Shows
Funnel RebootDeeper Clarity - Better Results, with Nilufer ErdebilEpisode 209 When it comes to initiatives humans undertake, we only need to look at a few to see how they can fail spectacularly. One example: The iconic Sydney Opera House came from a competition won by a young Danish Architect. The board who’d commissioned him to build it was told it would be completed by 1963, but things were so chaotic and so behind schedule, he had to be fired. It is truly a marvel of design, but it’s a posterchild for poor projects because it didn’t open until 1973. Another e...2024-11-0549 min
Funnel RebootThe Data Storyteller's Handbook, with Kat GreenbrookEpisode 208 People resist change. They only stop resisting when they’re convinced the change is needed. They’re only convinced change is needed when they grasp the truth. The best way to present them the truth is with data. You might think that what works on people is a dry statistical presentation of the data in all its Indisputable, inscrutable glory. Nope. Those avoiding change give themselves offramps by arguing about your data. History shows that to persuade people to take an action, it takes taking...2024-10-2049 min
Funnel RebootThe Smart Advertising Book, with Dan WhiteEpisode 207 Those of you who know me outside of this podcast, know that if I’m doing anything that involves advertising, whether it be in a classroom or a consulting setting, I think of ads as a complicated puzzle that is never fully solved. While it may not have a predictable outcome, there are a few key principles about it that are always true. I’ve picked up these lessons one at a time, either by studying competitors or through the brands that entrusted me to run their ads—sometimes through painful trial and error. The mo...2024-10-0447 min
Funnel RebootCausal Artificial Intelligence, with John ThompsonEpisode 206 There’s no denying that ChatGPT and other GenerativeAI’s do amazing things. Extrapolating how far they’ve come in 3 years, many can get carried away with thinking GenerativeAI will lead to machines reaching General and even Super Intelligence. We’re impressed by how clever they sound, and we’re tempted to believe that they’ll chew through problems just like the most expert humans do. But according to many AI experts, this isn’t what’s going to happen. The difference between what GenerativeAI can do and what humans can do is actually q...2024-09-1650 min
Funnel RebootMarketing more efficiently with AI, with Rich BrooksEpisode 205 Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He founded The Agents of Change a weekly podcast that has over 550 episodes. He is a nationally recognized speaker on using digital channels like search, social media and mobile for marketing to your audience. Rich also hosts the Agents of Change conference which takes place October 9th and 10th both virtually and in his hometown of Portland, Maine. Timestamps/Chapters 0:00:00 Intro 00:02:49 welcome Rich 00:08:56 using GPT to make text seo...2024-09-0251 min
Funnel RebootPresent Beyond Measure, with Lea PicaEpisode 204 Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time people meet, some visual tool guides the discussion - this practically essential object is a presentation, specifically a data presentation. But knowing what we know about our visual senses, creating something that’s tuned for people’s minds…as well as their hearts, takes combining neuroscience, storytelling, emotion, persuasion, design and effective communication. That’s a lot to know, but...2024-08-251h 02
Funnel RebootGreenlighting your marketing strategy with a winning deck, with Shea ColeEpisode 203: How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples: Abraham Lincoln's Gettysburg address: “We cannot dedicate. We cannot consecrate we cannot hallow this ground. The world will little note nor long. Remember what we say here, but it can never forget what they did here.” Suffragette leader Emmeline Pankhurst declared, “We are here not because we are law-breakers; we are here in our efforts to become law-makers.” Henry David Thoreau, in his book Walden, on...2024-08-1847 min
Funnel RebootPrompt Engineering, with Mike TaylorEpisode 202 One of the most famous western philosophers of all time is GWF Hegel. He influenced other thinkers like Karl Marx, Soren Kierkegaard and Jean-Paul Sartre. He lectured at the universities of Jena, heidelberg and from 1818 until 1831, at Berlin. As a matter of fact, his lectures there drew students from all over campus, to the point that the belltower at the University would sound its bell to announce the start of Hegel’s lectures People may have flocked to hear him, but that doesn’t mean they understood Hegel. One student who went on to writ...2024-08-1159 min
Funnel RebootThe Content Entrepreneur, with Joe PulizziEpisode 201: While our guest wasn't the one who invented content marketing, by founding the Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown marketers how to make their marketing better by building a media presence that directly connects them to their audience. These days, Joe is saying this model applies to a much wider populace. He's showing how individuals can make a go of having businesses that are 100% content-based. He's urging these people, formerly known as the audience, to go make their own audience. He calls this type of person a c...2024-08-0547 min
Funnel RebootGuest InsightsEpisode 200 Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consistently emerge, echoed by guests from the very beginning of the podcast to just yesterday. The cost of ignoring these insights is so high that they bear repeating. Tune in to our latest episode where I share six aspects of marketing that I didn't know when I first started this podcast. Please listen in on these valuable pieces of wisdom. Links t...2024-07-0624 min
