Shows
Course Lab: Lessons from Successful Online Course CreatorsCourse Cred (Gini Dietrich)Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.Gini Dietrich is the founder and CEO of Armand Deitrich, an integrated marketing communications firm based in Chicago and Spin Sucks, a PR and marketing blog and consulting site. As course creators, we often start with a course that we turn into a more robust business. We then scale that business into something larger to serve more people. Most of us don’t end up changing an entire industry. In this episode, Danny and Abe talk to Gini Dietrich about how she i...
2022-02-0726 min
Inside PRInside PR 557: Trends We’re Watching in 2022Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays.
It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications …
OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months:
Natural language generation and AI writing assistants
Values-based communication and leadership counsel
Impact and consequences of social media algorithms
Check it...
2021-12-1425 minInside PRInside PR 554: Social Content Meets the Sound of SilenceHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media?
Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order for them to achieve decent business results.
That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward...
2021-10-0620 minInside PRInside PR 552: Envisioning Your New WorkplaceIt’s fall and there’s always a hint of excitement in the air. At least it should be.
But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise.
How will you communicate your decision to your team?
Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR.
Gini Dietrich, Joe Thornley and Martin Waxman...
2021-09-0818 minInside PRInside PR 551: The Future of the PR IndustryOn episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers.
Listen to this episode to learn:
Why you should stop using spreadsheets in favor of software to help you do your job;
Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have...
2021-09-0226 minInside PRIPR 550: The Plumbing of the InternetOn this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.
These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work.
And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Sk...
2021-07-2921 minInside PRIPR 549: Why do Some PR Pros Do Bad Things?Look. Most communications professionals have the best intentions and behave in an honest and ethical way.
But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry.
Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest.
And because social media has given us all a voice, we need to make sure we think through the consequences of how we use...
2021-07-1418 min
Inside PRWhen PR People Do Bad ThingsOK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to do the best jobs we can for our organizations or clients and behave in an honest and ethical manner. But let’s just say, there are some less than scrupulous individuals and companies whose approach and choices reflect badly on the industry. And it’s not just PR pros who are guilty of this. Certain bloggers, jour...
2021-07-1318 minInside PRFavorite Tools for Comms Experts
On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.
Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s easy for us to discuss our favorites, but if you don’t love something about the tool or your brain works differently, you’ll hate the tools we love. It’s more important that you and your team love t...
2021-06-1723 minInside PRIPR 546: Inside PR is BackWell, it’s been a while since you heard from us …
And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR.
Why? To be honest we missed talking with each other about what’s new about PR, social media and digital marketing. We also missed hearing from you and being part of the FIR Podcast network community.
Our one big change is we’ve moved to a biweekly or...
2021-06-0825 minInside PRInside PR 544 – Mr Zuckerberg was otherwise engagedOn Inside PR this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.
Also, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media rela...
2019-07-2117 minInside PRInside PR 542: Welcome Dan YorkDan York joins the IPR Team
We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson’s FIR podcast. And, if you didn’t know, his day job is as Director, Web Strategy, at the Internet Society.
Gini, Joe and Martin are big fans of Dan’s reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a m...
2019-06-1220 minInside PRInside PR 537 – As radio fades, can podcasting survive the attention of advertisers?Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn’t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn’t even noticed the shift in his media consumption – until his wife threw out the last radio in their house.
A recent report out of the UK suggests that Joe isn’t alone:
Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among th...
2019-03-2418 minInside PRInside PR 536: As newsrooms disappear…We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.
We also talk about the acceleration of job losses in journalism. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will s...
2019-03-1825 minInside PRInside PR 535 – Facebook’s PR PushIn late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.
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2019-03-1231 minInside PRData Laundering the Facebook WayIn late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook's privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it. Martin doesn't buy Facebook's argument that we are getting Facebook's service for free? Not for a second. We're paying -- and...
2019-03-1231 minInside PRInside PR 533: Be The Best You Can BeThis week on Inside PR, we talk about:
Facebook’s commitment to supporting local journalism. (0:55)
Using Alexa Flash Briefings for your communications program(5:51)
our take on Gillette’s The Best Men Can Bevideo ad theme (15:44)
Linkworthy
Doing More to Support Local News, Facebook blog
Facebook is funding more programs catering to local news publishers, Max Willens
The Alexa Flash Briefing Guide for Communicators, Gini Dietrich
Podnews.netand the Podnews podcast — a template for Alexa Flash Briefings?
