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Revenue Engine Podcast
Uniting Sales and Marketing to Supercharge B2B Revenue With Alex Tinsley
Alex Tinsley is the Director of North America Field Marketing at SUSE, a global leader in open-source enterprise software solutions. Under his marketing leadership, SUSE has driven significant revenue growth and deepened collaboration between sales and marketing teams, bolstering their position in the enterprise software market. Alex's career spans roles in both software vendors and resellers, and he is known for championing innovative segmentation strategies and uniting cross-functional teams to accelerate business outcomes. In this episode… Bridging the divide between sales and marketing remains one of the toughest challenges in B2B organizations. Too often, th...
2025-10-17
42 min
Revenue Engine Podcast
Turning Marketing From a Cost Center Into a Growth Engine With Jeff Baker
Jeff Baker is the Senior Director of Global Marketing at smartShift, a company that helps enterprises accelerate and automate SAP custom-code transformation. With more than 20 years of experience in enterprise software, he leads global efforts in strategy and branding. Jeff plays a key role in driving awareness and demand for smartShift's AI-powered solutions. In this episode… Marketing is often seen as a creative function or a cost center, but what if it could be reframed as the engine that drives growth? In a world where buyers control their own journeys and retention is the new ac...
2025-10-03
24 min
Revenue Engine Podcast
How Community-Led Marketing Drives Sustainable B2B SaaS Growth With Derek Weeks
Derek Weeks is the Chief Marketing Officer at Katalon, a company that provides an AI-augmented software quality management platform for automating testing and improving software development workflows. He brings over 30 years of marketing experience, including leadership roles at Sonatype and the Linux Foundation. Derek co-founded All Day DevOps and has pioneered efforts in open-source software supply chain security. He is also the author of Unfair Mindshare: A CMO's Guide to Community-Led Marketing in a Product-Led World. In this episode… Building a loyal audience is harder than ever in the crowded B2B SaaS landscape. Traditional mar...
2025-09-19
47 min
Revenue Engine Podcast
How CMOs Can Align Budgets, Metrics, and Customer Value With Christine Royston
Christine Royston is the Chief Marketing Officer at Wrike, an intelligent work management platform that helps teams build, connect, automate, and scale workflows. She joined in June 2024 after more than 20 years in B2B enterprise marketing. Before Wrike, Christine was VP and Global Head of Marketing at Udemy, where she helped grow annual recurring revenue from $100M to over $450M and led initiatives including an IPO and rebrand. She also held leadership roles at Bitly, Dropbox, Imperva, and Salesforce. In this episode… In today's marketing landscape, every dollar spent is under a microscope, and leaders ar...
2025-09-05
28 min
Revenue Engine Podcast
Fixing Broken B2B Sales Workflows With AI-Powered Strategies With Usman Sheikh
Usman Sheikh is the Founder and CEO of Agentive, a next-generation AI platform that helps B2B companies generate pipeline, identify quality leads, and accelerate sales outcomes. A serial entrepreneur based in Silicon Valley, he specializes in building businesses at the intersection of AI and enterprise sales and marketing. Agentive envisions AI agents seamlessly collaborating to support revenue teams with a measurable, results-focused impact. This is Usman's fourth startup, reflecting his deep experience in creating and scaling innovative technology ventures. In this episode… Too many sales teams struggle with missed quotas, inconsistent pipelines, and wasted ho...
2025-08-15
35 min
Revenue Engine Podcast
How Trust Is Key to Growth in Today's AI World With Kristin Oelke
Kristin Oelke is the Managing Director for Growth Services at Brightrose Ventures, an enterprise software advisory and investment firm that provides strategic guidance, fractional executive teams, and execution support to mid‑market business software companies. In 2024, her firm Green Street Advisors merged with Brightrose to expand its reach and deliver efficient, trust‑driven marketing capabilities to investors and management teams. At Brightrose, Kristin leads go‑to‑market advisory services and is the author of Trust: Unlocking B2B Growth in Today's AI World. In this episode… Trust is the invisible force that drives B2B growth. Bu...
2025-08-01
27 min
Revenue Engine Podcast
Balancing Brand and Performance Marketing in B2B SaaS With Mike Braund
Mike Braund is the Senior Director of Marketing Operations and Digital Marketing at Iterable, an AI-powered, multi-channel communications platform. He leads cross-channel orchestration efforts, overseeing Martech, account management, email, web, and analytics to drive pipeline growth and operational efficiency. In this episode… Standing out in B2B SaaS marketing requires mastering more than just performance metrics and automation tools. With budgets tightening and the buyer's journey growing longer, how do leading marketers balance long-term brand building and short-term revenue generation? According to Mike Braund, a seasoned marketing leader with a deep background in operati...
2025-07-18
26 min
Revenue Engine Podcast
Building Trust and Standing Out in Saturated Markets With Ani Obermeier
Ani Obermeier is a Board Advisor at WorkBuzz, a company that provides real-time employee feedback and engagement solutions for organizations with deskless, hybrid, and remote workforces. She brings over 15 years of experience in technology marketing, having held leadership roles at companies like Workday and Peakon. Currently, Ani serves as Chief Marketing Officer at Quinyx, where she leads strategic marketing initiatives to drive business growth. In this episode… Cutting through the noise is one of the greatest challenges for modern B2B brands. In industries crowded with similar offerings and endless noise, what actually makes one co...
2025-07-04
33 min
Revenue Engine Podcast
Reinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevin
Sylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing roles at DataFox and Oracle AI and was the first marketing hire at FloQast, now a billion-dollar company. In this episode… Standing out in B2B marketing has never been more difficult or more essential. With noise at an a...
2025-06-20
35 min
Revenue Engine Podcast
Reinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevin
Sylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing roles at DataFox and Oracle AI and was the first marketing hire at FloQast, now a billion-dollar company. In this episode… Standing out in B2B marketing has never been more difficult or more essential. With noise at an a...
2025-06-20
35 min
Revenue Engine Podcast
Why Understanding Your ICP Is Key to B2B SAAS Growth With Nick Naso
Nick Naso is the Chief Revenue Officer at Recurly, a leading subscription management and billing platform that helps businesses automate and optimize recurring revenue operations. With over 15 years of experience in the software and technology industry, he has built high-performing teams and led strategic initiatives to drive significant growth. Before joining Recurly, Nick served as Chief Revenue Officer at Cayuse, where he led the global sales organization and helped the company achieve record revenue growth through new customer sales and geographic expansion. In this episode… Understanding your ideal customer profile can make or break your B2...
2025-06-06
39 min
Revenue Engine Podcast
The Five Pillars of Partnership Success With Patrick Ferdig
Patrick Ferdig is the Founder and Principal Consultant at The Power of Partnering, a firm dedicated to helping B2B technology and service providers build and scale effective partner-led growth strategies. With over two decades of experience in the technology industry, Patrick specializes in developing partner programs — including reseller channels, integration marketplaces, and referral networks — that drive revenue and innovation. His approach is grounded in five core principles: trust, alignment, collaboration, accountability, and facilitation, which he applies to help organizations unlock their full potential through strategic partnerships. In this episode… As traditional sales and marketing tactic...
2025-05-23
30 min
Revenue Engine Podcast
Building an AI-Driven Content Engine With Mark Stiltner
Mark Stiltner is the Senior Director of Content and Web Marketing at Rapyd, a global fintech company that simplifies and advances commerce by providing integrated payment and fintech solutions across over 100 countries. With a background in advertising and journalism from the University of Colorado Boulder, he has led creative and brand strategy initiatives across multiple industries. Prior to joining Rapyd, Mark held leadership roles at agencies like Karsh Hagan and Market Creation Group, where he developed award-winning campaigns and drove brand growth. At Rapyd, he oversees content strategy and digital marketing efforts, helping businesses navigate the complexities of global...
