Shows
ACTIVATE Sessions#BONUS1 - Sasha Frieze - Bonus 1A special treat this week. An exclusive interview with Sasha Frieze about her new book: "The Chief Event Officer's Playbook". Hosted by Gleanin CEO, Tamar Beck.
2025-11-2541 minACTIVATE Sessions#AS22 – Liz Lathan – Episode 22A special episode of ACTIVATE Sessions to wrap up season one of the podcast for event marketers. Today, we're talking to Liz Lathan about everything AI in the world of event marketing.
2025-09-1514 minACTIVATE Sessions#AS21 – Abi Cannons – Episode 21Speaking with Abi Cannons, Senior Strategic Account Manager of Grip, about practical ways to generate more attendees.
2025-08-1512 minACTIVATE Sessions#AS20 – Hannah Elston – Episode 20Speaking with Hannah Elston, Marketing Manager of the Event Leaders Exchange (ELX), about practical ways to generate more attendees.
2025-07-1516 minACTIVATE Sessions#AS19 – Mel Labiran – Episode 19Speaking with Mel Labiran, Founder of Marketing Mel, about practical ways to generate more attendees.
2025-07-1519 minACTIVATE Sessions#AS18 – Gina Kay – Episode 18Speaking with Gina Kay, Marketing Manager of International Confex, about practical ways to generate more attendees.
2025-06-1517 minACTIVATE Sessions#AS17 – Adrien Rosier – Episode 17Speaking with Adrien Rosier, Founder of The Rose Production, about practical ways to generate more attendees.
2025-06-1512 minACTIVATE Sessions#AS17 – Helen Coetzee – Episode 17Speaking with Helen Coetzee, CEO of Marketing Pro Group (MPG), about practical ways to generate more attendees.
2025-05-1515 minACTIVATE Sessions#AS16 – Nicola Kastner – Episode 16Speaking with Nicola Kastner, CEO of Event Leaders Exchange, about practical ways to generate more attendees.
2025-05-1512 minACTIVATE Sessions#AS15 – Kellie Mayrides – Episode 15Speaking with Kellie Mayrides, Client Success Manager at Event Strategy Group, about practical ways to generate more attendees.
2025-04-1510 minACTIVATE Sessions#AS14 – Laura Davidson – Episode 14Speaking with Laura Davidson, CEO of Tag Digital, about practical ways to generate more attendees.
2025-04-1509 minACTIVATE Sessions#AS13 – Sophie Wright – Episode 13Speaking with Sophie Wright, Senior Marketing Manager of Raccoon Media Group, about practical ways to generate more attendees.
2025-03-1515 minACTIVATE Sessions#AS12 – Huong Nguyen – Episode 12Speaking with Huong Nguyen, CEO of Shiloh Event Management, about practical ways to generate more attendees.
2025-03-1511 min
Barefoot BusinessEvent Marketing, Audience Growth, and the Power of Advocacy with Tamar Beck Liz Lathan and Tamar Beck, CEO of Gleanin, talk about her journey from trade show organizer to tech entrepreneur. Tamar shares how Gleanin helps event marketers scale audience acquisition through advocacy and network effects, plus insights on the evolution of their Activate event and podcast. They discuss the challenges of being a non-technical founder, the role of AI in event marketing, and how building community drives success. Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
2025-02-2432 min
MICEstens digitalFoto-Marketing für Events: So nutzen Speaker:innen & Teilnehmende deine WerbebannerWie wäre es, wenn deine Speaker:innen, Aussteller:innen und Teilnehmenden aktiv Werbung für dein Event machen – ohne, dass du stundenlang Grafiken erstellen, Fotos sammeln oder Korrekturschleifen drehen musst? Klingt nach einem Traum? Dann ist diese Folge genau das Richtige für dich!Ich zeige dir, wie du mit LIVEDAB und SoSha automatisiertes Foto-Marketing betreibst, warum Canva und Gleanin oft zu umständlich sind und wie du deine Reichweite mit wenig Aufwand maximal steigerst.Erfahre:✅ Wie LIVEDAB & SoSha dein Event-Marketing vereinfachen✅ Warum personalisierte Werbebanner mehr Engagement bringen✅ Die größten Unterschiede z...
2025-02-2307 minACTIVATE Sessions#AS11 – Diana Mackenzie – Episode 11Speaking with Diana Mackenzie, Marketing and Events Consultant, about practical ways to generate more attendees.
2025-02-1518 minACTIVATE Sessions#AS10 – Liz Lathan – Episode 10Speaking with Liz Lathan, Co-Founder and CMO of The Community Factory, about practical ways to generate more attendees.
2025-02-1514 minACTIVATE Sessions#AS9 – Cat Kevern – Episode 9Speaking with Cat Kevern, Director of Electric Cat Productions, about practical ways to generate more attendees.