FeedlyNews Reader, an indispensable tool for communicators
The Best Men Can Be, Gillette
“No going back:” Viral Gillette ad sparks fierce rea...
2019-01-2926 minInside PRThe Best You Can BeThis week on Inside PR, we talk about: Facebook's commitment to supporting local journalism. (0:55) Using Alexa Flash Briefings for your communications program (5:51) our take on Gillette's The Best Men Can Be video ad theme (15:44) Linkworthy Doing More to Support Local News, Facebook blog Facebook is funding more programs catering to local news publishers, Max Willens The Alexa Flash Briefing Guide for Communicators, Gini Dietrich Podnews.net and the Podnews podcast -- a template for Alexa Flash Briefings? Feedly News Reader, an indispensable tool for communicators The Best Men Can Be, Gil...
2019-01-2926 minInside PRWe've got resolutionsIt's our first show of 2019 and we decided to make it a more personal show - by talking about the things that are important to us personally and professionally - and what we plan to do about them in the coming year. So, if you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself. Of course, we'd like to learn from you. So...
2019-01-0714 minInside PRInside PR: Surviving the economic downturnThe past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.
So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas wi...
2018-12-2729 minInside PRCan your communications business survive an economic downturn?The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn. So, what's the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without...
2018-12-2729 minInside PRInside PR 528 – Facebook’s Big FailFacebook: Still Delaying. Still Denying. Still Deflecting.
Two hours after we recorded last week’s Inside PR, the New York Times posted a bombshell report – Delay, Deny, Deflect – about Facebook’s management of legislators and manipulation of the truth.
And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke – where are Facebook’s communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?
Making the world more open and connecte...
2018-11-2621 minInside PRFacebook's Big Fail - Inside PR 528Facebook: Still Delaying. Still Denying. Still Deflecting. Two hours after we recorded last week's Inside PR, the New York Times posted a bombshell report - Delay, Deny, Deflect - about Facebook's management of legislators and manipulation of the truth. And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using? Making the world more open a...
2018-11-2621 minInside PRInside PR 526 – The Peril of Promiscuous FollowingThis week, on Inside PR 526, Gini Dietrich, Joseph Thornley and Martin Waxman discuss:
Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s SpinSucks site is a top site for info on PESO.
Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and the UK band together to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across th...
2018-11-1227 minInside PRThe Peril of Promiscuous FollowingIn this week's episode of the Inside PR podcast: Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini's SpinSucks site is a top site for info on PESO. Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and the UK band together to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across the ocean to question Zuckerberg...
2018-11-1227 minInside PRInside PR 524 When a client stops returning your calls
Google+ has gone away. We reflect on its demise and what it did and didn’t mean for us in its prime and at the end.
The retro-lovers among us may have noticed the return of the Palm brand name. It may go to show that there’s always a demand for people who turn left when the rest of us turn right.
There’s a new podcast for PR agency leaders, aptly named the Agency Leadership Podcast. And Gini Dietrich is co-hosting it with former Custom Scoop CEO Chip Griffin. Each week, Gini and Chip will provide insight into the chall...
2018-10-2922 minInside PRWhen a client stops returning your calls (Inside PR 524)On this week's Inside PR podcast, we look at several developments and topics of interest to PR practitioners and agency leaders: Google+ has gone away. We reflect on its demise and what it did and didn't mean for us in its prime and at the end. The retro-lovers among us may have noticed the return of the Palm brand name. It may go to show that there's always a demand for people who turn left when the rest of us turn right. There's a new podcast for PR agency leaders, aptly named the Agency Leadership Podcast. And Gini...
2018-10-2922 minInside PRInside PR 520: Nike and corporate activismThis week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure.
Also, we share some things we’ve created elsewhere that we hope you will find useful.
Martin Waxman’s new LinkedIn Learning course has just been released. Check out Martin’s advice for using Blogging for Your Business.
The latest episode of the SpinSucks podcast provides a good refresher on the PESO model...