Funnel RebootThe AI Playbook, with Eric SiegelEpisode 199 Today’s topic is AI and ML, and though you may think this doesn’t concern marketing, we need to acknowledge how it’ll shift things. Up to now, marketing was done on the premise that for a given audience shown a message, some average percentage, would act on it. With AI, we’re now able to look at individual audience members and predict how each of them would act upon a message, and at the opportune moment we could have the message show up to each one of them. Goodbye analyzing what happened with crud...2024-06-0856 min
Funnel RebootEcosystem-Led Growth, with Robert MooreEpisode 198 A pretty widely held view in the world of B2B products is that sales has gotten harder, not easier. It’s not that buyers aren’t buying. By definition, buying is something they do. But in the example of software, some sales reps won’t even know they were being evaluated, let alone passed up for a rival’s product. Only the winning vendor knows that that account uses them for that specific function in their technology stack. All other companies are in the dark. But are they really? Another way to look at...2024-05-3055 min
Funnel RebootPartnering on Customer Acquisition, with John WrightEpisode 197 Today, we are going to talk about how those of us who sell things find new buyers once we’ve exhausted our own audiences. We involve partners, and we can do this in a few ways. These partners may have high-traffic sites or be social media influencers. We are trying to use someone else's channel to reach their audience, hoping they will buy from us. Alternatively, we might be the ones who are influential or have a large audience that brands want to reach, so they pay us to be their marketing channel. The na...2024-05-2343 min
Funnel RebootMastering Video Ads on Social, with Nikki LindgrenEpisode 196 There’s something we take for granted these days, something that wasn’t even possible a short while ago. Let’s go back to 2008, to the first iPhone, the 3G. What you could send & receive with one, if you could afford the data plan, was restricted to voice, text & small images. That’s because at the time, the cellular networks could transmit at around a third of a Megabyte per second, which went up to 2Mb/second when 3G was fully available. Then LTE/4G started becoming available in North America, reaching 97 percent by 2013. With thos...2024-05-1536 min
Funnel RebootAnalytics - in-house or outsource? with Luke KomiskeyEpisode 195 We all want our organization’s decisions to be driven by the numbers. Who wouldn’t want to have at their fingertips analytics that accurately show which course of action will be best. But doing this takes analysts, and that doesn’t mean hiring them, it means managing them to function well. It means creating processes for them, Outfitting them with technology. Giving them budgets.It's hard pulling this off in a small or mid-sized organization, and even leaders of large organizations must exercise care when creating this. But there’s no set-in-ston...2024-05-0850 min
Funnel RebootBuilding insights with Adobe Analytics, featuring Jenn KunzEpisode 194 There’s more than one way to skin a cat. Being honest, doing something differently is often neither better or worse, it’s just different. - Playing Music with an acoustic vs electric guitar - Writing with a pen on paper vs a computer. And continuing on that theme, it could be a Mac or a PC - Programming can be done in various languages - Films can be made with a variety of filming equipment, anything from an iPhone up to an IMAX ALEXA 65mm This...2024-05-0143 min
Funnel RebootHow your site's health impacts marketing, with Rob VilleneuveEpisode 193 Those of us in the digital economy think a lot about growing our business, but we don’t think as much about the tech that enables customers to interact with our business. When our sites don’t run smoothly or aren’t available, our customers suffer and it stops working as our sales and marketing engine. Terms for these episodes: the site crashed or it croaked, give us a perception that sites are either alive and well or completely dead, when its health really resembles our own human health. Meaning, a website can give off warning signs t...2024-04-2453 min
Funnel RebootDelivering Data Analytics, with Nicholas KellyWe've all heard of 1970's Apollo 13 mission that was supposed to send a 3-man crew to the moon, but once NASA became aware of an on-board explosion, it became all about rescuing the crew. Ron Howard's 1995 movie gives a glimpse of how mission control staff in Houston reacted to information about the explosion. When an alarm on the command module flashed, signaling a power drop, Flight Director Gene Kranz (portrayed by Ed Harris) turned to the mission controller in charge of emergencies and said "is this an instrumentation problem, or are we looking at real po...2024-04-0359 min
Funnel RebootRevealing visitor behaviour through tags, with Ricardo CristofoliniMy sister-in-law Janice works at the forefront of Medical Sonography. You may know it by the name Ultrasound, where non-invasive sound waves are sent into the body, which bounce off tissue and get displayed on a monitor. It has the ability to evaluate anatomy in an increasingly wide range of structures such as abdominal organs, the heart, vasculature and muscles in patients of all ages as well as the most commonly known purpose of obstetrical ultrasound. In the past 35 years, ultrasound has changed from a tool that was used solely by Radiology and has now expanded into...2024-03-2749 min
