Shows
SEO for Ecommerce PodcastBrand Visibility in the Age of AI – With Connor DowlingIn this episode, we’re joined by Connor Dowling, SEO Manager at Tank.
We discussed how AI and large language models are changing the way brands show up in search.
Some of the key areas that dived into included:
• The shift from traditional search to AI-driven discovery
• Why brand trust and E-E-A-T matter more than ever
• How smaller e-commerce brands can compete through micro intent
• The importance of content quality, user signals, and About pages
• The long-term risks of ignoring branding in digital strategy
If you're rethinking your SEO approach...2025-07-2753 minSEO for Ecommerce PodcastEffective Content Strategy and the Future with AI - With Aline RossiIn this episode of SEO for eCommerce, we’re joined by Aline Rossi, SEO Manager at Hugo Boss, to explore what it really takes to scale SEO in a fast-moving ecommerce environment.
We dive into the role of SEO as a connector across departments, the impact of AI on content strategy, and why collaboration is key to building strategies that actually work.
Here’s what we cover:
• Why SEO can’t operate in a silo
• How to align SEO with marketing and brand campaigns
• Using internal knowledge to shape smarter strategies
• The risks of o...2025-06-091h 10SEO for Ecommerce PodcastGetting Product Variants Right for SEO and UX - With Nikki HalliwellProduct variants can make or break your ecommerce SEO.
In this episode, Nikki Halliwell joins us to unpack the complexities of product variants, from managing duplicate content to designing better mobile experiences.
We talk about the most common mistakes retailers make, how to structure variants for both search engines and users, and what tools can help as your store grows.
You’ll also hear:
When to separate or group product variants
How to avoid cannibalisation
Tips for multilingual and international stores
The role of AI in future-proofing your product setup
Whether yo...2025-06-0158 minSEO for Ecommerce PodcastData Tracking for eCommerce Success - With Chloe ChristineIn this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores.
We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Tag Manager effectively, along with the value of regular audits to maintain data integrity.
We also dive into
Identifying and fixing common tracking issues
Navigating data discrepancies across platforms
An...2025-05-151h 08SEO for Ecommerce PodcastWinning Ecommerce Content Strategy with Sara KavanaghHow do ecommerce brands build content that ranks, converts, and stays relevant in the age of AI?
In this episode, we’re joined by Sara Kavanagh from Candidsky. We dive into what it takes to create a high-impact content strategy for online stores, one that supports SEO, drives conversions, and prepares for the evolving search landscape.
We cover:
How to audit and prioritise content across product, category, and blog pages
Mapping content to search intent without overlap or cannibalisation
What makes buying guides and comparison pages stand out
...2025-05-051h 19SEO for Ecommerce PodcastHow to Optimise Product Pages - With Naomi Francis-ParkerIn this episode, we’re joined by Naomi Francis-Parker as we look at what really makes an e-commerce product page perform. From compelling content to smart UX choices, we dive into the strategies that can turn browsers into buyers.
We discuss why product imagery matters more than ever, how reviews shape purchasing decisions, and the role of internal linking in guiding users through the journey. Naomi shares how brands can strike the right balance between SEO and brand voice, why customer feedback should never be overlooked, and how teams can work together to drive real results.
...2025-04-081h 00SEO for Ecommerce PodcastGlobal Markets: International SEO With Natalia WitczykIn this episode of the SEO for Ecommerce Podcast, we dive into the complexities of International SEO with Natalia Witczyk, founder of Mosquita Digital, exploring what it takes to succeed in multiple markets.
We discuss:
✔️ How to determine if a business is ready for international expansion
✔️ The importance of market-specific keyword research and content localisation
✔️ Why hreflang tags matter and common technical pitfalls to avoid
✔️ The impact of domain strategy on global branding and SEO
✔️ Challenges in tracking and interpreting analytics across different regions
2025-03-3158 minSEO for Ecommerce PodcastBuilding an Effective SEO Strategy for E-commerce with Michael WitbooiIn this episode, we sit down with Michael Witbooi from SEO Sherpa to uncover the key elements of building a successful SEO strategy for e-commerce stores. We explore why understanding the customer journey is crucial and how to prioritise SEO tasks to maximise impact.
Michael shares insights on conducting thorough keyword research, striking the right balance between high-traffic and niche keywords, and integrating diverse content types to support SEO efforts. We also discuss how to minimise friction for a better user experience and why focusing on transactional keywords can drive e-commerce success.
The conversation covers...2025-03-091h 04SEO for Ecommerce PodcastEcommerce SEO: Optimising Category Pages with Liam QuirkEcommerce SEO: Optimising Category Pages with Liam Quirk
In this episode of the SEO for E-commerce Podcast, we sit down with Liam Quirk from Quirky Digital to dive into the crucial role of category pages in e-commerce SEO. We explore how to optimise these pages for both search engines and user experience, striking the right balance between SEO and brand identity.
Liam shares his insights on content creation, internal linking, and the role of visuals in keeping users engaged. We also break down why category pages should be treated as pillars of an e-commerce site...2025-02-2351 minSEO for Ecommerce PodcastMastering Content Clusters for SEO SuccessThe SEO for eCommerce Podcast explores strategies to help online stores grow through sustainable SEO, reducing reliance on paid ads.
In this episode, Flavio Amiel from Swat SEO joins the conversation. With 17 years of experience, Flavio began his career in journalism before transitioning into SEO, using his content expertise to build a successful network of travel guides. He later shifted focus to the eCommerce and SaaS industries, helping businesses strengthen their online presence.