2018-09-1720 minInside PRInside PR 517: Trolling for Good?This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and... Continue Reading →
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2018-08-0626 minInside PRThere's no such thing as "trolling for good"We have lots to talk about this week on Inside PR 517. First, a couple #IPRMustKnows, things worth noting and acting upon: WordPress is one more step closer to the full rollout of Project Gutenberg. This week, WordPress pushed out a maintenance update that included a prompt to all users to turn on the Gutenberg update. Gini did this for SpinSucks - and she raves about how great the new experience is. This may be the final release before WordPress 5.0 is pushed out to all users. And with WordPress 5.0, Gutenberg 5.0 will be turned on by default for all...
2018-08-0626 minInside PRInside PR 516: Time to listen, reconcile and forgive?Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?Continue Reading →
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2018-07-3117 minInside PRInside PR 510: People over dataGini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.Continue Reading →
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2018-06-2021 minInside PRFirst she wrote the book. Now Gini Dietrich has a text book launch for her podcast.On this week, Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference. Oh, and Martin Waxman and Joseph Thornley are here too.
2018-06-0423 minInside PRGini Dietrich shows us how to launch a podcastGini’s podcast, Spin Sucks, launched with three episodes. We talk about Gini’s approach to packaging and launching the podcast, and how she hopes to use it to build the Spin Sucks community. Not surprisingly, there’s real method to Gini’s actions. A text book example of how to launch a new podcast.
We also talk about the trend to building geographically dispersed teams freed of the need to show up at the office each day. Automattic, the company behind WordPress, just celebrated their 15th anniversary. And they also gave up their last office. Automattic has buil...
2018-06-0423 minInside PRInside PR 507: GDPR is hereThis week, Gini, Martin and Joe talk about:
Counselors Academy’s annual spring conference in Toronto
The demise of Klout. We won’t spill any tears.
This is deadline week for General Data Protection Regulations. This may be a European law, but it can be applied to any Website that gathers data from Europeans. Be sure that you are in compliance with GDPR.
There’s a lot of toxicity in social media discussions and comments. However, not everyone is giving up on the potential of social media to give voice to intelligent and constructive conversation. News this week of a p...
2018-05-2026 minInside PRGDPR Last CallWe have lots to talk about on this week's Inside PR podcast. PRSA Counselors Academy Counselors Academy wrapped up in Toronto last week. And, if you missed it this year, Martin Waxman talks about some of his personal highlights - and tells you why you should attend next year. No Klout Klout is no more. We won't spill any tears. GDPR Last Call This is deadline week for General Data Protection Regulations. Final warning. This may be a European law, but it can be applied to any...
2018-05-2026 minInside PRYes, you ARE the product. But you don’t have to be.In the past two weeks, there has been a lot of discussion around Will Oremus’ article “Are You Really the Product? The history of a dangerous idea.” In a nutshell, Oremus argues that the “If you’re not paying for the product, you are the product,” aphorism doesn’t really apply in the case of Facebook.
Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus’ arguments. Joe thinks that his arguments are beguiling, but convoluted, bringing us to the same conclusion: “If you aren’t paying for it with money, you are paying for i...
2018-05-0919 minInside PROh What a Week it WasA White House Press Corps that falls over themselves to distance themselves form a comic who spoke truth to power. The remarkable performance of Rudolph Giuliani and the rapid shift in the President’s tweets from “Rudy’s got it right” to “he has to get his facts right.” What is truth? Where is truth? And is the news media even less capable of providing us with the information we need as citizens. Or are they locked in a race to the bottom?
In the wake of these events, Gini Dietrich, Martin Waxman and Joseph Thornley revisit how we felt...
2018-05-0728 minInside PRInside PR 499: Ethics and Tech EducationAlgorithms are as neutral as the people who write them
Joseph Thornley, Gini Dietrich and Martin Waxman talk about the introduction of ethics into tech education, a move that’s long overdue. Could ethics in Tech turn on the concept, “Do no harm?”
Facebook users are skewing older as younger people move to other platforms. Can geritol ads be far behind? And Google AMP Stories shows another platform moving to take advantage of the trend to package and present content as stories. Finally, we talk about the introduction of ethics into tech education, a move that’s...
2018-03-1118 minInside PRAlgorithms are as neutral as the people who write themJoseph Thornley, Gini Dietrich and Martin Waxman talk about the introduction of ethics into tech education, a move that's long overdue. Could ethics in Tech turn on the concept, Do no harm? Also: Facebook users are skewing older as younger people move to other platforms. Can geritol ads be far behind? And Google AMP Stories shows another platform moving to take advantage of the trend to package and present content as stories.