Funnel RebootEveryday use of Google Analytics, with Dana DiTomasoEpisode 188 Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought her expertise in increasing website traffic, propelling her into the world of Search Engine Optimization (SEO). By 2012, Dana became an active participant in the SEO community, sharing insights on technical and local SEO topics. Dana, having typed her first line of code in 1982, consistently demonstrated an entrepreneurial spirit and started delivering talks and presentations since 1998. Recognizing the potential of digital-first marketing, she founded three businesses...2024-03-2054 min
Funnel RebootHigh Impact Content Marketing, with Purna VirjiIn numerous companies, the approach to content strategy appears to be nonexistent, marked by haphazard content creation and dissemination. A notable absence of a cohesive plan to align content with overarching marketing objectives is evident, leading to a disjointed and less effective approach. In light of these challenges, it becomes imperative for companies to recognize the critical significance of implementing a robust content strategy. The upcoming discussion will delve into a methodology that not only addresses these shortcomings but also promises to elevate content creation to a level where flawlessness becomes a tangible outcome. As we navigate through the...2024-03-1347 min
Funnel RebootSuccessful Change, with Susan OdleIncreasingly, many Marketing teams have been forced to transform their own teams, or the Business as a whole has had to start transforming itself. But no matter how technically sophisticated they are, no matter how many consultants they have or how many Project management meetings they hold, most companies struggle through these transformations. At best, when transformations succeed, they leave heart-ache and sore feelings Most of them revert to the status quo they tried so hard to shake. Those leading the initiative end up demoralized, marginalized or downsized. People who say they can ma...2024-03-0754 min
Funnel RebootHosting Events that Generate Leads, with Michael TuckerOne thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases. Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan. My guest, Michael Tucker, has refined a program that develops virtual events for clients, and over the past 3 years it has accelerated post-event prospect discussions and sales success. Graduating from Campbellsville University in Kentucky, he now calls Florida home Chapters/Timestamps: 0:00:00 In...2024-02-2855 min
Funnel RebootProphecies and Pleas of an Advertising Man, with Myles YoungerYou could say that the marketing field is going through exciting times right now. But you shouldn’t say that everything’s rosy. Here are examples of issues we’re grappling with: The use of SaaS by Marketing may have freed us from being chained to the IT department, but after 25 years of binge buying all these point solutions, we’re saddled with loads of Technical debt, and the order to repatriate customer data from all these servers. CMOs are tasked so much with explaining technology out there, much of their time is used up by the C...2024-02-211h 02
Funnel RebootDiverse Data Tracking Methods, with Adam GrecoEpisode 183 As a Disclaimer, note that there’s no sponsor or affiliate relationship with the vendor interviewed here. They're simply on the show to give their perspective on our topic. As trite as it sounds, the way that we look at the world affects our understanding of it. Let me tell you about a time I noticed this. When I was a kid, I would go to school, walk into my classroom, and see my teacher there. She was such a constant there, I imagined that she never left the classroom, she was a fixture of...2024-02-1457 min
Funnel RebootVoice Marketing, with Susan WestwaterToday's episode looks at how pervasive voice technology is, and how marketers can make better use of it. After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and business strategy. Susan is coauthor of Voice Strategy: Creating Useful and Usable Voice Experiences. Recently, she co-authored the book “Voice Marketing” Chapters & Timestamps 0:00 Intro 2:30 About Voice marketing 27:15 PSA 28:00 Susan’s process for enabling voice technology in your ma...2024-02-071h 01
Funnel RebootData For All, with John ThompsonWhen a person interacts with their device or goes online, who owns their data? Today’s guest says they do, and marketers should be paying them for the privilege. Right now, you might think this person wears hats made out of tinfoil. It may surprise you to learn they are the Global Head of AI at (EY) Ernst & Young, having also been an analytics executive at Gartner and CSL Behring and graduating from DePaul with an MBA. John Thompson has written four books. I found out about him through his 2020 book Building Analytics Teams, which led to him...2024-01-3145 min
Funnel RebootPrivacy and data governance, with Siobhan Solberg If you go to Wikipedia and type Zero-sum game, it’ll describe it as “a situation that involves two sides, where the result is an advantage for one side and an equivalent loss for the other. In other words, player one's gain is equivalent to player two's loss, with the result that the net improvement in benefit of the game is zero” Many think that’s how privacy regulations are affecting marketing. Anytime client privacy is upheld it’s at our expense. We’re losing; they’re winning. Zero-sum game. ...2024-01-2540 min