2025-05-09
30 min
Revenue Engine Podcast
Why the B2B Funnel Is Broken and What Marketing Ops Leaders Should Do With Bethany Prettyman
Bethany Prettyman is the Senior Director of Marketing Operations at Huntress, a cybersecurity company specializing in managed detection and response solutions for small and mid-sized businesses. With a robust background in strategic operations, she leads initiatives that enhance marketing efficiency and drive growth. Bethany's leadership ensures that Huntress's marketing strategies effectively communicate the company's mission to protect underserved organizations from cyber threats. In this episode… The traditional B2B marketing funnel might be doing more harm than good. In an era of complex buyer journeys and intent-driven decisions, is it still realistic, or even useful, to...
2025-04-18
27 min
Revenue Engine Podcast
Making Cybersecurity Simple, Scalable, and Phishing Resistant With Ronnie Manning
Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology products to market. Prior to joining Yubico, Ronnie held positions at Raytheon/Websense and Edelman Public Relations. At Yubico, he has been instrumental in promoting the adoption of hardware-based authentication solutions and advocating for enhanced cybersecurity measures. In this episode… Cyber threats are evolving faster than ever, yet ma...
2025-04-04
29 min
Revenue Engine Podcast
The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana
Kerry Rana is the Senior Director for Digital Marketing and Experience at ExtraHop, a cybersecurity company specializing in AI-based network intelligence. In this role, she built a robust digital marketing team that drove a $48 million opportunity pipeline, achieving a 3X return on investment. Prior to ExtraHop, Kerry served as Director of Bank Partnerships and Marketing Strategy at Bottomline Technologies, managing relationships with seven banks and developing targeted marketing campaigns. In this episode… Understanding the motivations behind complex B2B purchasing decisions can be the key to building a high-performing demand generation engine. So how can bu...
2025-03-14
29 min
Revenue Engine Podcast
Purpose vs. Mission: Building Brands That Inspire With Dave Minifie
Dave Minifie is the Chief Marketing Officer at Terakeet, a company that specializes in connecting brands with their audiences throughout their online journey. With a diverse background in healthcare, consumer goods, and marketing tech, Dave's journey from the US Marine Corps to corporate America showcases his adaptability and leadership skills across a multitude of industries. In his current role, Dave focuses on helping brands articulate their purpose and navigate the evolving landscape of digital marketing — including the impact of AI on consumer behavior and search engine dynamics. In this episode… Building a brand that truly conn...
2025-01-31
26 min
Revenue Engine Podcast
The Biggest Challenges in B2B SaaS Marketing and How To Approach Them
Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing. In this episode… The landscape of B2B Sa...
2025-01-21
22 min
Revenue Engine Podcast
Building Growth Engines: Data, Compliance, and Customer Success Highlights
Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing. In this episode… Businesses often struggle to balance gr...
2024-12-20
09 min
Revenue Engine Podcast
The Power of Long-Term Strategy in B2B Marketing With Katrine Rasmussen
Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a leading provider of professional image editing and retouching services for fashion brands and retailers. With over a decade of experience in digital marketing, Katrine has navigated roles in B2C and B2B environments, specializing in enterprise marketing strategies, account-based marketing, and community building. In this episode… Building a winning strategy in enterprise B2B marketing takes more than just quick wins or short-term gains — it demands patience, precision, and a deep understanding of your audience. How do successful marketers overcome the challenges of long sale...
2024-12-06
34 min
Revenue Engine Podcast
Building Resilient Teams and Driving Data-Driven Growth With Russ Hawkins
Russ Hawkins is the President and CEO of Agilence, a data analytics company specializing in serving large retailers, grocers, and restaurant chains. With over 35 years of experience in tech, Russ has a track record of leading successful strategy transformations and scaling companies — he helped increase revenue at a prior company from $700,000 to $22 million in nine quarters. A Boston native, Russ holds dual degrees in Chemistry and English from Boston College and has a rich history of growing businesses in various states. In this episode… Success in scaling a business depends on building a resilient team and...
2024-11-08
37 min
Revenue Engine Podcast
RevOps Made Simple With Michael Tucker
Michael Tucker is the Founder and Head Systems Architect at Rocky Mountain RevOps, a consultancy specializing in optimizing revenue operations systems for businesses. With over a decade of experience across marketing, sales enablement, and customer success, Michael has held roles from sales representative to Director of Marketing Operations, giving him a comprehensive top-to-bottom perspective of RevOps. His expertise lies in building streamlined, cross-functional systems that align marketing, sales, and customer success to drive growth and efficiency across the entire revenue engine. In this episode… Many companies fall into the trap of overcomplicating their revenue systems, wh...
2024-11-01
34 min
Revenue Engine Podcast
Agility in B2B Marketing With Ashley Widener
Ashley Widener is the Director of Marketing at GoCo, a company that specializes in HRIS solutions encompassing employee onboarding, document management, payroll, and benefits administration. Under her leadership, the marketing team has significantly contributed to GoCo's growth, building the marketing function from scratch and enhancing brand recognition despite fierce competition in the HR tech space. Ashley's unique background in cultural anthropology and her experience in diverse marketing roles, including event planning and customer marketing, fuel her passion for experiential marketing. In this episode… With the constant rise of new technologies and ever-changing customer expectations, marketing le...
2024-10-18
29 min
Revenue Engine Podcast
Mastering Customer-Centric Marketing Strategies With Samantha Bergin
Samantha Bergin is the Chief Marketing Officer at Center, a fintech company specializing in employee expenses management software. She is an accomplished technology marketing leader with over 25 years of experience, particularly in the Pacific Northwest tech scene. Her career spans from product management at big tech corporations to spearheading marketing in the startup space. Holding a MBA with a concentration in marketing, Samantha excels in building brands and technology businesses, utilizing her expertise in understanding customer needs and delivering precise value propositions. In this episode… In today's fast-paced business landscape, companies are constantly challenged to ke...
2024-10-04
28 min
Revenue Engine Podcast
Balancing Innovation and Resource Management in Startup Marketing With Caroline Ang Wright
Caroline Ang Wright is the Head of Marketing at Exodigo, a company transforming infrastructure projects with an AI-powered underground mapping platform. With a non-traditional background spanning English literature and health policy, Caroline found her niche in marketing through diverse roles in hedge funds, large companies, and startups. She's known for her passion for storytelling with data and increasing opportunities for underserved communities. Caroline thrives in early-stage startup environments, eagerly tackling the challenge of constructing marketing departments from the ground up. In this episode… Balancing the need for innovative marketing strategies while managing limited resources can be...
2024-09-20
29 min
Revenue Engine Podcast
Simplifying Complex Customer Journeys Through CXM With Sherri Schwartz
Sherri Schwartz is the Head of Marketing at OvationCXM, a customer experience management platform that leverages AI for unique insights. She graduated amidst a financial crisis and pivoted from broadcast journalism to a successful career in sales and marketing, working across government contracts, financial services, and SaaS technology, gaining deep expertise in product and strategic marketing. Sherri is passionate about effective communication, relationship building, and fostering a strong bridge between sales and marketing teams. In this episode… Complex customer journeys can make or break a company's success in today's fast-paced business world. How do companies, es...
