR this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.
Also, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media rela...2019-07-2117 minInside PRInside PR 542: Welcome Dan YorkDan York joins the IPR Team
We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson’s FIR podcast. And, if you didn’t know, his day job is as Director, Web Strategy, at the Internet Society.
Gini, Joe and Martin are big fans of Dan’s reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a m...2019-06-1220 minInside PRInside PR 537 – As radio fades, can podcasting survive the attention of advertisers?Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn’t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn’t even noticed the shift in his media consumption – until his wife threw out the last radio in their house.
A recent report out of the UK suggests that Joe isn’t alone:
Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among th...2019-03-2418 minInside PRInside PR 536: As newsrooms disappear…We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.
We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will s...2019-03-1825 minInside PRInside PR 535 – Facebook’s PR PushIn late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.
The post Inside PR 535 – Facebook’s PR Push appeared first on FIR Podcast Network.
2019-03-1231 minInside PRInside PR 533: Be The Best You Can BeThis week on Inside PR, we talk about:
Facebook’s commitment to supporting local journalism. (0:55)
Using Alexa Flash Briefings for your communications program(5:51)
our take on Gillette’s The Best Men Can Bevideo ad theme (15:44)
Linkworthy
Doing More to Support Local News, Facebook blog
Facebook is funding more programs catering to local news publishers, Max Willens
The Alexa Flash Briefing Guide for Communicators, Gini Dietrich
Podnews.netand the Podnews podcast — a template for Alexa Flash Briefings?
FeedlyNews Reader, an indispensable tool for communicators
The Best Men Can Be, Gillette
“No going back:” Viral Gillette ad sparks fierce rea...2019-01-2926 minInside PRInside PR: Surviving the economic downturnThe past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.
So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas wi...2018-12-2729 minInside PRInside PR 528 – Facebook’s Big FailFacebook: Still Delaying. Still Denying. Still Deflecting.
Two hours after we recorded last week’s Inside PR, the New York Times posted a bombshell report – Delay, Deny, Deflect – about Facebook’s management of legislators and manipulation of the truth.
And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke – where are Facebook’s communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?
Making the world more open and connecte...2018-11-2621 minInside PRInside PR 526 – The Peril of Promiscuous FollowingThis week, on Inside PR 526, Gini Dietrich, Joseph Thornley and Martin Waxman discuss:
Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s SpinSucks site is a top site for info on PESO.
Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and the UK band together to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across th...2018-11-1227 minInside PRInside PR 524 When a client stops returning your calls
Google+ has gone away. We reflect on its demise and what it did and didn’t mean for us in its prime and at the end.
The retro-lovers among us may have noticed the return of the Palm brand name. It may go to show that there’s always a demand for people who turn left when the rest of us turn right.
There’s a new podcast for PR agency leaders, aptly named the Agency Leadership Podcast. And Gini Dietrich is co-hosting it with former Custom Scoop CEO Chip Griffin. Each week, Gini and Chip will provide insight into the chall...2018-10-2922 minInside PRInside PR 517: Trolling for Good?This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and... Continue Reading →
The post Inside PR 517: Trolling for Good? appeared first on FIR Podcast Network.2018-08-0626 minInside PRInside PR 516: Time to listen, reconcile and forgive?Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?Continue Reading →
The post Inside PR 516: Time to listen, reconcile and forgive? appeared first on FIR Podcast Network.2018-07-3117 minInside PRInside PR 510: People over dataGini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.Continue Reading →
The post Inside PR 510: People over data appeared first on FIR Podcast Network.2018-06-2021 min
Inside PRFirst she wrote the book. Now Gini Dietrich has a text book launch for her podcast.On this week, Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference. Oh, and Martin Waxman and Joseph Thornley are here too.2018-06-0423 minInside PRGini Dietrich shows us how to launch a podcastGini’s podcast, Spin Sucks, launched with three episodes. We talk about Gini’s approach to packaging and launching the podcast, and how she hopes to use it to build the Spin Sucks community. Not surprisingly, there’s real method to Gini’s actions. A text book example of how to launch a new podcast.