2018-03-1118 minInside PRInside PR 494: Finding Time for Creativity, GDPR and Pew ResearchA recent post by Gini Dietrich on Digital Distraction and Creativity provides our jumping off point this week. We talk about he importance of times when our minds are “in neutral” for creative thinking and serendipitous inspiration. For Gini, it’s long bike rides. For Martin, it’s long walks. For Joe, it’s shaving and the shower. It may be something totally different for you. But whatever it is, it’s important that you make time to enable your mind to free associate and generate new ideas.
Just a couple years ago, Canada’s Antispam Law (CASL) forced m...
2018-01-1619 minInside PRReturn of the Ink-Stained WretchThis week’s conversation was sparked by a comment from Monica Miller, who wonders how the flow of sponsored content and content originated by companies and published by communicators affects media credibility. This leads us to a discussion of the limits to sponsored content, new models for journalism and the possibility that local journalism may be linked to a more traditional blue collar model than it is to the television-fueled celebrity salaries of recent years.
Inside PR 493 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The post...
2018-01-0714 minInside PRWhen Sorry Doesn’t Cut ItGini Dietrich, Martin Waxman and Joseph Thornley discuss two topics on this week’s Inside PR podcast:
Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper?
The outing of sexual predators gives us pause to examine how you can respond to the unconscionable. What do you want? An apology? Or a commitment to change? Are either sufficient alone or even in combination?
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2017-12-1819 minInside PRWhy would I bother to attend a conference?Gini Dietrich, Joseph Thornley and Martin Waxman talk about why we attend conferences. What are they good for? How do you get the most out of them? Should conference organizers offer a different experience, based on facilitated discussions drawing on the expertise in the audience?
The post Why would I bother to attend a conference? appeared first on FIR Podcast Network.
2017-10-2423 minInside PRIPR 484 – Will Facebook do for video what it did for news?Facebook Watch
Facebook is rolling out a new “Watch” tab on the mobile app to feature short form, more professional videos. But what will be on it? Variety profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however, is one of the lucky people with early access – and she reports that her “Watch” tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini’s firs...
2017-08-1421 minInside PRUnprofessional Communications in the White HouseGini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communications. Can any Tom, Dick or Anthony do what we as professional communicators do? Can they do it well? Do they even know what we do and what goes into it?
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2017-07-3020 minInside PRInside PR 482: Political communications in the era of Donald TrumpThis week, Gini, Martin and Joe are doing something special – a joint episode of Inside PR and the Spin Sucks Fireside Chat. During her journeys on the speakers’ circuit, Gini met Tyler Brown, a long-time senior communicator at the Republican National Committee who has recently moved over to public affairs consulting. The confluence of political and corporate communications is a hot topic for all of us. So, Gini asked Tyler if he would share his experience and insights with us.
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2017-07-2535 minInside PRIPR 481: Tales of misdirected attentionDean Baquet inadvertently makes the case for a Public Editor at the New York Times. Google supports innovation in online news, but diverts attention from the real issue. The News Media Alliance calls for an antitrust exemption. Yep, that’s right. Solve the problem of market dominance by compounding the problem. Really, we’re not making this stuff up.
Martin Waxman and Joseph Thornley tackle these issues in this episode of the Inside PR podcast. Gini Dietrich is traveling this week, but she’ll rejoin us next week.
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2017-07-1718 minInside PRInside PR 480: Facebook and news publishing, walking like a duckWhen is a yellow rubber ducky worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio. Gini Dietrich, Martin Waxman and Joseph Thornley tackles these issues in this episode of the Inside PR podcast.
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2017-07-1126 minInside PRIPR 479: Kenneth, did you hear my audiogram?Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters? Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
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2017-07-0323 minInside PRIPR 478: Public Relations and Data ScienceThis week, Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.
We also talk about upcoming updates to the Apple Podcasts app, which will support podcast series and give podcasters analytics so that they can learn more about how people are consuming their content.
And before we leave, we talk about the comfort to be received from Binky.
The post IPR 478: Public Relations...
2017-06-2741 minInside PRIPR477: The State of the InternetGini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
This week: Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.