2024-09-06
37 min
Revenue Engine Podcast
Cultivating Top-Tier Sales and Marketing Alignment in Real Estate Tech With Amanda Sullivan
Amanda Sullivan is the Vice President of Growth at Sierra Interactive, a company specializing in residential real estate technology. She boasts over a decade of experience scaling marketing programs globally within the SaaS space. Amanda is renowned for fostering sales and marketing alignment and excels in developing brand narratives and activating high-performance sales teams. In this episode… Sales and marketing alignment is often touted as the secret sauce behind high-performing companies — but how do you achieve it, especially in a competitive and ever-evolving industry like real estate tech? What strategies can bridge the gap between thes...
2024-08-16
35 min
Revenue Engine Podcast
The Power of Modern Market Intelligence With Greg Munves
Greg Munves is the CEO of OpenBrand, a cutting-edge market intelligence firm built for the modern age. His journey began at the University of Rochester, where he immersed himself in economics and finance, foreseeing a career on Wall Street that took a pivot into the dynamic world of tech startups. As an early member of 1010data, Greg rose from a jack-of-all-trades employee to President and CEO, eventually leading the company through a successful sale. With a passion for big data and market trends, Greg is now steering OpenBrand to transform how consumer brands understand their market share and consumer...
2024-08-02
26 min
Revenue Engine Podcast
Optimizing Customer Marketing With Data-Driven Techniques With Hunter Montgomery
Hunter Montgomery is the Chief Marketing Officer at ChurnZero, a leading customer success platform designed to help businesses prevent customer churn. With over 15 years of b2b SaaS marketing experience and 25 years in b2b marketing, Hunter has a rich history in the industry, working as the Vice President of Marketing at Cision and Chief Marketing Officer at Higher Logic, among others. Hunter has been integral in developing marketing strategies that leverage data analytics and customer insights, leading to impactful growth in numerous tech companies. In this episode… In a world where retaining customers is ju...
2024-07-19
29 min
Revenue Engine Podcast
The Future of Digital Advertising: Mark McEachran on Privacy, Context, and Performance
Mark McEachran is the Senior Vice President of Product Management at Yieldmo. With a degree in computer science and a career that began in 1997, Mark has grown alongside the evolving digital advertising landscape. Starting at a small company that quickly became the third most-trafficked website at the time, Mark has developed a distinct perspective and expertise in ad tech. His experiences include pioneering work at the Rubicon Project, where he contributed to building the first supply-side platform exchange. In this episode… The digital advertising landscape is undergoing significant transformation, driven by the decline of third-party co...
2024-07-05
33 min
Revenue Engine Podcast
Mastering Go-to-Market Strategies and Customer Retention With Brian Warrick
Brian Warrick is the Revenue Leader at Baresquare, a company specializing in AI-powered revenue optimization for e-commerce. He is responsible for go-to-market efforts at Baresquare. With a background in environmental and business economics, a MBA from Rutgers University, and 25 years in digital transformation, Brian's expertise spans startups to established entities in various industries. His career began with early entrepreneurial ventures and progressed through a decade in a content management vendor role before joining Baresquare. In this episode… How can companies craft a successful go-to-market strategy and ensure long-term customer retention in today's competitive landscape? These cr...
2024-06-21
31 min
Revenue Engine Podcast
The AI Advantage: Unlocking the Power of Data Science in Marketing With Jon Morra of Zefr
Jon Morra is the Chief AI Officer at Zefr, a company specializing in ad tech platforms and brand safety in the world of "walled garden" platforms such as TikTok, Facebook, and YouTube. With a background in biomedical engineering and a PhD in biomedical engineering, his academic journey took him from Johns Hopkins to UCLA. Jon then transitioned from academia to founding his own startup, Medical Vision Systems, and subsequently moving into the ad tech industry through roles at eHarmony and Zefr. His expertise lies in machine learning, and he's driven by the need to understand content categorization from a...
2024-06-07
34 min
Revenue Engine Podcast
The Data-Driven Guide to Thriving in a Hybrid Work Environment With Rob Sadow
Rob Sadow is the CEO and Co-founder of Scoop, a software company that helps hybrid teams coordinate work and creates the Flex Index, which tracks flexible work approaches globally. He studied at The Wharton School of the University of Pennsylvania and began his career at Bain & Company in strategy consulting. Rob's first startup experience was in Tel Aviv before he caught the entrepreneurial bug and founded Scoop with his brother in 2015. Under his leadership, Scoop pivoted during the pandemic to focus on hybrid work, becoming a leading voice and resource in the evolving future of work. In...
2024-05-24
36 min
Revenue Engine Podcast
Marketing and Growing as a Compliance Company With Sam Li of Thoropass
Sam Li is the CEO and Founder of Thoropass, a compliance and audit solution with a customer-first approach. He has extensive knowledge of entrepreneurship, technology, and global strategy, and has worked with companies such as Google and Samsung. Sam holds an MBA from Harvard Business School. In this episode… Compliance has grown to be an ever-present issue in modern businesses. The demand for compliance solutions has increased, and numerous competitors have flooded the market. As the space grows more crowded, how do you stand out? Improving marketing to reach new customers is necessary to...
2024-05-10
26 min
Revenue Engine Podcast
Invaluable Lessons From a Marketing Executive With Kathleen Booth of Pavilion
Kathleen Booth is the Senior Vice President of Marketing and Growth at Pavilion, a community-powered learning platform for high-growth leaders. She spent the first 10 years of her career as an international development consultant, advising governments and international aid organizations on communications. Kathleen founded Quintain Marketing in 2006 and grew it into a nationally known digital marketing agency, selling the business in 2017 after 11 years as CEO. She is a board-level advisor to several tech startups and in 2023 was named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars. In this episode… To...
2024-04-26
36 min
Revenue Engine Podcast
Identifying and Overcoming Challenges With Quentin Kasseh of Nomad Engineers Consulting Group
Quentin Kasseh is a software engineering executive and the Director of Software Engineering at RelationalAI. He is also the Founder of Nomad Engineers Consulting Group, helping businesses tackle their most complex tech and data challenges. Through his career, Quentin has supervised and grown teams up to 300 employees and budgets up to $28M. He is a solution architect, managing targets while resolving cloud and software reliability, culture, and talent development issues. In this episode… Every entrepreneur and executive is aware of the challenges inherent in business. This is only the surface, however, as every co...
2024-04-12
28 min
Revenue Engine Podcast
A Coach's Advice for Startups and Founders With Dane Holewinski of Decode Coaching
Dane Holewinski is a former CEO and venture capital-backed founder with a passion for helping mission-driven entrepreneurs achieve their potential. He is the Founder and CEO Coach at Decode Coaching, working with executives at brands such as Tonal, RealBlocks, and Zendrive. His coaching is grounded in the latest scientific research, best practices, and his experience as a strategy consultant in Silicon Valley. In this episode… Founding a startup is a daunting experience. Not only is there an immense amount of knowledge required, but for many founders, this is their first attempt at starting a business. Ha...
2024-03-29
38 min
Revenue Engine Podcast
Marketing Companies From Startups to IPO With Rich Liu of Everlaw
Rich Liu is a biomedical engineer turned executive and investor with experience scaling multi-billion dollar unicorns. He is the CBO for Everlaw, an AI and e-discovery platform valued at more than $2 billion. He has been recognized as a Top 100 Global Sales Leader, shaping enterprise motions for companies across industries including SaaS, fintech, software, IT, media, internet, and financial services. In this episode… Marketing is a constant for businesses of different sizes, but the methodology changes as they scale. Strategies need to be tailored to existing needs and resources. However, a lot can be learned from im...