The discussion centres on content clusters—how to organise them effectively, their impact on search rankings, and their role in building topical au...2025-02-1644 minSEO for Ecommerce PodcastUnderstanding Canonicals for Ecommerce Stores and Best PracticesIn this episode of the SEO for Ecommerce Podcast, I sit down with Luke Carthy to dive deep into the world of canonical tags. We explore their crucial role in consolidating URLs, managing duplicate content, and improving crawl efficiency for online stores.
Luke shares expert insights from his extensive SEO experience, offering practical strategies for both startups and established e-commerce brands. Whether you're new to SEO or a seasoned professional, you'll gain valuable knowledge on common pitfalls and best practices for implementing canonical tags effectively.
We also discuss the broader impact of canonical tags on...2025-02-101h 03SEO for Ecommerce PodcastHreflang Tags and Best Practices for Online StoresHreflang tags are essential for ensuring the right content reaches the right audience.
In this episode of SEO for Ecommerce Podcast, Andrew Cock-Starkey breaks down the role of hreflang tags in global SEO, common implementation mistakes, and best practices for maximising their impact.
We discuss how hreflang tags improve user experience, prevent duplicate content issues, and influence search rankings. Andrew also shares expert insights on auditing and validating hreflang tags, managing multilingual SEO strategies, and avoiding conflicts with canonical tags. Tune in for practical tips to enhance your international SEO strategy and boost your store’s...2025-02-0258 minSEO for Ecommerce PodcastSeasonal SEO: Strategies to Rank and Optimise Your Seasonal PagesIn this episode of the SEO for Ecommerce Podcast, I sit down with Sammy Thuillier to explore how to make the most of seasonal product pages in your e-commerce SEO strategy. We dive into why these pages are so important for driving high-intent traffic during key shopping periods and how you can plan, optimize, and maintain them effectively.
Sammy and I discuss the differences between evergreen and seasonal pages, common mistakes store owners make, and practical tips for keyword research, content creation, and internal linking. We also talk about using customer reviews to boost credibility...2025-01-2651 minSEO for Ecommerce PodcastPositioning Your Ecommerce Store for Success With SEO
In this episode of the SEO for Ecommerce Podcast, I sit down with Jack Salmon, founder of Search Flex, as he discusses the everyday challenges eCommerce store owners face when trying to grow their organic traffic. From struggling with low visibility on search engines to figuring out how to optimize product pages, this conversation is full of practical solutions and clear advice.
Jack shares step-by-step strategies to help you:
Optimize product and collection pages to attract more qualified traffic.
Conduct keyword research that matches what your customers are actually searching for.
Improve user experience so visitors...2025-01-1451 minSEO for Ecommerce PodcastEcommerce Website Migrations: SEO Best PracticesIn this episode of the SEO for Ecommerce Podcast, we get into the complexities of SEO migrations for online stores with seasoned SEO expert Daniel Foley Carter, founder of SEO Stack and SEO Audits IO. Whether you're planning a platform switch, redesign, or domain change, understanding how to preserve and enhance your organic traffic is crucial.
Daniel walks us through every stage of the migration process, sharing actionable strategies and insights to ensure a seamless transition. We cover key topics such as:
Understanding migration triggers: When and why an ecommerce site might consider migrating and the...2025-01-051h 04SEO for Ecommerce PodcastScaling Online Stores Through SEO: Best Practices for Every Growth StageIn this episode of the SEO for Ecommerce Podcast, Peter Rota joins us to share his insights on scaling online stores with SEO. From startups to established brands, Peter discusses the strategies and tactics that work best at different stages of growth. Learn how to prioritize your SEO efforts, optimize for sustainable traffic, and adapt to evolving business needs. Whether you're just starting out or looking to expand, this episode offers valuable guidance for scaling your store.
2024-12-1648 minSEO for Ecommerce PodcastKeyword Strategy & Product Page Optimisation: Tips for New and Established Online StoresIn this episode of the SEO for Ecommerce Podcast, Tom Gandhi shares his expertise on building an effective keyword strategy and optimizing product pages to drive traffic and conversions. He discusses how to select the best keywords, structure product and category pages, and address common challenges for both new and established stores. With clear insights and practical advice, this episode offers valuable guidance for improving your ecommerce site’s search performance.
2024-12-151h 00SEO for Ecommerce PodcastBuilding Traffic with On-Site Content: Strategies for E-commerce SuccessIn this episode of the SEO for Ecommerce Podcast, we sit down with Vladi Kriulin to explore how e-commerce brands can use on-site content to drive traffic and boost search rankings. From crafting engaging blog posts to optimizing product and category pages, we share actionable strategies for creating content that not only attracts visitors but also drives conversions. Tune in for practical tips and insights to help you build a successful content strategy for your online store.
2024-12-1551 minSEO for Ecommerce PodcastEcommerce SEO Audits and Best Practices for BusinessesIn this episode of the SEO for Ecommerce Podcast, we explore the transformative potential of a well-executed SEO audit and how it can elevate your online store's performance. SEO audits are more than just a checklist—they're a powerful tool for identifying hidden opportunities and fixing critical issues that may be holding your site back.
Join us as we break down the key components of an effective SEO audit, including how to uncover and resolve technical problems like broken links, slow page speeds, and crawl errors. We also dive into strategies for optimizing your product and category pa...2024-12-1553 min