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2017-06-0732 minInside PRIPR 477: Mary Meeker's Internet TrendsPinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business. And Mary Meeker tells us about the Internet Trends that are shaping our world. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. Farewell Delicious Delicious was one of the first social apps that Gini, Martin and Joe used. A place to bookmark content and share it with our communities. An early pioneer, Delicious sold to Yahoo … and the end began. Yahoo didn't know what to do with Delicious. The app st...
2017-06-0732 minInside PRIPR476: Annenberg, that’s just way too personal.In this week’s Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
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2017-06-0632 minInside PRInside PR 475: Racing to the bottomEv Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
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2017-05-2528 minInside PRInside PR 474: Don’t touch those slidesGood times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. WordPress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
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2017-05-2220 minInside PRInside PR 474: No-slide presentationsGood times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. Wordpress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. Good times for PR at Counselors Academy Martin returned this week from Counselors Academy and he reports that attendance was up substantially. Martin estimated that about one third of the attendees being first timers. We talk about the conference and the subject matter that stood out for Martin. And among the...
2017-05-2220 minInside PRInside PR 473: Yik has YakkedTwitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.
Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network.
2017-05-1623 minInside PRInside PR 471: You can’t say that anymoreGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Stories Here. Stories There. Stories Everywhere … on Facebook
Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera.
Snapchat Keyword search
2017-04-3019 minInside PRInside PR 471: Social Media Tweak WeekIt's social media feature tweak week. Changes to Facebook, Twitter, Snapchat underline how competitive the social media platforms are. Plus we get onside with changing norms in acceptable language. And Spin Sucks surveys PR pros. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Stories Here. Stories There. Stories Everywhere … on Facebook Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of...
2017-04-3019 minInside PRInside PR 470: 3 liberals struggle to cross the perspective chasmGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnows
Kudos to Maureen Judge
It’s not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she also is Martin’s wife. And Martin enjoys basking in Maureen’s aura.
Instagram Hyperlapse telescopes event videos
Hyperlapse, a new Instagram app enables users to sp...
2017-04-2424 minInside PRInside PR: Fake news and the chasm of perspectiveWe celebrate a big award win for Maureen Judge (read on to learn of her connection to the podcast), test Instagram Hyperlapse and struggle with bridging the perspective chasm that seems to support fake news. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnows Kudos to Maureen Judge It's not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she...
2017-04-2424 minInside PRInside PR 469: The communications channels we rely onGini Dietrich and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Time Berners Lee reminds us about what the Web should be
Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading.
Boaty McBoatface went for a swim
We just can’t get enough of this story. Boaty McBoatface sank beneath the waves – and then res...
2017-04-1823 minInside PRInside PR 468: Catch us if you canEscape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
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2017-03-2028 minInside PRInside PR 467: No time for sleepOn this week’s Inside PR, Martin Waxman and Joseph Thornley talk about:
Note to Self’s Privacy Paradox series
We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control.
The Washington Post goes to Snapchat
Snapchat’s user growth may have been slowed ...
2017-02-2215 minInside PRInside PR 466: Email after darkGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Net Neutrality is worth fighting for
New FCC Chair, Ajit Pai, has begun to undermine net neutrality. If you value innovation. If you want to ensure that the Web stays open for new entrants. If you care about choice, pay attention. It’s time to get ready to stand up again for net neutrality.
Nipping fake news at the source
We know that fake news usually is totally fabricated. But it also can...
2017-02-1324 minInside PRInside PR 466: Email after darkNet neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.Continue Reading →
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2017-02-1324 minInside PRInside PR 465: Let’s take it virtualGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
#IPRMustKnow
Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need
A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so mag...
2017-02-0628 minInside PRInside PR 465: Let’s take it virtualGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook,... Continue Reading →
The post Inside PR 465: Let’s take it virtual appeared first on FIR Podcast Network.
2017-02-0628 minInside PRInside PR 465: We make it VirtualLet's talk about the failure of distributed content, the elimination of U.S. privacy protections for foreigners, and taking your agency virtual. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn't proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent...
2017-02-0628 minInside PRInside PR 464: Can the news media still stand up to power?We talk about one subject this week and one subject only. Gini Dietrich, Martin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the White House and the ability of today’s weakened news media to play their counterbalance role in relation to Power.
The post Inside PR 464: Can the news media still stand up to power? appeared first on FIR Podcast Network.