2024-03-15
46 min
Revenue Engine Podcast
Humanizing B2B Sales and Marketing Through AI With Usman Sheikh of xiQ
Usman Sheikh is the Founder and CEO of xiQ, an award-winning B2B sales and marketing platform. His goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Prior to xiQ, Usman held multiple positions at SAP, including Vice President of Corporate Development, Product Management, and Sales Enablement. He frequently serves as a guest lecturer at schools such as the University of Texas, University of Wisconsin, University of Alabama, and Clemson University. In this episode… Marketing and sales are numbers-driven fields, filled with data, analysis, an...
2024-03-01
36 min
Revenue Engine Podcast
Managing and Optimizing Multi-Channel Campaigns With Frederik Hermann of Beekeeper
Frederik Hermann is a senior marketing executive focused on driving success through innovative and impactful marketing strategies. He excels in developing and leading global teams, executing campaigns, and delivering measurable results. Frederik is the Vice President of Digital Marketing at Beekeeper, a mobile-first platform designed for deskless employees. Additionally, he serves as a mentor for Swissnex and UpWest Labs. In this episode… Digital marketing is sometimes treated as a single topic, but there are many complex aspects under its umbrella. Lead generation, email marketing, social media, CRO, website development, and much more are al...
2024-02-16
32 min
Revenue Engine Podcast
Developing and Marketing Technology Products With Dylan Serota of Terminal.io
As an experienced entrepreneur and tech advisor, Dylan Serota has found his niche at the intersection of technology and e-commerce. He is the CEO and Co-founder of Terminal.io, a full-stack remote workforce platform for software-driven companies. He currently advises for BoomPop and previously advised for Bus.com. In this episode… While powerful, marketing is only half of the selling process. The first step is the development of the product or platform itself. In the tech world, the product needs to be effective and consistent to appeal to clients. So how does that translate into th...
2024-01-19
22 min
Revenue Engine Podcast
Driving Sustainable and Predictable Growth With Michael Krause of Tovuti LMS
With over 20 years of experience in business and technology, Michael Krause is a respected leader and growth expert. He currently serves as COO and Chief Growth Officer at Tovuti LMS, a platform that provides extensive tools to craft courses, engage learners, and train teams. In addition, he consults businesses of all sizes and works with them on strategy. Michael started his career as a cryptographer in the U.S. Navy before transitioning to sales and technology. In this episode… Technology companies are fertile for explosive growth, but that doesn't mean it's always easy. Ma...
2024-01-05
28 min
Revenue Engine Podcast
Product Marketing to B2B, B2C, and B2G With Nitin Kartik of Carbyne
Nitin Kartik is a proven marketing leader and is the Director of Product Marketing at Carbyne, an emergency communication response platform that offers safe and reliable solutions for crises. He has led marketing and partnership programs at leading companies such as TomTom and Amazon. He has a MS degree in computer networks from Stanford University and a MBA from the University of Chicago Booth School of Business. In this episode… When marketing, professionals will often default to strategies that previously worked for them. While this may yield results for a while, marketing requires intensive specification an...
2023-12-22
20 min
Revenue Engine Podcast
Acquiring and Nurturing Top Talent With Angela Yeh of Yeh IDeology
Angela Yeh is the CEO, Founder, and Chief Talent Strategist of Yeh IDeology, a firm offering career coaching, talent strategy, and recruitment services. For the last 20 years, she has worked with senior executives and directors of HR, ranging from massive corporations to humble startups. In addition to her company, Angela has served on several advisory boards and has offered her expertise as a speaker and workshop leader. In this episode… Top-tier talent is one of the most potent variables in a business. The right people can not only help your company run smoothly bu...
2023-12-08
30 min
Revenue Engine Podcast
Powerfully Combining AI and Cloud Technology With Brian Lillie of Rackspace Technology
Brian Lillie is the President of Private Cloud at Rackspace Technology, a cloud computing services pioneer and multi-cloud solutions provider. He is a recognized global leader with a focus on business strategy, product innovation, customer centricity, and enterprise digital experience. In addition, he is also a member of the board of directors for Lumentum and Storj Labs. In this episode… Cloud technology is a crucial component to any company's tech. No software or design can save your data without some form of comprehensive cloud solution. As the competition increases, adopting better services or providers is a...
2023-11-24
30 min
Revenue Engine Podcast
Marketing the Next Great Disruptor With Robert Kulewicz of MarketSpark
Robert Kulewicz is a proven sales leader and the Chief Growth Officer of MarketSpark, a SaaS platform offering analog to 4G LTE and 5G for enterprises. He has worked in the US and Europe, including Fortune 1000 companies and start-ups in technology, media, automotive, and construction industries. His experience encompasses growing startups up to 10x within 24 months and expertise as a brand director, generating over $400 million in annual sales. In this episode… Marketing is always a question of wants and needs. Businesses are often slow to adopt anything other than the necessities, which can hurt them in...
2023-11-10
21 min
Revenue Engine Podcast
Marketing Complex Products to Engineers and Executives With Oleg Shilovitsky of OpenBOM
Oleg Shilovitsky is the CEO and Co-founder of OpenBOM, a digital network platform that manages product data and connects manufacturers with supply chain networks. He also runs his social and consulting brand, Beyond PLM, to share information and insights for product, engineering, and manufacturing software. In the past, Oleg held a host of leadership and technology positions, including a rich background in product lifecycle management. He is passionate about using technology and business to transform the way people work in engineering, manufacturing, and enterprise. In this episode… Engineers are a difficult group for ma...
2023-10-13
20 min
Revenue Engine Podcast
Best Practices for SaaS Companies and Vendors With Nigel Cullington of Upland Software
Nigel Cullington is a marketing leader with 25 years of global experience in sales and marketing. He is the VP of Marketing at Upland Software, an enterprise software that offers project management, workflow automation, and digital engagement. Previously, Nigel worked in product marketing at Openwave Messaging and Altify before Upland's acquisition. In this episode… As businesses rapidly evolve, technology is often the dividing line for success. Having the right software, systems, and methodology can help companies rise past plateaus. Vendors in particular can become true partners with their clients, taking over crucial tasks and ma...
2023-09-15
28 min
Revenue Engine Podcast
Leading and Growing a B2B Company With Kris Rudeegraap of Sendoso
Kris Rudeegraap is the CEO and Co-founder of Sendoso, a direct mail automation platform that helps companies engage with their customers throughout the buyer's journey. He is also an advisor and investor for many leading companies including Alan AI, Sonar Software, LoopGolf, and Tourial. In addition to his business, Kris is a contributing writer for Forbes Technology Council. He has previously worked as a senior account executive and a regional sales director. In this episode… Leading a successful business — especially a B2B business — is a difficult process. Marketing and funnel growth are notori...
2023-09-01
24 min
Revenue Engine Podcast
Transitioning Into and Excelling as a SaaS Company With Mario Martinez of Vengreso
Mario Martinez is the CEO and Founder of Vengreso, a sales training company that simplifies and automates with their SaaS-based technology FlyMSG. He is the host of the popular The Modern Selling Podcast and was featured in Forbes, INC., Entrepreneur, and Huffington Post. He's a highly sought-after keynote speaker with his experience in personal branding and B2B sales. In addition to these roles, Mario also serves on the advisory boards for National Association of Women Sales Professionals and OneMob. In this episode… SaaS companies are already difficult to fund and market, but wh...