2025-01-1518 minACTIVATE Sessions#AS8 – Michelle Whitney – Episode 8Speaking with Michelle Whitney, Social Media Manager of Quartz Business Media, about practical ways to generate more attendees.
2025-01-1511 minACTIVATE Sessions#AS7 – Sam Lippman – Episode 7Speaking with Sam Lippman, President of Lippman Connects, about practical ways to generate more attendees.
2024-12-1514 minACTIVATE Sessions#AS6 – Molly Falco – Episode 6Speaking with Molly Falco, Product & Brand Marketing Consultant, about practical ways to generate more attendees.
2024-12-1521 minACTIVATE Sessions#AS5 – Liam Moroney – Episode 5Speaking with Liam Moroney, CEO of Storybook Marketing, about practical ways to generate more attendees.
2024-11-1507 minACTIVATE Sessions#AS4 – Stephanie Pennell – Episode 4Speaking with Stephanie Pennell, Founder at The Event Critic, about practical ways to generate more attendees.
2024-11-1511 minACTIVATE Sessions#AS3 – Marisa Cali – Episode 3Speaking with Marisa Cali, Event Producer at Be Present LLC, about practical ways to generate more attendees.
2024-11-1515 minACTIVATE Sessions#AS2 – Alison Church – Episode 2Speaking with Alison Church, CMO at EasyFairs, about practical ways to generate more attendees.
2024-11-1513 minACTIVATE Sessions#AS1 – Jonathan Kazarian – Episode 1Speaking with Jonathan Kazarian, CEO of Accelevents, about practical ways to generate more attendees.
2024-11-1512 min
The Neon LoungeS1.EP4: Tamar Beck on climbing the career ladder and the importance of diversity and inclusion in eventsDive deep into the dynamic realm of event marketing with our captivating guest, Tamar Beck, the visionary CEO and Co-Founder of Gleanin!
Embark on a journey as we uncover the innovative prowess of Gleanin's community marketing platform. Discover how it revolutionises event promotion, effortlessly transforming attendees into enthusiastic advocates!
Drawing from her extensive 15-year tenure as a portfolio director at Reed Exhibitions, Tamar offers invaluable insights and expertise on all things D&I, career progression, starting her own business and her role as Director at Women in Exhibitions.
2024-03-2144 min
The Events CastWhat was your top learning from 2023 and how it will impact your events in 2024The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result! Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Pete...
2023-12-1925 min
The Events CastHow to Supercharge Ticket Sales Through the Power of Your Speakers with Tamar BeckYour speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same as your target attendees. In this episode of The Events Cast Podcast, we speak with Tamar Beck, the CEO of Gleanin and a true expert in all things community marketing about how you can leverage your speakers' influence to increase ticket sales. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.the...
2023-07-1737 min
Event ExchangeGetting Speakers to Promote Your Event and Generate Word-Of-Mouth with Tamar Beck, CEO of GleaninEvery event relies heavily on marketing, be it an in-person, virtual, or hybrid event, from transmitting the idea and the need to attend to persuading attendees to invite their friends and colleagues to join.
The conventional method of ‘sending out invitations’ is no longer enough to maximise the publicity and promotion of an event. Event organisers can now leverage the help of event speakers and attendees to “get the word out”. However, it’s not that easy. How can event organisers convince speakers and attendees to promote the event?
Event Exchange invites Tamar Beck, CEO of Gleanin...
2022-07-2620 min
The Dan Assor Show #eventprofs"Community Marketing & Events" with Tamar Beck, CEO Gleanin #eventprofsThis week I spoke with Tamar Beck, CEO & co-founder Gleanin, “the Community Marketing platform for event marketers”.
The conversation includes;
Tamar’s journey from employee to business owner
Why treating marketing as simply visitor promotion is a missed opportunity
How marketing can help generate exhibition sales
Monetisation models for communities
Putting values above revenues
How the exhibition Industry can attract new talent
Industry diversity & inclusion
Which event professionals she would be happy to be stranded on a desert island with!
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk...
2022-07-2545 min
Hip Hop as Fine ArtSTONEWISEBeat composed by @AYEON
first draft, apologies for quality, computer is broken...
#STONEWISE
#HEARHERNOW
i’m on a marathon to infinity and beyond
till the dawn i yawn with the mornin sun
once upon a timeless rom dot com
what’s gone by has gone by
so bygones be gone
medicine crew comin thru to imbue unto you
ahpta mystic visions hidden within bringin the truth
a shamanistic clinic for cynical blues
wisdom in tune with mineral views
from the crown to the ground
from the root to the fruit
from the jungle to the Zoo
go from nude to a su...
2020-03-2502 min
Making a MarketerInfluencer Marketing - Providing Value or Overused Term?The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.
There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.
Our guests...
Rachel Stephan - @StephanRachel / Montreal, Canada
- S...
2019-02-211h 00