Gonto And Hank - Podcast Details

Shows

Code to MarketThree Levels of Ad Landing PagesYou spent real money. The ad worked. They clicked. Now what?In this episode, we break down how Vercel, Claude, and Statsig handled their Acquired podcast sponsorships and what happened after the click. From custom landing pages to mismatched CTAs, we dissect what worked and what didn’t.Then we shift to launch videos. Cursor mailed it in. Sentry nailed the joke. And we explain why knowing the vibe of your product matters more than just production value.Share with someone running ads or making a launch video.2025-06-1217 min

Code to MarketClark, Cringe, & Counterpositioning: Retool vs SuperblocksTwo agent platforms launched within 24 hours (Retool Agents and Superblocks’s "Clark"), but only one nailed the launch & positioning. We break down why naming your AI sucks, what Superblocks did right with counterpositioning, and how Retool missed the messaging mark despite a solid(?) product. Plus, a rant on why launch videos are now table stakes and what you need to do beyond them to stand out.2025-06-0622 min

Code to MarketPLG isn't Passive: Multi-Product Startups + AI Distribution WarsWe explore how Clerk nailed its self-service, multi-product strategy without chasing enterprise customers. Hank breaks down why great second products should eclipse your first, while Gonto highlights Clerk’s clever integration with Stripe and strategic funding. Plus, Bolt's "Unleash the Vibes" event sets the stage for their massive hackathon, and OpenAI’s leaked strategy reveals why Meta, not Google, is their biggest threat due to unmatched distribution.2025-06-0124 min

Code to MarketMeeting Haters at React MiamiIn this episode Hank and Gonto dive into Hank's experience at React Miami, where online beefs turned surprisingly civil and a "Family Feud" parody stole the show. They also discuss Figma's head-scratching trademark battle over "DevMode," a move that ended up being less strategic genius, more meme fuel.2025-04-2523 min

Code to MarketHard Times for Developer MarketingWe share the wild projects, crazy constraints, and innovative pivots that turned panic into progress.2025-04-1436 min

Code to MarketHow to Hire Marketers Like Vercel, Auth0, & LaravelEvery startup struggles with this—even the best founders and teams we’ve worked with. How do you actually hire great people, build trust, and scale without turning into a slow, bloated mess? In this episode, we share the hard-earned lessons that helped us grow high-performing teams at Auth0, Vercel, Laravel, and more.2025-04-0922 min

Code to MarketHats, Haters, & HackathonsLevels.io is turning vibe coding into a full-blown distribution engine—shipping fast, selling hats, running hackathons, and pulling others into his orbit. We break down what B2B founders can learn from his playbook, then dig into the Rippling vs. Deel spy scandal, Vercel’s drama with Cloudflare, and Supabase’s documentary on Bolt.new. It's founder mode, for better or worse.2025-04-0726 min

Code to MarketDid Laravel do a PERFECT developer marketing launch?This week, Hank's in the hot seat. Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off.We cover:- Why bundling launches > launch weeks- The secret power of using other people’s audiences- Tips to improve marketing & pricing pages- How Gonto wishes Hank positioned harder against launch weeksOne of our most tactical episodes yet!2025-03-2125 min

Code to MarketRaycast launches the future while Bybit fights for survivalRaycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.2025-03-0321 min

Code to MarketEnablement Beats Collateral & Credit Card GatesWe discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.2025-02-2620 min

Code to MarketTraffic from AI Chat is Growing Faster Than We ThoughtAI chatbots are driving more traffic than you think, and it’s happening fast. Hank and Gonto break down the latest data on AI-driven search, why it matters for businesses right now, and how companies should adapt. They also dive into a heated database debate between Neon, Planetscale, and Prisma, discussing how to handle trolls and bad benchmarks. Plus, a look at Laravel’s unconventional approach to conference pricing and a marketing experiment that had developers DMing their AWS bills.2025-02-1721 min

Code to MarketStop EXPLAINING your SaaS; SHOW why it's great insteadIn this episode ofCode to Market, Hank and Gonto break down thetrade-offs of fast follows—whyspeed gets you attention, but differentiation wins you customers. They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders shouldsell the WOW first, then the HOW to drive real adoption.They also dive into the rise ofAgent Experience (AX)—whyAI agents will soon be your biggest users, how SEO is shifting away from Google rankings, and whyyour API matters more than your UI in an AI-driven world.2025-02-1212 min

Code to MarketDeveloper Marketing lacks VisionMost devtool founders and marketers focus too much on launches and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.2025-02-0919 min

Code to MarketDevin AI, SF Dinners, & Raycast Ad Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?) 2025-01-2222 min

Code to MarketThe Perfect First DevRel Hire for Devtool StartupsWhat makes a great early marketing or DevRel hire? In this episode, we break down why hunger for glory drives experimentation, why first hires should be generalists, and whether founders should test marketing channels before hiring. Plus, we discuss the different types of DevRel and analyze a great example of educational marketing from Resend. 🔹 When to hire your first DevRel 🔹 Charisma vs. content: What matters more? 🔹 Why experience can sometimes hold people back 🔹 A simple framework for building a DevRel team Let us know your thoughts in the comme 2025-01-1918 min

Code to MarketMaster AI + New Media in 2025 with UsHank & Gonto share their work and personal themes for 2025. 2025-01-1423 min

Code to MarketIs attention & amplification more important than money now?In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.2025-01-0315 min

Code to MarketObsessing over Competitors & Blaming Marketing (Devtool Founders)In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG 2024-12-2819 min

Code to MarketSell to Developers' Human NeedsDevelopers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify's boring launch was a masterclass.2024-12-2018 min

Code to Market2 fights, 1 booth, and 0 cookiesThis week we discuss about 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.2024-12-1219 min

Code to MarketThe Rippling Effects of a Week LaunchWe discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"3:35 PM 2024-12-0617 min

Code to MarketObsessed with Service as Software (with Marcel Santilli)We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P Service as Software: https://x.com/JayaGup10/status/1852148821389934921 Marcel: LinkedIn Twitter GrowthX 2024-11-1912 min

Code to MarketMore Launches and Cool Dev Tools WebsitesThis episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs 2024-11-0826 min

Code to MarketNext.js Conf Marketing Breakdown + Disguised DuckDB AnnouncementWe discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.2024-10-3015 min

Code to MarketPre-PMF Ads & Design Partners Done RightWe discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.2024-10-2420 min

Code to MarketBoring Launches & Bad Names | Code to Market 03We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.2024-10-1618 min

Code to MarketShow-don't-tell Launches & Fighting to (not) PersuadeWe discuss how launches like bolt.new do a good job of showing instead of telling and gettting users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.2024-10-1117 min

Code to MarketDevtool Influencer Sponsorship and WordPress Scorched EarthWe discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine. 2024-10-0819 min