2023-08-18
36 min
Revenue Engine Podcast
Increasing Demand Generation for Restaurant Technology With Arsen Stepanyan of Orders.co
Arsen Stepanyan is the Co-founder and CEO of Orders.co, a business offering restaurant industry solutions to streamline the ordering process and increase revenue. In addition to his business, he is a board member at BuildUp Bootcamp. He started his career as a small business owner and has translated that experience into expertise with his new business. In this episode… Technology designed for restaurants faces an uphill battle. The unique challenges of the restaurant industry lead to difficulties for third-party software. If marketed correctly, the wide consumer pool can be a great advantage for companies. If...
2023-08-04
27 min
Revenue Engine Podcast
Healthy Revenue Management With Mike Chuma of IDeaS
Mike Chuma is the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, a revenue management software that has served hospitality businesses for over 30 years. He has led global product organizations, redefined product strategies, and helped implement new technologies for SaaS and subscription models. Before IDeaS, Mike worked for Trinity Springs Inc., SuperValu, and Digital River in a variety of leadership positions. Across his career, he has aimed to provide organizations the tools they need to maintain relevance for commerce and sales channels. In this episode… Revenue management is an un...
2023-07-14
34 min
Revenue Engine Podcast
Leading and Fostering a Powerful Marketing Program With Gabe Graham of Accela
Gabe Graham is a marketing and sales executive with deep knowledge of developing and implementing digital-first marketing strategies. He is the Director of Growth and Field Marketing of Accela, a unified suite of cloud solutions for local governments. Prior to Accela, Gabe spent nearly two decades at H&R Block, starting as a marketing manager and exiting as their Director of Marketing Strategy. In this episode… Marketing is a notoriously difficult facet of business. A myriad of factors can determine what works and what doesn't, resulting in trusted marketing models failing. Companies don't onl...
2023-06-30
26 min
Revenue Engine Podcast
How To Utilize AI in Marketing With Collin Mitchell
Collin Mitchell is a sales specialist, investor, and entrepreneur. He is Vice President of Sales at Leadium and currently works with other companies such as Vengresso, Nigel Green, and uCast. He is also the host of the Sales Transformation Podcast, where he offers bite-sized advice on how to transform your sales. At 25, Collin founded his first company and has since successfully exited three separate endeavors. In this episode… AI is a hot-button topic, especially in the world of business. With fierce competition, companies are looking to technology to secure any advantage. Leveraging AI is...
2023-06-16
20 min
Revenue Engine Podcast
Building and Improving a Sales Team With David Weiss of The Sales Collective
David Weiss is a sales executive, sales coach, and is the Chief Revenue Officer of The Sales Collective. The company is a partner in accelerating business growth using experience and cutting-edge strategies to optimize sales performance. David is the author of Your Definitive Sales Career Guide and Sales Success Stories. He also founded the company DealDoc, which spearheads an app that inspects and suggests fixes in business deals. In this episode… The only way to drive sales is to have a successful sales team. The challenge then becomes constructing and properly utilizing a te...
2023-06-02
25 min
Revenue Engine Podcast
Improving the Marketing for Cybersecurity Services With Deborah Galea
Deborah Galea is the Director of Product Marketing at Orca Security, a leading cloud security platform. She is a proficient marketing professional with more than 20 years of experience marketing B2B software and SaaS solutions. Her previous positions include marketing work with Ascend Analytics, OPSWAT, and even co-founding Red Earth Software. Deborah's specialties include product marketing, SEO, content creation, social media, lead generation, and public relations. In this episode… Cybersecurity is a difficult field for marketing. Many companies that need the service most are loath to improve their protection, leaving them vulnerable to at...
2023-05-19
24 min
Revenue Engine Podcast
The Power of Customer-Centric Marketing With Bill Talbot of OpsRamp
Bill Talbot is a marketing and business development expert with experience in strategic, product, and growth marketing. He is the Chief Marketing Officer of OpsRamp, an operations management platform that empowers enterprise IT and DevOps teams and prevents outages. In the past, Bill has worked as the VP of Marketing for Splunk, BMC Software, and CA Technologies. He has successfully grown top-line revenue and built pipelines for companies ranging from startups to multi-billion dollar businesses. In this episode… While all marketing is inherently customer-focused, the reality rarely matches that ideal. Instead, marketing often be...
2023-05-05
17 min
Revenue Engine Podcast
What Integrated Marketing Does for Businesses With Melanie Brancaleone of Tessian
Melanie Brancaleone is the Director of Integrated Marketing at Tessian, a company offering cloud email security. She has worked in marketing for GoTo, Cynosure, and IBM among many others across her fruitful career. Her specialties involve strategies for increased revenue, customer engagement, and competitive differentiation. Along with marketing, Melanie is known for her leadership capabilities and ability to lead diverse teams. In this episode… Integrated marketing can sound like just another business buzzword, but the idea behind it is crucial. An ununified business will pour countless resources into marketing without seeing the returns they want. Th...
2023-04-21
24 min
Revenue Engine Podcast
Crucial Advice for Enterprise Sales With Wendy Petty of WorkFusion
Wendy Petty is the Chief Revenue Officer at WorkFusion, a leading provider of automation solutions for Fortune 500 enterprises, banks, and financial services companies. She has a career in sales spanning over 30 years, with experience in advanced technical expertise, developing influential relationships, and sales education. Some of Wendy's prior positions include Chief Sales Officer at Erwin Inc., Executive Director of Global Channels at Verizon Enterprise Solutions, and 10 years at FalconStor Software. In this episode… Enterprise sales are inherently challenging with a high barrier of entry. These prospects tend to be exceedingly reserved and hesitant to...
2023-04-07
30 min
Revenue Engine Podcast
Practical Marketing Tips for Software Companies With Steve Hardy of Prophix
Steve Hardy is the Chief Marketing Officer of Prophix, a performance management software that budgets, forecasts, and reports for corporate finance teams. He is a C-level executive with experience in SaaS with a dedication to driving growth. Along with Prophix, he works as an Advisor to WeSoar.ai and Newchip Accelerator as well as a Board Member at Pavillion. Steve received his start in product marketing, which he has directly translated to his marketing model today. In this episode… Steve Hardy is an effective marketer with more than 25 years under his belt. Leading th...
2023-03-24
24 min
Revenue Engine Podcast
Marketing a Brand New AI Platform With Chris Pereira of Signal AI
Chris Pereira is the Head of Global Marketing for Signal AI. He has significant experience in B2B global growth and acquisition, having worked for Reptrak, Icreon, and Youredi in leading global marketing positions. His internships and education through Southern New Hampshire University propelled him into the marketing space at a young age. In this episode… AI is a burgeoning field with promising applications and potential pitfalls. Algorithms have been established in marketing and business decisions but newer uses are being explored. While the novelty of AI can be intriguing, it also can inspire doubt in...
2023-03-10
25 min
Revenue Engine Podcast
What Are the Steps To Build a High-Performance Revenue Engine That Drives Sustainable Growth?
Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing. In this episode… Creating an effective revenue engine is...
2023-02-17
19 min
Revenue Engine Podcast
Keys to Success for Tech Marketing With Bill Talbot of OpsRamp
Bill Talbot is a marketing and business development expert with experience in strategic, product, and growth marketing. He is the Chief Marketing Officer of OpsRamp, an operations management platform that empowers enterprise IT and DevOps teams and prevents outages. In the past, Bill has worked as the VP of Marketing for Splunk, BMC Software, and CA Technologies. He has successfully grown top-line revenue and built pipeline for companies ranging from startups to multi-billion dollar businesses. In this episode… Tech marketing is a unique field, requiring knowledge of the details while maintaining strong marketing fu...