We also talk about the trend to building geographically dispersed teams freed of the need to show up at the office each day. Automattic, the company behind WordPress, just celebrated their 15th anniversary. And they also gave up their last office. Automattic has buil...2018-06-0423 minInside PRInside PR 507: GDPR is hereThis week, Gini, Martin and Joe talk about:
Counselors Academy’s annual spring conference in Toronto
The demise of Klout. We won’t spill any tears.
This is deadline week for General Data Protection Regulations. This may be a European law, but it can be applied to any Website that gathers data from Europeans. Be sure that you are in compliance with GDPR.
There’s a lot of toxicity in social media discussions and comments. However, not everyone is giving up on the potential of social media to give voice to intelligent and constructive conversation. News this week of a p...2018-05-2026 minInside PRYes, you ARE the product. But you don’t have to be.In the past two weeks, there has been a lot of discussion around Will Oremus’ article “Are You Really the Product? The history of a dangerous idea.” In a nutshell, Oremus argues that the “If you’re not paying for the product, you are the product,” aphorism doesn’t really apply in the case of Facebook.
Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus’ arguments. Joe thinks that his arguments are beguiling, but convoluted, bringing us to the same conclusion: “If you aren’t paying for it with money, you are paying for i...2018-05-0919 minInside PROh What a Week it WasA White House Press Corps that falls over themselves to distance themselves form a comic who spoke truth to power. The remarkable performance of Rudolph Giuliani and the rapid shift in the President’s tweets from “Rudy’s got it right” to “he has to get his facts right.” What is truth? Where is truth? And is the news media even less capable of providing us with the information we need as citizens. Or are they locked in a race to the bottom?
In the wake of these events, Gini Dietrich, Martin Waxman and Joseph Thornley revisit how we felt...2018-05-0728 minInside PRInside PR 499: Ethics and Tech EducationAlgorithms are as neutral as the people who write them
Joseph Thornley, Gini Dietrich and Martin Waxman talk about the introduction of ethics into tech education, a move that’s long overdue. Could ethics in Tech turn on the concept, “Do no harm?”
Facebook users are skewing older as younger people move to other platforms. Can geritol ads be far behind? And Google AMP Stories shows another platform moving to take advantage of the trend to package and present content as stories. Finally, we talk about the introduction of ethics into tech education, a move that’s...2018-03-1118 min
The Spin Sucks Podcast with Gini DietrichWelcome to the Spin Sucks Podcast with Gini DietrichThe Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. Join host Gini Dietrich for tips, tricks, and stories. We can change the PR industry...together.2018-02-2103 minInside PRInside PR 494: Finding Time for Creativity, GDPR and Pew ResearchA recent post by Gini Dietrich on Digital Distraction and Creativity provides our jumping off point this week. We talk about he importance of times when our minds are “in neutral” for creative thinking and serendipitous inspiration. For Gini, it’s long bike rides. For Martin, it’s long walks. For Joe, it’s shaving and the shower. It may be something totally different for you. But whatever it is, it’s important that you make time to enable your mind to free associate and generate new ideas.
Just a couple years ago, Canada’s Antispam Law (CASL) forced m...2018-01-1619 minInside PRReturn of the Ink-Stained WretchThis week’s conversation was sparked by a comment from Monica Miller, who wonders how the flow of sponsored content and content originated by companies and published by communicators affects media credibility. This leads us to a discussion of the limits to sponsored content, new models for journalism and the possibility that local journalism may be linked to a more traditional blue collar model than it is to the television-fueled celebrity salaries of recent years.
Inside PR 493 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The post...2018-01-0714 minInside PRWhen Sorry Doesn’t Cut ItGini Dietrich, Martin Waxman and Joseph Thornley discuss two topics on this week’s Inside PR podcast:
Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper?
The outing of sexual predators gives us pause to examine how you can respond to the unconscionable. What do you want? An apology? Or a commitment to change? Are either sufficient alone or even in combination?
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2017-12-1819 minInside PRWhy would I bother to attend a conference?Gini Dietrich, Joseph Thornley and Martin Waxman talk about why we attend conferences. What are they good for? How do you get the most out of them? Should conference organizers offer a different experience, based on facilitated discussions drawing on the expertise in the audience?
The post Why would I bother to attend a conference? appeared first on FIR Podcast Network.