Funnel RebootHello $Firstname, with Rasmus Houlind ‘1 to 1 Marketing,’ sounds wonderful. Don Peppers & Martha Rogers wrote a series of books in the 1990s called this. We have thrown all kinds of technology, content, and persona construction at it over the last 25 years. But it still eludes us. Architecting communications that converses with each person, at their own point in a conversation with our brand is hard. Is it marketing’s job to actually have 1:1 conversations? And with what’s at stake if we screw up personalization, can we implement or maintain it without losing our jobs? Today’s guest is here to help answer that. Si...2024-01-251h 01
Funnel RebootBecoming a Privacy-Centric Organization, with Lucas LongEpisode 179 This is the second of two shows on doing data-driven marketing, in a way that respects user privacy. No matter how much we crave, there will be fewer ways to capture it. At time of recording, Google says Chrome will stop supporting 3rd party cookies in 2024. Our choice should not be to switch to other forms of tracking, but whether we’ll go into this privacy-centric era voluntarily, or out of necessity. Having less data on our customers may sound like it’s bad for business, but a recent book argues that it’s actual...2024-01-2551 min
Funnel RebootBye KPI. Hello Full-funnel dashboard, with Jacob VargheseToday’s talk is with a technology vendor, as a Disclaimer, please note that there’s no sponsor or affiliate relationship here. They're simply on the show to give their perspective on our topic. Today we’re going to talk about leveling up beyond KPIs to data that visualizes our full-funnel. Comedian George Carlin knew how complicated things get with marketing technology. Or, you can imagine that when you hear him talk about stuff. This is the feeling we can get watching our Marketing technology evolve before our eyes. As our software tools grow, so does th...2024-01-1048 min
Funnel RebootVisualizations that inspire action, with Lee Feinberg If your job involves numbers, you likely spend time graphically plotting it. Whether it’s for analyzing or presenting, we usually toss our datasets into our visualization tool (mainly because it takes one button click) and start visualizing it. The problem here is that we’re making content before knowing our intent, we’re making the software master over us instead of being its master. Today’s guest says the visualizations that come from this won’t be intelligible, won’t make them motivated to act and won’t yield good decisions. However, he does passiona...2024-01-041h 01
Funnel RebootMust-reads for business in an all-digital worldThere were a lot of books covered on the podcast in 2023 - 44% of this year’s shows were with book authors. Combined with previous years’ book episodes, we have reached the 60-book mark on this podcast - you can sift through them all on our site by clicking on the “books” category on the right-hand menu. But I’ve had the chance to read books outside of these, and found even more I’d like to feature. I’m not saying all all biz books that come out are good. To be honest - a decent portion of them aren’t g...2023-12-2950 min
Funnel RebootMaking sites that keep pace with customers’ needs, with Josh GarellekThere are websites and then there are websites. Some give User Experience short shrift, slapping together generic templates that look pretty... generic. Others use experts to make interfaces that are optimized for mobile and PC environments, and anticipate what users want and present their content in engaging ways. Some with so little security, they’re susceptible to cyber threats. Others invest heavily in cybersecurity - protecting not only themselves, but visitors as well. Some sites have clung to technology that’s become atrophied and prone to crashing. Others are kept up to date, and ar...2023-12-271h 05
Funnel RebootGA4 and The Future of Data, with Jason HackenberryToday, we’re talking about the future of data with Google Analytics 4. It’s been about 6 months since we all had Universal Analytics. It’s good to talk to others who use GA4 to do their jobs, to compare notes. Although GA4 is here to stay, it still has gaps that need bridging. That’s why I spoke with Jason Hackenberry, Head of Partnerships from web development agency Arctic Leaf. Prior to Arctic Leaf, he held Digital Marketing and operations roles at Weatherby and Save Khaki United, along with roles in Merchandising. What you’ll hear...2023-12-1348 min
Funnel RebootGetting Good at Google Analytics, with Jill QuickGA4 is now our de facto analytics tool. Regardless of how familiar we were with the previous tool, GA4 is here to stay so we may as well get good at using it. I’ve got just the person to make the transition relatively painless for us. Our guest’s love for analytics was a happy accident after she worked in a company where the sales director was making a move to take my budget and remove people from my department to fund new sales people. The work we were doing was having an impact, and she...2023-12-0656 min
Funnel RebootBuilding AI out of Data, with Yash GadAI won’t end up being one thing, it will be present in many little applications - hopefully that will help us in our marketing. But what kind of AIs do we want? Are we looking at the ingredients that go into them? Those are the kinds of questions innovations our guest considers as he makes AI models for healthcare and the retail marketing sectors. Yash Gad is a data scientist, education advocate, and foodie. Founder and CEO of RingerSciences and Chief Data Scientist of Next Practices Group. He earned his PhD from University of Ill...2023-11-2953 min