2023-02-03
20 min
Revenue Engine Podcast
Creating Organic Leads Through Better Marketing With Matt Richards of Aqua Security
Matt Richards is an international business and product marketing leader with more than 25 years in B2B technology working with companies of all sizes. He is the Chief Marketing Officer for Aqua Security, the largest pure-play and cloud native security company worldwide. Before Aqua, Matt was the CMO for Datto and the VP of Products and Markets at ownCloud among other leading positions. He brings his mindset from mechanical engineering to marketing in order to find clever solutions to drive growth. In this episode… Marketing is driven exclusively by data and numbers, but th...
2022-11-18
34 min
Revenue Engine Podcast
Managing and Monetizing Big Data With Roman Stanek of GoodData
Roman Stanek is a successful entrepreneur and technology expert with 20 years in the field. He is the CEO and Founder of GoodData, a company built to disrupt the business intelligence space and help companies monetize their data. Before GoodData, he founded and led two other startups: NetBeans and Systinet. He has become a leading voice in the analytics industry across his businesses, pushing the boundaries on data insights and helping new companies move forward. In this episode… Many budding startups are failing to make the most of their data. Both internal and external data can be...
2022-11-04
22 min
Revenue Engine Podcast
The Keys to International Marketing With Michael Krutikov of ElectroNeek
Michael Krutikov is an experienced executive and marketer and the CMO of ElectroNeek. The company provides Robotic Process Automation (RPA) for IT services and works with companies such as Toyota and 7-Eleven. His extensive background includes leading positions at Dell, Symantec, and Cybraics. He is known for his ability to generate consistent demand and thought-leadership hyper-growth for premiere businesses. In this episode… Marketing is already challenging in one country, but expanding your marketing internationally is even more difficult. Each country has their own culture, marketplaces, and expectations to consider. It's not enough to copy and pa...
2022-10-14
32 min
Revenue Engine Podcast
Making the Most of Limited Marketing Budgets With Ryan George of Docupace Technologies
Ryan George is a marketer, speaker, author, and expert panelist. He is the CMO of Docupace Technologies where he handles the marketing, communications, and events strategy of the wealth management company. He previously worked at 1st Global and U.S. Global Investors where he honed his expertise. Alongside his work at Docupace, Ryan serves as the Chair of the Financial Services Institute's Marketing, Growth and Development Council as well as a member of the Forbes Communications Council. In this episode… Marketing budgets and successful pipelines can feel like a ludicrously expensive part of any...
2022-10-07
22 min
Revenue Engine Podcast
How To Transform Your Team and Revenue With Greg Drinkwater of Fetcher
Greg Drinkwater is the CRO of Fetcher, a platform that automates candidate sourcing and outreach so their clients can focus on the human side of recruiting. He worked at Stack Overflow for eight years and founded his own company, Remanufacturedsterilizers.net, back in 2007. His experience includes sales, sales training, and account management. In this episode… Generating revenue organically is difficult, and leading a team to generate that revenue is even harder. No matter how great the product or service is, there will always need to be someone with expertise to ensure proper growth. So what do...
2022-09-23
21 min
Revenue Engine Podcast
Transforming Your Sales From the Ground Up With Adam Boushie of Finix
With international experience and a background in entrepreneurship, Adam Boushie brings a unique mindset to his role as Chief Revenue Officer at Finix. The company offers payment solutions to software platforms, working with startups all the way to global brands. Adam spent seven years at Google and has also worked with companies like Gloo and Iron Mountain. In this episode… Growing your business' sales is a difficult and multifaceted prospect. Despite what some people say, there is no singular trick to scaling your company. The real solution is found in refining every part of your br...
2022-09-09
35 min
Revenue Engine Podcast
Redefining Your Marketing Strategy for B2B Software With Angela Earl of RFPIO
With substantial experience in the technology space, Angela Earl has become a sought-after marketing leader in her field. She is the Vice President of Global Marketing at RFPIO, a response management software with more than 250,000 users worldwide. She previously worked as CRO of Obility and Director of Marketing Operations Strategy at Response Capture. Currently, she runs her own podcast called MarTalk and is a member of both Women in Martech and Chief. In this episode… The innate challenge with B2B marketing is authenticity. After all, the businesses you're marketing to know all of the co...
2022-07-01
22 min
Revenue Engine Podcast
The Art of Working with Other Businesses With Kevin Knieriem of Clari
With more than 20 years in enterprise technology, Kevin Knieriem is an innovative executive with experience in businesses of all sizes. He is the EVP and CRO of Clari, a revenue operations platform that offers accurate forecasting and drives growth. Prior to Clari, Kevin worked at other leading brands such as Oracle and over 10 years at SAP. He continues to serve as a Council Member of the Forbes Business Development Council and as a Founding Advisory Board Member of Sales Community. In this episode… Business is often framed as a cutthroat competition, but that's of...
2022-06-17
25 min
Revenue Engine Podcast
Innovative Technology for the Construction Industry With Lew Schulman of iBUILD Global
Lew Schulman is a social entrepreneur who has helmed several successful businesses and organizations. He is the Chairman of the Board at iBUILD Global, a platform that digitizes construction flows. He is also Chairman of the Board for Karimi International, Managing Trustee of Builders of Hope Kenya Trust and a Trustee of Friends of the MAA Trust. Lew began his career in the US Navy before starting his own business and founding several fishing co-ops in South and Central America. In this episode… Construction is a notoriously difficult and tedious field. Every step of...
2022-06-03
38 min
Revenue Engine Podcast
Growing and Marketing Your CRM With Craig Klein of SalesNexus
Craig Klein has worked as the President and CEO of SalesNexus for nearly 20 years, a platform that helps automate marketing and generate leads for small- and medium-sized sales teams. He received much of his experience in sales from Neuralog, starting as their first salesperson and eventually helping it grow into a leader in the energy industry. Craig also previously served as the Vice President of Sales for both A2D Technologies and TGS-Nopec Geophysical. He currently serves as an official member of the Forbes Agency Council. In this episode… So you've created your ve...
2022-05-20
44 min
Revenue Engine Podcast
Building a Successful Marketing Strategy With Bonnie Crater of Full Circle Insights
Bonnie Crater is an experienced B2B marketer and the CEO and President of Full Circle Insights. The company works with other businesses to get the most out of their Salesforce platform. She previously worked with Salesforce, Realization Technologies, and Genesys. Bonnie graduated from Princeton University with a degree in biology before pivoting to marketing and management at Oracle. In this episode… Marketing can feel like a game of trial and error — experimenting until something finally works. It's a haphazard approach, and while it can work, it often yields little reward. The best marketing strategies are...
2022-05-06
26 min
Revenue Engine Podcast
How to Create a Great Customer Journey With Chris Hicken of Nuffsaid
Chris Hicken is a successful business leader with an emphasis on B2B software. He is the CEO and Co-founder of Nuffsaid, which uses AI technology to sift through hundreds of everyday tasks to promote the ones that move businesses forward. He spent eight years as the President and COO of UserTesting where he developed his expertise in user experience. He also serves as an advisor and board member for multiple prestigious businesses such as Peer Collective, UserGems, Forum Ventures, and The/Studio. In this episode… SaaS and B2B companies are uniquely incentivized to cr...