2017-01-3025 minInside PRInside PR 463: Tips to manage the flow of emailOn this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover:
the future of Twitter? Not a social network, but a news feed, the place to see what’s happening.
Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms to promote and amplify it.
How we make email serve us, rather than becoming the creatures of email.
The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast
2017-01-2722 minInside PRInside PR 463: Tips to manage the flow of emailOn this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover: the future of Twitter? Not a social network, but a news feed, the place to see what’s happening. Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms... Continue Reading →
The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast Network.
2017-01-2722 minInside PRInside PR 462: Books for the communicatorGini Dietrich, Martin Waxman and Joseph Thornley talk about books that made a difference in their thinking and that they return to again and again. Books that we’d recommend to anyone building a communications business.
The post Inside PR 462: Books for the communicator appeared first on FIR Podcast Network.
2017-01-1621 minInside PRInside PR 462: Books that lastBooks for communicators On this episode of the Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley talk about books that had lasting impact on us and that we would recommend to others: What Would Google Do, by Jeff Jarvis, an annual read for Gini. Always inspiring. "It's fun to watch the progression of my own business since I first read that book," says Gini. Spin Sucks, by Gini Dietrich. Martin says, "I'm not sucking up. I put it on the reading list for my social media course." Bowling Alone, by Robert Putnam, "A book written about how...
2017-01-1621 minInside PRInside PR: The day after the electionAs we approach the Presidential Inauguration, we’re taking a look back to Gini Dietrich and Martin Waxman‘s thoughts the day after the election. Now, more than ever, we need to be mindful of what is real and what is fake on both social and traditional media.
The post Inside PR: The day after the election appeared first on FIR Podcast Network.
2017-01-1418 minInside PRInside PR 460Gini Dietrich and Martin Waxman recorded this episode in the wake of the US election and so it's not surprising that they reflect extensively on face news, the responsibility of Facebook and our relationship to news media. It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to insideprcomments@gmail.com, leave a comment on the Inside PR Facebook group or the FIR Po...
2017-01-1418 minInside PRInside PR 459: The Speed Podcasting episodeThis week we try “speed podcasting.” Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.
#IPRMustKnow
Vine faces its existential threat
Say goodbye to Will Sasso and disappearing oranges. Say goodbye to Vine as Twitter focuses their business and decides that Vine is not part of its future. Could there be a white knight out there who will take Vine off Twitter’s hands and keep it alive?
Facebook...
2016-11-2312 minInside PRInside PR 458: We go to the PRSA International ConferenceThis week’s Inside PR podcast comes to you from the PRSA International Conference in Indianapolis. Gini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we’re joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area.
We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Bu...
2016-11-2121 minInside PRInside PR 458: We go to the PRSA International ConferenceMichael Smart joins Gini Dietrich and Martin Waxman at the PRSA International Conference for a discussion about media relations and promoting your podcast.Continue Reading →
The post Inside PR 458: We go to the PRSA International Conference appeared first on FIR Podcast Network.
2016-11-2121 minInside PRInside PR 458: From the Floor of the PRSA International ConferenceThis week's Inside PR podcast comes to you from the PRSA International Conference in Indianapolis. Gini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we're joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area. We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Burke. Finally...
2016-11-2121 minInside PRInside PR 457: Close-hold embargosGini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast.
#IPRMustKnows
Create your Own Twitter Moments
Twitter Moments, introduced for media and select users earlier this year, is now available for all users. This is a useful feature for anyone speaking at a conference or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful.
Large publishers are becoming dependent on Facebook. But where is the revenue?
A report published by the I...
2016-11-1423 minInside PRInside PR 454Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. #IPRMustKnows Martin Waxman's Social Media Marketing for Small Business is on Lynda.com Yes, this is a shameless plug. But since it's Joe writing this, Martin doesn't have to be embarrassed. In fact, I think Martin is as smart about social media as anyone I know. And now Martin is sharing this knowledge on Lynda.com. Martin tells us about his trip to California to record a video course, Social Media Marketing for Small Business. Buzzfeed News isn't entertainment Buzzfeed separated its...
2016-10-0326 minInside PRGini Dietrich knows how to promote contentGini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we discuss: #IPRMustKnow Instagram Stories continues to attract publisher interest. It could well be the combination of an engaging experience meeting a pre-existing audience. Blab shut down, abruptly. Another sign that the psychology of scale has beat out the idea of sustainability for many business founders? For sure, it's another reminder of the danger of placing your content eggs in any single shared space. Unless you promote it, they will not come Gini Dietrich schooled Joe on the importance and...