Funnel RebootMedia Mix Modeling, with Jim Gianoglio Whenever your marketing is being assessed by an analyst, they will use one of two approaches. The first is called Multi-touch attribution, which takes a customer who’s made a purchase decision, then puts weights on the touchpoints they had on various channels (Google calls their model ‘Data-driven attribution”) on the way to that point, to say which touchpoints were most influential. The other approach they may use is Media Mix Modeling. From what previous podcast guest Kevin Hartman told me about MMM, it’s a ‘tremendous undertaking.’ It involves collec...2023-11-2253 min
Funnel RebootYour data is f____ed, with Mark MckenzieYou did everything just the way you were told. You took the tags the free tools gave you and installed them on your site, you configured platforms and poured over their reports, you connected the systems and even hired developers to hook everything up to a database. And yet, you have little value to show for all the work you’ve put into your company’s analytics You feel the analytics platforms are backing away from their responsibility to streamline all this. Instead, the answer from the largest of the bunch, Google, is they’ll hold ont...2023-11-1657 min
Funnel RebootMarketing Memetics, with Mike TaylorMemes act as our collective memory’s transportation system. The instant they are seen or heard, our minds hop to whatever emotion the meme conveys. The use of this brain-hack is as scary as it is impressive. Memes rarely come to us via broadcast media. Instead, they spread organically online. Most of the original uses for these have faded, while the internet has collectively assigned them new meanings. Our guest was so interested in memes that he came out with a book in 2023 called Marketing Memetics to explain all that marketers must consider when using them...2023-11-111h 04
Funnel RebootForget the Funnel, with Georgiana LaudiA trend that’s currently having its day in the sun is Product-Led Growth. According to our guest, it’s a fine model, but our companies need growth that’s based on a more foundational element - advocating for Customer-Led Growth. CLG begins with creating organization-wide understanding around what experience is most appropriate for the company's best customers. Value to customers is then delivered — whenever, wherever, and however they need it — throughout their relationship with the company. Our guest pioneered customer experience mapping while she was leading marketing for the Vancouver-based SaaS company Unbounce. She has...2023-11-0149 min
The Revenue Cafe#96 - You Need to Give Google All Your Marketing Data (Part2) - with Glenn SchmelzleOn this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Glenn Schmelzle, the founder of Marketing What’s New and the host of the Funnel Reboot Podcast.Glenn argues that marketing should own the cost of acquiring customers and be able to influence it. By controlling customer acquisition costs and making them a smaller portion of revenue, marketing can increase profitability and become the hero of the story. By feeding information from various platforms into Google Analytics Four, marketers can inform Google Ads and improve targeting without compromising personal data.You ca...2023-07-0508 min
The Cash Rich Exit PodcastEP272 Harnessing artificial intelligence (AI) and content marketing for profitabilityWelcome back to “I’m a Millionaire! So, now what?” with me, your host, Colleen O'Connell-Campbell. Today, I am excited to bring you my guest Susan Diaz, Founder and CEO of c+p digital. A content marketer and community builder, Susan is the author of “UNboring: take your content marketing from blah to brilliant”. She is currently in the process of defining the category of ‘AI agencies’ for founder-led brands. 🔍 This episode is the 3rd in my trio of conversations on remarkable marketing moves in a recession. The first was with Glenn Schmelzle, the Chief Data Analyst at th...2023-07-0433 min
The Revenue Cafe#95 - You Need to Give Google All Your Marketing Data (Part1) - with Glenn SchmelzleOn this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Glenn Schmelzle, the founder of Marketing What’s New and the host of the Funnel Reboot Podcast.Glenn argues that marketing should own the cost of acquiring customers and be able to influence it. By controlling customer acquisition costs and making them a smaller portion of revenue, marketing can increase profitability and become the hero of the story. By feeding information from various platforms into Google Analytics Four, marketers can inform Google Ads and improve targeting without compromising personal data. HIG...2023-07-0307 min
Drinking With FreelancersDrinking With Freelancers, Ep. 6: Glenn SchmelzleGlenn Schmelzle is one of the finest examples of a tactically-minded marketer I know of. He's the one you always want on your team when you need to answer the question: will this generate leads?
Glenn is the founder and owner of the marketing funnel specialist agency, Marketing What's New. On this episode we drink a lot of tea and talk about his story in marketing and how marketing itself has changed from the late 90s until now. We also talk about how to find the clients for you, and how to best go...2023-06-2251 min
Revenue Growth PodcastGlenn Schmelzle - The AI Advantage: Boosting Your Top Line with Generative Tech Insights fWhat’s the secret to boosting your revenue through AI? Tune in as we dive into this fascinating topic with our guest for the day, Glenn Schmelzle, who carries with him a refreshing wave of optimism. In this intellectually stimulating conversation, Glenn and I navigate through the myriad avenues in which cutting-edge generative AI technologies, demonstrated in ChatGPT, could be harnessed to supercharge your sales and marketing game. Don’t miss this chance to catch a glimpse of how AI can be your ally in revenue growth.Glenn Schmelzle (pronounced Sh-Melt-Slee) is a multifaceted individual – a marketing maven...2023-06-1430 min