2022-04-22
34 min
Revenue Engine Podcast
Finding The Right Team and The Right Metrics For Business Success With Chris Grey of CapLinked
Chris Grey is an accomplished investor and the Co-founder and COO of CapLinked. His company provides secure virtual data rooms to help clients manage documents, perform due diligence, and handle contract negotiations. For over 10 years, he has managed over a billion dollars through his investments. Recently, Chris co-founded a blockchain company called TransitNet, which helps firms better manage their crypto funds. In addition to this, he is the Author of Life Hacks: Simple Steps To A Healthier Life and also writes articles on Medium. In this episode… There seems to be an endless su...
2022-04-08
37 min
Revenue Engine Podcast
Creating Great Content for B2B Marketing With Chad Reid of Jotform
Chad Reid is an experienced copywriter and communications expert. He is the current Vice President of Marketing and Communications at Jotform, an online form creator that offers a large variety of templates and features. Previously, Chad was a Technical Copywriter at PK Safety, a Contributing Writer at Metromix, and a Marketing Associate at Lincoln Financial Network. Chad received his master's degree in communication from Purdue University. He has worked as an assistant coach for two different collegiate rowing teams and is a board member of the Lake Merritt Rowing Club. In this episode… B2...
2022-03-25
30 min
Revenue Engine Podcast
Creating Memorable Marketing Content With Brad Schlachter of Simpler Media Group
Brad Schlachter is a digital marketer, advisor, and strategist for entertainment, media, and tech organizations. In addition to working as an independent consultant, he is the Head of Growth and Engagement at Simpler Media Group. His areas of expertise include traditional branding and performance marketing, particularly in new technology and media. He concurrently works as an advisor for the San Francisco Symphony, Audiosocket, and RTRN Strategy. Brad started his career working for some of the largest names in entertainment, including Disney, Microsoft, and MLB. In this episode… So much marketing content goes unnoticed by the av...
2022-03-11
30 min
Revenue Engine Podcast
How to Grow and Diversify Small Businesses With Carissa Reiniger of Small Biz Silver Lining
Carissa Reiniger is an entrepreneur with a passion for helping small businesses. Her sister companies, Small Biz Silver Lining and Silver Lining Finance, work with businesses to build their financial plans and help them grow sustainably. She has also stepped into an advisor role with AMP, an accelerator, technology studio, and community that seeks to remedy equity disparities in entrepreneurship. Additionally, Carissa is the Founder of The Impact 5X Project, an extension of Silver Lining that continues her mission of giving equal access to more small business owners across the globe. Before her time as an entrepreneur...
2022-02-25
36 min
Revenue Engine Podcast
Tips For Building a Great Team for Greater Growth With Bill Cunningham of SiteSpect
Bill Cunningham is a sales leader with a forte in growth and scaling. He is the Chief Revenue Officer as well as the Vice President of Sales and Marketing for SiteSpect. SiteSpect delivers testing and personalization solutions to help digital businesses optimize the customer experience. They've worked for well-known names including Bed Bath & Beyond and Sam's Club. Bill has had a rich career in business development and sales spanning more than 30 years. He has worked with Kaspersky, WhiteSky, Carbonite, and more, contributing to the growth of each company and developing his own style of team management.
2022-02-11
33 min
Revenue Engine Podcast
How To Hire Great Employees in a Changing Talent Landscape With Angela Hood of ThisWay Global
Angela Hood is an entrepreneur who has built three different companies over the past 20 years. She is currently the Founder and CEO of ThisWay Global, an HR tech company that delivers unbiased candidate sourcing and matching for talent acquisition. Angela's background is rooted in land development, and she previously founded the Texas A&M College of Architecture Career Fair. She also has delegate experience with the National Military Family Association and now helps service members turn their military experience into career credentials. In this episode… More than almost any other time in recent memory, there is...
2022-01-28
32 min
Revenue Engine Podcast
How to Strategically Grow and Market a Business with Jacques Botbol of Verbit
Jacques Botbol is an international marketer with an engineer's mind and an entrepreneurial spirit. He is currently the VP of Marketing at Verbit, an innovative transcription and captioning solution with a guarantee of 99% accuracy. Jacques also has experience as the Head of Marketing and Strategy at Panorama Software and as a leader in the Business Development department at TIGI. He received both his bachelor's and master's degrees from Technion - Israel Institute of Technology. In this episode… Businesses don't grow by accident. Any thriving company is the result of hard work, vision, and great marketing. Mo...
2022-01-14
23 min
Revenue Engine Podcast
Mastering Marketing in Venture Capital With Vignesh Ravikumar of Sierra Ventures
Vignesh Ravikumar is the Principal at Sierra Ventures, an early-stage venture firm that invests in impactful businesses with a focus on Next Generation Enterprise and Emerging Technologies. Vignesh specializes in investments in Enterprise and Vertical SaaS as well as Healthcare IT. His background is in M&A transactions for enterprise software companies, and he previously worked at AGC Partners, a Boston-based investment bank. Vignesh received his bachelor's degree in management science from the University of California San Diego. In this episode… Venture capital is a powerful and often necessary tool in the world of startups. It...
2021-12-31
35 min
Revenue Engine Podcast
The Key to Creating Contagious Content With Andrea Breanna of RebelMouse
Andrea Breanna is the Founder and CEO of RebelMouse, a content platform and creative agency that reaches 100 million people on a monthly basis. RebelMouse has helped launch some of the most impactful media companies from the past decade, including The Dodo and Axios. Before founding RebelMouse, Andrea was the CTO of HuffPost (formerly The Huffington Post), where she led the design, product, and engineering teams. Andrea is proudly transgender and in 2017 founded Fluidity.Love, a company incubated at RebelMouse that is on a mission to help the world understand gender fluidity. In this episode… There is...
2021-12-17
51 min
Revenue Engine Podcast
Expert Advice for Start-ups With Rene de Jong
Rene de Jong is a global serial entrepreneur and angel investor. In 1986, he started his first business, don Quijote, which became the number one private organization for adult in-country Spanish language courses. He sold the company in 2005 and started as an investor for exciting new start-ups. He has previously worked as the CEO of Internet Advantage and the Associate Director at Equiteq. In addition to this, Rene is an involved volunteer with organizations such as Uniting People and Impulse4women. In this episode… Growing a start-up is difficult, to say the least. Between competition, a la...
2021-11-19
26 min
Revenue Engine Podcast
How to Start Up and Scale Up With Raghav "Rags" Gupta of Butlr
With experience at five different start-ups in 20 years, Raghav "Rags" Gupta is a knowledgeable entrepreneur and investor. Currently, he is the President of Butlr, an innovative sensing platform that uses body heat to detect occupancy and activity. He is also a Venture Partner at Hyperplane Venture Capital and a Board Member at Dvinci Energy. Rags continues to serve as a mentor and advisor for multiple start-ups, including Quala, Elucidata, and Asylon. Additionally, he is the Amazon #1 best-selling author of One to Ten: Finding Your Way from Startup to Scaleup. In this episode… There ar...
2021-11-12
36 min
Revenue Engine Podcast
How to Price Your SaaS Product With Dan Balcauski of Product Tranquility
Dan Balcauski is the Principal Consultant at Product Tranquility, a consulting firm that helps SaaS business leaders accelerate their product growth and increase customer loyalty. Dan is an expert in digital marketing and e-commerce with a specialization in pricing and product strategy. He is also the Program Leader for Kellogg's Executive Education Product Strategy course. In addition to his role at Product Tranquility, Dan works as a freelance product manager and is a member of Veritux. Some of the companies he's worked for include SolarWinds, LawnStarter, and NI (formerly National Instruments). In this episode… ...