2016-09-0623 minInside PRInside PR 452: Does the hub and spoke model need a tire change?A recent Ontario arbitrator's ruling reminds us that the law and social media are in an ever-changing relationship. The Olympics' once again aggressively enforce trademarks on social media. Instagram Stories are feeling good. And the trend to distributed publishing prompts a rethink of the hub and spoke content publishing model. Join Gini Dietrich, Martin Waxman and Joseph Thornley as they discuss these topics on this week’s Inside PR podcast. #IPRMustKnow Employers' social media responsibilities are fluid You may think that social media has been around long enough that you're comfortable that you know what you should, can and mu...
2016-08-1629 minInside PRInside PR 448: Integrate This!Twitter brings easy analytics to your mobile device. YouTube plays catch up in livestreaming video. And we ask why, after all these years, integrated marketing communications isn't the norm. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast. #IPRMustKnow Twitter Engage brings Twitter analytics to the masses Twitter just made it a whole lot easier to track analytics like follows, @mentions, retweets, and video views, with the launch of Twitter Engage, a new iOS app. Real-time monitoring in your hand. The app launched on iOS in the US-only. You ca...
2016-07-1116 minInside PRInside PR 444Are you using the PESO - paid, earned, shared, owned - model of PR? Trying to understand why Google is introducing another new chat app? Trying to figure our how to use Apple's new Podcasts Connect portal. Or just trying to protect your PR company from defamation litigation arising from online activity? Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast. #IPRMustKnow Allo Google? In this week's #IPRMustKnow segment, we talk about Google's announcement of Allo and Duo. Allo is an intellig...
2016-06-0628 minInside PRInside PR 441: Marching to Facebook's tuneThis week, Gini Dietrich, Martin Waxman, and Joseph Thornley chat about more changes to Facebook and their impact on our news consumption and publishers. Oh, and we couldn't let Boaty McBoatface go by without comment. Martin tells us that Facebook is testing sections in its newsfeed - sports, entertainment, lifestyle, politics, etc. A good idea that will make Facebook a better browser experience for news. Gini wants us to be sure to note that Buzzfeed has demonstrated that Facebook Live Video can aggregate broadcast-size audiences. Over ten million people watched Buzzfeed staff wrap elastic bands around...
2016-05-0918 minInside PRInside PR 437: Twitter Takes Ten; Tips for Error-Free WritingTwitter turns ten. Four tips for good writing. And a legal decision that brings nothing good to anyone.
This week, on Inside PR 437, Gini Dietrich and Joseph Thornley fly without Martin Waxman. But we'll all be back again next week. So, please come back.
This week's first #IPRMustKnow: Twitter turns ten. It changed communications for Gini and Joe - and it's still as relevant for us as it's ever been. There's been a lot of talk about Twitter being in trouble. And while it may not be meeting the venture capitalists' expectations, it meets our expec...
2016-03-2924 minInside PRInside PR 435: Inside PR 435: Advertising Equivalencies. Pshaw!This week, Gini Dietrich and Martin Waxman fly without Joseph Thornley - who has gone missing. (Drat that day job.)
Martin leads off with a discussion of Jack Dorsey's attempt to shift perceptions in the ongoing conversation about the future of Twitter. Gini talks about the importance of managing crises by participating in conversations where they are already taking place. As Gini points out, many people resist change to the applications they know and are accustomed to using. That resistance will only be overcome with clear explanations and allowing people time to consider and try the new and chang...
2016-03-1422 minInside PRInside PR 434: Counselors AcademyGini Dietrich, Martin Waxman and Joseph Thornley take a look at PRSA's Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in the past. It is a unique opportunity for PR agency leaders to learn about the "business of the business." It's a networking place to find others who share the same business challenges that you do as a communications business leader. In fact, Martin, Gini and Joe first met at the Counsellors Academy annual conference in Phoenix. It's not too late to register for this...
2016-03-0717 minInside PRInside PR 431: Must-Have Apps for Communications Professionals in 2016What are the tools that you as a communications professional use every day in your work? The tools that you just couldn't live without?