The Hard Corps Marketing ShowDiving Into GA4 - Glenn Schmelzle - Hard Corps Marketing Show - Episode #335Our guest is a lifelong marketer and a passionate data geek, with an impressive record of hosting over 115 captivating podcast episodes on Funnel Reboot, spanning the last four years. Today, we are thrilled to have the privilege of speaking with none other than Glenn Schmelzle, the Founder and Chief Data Analyst at Marketing What's New. Brace yourselves as he dives deep into the fascinating realms of driving business revenue with Google Analytics 4 and how artificial intelligence has proven to be dependable predictions! Busted Myths:Google Analytics 4 is simply an upgrade to the older Universal An...2023-06-0151 minThe Cash Rich Exit PodcastEP269 Decoding the impact of data on modern marketingWelcome back to 🎙💫“I’m a Millionaire! So Now What?”💫🎙 This week, we delve into the world of marketing data with Glenn Schmelzle, the founder and Chief Data Analyst at the Marketing What’s New agency. In this conversation, Glenn sheds light on: 📈 Understanding the art of marketing and creating a value exchange at scale. 💸 Discerning the intertwining relationship between marketing and sales in generating revenue. 🌐 Exploring the cost of acquiring clients and the evolution of e-commerce and subscription-based businesses in the digital age. 📊 Analyzing the power and potential misuse of...2023-05-2333 min
Believe you can because you can!Glenn Schmelzle: How to consolidate Google Analytics 4 and marketing data (#440)Welcome to Unmiss: a podcast about consolidating Google Analytics 4 and marketing data. Our guest today is Glenn Schmelzle, a digital marketing expert. Today Glenn will be discussing: How to interpret the data from Google Analytics 4 and marketing data Tips for consolidating these data sources Trends in data consolidation Valuable insights into how to…
2023-02-1943 min
Funnel RebootEvolving Social Tools, with Darryl Praill Darryl Praill is the CMO at Agorapulse where he leads a global team of 40. Prior to that, he held executive roles with companies like SAP, IBM, Kinaxis, Airbus and VanillaSoft. He has consulted for AC Nielsen, Salesforce.com, UBM and Tweed. He is also a speaker at keynotes and on podcasts (which at last count runs into the hundreds). You become convinced after hearing Darryl, he has a commanding grasp of how the social media game is played. He got onto social platforms earlier than anyone I know. He was posting audio & video c...2022-12-0839 min
Creating The Greatest ShowExpectations For Interviewing Authors - Glenn Schmelzle - Creating The Greatest Show - Episode # 014Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4 years. Glenn Schmelzle is the Host of the Funnel Reboot podcast and Founder & Chief Data Analyst at Marketing What’s New. Glenn sheds light on why authors make great guests for new podcasters, how to approach podcast guest outreach, and how to create interview questions from your guest’s book. Takeaways:Starti...2022-11-1757 min
Funnel RebootData First Marketing, with Janet Driscoll Miller If you've listened to this show, you know that I believe we can base all the marketing decisions we make on data. Janet Driscoll-Miller brings over twenty years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including Digital Summit, SMX Advanced, MarketingProfs B2B and Pubcon. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University. In 2020, she co-authored Data-First Marketing...2022-07-2741 min
LinkedIn Ads ShowLinkedIn Ads Efficiency vs Volume - Can You Have Both? | The LinkedIn Ads ShowShow Resources Here were the resources we covered in the episode: Cost Cap Bidding Targeting Strategies Key to Efficient Scale Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript With LinkedIn Ads, you can either increase efficiency or volume. But wait, can you have both? Here's a strategy you'll need to know about on this week's episode of the LinkedIn Ads Show. Welcome to...2022-06-0214 min
Content Marketing, Engineered Podcast | TREW MarketingEvolve Your Google Adwords Strategy with Glenn Schmelzle The Google Adwords platform has grown tremendously in sophistication. Are you keeping up? Glenn Schmelzle, Founder and VP of Lead Generation for Marketing What's New, is laser focused on helping B2B companies get the most out of Google Adwords. He sees marketers make the same mistakes over and over, and one of those is a lack of focus on content. By not creating quality content both in your ad itself and on your website, even the most thoughtful execution of an Adwords campaign will fall flat. He also encourages marketers to plan their content along the fun...2022-03-1036 min
Funnel RebootTools for wrangling marketing data, with JD PraterWhat needs to be done with marketing data to make it usable?. Essentially, it must be taken from its original source, formatted cleanly, and put into your database to be analyzed. This is handled by a process called ETL, Extract, Transform & Load. This process was done manually in olden days, but AI is now facilitating this task to be almost entirely done by technology. Our guest can help us get familiar with how this works because he approaches it more from a marketer's perspective than a technical one. JD Prater has a background in the wor...2021-11-0153 min
Marketing O'Clock - Digital Marketing NewsFilling The Funnel(s): A Conversation on Marketing To The Different Funnel StagesThis week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to each stage. From messaging, offers, intent and networks - we break down best practices and how to success in a full-funnel approach.