2021-10-15
39 min
Revenue Engine Podcast
Learning How to Transform Your Startup With Steven Hoffman of Founders Space
Steven Hoffman is the Chairman and CEO of Founders Space, a startup accelerator that gives small businesses the tools they need to excel. The company was ranked as the #1 overseas startup accelerator by both Forbes and Entrepreneur magazines. Steven founded the business in 2010 with his own prior experience as the Founder and Chairman of the Producers Guild Silicon Valley Chapter, a Founding Member of the Academy of Television's Interactive Media Group, and serving on the New Media Council Board of Governors. Working in tandem with Founders Space, Steven has written three books as a venture investor and...
2021-10-08
42 min
Revenue Engine Podcast
Raising the Standard for Quality Content with Charles Frydenborg of MarketMuse
Charles Frydenborg is the CEO of MarketMuse, a company that utilizes AI to transform how companies research, plan, and optimize content. Before moving into his current position, he served as MarketMuse's Chief Revenue Officer and Senior Vice President of Sales. He is also a member of Pavilion, which brings together the world's fastest-growing leaders. Prior to joining MarketMuse, Charles held sales leadership positions at a host of notable businesses. He was the Vice President of Global Sales for Acrolinx and the Senior Director of Corporate and Higher Education Sales for Rosetta Stone. Before that, he spent 20 years...
2021-09-24
46 min
Revenue Engine Podcast
Designing a Better User Experience With Alejandro Rivas-Micoud of Userlytics
Alejandro Rivas-Micoud is an international entrepreneur and the Founder and CEO of Userlytics. He founded Userlytics back in 2009 to provide a remote testing platform for brands looking to optimize their user experience. Since then, the company has helped thousands of businesses, including Microsoft, Google, Coca-Cola, and American Airlines. Alejandro has worked across the globe, including serving as a Managing Director at EGIS KK in Japan. He has also worked as the CEO of multiple companies in Europe and as a Mentor at the Founder Institute. Previously, he was a member of the Young Presidents' Organization. ...
2021-09-10
35 min
Revenue Engine Podcast
Finding a Better Solution to CRM with Adam Honig of Spiro
Adam Honig is the Co-founder and CEO of Spiro, a unique proactive relationship management platform. Spiro is designed to end CRM by helping businesses close deals faster and more efficiently using artificial intelligence. Adam started Spiro in 2014 after experiencing his own frustrations with CRM in his previous positions. Adam has had a long and successful career in the technology industry. Before Spiro, he served as the CEO of Innoveer Solutions for more than 14 years, growing the company to 250 employees in the US, the UK, and India. He was also the Co-founder and President of both the Open...
2021-08-20
36 min
Revenue Engine Podcast
How to Improve Your Tech Marketing with Aaron Kaffen of Bigleaf Networks
Aaron Kaffen is a growth-focused leader and the Vice President of Marketing at Bigleaf Networks, an SD-WAN platform that improves cloud connectivity and overall internet performance for businesses. Aaron brings over 15 years of experience in strategic and analytical marketing to the company, specializing in a variety of software categories. Before joining Bigleaf, Aaron worked at companies such as Tecplot, Inc., Cloudability, and Oversee.net. He was also an adopter of early web technologies in the '90s, even being one of the first to write a thesis on human interaction online. In this episode… ...
2021-08-06
44 min
Revenue Engine Podcast
Starting and Marketing a New Business with Aaron Mellman of Aiden Technologies
Aaron Mellman is a Renaissance man in all forms of media production, and he's the Marketing Director at Aiden Technologies. Aiden Technologies is an automated endpoint management service that's designed to keep Windows secure, even when brought up to scale. Its patent-pending software uses AI to automate the process of patch management and software deployment fully. Aaron has had a long career leading up to Aiden, first working at Lionsgate Entertainment as a distribution assistant. From there he worked as a TV producer, director, and camera operator for BBC, Animal Planet, and National Geographic. He took his...
2021-07-23
38 min
Revenue Engine Podcast
Leveraging Neuromarketing for Your Business with Tim Ash of SiteTuners
Tim Ash is a digital marketing expert, keynote speaker, and the Chief Strategy Advisor of SiteTuners. SiteTuners is a conversion rate optimization agency that helps companies increase their profits and grow their businesses. Tim founded the agency in 2001 and served as CEO for almost 18 years before stepping into an advisor position. Tim was named a "Top 10 Online Marketing Expert" by Forbes and a "Top 15 Online Marketing Influencer To Watch" by Entrepreneur. He has spoken at over 200 marketing conferences and events worldwide, including Dreamforce, Content Marketing World, and more. He is also the best-selling author of Unleash Your...
2021-06-11
30 min
Revenue Engine Podcast
The Key to Marketing for Video Platforms with Alena Amano
Alena Amano is a performance marketing expert with more than 10 years of experience. Her most recent position was with Vimeo, where she oversaw paid acquisitions for SaaS products. She also managed global campaigns across seven languages as well as Vimeo's external agencies. Before Vimeo, Alena worked as a Direct Marketing Specialist at Aereo. She received her bachelor's degree in philosophy and French from Trinity College in Hartford before interning at Care.com and switching careers. Alena holds certifications in marketing strategy and advanced growth strategy from Reforge and multiple certifications in AdWords and analytics from Google.
2021-05-28
32 min
Revenue Engine Podcast
Transforming Workplaces by Digitizing Frontline Operations with Brian Carpizo of TrustPlace Technologies
Brian Carpizo is the Founder and CEO of TrustPlace Technologies, a digital platform that seeks to digitize and automate frontline operations. Since launching TrustPlace Technologies during the pandemic, Brian and his team have helped businesses improve operations and boost productivity and governance in the workplace. With over 30 years of experience in operational technology, Brian has worked as a consultant, entrepreneur, and software developer. He has been recognized by industry-leading conferences and publications, including Forbes, Chicago Tribune, Microsoft's Future Now conference, and more. Currently, Brian resides in Chicago and volunteers with One Million Degrees to help local community c...
2021-05-07
24 min
Revenue Engine Podcast
Building Funnels and Growing your Business with Phil LaBoon of LeadStacker
Phil LaBoon is the Founder and CEO of LeadStacker, a full-service funnel marketing agency that helps digital marketers build leads, boost sales, and make their prospects happy. As a serial entrepreneur with a keen eye for digital marketing, Phil has founded a number of businesses over the past 20 years. He also serves as CEO for BizSave Plus, Eyeflow Internet Marketing, and more. Throughout his successful career, Phil has worked in industries ranging from real estate investment to entertainment. His book, Automate Your Income, is an Amazon #1 best-seller that teaches entrepreneurs how to capitalize on self-operating revenue streams.
2021-04-23
26 min
Revenue Engine Podcast
Four Steps to Building a Revenue Engine with Alex Gluz of T.A.Monroe Digital
Alex Gluz is the Founder and CEO of Digital Marketing at T.A.Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast, a show that highlights the top leaders in technology and marketing. In this episode… Lead generation is necessary fo...
2021-03-12
23 min
The Landlord and Tenant Podmess
Jasamine White-Gluz from No Joy!
https://www.patreon.com/landlordtenant Hi. This week, James and Michael talk about podcasters they’d like to see moderate a Presidential debate. Then, James shares some upsetting news about his new flat earth podcast Flat Talk. Our guest this week is musician Jasamine White-Gluz from No Joy, who joins us to talk about her magnificent new album Motherhood. Be sure to follow No Joy on Twitter and get the record HERE. Please rate and review The Landlord And Tenant Podmess on Apple Podcasts and tell your friends if you think this podcast is...
2020-09-15
1h 27