2017-10-2423 minInside PRIPR 484 – Will Facebook do for video what it did for news?Facebook Watch
Facebook is rolling out a new “Watch” tab on the mobile app to feature short form, more professional videos. But what will be on it? Variety profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however, is one of the lucky people with early access – and she reports that her “Watch” tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini’s firs...2017-08-1421 minInside PRUnprofessional Communications in the White HouseGini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communications. Can any Tom, Dick or Anthony do what we as professional communicators do? Can they do it well? Do they even know what we do and what goes into it?
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2017-07-3020 minInside PRInside PR 482: Political communications in the era of Donald TrumpThis week, Gini, Martin and Joe are doing something special – a joint episode of Inside PR and the Spin Sucks Fireside Chat. During her journeys on the speakers’ circuit, Gini met Tyler Brown, a long-time senior communicator at the Republican National Committee who has recently moved over to public affairs consulting. The confluence of political and corporate communications is a hot topic for all of us. So, Gini asked Tyler if he would share his experience and insights with us.
The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Netw...2017-07-2535 minInside PRIPR 481: Tales of misdirected attentionDean Baquet inadvertently makes the case for a Public Editor at the New York Times. Google supports innovation in online news, but diverts attention from the real issue. The News Media Alliance calls for an antitrust exemption. Yep, that’s right. Solve the problem of market dominance by compounding the problem. Really, we’re not making this stuff up.
Martin Waxman and Joseph Thornley tackle these issues in this episode of the Inside PR podcast. Gini Dietrich is traveling this week, but she’ll rejoin us next week.
The post IPR 481: Tales of misdirected attention appeared f...2017-07-1718 minInside PRInside PR 480: Facebook and news publishing, walking like a duckWhen is a yellow rubber ducky worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio. Gini Dietrich, Martin Waxman and Joseph Thornley tackles these issues in this episode of the Inside PR podcast.
The post Inside PR 480: Facebook and news publishing, walking like a duck appeared first on FIR Podcast Network.
2017-07-1126 minInside PRIPR 479: Kenneth, did you hear my audiogram?Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters? Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
The post IPR 479: Kenneth, did you hear my audiogram? appeared first on FIR Podcast Network.
2017-07-0323 minInside PRIPR 478: Public Relations and Data ScienceThis week, Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.
We also talk about upcoming updates to the Apple Podcasts app, which will support podcast series and give podcasters analytics so that they can learn more about how people are consuming their content.
And before we leave, we talk about the comfort to be received from Binky.
The post IPR 478: Public Relations...2017-06-2741 minInside PRIPR477: The State of the InternetGini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
This week: Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.
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2017-06-0732 minInside PRIPR476: Annenberg, that’s just way too personal.In this week’s Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
The post IPR476: Annenberg, that’s just way too personal. appeared first on FIR Podcast Network.
2017-06-0632 minInside PRInside PR 475: Racing to the bottomEv Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
The post Inside PR 475: Racing to the bottom appeared first on FIR Podcast Network.
2017-05-2528 minInside PRInside PR 474: Don’t touch those slidesGood times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. WordPress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
The post Inside PR 474: Don’t touch those slides appeared first on FIR Podcast Network.
2017-05-2220 minInside PRInside PR 473: Yik has YakkedTwitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
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2017-05-1623 minInside PRInside PR 471: You can’t say that anymoreGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Stories Here. Stories There. Stories Everywhere … on Facebook
Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera.
Snapchat Keyword search2017-04-3019 minInside PRInside PR 470: 3 liberals struggle to cross the perspective chasmGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnows
Kudos to Maureen Judge
It’s not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she also is Martin’s wife. And Martin enjoys basking in Maureen’s aura.
Instagram Hyperlapse telescopes event videos
Hyperlapse, a new Instagram app enables users to sp...2017-04-2424 minInside PRInside PR 469: The communications channels we rely onGini Dietrich and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Time Berners Lee reminds us about what the Web should be
Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading.
Boaty McBoatface went for a swim
We just can’t get enough of this story. Boaty McBoatface sank beneath the waves – and then res...2017-04-1823 minInside PRInside PR 468: Catch us if you canEscape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
The post Inside PR 468: Catch us if you can appeared first on FIR Podcast Network.