This week on Inside PR, Martin Waxman, Gini Dietrich and I talk about the top apps and digital tools that we use and that we recommend should be in every communicator's toolbox.
First up: Evernote. An amazing app for taking notes, for organizing your ideas, for developing to do lists. It's an app that syncs across all your devices - desktop, your table, and your phone. Evernote has a range of plug ins...
2016-01-1122 minInside PRInside PR 423: Has Big Tech Become Too Powerful?We’re back after a brief end of summer hiatus and start off with this week's #IPRMustKnow segment.
Martin: Signal, Facebook's new app for FB and Instagram, gives journalists a set of tools to discover breaking news, curate visuals and stories and share them on various platforms.
Gini: Google and Twitter have teamed up to provide an open-source competitor to Facebook's Instant Articles, a place for publishers to display breaking news on mobile.
Joe – How do you spell Google Reader? Apple News. Joe gives an overview of the much-touted app. He likes the visua...
2015-09-2418 minInside PRInside PR 421: The Business of PodcastingThis week, on Inside PR 421, we introduce our first Inside PR Book Club #IPRBookClub, featuring The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We're not alone in the book club. Mark Blevis, co-author of Touch, and Kevin Anselmo from the FIR on Higher Education podcast weigh in with their thoughts on the book. On top of that, Donna Papacosta joins us to tell us who she and Steve were thinking of when they wrote the book and what they hope people will take away with them from reading it.
We also have our regular IPR Must Know #I...
2015-08-3020 minInside PRInside PR 418: The Book Club ComethJoseph Thornley here. On this week's Inside PR, Gini Dietrich, Martin Waxman and I talk about Gini's experiment reposting older content and some of the trends in blogging and publishing that it pointed to.
Also, this week, we launch the Inside PR Book Club #IPRBookClub. Each month, we will ask the Inside PR community to suggest a book that they would like to discuss with us. We'll name the book at the beginning of the month and then take two or three weeks to read it. As we do this, we'll invite our listeners to read the book...
2015-08-1021 minInside PRInside PR 414This week on Inside PR, Martin Waxman, Gini Dietrich and I give you three #IPRMustKnows plus we talk about
First, the #IPRMustKnows:
Meerkat introduces and embeddable player. Now you can put your streaming media on your own site.
Yeplive joins the streaming video field. And it lets you shoot your video in landscape mode, unlike Meerkat and Persicope which serve up your videos in portrait mode. You can get the Yep Live app in the iOS and Play stores.
Google "began remotely installing audio-snooping code that was capable of listening to users." The code supports Google's hotword feature...
2015-07-0720 minInside PRInside PR 410: Martin, You Complete MeYou want to make your point. So, which do you try to do? Appeal to your listeners emotions? Or hit them with cold, hard reason?
Martin Waxman and I have a wide ranging and maybe too personal discussion of that question on this week's Inside PR podcast. And in doing so, we may reveal a little too much about ourselves. But isn't that why we podcast in the first place? So that we can not just communicate our ideas, but communicate them as real people?
What got us off on this line of d...
2015-06-0414 minInside PRInside PR 408: Now we all are IrishOn this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three things:
Twitter's move of non-American account holders to Ireland;
LinkedIn as a content publishing platform; and
Buzzfeed’s bowing to advertisers’ demands to delete previously-published articles.
What do you think?
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we...
2015-04-2120 minInside PRInside PR 374: Scott Monty will not be forgottenThis week on Inside PR, Gini Dietrich and Martin Waxman talk about the implications of the European Court's right to be forgotten regime and Scott Monty's classy announcement that he has left his role as social media head for Ford.
In the past two weeks, requests by European citizens have flooded Google with requests to delete information about them from the search engine's results. Gini points out that the European Court's decision requiring that Google takedown information upon request does not sit well with Americans, who see this as undermining the right to free expression. Nevertheless, she advises...
2014-06-0510 minInside PRInside PR #166 - Wednesday, June 3, 2009Comments? Send us an email or an audio comment to
insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave
us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and David Jones discuss client/vendor relationships and Martin Waxman reports from sunny California.
00:26 Dave opens the show.
05:08 Dave starts a discussion stemming from a YouTube video he saw about client/vendor relationships posted on Dave Fleet's blog.
26:50 Terry introduces Martin's segment, recorded in Palm Springs, California at...
2009-06-0341 min