With us on today's show are:
Glenn Schmelzle, founder pf Marketing What's New, host of the "Funnel Reboot Show" https://marketingwhatsnew.com/
Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing...2021-03-0155 min
Funnel RebootRole of UX in a site’s marketing effectivenessIn this episode, I talked with Farhad Khan, an Ottawa-based expert on UX. He started out working as a software engineer for high tech companies and then formed a Web development agency called Grype Solutions in 2009. Listen for his description of how design impacts a site’s marketing effectiveness, what jobs your website has, using your analytics tool to see how visitors flow through your site, making each page on your site interesting, and where sites are going when it comes to personalization. For complete Show Notes, go to: http://leadgeneering.com/episode-16-role-of-ux-in-a-sites-marketing-effectiveness/2019-11-0735 minFunnel RebootAd Fraud and what you can do about itThis episode looks at the impact of fraudulent traffic on digital marketing. We’ll talk about how big a problem it is for publishers, ad platforms and advertisers. We will step through what advertisers can do to make their campaigns less vulnerable to attacks by fraudsters, and give thoughts on how to give your non-marketing colleagues reasons why it’s still good business to advertise, in spite of problems with ad fraud. For complete Show Notes, go to: http://leadgeneering.com/episode-15-ad-fraud-and-what-you-can-do-about-it/2019-10-2223 minFunnel RebootThe Role of Content throughout the funnelThis episode takes us through the case of a company that seized the chance to market their product using content, tailored to each buyer’s vertical and funnel stage. Hear how they: Implemented the email communications and marketing content into their Marketing Automation tool. What kind of marketing resources they needed to build and maintain the platform How to customize content for different audiences, without making too much work for yourself How to present dashboard data such that management understands how you use the budget to create content and what business-related numbers that influence. For comp...2019-10-1029 minFunnel RebootSeason 2 Teaser2019-09-1101 minFunnel RebootHow Content Experience Makes the Whole Funnel WorkThis is the fifth in our five-part series on Making the Whole Funnel Work. An experience is created with the content you write; but content alone does not an experience make. You can’t just throw together a collection of words and expect it to do anything. Here I talk with a web copy expert on how to craft content that provides a positive experience for the user. In my interview with James Taylor of Samurai Marketing, you’ll hear the 12 steps he follows for creating content that measurably improves the number of users who engage and become leads. 2019-07-2530 minFunnel RebootHow Traffic Makes the Whole Funnel WorkThis is the fourth in our five-part series on Making the Whole Funnel Work. In this episode, we talk about traffic; not the automotive type but the web visitor type. This solocast talks about all the ways web analytics tools classify traffic to your site. Then I focus on four of those channels that you can affect for getting more traffic to your site. For complete Show Notes, go to: http://leadgeneering.com/episode-12-how-traffic-make-the-whole-funnel-work/ 2019-07-0526 minFunnel RebootHow Conversions Make the Whole Funnel WorkIn this episode, we look at both sides of a website interaction. We discuss how visitors progress through a website and how marketers make conversion offers for the visitors to complete. Marketers make a critical choice when deciding the conversion actions they use, so we go through the most common actions used on leading-edge websites. Listen in for answers to these topics: Why do we have conversions? How to optimize your conversions How to choose what call-to-action to put on your webpage How to effectively use chatbots, contact form, call buttons, questionnaires, etc For all the links...2019-06-1921 minFunnel RebootHow a Tracking Infrastructure Makes the Whole Funnel WorkThis episode covers what needs to be in place to know everything about people's interactions with your website. We talk about how to track conversions in your analytics, how to add Tags, run A/B testing and more. For all the links and the reboot mentioned in this episode, go to: http://leadgeneering.com/episode-10-how-a-tracking-infrastructure-makes-the-whole-funnel-work 2019-04-0921 minFunnel RebootHow Dashboards Make the Whole Funnel WorkThis episode walks through a 7-step process for building a marketing dashboard: Interview stakeholders Review Technology Select KPIs Group requirements Select Charts Prototyping/Wireframing Launch For the People, Ideas and Products mentioned in this episode, visit the shownotes at http://FunnelReboot.com 2019-02-0325 minFunnel Reboot2018's Top Changes in Paid Search MarketingIn this episode, three PPC Professionals reviewed the long list of features that PPC platforms made in 2018 and cut it down to a handful that are having the largest impact on B2B companies. Hear what we think are the best and worst changes made this past year, and what advertisers should to in reaction to them. Check out the shownotes or signup to receive them by email at funnelreboot.com To get future episodes, please subscribe at Apple podcasts. Follow us on Twitter @funnelreboot2018-12-1339 minFunnel RebootIntegrating CRM and Marketing Automation into your FunnelDoes your company use technology like Marketing Automation and CRM? Is your marketing program supported by applications by the likes of Oracle, Adobe and Salesforce? More and more Marketing departments are integrating them into their technology stack. Listen to this interview with a Marketer named Ed Goffin at Pleora Technologies to hear a real company’s experience with this automation. For all the links mentioned in this episode, go to: funnelreboot.com2018-12-0544 min