2017-03-2028 minInside PRInside PR 467: No time for sleepOn this week’s Inside PR, Martin Waxman and Joseph Thornley talk about:
Note to Self’s Privacy Paradox series
We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control.
The Washington Post goes to Snapchat
Snapchat’s user growth may have been slowed ...2017-02-2215 minInside PRInside PR 466: Email after darkNet neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.Continue Reading →
The post Inside PR 466: Email after dark appeared first on FIR Podcast Network.2017-02-1324 minInside PRInside PR 466: Email after darkGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Net Neutrality is worth fighting for
New FCC Chair, Ajit Pai, has begun to undermine net neutrality. If you value innovation. If you want to ensure that the Web stays open for new entrants. If you care about choice, pay attention. It’s time to get ready to stand up again for net neutrality.
Nipping fake news at the source
We know that fake news usually is totally fabricated. But it also can...2017-02-1324 minInside PRInside PR 465: Let’s take it virtualGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need
A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so mag...2017-02-0628 minInside PRInside PR 465: Let’s take it virtualGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook,... Continue Reading →
The post Inside PR 465: Let’s take it virtual appeared first on FIR Podcast Network.2017-02-0628 minInside PRInside PR 464: Can the news media still stand up to power?We talk about one subject this week and one subject only. Gini Dietrich, Martin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the White House and the ability of today’s weakened news media to play their counterbalance role in relation to Power.
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2017-01-3025 minInside PRInside PR 463: Tips to manage the flow of emailOn this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover:
the future of Twitter? Not a social network, but a news feed, the place to see what’s happening.
Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms to promote and amplify it.
How we make email serve us, rather than becoming the creatures of email.
The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast2017-01-2722 minInside PRInside PR 463: Tips to manage the flow of emailOn this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover: the future of Twitter? Not a social network, but a news feed, the place to see what’s happening. Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms... Continue Reading →
The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast Network.2017-01-2722 minInside PRInside PR 462: Books for the communicatorGini Dietrich, Martin Waxman and Joseph Thornley talk about books that made a difference in their thinking and that they return to again and again. Books that we’d recommend to anyone building a communications business.
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2017-01-1621 minInside PRInside PR: The day after the electionAs we approach the Presidential Inauguration, we’re taking a look back to Gini Dietrich and Martin Waxman‘s thoughts the day after the election. Now, more than ever, we need to be mindful of what is real and what is fake on both social and traditional media.
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2017-01-1418 minInside PRInside PR 459: The Speed Podcasting episodeThis week we try “speed podcasting.” Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.
#IPRMustKnow
Vine faces its existential threat
Say goodbye to Will Sasso and disappearing oranges. Say goodbye to Vine as Twitter focuses their business and decides that Vine is not part of its future. Could there be a white knight out there who will take Vine off Twitter’s hands and keep it alive?
Facebook...2016-11-2312 minInside PRInside PR 458: We go to the PRSA International ConferenceThis week’s Inside PR podcast comes to you from the PRSA International Conference in Indianapolis. Gini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we’re joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area.
We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Bu...2016-11-2121 minInside PRInside PR 458: We go to the PRSA International ConferenceMichael Smart joins Gini Dietrich and Martin Waxman at the PRSA International Conference for a discussion about media relations and promoting your podcast.Continue Reading →
The post Inside PR 458: We go to the PRSA International Conference appeared first on FIR Podcast Network.2016-11-2121 minInside PRInside PR 457: Close-hold embargosGini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.
#IPRMustKnows
Create your Own Twitter Moments
Twitter Moments, introduced for media and select users earlier this year, is now available for all users. This is a useful feature for anyone speaking at a conference or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful.
Large publishers are becoming dependent on Facebook. But where is the revenue?
A report published by the I...2016-11-1423 minInside PRGini Dietrich knows how to promote contentGini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we discuss: #IPRMustKnow Instagram Stories continues to attract publisher interest. It could well be the combination of an engaging experience meeting a pre-existing audience. Blab shut down, abruptly. Another sign that the psychology of scale has beat out the idea of sustainability for many business founders? For sure, it's another reminder of the danger of placing your content eggs in any single shared space. Unless you promote it, they will not come Gini Dietrich schooled Joe on the importance and...2016-09-0623 min