Funnel RebootTop Paid Search Updates of the YearPanelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle Updates made by Paid Search platforms that we cover: Custom Intent Audiences AI Attribution models Review & Promotion extensions Ad variations Modeling conversions via GCLID IF function in Ads Account Health score AdWords Experience UI Cross-device remarketing Nearly Exact Exact Match Youtube ad restrictions GSP stops reading emails AdWords + Google Optimize For all the links and the reboot mentioned in this episode, go to: http://leadgeneering.com/top-paid-search-updates-year2018-11-0231 minFunnel RebootDealing with how work's changed with digitalThis episode covers the way we work in digital. As the pace of work has sped up, we're using more agile methods to plan our resources. As automation and artificial intelligence enter, we're deciding how it gets used in our marketing stack. We are also figuring out how our organizational culture fits with this, so everyone can focus on a funnel that efficiently converts visitors into buyers. For all the links and the reboot mentioned in this episode, go to: http://leadgeneering.com/dealing-with-how-work-changed-with-digital/2018-05-0830 minFunnel RebootDealing with how digital is measuredThis episode is about how digital has changed how we measure marketing. We'll cover the explosion of data brought by the Internet. We’ll look at how to clean and filter data so only the right kind is used for analysis. We'll talk about tools for analyzing and reporting data, for sharing data with core areas of our business, and also for insights we ourselves get out of it. Finally, we'll see how more leads can be generated by analyzing how buyers respond to our content.2018-05-0816 minFunnel RebootDealing with Digital ConversationsOne of the ways that digital has changed marketing is in how buyers converse with sellers. The experiences we deliver actually facilitate a conversation where they buyer talks him or herself into either buying or engaging with sales.2018-05-0416 min
Agency Connexion PodcastACP042: Glenn Schmelzle talks about the taboo topics of online marketingGlenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technol...2018-01-2800 minAgency Connexion PodcastACP041: Glenn Schmelzle talks about growth of digital agencyGlenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technol...2018-01-2700 minAgency Connexion PodcastACP040: Glenn Schmelzle from Marketing What’s New talks about fun in client relationshipsGlenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technol...2018-01-2600 minAgency Connexion PodcastACP039: Glenn Schmelzle from Marketing What’s New talks about differentiators.Glenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technol...2018-01-2500 minAgency Connexion PodcastACP038: Glenn Schmelzle, Founder of Marketing What’s New, Talks About Hump Day HasslesGlenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technol...2018-01-2400 minAgency Connexion PodcastACP037: Glenn Schmelzle Clients TuesdayGlenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to tech...2018-01-2300 minAgency Connexion PodcastACP036: Glenn Schmelzle Money MondayGlenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to tech...2018-01-2200 minFunnel RebootDealing with Digital Channels2017-08-1620 min
Digital Marketing RadioPay Per Click Search for B2B – GLENN SCHMELZLE | DMR #155Today I'm joined by a man,whose agency helps B2B clients to generate leads through the power of pay per click advertising. He’s been involved with Google AdWords for over a decade and became a Certified Google Partner in 2012. Welcome to DMR, Glenn Schmelzle. [You can find Glenn over at MarketingWhatsNew.com]
https://www.youtube.com/watch?v=PpGZpBsZkPI
On this episode of Digital Marketing Radio we discuss pay per click search for B2B, with topics including:
Is Google AdWords still very effective for B2B?
How has the way that you use Google AdWords changed over the years...2016-06-1436 minDigital Marketing RadioPay Per Click Search for B2B – GLENN SCHMELZLE | DMR #155Today I'm joined by a man,whose agency helps B2B clients to generate leads through the power of pay per click advertising. He’s been involved with Google AdWords for over a decade and became a Certified Google Partner in 2012. Welcome to DMR, Glenn Schmelzle. [You can find Glenn over at MarketingWhatsNew.com]
https://www.youtube.com/watch?v=PpGZpBsZkPI
On this episode of Digital Marketing Radio we discuss pay per click search for B2B, with topics including:
Is Google AdWords still very effective for B2B?
How has the way that you use Google AdWords changed over the years...2016-06-1436 min
The VoiceThe Voice Episode 49: Marketers and Communicators Share Trends for 2013As marketers and communicators begin to plan for 2013, it's important to take a few moments to consider what trends are emerging that we can leverage to be more effective. Host Danny Starr uses interviews gathered at the CPRS/IABC Ottawa holiday party coupled with an international perspective courtesy of Steve Seager, Director of Communications for IABC Europe and Middle East to bring you a wealth of insight on what developments you might want to be thinking about for 2013.
We hear from:
Chris Biber, Searchingworks: President & CEO.
Kate Headley, Canadian Nurses Association: External Communications Coordinator.
Glenn Schmelzle, Marketing What's New: Principle.
Lau...2013-01-1521 minThe VoiceThe Voice Episode 49: Marketers and Communicators Share Trends for 2013As marketers and communicators begin to plan for 2013, it's important to take a few moments to consider what trends are emerging that we can leverage to be more effective. Host Danny Starr uses interviews gathered at the CPRS/IABC Ottawa holiday party coupled with an international perspective courtesy of Steve Seager, Director of Communications for IABC Europe and Middle East to bring you a wealth of insight on what developments you might want to be thinking about for 2013.
We hear from:
Chris Biber, Searchingworks: President & CEO.
Kate Headley, Canadian Nurses Association: External Communications Coordinator.
Glenn Schmelzle, Marketing What's New: Principle.
Lau...2013-01-1521 min